MBA Banking
Annu Asthana Roll !o."# $inshuk A%asthi Roll !o. &# 'aurav $umar Roll !o. (&# )autam M Roll !o. *+# Anushital Roll !o. *&# 'uman Ramuni Roll !o. *,#
CONTENTS
Introduction Research Methodology o Research Objective o Research Tools o Sampling Literature Survey Theoretical Framework escriptive Statistics ata !nalysis Factor !nalysis "onclusion !ppendi# ! $ Research %uestionnaire
INTRODUCTION
&ith over '(( b)schools all over India* selecting the right one is a tough task +or any M,! aspirant- Most o+ such institutions are evenly poised in many ways and the maga.ine surveys which come every year does not give the whole picture- Most o+ the decisions are made on the basis o+ college brand name and placement records- ,ut once an individual takes admission in one o+ those coveted institutions* his/her priorities might change- The +actors leading to the satis+action o+ a M,! student may not be placements or brand name o+ the college- The broad objective o+ this research is to +ind out the key +actors which increase satis+action levels o+ students in a b)schoolThrough literature survey and personal e#perience* the +actors that directly in+luence satis+action levels were identi+ied and the theoretical +ramework was +ormulated- ! 0uestionnaire was +ormulated which asked indirect 0uestions relating to all variables mentioned in the theoretical +ramework and was circulated among a convenience sample o+ 1(- The results were analy.ed using S2SS +actor analysis and critical parameters which +ormulate the key +actor were identi+ied- !ll these steps are described in detail in the sections to +ollow-
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
To identi+y the +actors contributing to the satis+action levels o+ a M,! program To prioriti.e the di++erent identi+ied variables according to level o+ importance in an M,! course
RESEARCH TOOLS
S2SS will be used +or data entry and analysis- The +actor analysis +unction in it will be used to analy.e the data
SAMPLING
Sample size: 1( Samplin Te!"ni#$e: "onvenience Sampling
Ta% e& P'p$la&i'n: '- Students pursuing M,! across di++erent ,)Schools o+ India 3- "orporates already holding an M,! degree 4- !spirants +or an M,! program
LITERATURE SURVEY
Relevant articles coming in top Indian business maga.ines were analy.ed to narrow down the key variables- This was +urther substantiated by personal interviews with students and own e#periences- 7ven though most o+ the maga.ines emphasi.ed on placement records and big brand names* students8 reactions were di++erent- 9alue addition in the two years o+ the program was considered most important by most students- These inputs motivated to do an e#tensive research all across India to +ind out the +actThe theoretical +ramework was +ormulated based on such +indings and was used throughout the research-
THEORETICAL (RAME)OR*
Placements
(M-./RA01!) 2ariable)
DESCRIPTIVE STATISTICS
Frequency Valid Strongly Agree Agree Cant Say #i$agree Strongly #i$agree Total 6 1! 14 ! 4 0
Frequency Valid Strongly Agree Agree Cant Say #i$agree Total 16 2" 1 4 0
Frequency Valid Strongly Agree Agree Cant Say #i$agree Strongly #i$agree Total 4 1% 1! 10 1 0
Frequency Valid Strongly Agree Agree Cant Say #i$agree Total 1" 21 ! 2 0
Frequency Valid Strongly Agree Agree Cant Say Strongly #i$agree Total 34 12 3 1 0
Frequency Valid Strongly Agree Agree Cant Say #i$agree Strongly #i$agree Total 13 1! 6 12 1 0
Frequency Valid Strongly Agree Agree Cant Say #i$agree Strongly #i$agree Total 1 1% 13 1 4 0
Frequency Valid Conventinal &lac'(oard )et*od PPT &a$ed Ca$e Study (a$ed Sel+ Study Total 2 3 44 1 0
DATA ANALYSIS
Communalities
T*e ta(le (elo, $*o,$ t*e out-ut o+ -rinci-le data e.traction o+ t*e variou$ +actor$/1 0 under t*e $tudy. T*e initial communalitie$ are e$timate$ o+ t*e initial variance in eac* varia(le accounted +or (y all com-onent$1+actor$. For -rinci-al com-onent$2 t*i$ i$ al,ay$ equal to 1. T*e e.tracted communalitie$ are e$timate$ o+ t*e variance in eac* varia(le accounted +or (y t*e com-onent$1+actor$. T*e e.tracted value$ are quite *ig* $*o,ing t*at t*e variance in t*e varia(le$ i$ ,ell e.-lained (y t*e +actor$ generated.
