Syllabus
School of Business MGT/498 Version 2 Strategic Management
Co yright ! 2"11# 2""9 by $ni%ersity of &hoeni'( )ll rights reser%e*(
Course Description This course gi%es stu*ents the o ortunity to integrate management conce ts an* ractices to contem orary business strategies# +hile *iscussing the theories of strategic management( This course +ill focus on im ro%ing management *ecision,ma-ing an* roblem,sol%ing s-ills( Stu*ents +ill create a strategic management lan( S ecial em hasis is lace* on business ethics# sustainability# inno%ation# an* the legal en%ironment of business( Policies .aculty an* stu*ents/learners +ill be hel* res onsible for un*erstan*ing an* a*hering to all olicies containe* +ithin the follo+ing t+o *ocuments/ $ni%ersity olicies/ 0ou must be logge* into the stu*ent +ebsite to %ie+ this *ocument( 1nstructor olicies/ This *ocument is oste* in the Course Materials forum(
$ni%ersity olicies are sub2ect to change( Be sure to rea* the olicies at the beginning of each class( &olicies may be slightly *ifferent *e en*ing on the mo*ality in +hich you atten* class( 1f you ha%e recently change* mo*alities# rea* the olicies go%erning your current class mo*ality( Course Materials Car enter# M( )(# 3 San*ers# 4( G( 52""96( Strategic management: A dynamic perspective concepts and cases ( 52n* e*(6( $ er Sa**le 7i%er# 89/ &earson/&rentice :all( 4heelen# T( ;(# 3 :unger# 9( <( 52"1"6( Concepts in strategic management and business policy: Achieving sustainability 512th e*(6( $ er Sa**le 7i%er# 89/ &earson/&rentice :all( )ll electronic materials are a%ailable on the stu*ent +ebsite(
Due
Points
Readin s
"artici#ation/$%
$iscussion %uestions & 1 $iscussion %uestions & 2 $iscussion %uestions & 3 'on raded (ctivities and "re#aration .inal ='amination Stu*y Gui*e )ndividual Strategic Management &rocess &a er
Res#ond to +ee-ly *iscussion Auestion B1( Res#ond to +ee-ly *iscussion Auestion B2( Res#ond to +ee-ly *iscussion Auestion B? $o!nload the .inal ='amination Stu*y Gui*e# a%ailable on the stu*ent +eb age(
*rite a ?C", to C"",+or* a er in +hich you com lete the follo+ing/ <escribe the rimary com onents of a strategic management rocess# an* in*icate +hy a strategic management rocess is nee*e* for a com any( 7esearch at least one com any an* *escribe the strategic management rocess that the com any uses( +or,at your a er consistent +ith )&) gui*elines(
<ay D
1?
*ee-l. /u,,ar.
4ee-ly summaries +ill be reAuire* in this course an* counte* as class artici ation(
<ay D
0our +ee-ly summary shoul* be# in essence# an e'ecuti%e summary of +hat you learne* *uring the +ee-( The summary shoul* be no longer than one age or 51"",2"",+or* ma'imum# referable shorter6 an* shoul* *ra+ from the *iscussion Auestions# rea*ings 5inclu*ing both the te'tboo- an* online articles6# an* any insights that you may ha%e ha*(
Due
Points
Readin s
Business Policy( Revie! this +ee-@s =lectronic 7eser%e 7ea*ings( "artici#ation/$% $iscussion %uestions & 1 $iscussion %uestions & 2 $iscussion %uestions & 3 )ndividual =thics &a er "artici#ate/$iscussion %uestion res#onses in class *iscussion( Res#ond to +ee-ly *iscussion Auestion B1( Res#ond to +ee-ly *iscussion Auestion B2( Res#ond to +ee-ly *iscussion Auestion B? *rite a D"", to 9"",+or* a er in +hich you *o the follo+ing/ =' lain the role of ethics an* social res onsibility in *e%elo ing a strategic lan +hile consi*ering sta-ehol*er nee*s an* agen*as( 1nclu*e at least one e'am le of a com any o%erste ing ethical boun*aries for sta-ehol*er agen*as# an* +hat ty es of re%entati%e measures coul* be ta-en to a%oi* this ty e of situation( +or,at your a er consistent +ith )&) gui*elines( 0earnin Tea, ;earning Team 4ee-ly 7eflection $iscuss this +ee-@s ob2ecti%es +ith your team( 0our *iscussion shoul* inclu*e the to ics you feel comfortable +ith# any to ics you struggle* +ith# an* ho+ the +ee-ly to ics relate to a lication in your fiel*( "re#are a ?C", to 1#"C", +or* a er *etailing the fin*ings of your *iscussion( *ee-l. /u,,ar. 4ee-ly summaries +ill be reAuire* in this course an* counte* as class artici ation( <ay D <ay D 2 )ll 4ee<ay 2 <ay 4 <ay C <ay D 8 4
