Tourism,

Hospitality,
Festival & Events
Management

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 Practical, work-based courses
Tourism is one of the world’s largest and most important
industries with vast potential for growth. Edinburgh has an
enviable reputation in global events and this is reflected in our
contemporary portfolio of undergraduate courses. Hospitality,
tourism and festival & event management are businesses for
everyone and our courses will prepare you for work in these
vibrant global industries.

Facilities • A n opportunity to gain operational

You’ll be based at our Business School
which boasts some of the most modern
teaching and learning facilities in
Scotland, including:
• High-tech teaching and learning support
• Digital language labs
• Start-up business units
• Cyber-café with Wi-Fi in atrium area.
Practical learning
• Work-based learning through a 24-week
work placement, either in the UK or
overseas.
experience, apply theory to practice and
develop personal skills and attributes.
• Live projects where you work within a
team of other students to collaborate
with a company to solve a problem or
develop new initiatives.
Centres of expertise
• Centre for Business Languages
• Centre for Festival & Event Management.

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 “I am based at Craiglockhart and it
is such an impressive campus with
everything you need under one roof”
Lynsey Shovlin, BA (Hons) Festival & Event Management

“Before I chose to study here I was looking at a couple of different

universities. I found the staff at Edinburgh Napier very efficient and
able to answer, confidently, any questions I had. This sealed the deal
for me and I couldn’t wait to get started!

“When I arrived, I had booked into student accommodation for my first year
– I felt this was really important as it would help me to organise myself, but
also get used to sharing a flat! I stayed with lots of international students
so it really gave me an insight into different nationalities and cultures! I didn’t
know any other students before starting university but it was really easy to
meet friends. The teaching staff are also very friendly and approachable.

“I really enjoy my course as it is so diverse and covers so many

different areas. The course involves a lot of group work – but I know
this is good as most jobs will involve spending a lot of time in teams
once I have graduated! It is also a bonus because you get to know
practically everyone in your year! You get allocated time in the third
year to do a work placement and when it comes to the academic side
of things you are given all the knowledge you need to make the most
of your work experience. Work experience is what you make of it
yourself – the more effort you put in; the more you will get out of it.

“I am based at Craiglockhart
and it is such an impressive
campus with everything you need
under one roof! The Jack Kilby
Computing Centre at Merchiston
Campus is also very impressive
and I often go there to study.”

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151
 BA/BA (Hons) UCAS: N820
Festival & Event Management

What better place to start your career in festival and event Entry requirements:
management than Edinburgh? Home to spectacular festivals and Typically 240 UCAS points
major events such as the Fringe and Hogmanay, the city attracts including 215 UCAS points
travellers and tourists from all over the world, all year round. at Higher/A Level/AS Level.
You’ll benefit from studying in the heart of a city rich in culture Typically BCCC at Higher or
and creative industries. Events, tourism and hospitality businesses CCD at A Level. Must include
flourish here so you’ll have plenty of opportunities to gain industry English and Maths at Standard
experience and make contacts via an industry placement or live Grade (Grade 3 or above) or
project and part time work. GCSE level (Grade C or above).
Applicants achieving similar
You’ll learn how to plan, design, market, operate and develop events, points in the Irish Leaving
as well as how these events can be used to help local economies Certificate (Higher Level) will
and communities. You may also study a European language which also be considered. Typically
will prepare you for working in an international environment. You’ll B2, C1, C2, C2. Applicants
also get the opportunity to study abroad through our international achieving 300 UCAS Tariff
exchange links. points from three A Levels
including Business Studies
What you study: and Leisure and Recreation
1: Introduction to Hospitality, Tourism and Events; Intercultural may be eligible for direct
and Organisational Management; The Business of Festivals and entry to year 2. Applicants
Events; Introductory Economics and Finance; Options (e.g. Wine who meet our year 1 entry
Studies, Festival and Events Design and Delivery or Special requirements and achieve
Interest Tourism). Advanced Highers including
business-related courses
2: Business and Management Challenges; Impacts of Festivals may also be considered for
and Events; Conference Management; Facilities Planning for advanced entry. An HNC/D in
Hospitality, Tourism and Events; Options (e.g. Sports Tourism or a related area may offer direct
Airport Management). entry into year 2/3. Other
qualifications or experience
3: Planning and Public Policy for Festival and Events; Service may be considered, including
Management; Option (e.g. Event Management, Tourism Marketing European and international
or Food and Wine in Society); Work Experience or a Live Project qualifications.
plus Designing and Driving Your Successful Career.
Location: Craiglockhart
4: Leadership, Innovation and Creativity; International Festival
and Events Environments; Dissertation; Options (e.g. Business Career prospects:
Tourism, Contemporary Issues in Hospitality, Tourism and Events). This course offers excellent
preparation for employment
in the following areas, in the
public, private and charity
sectors:
• international festival and
event management
• festival and event marketing
• festival and event
development.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
152
Joint Honours UCAS: See list
Festival & Event Management

