DEVELOPMENT PRESENTATION

February, 2012

AGENDA

PART 1

THE SOFITEL BRAND SOFITEL PRODUCT & SERVICES THE SOFITEL COLLECTION OF ADDRESSES SOFITEL EXPERTISE AND PERFORMANCE

PART 2

PART 3

PART 4

Sofitel Legend Amsterdam The Grand

Sofitel Buenos Aires

Sofitel Paris Le Faubourg

PART 1. THE SOFITEL BRAND

FRENCH ART DE VIVRE IS ABOUT BLENDING

Fashion

Luxury accessories

Wines

Perfumes

Gastronomy

Jewellery

FRENCH ART DE VIVRE IS ABOUT BLENDING

SOFITEL MISSION

BE THE SYMBOL OF FRENCH ELEGANCE

IN LUXURY HOSPITALITY AROUND THE WORLD

YOU DONT NEED TO BE FRENCH TO PERFORM FRENCH ELEGANCE

Sofitel Guangzhou Sunrich

FRENCH ELEGANCE IS ABOUT BLENDING THE BEST OF FRENCH ART DE VIVRE WITH THE LOCAL REFINEMENT

INTERNATIONAL DESIGNERS REINTERPRETE FRENCH ICONES AND STYLES

A COLLECTION OF ADDRESSES

Beijing

London

Los Angeles

Buenos Aires

Cartagena

Aswan

Moorea Resort

Munich

OVER 120 ADDRESSES IN PRIME LOCATIONS IN 40 COUNTRIES

OUR EMPLOYEES ARE SOFITEL AMBASSADORS

Chef

Clefs dOr Concierge

InspiredMeetings Concierge

Spa Ambassador

Hotel Ambassadors

Spa Ambassador

OVER 25.000 AMBASSADORS SERVING OUR GUESTS EVERY DAY AROUND THE WORLD

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WE HOST INTERNATIONAL LEISURE & BUSINESS GUESTS

Business

Families

Leisure

Business

Social

Honeymoons

Special events

Meetings

Weddings

ALMOST 80% OF INDIVIDUAL GUESTS (50% BUSINESS / 50% LEISURE)

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WE OFFER PERSONALIZED SERVICES

SOFITEL OFFERS A COUSU MAIN SERVICE

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SOFITEL LUXURY HOTELS WHERE LIFE IS MAGNIFIQUE

Advertising campaign

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THE SOFITEL BRAND

A SOFITEL DESIGN BOUTIQUE HOTEL

A COLLECTION OF WORLD CLASS HOTELS WHERE FRENCH ART DE VIVRE MEETS LOCAL CULTURE REFINEMENT

A SOFITEL LEGENDARY PALACE HOTEL

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THE COMPETITORS

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COMPARISON TO OTHER LUXURY BRANDS

MODERNITY / TRENDY

CONTEMPORARY

TRADITION / HERITAGE

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PARTNERSHIPS WITH OTHER LUXURY BRANDS

MyBed & Yves Delorme

Herms

Bose

Lacoste

Bernardaud

Lentre

Clarins

LArtisan Parfumeur

5 Mondes and more

OVER 20 LUXURY BRAND PARTNERS IN VARIOUS FIELDS

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Sofitel Munich Bayerpost

Sofitel Chicago Water Tower

Sofitel Melbourne On Collins

PART 2. SOFITEL PRODUCT & SERVICES

THE SOFITEL THREE DIMENSIONS

Sofitel Vienna Stephansdom

Sofitel Dubai Jumeirah Beach

Fashion Stills

DESIGN & INNOVATION

GASTRONOMY & WINE

CULTURE & EVENTS

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DESIGN & INNOVATION

SOFITEL FOCUSES ON WELL-KNOWN INTERNATIONAL DESIGNERS AND ARCHITECTS, BOTH FOR NEW HOTELS AND MAIN RENOVATIONS :