3nitial &rand name15e-utation -lay$ t*e mo$t im-ortant role ,*ile o-ting +or a &6 Sc*ool. Strong Alumni (a$e i$ a +actor ,*ic* increa$e$ t*e motivation level$ ,*ile -ur$uing an )&A -rogram. Peer$1Friend$1Colleague$ in+luence your vie,$ a(out a -articular )&A Cour$e An e.*au$tive and a good 7i(rary i$ an inevita(le +actor to (e con$idered ,*ile c*oo$ing +or a good &6Sc*ool. 8ood in+ra$tructure +acilitie$ attract$ you to,ard$ a -articular &6 Sc*ool. #o you t*in' t*at t*e current curriculum +ollo,ed in t*e 3ndian &6Sc*ool$ -re-are$ you to +ace t*e cor-orate ,orld9 1.000 4.traction .%""
1.000
.%03
1.000
.!1%
1.000
.601
1.000
.662
1.000
.646
5e$idential education/*o$tel +acility0 rai$e$ t*e $ati$+action level$ o+ an )&A Program. 5e-utation$ o+ t*e +aculty al$o motivate$ you ,*ile -ur$uing an )&A Program An )&A Program i$ incom-lete ,it*out -ro-er indu$try inter+ace./gue$t lecturer$ +rom t*e indu$try2 C4: $erie$ etc0 8ood Student Faculty ratio al$o determine$ t*e quality o+ an )&A Program 8etting a good Placement i$ t*e mo$t im-ortant +actor +or -ur$uing an )&A Program 4.tracurricular activitie$ al$o -lay a crucial role +or t*e value addition during an )&A Cour$e 7ocation o+ t*e college i$ t*e deciding +actor ,*ile con$idering (et,een t,o &6 Sc*ool$ o+ t*e $ame re-utation level$ Survey$ conducted (y di++erent maga;ine$ li'e :utloo'2 3ndia Today2 &u$ine$$ <orld give$ a com-lete -icture and in+luence$ your deci$ion ,*ile c*oo$ing a &6Sc*ool
1.000
.%%2
1.000
.%6!
1.000
.%!%
1.000
.660
1.000
.6!1
1.000
.6!6
1.000
.610
1.000
. 2%
T*e ta(le (elo, $*o,$ t*e total variance /in -ercentage0 e.-lained (y eac* o+ t*e 6 +actor$. T*e cumulative variance o+ all t*e +actor$ *a$ come out to (e 6".414= ,*ic* i$ (etter t*an t*e e.-ected1de$ired average o+ 60=. T*e $y$tem $to-$ t*e iteration at 6 +actor$ (ecau$e t*e = variance e.-lained (y any +actor $*ould not go (elo, 1114 > %=.
3nitial 4igenvalue$ Com-onent 1 2 3 4 6 % ! " 10 11 12 13 14 Total 2.%03 1."4! 1.6!! 1.263 1.114 1.002 ."44 .%" .636 . "4 .46! .334 .316 .1"6 = o+ Variance 1".30! 13."11 12.0 " ".01" %." %.161 6.%40 .6%6 4. 43 4.243 3.340 2.3! 2.2 ! 1.3"" Cumulative = 1".30! 33.220 4 .2%" 4.2"! 62.2 3 6".414 %6.1 4 !1.!31 !6.3%4 "0.61% "3." % "6.343 "!.601 100.000
4.traction Sum$ o+ Squared 7oading$ Total 2.%03 1."4! 1.6!! 1.263 1.114 1.002 = o+ Variance 1".30! 13."11 12.0 " ".01" %." %.161 Cumulative = 1".30! 33.220 4 .2%" 4.2"! 62.2 3 6".414
.Component Matrix T*e ta(le (elo, $*o,$ t*e +actor loading$ /correlation$0 o+ all t*e 14 varia(le$ under $tudy in term$ o+ 6 +actor$. T*e +actor loading$ -rovide an indication o+ ,*ic* original varia(le$ are correlated ,it* eac* +actor and t*e e.tent o+ t*e correlation. T*i$ in+ormation i$ u$ed later to identi+y and la(el t*e uno($erva(le +actor$ $u(?ectively.
Com-onent 1 &rand name15e-utation -lay$ t*e mo$t im-ortant role ,*ile o-ting +or a &6 Sc*ool. Strong Alumni (a$e i$ a +actor ,*ic* increa$e$ t*e motivation level$ ,*ile -ur$uing an )&A -rogram. Peer$1Friend$1Colleague$ in+luence your vie,$ a(out a -articular )&A Cour$e An e.*au$tive and a good 7i(rary i$ an inevita(le +actor to (e con$idered ,*ile c*oo$ing +or a good &6Sc*ool. 8ood in+ra$tructure +acilitie$ attract$ you to,ard$ a -articular &6 Sc*ool. #o you t*in' t*at t*e current curriculum +ollo,ed in t*e 3ndian &6Sc*ool$ -re-are$ you to +ace t*e cor-orate ,orld9 6.01 2 .201 3 . 21 4 6.026 .022 6 6.6"6
. 60
6.1%2
.402
6.426
.12!
.01
.31
.0!4
.0 4
.142
.!2%
.06
.%2%
6.06
6.230
.0"%
6.002
.0%6
. 4"
.030
6.4!0
.31%
.163
.04
. 0!
