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January 2014 Vol. 19, No.

1 Table of Contents

34 37 39

Architectural Interior Coatings

Above and cover photo courtesy of Kelly-Moore Paints

Additives Update Pigments Report CHINACOAT Review


InternationalCoatings Scene................................ 19
Latin America Arkema Increases Investments in Brazil Europe  European Coatings Market Embraces Sustainability Africa Drive to Lead-Free Africa


Business Corner.................................................... 24
Disruptions Consultants Have Them Too, Part 2

Editors Page........................................................... 6 As We Go to Press.................................................. 8 Index to Companies................................................ 8 Market Watch....................................................... 10 Fresh Paint............................................................ 12 Patents.................................................................. 18 New Products....................................................... 25 Industry News....................................................... 42 Suppliers Corner................................................... 45 People.................................................................. 46 Meetings............................................................... 47 Final Coat.............................................................. 50

Classied Ads....................................................... 48


Advertising Index.................................................. 49

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Editors Page

2014 Off to a Great Start

A Rodman Media Publication 70 Hilltop Road Ramsey, NJ 07446 USA (201) 825-2552 Fax: (201) 825-0553 Web site: EDITOR Kerry Pianoforte VICE PRESIDENT/EDITORIAL DIRECTOR Tom Branna ASSOCIATE EDITOR Bridget Klebaur ART DEPARTMENT Michael Del Purgatorio INTERNATIONALCORRESPONDENTS Sean Milmo (Europe) Charles W. Thurston (Latin America/Americas) CONTRIBUTING EDITORS Phil Phillips EDITORIALADVISORYBOARD Jim Berry (Berry Environmental) Joseph Cristiano (consultant) Thomas Frauman (consultant) Joseph Prane (consultant) Isadore Rubin (consultant) Richard M. Tepper (PPG Industries) Shelby F. Thames (University of So. Mississippi)

t the start of a new year there is always a sense of optimism for the future. The paint and coatings industry has had some rocky years, but things appear to be improving. Throughout 2013 both paint manufacturers and their suppliers were reporting improvements in their business. The general feeling is that this upswing is going to continue into 2014. In the article Interior Architectural Interior Coatings (pg. 28) paint manufacturers I interviewed reported positive growth in 2013 due to an improved housing market and increased consumer confidence. In the Pigments Report (pg. 36) pigment suppliers also expressed optimism. Frank Lavieri of Lansco Colors said, We saw the pigment market grow in 2013 especially in the last third of the year and particularly in industries serving construction and housing. Since 2009 we have seen the consumption of pigment increase steadily and at double-digit rates at times. We expect 2014 to be another strong year. This sentiment was echoed in the Additives Market Report (pg. 33). The outlook for 2014 remains optimistic, with eyes continuing to follow the housing market. Particularly as interest rates begin to rise and employment numbers evolve, said Amber Goodyear of Coatex Inc. This optimism has a concrete basis as financial experts are also reporting that they expect things to improve in 2014. Prudential market experts recently reported that they expect significant growth in the financial markets in 2014 as the U.S. and global economies continue to recover amid central bank actions, low inflation and an improved business climate. They outlined their views at Prudential Financial, Inc.s 2014 Global Economic and Retirement Outlook briefing. In a statement released at the briefing Ed Keon, managing director of Quantitative Management Associates, said the more global markets and economies improve, the more they begin to resemble their pre-2008 levels. He expects significant growth in 2014 driven in part by technological innovations and a possible positive shock in energy production in the U.S. and around the world. He expects the Federal Reserve to remain on the sidelines for the next couple of years, keeping interest rates low, even as it begins to taper its bond-buying program. The new normal is beginning to look like the old normal. Weve seen significant growth in 2013 and were now experiencing a robust economy that we used to think of as normal, Keon said. Although it is much too early to tell for sure, things certainly do seem to be looking up in 2014!

PRESIDENT Rodman J. Zilenziger, Jr. EXECUTIVEVICEPRESIDENT Matthew J. Montgomery GROUPPUBLISHER / ADVERTISINGSALES Dale Pritchett ADVERTISING SALES (U.S.) Kim Clement Rafferty ADVERTISING SALES (Europe) Baudry Boisseau Associates 27 Rue J. Lebeau- B-1000, Brussels, Belgium Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38 ADVERTISING SALES (Hong Kong, Taiwan & China) Ringier Trade Publishing Ltd 401-405 4/F New Victory House 93-103 Wing Lok Street, Sheung Wan, Hong Kong (852) 2369 8788 Fax:(852) 2869 5919 CLASSIFIEDADVERTISING SALES Patty Ivanov 631-642-2048; Fax 631-473-5694 PRODUCTIONMANAGER Patricia Hilla AUDIENCE DEVELOPMENT MANAGER Joe DiMaulo CIRCULATION MANAGER Richard DeVoto ONLINE DIRECTOR Paul Simansky
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January 2014

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As We Go To Press

AkzoNobel Powder Coatings to Relocate Manufacturing Facilities in China

of the Year. Olympic was honored with the award at Lowes annual vendor meeting. The award recognizes an innovative product that helps consumers realize their home improvement goals. Olympic RESCUE IT! provides consumers with a cost-saving option to rescue, instead of replace, severely damaged or weathered decks, patios and driveways. The exterior resurfacing stain, which tints to more than 110 colors, features outstanding elasticity to fill wood and concrete splits and cracks up to a quarterinch deep. The resurfacers flexible, crackbridging ability results in a long-lasting, uniform finish that enhances the appearance of a deck or concrete surface while allowing consumers to save money, time and energy by avoiding costly replacements. Olympic launched the product exclusively at Lowes in March 2013, and consumers immediately responded to the products affordability and ease of use. In fact, the product has earned a perfect five-star rating and a 100 percent recommendation rate from consumers on With the launch of its new resurfacing product, Olympic rescued consumers who were previously stuck with only costly replacement options, said Mike Jones, Lowes chief merchandising officer. By working hand-in-hand, Olympic and Lowes have raised the bar on delivering quality and value, helping make home improvement simpler by solving a complex problem for customers. Olympic Paint was selected from vendors in product categories across the store, and the award is determined based on the following criteria: innovation, productivity and popularity. CW

AkzoNobel Powder Coatings plans to relocate its manufacturing facilities in Ningbo and Suzhou, China to the Chang Zhou National High-Tech District by the end of 2015. The current location of AkzoNobels Ningbo site has been designated as a future residential zone in the Chinese governments 2010 urbanization plan, therefore making it unviable for future operations. Discussion with the local Government resulted in Chang Zhou being identified as a suitable alternative location. At the same time, AkzoNobel will also relocate its Suzhou plant to Chang Zhou. This move will further support the companys integrated business strategy focused on ensuring sustainable growth of its business in China. The relocation of our Ningbo and Suzhou facilities to Chang Zhou presents an opportunity to upgrade our manufacturing capacity and capability in the region, allowing us to provide even better service to our customers said John Wolff, managing director AkzoNobel Powder Coatings. The move will also create opportunities to better leverage synergies amongst AkzoNobel businesses and improve operational performance in line with AkzoNobels global strategy. The current Ningbo and Suzhou plants will continue to operate as normal until the end of 2015 with no disruptions to customer supply. Further details regarding the relocation plans and comprehensive HR plans for Ningbo and Suzhou-based employees will be announced in due course. AkzoNobel currently employs more than 7,700 people in China, with 2012 revenue totaling 1.7 billion, the majority being generated from local demand. Currently AkzoNobel Powder Coatings has six manufacturing facilities in China, serving customers across the region.

Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names. AkzoNobel................................................................................................. 12, 25 APV Engineered Coatings................................................................................ 25 Axalta Coating Systems.............................................................................. 12, 25 Basco Paints..................................................................................................... 22 BASF................................................................................................................ 12 BH Paints......................................................................................................... 25 Chemspec......................................................................................................... 22 Dunn Edwards................................................................................................. 28 H.B. Fuller....................................................................................................... 12 Kelly-Moore............................................................................................... 12, 28 MasterChem.................................................................................................... 25 National Paint.................................................................................................. 12 PPG............................................................................................................ 12, 22 Rhino Linings................................................................................................... 12 Rust-Oleum...................................................................................................... 25 Sansin............................................................................................................... 50 Sherwin-Williams....................................................................................... 25, 28 Sika.................................................................................................................. 12 Tikkurila.......................................................................................................... 25 Valspar....................................................................................................... 12, 28
January 2014

Lowes Names Olympic Paint Innovation Partner of the Year

Lowes recently named Olympic Paint and Stain its 2013 Innovation Partner

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Market Reports

RNCOS Analyzes Demand for Auto and HP Coating in Indian Paint Market
and industrial activities, in order to track the transformations happening in the industry. large amount of organic pigments; in Asia-Pacific, on the other hand, iron oxides are accounting for a comparatively large share of regional consumption. The largest growth potential in Asia-Pacific is expected for carbon black pigments. Paints and varnishes are the by far most important sales market for pigments worldwide. More than 43% of global demand originates in this segment. Processing plastics accounts for 27% of total demand for pigments. This segment will develop at the second highest growth rates in the future, explains Oliver Kutsch, CEO of Ceresana. Only the segment printing inks will grow at higher rates, thanks to an increase of demand for printed packaging. Ceresana expects the least dynamic development for the segment paper, as the completely revised 3rd edition explains.

According to analysis by RNCOS, the industrial paint market in India is being driven by automotive and high performance coatings. The auto industry in India is showing signs of pickup with car sales of 133,486 in August in 2013, up 15.4 percent from a year ago, according to Society of Indian Automobile Manufacturerss (SIAM) data quoted in a recent daily. Moreover, a higher demand from rural India will help also to boost the revenues of automobile industry and hence the industrial coating industry in the short to medium term. According to the latest report by RNCOS Booming Paint Industry in India, both automotive and high performance coating are witnessing huge demand and are witnessing huge growth. Several properties of automotive paints like resistance to high stresses like rain and UV radiation, heat and cold, gravel from the road and the brushes during the car wash, are providing an edge to this type of coating over other industrial paints. In addition, a high performance coating also provides superior performance properties, like corrosion and wear-resistance. Thus, these two categories will continue to drive the industrial paint market in the country. The report Booming Paint Industry in India, has provided an insight on the paint market by dividing the market into decorative and industrial paints, with market forecasts up to FY 2015-16 for various components along with their segments. Further, the components of the decorative market have been divided into various sub-segments. The report has also provided a detailed overview of the raw materials and the trade scenario in the paint market. In addition, macroeconomic indicators and trends affecting the industry have been identified to give a clearer picture of the industry. Profiling of major players in the paint market has also been provided with an emphasis on their product portfolio, key financials

Ceresana Forecasts Pigments Global Revenues to Reach $34.2 Bn in 2020

In its third edition of the latest study, Ceresana forecasts global revenues generated with pigments to increase to $34.2 billion in 2020. Pigments are mainly used in the production of paints and varnishes as well as the coloring of plastics and construction materials. Other applications include the manufacturing of printing inks and paper. The most important indicator for the development of the pigment industry is the construction sector, as total demand for construction material, paints, varnishes, and plastics largely depends on the development of this branch. Asia-Pacific accounts for almost half of global consumption of pigments already and is expected to increase its share of the market even further. This region will continue to be the growth motor of the pigments industry, as China and India in particular are substantially increasing demand for pigments. Eastern Europe, the Middle East and South America will see demand rise by more than 3 percent p.a. each as well and thus contribute to the positive development of the pigment industry. The rather saturated markets in Western Europe and North America will slowly return onto a growth path after they suffered losses in the past couple of years. The presence of pigment-processing industries is subjected to regional differences; the demand for individual types of pigments depends on the requirements of the industry in question. Hence, demand for specific types of pigments may vary widely among the regions. Titanium dioxide is dominating the pigment market, given its widespread use in paints, varnishes, and the processing of plastics. North America consumes a disproportionately

Global Renewable Chemicals Market to Grow at CAGR of 7.32 Percent from 2012-16, Predicts TechNavio
TechNavios analysts forecast the Global Renewable Chemicals market to grow at a CAGR of 7.32 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for eco-friendly chemicals and materials. The global renewable chemicals market has also been witnessing the adoption of eco-friendly bio-based chemicals and materials by major companies around the world in order to reduce greenhouse gas emissions. However, the possibility that production of renewable chemicals could trigger a global food crisis could pose a challenge to the growth of this market. TechNavios report, the Global Renewable Chemicals Market 20122016, has been prepared based on market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Renewable Chemicals
January 2014

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market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Lower Feedstock Prices Can Reduce Cellulosic Sugar Prices as Low as USD 0.26/ kg: Lux Research
Lower feedstock prices can drive down prices of fermentable cellulosic sugar to USD 0.26/kg, down from USD 0.32/kg to USD 0.36/kg, competitive with sugars from corn or sugarcane, according to Lux Research. This advance would allow biobased chemicals and biofuels to be made from more plentiful non-food sources, helping them better compete with petroleum-based chemicals and fuels. Improved enzyme technology will also be critical to making bio-based fuels and chemicals from cellulose competitive with those from corn and sugarcane, Lux Research says. Feedstock is the single largest driver of overall fuel production economics.

