The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle.

In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Joseph William Foster was producing and selling regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed, he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.[6] In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company "Reebok" in the United Kingdom, having found the name in a dictionary won in a running race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling.[7]The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, an American sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in the U.S.[6] A website glitch that affected the Reebok UK online store in November 2013 resulted in customers being mistakenly offered personalised "CrossFit Nano Speed" training shoes for freeonly delivery charges applied. Within 24 hours, Reebok received 328,815 orders. Reebok refused to honour the orders, with a Reebok spokesman stating: "Clearly, it was not Reebok's intention to offer this product for free ... We have apologised to the consumers affected and offered them a one-off discount of 20%, which they can redeem at Reebok.co.uk to mitigate any inconvenience that this error may have caused.

Who Is the Owner of Reebok?

Answer
Reebok International Ltd. is one of the world's leading athletic footwear and apparel makers. Reebok was founded in 1895 in Bolton, England Reebok, a popular shoe company is owned by Reebok international Ltd and the president is Uli Becker.

Emphasis Marketing
Products distributing, reebok shoes, sunglasses, t-shirt, bag-packs products service, marketing solutions cratch card program, instant win promotions, mail in rebate, cause related promotions Category : and reebok Wholesale Suppliers , and reebok Traders , and reebok Distributors Address : G-30, Lgf, Sector-27,Noida-201301, Uttar Pradesh, INDIA Phone : 91-120-4269999 Mobile : +919899661708 Fax : 91-120-4268927

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Reebok India Company

Products supplying, ladies footwear, gents footwear, sports wear shoes, ladies garments, gents garments, shirt, trousers Category : and reebok Wholesale Suppliers , and reebok Traders , and reebok Distributors Address : 11th Floor, Signature Tower-A, South City-1,Gurgaon-122001, Haryana, INDIA Mobile : +919811284456

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Laxmina Commercial Company

Products trading, reebok products, shoes, shirts, garments, caps, violets Category : and reebok Wholesale Suppliers , and reebok Traders , and reebok Distributors Address : Shop No. 4, Shree Ambika Appartment, Sec-42a,Nerul-, Navi Mumbai Maharashtra, INDIA Mobile : +919870337323

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Jashn Collection
Products trading and supplying, ladies salwar curtis, dress materials Category : and reebok Wholesale Suppliers , and reebok Traders , and reebok Distributors Address : B-40, Behind Reebok Showroom, Poonam Chamber,Nagpur-440013, Maharashtra, INDIA Mobile : +919923499251

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The History of Reebok in the Sneaker Industry

Reebok is one of the true innovators in the sneaker game. How they became a player. HoopsVibe's Very Quick Call: The history of a sneaker company is a wild ride.

The Reebok shoe company is like a streaky jump shooter; when they are hot they are hot, but when they are not nobody is interested. This has been a way of life for the Reebok brand since its inception. They wow the sneaker industry one year, just to turn around and lay an egg the next.

The Reebok brand got its beginnings back in 1958 when it branched out as a sister company to JW Foster and Sons. Beginning in 1895, JW Foster and Sons started to manufacture shoes and sell them all over the United Kingdom. Even though they never garnered much attention, they were successful enough to be worn by the athletes in the 1924 Summer Olympics. Then in 1958, Fosters grandsons decided to branch out to form a new company which they would call Reebok. They picked the name Reebok, which means African Gazelle, because they wanted to depict speed, style, and grace. Even though the company was selling the shoes at a decent rate in the United Kingdom, they were still having a hard time getting the shoes noticed on a world wide scale.