.616
.032
.016
6.0!2
6.02"
5e$idential education/*o$tel +acility0 rai$e$ t*e $ati$+action level$ o+ an )&A Program. 5e-utation$ o+ t*e +aculty al$o motivate$ you ,*ile -ur$uing an )&A Program An )&A Program i$ incom-lete ,it*out -ro-er indu$try inter+ace./gue$t lecturer$ +rom t*e indu$try2 C4: $erie$ etc0 8ood Student Faculty ratio al$o determine$ t*e quality o+ an )&A Program 8etting a good Placement i$ t*e mo$t im-ortant +actor +or -ur$uing an )&A Program 4.tracurricular activitie$ al$o -lay a crucial role +or t*e value addition during an )&A Cour$e 7ocation o+ t*e college i$ t*e deciding +actor ,*ile con$idering (et,een t,o &6 Sc*ool$ o+ t*e $ame re-utation level$ Survey$ conducted (y di++erent maga;ine$ li'e :utloo'2 3ndia Today2 &u$ine$$ <orld give$ a com-lete -icture and in+luence$ your deci$ion ,*ile c*oo$ing a &6Sc*ool
.0
. 4
.364
. %"
.0 6
6.01
.612
6. 62
.1 6
.121
.0 !
6.1!%
.3!0
.0 3
.64
6.331
.02
.33!
.62"
.03%
6.163
6.26%
6.3!0
6.14
6.21%
.620
.06%
6.30
.0!1
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.360
6.0 1
.246
.414
6.43"
.3 "
6.236
6.302
. 41
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.0"0
.230
.624
6.104
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6.14
6.22%
(ACTOR ANALYSIS
The table above clubs the data into : consolidated +actors 5+rom '):6 but we are still not known as to what all +actors +orm the +actor ' and hence +orth* to evaluate the composition and nomenclature o+ each o+ this : new +actors we have do the communality calculation with the help o+ 7igen values and ; s0uare calculation- The results o+ the corresponding calculation yield the composition o+ each o+ the : +actors* which are discussed below$ (a!&'% +$ !lumni* Library* In+rastructure* Reputation o+ Faculty* Student Faculty Ratio (a!&'% ,$ "ourse "urriculum* 2lacements* Maga.ine Surveys (a!&'% -$ Industry Inter+ace* Location(a!&'% .$ ;ostel Facilities (a!&'% /$ 2eers and +riends* e#tracurricular activities(a!&'% 0$ ,rand <ame
Thus we can see that most o+ the +actors are a combination o+ more than one +actors and can be named as a new +actor in itsel+* the names o+ these new +actors and their contribution towards the objective o+ the study are as +ollows$
Factor
Percenta&e 'ontri(ution
2.Placement 3.Industry 4. ostel !.E"tracurricular #.$rand Records Interface Facilities Activities %ame 33.**) 21.#+4) 1,.!-) +.,*1) 12.+2)
CONCLUSION
!s per the analysis o+ the survey conducted on the respondents +actors related to the =!cademic 7nvironment8 were +ound to be the most popular and critical +or improving the satis+action levels o+ a ,)SchoolInterestingly* =2lacement Records8 was not the +irst choice but it was the second most important +actor in the criterion- "oming very close to this +actor was the =Industry Inter+ace8 in the +orm o+ the guest lectures o+ "7Os o+ various companies and industry visits- !lso respondents didn8t give much importance to +actors like residential +acility and e#tra curricular activities- 7ven the =,rand <ame8 o+ the ,) School was not much called +or when it came to satis+action levels!lso most o+ people considered ="ase Study ,ased8 teaching methodology more suitable +or teaching in M,! schools as compared to the conventional blackboard teaching or power point based teaching styles-
b- !gree c- "an8t Say d- isagree e- Strongly isagree 5. >ood in+rastructure +acilities attracts you towards a particular ,) Schoola- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 6. o you current curriculum +ollowed in the Indian ,)Schools prepares you to +ace the corporate world? a- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 7. Residential education raises the satis+action levels o+ an M,! 2rograma- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 8. Reputations o+ the +aculty also motivates you while pursuing an M,! 2rograma- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 9. !n M,! 2rogram is incomplete without proper industry inter+ace5guest lecturers +rom the industry* "7O series etc6 a- Strongly !gree b- !gree c- "an8t Say
d- isagree e- Strongly isagree 10. >ood Student Faculty ratio also determines the 0uality o+ an M,! 2rograma- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 11. >etting a good 2lacement is the most important +actor +or pursuing an M,! 2rograma- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 12. 7#tracurricular activities also play a crucial role +or the value addition during an M,! "oursea- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 13. Location o+ the college is the deciding +actor while considering two ,)Schools o+ the same reputation levelsa- Strongly !gree b- !gree c- "an8t Say d- isagree e- Strongly isagree 14. Surveys conducted by di++erent maga.ines like Outlook* India Today* ,usiness &orld gives a complete picture and in+luences your decision while choosing a ,)Schoola- Strongly !gree b- !gree
c- "an8t Say d- isagree e- Strongly isagree 15. &hich teaching methodology complements a good M,! 2rogram the best? abcd"onventional ,lackboard method 22T ,ased "ase Study ,ased Sel+ Study Oriented