While agricultural waste is a common target feedstock, municipal and industrial waste can be near zero cost, or even negative cost, said Andrew Soare, Lux Research Senior Analyst and the lead author of the report titled, Cellulosic Chemicals and Fuels Race to Compete with First-Gen Sugar Economics. While enzymes are a big cost driver for cellulosic sugar, methods such as supercritical fluid processes that dont use enzymes at all can offer cheaper options, he added.

Thermochemical Pretreatment Options Offer Cellulosic Sugars for USD 0.25 per kg Operating Cost
Lux Research analysts built a cost model for a 700,000-ton-per-year plant to study the five main routes from lignocellulosic biomass to sugars. Among their findings: Cellulosic sugar costs vary. The minimum selling price for cellulosic sugars depends on the processes used. Dilute acid yields USD 0.34/kg, high-opex steam

explosion costs USD 0.35 per kg, ammonia fiber expansion costs USD 0.36/kg, and supercritical water can yield the cheapest price of USD 0.32/kg. Feedstock has a 21 percent impact on cellulosic sugar prices. A sensitivity analysis of cellulosic sugar prices found that flexing feedstock up to USD 100 per metric ton and down to USD 45 per metric ton (from a baseline of USD 70 per metric ton) had the largest impact on sugar prices, changing it by over 21 percent. Eschewing enzymes yields cheapest prices. Enzymes are the most expensive variable in prices of cellulosic sugar, and supercritical fluid and concentrated acid processes dont require enzymes at all, potentially offering the cheapest options though technology risk remains. The report, titled Cellulosic Chemicals and Fuels Race to Compete with First-Gen Sugar Economics, is part of the Lux Research Alternative Fuels Intelligence and the Bio-based Materials and Chemicals Intelligence services. CW

January 2014

Coatings World | 11

Market Reports

Fresh Paint

AkzoNobel Conrms Sale of German Paint Stores

tile adhesives and renders for interior and exterior finishing in the refurbishment and flooring target markets. Choong Fee Chong will stay with the company to support the development of the cementitious powder business both locally and regionally. Sika is acquiring two established factories in Singapore and in Malaysia, which will reinforce the regional supply chain. The acquisition will enable Sika to take a big step forward in the Singapore construction market, significantly increasing sales volume and gaining a local manufacturing base. With the new site in Malaysia, Sika will strengthen its presence in the southern part of the country. In addition to further strengthening Sikas market position in Malaysia and Singapore, the acquisition will also provide a base for expansion into the cementitious powder products market in the Asia/Pacific region. The staff of PPG ASC-Japan, which is located at 1123-1, Komochimatsu, Kurozasa, in Miyoshi Kurozasa Industrial Park, provides regional support to originalequipment and maintenance customers in commercial, business and military aviation as well as military land-based transportation. The ASC is one of 16 PPG operates around the world to provide local sales, customer service and technical support for aerospace OEM customers, airlines and aftermarket customers for PPG Aerospace sealants, coatings and transparencies.

Following an announcement in June of this year, AkzoNobel has agreed to the sale of 67 of its 72 German decorative paints stores to five independent wholesale distributors. Financial details were not disclosed. As a result of the transactions, all related assets and staff will transfer to the new owners, with completion expected by the end of Q1 2014. Of the remaining five stores, three will be closed, while the sale of the other two is expected to be finalized by the end of the month. AkzoNobel will also form strategic partnerships with the five distributors, with contracts in place for the company to continue supplying paint. The new owners will be Schlau Hammer, MEG Rhein Ruhr, MEG Paderborn, MEG West and Weigel. The divestment of the 67 stores is part of AkzoNobels global drive for operational excellence. In Germany, it is central to plans to make the country more profitable and effective by fully focusing on customer needs and developing and marketing key brands, the company stated.

Keep America Beautiful Launches Community Paint Donation Program through Support from Dow
National nonprofit Keep America Beautiful (KAB) and Dow have launched the KAB Community Paint Donation Program, which will award donated paint to communities throughout the country. Dow completed its sixth year as a national sponsor of Keep America Beautifuls Great American Cleanup (GAC) in 2013 with employees volunteering at more than 50 events in communities with Dow business locations throughout the U.S. These merit-based grants have been developed to support KAB affiliates efforts to build and sustain vibrant communities at a local level. Grant awards will be used to purchase paint that features innovative raw materials provided by Dow Coating Materials. Dow is continuing to demonstrate its commitment to making a difference in communities where it has a presence by donating materials for approximately 2,500 formulated gallons of 100 percent acrylic interior paint for community improvement projects that KAB affiliates and GAC participating organizations initiate in Dow communities. Thriving communities are rooted in individual responsibility and action as well as public-private partnerships, said Becky Lyons, COO of Keep America
January 2014

PPG Aerospace Expands Operations in Japan

PPG Industries has expanded its aerospace business operations in Japan with the relocation of its application support center to a site in Miyoshi that supports increased production capacity, adds warehouse space and affords new service capabilities. The new site in Miyoshi Kurozasa Industrial Park includes a 1,994 squaremeter manufacturing facility and office as well as an 890 square-meter stand-alone on-site warehouse. The larger site, near Nagoya, enables PPG Aerospace to expand its capabilities in the region as Japans role as a major aerospace center continues to grow, according to Paul Bowman, PPG Aerospace general manager for Asia Pacific. PPG established operations at its former application support center in Handa City in 2005 after serving the Japanese aerospace market from a facility in Tokyo for sealants and coatings distribution.

Sika to Acquire Cementitious Powder Products Manufacturer

Sika has agreed to acquire LCS Optiroc Pte Ltd. in Singapore and LCS Optiroc SDN. BHD in Malaysia, a leading manufacturer of cementitious powder products. The business generated annual sales of CHF 24 million in the last financial year. With the acquisitions of AkzoNobels Building Adhesives and Everbuild Building Products this year as well as Technokolla in 2011, this take-over strengthens Sikas offerings in powder products and in the interior finishing sector. Founded by Kim Hong Lim and Choong Fee Chong, LCS Optiroc has achieved a leading position in the Singapore cementitious powder products market, according to the firm. The company has a strong product offering which includes grouts, mortars, floor screeds,

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Fresh Paint

Beautiful. Thanks to Dow, the Community Paint Donation Program will help our network of affiliates and partnering organizations generate more positive impact in their communities. Dow is proud to be a long-time supporter of KAB and we hope this effort will be a further catalyst toward building and maintaining thriving communities, said Howard Ungerleider, executive vice president, Dow Advanced Materials. Were especially pleased that we can tie this important philanthropic work to our Dow Coating Materials businesses this is the embodiment of corporate citizenship at its best.

BASF Earns Top Score in Corporate Equality Index

BASF has received a 100 percent rating on the 2014 Corporate Equality Index (CEI), a national benchmarking survey on corporate policies and practices related to Lesbian, Gay, Bisexual and Transgender workplace equality. BASF joins 303 major businesses earning Best Places to Work for LGBT Equality status from the Human Rights Campaign Foundation. At BASF, we appreciate the importance of recruiting, developing and retaining top talent from all backgrounds, and providing them with a positive work environment that encourages people to perform at their best, said Nevin McDougall, senior vice president, BASF Corporation, and the executive sponsor of ALLchemie, the companys Employee Resource Group supporting LGBT employees and their allies. Supportive employment practices and benefits, as well as the inclusive efforts of its employee resource groups, contributed to BASF earning this recognition from the Human Rights Campaign.

hygiene market. The award recognizes the development and successful commercialization of two of its next generation, high cohesion olefin based, hot melt adhesive products, Full-Care 5300 and FullCare 5650. In its analysis, Frost & Sullivan noted the effective use of H.B. Fullers third generation, high cohesive, polyolefin technology to create game-changing adhesive products. These technologies work across diaper construction applications and support the latest trends in diaper design (or functionality), such as ultra-thin and modified shapes. Their research also highlighted H.B. Fullers commitment to enhanced supply security for adhesives and its development of adhesive technologies that enable customers to do more with less, very much in line with H.B. Fullers and their customers sustainability initiatives.

innovative thinking and exploration to find solutions to critical global issues.

Kelly-Moore Paints Offers Colors Inspired by Downton Abbey

The PBS television series Downton Abbey has captivated audiences with its drama and sophistication. According to paint maker, Kelly-Moore among the other fascinating features is the shows home dcor and style. As many anticipate the premier of Season 4 (January 5, 2014), Mary Lawlor, manager of color marketing at Kelly-Moore Paints, has put together a series of colors inspired by Downton Abbey that consists of refreshing pastels and creams. The style and dcor of the most loved show Downton Abbey are the influencers of the following colors to inspire that look in todays home, Lawlor said. Rich deep reds, wood toned browns, refreshing pastels and creams grounded by utilitarian grays, each inspired by the amazing settings portrayed on the show.

PPG Donates $5,000 to Future of Flight Foundation

The PPG Industries Foundation announced a $5,000 donation to the Future of Flight Foundation (FoFF) to support a program that exposes local students to various STEM (science, technology, engineering and math) careers and challenges them to master cuttingedge solutions for various scientific concepts. The grant was made on behalf of the PPG Industries Seattle Application Support Center (ASC), part of the companys aerospace business. We are truly grateful for PPGs continued support in providing our local students with the opportunity to take part in STEM-focused programs, said Barry Smith, executive director of the FoFF. This funding will give more students experiences that directly push them to collaborate as a team, work through the scientific process and ultimately become our future innovators. The FoFF will host a different class of students each day to experience a condensed version of its Flights of Innovation program. The program uses scenariobased learning that encourages students to become innovators. It is part of the FoFFs initiative to provide commercial aviation-related programs that inspire

PPG Receives Ford Approval for Clearcoats

PPG has received approval from Ford Motor Company for use of its advanced clearcoat products for warranty repairs on all Ford vehicles. The approval was announced jointly by Kevin Loop, PPG OEM business development manager and Gerry Bonanni, Ford senior engineer, paint and body repair. PPG clearcoats approved by Ford include Deltron DC2000 Ultra Velocity Clearcoat, Nexa Autocolor P190-6800 HS Express Clearcoat and Envirobase High Performance EC800 Ultra Fast 2.1 Clearcoat. These products have all met the demanding quality and performance standards we have in place, said Bonanni. Before we give an okay to any product, we subject it to extensive testing to be certain it performs not just in controlled laboratory environments but also in the real world. These three PPG clearcoats have met the criteria, and we are satisfied they will provide the excellent finish Ford vehicles require and dealers and customers expect. P190-6800 HS Express Clearcoat is a 2.1 VOC air-dry compliant clearcoat
January 2014

H.B. Fuller Receives New Product Innovation Leadership Award from Frost and Sullivan
H.B. Fuller has been recognized with a New Product Innovation Leadership Award from Frost & Sullivan for its hot melt adhesive product innovation and technical leadership in the nonwoven

14 | Coatings World

designed for use with the PPG Aquabase Plus waterborne refinish system. EC800 Ultra Fast 2.1 Clearcoat is part of the PPG Envirobase High Performance waterborne system and is also a 2.1 VOC air-dry clearcoat. Delton DC2000 Ultra Velocity Clearcoat is a versatile clearcoat suitable for use with the Deltron DBC, Global Refinish System and Envirobase High Performance basecoats. All three clearcoats dry quickly, do not require flash time between coats or baking in a paint booth and can be polished within approximately 30 minutes, delivering outstanding gloss, appearance and durability, according to the company. With their reduced cycle times, the clearcoats can improve productivity, increase efficiency and cut energy costs with no sacrifice in final finish quality.

Rhino Linings Acquires Advanced Coating Solutions

Rhino Linings Corporation, a leader in protective coatings and linings

industry, has acquired Advanced Coating Solutions, a San Diego-based developer and manufacturer of waterborne, compliant coatings including epoxies, urethanes, stains, sealers and topcoats. Prior to the acquisition, Advanced Coating Solutions was a supplier to Rhino Linings Corporation. The acquisition brings Advanced Coating Solutions products and personnel in-house, and gives them the resources necessary to focus on new product development based on technologies pioneered by the company. Rhino Linings will continue producing Advanced Coating Solutions current commercial products, which include water-based polyurethanes, acrylic coatings and water-based acrylic emulsion coatings. As a result of Rhino Linings streamlined manufacturing process, scale of production, warehouse and logistics network, these products will be more price competitive in the market. Employees will be relocated to the Rhino Linings San Diego headquarters,

and production will be based in that facility. Additional terms of the acquisition were not released.

BASF Supplies Paints for Production of MercedesBenz Sprinter in Russia

Mercedes-Benz Vans and BASF have joined forces in the growth market of Russia. BASF is supplying all of the paints for the recently launched production of the Sprinter Classic van. MercedesBenz Vans manufactures the Sprinter Classic for the Russian market in cooperation with its Russian partner GAZ at the Gorky automotive plant in Nizhny Novgorod. For the finish, the manufacturers are using 100 percent BASF products, both for the e-coat and for primers, topcoats and clearcoats. We are very pleased that Daimler AG has chosen us. The supply contract is an additional milestone in the partnership, which has connected our two companies in both the passenger car and

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Coatings World | 15

Fresh Paint

Fresh Paint

commercial vehicle segments for many years and demonstrates the trust Daimler places in our products and services, said Carsten Vietze, coatings account manager for Daimler Van and Truck & Bus Europe at BASF. With the supply contract, we are strengthening the market position of the entire BASF Group in the growing Russian market. The paint system for the Sprinter Classic stands out for its high level of robustness, a property that is especially important for commercial vehicles such as the Mercedes-Benz van. For the new paintline, in addition to the e-coat, primer and clearcoat, BASF suppliers three metallic and three solid colors. BASF is a long-standing partner of Daimler for passenger cars and commercial vehicles in all regions. In addition to the complete product portfolio, ranging from e-coat to clearcoat, the company offers a wide range of services. In 2012, the partnership with BASF in the truck and bus segment was recognized with the Daimler Supplier Award. The Sprinter Classic is the first vehicle produced in cooperation between Mercedes-Benz Vans and GAZ. According to the firm, the Sprinter is one of the most successful van models in the world. In 1995, it replaced the Mercedes-Benz T1 and since then has been on roads worldwide.

