Company profile Oreo is a sandwich cookie consisting of two chocolate disks with a sweet cream filling in between.

The version currently sold in the United States is made by the Nabisco division of Mondelz International. Oreo has become the best selling cookie in the United States since its introduction in 1912. About Cadbury India Cadbury India Ltd. is a part of the Mondelz International group of companies and is in the business of creating a delicious world - producing delectable chocolate confectionaries, gum and candy products, and popular beverages and foods, that include many of India's most popular and trusted food brands. We believe strongly in delighting our customers by offering the best quality products possible. Over the years we have won our customers' hearts and achieved a 70 percent market share in the chocolates category in India. Our flagship brand Cadbury Dairy Milk (CDM) is considered the "Gold Standard" for chocolates - the pure taste of CDM defines the chocolate taste for the Indian consumer. Ranked fourth among India's most admired companies by Fortune India, in 2012, Cadbury India is a part of Mondelz International (NASDAQ: MDLZ), the global snacking and food company and a spin-off from Kraft Foods Inc. Mondelz International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum. Cadbury Bournvita is India's leading malted food drink and Halls is the undisputed leader in the medicated candy category. Other much wanted brands include Cadbury Choclairs, Gems, 5-Star, Perk, Bournville, Celebrations and Bubbaloo gum. We recently entered the Indian biscuits market with the launch of the world's No. 1 biscuit brand Oreo. Tang, one of the world's leading beverage brand and Toblerone, the popular chocolate are now available in Indian stores. Cadbury India has been in India for over 60 years, having started in 1948 as an importer of chocolates. Our work ethic, values systems and quality standards make us an employer of choice in India. Our large community extends into India's agricultural spaces. Since 1965, Cadbury has pioneered and enhanced the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agricultural University to undertake cocoa research and improve cocoa yields. Our cocoa team works with farmers to improve incomes through best practices in all aspects of cocoa cultivation - from planting to harvesting. Our efforts have touched the lives of thousands of farmers. Headquartered in Mumbai, Cadbury India has sales offices in New Delhi, Mumbai, Kolkata and Chennai and six manufacturing facilities at Thane, Bengaluru, Hyderabad, Induri (Pune), Malanpur (Gwalior) and Baddi (Himachal Pradesh).

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Cadbury India introduces iconic Oreo biscuit brand in India Aims to Twist, Lick and Dunk its way into Indian Hearts Mumbai, March 3, 2011: Cadbury India, as part of the Kraft Foods Group, today announced the introduction of the iconic power brand, Oreo biscuits, in India. The introduction marks the entry into a new category in India, with the aim to make the worlds favorite biscuit, Oreo, one of Indias favorite biscuits - leveraging the combined strength of Kraft Foods global scale and expertise and Cadburys strong track record in India.

"Oreo biscuits have been bringing millions of families together for nearly 100 years, and now, millions more will be able to enjoy the worlds No. 1 biscuit in India. Oreo is the No.1 biscuit in the world by value and enjoys market leadership in many markets including the US and China," said Anand Kripalu, President South Asia & Indo-China, Kraft Foods and Managing Director Cadbury India. "Introducing Oreo marks the beginning of our journey

in this growing category and we are readying ourselves to make Oreo a preferred choice with Indian consumers. The Indian biscuits market continues to show remarkable growth, a testament to rapidly developing consumer tastes that provides us the perfect opportunity to enter this category." According to an AC Nielsen study, the category grew at 17 percent in 2010, with creams and biscuits leading overall growth. Cadbury India is launching Oreo in its classic flavor - dark chocolate colored biscuit with smooth vanilla crme based on consumer insights that show Indian consumers responding enthusiastically to the product. Oreo will be manufactured locally, allowing the company to make it widely available to consumers. By end April, consumers will find Oreo on the shelves of hundreds of thousands of retail outlets across urban and semi-urban markets in attractive packaging at affordable price points. "Oreo is more than just a biscuit. The 'Twist, Lick and Dunk' ritual has brought fun filled moments of bonding to countless families across the world," said Anand Kripalu. "The dunking culture already exists in India with adults dipping their biscuits in tea. We are now giving families a reason to dunk their biscuits in milk. Our extensive consumer research shows that more and more consumers are looking for new, innovative products. We think Oreo responds well to these preferences with its unique taste and special ritual of twist, lick, and dunk." In addition to investing in its existing brands like Cadbury Dairy Milk, 5-Star, Perk and Bournvita, the launch of Oreo is part of the companys long-term strategy in India to gradually expand the business operation from a pure play confectionary company to a more broader foods company that will leverage the global scale and expertise of Kraft Foods to win in India. Cadbury Indias sales approach, robust sales infrastructure and extensive consumer insights enables the company to introduce new Kraft Foods products as it enters new categories and transforms its local business. Cadbury India, as a part of the Kraft Foods Group is investing significantly behind the launch of Oreo. Kraft Foods has built a strong track record of success in Asia Pacific with Oreo, tripling the regions Oreo business in just three years, with markets such as China leading the way. Oreo FACTS