The Festival & Event sector is a global business. These courses allow Entry requirements:
you to gain a sound knowledge of this dynamic subject in combination Typically 240 UCAS points
with a specialist subject that will add value to your career. You may also including 215 points at
study a European language, which will prepare you for working in an Higher or A Level – e.g. BCCC
international environment, and you’ll also get the opportunity to study at Higher or CCD at
abroad through our international exchange links. A Level. Must include English
and Maths at Standard
Studying in Edinburgh, a city rich in culture and creative
Grade 3 or GCSE (Grade C
industries, you’ll be ideally placed to learn about festival and
or above). Applicants with
event management. It is home to world famous events such as
similar points in the Irish
the International Festival, Fringe and Hogmanay which attract
Leaving Certificate Higher
tourists and travellers from all over the world. You’ll have plenty of
Level (e.g. B2, C1, C2, C2)
opportunities to gain industry experience and make contacts via an
will also be considered.
industry placement or live project and part-time work.
If you achieve Advanced
Festival & Event and Hospitality Management (N890) Highers including business-
An added focus on Hospitality Management will develop your skills related courses or 300
in the design, delivery and management of food, beverages and UCAS points from 3 A Levels
accommodation. including Business Studies
and one from Language/
Festival & Event and Marketing Management (NN85) Hospitality and Catering/
You’ll learn the fundamentals of marketing management and relate Leisure and Recreation/
these principles to the promotion of your festival or event. Travel and Tourism, you may
Festival & Event and Tourism Management (N891) be eligible for direct entry
You’ll combine your studies with the fundamentals of Tourism to year 2. An HNC/D in a
Management – from policy and planning to finances and visitor related area may offer direct
attraction management. entry to year 2/3. Other
qualifications or experience
Festival & Event Management with Entrepreneurship (N8N1) may be considered, including
An added focus on entrepreneurship will widen the application of European and international
your skills in the context of starting and running your own business. qualifications.
Festival & Event Management with Language (N8R8)
You will also study a European language, French, German, Spanish Location: Craiglockhart
or Italian, or English as a Foreign Language to prepare for a working
in an international environment. Career prospects:
These courses offer excellent
Festival & Event Management with Human Resource preparation for careers to
Management (N8N6) management level for the
You’ll learn a combination of skills with a focus on the theory and public, private and charity
practical expertise required to manage and motivate staff. sectors in areas such as:
What you study: • festival and event
Your course will be based on the Festival & Event Management degree marketing or development;
but will include additional modules from the specialist subject area of • international festival and
your choice. Further details are available online. event management;
• hospitality, human
Work placement resources, marketing or
An optional work placement in the third year. tourism.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
153
 BA/BA (Hons) UCAS: N220
Hospitality Management