Bringing our decorative paints and performance coatings expertise under one roof in Oman will provide a strong platform to support our customers in this increasingly important market.

PPG Donates $10,000 to Science Buddies

The PPG Industries Foundation has donated $10,000 to Science Buddies, a nonprofit organization that provides millions of students, parents and teachers with highly personalized online resources to help build literacy in science and technology. The donation from PPG has enabled Science Buddies to expand our project base with engaging experiments for K-12 students to learn more about the science behind color and surfaces, said Jayme Burke, vice president, Science Buddies. We appreciate the ongoing assistance from PPG as we continue to provide core program support to a wide variety of students and help develop them into tomorrows engineers, scientists and other technical professionals. In collaboration with PPG Industries, Science Buddies developed project ideas that investigate color and surfaces through chemistry, human behavior, mechanical engineering, photography, physics and sociology. The Science Buddies website provides step-by-step instructions for experiments that can be conducted at home, in the classroom or at science fairs. Science Buddies also worked with PPG to develop project ideas for 118,000 students and teachers in Allegheny County, Pennsylvania; Cuyahoga County, Ohio; Guilford County, North Carolina and Harris County, Texas.

automotive markets: North America, Europe, Asia Pacific and South America. The annual tradition of reporting trends in vehicle color popularity began in 1953, with only a North American focus. Over time, the report has been expanded to include all major regions and vehicle segments. For the first time, the top five most popular colors by model year, dating back more than 60 years, have been compiled into a historical mosaic of color. Our customers have counted on our legacy to deliver exciting color, as well as solutions to meet the challenges of a changing world, said David Fischer, vice president, OEM Global Market Strategy and Growth, Axalta. As manufacturing and coatings processes have evolved, the industrys commitment to sustainability has increased and customer expectations for improved performance have continued. Axalta has been a preferred partner to deliver the necessary technology to meet both of these demands.

Valspar to Supply Waterborne Coating System for Maersk Container Industry

The Valspar Corporation and Maersk Container Industry have entered into a long-term supply agreement. Valspar will provide Valspar Aquaguard waterborne coating for shipping containers manufactured in Maersk Container Industrys operations in Dongguan, China. With this agreement, manufacturing of a significant share of dry goods containers will convert from solventborne coatings to Valspar Aquaguard waterborne coating. Maersk Container Industry (MCI) is a business unit in the Maersk Group, which comprises the worlds largest shipping container company. MCI plans to begin production with Valspar Aquaguard sometime in 2014 and aims towards one day going 100 percent waterborne.

AkzoNobel Agrees to JV Deal in Oman to Boost Middle East Presence

AkzoNobel has expanded its presence in the Middle East after acquiring a 50 percent stake and management control of Sadolin Paints Oman SAOC, which employs approximately 150 people. The company has signed a joint venture agreement with Omar Zawawi Establishment LLC (promoter and shareholder of Sadolin Paints) which involves the manufacture and sale of decorative paints and performance coatings in Oman. Financial details were not disclosed. This agreement forms part of AkzoNobels growths plans for the Middle East, said Conrad Keijzer, the companys executive committee member responsible for Performance Coatings.

Axalta Coating Systems Highlights Six Decades of Automotive Color

The most popular colors in automotive history are celebrated in Axalta Coating Systems, LLCs color history report titled, Six Decades of Automotive Color. Axalta, a leader in providing color trending information for the automotive community, has gathered more than six decades of information showcasing the most popular colors by year in four major

National Paint Industries Purchases Petri Paint

National Paint Industries has purchased the assets of the Petri Paint Company of Newark, New Jersey. Petri, established in 1963 is a manufacturer of clear finishes for the hardwood flooring industry.
January 2014

16 | Coatings World

National will continue to manufacture all Petri products including the full line of water-based, oil modified, and moisture curing polyurethanes as well as the full line of quick drying sealers at its facility in North Brunswick, New Jersey. We are excited to have a company of Petris reputation for premium products join our growing family of coatings. Petri is an approved vendor with Sherwin Williams and the products are available from over 3500+ store locations across the USA, said Mike Schnurr, president of National. National Paint Industries, established in 1959 manufactures a broad line of specialty coatings for the pleasure and commercial marine, hardwood flooring, swimming pool, and industrial maintenance markets.

businesses and keep pace with an everchanging market. There has been a tremendous amount of effort since February 2013 across Axaltas entire global business to get us to operate as an independent paint company, added Davis. Only three months after becoming an independent company we announced a $50 million investment

to expand our production in China. Today we continue to work to be agile and flexible. And with our investment into our new UK offices and training academy, we look forward to accelerating our growth as we continue to provide quality and innovative technologies and solutions to our customers. CW

Axalta Coating Systems Invests in New UK Ofces

Axalta Coating Systems has made a major investment in new headquarters for the companys UK operations. The new facility includes an Academy for body shop customers and will consolidate all of Axaltas liquid coating businesses offices in the country. The added capabilities of the new location are designed to meet the needs of the companys expanding portfolio of customers across liquid coating business segments throughout the UK. The new 2,106 square-meter facility at Welwyn Garden City, Hertfordshire, opened on December 16, 2013. The Axalta Coating Systems Academy will open in February 2014. Axaltas three global refinish brands, Cromax, Spies Hecker and Standox, each will have its own dedicated training room, mixing area and spray booth. Refinish body shop customers will hone their technical skills at the Academy using Axalta products and be able to make use of a large, communal 140 square-meter break-out area. This is an exciting time for our company and our customers in the UK, explained Mike Davis, managing director Axalta Coating Systems UK. This investment demonstrates our commitment to put our customers first. The Academy will enable refinish craftsmen to learn and to apply best practices to build their
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Coatings World | 17

Fresh Paint


BASF Patents Aqueous Dispersions of Water-Soluble Anionic Polymers

Multi-Layer Anti-Reecting Coating
U.S. 8,541,062 B2 Guardian Industries Corp. has been awarded a patent for a method of making a multilayer anti-reflective coating comprised of preparing at least two un-solgel precursor compositions, wherein each of the at least two un-solgel precursor compositions are comprised of at least one inorganic oxide precursor and at least one UV curable monomer; depositing a first coating layer of one of said un-solgel precursor compositions on a substrate; curing the first coating layer by exposing the first coating layer to electromagnetic radiation; depositing at least one additional coating layer of one of the un-solgel precursor compositions on the first cured coating layer; curing the at least one additional coating layer by exposing the at least one additional coating layer to electromagnetic radiation; and heating the cured coating layers to remove substantially all organic content and form a multi-layer anti-reflective coating. temperature, the selectively reflective layer reflects a first fraction of incident light; and when at temperatures below the cloud transition temperature, the selectively reflective layer reflects a second fraction of the incident light, the first fraction of the incident light being greater than the second fraction of the incident light.

U.S. 8,540,974 B2 BASF has been granted a patent for an aqueous dispersion comprised of water-soluble and/or water-swellable anionic polymers of ethylenically unsaturated, anionic monomers; an aqueous medium; and a stabilizer comprised of (a) at least one water-soluble polymer selected from the groups consisting of graft polymers of vinyl acetate and/or vinyl propionate on (i) polyethylene glycols or (ii) polyethylene glycols or polypropylene glycols blocked at one or both terminal groups with alkyl, carboxyl or amino groups, polyalkylene glycols, polyalkylene glycols blocked at one or both terminal groups with alkyl, carboxyl or amino groups and (b) at least one water-soluble copolymer comprised of (b1) nonionic monoethylenically unsaturated monomers, (b2) cationic monoethylenically unsaturated monomers and optionally (b3) anionic monoethylenically unsaturated monomers, the fraction of the interpolymerized cationic monomers being greater than that of the anionic monomers.

Toagosei Patents Adhesive

U.S. 8,541,495 B2 Toagosei Co. has been granted a patent for an adhesive comprised of (a) a 2-cyanoacrylate; and (b) from 1 to 400 parts by weight, based on 100 parts by weight of the 2-cyanoacrylate, of a cyanoacrylate comprised of two or more 2-cyanoacryloyl groups, wherein the cyanoacrylate (b) is an ester obtained by reacting 2-cyanoacrylic acid with a polyoxyallsylene polyol, a polyester polyol, a polycarbonate polyol, a polybutadiene polyol, a hydrogenated polybutadiene polyol, a polyisoprene polyol, or a hydrogenated polyisoprene polyol, and wherein the number average molecular weight of the cyanoacrylate (b) is in the range from 1,000 to 50,000.

Polyurethane Coatings with Improved Adhesion

U.S. 8,541,059 B2 PRC-DeSoto International has obtained a patent for a polyurethane coating composition comprised of (a) an isocyanate component comprised of 70 to 99 weight percent of an aliphatic isocyanate, wherein the aliphatic isocyanate is comprised of polymeric hexamethylene diisocyanate; and 1 to 30 weight percent of of an aromatic isocyanate, wherein the aromatic isocyanate is comprised of polymeric methylene diphenyl diisocyanate; wherein weight percent is based on the total solids weight of the isocyanate component; and b) a polyol component comprised of 40 weight percent to 80 weight percent of a hard acrylic polyol; 10 weight percent to 40 weight percent of a soft acrylic polyol; and 5 weight percent to 30 weight percent of a polyester polyol; wherein weight percent is based on the total solids weight of the polyol component; and wherein the coating composition cures at room temperature.

Temperature Controlled Variable Reectivity Coatings

U.S. 8,541,094 B2 Empire Technology Development has received a patent for a coated substrate comprised of a substrate and a coating on the substrate, the coating is configured to change between a relatively higher reflectivity state and a relatively lower reflectivity state depending at least partially upon a temperature of at least a portion of the coating, the coating is comprised of a selectively reflective layer comprised of a plurality of microcapsules, the plurality of microcapsules comprised of an ionic liquid and a surfactant within a shell, the plurality of microcapsules having a relatively higher reflectively when at temperatures above a cloud transition temperature and a relatively lower reflectivity when at temperatures below the cloud transition temperature; wherein, when at temperatures above the cloud transition

Nitto Denko Patents Pressure-Sensitive Adhesive

U.S. 8,541,501 B2 Nitto Denko Corporation has been granted a patent for a water-dispersed pressuresensitive adhesive composition comprised of a (meth)acrylic polymer, a latex containing a rubber component, and a tackifier: the (meth)acrylic polymer is obtained by polymerizing a monomer composition comprised of as a primary component an alkyl (meth) acrylate having an alkyl group with 1 to 18 carbon atoms; the rubber component is immiscible with the (meth)acrylic polymer and has a loss tangent peak temperature of 5 C or below when determined by a dynamic viscoelastic measurement in which shear strain is applied at a frequency of 1 Hz; and the tackifier is miscible with the rubber component, but immiscible with the (meth) acrylic polymer. CW
January 2014

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Latin America International Coatings Scene

Arkema Increases Investments in Brazil

by Charles W. Thurston Latin America Correspondent

rkema is augmenting its Brazilian investment this year in production technology at its recently acquired plant in Araariguama, in Sao Paulo state, with plans to offer more of the companies global portfolio to customers in Brazil from local production. The company has already completed quality control upgrades at the plant, acquired in mid-2012, and is in the middle of installing a new technical service laboratory, said Eric Kaiser, Arkema Coatings Resins business director for the Americas, based in Cary, North Carolina. The new investments will help the company offer more domestically-produced rheology additives and waterborne emulsions, which are substantially taxed as imports in Brazil. While Arkema declines to cite the dollar value of its existing or planned investments in Brazil, the acquisition was expected to contribute some $20 million per year to subsidiary Coatex. South American sales in 2013 were three to four percent of our total global sales, and I do see that number growing, said Kaiser. The company books Central American and Caribbean sales within its North America numbers. At the same time that Arkemas new facility has established local production in Brazil for both Coatex and Arkema Coating Resins, the companys coatings resins business also is expanding into other new markets in Latin America. In late November, Arkema forged a strategic alliance with Miami-based Andes Chemicals for the distribution of Arkema products in the Andean region, as well as in Central America and the Caribbean. We see that certain countries in the Andean region, like Peru, have an attractive growth rate, and the region as a whole has a good growth rate, so an important first step for us was to establish a strong partnership

with someone who can take our product to market there, said Kaiser. In 2013, Perus gross domestic product expansion was the third fastest in Latin America, at 5.2 percent, following neighboring Andean nation Bolivia at 6.4 percent, and Paraguay at a stunning 13 percent. The Latin American regional growth rate last year was 2.6 percent, according to the United Nations Economic Commission for Latin America and the Caribbean (ECLAC). The Andean region could be a hot market over the next few years, and Peru will lead growth for the region, said Mauro Trevisani, the chief operating officer for Andes Chemical, based in Miami. That is why last year we opened a subsidiary including a warehouse in Lima; a lot is going on there in terms of infrastructure, he noted. Arkema expects to serve the Andean countries from its U.S. grid of

manufacturing primarily, since crosscontinental logistics west from Brazil are difficult given the Amazon and the Andes mountains. Having both east coast and west coast operations in the United States gives us the option of serving South America either from the United States or from Brazil. Arkema coatings resins supplied to clients in Brazil now are largely those being produced within the country. Arkemas PVDF, a paint additive with broad functionality enhancement and increasing demand, is marketed under the Kynar brand, and is among the companys higher performance products gaining market share in Latin America. Among polyacrylate dispersing agents, Coatex markets the Ecodis and Coadis brands; among acrylic water-based paint thickeners, it markets the Rheotech, Thixol and Viscoatex brands. Coapur is the companys polyurethanebased thickener brand. CW
Coatings World | 19