Oreo: delicious vanilla crme-flavor filling sandwiched between two chocolate flavored biscuits. History: Launched 1912 in the US (almost 100 years ago) Around 33,000,000 Oreo biscuits are eaten every day around the world! Globally Oreo generates revenues of more than $1 billion annually China is the worlds second largest market for Oreo, since its launch in 1996. It is today Chinas #1 biscuit. Pack and introductory pricing: Rs 5 for 3 biscuits; Rs 10 for 7 biscuits; and Rs 20 for 14 biscuits covering impulse, family sharing and heavy usage.

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Its the biscuit that cries out to be eaten slowly oh so slowly, with delightful relish! And children across the world have been teaching parents the fun way to eat it twisting the biscuit open, licking the cream, and then dunking the biscuit in milk. Its no wonder then, that families the world over, come together over the Oreo. In India, its brought the togetherness mela! The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. It was brought to India, however, almost a century later, in March 2011 by Cadbury India. In 2012, we introduced Oreo in a choco-crme flavor, which has been well received by audiences young and old. The original Oreo formula was so perfect that it has hardly been modified since. It sprints ahead of competition quite naturally; with more than 7.5 billion Oreo biscuits eaten each year, it is the worlds most consumed biscuit. The Oreo promotional campaigns in India have been mainly about togetherness dear dad with daughter and son, and families. On the Oreo face, of course, there are the dots and dashes! The design on every Oreo biscuit consists of 12 flowers, 12 dots and 12 dashes per side. Then there are the facts that put Oreo on top

If every Oreo Biscuit ever made were stacked on top of each other, the pile would reach to the moon and back more than five times. If all the Oreo biscuits ever made were placed side-by-side, they would encircle the earth 381 times at the equator. Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st century. Approximately 25 billion Oreos are eaten per year. (Thats about 70 million per day, or 800 per second!)

Ad of ranbir n a girl The 50-second TVC starts with Ranbir and a girl sitting on the floor of a room. The girl, revealed as his sister, draws a line with chalk dividing the room into two halves so that each sibling can have his or her territory. Suddenly, a packet of Oreos rolls down the floor and lands almost centre of the line. The siblings have no choice but to share the pack now. They realise that while the milk bottle is on the sisters side, the glass is in the brothers corner. Thus, they share till the last Oreo cookie which the sister eats up. The TVC ends with a loving teasing exchange between the siblings. Oreo father daughter teddy tvc Cadbury India, a part of Kraft Foods, has unveiled a new TVC campaign for Oreo, highlighting how children often love to treat their toys like real people. Leveraging this insight from a childs life and taking the last brand TVC forward, this new campaign captures a fresh and memorable moment of bonding between a father and daughter. Developed by Interface Communications, the TVC shows a little girl explaining the brands signature ritual Twist, Lick and Dunk to a giant teddy bear. Seeing this, her dad decides to join in and be the teddy bear, making the moment more playful and magical. Dads inability to see what hes doing from behind the teddy bear and the daughters mischievousreactions to dads mistakes are some of the sparklers in this new commercial. Oreo father and son TheTVC features a little boy taking his dad through the three steps of enjoying the biscuit twisting one side off, licking the cream and dunking it in a glass of milk, before munching on it. As his father dips it in milk, the boy distracts him, and grabs the biscuit from him to eat it. The father also joins in the fun. Between two brothers Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme. Showing the playful relationship shared by two brothers, the ad campaign captures the essence of the brand a complete chocolaty treat. Developed by Interface Communications, the ad is based on the insight that consumers love Oreo for its delicious chocolaty sandwich experience. It shows two young boys, a teenager and his inquisitive little brother, enjoying Oreo Choco Creme and getting confused as to which is more chocolaty the cream or the cookie. As there is cocoa in both the cream and the cookie, thats one debate that they find impossible to win, and end up switching sides multiple times.