But in 1979 this would all change. At the Chicago International sneaker trade show, Paul Fireman took notice of the Reebok brand. At the time, Fireman was working for an outdoor sporting goods distributor, and immediately saw great potential in the Reebok brand. He was drawn in by the customization of each shoe, as well as the high quality. Fireman felt that those two qualities alone would make this brand a hit with the North American population. Without wasting anytime, Fireman negotiated a deal to license and distributes the Reebok brand in the United States; it was at this time that Reebok USA was born. That same year, Fireman introduced three running shoes to the market. He had so much confidence in the product that he priced the shoe at $60 which made it the highest priced offering on the market. By 1981, Reebok USA had exceeded $1.5 million in sales; and this was all done by selling simple track shoes. In 1982, the company made a move that took the sneaker industry by surprise, and sent sales through the roof. Reebok introduced the first athletic shoe for women. This move helped Reebok grab the majority of the market share in the early 1980s Then in 1989, Reebok introduced the Pump to the basketball world. These shoes were designed specifically with basketball in mind. The shoe used an air bladder which could be inflated by a small pump that was located on the tongue of the shoe. The pump was in the shape of a basketball, and when pushed it would inflate the bladder so that the shoe would conform tightly around the ankle. This shoe was designed to take on the Nike Air, and debuted with a sticker price of $170; nearly double the price of other basketball shoes. But despite the huge price difference Reebok had a hit. Over a four year period they sold over 20 million pairs worldwide. These enormous sales numbers were aided by Boston Celtic rookie Dee Brown in the 1991 All-Star weekend Slam Dunk contest. Brown came out for the competition sporting the black, white, and orange Pumps. In a moment that will forever be remembered by basketball fans, before Brown took off for his final dunk he leaned over and pumped up his Reeboks. After throwing down the contest clinching dunk (covering his eyes with his arm) he bent forward and deflated his pumps. The crowd went wild, and the Reebok Pumps gained instant notoriety as kids everywhere felt like this sneaker could take their game to the game level.

But just as quickly as it took off, the Pumps began to fade out of the public eye. This left Reebok without a number one seller, and scrambling for another big break through. As sales continued to decline throughout the 90s, Reebok was looking for a way to regain a share of the market that was being dominated by Nike. After numerous efforts failed to produce results, Reebok decided to look for endorsements as a way to increase brand awareness. In 1996, they pegged NBA newcomer Allen Iverson as a target. From 1996 to 2000, Iverson and Reebok had a lot of success promoting the brand both on and off the court. With Iverson quickly becoming an NBA superstar, his shoe which was known as The Answer was selling at a fast pace and helping to bring Reebok back to the forefront of the industry. In 2001, Reebok made a huge commitment to Iverson by signing him to a life long contract which guarantees that he sports the brand until his days in the NBA are over. Then in 2005, during NBA All-Star weekend Reebok introduced the new ATR (Above the Rim) Pump. This shoe is based off of the same technology as the original Pump, but this time the pump is located on the outer ankle of the shoe. It again allows for the athlete to get a perfect fit. During the 2005 All-Star game, NBA superstars Allen Iverson and Yao Ming showcased the ATR Pump to the world. This gave the industry their first look at the new Pump in action. In addition to Iverson and Ming, superstars Steve Francis, Baron Davis, and Jerome Williams are also wearing the new Pumps. Shortly after the new ATR Pump debuted, Reebok was shook up once again. They were bought out by Germanys Adidas-Salomon for $3.78 billion. The reason for this merger is quite clear to everyone in the sneaker industry. Reebok and Adidas were constantly dueling it out for second place behind sneaker giant Nike. They feel that by joining forces, they may be able to overthrow Nike and become the number one sneaker manufacturer in the world. But they still have a long way to go before this comes to fruition. In 2004, Nike had approximately 36% market share in the United States shoe industry; where as Adidas and Reebok combined for about 21%. With Reebok joining hands with Adidas, they are looking to regain the popularity that they experienced in the early 90s. By continuing to build and market products around NBA superstars, Reebok kicks will soon again be popular among ballers all over the world.

Reebok ppt presentationPresentation Transcript

Fireman and a few investors bought the parent company in 1984. North American distribution rights purchased by Paul Fireman in 1979. Renamed Reebok in 1958. Founded in England in 1895 as J.W. Foster and Sons, a manufacturer of track shoes1.