January 2014

International Coatings Scene Europe

European Coatings Market Embraces Sustainability

European standards bodies are currently drawing up standards for biomaterials, which should help establish the biological genuiness of chemicals like biosolvents, biosurfactants and biopolymers.
by Sean Milmo European Correspondent However, with more complex issues like biodegradation and bioaccumulation, which are covered by environmental and safety legislation, European regulators could take several years to draw up specific rules for coatings raw materials such as pigments. Meanwhile, a growing proportion of companies, many of them buyers of coatings, are utilizing office IT systems to ensure that personnel meet corporate sustainability criteria, including regulatory compliance, when purchasing products. Use of these software tools reflects the rising proportion of companies in Europe that are now wanting to switch as much as possible to green products. In a recent global study of 500 industry executives, McKinsey & Company, a management consultancy, found that greenness is considered to be one of three very important factors along with consistency/quality
January 2014

he use of biomaterials and more benign chemicals in coatings in Europe is accelerating as whole supply chains give greater priority to sustainablity, particularly as a means of protecting the environment. At the same time, however, producers of coatings and their raw materials are having to deal with uncertainties about exactly what materials can be categorized as being environmentally acceptable. Sustainability is not always something that can be easily proved. European standards bodies are currently drawing up standards for biomaterials, which should help establish the biological genuineness of chemicals like biosolvents, biosurfactants and biopolymers.

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Europe International Coatings Scene

and superior service. Executives rate greenness as a key differentiating factor for their company from competitors, Jens-Christian Blad, a McKinsey consultant, told the Ecochem sustainable chemistry conference, in Basle, Switzerland, in November. Among the different aspects of greenness, executives of companies in Europe attached more importance to biodegradability and biobased materials than their U.S. counterparts who put more value on recyclability and non-toxicity. The executives in Europe also had the highest proportion of customers requiring or consistently purchasing green products38 percent against 28 percent in Asia and 13 percent in the U.S. AkzoNobel, approximately two thirds of whose annual sales are in coatings with the remainder in speciality chemicals, has a target of 20 percent of its revenue by 2020 coming from products which provide a sustainability benefit to its customers. Already 9 percent of its raw materials expenditure is on biobased chemicals, which the company claims is much higher than the average among its industry peers. We would like to take that further, but we cant affect our competiveness with our customer base, Peter Nieuwenhuizen, AkzoNobels director for future-proof supply chains, told the Basle conference. Nevertheless the company is aiming to increase the share of biobased chemicals in its raw materials spend from 9 percent to 12 percent by 2020. AkzoNobel is currently concentrating on boosting the application of selected biobased raw materials such as epichlorohydrin, acrylic acid, acetone and n-butanol. We can start to see a path to the greening of significant parts of our supply chain, Nieuwenhuizen said. Currently certain driverslike rapidly growing supplies of cost competitive biobased materials, increased demand and an emphasis on decreasing carbon footprintsfavored the rise in sales of biobased raw materials, according to Nieuwenhuizen. In addition they have advantages for AkzoNobel, such as providing alternative sources of supply and, in terms of sustainability, strengthening its position as a leading global coatings company. However, particularly in Europe, coatings companies and their raw material suppliers will need the support of official standards to help bolster sales of products which are biobased and/or meet sustainability criteria. The European Committee for Standardisation (CEN), a European Union-backed body, has stated that standards for biobased products are essential elements in aggregating demand for them. The European Commission, the European Unions executive, has mandated CEN to draw up standards on a range of biobased chemicals, most of which can be used in coatings. The task is being carried out by a technical committee which is liasing closely with the main European trade association for coatings and printing inks (CEPE), as well as organizations representing producers of fats and oils, starches, solvents and bioplastics and conventional plastics. Fredric Petit, chairman of the committee who is also sustainability director at DSM, a supplier of both biobased and conventional raw materials for coatings such as resins, warned the Ecochem meeting that standardization could be complex. The process of creating a European standard from the start of work on a draft through to the approval of a definitive text could take at least three years, he said. Only then would a standard be ready to be implemented nationally across 33 countries, 28 of them EU members with the remainder non-EU countries like Norway, Iceland and Turkey. Besides the absence of standards, another hurdle to the marketing in Europe of biobased and sustainability products is the necessity for chemicals sold in Europe to be registered, with safety profiles, under REACH, the EUs chemicals safety legislation. Some chemical companies have been deterred from launching new biobased products in Europe because of the high cost of gathering test data for REACH. REACH is also posing difficulties for coatings raw materials suppliers, particularly pigment makers, who want to establish the sustainability of their products. The European Chemicals Agency (ECHA), Helsinki, Finland, which is responsible for administering REACH, has still not come up with firm criteria for deciding whether the levels of persistency, bioaccumulation and biodegradation of pigments and other chemicals with similar properties are hazardous to the environment. The agency is sceptical about the accuracy of some testing systems for biodegradability and persistency which have been authorized by the Paris-based Organisation for Economic Co-operation and Development (OECD), whose approved tests are accepted by regulators across the world. An expert group has been set up by ECHA to help with the assessment of and validation of testing methods for chemicals suspected of being persistent, bioaccumulative and toxic (PBT) or very persistent and very bioaccumulative (vPvB). So far the PBT Expert Group has over two years investigated around 150 substances, including coatings pigments and biological products. It has fully assessed 11 with only one assessed as being PBT or vPvB. With most of the rest it had stated it needs more information or test data. At a recent conference on chemicals persistency in Paris, Johanna PeltolaThies, an ECHA official, admitted that a long list of scientific issues needed to be clarified by the expert group. The European Commission to which ECHA is accountable, pledged last year (2013) all prioritized PBTs or vPvBs would be assessed by 2020. But it conceded that some other potentially persistent or bioaccumulative substances could still be awaiting full evaluation after that date. Establishing the sustainability of some coatings and their raw materials, even biobased ones, in Europe could turn out to be a lengthy procedure. CW
Coatings World | 21

January 2014

International Coatings Scene Africa

Drive to Lead-Free Africa

by Shem Oirere Africa Correspondent to follow suit because it is possible for paint manufacturers to find alternative raw materials to do the same job. Some of South Africas paint manufacturers, too, are determined to achieve lead-free products as part of their social responsibility and response to global pressure to eliminate the toxic substance, which according to WHO contributes to an estimated 600,000 new cases of intellectual disabilities because of childhood exposure. South African Paint Manufacturing Association (Sapma) is seeking tougher sentences on paint makers unwilling to reduce the level of lead in their paint brands and called for enforceable legislation to ensure the lead levels in all paint brands is reduced from 600 ppm (parts per million) to 90 ppm in line with the Global Alliance for the Elimination of Lead in Paint (GAELIP). This can only happen if the government stopped merely threatening to take action against the culprits but actually makes an example of them and prosecute them, said Deryck Spence, Sapmas executive director. Speaking in November during a workshop organized by the Department of Labour, Spence was quoted by local media saying: Sapma has done everything in its power to warn lead-using producers whether Sapma members or not but we now require the strong arm of the government to name and shame manufacturers who still ignore anti-lead legislation. Sapma members would welcome such prosecutions because it would be in accordance with our ethical views and strategies since the major brands, having already eliminated lead in the decorative market, are diligently working towards the total elimination of lead in the manufacture of paint, including industrial products like road-marking paints. He said Sapma members have committed to produce only lead-free paint

he drive by paint manufacturers, government and non-governmental agencies to eliminate the making of paints with lead and chrome in Africa gained momentum in 2013 despite few setbacks such as lack of relevant legislation to enforce the initiative and reluctance by some suppliers to remove the offending products from their shelves for fear of losses. Although it is discretionary in almost all African countries for paint makers to remove lead from paint, some manufacturers have taken the lead in ensuring the World Health Organization (WHO) and United Nations Environmental Programme (UNEP) target of a world free of lead paint and chrome by 2020 is achieved. We are pleased to be years ahead of the global deadline of producing lead-free paints, said Kamlesh Shah, managing director of Kenya-based Basco Paints Ltd, the leading paint maker and distributor in Eastern Africa. Basco Paints, whose Basco and Duracoat brands are distributed in Uganda, Ethiopia, Tanzania, Democratic Republic of Congo, and South Sudan, said it put an end to production of decorative paints with lead and chrome in 2013. All Duracoat decorative paints manufactured from August 2013 are lead/chrome-free and all raw materials containing these contents have been replaced, said Shah. Basco Paints Duracoat and Basco brands come in 7,000 shades with Shah saying it is the largest offering in the region. The move to unleaded paint is possible and we are proof of that. I encourage other players in the industry

and, equally importantly, those retail members who join Sapma will not stock paint from a supplier unable to provide a declaration that his or her product is lead-free. There are about 200 small- to medium-sized manufacturers of paint and coatings producing uncontrolled products. Our drive to recruit as many retailers as possible is also still a challenge. Without the retail industrys cooperation, paints containing lead can still find its way to store shelves and all too often at ridiculously low prices. He advocated for more water-based paints with more white oil-based enamels to reduce the lead levels in the brands supplied to the market. It should be remembered that 80 percent of decorative paint is water-based and contains no lead, which is traditionally used to obtain the rich colors in oilbased enamels. As the majority of enamel sold is white, this reduces the lead factor even further since colored enamels represent only about four percent of decorative sales he explained. Chemspec, one of Africas largest coatings companies with a five percent market share of South Africas coatings market, is one of the manufacturers that have pledged to eliminate lead/chrome from all their paint brands distributed across the continent and beyond. We continue to remove lead and hazardous materials from our paint, the
January 2014

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Africa International Coatings Scene

company said in one of its media releases adding that the company has been forced to shift focus to waterborne wood finishing products because the wood finish industry is slowly becoming more environmentally aware. Chemspec, whose decorative brands include Deco, Chemspel, Woodsure and Panache, has operations in Tanzania, Malawi, Zimbabwe, Botswana, Namibia and Mauritius markets where it intends to set the pace in supplying paint with low lead levels. The international market accounted for the coating companys 39 percent total sales in 2013. There have been concerns, however, in the West Africa coatings market over the supply of highly toxic paint brands by local and foreign companies with at least one international lobby calling for the prosecution of a leading U.S.-based supplier. Nigeria, where an estimated 700 children under the age five died from lead poisoning in 2010, is yet to enact legislation to curb high levels of the chemical. It is estimated that another 3,000 children are in need of long-term treatment from the lead poisoning in the countrys Zamfra state. A group of civil society organizations recently called for immediate enactment of mandatory national regulations for limiting lead concentrations in paints. There should be a complete ban and eradication of continued sale of leaded paints and have in place regulatory mechanism towards adulterated, unregistered, unlabeled, repackaged and uncertified paint products, they said in a petition to the Federal Government. We believe that national re-branding should be synonymous with product re-branding. Government should set example by prohibiting procurement (purchasing) of paint products with lead. Paint Manufacturers Association has also been pushing its members to ensure their operations are responsive to environmental needs and that they leave behind a better environment for coming generations. PMA chief executive officer Sulaimon Tella said in a previous interview with local media the lobby is out to ensure the industry takes seriously the need to contribute towards a greener environment through the raw materials we use. An environmental group Sustainable Research and Action for Environmental Development (SRADev) said public awareness by both government agencies and civil society is critical in the fight to eliminate lead paint from the Nigerian market. There is a need for information campaigns to inform the public about the hazards of lead exposure, especially in children; the presence of lead in decorative paints for sale and use in the national market; lead paint as a significant source of childhood lead exposure; and availability of technically superior and safer alternatives, said Leslie Adogame, SRADevs executive director. Paint manufacturers in Nigeria are encouraged to eliminate lead compounds from their paint formulations, especially of those paints likely to contribute to lead exposure in children and others. He urged the manufacturers to voluntarily take part in programmes that provide third party paint certification that no lead has been added to their paints, and to label products in ways that help consumers to identify paints that do not contain lead. In neighboring Cameroon, the countrys largest paint maker and supplier Seignerurie, a subsidiary of the U.S.-based PPG, was early last year in the news for selling highly toxic house paint to consumers despite alerts of the high levels of lead it contained and petitions to withdraw the product from the market. The accusation was made in March by Occupational Knowledge International (OK International) which describes itself as a global organization working to build capacity in developing countries to identify, monitor, and mitigate environmental and occupational exposures to hazardous materials in order to protect public health and the environment. There is an immediate need for regulations to restrict the lead content of paint in Cameroon to protect public health, said Perry Gottesfeld, executive OK International. Gottesfeld, who is also a co-author of the research into the Cameroon issue said,The levels of lead are extraordinarily high and these products have been banned in the U.S. for more than 30 years. The findings of the research were published in the May 2013 issue of the Journal of Occupational and Environmental Hygiene and revealed lead concentrations are as high as 50 percent by weight in household paint being sold by Cameroons largest paint company, Seignerurie. This concentration is more than 5,000 times the allowable limit in the U.S. This is the ultimate case of a company operating with double standards as they sell hazardous products in developing countries that have been banned in the US since the 1970s, said Gottesfeld. However, in an interview with a UK publication, PPG said it has adopted globally accepted standards for all its products including the contentious paints in circulation in the Cameroonian market. PPG globally adopted a position that limits the lead content for all architectural and decorative coatings marketed to consumers to the United States Consumer Product Safety Commission (CPSC) standard of 90ppm in 2008, said Jeermy Neuhart, PGGs spokesperson. In 2011, PPG undertook an internal review regarding lead in consumer paint sold in Cameroon, which does not have a legal limit for lead in paints and coatings. PPG has indicated its support of a Cameroon governmental standard for lead in consumer paints and will comply with such a regulation if enacted. A sample study of African countries found high levels of average lead concentrations with Kenya having 14,900 ppm, Cameroon, 23,100 ppm; Egypt, 26,200; Nigeria (two studies), 37,000 and 15,750 ppm; Senegal 5,870 ppm; South Africa, 19,860; and Tanzania 14,500 ppm. According to the WHO, Exposure to lead paint can be entirely stopped through a range of measures to restrict the production and use of lead paint. CW
Coatings World | 23

