DESIGN, BUSINESS& COMMUNI CATION

BigDesign_Pilot_2014 Jens_Schaumann

OVERVIEW

1) working with multidisciplinary teams 2) a bit about myself

communication is the key to successful collaboration and enables maximised project outcomes

SCENARIOS

1. team-led design process 2. designer-led team of business experts and scientists 3. team of designers

what am I doing [here]?

BACK HOME

Photo: Jens Schaumann

RAUMLABOR BERLIN

Photo: Raumlabor Berlin

Photo: Jens Schaumann

the work of the architect is not necessarily about building houses but primarily about building relationships

KOLORADO NEUSTADT

! Raumlabor Berlin

Photos: Raumlabor Berlin

HOTEL NEUSTADT

Photos: Raumlabor Berlin

HOTEL NEUSTADT

CHANGE OF PERSPECTIVE

RE-CONNECT WITH THE CITY

Photos: Raumlabor Berlin

IDEAS MARKET

Photos: Raumlabor Berlin

EDUCATION AND EFFECT

DESIGN EDUCATION

GENERAL EDUCATION

DESIGN

LIFE

USER CENTRED DESIGN BUT NO LOGO

adaptation to communication modes of individual stakeholders respect and humility as cultural enablers of communication communication is prerequisite to all forms of relations

2010 IMPERIAL & RCA EXPERIENCE

DESIGNERS

! Columbia Pictures

MISALIGNMENT OF MOTIVATIONS

DESIGN / ACADEMIC OBJECTIVES

BUSINESS / COMMERCIAL OBJECTIVES

TRIPLE-WIN (B2B2C)

DESIGN / ACADEMIC OBJECTIVES

BUSINESS / COMMERCIAL OBJECTIVES

DESIGN

BUSINESS

PUBLIC

MAKING IT WORK

re-focussing the attention on the common desired project outcome the adaptation to your collaborators code facilitates the communication within your multidisciplinary team

THE DESIGN OFFICE

design decisions vs. business decisions

COMMUNICATION CHALLENGE DESIGNER ... SUPPLIER

GOVT

PROJECT

BUILDER

BANK CLIENT

ARTIST

COMMUNICATION CHALLENGE

continuous adaptation to the modes of communication of the people we interact with to achieve a common goal

SUMMARY

Photo: Jens Schaumann

BIG DESIGN POTENTIAL

1) to foster collaborative problem solving 2) to inform the public about the value of design beyond form 3) to have the public inform both of the above because everybody is a bank of knowledge

successful multi- disciplinary collaboration is based on communication. this works best when we respect every stakeholder involved

,NGISED & S S E N I S U B THANKS INUMMOC OITAC

BigDesign_Pilot_2014 jens@urbsa.com

HALLE NEUSTADT

Photo: Raumlabor Berlin

HOTEL NEUSTADT

Photos: Raumlabor Berlin

HOTEL NEUSTADT

Photos: Raumlabor Berlin