2. Vision StatementContinue to bring inspiration to present and future athletes, while maintaining the companys standard of quality for its products.Mission StatementAt Reebok, we see the world a little differently and throughout our history have made our mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brands unlimited creative potential. ."

In 1958, two of the founders grandsons started a companion company that came to be known as Reebok, named for an African gazelle. A Gazelle Named Reebok, A Company on the Move in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them.1950-1980 J.W. Foster and Spikes of Fire3. 1890-1930

Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports. In 1986, Reebok made its first strategic acquisition, The Rockport Company.1990s By 1981, Reeboks sales exceeded $1.5 million.4. 1980s

Reebok launched ZigTech, designed to conserve and return energy to the athlete for a soft and springy ride. In January 2006, adidasSalomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Reebok launched Rbk Hockey, a new and innovative line of ultra-high performance hockey equipment.

Reebok formed a long-term strategic partnership with the National Basketball Association. Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFLs consumer products business.5. 2000-10

In the news -Reebok Hires Lancaster MBAs To Work On New Branding Strategy. Reebok Indias ex-MD, COO Bhagat arrested for fraud. Reebok also launched RealFlex. Reebok also announced its long-term partnership with producer, artist and designer Swizz Beatz. In 2011, Reebok formed a long-term alliance with one of the biggest fitness movements of our time, CrossFit.6. 2011-12

The product line of a Reebok retail outlet generally consists of sports accessories. The product line is divided into four sections:1) Shoes2) Apparels3) Sports equipment4) Exercising / health products5) Personal grooming.7.

These include T-Shirts Reeboks specialty is their shoes. They vary from shoes for every day use to professional footwear. The outlet has around 4000 different types of shoes. The outlet also sells floaters and sandals which have gained a tremendous amount of popularity among the youth.2) Apparels8. 1) Shoes & shirts, track suits, shorts, socks& Sport equipment includes like Cricket batscaps which a quiet popular among teenagers , sportsmen and professionals.3) Sports Equipment & It also sells exercising / health products like dumblesballs, Tennis balls and gymnastic equipment.4) Exercising / Health Products &weights, skipping ropes etc. Recently Reebok has launched its Iverson Collection .

super-speciality stores limited-line stores and single-line stores, This Reebok showroom is a speciality store and is a franchisee organization. The products are basically shoes , apparels, sports equipment, health products etc. The horizon of products is very

limited, that is, there are only a few types of product. According to the need of customers, specialty store sare further divided into9.

10. Specialty Store: Narrow product line with a deep assortment , such as apparel stores, sporting goods stores, furniture stores , florists, and bookstores would be super specialty store ,clothing store would be a single line store and a mens clothing store would be a limited line store.Franchise Organization: Contractual association between a franchiser (manufacturer, wholesalers, service organization)and franchisees (independent business people who buy the right to own and operate one or more units in the franchise system). Franchising has been prominent in dozens of product and service areas.

The marketing mix of Reebok has a focused market. It also has been campaigning on the product, price, promotion and place. Winning companies will be those who can meet customer needs economically and conveniently and with effective communication.11.

12. Marketing Mix TARGET Market Place Product ChannelsProduct Promotion CoverageVariety Price AssortmentsQuality Promotion LocationsDesign Advertising InventoryFeatures List Price Sales Force TransportBrand Name Discounts Public RelationsPackaging Allowances DirectSizes Payment MarketingServices PeriodWarranties CreditReturns Terms

13. Promotion includes all the activities thecompany undertakes to communicate andpromote its products to the target market.

The Reebok symbol represents Vector an animal similar to the Cheetah which runs very fast. Identity and image needs to be distinguished. Identity comprises the ways that a company aims to identify or position itself or its product.14.

From a buyers point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs.Four Ps Four CsProduct Customer solutionPrice Customer costPlace ConveniencePromotion Communication15.