January 2014

Business Corner Strategies & Analysis

DISRUPTIONS... Consultants Have Them Too

Part Two of a Two-Part Series

by Phil Phillips, PhD Contributing Editor

n Part One, we discussed the HBR conclusions: We have come to the conclusion that the same forces that disrupted so many businesses, from steel to publishing, are starting to reshape the world of consulting. We concluded with the two reasons, up until now, HBR has for consultants being immune to disruption . . . opacity and agility. Being opaque, the black box of the team room, causing extreme difficulty in the measurement of the consultants inputs in combination with the BIG GUYS agility, the flexibility to respond to the threat of disruption in the past, is being stripped away with new models from lesser-known more focused and targeted consultants. In this issue we will examine two questions: Are Consultants in danger of disruption? & are Clients hiring the right firm for the job?

So, the pressure is on ALL consultancies but especially the branded large firms where their fees are line item expenses that stand out as large versus the measureable results clients receive. These large branded firms have started to counter the pressure stemming from client inability to capture measureable results by seeking out smaller, more-focused industry-knowledgeable boutique consulting firms,(to absorb or contract) in hopes by doing so they will maintain their higher fees but produce both solid qualitative and quantitative results in the process. However, smarter more agile clients are finding these boutique consulting firms themselves thus going direct cutting enormous costs in the process.

Consultants... You Are In Danger If...

 Recently it has become more difficult to win clients and satisfy them.  You have been more and more left out of the loop when a client set of project objectives are being developed.  When lower level personnel monitors your progress.  You are competing with new rivals who are more specialized.  Clients ask you to partner with other consultants.  You are revising your business model in order to manage smaller projects.

your work across more specialized providers?  Have you aggregated consultative spending across company to ID both the absolute amount and the patterns by individual firms?  Do your consultancies make transparent the breakdown that underpins their recommendations? Can you standardize these analyses into hard assets?  Do you bring in experienced professional services industry staff members when developing proposal and managing same?  Do you have an outcomes-based system for measuring the quality of the providers work?  Do your assessments drive decisions about future consultancy hirings? It is very interesting to note that HBRs interviews with consultants who rejected the notion of disruption in their industry cited the difficulty of getting large partnerships to agree on revolutionary strategies. Why try something new, they asked, when what theyve been doing has worked so well for so long? This is exactly the attitude that has given a set of solid disruption opportunity platforms to so many other industries over time . . . like the horse and buggy to cars; the typewriter to desktop to laptop to iPad; land-line phones to cell phones; mail to email and finally, the stated disruption of the leaders in the legal services industrys top franchised firms (Consultants), is undeniably under way. CW Reference: Harvard Business Review, October, 2013
January 2014

Legal Profession
For example, the legal industry has been and is currently under pressure with both their customer . . . . the disgruntled client as well as their new competitor models. An Advanced =Law survey of general corporate councils found that 52 percent agree (and only 28 percent disagree) with the statement that general council will make greater use of temporary contract attorneys, and 79 percent agree that unbundling of legal services . . . . will rise. Cost pressures force clients to abandon the easy assumption that price is a proxy for quality.

Clients... Do You Have The Right Consultant?

 Whats your time threshold for outside consultancy review and measurement? Have you examined the opportunities for spreading

24 | Coatings World

Sherwin-Williams Introduces One of the First Direct-to-Metal High Solids Epoxies

Sherwin-Williams has launched MILPRF-22750G Type III, Grade A Seafoam Green High Solids Epoxy, which meets the military specification for direct-to-metal (DTM) applications. The new product is one of the first DTM high solids epoxies to earn approval from the Army Research Lab in Aberdeen, Maryland. The two-component coating can be used in applications that specify either Grade A or Grade B finishes, including Army or Navy equipment requiring weather resistance or for interior surfaces. It offers superior corrosion resistance and satisfies the Army Research Labs stringent requirements of performance to a minimum 1,000 hours of salt spray and 40 cycles of cyclic corrosion, according to the company. The MIL-PRF-22750G Type III Seafoam Green High Solids Epoxy is designed for one-coat application directly over zinc phosphate steel or treated aluminum, eliminating the need for a primer coat. A primer may be applied under the topcoat if desired. The epoxy provides excellent flow characteristics, is free of lead hazards, and offers a good combination of potlife and dry time. made in the past, and moreover to solve customers painting problems, helping them to get better results that last longer, saving them time, aggravation and money. In addition, Ulttima Plus products that display the Green Wise certification mark have been tested and certified by an ISO 17025 accredited testing laboratory to meet or exceed the VOC requirements and do not contain certain chemicals determined to be harmful to humans or the environment.

Rust-Oleum Introduces Primer and Sealer with Synthetic Shellac

Rust-Oleum has recently introduced a primer and sealer made with synthetic shellac that mirrors the same properties as traditional shellac. Utilizing a first-of-its-kind synthetic shellac, BIN Advanced boasts ultimate stain blocking and superior odor sealing, with excellent adhesion and high hiding features, the company reported. BIN Advanced is the ultimate stain blocker with a high hiding bright white finish. It also has exceptional odor blocking sealing everything from pesky pet odors to soot and lingering smoke damage from fire. Sealing and hiding everything from water and rust stains to graffiti, dark paint colors, crayon, lipstick and grease, BIN Advanced provides a more brilliant top coat color due to the products superior hide and hold out. BIN Advanced has excellent adhesion and sticks to slick surfaces such as Formica, tile, glossy paints and varnishes. It is dry to the touch in as little as 25 minutes, and can be top coated after 45 minutes.

B-H Paints Launches Ulttima Plus Line of Paints for the Carribbean Region
B-H Paints, a member of the Harris Group of Companies, has launched the new Ulttima Plus line of paints which they report is the Ulttimate Paint Solution manufactured to solve the five major painting challenges that customers revealed through research conducted across the Caribbean. The new line of paints are comprised of a series of five innovative, proprietary trademarked technologies, all unique to Ulttima Plus. These five technologies were designed to reflect the wants and needs of Caribbean paint consumers, to address the product complaints customers have

PPG Unveils SIGMA NEXEON Antifouling Coatings Without Copper for Commercial Vessels
PPG Industries protective and marine business is the first coatings manufacturer

to successfully develop and market a range of copper-free antifoulings for commercial vessels to help customers stay ahead of future regulations. The unique SIGMA NEXEON coatings range was developed based on extensive research and testing at PPGs own facilities and third-party studies, the company reported. The SIGMA NEXEON range provides a complete copper-free antifouling solution. The SIGMA NEXEON 710 product is the antifouling solution for operational vessels and can be applied during construction and dry docking. For new-builds where outfitting takes longer than six months, SIGMA NEXEON 750 high-activity copper-free topcoat antifouling is specified. Both products combine unique selfpolishing zinc-acrylate binder technology with high performance to help protect ships during the new-building process and while in service. A distinctive benefit of SIGMA NEXEON copper-free antifouling is its property of smoothness from start. Because of the absence of copper, the leveling and smoothness right after application is significantly improved, delivering better fuel efficiency from the start. Third-party testing with leading universities and test institutes in Korea and Japan has confirmed the properties and performance of SIGMA NEXEON antifoulings. From these studies, PPG has classified SIGMA NEXEON products as low friction antifouling. The SIGMA NEXEON antifouling range was recently applied to the underwater hulls of four new-build drill ships, NORBE VIII, NORBE IX, NORBE X and NORBE XI, in operation offshore Brazil for Odebrecht Oil and Gas Limited. Odebrecht wanted to keep the hulls clean from fouling and free from discoloration while stationary in seawater to minimize cleaning costs before delivery to the field. Following successful completion of the project, OOG awarded
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January 2014

New Products

New Products

PPG a certificate of appreciation for its commitment to safety, outstanding coating quality and excellent performance.

Axalta Launches Nap-Gard 7-2555 Thermosetting Epoxy Powder AntiCorrosion Coating

Axalta Coating Systems has launched its latest generation Nap-Gard product, which can withstand continuous operating temperatures of 155C (311F). Nap-Gard High Tg 7-2555 is a thermosetting epoxy powder designed for use as a corrosion barrier coating for underground and sub-sea pipelines that operate in high temperature service. It can be used as a corrosion coating in a stand-alone or dual-powder coating system or as a corrosion coating under multi-layer insulation systems. When used in conjunction with Axaltas most recent dual layer system Nap-Gard 7-2675, the operating system increases to 180C (356F). The second layer ensures reduced water permeability and improved chemical resistance. Nap-Gard 7-2555 is currently approved by operating companies in Mexico, Colombia and Venezuela. It is presently being applied on a 50km project in Mexico. Nap-Gard 7-2555 builds on the previous generation NapGard 8-2535 which was designed for operating temperatures up to 135C (275F).

blast cleaned to preparation grade Sa2, or for surfaces primed with Temadur 20, Temacoat GPL-S Primer or Temanyl PVB from Tikkurila. The new Temadur SC-F series of paints are available in three gloss grades: semimatt, semi-gloss and glossy. They can be tintedto the shades of the RAL, NCS, SSG, BS, Monicolor Nova and Symphony color cards by using Tikkurilas advanced Temaspeed Premium tinting system.

AkzoNobel Unveils New Range of Powder Coatings for the Architectural Market
AkzoNobel Powder Coatings has launched the fifth edition of Collection Futura a unique range of special effect powder coatings marrying the latest design trends with the ultimate in superdurable protection for the architectural market, according to the company. Featuring 55 special effects, the new Interpon D2525 Collection Futura range is based on Interpon D2000 technology, which delivers long term performance, superior gloss retention, maximum film integrity and resistance to color change. Designed in collaboration with leading style and innovation consultants PeclersParis, the smooth, textured and metallic effects, represent the moods and social trends influencing contemporary architecture. Five distinct color palettes characterize the range and is comprisd of the dense and pigmentary tones of ExNatura, the calm palette Sublimed, the bright highenergy tones of Bold Energy, the low-key gently faded Soft Industry and the intense shimmers and shot reflections of Explosive. Featuring 55 special effects, the new Interpon D2525 Collection Futura range is based on Interpon D2000 technology, which delivers long term performance, superior gloss retention, maximum film integrity and resistance to color change.

Tikkurilas Temadur Paints Shorten Lead Times in Production

Tikkurila Oyjs range of industrial coatings has been extended with new fast-drying single-coat polyurethane paints. The Temadur SC-F series haa shorter drying times than the previous Temadur SC series. The new Temadur paints contain anticorrosive pigments and are ideal for use as single-coat paints, according to the company. The recommended dry film thickness of 120m with one coat will provide excellent weather and abrasion resistance. The Temadur SC-F series of paints are recommended for steel surfaces

KILZ PRO-X 100 Series Interior Paint Offers Pros Exceptional Value
Masterchem Industries, maker of KILZ brand products, has relaunched its KILZ PRO-X 100 Series interior paint line. Featuring an advanced new

formula, the product offers painters, contractors, property managers and remodelers strong hide and touchup capabilities at an affordable price point, according to the company Designed with the needs of industry professionals in mind, the high-hide and commercial-grade KILZ PRO-X 100 Series allows for projects to be completed faster, with potentially fewer coats, while still delivering a consistent and durable finish. After thorough research and testing, the newly reformulated KILZ PRO-X 100 Series now has improved sprayability, with the versatility to be applied with a brush or roller, making it a convenient solution for a variety of interior projects. With just one 5-gallon can covering up to 2,000 sq. ft., the paint is ideal for large, time-sensitive projects such as multi-family residential or commercial propertiesand helps to maintain and restore surfaces. Available in three sheens interior dead flat, eggshell and semi-gloss KILZ PRO-X 100 Series is versatile enough to be used on a number of different surfaces, including drywall, concrete block, masonry, metal, wood, cured plaster, architectural plastics and poured concrete, among others. KILZ PRO-X 110 Interior Dead Flat is an ultra-low sheen, high-hiding, non-reflective, latex paint for production environments with strong spray, spray back-roll and touch-up features. KILZ PRO-X 100 Interior Dead Flat is ideal for walls and ceilings in high turnover properties and excels at hiding small surface imperfections. KILZ PRO-X 130 Interior Eggshell is a production quality latex paint developed to provide maximum performance in applications such as spray, spray backroll and touch-ups. The washable paint is excellent for high traffic surfaces and rental property walls and trim. KILZ PRO-X 170 Interior SemiGloss is a production quality latex paint providing maximum performance when applied via spray, spray back-roll and touch-up that is well suited for kitchens, baths, doors, trim, high traffic surfaces and higher-moisture areas. CW
January 2014

26 | Coatings World

Georgia World Congress Center Atlanta, GA April 8-10, 2014 American Coatings CONFERENCE April 7-9, 2014


Interior Architectural Coatings

Sherwin-Williams Harmony Paint contains anti-microbial agents to inhibit the growth of mold and mildew on the paint lm and related bacterial odors.