0our +ee-ly summary shoul* be# in essence# an e'ecuti%e summary of +hat you learne* *uring the +ee-( The summary shoul* be no longer than one age or 51"",2"",+or* ma'imum# referable shorter6 an* shoul* *ra+ from the *iscussion Auestions# rea*ings 5inclu*ing both the te'tboo- an* online articles6# an* any insights that you may ha%e ha*(
Objectives
3.1 =stimate the sustainability of long,term business o erations( 3.2 =' lain ho+ the global mar-et affects business strategy( 3.3 Construct a long,term strategic management lan for sustaining organiEational erformance( Read Ch( D 3 8 of Concepts in Strategic Management and Business Policy. Revie! Ch( C# Section C(1 of Concepts in Strategic Management and Business Policy( Read Ch( 8 of Strategic Management: A Dynamic Perspective. Revie! this +ee-@s =lectronic 7eser%e 7ea*ings( "artici#ate/$iscussion %uestion res#onses in class *iscussion( Res#ond to +ee-ly *iscussion Auestion B1( Res#ond to +ee-ly *iscussion Auestion B2( Res#ond to +ee-ly *iscussion Auestion B? *rite a 1#"C", to 1#4"",+or* a er in +hich you com lete the follo+ing/ 7esearch an* *escribe the internal an* e'ternal en%ironments of 2 to ? real,+orl* com anies using an en%ironmental scan( <etermine +hat com etiti%e a*%antages each com any has an* +hat strategies each com any is using( o :o+ *oes each com any create %alue an* sustain com etiti%e a*%antage through business strategyG o 4hat measurement gui*elines is each com any using to %erify its strategic effecti%enessG o :o+ effecti%e are the measurement gui*elines that each com any is usingG +or,at your a er consistent +ith )&) gui*elines( )ll 4ee<ay 2 <ay 4 <ay C <ay D 1" 4
Readin s
"artici#ation/$% $iscussion %uestions & 1 $iscussion %uestions & 2 $iscussion %uestions & 3 )ndividual =n%ironmental Scan &a er
$iscuss this +ee-@s ob2ecti%es +ith your team( 0our *iscussion shoul* inclu*e the to ics you feel comfortable +ith# any to ics you struggle* +ith# an* ho+ the +ee-ly to ics relate to a lication in your fiel*( "re#are a ?C", to 1#"C", +or* a er *etailing the fin*ings of your *iscussion(
<ay D
*ee-l. /u,,ar.
4ee-ly summaries +ill be reAuire* in this course an* counte* as class artici ation(
<ay D
e'ecuti%e summary of +hat you learne* *uring the +ee-( The summary shoul* be no longer than one age or 51"",2"",+or* ma'imum# referable shorter6 an* shoul* *ra+ from the *iscussion Auestions# rea*ings 5inclu*ing both the te'tboo- an* online articles6# an* any insights that you may ha%e ha*(
Due
Points
Readin s
"artici#ation/$% $iscussion %uestions & 1 $iscussion %uestions & 2 $iscussion %uestions & 3 0earnin Tea, )nstructions 0earnin Tea, ;earning Team 4ee-ly 7eflection
)*%antages &a er
2se the 7ior*an Virtual HrganiEation an* research from last +ee-@s =n%ironmental Scan &a er for this assignment( <eci*e +hich com etiti%e a*%antages 7ior*an has in common +ith the com anies researche* last +ee-# an* estimate +hich com etiti%e strategies 7ior*an coul* use to im ro%e inno%ation an* sustainability of business o erations both in the $nite* States an* in the global mar-et( =' lain +hy you chose these com etiti%e strategies an* estimate ho+ they might affect sustainability of long,term organiEational erformance( =' lain ho+ the global mar-et +oul* affect the business strategy of 7ior*an( /u,,ari3e your fin*ings in a D"", to 1#"C",+or* a er( +or,at your a er consistent +ith )&) gui*elines(
*ee-l. /u,,ar.