R16. & Reeboks R Reebok Advanced Concepts (RAC) team, ensures specific concepts can be taken right through from initial idea to production.D teams at Reebok create footwear, apparel and hardware with the primary focus being on fitness and training.&D activities are primarily located in Canton/Massachusetts, USA, with collaboration partners at Advanced Development Centres in China and Vietnam, which focus on new technology developments, cuttingedge materials and treatments and manufacturing solutions.

Able to enter into different markets and to gain market share from it. Utilize market research and development and try to find out consumers preferences. The top firm in the shoe industry. New technology makes the firm to be able to make better shoes. Diversifies its products into the competitive market. The firm can predict the shoe market and come up with products that will create market. Strength17.

The companys non-Reebok brand footwear may be potential competitor for itself. Put the company operation oversea may get company potential risks. Go for too many segments, so company cant handle all of them well, and it may cause company to loss its market in the long run. Reeboks current position in the apparel industry is not strong. Weakness18.

Extend its distribution network via its own subsidiaries or individual distributors will increase Reebok s future sales. Newer Technology development or innovations can help company to get more profit and

market share on its future products. Produce oversea will help company to cut down its cost on labour, and generate more margins on its products. The market is big, and the increasing demand is expected. Opportunity19.

The Companys other product lines also continue to confront strong competition . Rapid changes in technology and consumer preference that can occur in the footwear and apparel markets constitute significant risk factors in the Companys operations. Reebok facing strong competitors in the casual market, and competitors products are trendy, fashionable, and fleshy. The industry is controlled by fads and the fads are nearly not predictable. Threats20.

Over 5,000 purchase orders placed each month 34 Custom Brokers 27 Freight Forwarders Transportation modes include Ship, Truck, Rail and Air 450 Raw Material Suppliers 600 Apparel Factories in 29 Countries 40 Main Footwear Factories in 8 Countries21.

22. QUESTIONS 23. THANK YOU!

Reebok's Gameplan in India

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: Reebok, Adidas and Nike Themes in India : Footwear and Apparel Marketing Mix : India

The case, "Reebok's Game Plan in India" gives an overview of the entry of Reebok, the international sports shoe giant, into India, the entry of its global competitors, Nike and Adidas into India and the strategies adopted by the three players to build up their market shares. The case specifically deals with the strategies adopted by Reebok in India to deal with the competition from Nike and Adidas. The case gives insights into Reebok's venture into the kids market and its emphasis on fitness. The challenges that the company could face in India have also been discussed. The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares.

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REEBOK
< Red Tape.. Reid and Taylor.. >

Reebok Parent company Category Sector Tagline/ slogan Adidas Apparel and accessories Lifestyle and retail I am what I am The company is known for its innovative and comfortable footwear and sports apparel. STP

Usp

Segment Target group Positioning

Reebok targets all ages who are sporty, adventurous and who want to be fit. Urban men women and kids from the upper middle class Celebrate individuality in Sports and Life SWOT analysis 1. Reebok is amongst the top 3 largest seller of athletic footwear and athletic apparel in the world. 2. Reebok brings out the perfect combination of technology and fitness each year in its products. 3. Products are made not only in the premium range but also in midrange. 4. The reebok value store targets lower income groups thus categorizing its products for each class of society. 5. The brand has been endorsed by many sports stars and movie celebs globally 6. Reebok operates through a network of Departmentstores, Sporting goods, Specialty retailers, Company-owned stores, Licensees thus having a better reach.

Strength

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc 1.The brand faces tough problem from fake and duplicate sales

Weakness

2. Being a popular brand means any controversy affects brand image considerably 1. Reebok can expand its kids section. 2. Lifestyle section can be expanded and can be given more focus.

Opportunity

3. More tie-ups with sports academies and schools worldwide 1. Competition by Chinese market can be perceived as a threat.

