Galena Biopharma, Inc.

(GALE)

Case Study: Investor Awareness Campaign

According to the National Investor Relations Institute, the worlds largest professional organization for

investor relations officers, investor relations is defined as a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the nancial community, and other constituencies, which ultimately contributes to a companys securities achieving fair valuation.
Take a look at the bolded emphasis; well recap the value of these points throughout this case study. Simply put, an effective investor relations program follows this formula: Strategic Management Responsibility + Solid Communication and Marketing + Shareholder Dialogue = Fair Valuation

In July 2013, Galena Biopharma engaged the assistance of DreamTeamGroup (DTG) to launch a powerful brand awareness campaign in order to raise additional capital, increase shareholder value, and raise visibility to the public market of what would prove to be a very fruitful and busy year for the NASDAQ-traded biopharma company.

Business Overview:
GALE is focused on developing and commercializing targeted oncology treatments to address major unmet medical needs and advance cancer care. The companys peptide vaccine immunotherapies harness the patients own immune system to identify and destroy cancer cells. Abstral is GALEs FDAapproved therapy for breakthrough cancer pain in opioid-tolerant cancer patients. NeuVax is the companys breast cancer therapy, currently in phase 3 clinical trials. The companys Folate Binding Protein (FBP) vaccine is also in clinical trials for endometrial and ovarian cancer.

The Plan:
Our first step was to create a 16-page Investor Relations Kit that accurately and fully displayed the companys products, operations, strategy and management team. The next steps were to: Utilize DTGs vast network of websites, partners, blogs, and team of professionals to demonstrate GALEs progress and increasing potential Revamp the companys presentation material to better communicate with existing and future shareholders Use major newswires to disseminate company information across the wires Maintain flexibility to successfully highlight company achievements as they take place

Challenge:
In March 2013, GALE acquired a FDA-approved therapy for breakthrough cancer pain in opioid-tolerant cancer patients. GALE anticipated many future developments surrounding Abstral, along with other advances in its product pipeline, that it would want broadcast to current shareholders as well as the broader investment community. DTGs challenge was to effectively relay these messages to a target investor audience while building on and enhancing the companys existing investor relations material and strategy.

As of December 2013, the DTG family of business brands has more than 850,000 Facebook friends and more than 1.2 million Twitter followers. On behalf of our clients, we post daily content to more than 25 portals, including blogs, message boards and investor-oriented websites (two-way marketing and communication).
Leveraging the reach of these resources, we blasted GALEs brand and information through DTGs extensive network, highlighting GALE as a new client and therefore creating market buzz about the company to a new group of investors. Through the DTG and MissionIR brands, we also began writing weekly blogs on various aspects of the company some articles were sent out to more than 280 destinations.

DTG Twitter followers: 1,201,110 DTG Facebook friends: 850,110 Total Social Media Followers: 2,051,220

Total Tweets: 326,222 iPhone/iPad Downloads: 5,267

By the rst week of August we had already created enough stir about GALE for the company to be featured as the Tip of the Week on Tip.us, a DTG brand that relies on tips from the investment community on high-potential small-cap plays.
Utilizing our network of brands, we were able to increase GALEs market visibility cost-effectively, increasing the companys ability to effectively communicate with its current and future shareholders, while propelling the companys name to a wider investor base.

DTG then conducted an audio interview with GALE CEO Dr. Mark J. Ahn to provide deeper insight to the companys current position and expectations for the future (strategic management responsibility). Through this audio interview, the company created a personal presence demonstrating that there are people behind its net presence.
A company creates and solidies mutual trust by promoting consistency and transparency, and the value of a participating and visible executive team is priceless. Where press releases and conference calls used to be the primary communication tool, the investment community is hungry for unique and easily accessible information, and wants to be in the loop of who is doing what to advance the company and its value.

Milestone: Dec 5, 2013

GALEs stock hits $4.78, up 184.52% since the start of the companys partnership with DTG. From here through January 2014, shares of GALE consistently traded higher. DTG next refreshed GALEs presentation materials, creating an interactive and aesthetically appealing Flipbook chock-full of pertinent and exciting company details. DTGs unique ip format allows for an easy read, as well as for maximum and convenient distribution via e-mail, links and social media (marketing).

Design, creativity and easy navigation draw investors back to the companys Web site to get information vs. skimming the markets and other communication channels for data. Aesthetic marketing reects the companys value of itself and its operations. Here the company can use its existing investor relations program by crafting a solid investor relations page.

DTG then customized an online investor relations strategy designed to connect all DTG-published material on GALE in one active and continually growing destination. This included archiving into the DTG blog a total of 35 of GALEs previous news releases to ease investor due diligence and increase exposure. DTG also used its extensive online social network to broadcast GALEs news, blogs/articles, investor relations material, and investment highlights. Additional coverage by other brands The success of this investor awareness campaign can be attributed to our efforts to inform respected writers in the space about GALEs developments at the most opportune time and broadcast the third-party coverage in conjunction with signicant company announcements. Outside parties such as contributors at Seeking Alpha and Wall St. Cheat Sheet picked up and covered GALE with several articles, alerting investors to the companys progress, news and potential. This not only drastically increased GALEs exposure among the investment community, but also cultivated a new following additional sources that would continue to cover the company. The successful execution of this strategy continues to provide long-term and far-reaching impact for GALE. DTG distribution partnerships: Through various partnerships and relationships, DTG provides comprehensive coverage of press releases with guaranteed placement on numerous online newspapers and publications for greater online visibility. To access additional information on the unique and powerful DTG brands used in GALEs campaign visit: DreamTeamGroup.com/SocialNetworking-Stats DreamTeamGroup.com/Presentation

Results
From July December, 2013, shares of GALE climbed nearly 97%. The trading activity was driven by signicant company achievements, further powered by DTGs successful efforts in raising brand awareness and outreach of GALEs milestones to the investment community. By December 20, 2013, DTG had published a total of 50 unique GALE-centered blogs that were distributed throughout the DTG network and a number of investor-oriented community sites on the Internet such as StockHouse, StockTwits, Seeking Alpha and Wall St. Cheat Sheet.

TIMELINE

| Wall Street Cheat Sheet Article November 22 | Seeking Alpha Article

December 5 November 13 October 29 October 2 September 9 September 3 August 22 August 21 August 7

| Distribution Partner Broadcasts MissionIR Article to 280+ Destinations

| Distribution Partner Broadcasts MissionIR Article to 280+ Destinations

| Featured in Mission Report Covering LD Micro Conference

| Featured in Mission Report Covering Rodman & Renshaw Conference

| Featured as Tip of the Week by Tip.us

| Convert PowerPoint Presentation into Interactive Flipbook and Distribute

| Distribution Partner Broadcasts MissionIR Article to 280+ Destinations

| Recorded and Distributed 18-Minute CEO Interview to Subscribers August 7 | Seeking Alpha Article August 7 | Featured as Tip of the Week by Tip.us July 31 | Distribution Partner Broadcasts MissionIR Article to 280+ Destinations July 29 | Featured as Tip of the Week by Tip.us July 25 | Ofcial Start of Campaign with Company Prole First Dissimilated by MissionIR July 7 | Compiled Information for 16-page Investor Relations Kit
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