Develop your skills in the design, delivery and management of food, Entry requirements:
beverage and accommodation within a global business environment Typically 240 UCAS points
to top industry standards. You’ll study the principles of hospitality including 215 points at
management and apply these to practical situations, preparing you Higher or A Level – e.g. BCCC
for a management career in the hospitality and tourism industries. at Higher or CCD at A Level.
You’ll specialise in hospitality business with the opportunity to study Must include English and
modules in tourism, leisure, marketing and languages. Maths at Standard Grade 3
or GCSE (Grade C or above).
Edinburgh offers an ideal place to study hospitality. A centre for Applicants with similar points
travellers and tourists from all over the world, hospitality and in the Irish Leaving Certificate
tourism businesses flourish here, so you’ll have plenty of opportunities Higher Level (e.g. B2, C1, C2,
to gain work experience. C2) will also be considered.
If you achieve Advanced
You’ll also have the opportunity to learn from within the industry via Highers including business-
an industry placement and live project. Alternatively you can choose related courses or 300
to study abroad through our international exchange links in Europe UCAS points from 3 A Levels
and the USA. This course is also available as a joint honours degree including Business Studies
with Marketing, Human Resource Management, Entrepreneurship and Hospitality & Catering,
and Language. you may be eligible for direct
entry to year 2. An HNC/D
What you study: in a related area may offer
1: Introduction to Hospitality, Tourism and Events; Intercultural and direct entry to year 2/3. Other
Organisational Management; Hospitality Operations; Introductory qualifications or experience
Economics and Finance; Options. may be considered, including
European and international
2: Business and Management Challenges; Hospitality Systems; qualifications.
Facilities Planning for Hospitality, Tourism and Events; The Study
of Food and Wine; Options. Location: Craiglockhart

3: Hospitality Business Development; Service Management; Option; Career prospects:

Work Experience or Live Project plus Designing and Driving Your Your qualification can act
Successful Career. as a stepping stone on to
graduate management
4: Leadership, Innovation and Creativity; International Hospitality; training schemes with major
Options; Dissertation. multinational hotel groups
or be a route into junior
Work placement management positions in a
There is an optional placement in the third year. range of sectors. This course
offers excellent preparation
for employment in:
• food and beverage
management
• accommodation services
• human resources management
• financial management
• sales and marketing
• tourism management
• retail management.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
154
Joint Honours UCAS: See list
Hospitality Management

These courses have been designed to meet the demands of the Entry requirements:
hospitality industry by developing your skills in design, delivery and Typically 240 UCAS points
management of food, beverage and accommodation within a global including 215 points at Higher
business environment. You’ll study the principles of hospitality or A Level – e.g. BCCC at
management as well as a specialist subject or language – French, Higher or CCD at A Level. Must
German, Italian, Spanish or English as a Foreign Language. You’ll include English and Maths at
then apply this knowledge to practical situations in an industry Standard Grade 3 or GCSE
based placement and live project, preparing you for a successful (Grade C or above). Applicants
career. with similar points in the Irish
Leaving Certificate Higher Level
Hospitality and Marketing Management (NN52) (e.g. B2, C1, C2, C2) will also
Gain an understanding of basic marketing principles plus specialist be considered. If you achieve
areas such as brand management, international business and Advanced Highers including
marketing ethics. business-related courses or 300
UCAS points from 3 A Levels
Hospitality Management with Entrepreneurship (N2N2) including Business Studies and
An added focus on entrepreneurship will widen the application of one from Language/Hospitality
your skills in the context of starting and running your own business. and Catering/Leisure and
Recreation/Travel and Tourism,
Hospitality Management with Language (N8RV) you may be eligible for direct
You will also study a European language, French, German, Spanish entry to year 2. An HNC/D
or Italian, or English as a Foreign Language to prepare for working in a related area may offer
in an international environment. direct entry to year 2/3. Other
qualifications or experience
Hospitality Management with Human Resource may be considered, including
Management (N2NQ) European and international
You’ll learn a combination of skills with a focus on the theory and qualifications.
practical expertise required to manage and motivate staff. Location: Craiglockhart
What you study: Career prospects:
Your course structure will vary, depending on the route and options Your qualification can act as a
chosen. It will be based on the Hospitality Management degree but will stepping stone on to graduate
include additional modules from the specialist subject area of your management training schemes
choice. Further details are available online. with all major multinational
hotel groups or can be a route
Work placement into junior management in a
There is an optional work placement in the third year. range of sectors. These courses
offer excellent preparation for
employment in:
• marketing management
• food and beverage
management
• a ccommodation services
• human resources management
• financial management
• tourism management
• sales and marketing
• retail management.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
155
 BA/BA (Hons) UCAS: N800
Tourism Management