Sybille de Margerie Sofitel Legend Amsterdam, Sofitel Legend Aswan

Kenzo Takada Sofitel So Mauritius

Jean Nouvel Sofitel Vienna Stephansdom

Didier Gomez Sofitel Rabat Jardin des Roses

Andre Putman Sofitel Paris Arc de Triomphe

AND ALSO: JEAN-PAUL VIGUIER, ANTOINE PINTO AND PATRICK NORGUET, KARIM CHAKOR, JACQUES GRANGE, PIERRE-YVES ROCHON

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DESIGN & INNOVATION

Chicago / Jean-Paul Viguier

Rabat / Didier Gomez

Brussels / Antoine Pinto

Essaouira / Didier Gomez

Vienna / Jean Nouvel

Aswan / Sybille de Margerie

Los Angeles / Glenn Pushelberg & George Yabu

Lyon/ Patrick Norguet

Cairo / Pierre-Yves Rochon

INTERNATIONAL DESIGNERS FOR KEY INTERNATIONAL DESTINATIONS

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GASTRONOMY & WINE

THE FRENCH FLAIR FOR FOOD & WINE

THE BREAD RITUAL: ONE OF THE BEST BREADS IN TOWN THE BASKET BREAKFAST RITUAL: BEST

VIENNOISERIES

IN TOWN

THE PATISSERIE RITUAL: TROLLEY OF PARISIAN PASTRIES THE CHEESE RITUAL: A SELECTION OF ICONIC FRENCH CHEESE THE WINE RITUAL GRANDS CRUS

&

WINE

FLIGHT:

A UNIQUE WAY TO DISCOVER THE

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CULTURE AND EVENTS

SOFITEL CELEBRATION OF LITERATURE, GASTRONOMY, FASHION OR MUSIC

CULTURE AS A MEANS OF PRIVILEGED EXPRESSION OF THE BRAND, ACTING AS A LINK BETWEEN ITS ADDRESSES, COUNTRIES AND CONTINENTS.

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3 DIMENSIONS MAGNIFYING THE 5 SENSES

TasteHaute Gourmandise

HearingBose systems

TouchMyBed

TM

Experience

SightCandles Rituals

SmellOriginal Fragrances

THROUGHOUT THE DAY, UNIQUE ATTENTIONS FOR GUESTS TO EXPERIENCE THE FINEST OF FRENCH ART DE VIVRE AND THE BEST OF LOCAL REFINEMENT
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Sofitel Legend Metropole Hanoi

Sofitel Rabat Jardin des Roses

Sofitel Los Angeles

PART 3. THE SOFITEL COLLECTION OF ADDRESSES

FAADES MAGNIFIQUE FACES

FROM HERITAGE TO AVANT-GARDE STYLE

Amsterdam Beijing London

ARTFULLY BLENDING IN THE ENVIRONMENT

Aswan

Buenos Aires

Cartagena

Paris

STYLISH
Marrakesh Paris Munich

ICONIC

INTERNATIONAL DESIGNERS
Hanoi Los Angeles Essaouira Chicago

From Heritage to Avant-Garde style

Artfully Blending in the Environment

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LOBBIES THE ART DE RECEVOIR

FLUIDITY
Paris Munich Amsterdam

INTIMACY

Cairo

Dubai

Guangzhou

Buenos Aires

VIVACITY
Beijing London Lyon

SERENITY

LARTISAN
PARFUMEUR
Marseilles Paris Hano Xian

Welcoming World Voyageurs

In French inspired decor

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ROOMS DIVE INTO MyBed

THE BEST OF SLEEP

Rabat Fez Munich

ELEGANT SPACES TO LIVE

Amsterdam

Essaouira

Guangzhou

Brussels

WELCOMING CONNECTING
Paris Hua Hin Melbourne

COCOONING HARMONY

YVES DELORME BOSE

Hanoi Mauritius Moorea French Polynesia Paris

The Best of Sleep

Elegant Space to Live

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SOFITEL WELL-BEING BEDROOM

STANDARD SIZE 30 to 35 sqm for a classical room BATHROOM Salle de Bien minimum of total room area MyBed area of total room area LOUNGE area (Sofa and table) of total room