The market for interior architectural coatings continues to improve, fueled by an improved housing market.
Kerry Pianoforte, Editor

nterior architectural coatings manufacturers have reported that 2013 was a good year for them and are optimistic this upswing will continue. We saw high positive growth in 2013 due to an improved housing market and increased consumer confidence, said Ethan Opolion, product manager at Dunn-Edwards. We expect this trend to continue in 2014.

Sherwin-Williams reported another positive year for interior architectural coatings also citing improvements in the housing market as having a positive impact. There are more housing starts and we are seeing a positive impact on the interior architectural coatings market, said Karl Schmitt, vice president of marketing research and design at Sherwin-Williams.
January 2014

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Troys advanced materials protection and surface enhancement technologies provide maximum efficiency and value by delivering higher performance at lower use levels. With one of the broadest product lines in the industry combined with superior technical service, Troy can custom develop the most cost-effective solutions, enabling formulators to meet performance objectives and improve cost savings. To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy representative and ask how Troy dry film preservatives, wet-state preservatives, and performance additives are adding value in the industry today. Visit for more information.

Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843

FEATURE Interior Architectural Coatings

While color certainly plays a key role in choosing an interior paint, customers are also looking for outstanding performance characteristics. Customers look for key performance characteristics such as hide, stain resistance and flow and leveling, said Opolion. Increasingly, customers are also looking for ease-of-use and we see the success of self-priming paints. Increasingly customers are looking for greener products paints that have low or no VOC or odor. Manufacturers of these types of coatings need to make sure that these products are not

Kelly-Moore Color Trends for 2014

by Mary Lawlor, color marketing manager at Kelly-Moore Paints
As we enter the New Year its time to take a look at some of the colors that will be more prominent in 2014. We will also see some colors that will be going away as well as colors that will be making a return: What can we expect? What we expect to see in 2014 is a refreshed lighter palette of colors. These colors wont necessarily be cleaner, but they wont be as intense or dark as before. The colors will be more neutralized, but not quite a pastel (sometimes when we think of pastels, we think of Easter egg colors or candy colors). Think of these colors as more powdery. An example is color KM 5424 Gleaming Shells that is part of KellyMoores ColorStudio Collection. As we see more lighter, fresher colors, we will also be losing a lot of the heaviness in colors (i.e. some of the dark tones). These lighter colors come from a variety of inuences. In the past, weve seen the heavily dark and saturated colors. The pendulum is now shifting and were moving back to lighter colors. We are still seeing an inuence coming from high-end luxury interior design, such as pearled colors that are in fabrics. Even though weve been through a recession, our minds have not stopped thinking of luxury interior design. So this can be viewed as an optimistic palette of colors. We continue to have some touches of inuence based on where we come from (i.e. the many different cultures that surround us). A decade ago, we were talking about global colors. Now, were living it because we have todays modern families, which is a blending of different cultures. As a result of this, we are now seeing colors put together that havent been put together before. Examples include a soft clean color (perhaps a pale peach) mixed with a potent color (like a purple) or a gold and turquoise mixed in with a yellow-inuence neutral. These are largely in patterns for ooring or sofas, throw cushions and bedspreads. The blending of strong colors with pastel colors weaves seamlessly with our society of many different cultures. And thats among the biggest inuences of the colors for 2014. Grey is the new beige: On the way out is the use of primary neutrals throughout our homes. In 2014, more people will step up and use more colors. The warm beige neutrals will be going away very quickly and were going to see grey coming in as the new neutrals (although the beiges will be going away kicking and screaming because those colors always worked with the fabrics and carpeting that have been in our homes for quite some time). As the home fashion industry steps up and changes over to the grey colors, and as the consumer replaces items in their homes, they will take on grey in their wall colors as well. Kelly-Moores KM5826 Volcanic Rock and KM5819 Rotunda White are examples of the new greys of 2014. Also on the way out are colors that are more complementary to beige (i.e. yellows). Were seeing yellow shift to more red, so its becoming a coral (and corals are friendlier to grey). Lavenders are friendly to grey as well. A lot of the olive tones will also go away. Finally, the Tuscan inuences we have seen over the decade are on the way out. What is coming back? The New Year will welcome sea greens and lavenders. Also coming back are the misty blues. Such example is Kelly-Moores KM5032 Soft Blue. What will stay the same in 2014? Metallic nishes continue to be popular with that brushed nickel inuence. The platinum inuence also remains popular.

Photo courtesy of Kelly-Moore.

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January 2014

Interior Architectural Coatings FEATURE

only good for the environment, but that they meet stringent performance standards. Dunn Edwards greener by design mission is to provide the best performing paint and related supplies in a way that preserves the environment, conserves energy and material resources and protection human health and safety. This includes low and zero VOC paints, zero VOC colorants, EG-free paint and coatings produced in the worlds first LEED Gold-certified manufacturing plant. Sherwin-Williams ColorCast EcoToner colorants, used to tint Emerald Emerald Paints and all other Sherwin-Williams latex and water-based coatings, do not add to the VOC content of any coating when tinted. While conventional industry tint systems can affect paint thickness and consistency, ColorCast EcoToner colorants maintain the paints full body after tinting, for maximum performance. Sherwin-Williams ColorCast EcoToner colorants are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage.

New Products
Sherwin-Williams has launched a number of new products for the interior architectural coatings market. Emerald Interior Acrylic Latex Paint and Emerald Exterior Acrylic Latex Paint deliver bestin-class overall performance and industry-leading technology for premium paint jobs that demand both beauty and durability, giving professionals the quality and reliability they need. This interior paint provides exceptional hide, coverage, durability and washability with outstanding scrub, stain, block, water spotting and burnish resistance. It also contains antimicrobial agents that inhibit the growth of mold and mildew on the paint surface. Emerald Interior Paint is available in all Sherwin-Williams colors and custom tints in matte, satin and semi-gloss. The paint is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. To learn more, see Emerald Interior meet the most stringent VOC regulations and are self-priming with a smooth, uniform appearance. The paint is suitable for a wide range of residential and commercial applications including hotels, offices and home interiors. Sherwin-Williams enhanced Harmony Interior Acrylic Latex Paint features innovations that help eliminate common odors and promote better indoor air quality by reducing airborne concentrations of formaldehyde and

Customers look for key performance characteristics such as hide, stain resistance and ow and leveling. Increasingly, customers are also looking for ease-of-use and we see the success of self-priming paints.
other aldehydes. Once the paint has dried, Harmonys Formaldehyde Reducing Technology helps reduce the levels of volatile organic compounds (VOCs) from potential sources like insulation, carpet, furniture, fabrics and other building materials. In addition to its odor eliminating and formaldehyde reducing technologies, Harmony Paint contains anti-microbial agents to inhibit the growth of mold and mildew on the paint film and related bacterial odors helping to extend the life of the paint. Harmony Paint also delivers great hide and a durable finish that can withstand frequent washings.
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January 2014

Photo courtesy of Valspar.

FEATURE Interior Architectural Coatings

Sherwin-Williams Dry Erase Coating allows painting professionals to create versatile dry erase boards for a wide variety of applications in schools, businesses and homes. Formulated exclusively for application by professional paint contractors, Dry Erase Coating is ideal for use in a wide array of settings, from classrooms, conference rooms and small businesses, to the home with kitchen message boards and kids bedrooms. It is easily applied to virtually any interior substrate and over any paint color, producing a durable, clear gloss finish that wipes clean for years of use and no ghosting. This is an extremely versatile coating that lends itself to many add-on sales opportunities for commercial and residential contractors, said Karl Schmitt, vice president, marketing, Sherwin-Williams. From transforming a wall into a working surface, to providing a space for kids to scribble away with any standard dry erase marker there really are no limits to the creative applications for our Dry Erase Coating. Dunn Edwards recently launched Everest, a new line of interior, 100 percent acrylic, self-priming, zero VOC paint. According to the company, these new ultra-premium interior paints are ideal for use on high-end residential and commercial projects, schools, hospitals or any application where self-priming zero VOC and low odor products are preferred. Also new from Dunn Edwards is Spartazero interior low odor, zero VOC paint. These new premium interior paints are ideal for use in both residential and commercial projects. CW

Valspar Offers Insight into Color Trends for 2014

For 2014, Valspar predicts color palettes inspired by minimalism, blended traditions and customization will refresh and redene homes. The 2014 color trend palettes include Zenergy, Time Traveler and Yours Truly which serve to restore spirits with a return to simplicity, reinvent style with expressions of creativity, and reconnect us to cultures and customs gone by. Colors in the palettes range from serene cool hues to grounded earthy tones to bold traditional colors, offering a wide variety of color choices to refresh any room in the home.

Photo courtesy of Valspar.

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January 2014


Additives Market Report

Bridget Klebaur, Associate Editor

n the paint and coatings industry, additives play an important role offering adhesion for paint, preventing growth of mildew and overall improving paint characteristics. Overall, growth in 2013 was slow, and as we progress into 2014 the market itself is optimistic albeit struggling. Additives, particularly rheology modifiers and dispersants continued to play a key role in end-performance requirements in the paint and coatings market during 2013, explained Amber Goodyear, marketing manager, Coatex Inc. The outlook for 2014 remains optimistic, with eyes continuing to follow the housing market. Particularly as interest rates begin to rise and employment numbers evolve. Benjamin Dupnik, global segment manager, coatings, Cabot Corp., said that the market did indeed grow slowly in 2013 driven by increases in automotive production, overall industrial production and the beginnings of a rebound in the construction sector. Growth in developed economies remained sluggish in 2013, and this trend will likely continue in 2014, Dupnik said. Among BRIC economies, only China is demonstrating a favorable growth rate in the coatings market, while India and Brazil have been flat or declining. In general, the overall coatings market growth rates tend to hold true for additives as well. The key to outperforming in the additive market is to identify and provide innovative products to the parts of the coatings market that are experiencing the fastest growth. Izzy Colon, VP/general manager, additives, Troy Corporation explained that the market remains competitive, with the advantage going to suppliers who offer multifunctional additives that perform the job of several products. The additives market in North America has experienced some improvement; Europe remains relatively flat; and Asia continues to be the growth leader, Colon said. Troy is in a strong position to supply these regional markets with the right technologies that offer high levels of performance, environmental responsibility, and cost efficiencies, backed by regional distribution, regulatory assistance, and accessible technical service and support. Eric Dumain, North American market manager, industrial coatings, Arkema Coating Resins explained that the additives market fared positively this year, driven in part by strength in North America in segments including building and construction, automotive, infrastructure spending and energy. 2014 is expected to be another growth year as these markets continue to gradually return to pre-recession levels, and the

industrial coatings markets accelerate in response to growth in durable goods orders, Dumain said. Laura Bittle, product manager-Americas, advanced organics, OMG Americas, Inc., said that they saw low growth in terms of additives this year. Globally we saw low single digit growth for additives, Bittle said. Growth was led by China with the Americas and Europe showing GDP growth rates. We expect 2014 to be stronger than 2013 as the global economic uncertainty starts to improve. BASF said that the additives market grew globally, especially for water-based applications. We expect the slow global recovery to continue modest growth for 2014, said Alex Warren, market segment manager, transportation and industrial coatings, BASF Corp. Bruce Seeber, business line manager of paint, BYK USA Inc. said that the market started slow in 2013, due to the late spring and the delay in paint sales. It rebounded well through the year and was driven by a rejuvenated West Coast market. The wood coatings market was also surprisingly strong, Seeber said. Other markets, such as the industrial coatings market, specifically the heavy equipment and the coil segments, were flat. Sales into the automotive market kept pace with continuing strong automotive sales. We were very happy with the markets interest in new technology and the increasing interest to improve performance of existing coatings technology. Seeber also anticipated 2014 to remain strong in the architectural coatings market due to the housing market both new and resale continuing to gain momentum. This should outpace the overall North American coatings industry growth, he said. There should also be a slight rebound for the general industrial coatings market, but this will still be slower than the rest of the coatings markets. Sel Avci, business development manager, Solvay Novecare Coatings said that the overall additives market for 2013 was inconsistent. The first half of the year got off to a slow start due to very tentative economic recovery and wet weather, which delayed the start of the paint season in the second quarter, Avci said. However, the market bounced back in the third and fourth quarters, suggesting a cautiously optimistic outlook for 2014. The recovery of the U.S. housing market and the improvement of the general economy is likely to lead to volume growth, most notably in the architectural coatings segment.
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January 2014