Threats

2. Fluctuating international currencies can mean losses to the company.

Competition 1.Nike 2. Puma Competitors 3. New Balance

Reebok Presentation FinalPresentation Transcript

1. Adidas/Reebok MergerOctober 8, 2009Collin ShawKelly TruesdaleMichael RocketteBenedikte SchmidtSaravananSadaiyappan

2. Key TakeawaysWhat value does Reebok add to Adidas?How should Adidas value Reebok and with what synergies?Has the merger been a success or failure?

3. AgendaAdidas & Reebok BackgroundAcquisition BackgroundIndustry OverviewSWOT AnalysisValuation ModelSynergiesIntegration PlanPost IntegrationConclusions

4. AdidasFounded in 1926World leader in soccer shoes#2 behind Nike worldwide - #4 in the USThree acquisitions before Reebok:Company Sports Inc in 1993 Salomon in 1997 Arc'Teryxin 2002Culture of control, engineering, and production

5. ReebokFounded in 1895First athletic shoe for woman#2 in US - #4 in EuropeStrong sales growth from 2002-2004Unique portfolio of long term league licenses Creative marketing-driven culture

6. Industry OverviewOne of the most competitive industries.Over 75% of the industry controlled by branded items.Large players supplier power and access to shelf space.Small players anticipating a fashion trend.Private label a threat.

7. US Footwear Market 8. Expected TrendExpected growth rate ~9%Change from Supply Push to Demand Pull model.Blurring line between sport wear and active wear.Demand for athleisure shoes.

9. Acquisition BackgroundGoal: increase share in the U.S. market + better compete with NikeStock prices improved the day of announcementReebok sales down in fourth quarter of 2005Deal closed on January 2006Price: $3.52 billion

10. SWOT AnalysisStrengthsWeaknessesAdidas is strong in Europe, Reebok is strong in US, & AsiaComplementary licenses and contractsReduced costs for retailersReebok is extremely strong in Womens wearMany overlapping productsTwo HQs that will be hard to integrateTwo very strong, distinct corporate cultures

11. SWOT AnalysisOpportunitiesThreatsLeverage combined R&D strengths & budgetsBring Reeboks womens wear to EuropeReduce costs to retailers by larger distribution networksAbility for better reaction to global trendsCompetition between brands employeesCannibalization of salesRealization of revenue growth synergiesAdidas may treat Reebok as a second tier brand

12. Valuation Model Assumptions

13. Valuation Model 14. SynergiesGeographies and CategoriesConsumer & DemographicsIdea sharing across markets and geographiesCapitalize on Reebok's skills and know how to accelerate Adidas position in North AmericaBenefit from Adidas expertise in Europe and Reebok's in AsiaCombine expertise in branded and licensed athletic apparelAbility to identify sport/style trendsBetter product and category prioritizationMore products and more price pointsContinue brand developments into new segmentsBenefit from Reebok's expertise in Women's segmentCapitalize from Reebok's skills in sport lifestyle and leisure

15. Synergies contdTechnologyLicenses, Events and TeamsEnhance profile as technology leader and innovation leaderBigger combined R&D spendMore products to capitalize on R&D spendingNew technology developments and awareness across brandsApplicationsMaterialsTransfer of skills and knowhowManagement of exclusive agreementsRelationship with teams and athletesMore active events calendar

16. Synergies contdDistribution ChannelsOperating EfficienciesCapitalize on Adidas in-depth understanding of specialized sporting goods channelBenefit from Reebok's strong insights into department store and general merchandise channelSelective Channel DiversificationExpand on retail initiatives in emerging marketsSales, Marketing & Distribution 40% of SynergiesHigher efficiency through combined sales and marketing scaleBetter utilization of available distribution capacityAdmin Services & IT 40% of SynergiesSimplify overlapping functionsRemove Duplicative IT FunctionsOperations and Sourcing 20% of

SynergiesGreater economies of scale in global sourcingImproved warehousing facilities