MyBed

So Mauritius

Sofitel Paris Le Faubourg

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BATHROOMS SALLE DE BIEN

SPACIOUS
Paris Xian Mauritius

5 SENSES

Los Angeles

Hanoi

Paris

Amsterdam

LUMINOUS ERGONOMICAL
Marseilles Amsterdam London

EXPERIENTIAL THEATRICAL

YVES DELORME HERMES

London Rabat Munich Beijing

Feel Energized & Revitalized

Be Peaceful & Beautiful

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SOFITEL So FIT and So SPA

EFFICIENT
Lyon London Cairo

CARITA CINQ MONDES CLARINS

AESTHETIC
Mauritius Rabat

LACOSTE
London Hambourg Los Angeles London

HOLISTIC

COSMETOLOGY
Lyon London Essaouira Hanoi

So FIT Work Hard, Play Hard Feel Good, Look Good

So SPA Rejuvenating World Traditions with French cosmetology

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RESTAURANTS THE TASTE OF BON GOUT

SIMPLICITY
Lyon Hanoi Mauritius

AUTHENTICITY

Buenos Aires

Paris

Chicago

Cairo

QUALITY
Luxembourg Beijing

CONNECTIVITY
Paris

BERNARDAUD LENTRE
Amsterdam Paris Nanjing Al Khobar

Revisiting & Discovering World Tastes

Reconciling Healthy & Savoury Beautyfood

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BARS EVERYBODY SAYS BONSOIR

FOODING SHARING
Chicago Brussels Rabat

DISCOVERING

Shanghai

Luxembourg

Marseilles

Cairo

SPARKLING
Hanoi Manila Los Angeles

CELEBRATING

BLENDING
Agadir Paris Budapest Strasbourg

Cocktail of Design

Mix of Emotions

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MEETINGS TAILOR-MADE EVENTS

EFFICENCY
Mauritius Hanoi Paris

PERSONALIZATION

Vienna

Shanghai

Beijing

Munich

CELEBRATION
Berlin Cartagena Luxembourg

TECHNOLOGY HOLISTIC

EVENTS
Cairo Marseilles Beijing

Inspired by You

Staged by Us

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EXECUTIVE OFFERMORE THAN A LOUNGE, A CLUB

MORE THAN A LOUNGE OR A FLOOR

Bangkok Rio Mumbai

ALL EXECUTIVE FLOOR FEATURES

Mumbai

Melbourne

Sommelier

Bangkok

PERSONALIZED BUTLER
Champagne Tasting Unique moments Melbourne

INTIMACY HOLISTIC

WINE TASTING
Personalized service Melbourne Taste of Bon Got Art de recevoir

Tailor-made service

Exclusive animations

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LEISURE MAGNIFIQUE RESORTS

WELLNESS & RELAXATION

Agadir Moorea Mauritius

OUTDOOR & CULTURAL ACTIVITIES

Essaouira

Angkor

Fidji

Aswan

CULTURAL
Mauritius Porticcio

NATURAL

CONVIVIAL
Guaruja Bora Bora Shanghai Buenos Aires

Making Life Magnifique

from Dawn to Dusk

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SOFITEL NETWORK EVOLUTION

Rebranding

60
Closing Opening

New Projects

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204

52

29 151
121

2006

REPOSITIONING

2010

2015

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INTERNATIONAL NETWORK
EUROPE
London Amsterdam Paris Lyon Marseille Dijon Quiberon Biarritz Porticcio Brussels Berlin Munich Warsaw Sopot Wroclaw Budapest Hamburg Vienna Strasbourg Luxembourg Rome Lisbon Athens

CHINA
Hangzhou Nanjing Shanghai Suzhou Ningbo Qingdao Beijing Harbin Chongqing - Jinan Chengdu Xian Zhengzhou - Dongguan Boao