4ee-ly summaries +ill be reAuire* in this course an* counte* as class artici ation(
<ay D
0our +ee-ly summary shoul* be# in essence# an e'ecuti%e summary of +hat you learne* *uring the +ee-( The summary shoul* be no longer than one age or 51"",2"",+or* ma'imum# referable shorter6 an* shoul* *ra+ from the *iscussion Auestions# rea*ings 5inclu*ing both the te'tboo- an* online articles6# an* any insights that you may ha%e ha*(
Due
Points
Readin s
$iscussion %uestions & 2 $iscussion %uestions & 3 )ndividual .inal ='amination 0earnin Tea, ;earning Team 4ee-ly 7eflection
Res#ond to +ee-ly *iscussion Auestion B2( Res#ond to +ee-ly *iscussion Auestion B? Co,#lete the .inal ='amination( 0ou are allo+e* one attem t to com lete the e'am# +hich is time* an* must be com lete* in ? hours( 7esults are auto gra*e* an* sent to your instructor( $iscuss this +ee-@s ob2ecti%es +ith your team( 0our *iscussion shoul* inclu*e the to ics you feel comfortable +ith# any to ics you struggle* +ith# an* ho+ the +ee-ly to ics relate to a lication in your fiel*( "re#are a ?C", to 1#"C", +or* a er *etailing the fin*ings of your *iscussion(
<ay D
Resources1 7ior*an Virtual HrganiEation# Concepts in Strategic Management and Business Policy# an* Com etiti%e )*%antages &a er /cenario1 The boar* of *irectors for 7ior*an Manufacturing has as-e* your team to create a strategic lan for the organiEation( Create a 2#C"", to ?#C"",+or* strategic lan for 7ior*an Manufacturing starting from +hat you learne* in 4ee- Hne an* using a similar strategic management rocess as Concepts in Strategic Management and Business Policy( 0ou may also use information from the team ro2ect you com lete* for 7ior*an Manufacturing in 4ee- .our to create the strategic lan( Cover thoroughly the areas of en%ironmental scanning# strategy formulation# strategy im lementation# an* e%aluation an* control( (ddress the follo+ing Auestions in your strategic lan/ 4hy *oes 7ior*an nee* a strategic lanG
<ay F
2"
4hat role shoul* ethical an* social res onsibility consi*erations ha%e in 7ior*an@s strategic management lanG 4hat com etiti%e a*%antages *oes 7ior*an ha%e# an* +hich com etiti%e strategies shoul* 7ior*an utiliEe to im ro%e inno%ation an* sustainability in both *omestic an* international a licationsG 4hat measurement gui*elines shoul* be use* to %erify strategy effecti%enessG 4hat internal *ynamics along +ith cultural an* structural lea*ershi consi*erations shoul* be use* in im lementing
4hat assessment an* fee*bac- controls shoul* be use* to *etermine the *irection to ta-e 7ior*anG 1f the strategy of 7ior*an *oes not go accor*ing to lan# at +hat oint +oul* you consi*er altering the strategic lan you ha%e suggeste*G 56#lain an* 2ustify all of the *ecisions you ha%e ma*e for your strategic lan# using research an* un*erstan*ing learne* from the rea*ing material( +or,at your a er consistent +ith )&) gui*elines( "resent a com lete* strategic lan to the boar* of *irectors for 7ior*an Manufacturing( Outline your strategic lan for 7ior*an Virtual HrganiEation in a 2", to ?",sli*e resentation using MicrosoftI &o+er&ointI( $escribe +hy 7ior*an nee*s a lan# an* +al- the au*ience through e%ery ste in the strategic management rocess( )nclude ethical consi*erations# en%ironmental scanning for com etiti%e a*%antages# inno%ation an* sustainability consi*erations# measurement gui*elines# internal *ynamic an* resource consi*erations for strategy im lementation# an* +hat fee*bac- consi*erations 7ior*an shoul* ut into lace to ensure the success of the com any( 7ee# your au*ience in min* an* ma-e your strategic lan con%incing( *ee-l. /u,,ar. 4ee-ly summaries +ill be reAuire* in this course an* counte* as class artici ation( <ay D
0our +ee-ly summary shoul* be# in essence# an e'ecuti%e summary of +hat you learne* *uring the +ee-( The summary shoul* be no longer than one age or 51"",2"",+or* ma'imum# referable shorter6 an* shoul* *ra+ from the *iscussion Auestions# rea*ings 5inclu*ing both the te'tboo- an* online articles6# an* any insights that you may ha%e ha*(
Cop!right
$ni%ersity of &hoeni'I is a registere* tra*emar- of ) ollo Grou # 1nc( in the $nite* States an*/or other countries( MicrosoftI# 4in*o+sI# an* 4in*o+s 8TI are registere* tra*emar-s of Microsoft Cor oration in the $nite* States an*/or other countries( )ll other com any an* ro*uct names are tra*emar-s or registere* tra*emar-s of their res ecti%e com anies( $se of these mar-s is not inten*e* to im ly en*orsement# s onsorshi # or affiliation(
.inal e'am contains thir*, arty co yrighte* materials( &ortions are/ Co yright ! 2"11 $ni%ersity of &hoeni'( )ll rights reser%e*( Co yright ! 2"1" &earson =*ucation( )ll rights reser%e* =*ite* in accor*ance +ith $ni%ersity of &hoeni'I e*itorial stan*ar*s an* ractices(