With its high profile history and attractions, and world-famous Entry requirements:
festival, Edinburgh is a Mecca for travellers and tourists from all Typically 240 UCAS points
over the world. Tourism-based businesses flourish here – which is including 215 points at
why there’s no better place to study tourism management. With Higher or A Level – e.g. BCCC
the number of tourist ventures and operations in and near the at Higher or CCD at
city, you’ll have plenty of options for part-time work, placements A Level. Must include English
and employment after graduation. This degree covers practically and Maths at Standard
every aspect of tourism management, from policy and planning Grade 3 or GCSE (Grade C
to finances and visitor attraction management. A supervised work or above). Applicants with
placement in your third year will give you the chance to put your similar points in the Irish
theoretical learning into practice – invaluable in a service-based Leaving Certificate Higher
industry like this one. Level (e.g. B2, C1, C2, C2) will
also be considered. If you
You’ll graduate with a clear direction in tourism, and a wealth of achieve Advanced Highers
experience gained from your involvement in the thriving local including business-related
tourism scene. Whether your eventual career path leads you to an courses or 300 UCAS points
international role, or one within the industry here in the UK, your from 3 A Levels including
years of study in this tourist hot-spot give you the insights you need Business Studies and Travel
to succeed. & Tourism, you may be
eligible for direct entry to
What you study: year 2. An HNC/D in a related
1: Introduction to Hospitality, Tourism and Events; Intercultural area may offer direct entry
and Organisational Management; The Global Tourism Industry; to year 2/3.
Introductory Economics and Finance; Options.
Location: Craiglockhart
2: Business and Management Challenges; Tourism Impacts; Facilities
Planning for Hospitality; Tourism and Events; Visitor Attraction Career prospects:
Management; Options. As a tourism graduate
from Edinburgh, you’ll be
3: International Tourism Policy and Planning; Service Management; extremely popular within
Option; Supervised Work Experience or Driving and Delivering the industry, whether your
Your Successful Career plus a Live Project. career aspirations are local
or international. You’ll find
4: Leadership, Innovation and Creativity; International Destination yourself in demand for a
Management; Option; Dissertation. variety of management
roles in various sectors and
Work placement organisations, including
There is an optional work placement during the third year. destination development,
visitor services management,
operations management,
tour operators, airlines,
public sector organisations,
retail and hospitality.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
156
BA UCAS: N893
Tourism and Airline Management (Advanced Entry)