San Francisco Los Angeles

Minneapolis Chicago Philadelphia Miami

Montreal New York Washington Macau

Alger

Ashgabat

MOROCCO
Cartagena Bogota Rabat Marrakech Agadir - Essaouira Fez Malabo Bora Bora Tahiti Moorea Rio de Janeiro Sao Paulo Guaruja Buenos Aires

Mumbai

Hanoi

MIDDLE EAST
Abu Dhabi - Al Khobar Aswan Cairo Luxor Alexandria Taba Beirut Barhain Dubai Maurice

Bangkok Hua hin

Krabi

Manille Phnom Penh Angkor

Brisbane Broadbeach Melbourne

Fiji

Sydney
Queenstown

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BRAND NEW ADDRESSES

Sofitel Vienna Stephansdom

Sofitel Legend Old Cataract Aswan

Sofitel Essaouira Mogador

Sofitel Manama Zallaq Thalassa Sea & Spa

Sofitel Guangzhou Sunrich

Sofitel Phnom Penh Phokeethra

Sofitel Mumbai BKC

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REFURBISHED ADDRESSES

Sofitel Paris Le Faubourg

Sofitel London St James

Sofitel Munich Bayerpost

Sofitel Marseille Vieux Port

Sofitel Bruxelles Le Louise

Sofitel Bora Bora Marara Beach and Private Island

Sofitel Buenos Aires

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UPCOMING ADDRESSES

Sofitel Bangkok Sukhumvit

Sofitel Montevideo Carrasco

Sofitel Shanghai JingAn

Sofitel Abu Dhabi Corniche

Sofitel Casablanca

Sofitel So Bangkok

Sofitel Agadir Thalassa Sea&Spa

And more
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Sofitel Vienna Stephansdon

Sofitel Cartagena Santa Clara

Sofitel Wanda Beijing

PART 4. SOFITEL EXPERTISE AND PERFORMANCE

ACCOR: LEADER AND 100% HOTEL GROUP

With 4,400 hotels in the world, a unique brand portfolio spanning all segments from luxury to economy, Accor has a leadership position on 4 continents.

Since 1967, Accor has grown to employ over 145,000 employees with 2011 total sales of approximately 6,1bn.

Accor Global Network

(number of rooms)

North America 22%

Rest of Europe 25%

France 25%

South America 6%

Asia Pacific 17%

Africa Middle East 5%

Figures: As of December 2011

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ACCORS GLOBAL DISTRIBUTION SCHEME (TARS)

ACCORHOTELS.COM BRANDS.COM
13 brand websites 12 languages

PHONE AND EMAILS

6 call centers covering all continents 13 languages 24/24 & 7/7

TARS
DISTRIBUTORS
American Express, Carlson Wagonlit Travel, Expedia, Travelocity, Priceline, Trip advisor, Tui Group, Thomas Cook, Kuoni, First Choice AVAILABILITIES FARES DESCRIPTIONS PICTURES ROOM TYPES SALES CONDITIONS

SALES
34 sales offices 700 sales persons

INFRA-HOTEL
EACH HOTEL IS A DISTRIBUTOR OF OTHER HOTELS WITHIN THE GROUP

40%
(% of Sofitel Room revenue generated by TARS)

+ 21%
OF TARS CONTRIBUTION FOR SOFITEL VS 2010

OF TARS CONTRIBUTION FOR SOFITEL

Figures: As of December 2011

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TRAVEL ACCOR RESERVATION SYSTEM (TARS), A COMPETITIVE ADVANTAGE FOR SOFITEL

Direct Hotel 60%

Web 20%

TARS ADR DIRECT HOTEL ADR + 23%

40%
Emails & Calls 9%

GDS & Partners 11%

+40%
IN 2011, 40% OF SOFITEL ROOM REVENUE CAME THROUGH ACCOR RESERVATION SYSTEMS VS 2010
(% of Sofitel turnover generated by TARS)