FEATURE Additives Market Report

This past year was difficult for the Latin American paint additives market due to a flat to slight decline in paint volumes versus the previous year. We expect the paint additives market to be flat to slightly positive in 2014. The European paint additives market was soft, largely due to poor economic conditions. We expect it to recover very slowly into 2014 with slightly positive growth. The Asian paint additives market continues to show solid growth, but we expect it will grow slower than the doubledigit growth we have seen in recent years. Patricia van Ee, sales development specialist, Croda, said that they have seen growth in the additives market in 2013, and this is expected to continue into 2014. Bob Ruckle, global marketing and sales manager, Siltech Corp, said that there was a lot of activity around new formulations this year. This is how we typically get our products specified into coatings, Ruckle said. This seems to fit with the economic growth and recovery. We expect the same in 2014. additives, BASF Corp., said that BASF is focusing on solutions for sustainable development. These solutions include technologies that help reduce titanium dioxide usage, lead to reduction of critical labeling, help get the most out of organic pigments, reduce foaming in production and in application of low VOC systems and expand the usage of renewables based raw materials, Shah said. Avci said that customers are looking for ways to enhance their low-to zero-VOC paints as the industry converts to environmentally friendly paints and coatings. Additives that deliver improved performance, efficiency or functionality continue to be in high demand, he said. Solvay Novecare has been working closely with its customers to design performance additives such as APE- and VOC-free emulsifiers, monomers, wetting agents, dispersants, defoamers and new multi-functional additives such as freezethaw and open-time extenders. Seeber said that in recent years, the desire for more environmentally compatible and sustainably produced additives has grown on an internationally significant scale. BYK is rising to these challenges with its greenability concept and presenting, with CERAFLOUR 1000, an additive with wax-like properties that is suitable for all systems, be they aqueous, radiation-curing, solvent-free or solvent-borne, he said. CERAFLOUR 1000 provides efficient matting and also involves a soft-touch effect. In addition, systems in which CERAFLOUR 1000 is used exhibit a high degree of transparency and improved scratch resistance. Ruckle commented on the silicones piece of additives space. Here we are working on further changes in the fundamental base polymers and understanding how these impact performance, he explained. We see some of our competition doing the same, while others are not focused in the additives space. We also see many additive formulators working with these new building blocks to make more additives.

Latest Technologies
Goodyear said that technology being developed for rheology modifiers and dispersants have been focused on efficiency, assisting the market in transitioning to reduced VOC levels, and ensuring optimal dispersion of expensive fillers particularly TiO2. We are also seeing progress being made toward solving industry issues through the use of new rheology modifiers - such as improving open time and hiding, she said. Joe McClung, global market manager, DuPont Fluoropolymer Solutions, said that DuPonts market surveys indicated customers want their painted surface to stay new for as long as possible. Based on this feedback, were developing solutions to provide durable and easy cleaning properties for both interior and exterior applications, McClung said. Paint brands are important drivers of consumer preference. Our new product development efforts are focusing on providing high-performance solutions to meet consumer demands. Troys development efforts continue to focus on green, multifunctional additives with VOC- and APE-free chemistry. Troy performance additives will continue to enable manufacturers to achieve performance objectives while lowering costin-use and meeting or exceeding green standards, Colon said. Troy is continually developing new technologies that will help our customers to lead in their respective markets. Griffin Gappert, new product leader, coatings specialties, Ashland Specialty Ingredients, explained that reducing VOC and greening of formulations has led to reformulations where additives are playing an increasingly important role. Bittle said that there is an increased emphasis on bio-based and renewable building blocks. There is a renewed interest in fluorine - based materials, she said. There is also continued interest in controlled polymer architecture by controlled radical polymerization and other techniques for dispersion and rheology modifications. Shailesh Shah, global strategic marketing-formulation

New Products
Solvay has launched many new products this past year. One new product is RHODOLINE OTE 500, a patented VOC-free and APE-free additive for extending open time in waterborne coatings. Rhodoline OTE 500 provides a two- to four-fold increase in open time and delivers additional benefits such as improved gloss, scrub resistance and elimination of wetting agents in waterborne architectural paints, industrial coatings, inks and adhesives. RHODOLINE FT-100 is a freeze-thaw stability additive, is a VOC-free, APE-free solution that stabilizes waterborne, soft latex-based paints upon freezing during transportation, storage or application. It addresses the latex coagulation issues of lowVOC paints based on soft binder polymers. Whether added to the binder polymer or during paint formulation, Rhodoline FT100 provides a finished paint that passes five cycles of freezethaw stability. RHODOLINE ASP-100 is a new breakthough anti-settling polymer specifically designed to control the settling of heavy pigments such as iron oxides, TiO2, clays or organic pigments in waterborne coatings systems. RHODOLINE
January 2014

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Additives Market Report FEATURE

ASP-100 is especially suitable for low-viscocity paint systems, such as stains, pigment dispersions ,industrial coatings and inks systems. Lastly, SIPOMER WAME MMA25, WAME MMA50 and WAME W50 are new monomers designed for improvement of wet adhesion and scrub resistance of latex systems based on acrylic, styrene acrylic and vinyl acrylics in architectural paints. Coatex has launched Coapur 975 W a breakthrough technology designed specifically for zero-VOC paints. It is a highly efficient KU builder and brings excellent color acceptance to waterborne formulations, an issue that the market has been facing when moving to zero-VOC formulations. Another product Coatex recently launched is Coadis 144 A rutile TiO2 pigment dispersant is a universal, high performing hydrophilic copolymer, which provides outstanding performance across a broad spectrum of waterborne coating formulations. It is designed to enable maximized gloss potential, while consistently providing ideal viscosity, flow and wet adhesion across a robust range of sheens. DuPont recently launched DuPont Capstone fluorosurfactant FS-87, which was designed to provide improved easy cleanability to interior flat paints. A recent addition to Troys Z Line of performance additives is Troysol Z372, a high performance universal mar and slip additive that also offers defoaming capability. Engineered for solvent, solvent-free, and aqueous systems, Z372 improves resistance properties, gloss, and surface appearance in most systems. Z372 is well-suited for coatings and related products in which surface slip and/or resistance properties, such as block, stain, or scrub resistance, are required. Like all Troy Z Line performance additives, Z372 is a zero-VOC, HAPS-free, APE-free product formulated with renewable resources. Troy also recently launched Troysol 382, a multifunctional, silicone-free wetting additive that promotes strong dynamic surface tension reduction in aqueous systems, resulting in excellent wetting and application characteristics. The use of Troysol 382 also promotes foam reduction and the elimination of surface defects, such as cratering, crawling, and fisheyes. The new performance-wetting additive offers coatings, inks, and adhesives formulators the ability to improve high speed application properties and gives them the flexibility to incorporate the product at any stage of the production process. Arkema Coating Resins has developed Crayvallac LV, a new polyamide rheology modifier designed to help formulators of high solids and solvent-free epoxy and urethane coatings achieve sag resistance and anti-settling properties. This product expands the formulation space for polyamide rheology modifiers into higher solids systems and widens the activation temperature window, allowing for easier in-plant use in high solids systems, Dumain said. Ashland has launched Natrosol Performax hydroxyethylcellulose (HEC) provides Natrosol HEC performance in a form that is easier to disperse and incorporate into paint. Customers who use HEC to thicken their paint have found Natrosol Performax enables more process flexibility and efficiency while maintaining rheology performance in the finished paint. OMG Americas Inc. launched several products recently. Borchi Gen 1350 which is a water-based dispersant for transparent oxides for wood and automotive applications. Borchi Gen 1252, dispersing agent for TiO2 for both water and solvent based systems for wood, industrial and architectural applications. Borchi Gol 1375, a universal substrate wetter for water-and solvent-based clears, pigmented industrial, automotive, wood and architectural applications. Borchers AF 1171, a new universal defoamer and air release additive for waterborne, solventborne and solvent-free systems. Application is industrial, architectural and automotive coatings as well as pigment concentrates. BASF has launched several different additives recently. Rheovis PU 1195 a VOC-free, low to mid-shear rheology modifier based on bunched hydrophobe technology that replaces some of the most popular solvent containing NISAT KU builder rheology modifiers used in acrylic, styrene-acrylic and vinyl paints. Hydropalat WE 3111, an APEO-free, non-ionic wetting agent with very good color acceptance properties in base paints. Hydropalat WE 3500 a fluoro-polymer based surfactant designed for industrial and automotive paints where excellent leveling in combination with wetting is desired. It offers improved leveling compared to benchmark fluoro surfactants and improved wetting compared to benchmark silicone surfactants. Hydropalat WE 3650 an APEO-free, VOC-free, 100% active wetting agent for waterbased industrial, automotive and printing ink applications. Phil Saglimbeni, technical sales support, said that BYK USA Inc. has launched several new products. BYK USA Inc. launched BYK-081, fluorine-free defoamer for solvent-based and amine-neutralized systems; for use in architectural, industrial and wood coatings, Saglimbeni said. We also launched, Ceraflour 917, a temperature stable wax additive with excellent shear stability for solvent-based and aqueous coating systems to achieve even surface textures; for use in coil and industrial coatings. Disperbyk-2013 a solvent-free wetting and dispersing additive for 100%, solvent-based and aqueous UV systems was also recently launched for use in UVcurable printing inks as well as industrial and wood coatings. Croda has released Zephrym ColorFX, a novel amine functional dispersant for high performance pigments such as carbon black, for solventborne automotive, refinish and high end industrial coatings. Also from Croda is Crodacor OME FE, which is a novel additive that combines corrosion and flash rust protection for mild steel coatings, simplifying aqueous formulations. Siltech Corp.s new products are Silicone reactive silicones, which have been used in energy cured coatings for graphic arts and paper release. We have been focusing applications work on moving these into other coatings systems, Ruckle said. We have also launched some Siltech branded effective defoamer components used in waterborne coatings for a myriad of industrial coatings. Our latest offerings are Silmer Q resins which give interesting feel and appearance properties to coatings, but we havent finalized this applications work yet. CW
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January 2014


Pigments Report
Pigments manufacturers report growth in 2013, primarily fueled by increased auto sales and our optimistic for continued growth in 2014.
Kerry Pianoforte, Editor

igments suppliers to the paint and coatings industry are reporting that 2013 was overall an improvement over the past few years. Increased auto sales and a more robust housing market are just two of the reasons given for the improvement. 2013 was a very positive year for Nubiola. The company reported steady demand for its inorganic pigment products through the first three quarters followed by some softening in the fourth quarter. Nubiola is growing on a year over year basis due to the global reach of our business and our disciplined focus in specific markets, said Craig Utesch, national ales manager coatings at Nubiola. Our pigment chemistries are used in durable goods and consumer products with fairly steady consumption patterns, and we pursue a niche strategy in construction markets to lessen our dependence on new construction trends. For 2014 we expect a reasonable growth patterns to continue into mid-summer. We saw the pigment market grow in 2013 especially in the last third of the year and particularly in industries serving construction and housing, said Frank Lavieri, executive vice president and general manager, Lansco Colors. Since 2009 we have seen the consumption of pigment increase steadily and at double digit rates at times. We expect 2014 to be another strong year. The pigments market for the coatings industry grew only in the one to two percent range for 2013 versus 2012, said Robert Poemer of Heubach. There were several periods during 2013 where it appeared the recovery was finally taking hold and there would be more significant overall growth. Unfortunately, these were not sustained throughout the entire year. The performance again varied significantly by the sector of the coatings business, added Poemer. Once again leading the way with the most improved performance was automotive where we have seen positive growth for the last four years. Although there are signs that the recovery is starting to impact the building sector, it still appears to be quite listless. As stated in previous years, the major questions for the building sector are when will we some return to normalcy and what will the definition of the new normalcy be? Overall, Poemer said 2013 was an okay year for coatings industry sales. While it was certainly an improvement over the recession years, it still has not recovered to pre-recession levels, he added. Heubachs sales for our line of high performance

pigments was up slightly in 2013 with again the positive driver being the automotive OEM market and soft sales to the architectural/building market. For 2014, we do anticipate four to five percent growth and a good percentage of our growth will be fueled by the introduction of new products into our high performance line of pigments. 2013 presented some unique challenges. Traditional supply channels have been disrupted by unusual regional issues and selective plant closures, said Bill Gray, business manager at Sincol USA Corp. There continue to be environmental headwinds in many part of the world, especially Asia. Sincol Corp. has been well prepared for these events with strategic investments in evergreen water treatment facilities and continuing expansion of our pigment chemistry designed for coatings. In the end, 2013 is another difficult year for the pigment supplier. Global production capacity still exceeds the global demand and short-term competition for key pigment standards remains heavy. Sincol Corp global pigment sales have increased by 30 percent versus 2012. The European economy continues its turn to positive, with a corresponding increase demand for organic pigment, said Gray. The U.S. market has been steady, with the Asian/Pacific sales region leading the way for overall sales growth. We expect the 2014 global economy to continue to expand. We are looking for good sales growth increase to the NAFTA coating market. Sun Chemical Performance Pigments continued to see an upswing in the global pigments market in 2013, especially in the high performance and special effect markets. Global demand for dyes and pigments is estimated to grow annually at a four percent rate, said Michael T. Venturini, global marketing manager coatings, performance pigments at Sun Chemical. The demand in the U.S. is stronger due to the rebound in the housing market. Asian demand has been growing in general especially in China and Thailand, but a slowdown was seen in Thailand in the later part of the year, said Makoto Furukawa, sales and marketing manager pigments for coatings and plastics, DIC Corp. Stronger demand has been seen in Japanese automotive coatings from later in the years and in architectural coatings from the second half of the year due to an expected increase in the demand before implementing VAT percent increase scheduled in April 2014.
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Bill Gray 909-931-9954

