A.RESEARCH AND ANALYSIS 1.TARGET MARKET. Before we start business arranging all of our strategies is a must.

As a start an entrepreneur must know what is market. Market is a physical place where buyers and sellers exchange goods and services.In other words market is defined as any entity that has the purchasing power to acquire goods and services to fulfil its needs and wants.A target market means group of customers with needs and wants that can be satisfied by the business through the supply of goods or services.As in our case our main target customers are Universiti Multimedia (MMU) students. There are several reasons behind our choice.These are: -Time period starting the business. We started our business when our muslim friends were fasting during holy month of Ramadhan.During this time of period targeting UTeM students as our target market is not a vice move because majority of students are muslims.So we decided to make MMU students who are mainly consist of non muslims as our target market because they were not fasting during our business hour which is between 3 p.m to 7 p.m. After 5 p.m our main target market is muslim students who are buying foods and drinks to break from fasting. - Business location As our team planned to start our business near our residential place that is Emerald Park,first location came into our mind was free space opposite MMU.This is because the size of target market we can get.The bigger number of MMU students will ensure our business achieve success and profit. -Need for a lower price stall As students residing in Emerald Park we know the needs of students living there.Addition to that we do a research among the MMU students to know their needs.From the research we know that students are looking for stalls which sells foods and products in lower prices.Mamak restoran and other restoran sells drinks quite expensively.We took this as an opportunity to start our business and make MMU students as our target customers.

2.MARKET SIZE Market size defined as the total potential purchase that is expected from the target market. In our business we target 8 to 11 customers per day of business.If we sell one cup of juice roughly for RM 2. Our daily income is estimated to be around RM 16 to RM 22.If we do business for one week our income will be between RM 112 to RM 154.This will ensure we get back our modal in a shorter period of time.

TRENDS If we consider our market trends number of sales at its minimum level at the time we start our business.It will be between 4 p.m to 5p.m.This is because our target market the MMU students still havent finish their class. Sales at their maximum between 5 p.m to 7 p.m as muslim students start to buy drinks to break their fasting and many MMU students will go to their hostels after finishing their classes.

3.COMPETITION Competition to a business offered by competitors that refer to other business that offer similar product,substituteor alternative productsto the same target customers.To our business there several competitors.they are: 1.Restoran Al-Abraar: Strengths : 1.A bigger and well recognised restoran among Emerald Park residents. 2.Has longer and wider experience in food and drinks industry. 3.Has professional workers. 4.Wide range of drinks to be offered Weakness: 1.Drinks sold with relatively higher prices. 2.Workers dont care about personal hygiene(smoking while preparing drinks)

2.Other restoran in Emerald Park. Strengths : 1.Has variety of drinks 2.professional workers. Weakness : 1.Drinks sold with higher price. 2.Has smaller target market. 3.Small fruit stall Strengths : 1.Has fresh fruits. 2.Familiar with MMu students. Weakness : 1.Students prefer juices compare to fresh fruits.

MARKET SHARE Market share refers to portion of market that the business can control after taking consideration of market size and competitors.Expected market share before we enter business: Restoran Al-Abraar : 60% Other restorans Fruit seller :35% :5%

Market share we hoped to gain after entering the market :RM 16 daily approximately 3 to 4% Expected market share after our entry: Restoran Al-Abraar :58.5% Other restoran :33.5% Fruit seller : 4% Fresh juice : 4%

B.MARKETING PLAN DEVELOPING MARKET STRATEGIES. 1.PRODUCT PACKAGING. We package our product in a plastic cup or mini plastic bags according to customers needs.After the juices blended it will be poured into cups or bags according to customers request. BRAND. As we are UTeM students we take the name UTeM as our brand name. PROTECTION. We always care for the protection of our customer.When buying and before being used the plastic cup or the bags checked two times to conform there are no defect in it.this will ensure it wont bring any burden to customer after purchasing the juices such as hole in cup.After our business hour we will keep the fruits in ice box to keep the fruits fresh. EASE OF USE Whether we are giving away juices in cups or bags we will always attach straw to smoothen the process of drinking the juices.

QUALITY We always ensure the fruits we buy to make juice are fresh and not rotten.bfore making juives that fruits will be double checked.We will wear gloves when preparing juices to keep our personal hygiene.

2.PRICING COMPETITION BASED PRICING Our main competitor Restoran Al-Abraar selling fruit juices for RM 3.50.As far as we concern it is over expensive pricing.Taking advantage of this situation we decided to sell our fruit juices for RM 2 only.This will ensure we get most of our target market.

3.DISTRIBUTION STRATEGY DIRECT TO CUSTOMER Manufacturer Consumer

Since we are the manufacturer and our location is direct in front our target market we choose this type of distribution strategy.By using this strategy we can take all the profits ourselves and do not have to give commission to retailor or other third parties.

4.PROMOTION STRATEGY INTERNET (FACEBOOK) We do promotion in facebook .As many students have facebook,they will recognise us and come to our stall by theirselves

BROCHURE We do brochure about our business and give it away to UTeM and MMU students.This strategy will make us easily identified by others.

PEER TO PEER We will promote ourselves to our friends by oral conversation;they will promote us to their friends.By this way we can attract many people to our stall.