17. Combined Valuation w/o Synergies 18. Combined Valuation w/ Synergies 19. Actual Acquisition StatisticsAdidas paid $3.527 billion for ReebokAdidas paid $59.00 per share for all of Reeboks sharesAdidas paid a 34.2% premium which was still accretive to the P/E ratioBased on our model Adidas could have paid between $53.91 & $66.85

20. Integration IssuesManagement /Structure ChangesNew Brand CEOs and Reebok CEO to AdvisorHead Quarters to RemainIntegration planning team comprised of employees from bothEmployee Care and RetentionMixed employee benefitsHR resources to all employeesDistribution Centers and Back OperationsCombined many Distribution Centers and Back OperationsReebok switched from a Bulk Pre-Order system to Payas-You-goConsolidate Suppliers

21. Integration IssuesResearch & DevelopmentCombined to share both costs and technologyReduced employees and raised efficienciesBrand Imaging to Reebok as Premium ShoeNew Pay-asYou-go system reduces retailer sales on ReebokCustomize shoes through a websiteIncrease PricesReduce manufacturing of Classic StylesGeographies and Product LinesIncreased international presence and product lines (i.e. shoes & apparel)Licenses, Events and TeamsVery similar strategy for both brands but Adidas gets Reebok NBA contract

22. Post-Integration ResultsManagement/Structure ChangesSuccessful through speed, efficiency and

cooperationEmployee CareHandled as well as could be expectedDistribution CentersMixed Emotions in short term, spent money to become efficientTaking longer than anticipatedR&DSuccessful at reaching companies goals on new products & efficiency

23. Post-Integration ResultsBrand ImagingContinue to face uphill battle and challengeSuccess is still possible in long termGeographies and Product LinesExpansion into new countries has partially offset loses in mature marketsNew product lines and strategies have produced mixed resultsLicenses, Events and TeamsWith little change no success or failure has been noticed

24. Did the merger work?Our focus this year will be on getting Reebok back onto a growth track. It's going to take time, but we're moving in the right direction. - Herbert Hainer, Adidas Chief Executive in 2007Gross margins dropped 3.6% in 2007.Sales and order back log of Reebok declined. The whole group still made money.

25. What went wrong?Misperception among Retail Partners about the future of Reeboks brand strategyQuestions about the German American Corporate Culture.Underestimation of competition from Nike.

26. Whats happening now?In 2008, Adidas put in an extra $50 million to bring back Reebok on track.Started realizing some of the synergies

in late 2008 but on a lower scale than estimated.

Nike, Reebok are not competition for Woodland: Harkirat Singh

So you thought Woodland has got some tough competition from the MNCs like Nike or Reebok? Harkirat Singh, MD, Woodland India, doesnt think so as he insists, While Nike and Reeboks focus is on sports, Woodland is an outdoor adventure brand. Being sports brands, Nike and Reebok advertise and affiliate themselves with sports like cricket and football. On the contrary, being an outdoor adventure brand, we have tied up with adventure sports professionals. Anita Nayyar, CEO, Havas India was the Chairperson for this Session. Singh was speaking at the Delhi leg of the exchange4media Conclave 2011, held on July 12. The Conclave is presented by Jagran Group. The theme of the Conclave this year is Reshaping Media Priorities for the New Marketing Era.

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Tracing Woodlands journey, Singh said, It all started from a small shoe factory in Quebec (in Canada), where we were making winter boots. The brand later expanded to other parts of Canada, the US and the erstwhile USSR. In the 90s when the Russian market became unstable because of the political situation and Chinese products began inundating the Canadian market, Singh decided it was time to explore new and bigger markets. Thats when the company entered the Indian market. I remember many people advised us against entering India because of the consumers price sensitivity, but we decided to explore this market, he reminisced.