+ 23 %
ADR PREMIUM ON TARS ADR VS DIRECT HOTEL ADR IS 23%

Source: 2011 Tars (Accor Centralised Distribution System) results

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ACCOR & SOFITEL WEBSITES

SOFITEL WEB REVENUE GREW BY 33% VERSUS 2010

www.accorhotels.com 33% of Sofitel online business 12 languages 775 M Turnover 90 M Unique visitors Top web customers : - France 40% - Germany 8% - Brazil : 8% - Australia : 7%

www.sofitel.com Dedicated hotel websites Truly international : Top Web Customers - US 23% - UK 15% - France 9% - Asia 8% - Germany 6%

Social Media - FACEBOOK Brand account : with 43 700 Fans Hotel accounts 30 dedicated hotel accounts in 5 continents - YOU TUBE Brand account with hotel and brand vidos - FLICKR Displaying the best visuals
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A|CLUB: ACCOR MULTIBRAND & WORLDWIDE NEW LOYALTY PROGRAM

South America 14% North America 6% Other 4%

Asia 14%

Pacific 8%

Rest of Europe 20%

France 13%

Germany 7%

UK & IE 14%

A|Club members country of residence

241.7 millions
SPENT BY CARD HOLDERS WITHIN SOFITEL PROPERTIES IN 2011
Figures: As of December 2011

8.3 millions
OF A|CLUB MEMBERS AS OF DECEMBER 2011
(LAUNCH IN SEPT. 2008)

201
AVERAGE TICKET IN A SOFITEL FOR A|CLUB MEMBERS

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SOFITEL BUSINESS MIX

INDIVIDUAL CLIENT FIRST A chosen focus on individual clients representing 75% of total Sofitel guests TARGET : A BALANCED INDIVIDUAL CLIENTS MIX Sofitel aims at having a balanced mix between business and leisure individual clients Today, business clients account for 57% of Sofitel individual clients

Business individual 38%

Business Group 19%

OF SOFITEL GUESTS ARE INDIVIDUAL CLIENTS

Leisure group 6% Leisure individual 37%

75%

Split by category of client as of Dec 11 YTD

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GLOBAL SALES MANAGING STRATEGIC & KEY ACCOUNTS FOR SOFITEL

65,000 Accounts 500,000 Contacts Incl. Specific Luxury Accounts

LEISURE Individuals & Groups BUSINESS Individuals & Groups

TRAVEL AGENCIES

ONLINE TRAVEL AGENCIES

CONVENTION

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SOFITEL RevPAR EVOLUTION

FROM A RELATIVELY LATE RECOVERY OF THE PREVIOUS CRISIS TO AN EARLY RECOVERY SINCE END 2009, THANKS TO THE BRANDS REPOSITIONING STRATEGY

REVPAR VARIANCES BY QUARTER VS LAST YEAR 2009: Index 100

+10% 100 +10% -12% -18% -14% -4% +7% +17% +16% +11%

+9%

+3%

143

2009

2009 Q1

2009 Q2

2009 2009 Q3 Q4

2010 Q1

2010 2010 Q2 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

2011 Q4

2011

Sofitel WW First Quarter 2009 to Fourth Quarter 2011 - variances by quarter

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94% OF GUESTS WERE EITHER SATISFIED OR TOTALLY SATISFIED

94% OF GUESTS WERE EITHER

BRAND STANDARDS EXEMPTIONS
SATISFIED OR TOTALLY SATISFIED WHEN STAYING AT

2.042 Brand Standards adapted hotel by hotel, On Demand Self Assessment (quarterly complete review), Continuous analysis of compliancy trends, 2,5 days mystery visit per year, Set up and follow up of actions plan from Hotel department to Corporate, Daily on line Guest Satisfaction Survey
SELF ASSESSMENTS

SOFITEL HOTELS

GUEST SATISFACTION

ACTIONS PLANS

MYSTERY VISITS

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STRONG WORLDWIDE PR COVERAGE

Global PR Results from 2009 to 2011 (December YTD)

40000

35000

39000

30000

20000

12000
10000

11000

13000

7560

0 2009 2010 2011

Nb articles

Ad equivalent value (K)

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180 KEY AWARDS as of December 2011