With direct entry into year 2, this course allows you to specialise Entry requirements:
in the study of Tourism with Airline Management. Tourism-based This is a direct entry course
businesses flourish in Edinburgh. With its high profile history, into years 2 and 3. Typically
attractions, and world-famous festivals, it attracts travellers and you will need to have
tourists from all over the world. successfully completed the
first or second year of a
This flexible course has been designed for students who would like management or business
to study tourism and travel, but may not have started a tourism degree. This option is also
degree. There are a number of entry options into years 2 or 3, available to students from
depending on your qualifications. You may transfer in from another other Higher Education
degree course, such as management or business, even if it is from institutions. Alternatively,
another university, or you may have successfully completed a HNC if you have a HNC or HND
or HND in Travel and/or Tourism. in a related area you may
be eligible for direct entry.
You will be able to customise your studies to reflect your particular
interests and/or future career aspirations. This degree covers Location: Craiglockhart
practically every aspect of tourism management, from policy
and planning to international tourism and visitor attraction Career prospects:
management. It adds specialist studies in airport management and With the number of tourist
the global airline industry, with a practical application to tourism ventures and operations
transport. in and near the city, you’ll
have plenty of options for
With strong industry links; a wealth of experience gained from part-time work, placements
involvement in a thriving local tourism scene and an international and employment after
presence on campus, you’ll graduate with a realistic understanding graduation. As a tourism
of tourism and airline management, locally and internationally. graduate from Edinburgh
with additional airline
Tourism and airline management requires the ability to look management knowledge,
outwards, understand the environment and capitalise on you’ll be extremely popular
opportunities. Your studies will focus on this, developing a within the industry, whether
management perspective that is relevant to today’s environment. your career aspirations are
You’ll develop organisational and business skills that take into local or international. You’ll
account the diversity of cultures involved in this most global of find yourself in demand for
industries and learn broad skills, such as professional presentation a variety of management
methods, team work, analytical and critical thinking, and problem roles in various sectors and
solving. organisations, including
in-bound and out-bound
What you study: tour operators, airlines,
2: Transport for Tourism; Introduction to HRM; Special Interest hospitality and retail or
Tourism; Marketing Research and Communications; Options. to run your own business.

3: Service Management; Organisational Change Management;

International Tourism, Policy and Planning; Visitor Attraction
Management; Airport Management; Global Airline Industry.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
157
 Joint Honours UCAS: See list
Tourism Management

These courses offer you the opportunity to combine the study of Entry requirements:
Tourism and a specialist subject. Tourism-based businesses flourish Typically 240 UCAS points
in Edinburgh. Its high profile history, attractions and world-famous including 215 points at Higher
festivals attract travellers and tourists from all over the world. or A Level – e.g. BCCC at
Higher or CCD at A Level.
Your course will cover practically every aspect of tourism Must include English and
management, from policy and planning to finances and visitor Maths at Standard Grade 3
attraction management. You will add studies in your specialist field or GCSE Grade C or above.
and its applications in the area of tourism. You’ll graduate with a Applicants with similar points
clear direction in tourism management and a wealth of experience from Irish Leaving Certificate
gained from your involvement in the thriving local tourism scene. Higher Level (e.g. B2, C1, C2,
C2) will also be considered.
Tourism and Marketing Management (NN58) With Advanced Highers
Gain an understanding of basic marketing principles plus specialist including business-related
areas such as brand management, international business and courses or 300 UCAS points
marketing ethics. from 3 A Levels (e.g. Business
Studies, Travel & Tourism or
Language as appropriate) you
Tourism Management with Entrepreneurship (N8N2)
may be eligible for direct
An added focus on entrepreneurship will widen the application of
entry to year 2. An HNC/D
your skills in the context of starting and running your own business.
in a related area may offer
direct entry to year 2/3. Other
Tourism Management with Language (N8R9)
qualifications or experience
You will also study a European language, French, German, Spanish may be considered.
or Italian, or English as a Foreign Language to prepare for a working
in an international environment. Location: Craiglockhart
Career prospects:
Tourism Management with Human Resource Management (N8NQ) With the number of tourist
You’ll develop a combination of skills with a focus on the theory and ventures and operations in and
practical expertise required to manage and motivate staff. near the city, you’ll have plenty
of options for part-time work,
What you study: placements and employment
Your course structure will vary, depending on the route and options after graduation. As a tourism
chosen. It will be based on the Tourism Management degree but will graduate from Edinburgh, and
include additional modules from the specialist subject area of your one with additional expertise,
choice. Further details are available online. you’ll be extremely popular
within the industry, whether
Work placement your career aspirations are
Optional supervised work experience placement in the third year. local or international. You’ll
find yourself in demand for a
variety of management roles
in various sectors and
organisations, including
destination development,
visitor services management,
operations management, tour
operators, airlines, public
sector organisations, retail
and hospitality.

Tel: 08452 60 60 40 / +44 (0) 131 455 2801

Web: www.ug.napier.ac.uk/courses
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