Adventure

to

lure

the

Youth

With adventure at the core of the brands DNA, youth automatically became the core TG for Brand Woodland from the very beginning. When we entered the Indian market, we did a lot of adventure related activities to lure the youth consumers, Singh said. Continuing with this proposition, in present times too Woodland has been tying up with colleges and schools and has created adventure zones that have some adventure sports options. The idea behind such activities is to catch the attention of the core target audience, which is the youth, and establish a stronger connect with them. Singh also pointed out that digital was one of the key mediums for the brand. The brand has a strong and active presence on social media. Apart from that, eRetailing is another focus area for Woodland when it comes to utilising the digital medium. The company started eRetailing three years back. We got a very lukewarm response then, probably because shoes and clothes are products which Indians still want to get a feel of before buying. But slowly, people are moving towards shopping online as it saves them the bother of going to a crowded mall and spend that extra time on shopping. eRetailing will get bigger," said Singh. Singh also emphasised the importance of Tier II and III towns for the brand. He further said that apparels had become a significant revenue source for Woodland and currently, apparels contribute 30 per cent to the total revenues of Woodland. Meanwhile, tapping into the trend of consumers rising affinity for lifestyle and fashion brands, a premium fashion brand Woods has been launched, targeted at the metro consumers. Woods currently has just one store in the country in DLF Emporio Mall in Delhi. Singh said that they were maintaining exclusivity for the Woods brand and building snob value around it to attract the high end consumers. The current product range of shoes and accessories will soon be joined by apparels. Singh also took the audience through the extensive ad campaigns undertaken for Woodland and Woods and how the advertising peg has changed for Woodland over the years from Leather that Weathers to being Pro-Planet and the various initiatives taken to reduce its carbon footprint. Watch this space for more e4m Conclave stories

Nike Vs. Reebok Vs. Adidas

Last Updated: Jan 31, 2011 | By Lyle Stefanavich

Photo Caption Nike, Reebok and Adidas manufacture athletic apparel and shoes. Photo Credit Stockbyte/Stockbyte/Getty Images

The shoe and athletic apparel market is dominated by three major companies. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products.

Pro Level
Nike, Reebok and Adidas offer athletic apparel to professional athletics. All three companies are involved in shoe wars for the services of professional basketball players, which provide marketability and exposure to massive audiences. Basketball shoes comprise a significant percentage of market share, and these companies will spare no expense to sign the latest and greatest basketball star. The companies also supply pro football and baseball players with gear, along with a burgeoning golf division for Nike and Adidas.

Nike

Nike is recognized internationally as a leading manufacturer of innovative footwear and performance enhancing apparel. Phil Knight, Nike's founder and CEO, has been especially supportive of his alma mater, the University of Oregon. The Knights and Nike have initiated several philanthropic initiatives to enhance the services, equipment and apparel provided to Oregon student-athletes. This, in turn, has given Nike even greater visibility and exposure among high level athletes. Oregon's equipment is cutting edge, and its athletic teams constantly employ trend-setting designs and features.

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Adidas has long been considered an international brand but has made significant strides in the U.S. Their golf apparel division has enhanced its offerings, and now produces clothing, shoes and accessories for many touring professionals. This has seen a great trickle-down effect into the amateur game. Adidas has also signed major endorsement contracts with many U.S. colleges, including the University of Michigan and the University of Notre Dame, to play and promote the company's apparel.
o

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Reebok
Reebok has struggled at different times with Nike and Adidas beginning to differentiate themselves, but the company has made a push by focusing on its professional basketball, football and hockey equipment. Reebok hockey has several innovations that bolster its usage rate in the National Hockey League and minor pro leagues, while Reebok football is on a similar upswing. The NBA appeals to most sneaker consumers, and Reebok has made a push in this area as well, with several shoes endorsed by the top level players. Sponsored Links

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News Analysis: Ibuprofen as Preventative

References

The Economic Times: It's Nike vs. Reebok vs. Adidas "USA Today": Adidas-Reebok merger lets Rivas nip at Nike's Heels; Laura Petrecca and Theresa Howard; 2005 "Bloomberg Businessweek": Adidas' World Cup Shutout; 2006