2007 : 30 awards 2008 : 60 awards 2009 : 90 awards 2010: 100 awards

Travelers Choice 2011 Softer Brussels Europe Sofitel Hamburg Alter Wall Sofitel Munich Bayerpost Sofitel Washington DC Lafayette Square

21 SOFITEL RANKED IN THE CONDE NAST TRAVELER US READERS CHOICE AWARDS

Top 500 World Best Hotels 2011

2011 Tripadvisor Certificate of Excellence: 58 Hotels awarded

Sofitel Chicago Water Tower Sofitel Chicago Water Tower Sofitel Washington DC Lafayette Square Sofitel Montral Sofitel Washington DC Lafayette Square Sofitel Sydney Wentworth Sofitel Buenos Aires Arroyo Sofitel Queenstown Hotel & Spa Sofitel Cartagena Santa Clara Sofitel Legend Metropole Hanoi Sofitel Buenos Aires Sofitel Fes Palais Jamai Sofitel Angkor Phokeethra Golf & Spa Resort Sofitel Forebase Chongqing Worlds Best Hotel Spa Award 2011 Sofitel Wanda Beijing Sofitel Shanghai Hyland Sofitel Queenstown Hotel & Spa Sofitel Legend Metropole Hanoi Best City Hotels in Asia Sofitel Xian on Renmin Square Sofitel Cairo El Gezirah Sofitel Legend Metropole Hanoi - #3 Sofitel Fs Palais Jama Sofitel Munich Bayerpost Sofitel Budapest Chain Bridge5 Sofitel Rome Villa Borghese Sofitel London St James The 41 Places to Go in 2011 Sofitel London Heathrow Sofitel Forebase Chongqing Best city hotel Sofitel Grand Sopot Sofitel Legend Metropole Hanoi

Top 500 Hotels Sofitel New York Sofitel Brussels Le Louise Sofitel Legend The Grand Amsterdam Sofitel Dubai Jumeirah Beach Sofitel Gold Coast Sofitel Lisbon Liberdad Sofitel Mauritius Imperial Sofitel Munich Bayerpost Sofitel Wroclaw Old Town

Sofitel Marseille Vieux Port Sofitel Rome Villa Borghese Sofitel Legend The Grand Amsterdam

Best urban spa in Asia Sofitel Legend Metropole Hanoi

Worlds Best City Hotels Sofitel Legend The Grand Amsterdam Sofitel Legend Metropole Hanoi 56

ADVERTISING CAMPAIGN

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FEW FIGURES & RESULTS: ROLLING RevPAR INDEX AS OF DECEMBER 2011

EUROPE & MIDDLE EAST

SOFITEL MUNICH BAYERPOST, GERMANY

SOFITEL JUMEIRAH BEACH RESORT, DUBAI

RevPAR Index 118

RevPAR Index 108

SOFITEL LONDON ST JAMES, UK

SOFITEL LISBOA LIBERDAD, PORTUGAL

RevPAR Index 117

RevPAR Index 145

SOFITEL PARIS LE FAUBOURG, FRANCE

SOFITEL LEGEND THE GRAND AMSTERDAM, NETHERLANDS

RevPAR Index 120

RevPAR Index 140

(source: STR / MKG)

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FEW FIGURES & RESULTS (STR RESULTS AS OF DECEMBER 2011)

REST OF THE WORLD SOFITEL RIO DE JANEIRO COPACABANA, BRAZIL SOFITEL NEW YORK, USA

RevPAR index 112

RevPAR Index 115

SOFITEL SHANGHAI SHESHAN ORIENTAL, CHINA

SOFITEL WASHINGTON DC LAFAYETTE SQUARE, USA

RevPAR Index 126

RevPAR Index 124

SOFITEL LEGEND METROPOLE HANOI, VIETNAM

SOFITEL MONTRAL GOLDEN MILE, CANADA

RevPAR Index 187

RevPAR Index 119

(source: STR / MKG)

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EMBARK ON A MAGNIFIQUE VOYAGE WITH SOFITEL

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