Dave Grabacki 708-246-3283

John Combs 401-525-8592

FEATURE Pigments Report

Growth of demand for pigments in Asia is expected especially in India and Indonesia, but slowed down in Japan after VAT percent increase, Furukawa added. selection of Color Index choices to achieve specific performance attributes and, of course, competitive money value, said Gray. Nubiola said that its customers are looking for products that incorporate easily into a broad range of resins. We have achieved this due to unique morphology that we have applied to both our colored pigments anticorrosive additives, said Utesch. We are also stretching color space and extending heat stability with our new product introductions. For the customer this translates into less dependence on costly organic pigments, lower loading rates for anticorrosives in DTM coatings and greater value in their formulations. Our plant improvements are allowing Nubiola to create optimized intermediates that translate to refined products with a lower environmental impact, added Utesch. Our encapsulated pigments provide performance benefits to the coatings market while maintaining the excellent value offered by inorganic chemistries. Heubach participates in several R&D projects together with leading institutes and raw material manufacturers in order to develop novel corrosion protection technologies. Heubachs latest research activities in the field of environmental-friendly anticorrosives have resulted in the development of a novel zinc-free product that exhibits high-performance and broad applicability. DIC reports that its customers are looking for effect pigments more than conventional organic pigments. The company is focusing its R&D on the specialty market using aluminum products, which it obtained by the recent acquisition of Benda-Lutz. Heubachs continued focus is on high performance pigments that can offer customers a competitive advantage in their market. Our R&D efforts in India and Europe have been focused on this important segment of high performance pigments which provide superior lightfastness, heat stability and chemical resistance, said Poemer. These important factors can be achieved in a number of ways including increased strength, ease of dispersion and viscosity stability. Pricing differentials high performance pigments versus conventional ones continue to shrink due to the overcapacity in the pigment areas. In the coatings market, our customers are looking for us to deliver high quality products, top-notch service and value in terms of performance including: light fastness, durability, weather fastness, and ease of use, Venturini said. Additionally, the market is always looking for innovations new materials that can help them differentiate their products and their customers products. Sun Chemical invests heavily in high performance and special effect pigment research. It is a long tradition we will continue by focusing on areas that are important to our customers, said Venturini. Our Quindo, Palomar and Fanchon high performance pigment lines are continually being improved for value in delivering lightfastness, chemical resistance and heat stability. Our research efforts for Benda-Lutz metallic pigments not only include performance and anti-corrosive properties, but focus heavily on visual aesthetics of brightness and reflectivity. CW
January 2014

Environmental issues continue to be a hot button issue for pigment suppliers. Without question the biggest challenge to the global pigment market will be more strict enforcement of environmental regulation, especially related to water and industrial waste treatment, said Gray. This will continue the trend toward developing less environmentally challenging organic pigments. Another consequence of this trend will be a reduction in number of pigment producers worldwide. Sincol Corp is well positioned to meet these challenges and remain focused and committed to meeting the changing marketplace needs. There is a real value in product and process stewardship and this trend will continue, said Utesch. Customers still want formulation tools with the lowest environmental impact and highest value from suppliers. With 100 years of manufacturing history and our leadership team in Spain, we continue to use REACH compliance as a strong influence for product development. Sun Chemical reported that it continues to see demand for pigments with unique performance properties that are tailored specially for the end users application, such as: stability/flocculation resistance in zero VOC systems, enhanced chemical and bleach resistance, increased strength allowing reduced usage and more value, and improved dispersability to reduce processing time. Environmental regulations and social change for sustainable raw materials with less environmental impact are driving rapid change and innovation in all segments of the coatings market, Venturini added. The trend is well established in Europe and the U.S., but is quickly growing in other regions. Another important trend affecting the pigments market is the consolidation of paint companies. One of the major trends on a global basis in the coatings industry continues to be the consolidation of paint companies particularly in the NAFTA market, said Poemer. This obviously leads to larger customers with increased buying power and overall lower pricing. Unfortunately there also appears to be an overcapacity for the production of pigments and there is the potential for some restructuring within the market. Consolidation is a major trend being driven by tighter regulatory and customer requirements coupled with the highly competitive nature of the global pigment market, stated Lavieri. Pigment buyers who have experienced past supply disruptions are more discerning than in years past and are doing more due diligence. Lansco Colors welcomes this scrutiny and is a major beneficiary as the legacy pigment manufacturers which once had patent protected monopolies become less important.

Meeting Customer Demands

Remaining profitable under these circumstances requires that pigments suppliers are on the top of their game, delivering exactly what the customer wants. Generally speaking, all pigment customers are looking for acceptable and stable rheology, lot to lot consistency, a wide

38 | Coatings World


CHINACOAT2013 Closing Report

Show organizers report record numbers for CHINACOAT 2013.
Bridget Klebaur, Associate Editor

HINACOAT2013 was held November 20-22 in Shanghai, China at the Shanghai New International Expo Center. The show was preceded by the Nano and Bio Technology, in Coatings and Finishing, on November 18-19. According to the shows organizers, this years CHINACOAT exceeded past exhibitions. To explore the flourishing coatings market, CHINACOAT2013 provides exhibitors with a unified onestop trading platform. The show is organized by Hong Kong-based Sinostar, and is held in Shanghai on odd years, Guangzhou on even years. The show was very well attended, with a reported 25,736 visitors and showcased a wide variety of new products and technologies. In addition to the high attendance numbers, the show was attended by an audience prepared with questions and a high level of interest in the exhibition.

much better than before. So thats very good for us product wise and company wise. Zi Li, president, Trust Chem discussed their new products and business this year. Trust Chem launched several new products at CHINACOAT including some new yellow high performance pigments for ink as well as new red high performance pigments for ink.

CHINACOAT2013 Facts & Statistics:

 Gross exhibition area over 61,000 sqm (57,000 sqm + 4,000 sqm outdoor)  25,736 visitors, including 21,291 domestic and 4,445 overseas visitors  1,019 exhibitors from 35 countries/regions, including 198 new exhibitors  10,476 representatives of exhibiting companies attended the show  3,819 visitors attended a total of 68 sessions of on-site technical programs.

Exhibitors and Attendees Respond

Exhibitors at this years show reported that CHINACOAT was overall a positive experience for them. Helmut Unkel, director of H.J. Unkel Group discussed his experience at CHINACOAT2013. It was well attended by visitors, Unkel said. There were enormous numbers this year, I think it was definitely a lot more visitors than any other year, and the quality of visitors was good. Its wasnt just people who came to collect catalogs, it was people who came looking for information or people who came with a problem for which they need a solution. But it was absolutely a professional show. Toshiaki Fujima, group II senior manager, chemical sales and marketing, KH Neo Chem, explained KH Neo Chems purpose and goals at the show. This show was much more organized than it was the last time I attended years ago, in 2005, Fujima said It was totally different. People were well educated and knew our products

January 2014

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FEATURE CHINACOAT2013 Closing Report

The show was busier this year than last and we saw more customers this year, Li said. Shenton King, director of marketing, business development, King Industries, and Dr. Michel Hourani, VP/general manager, coatings additives division, said the show had a lot of value for them. There is a marketing value to CHINACOAT but that is really a small part of it. For us we tried to bring something new to the show. We are constantly developing new products to address market needs. It was a very busy show and so we tried to meet with our partners and customers to present the latest developments, King said. In terms of new trends, King and Hourani both agreed that lower VOCs, chromate-free systems, waterborne technology, environmentally friendly systems, and lowering energy cost are important in the market. People are looking for good corrosion inhibitors to help them with these new chromate-free systems, so we are introducing corrosion inhibitors that can help with that and also introducing new catalysts to work with the new anti-corrosive pigments for this market, Hourani said. Environmentally friendly catalysts are a trend world wide. Formulators are replacing heavy metal catalysts in polyurethane coatings including Chinese formulators, Hourani added. So we have environmentally friendly catalysts for these coatings based on zinc or bismuth and that is being introduced at the show. Also, we are introducing new catalysts to enable the formulator to reduce the cure temperature in melamine systems. Charles E. Hoover, Jr., chief operating officer, Hoover Color Corporation, discussed CHINACOAT and the coatings market. One of the things I liked about this show, and I think this show is really the best overall, because at this show you got the technicians who came to learn about technology that is available, so you were able to tell people about your product and why they should use your product over something else, Hoover said. Joon Choo, vice president, Shamrock Technologies, explained that CHINACOAT served as a meeting point for friends and customers in the industry. The show was a gathering place where we saw a lot of friends and customers in the industry and caught up, Choo said. The message we sent is that we are continuing to be as committed to the industry as we always have been, with new products and new developments. After the crisis of a couple of years ago where there was a shortage of materials, weve recovered from that and things have stabilized. Were expanding our radiation capacities in Kentucky and were also expanding our operations in China as well. Were still riding the growth of Asia so weve had a big year. Aaron Hollman, global products manager effect pigments, Sun Chemical explained the benefits of CHINACOAT. CHINACOAT provided an excellent venue to connect with the full gamut of global and domestic coatings producers, Hollman said. Sun Chemical and our parent company DIC are uniquely positioned to offer a wide range of coatings solutions. No other supplier can match the breadth of our product portfolio of organic pigments, effects and resins. We have added a state-of-the-art technical service center in China and continue to add local manufacturing assets in key pigment chemistries.

Asian Market
Hoover said that globalization of the coatings market has truly impacted the industry worldwide. I think that what youre seeing is the real impact of globalization on the coatings market, especially when you have OEM pieces that are manufactured in one location, assembled in other locations, and moved around the world, Hoover said. So we are seeing a real impact in Asia from Europe. The European consumers are down, and even though the U.S consumers are up, its still been a tough year for sales in Asia. Whether were also seeing a lead-time development as products are made around the world, the amount of time it takes from producing a raw material to delivering to the final consumer is actually longer than its been in maybe even a year, he said. I think were really seeing globalization becoming a major influence on coatings industry. Li remained optimistic overall about Trust Chem in the market. Business in China is, depending on which coatings area, slightly down. Industrial coatings are showing some increase, Li said. Southeast Asia we see a lot of up and down. Mainly Indonesia and India are down. Vietnam we see being up, it is really a growing country. Economy worldwide is growing however we did not reach our budget. The year is not over so it is just a rough estimate. Overall, Im optimistic and positive about the year. Fujima explained that KH Neo Chem opened a new office in China, which assisted in growth. This year we established an office in Shanghai, Fujima said. We have been growing and generally our customers have been growing too. However growth has been slow and there is a lot of expectation especially on the manufacturer side in China.

Products and Services

CHINACOAT featured 1,019 exhibitors, including 198 new exhibitors. Michelman exhibited a variety of Michem and Licomer branded solutions at CHINACOAT. Among the offerings were coatings and additives used to produce water repellency in decorative coatings; anti-block, slip and scratch resistance in can and coil coatings; rub and mar resistance, along with a high gloss finish in inks and overprint varnishes; adhesion promotion in adhesives; gloss along with soft feel in leather polishes; and gloss with scratch resistance in commercial and household floor polish formulations. Under its new brand, Celanese The chemistry inside innovation, the company is highlighting a wide variety of products including vinyl acetate ethylene emulsions, acrylic
January 2014

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CHINACOAT2013 Closing Report FEATURE

emulsions, EVA polymers, vinyl acetate monomer (VAM) and solvents for use in coatings and adhesives applications at CHINACOAT. Highlighting their solutions for architectural paints, Celanese is also showcasing its EcoVAE line of vinyl acetate ethylene (VAE) emulsions for use in ultra-low odor, low VOC (volatile organic compounds) decorative paints. In addition, Celanese is showing its VAE emulsions for use in waterproofing coatings, which are also low odor and low VOC. In discussing their solutions for automotive paints, Celanese is highlighting its Polysolvan O solvent for use in automotive paints. Because of its very low volatility, Polysolvan O is used chiefly as a paint additive in the form of a highly effective flow agent. Mark Oberle, senior vice president, Celanese, took the time to sit down with Coatings World at the show and explain that this has been a big year for the company. This is likely to be a record year for our emulsions globally, Oberle said. From a demand standpoint we are seeing growth, especially in the non-commodities base. Theres also a lot more going on outside the bulk commodities particularly with plastic and emulsions. The focus for Celanese this year is the one brand approach to the market, according to Oberle. I think the big difference is in how were approaching our customers going forward. And it is likely to be wider portfolios of solution options than our customers have seen in the past. I think the big message for me is for people to come and discover what the entire Celanese portfolio is and see what we can offer when we get all our business together. Celanese sales, marketing and technical specialists were available throughout the exhibition to answer questions regarding EcoVAE emulsions or the companys other offerings at booth 3E41-48. Troy Corporation exhibited at CHINACOAT in Hall E4, Zone 7, Booth 4G21-26. The exhibit highlighted how Troy can assist Asia-Pacific customers to reach performance and cost targets through exceptional technical service and use of advanced, high-performance products, some of which are developed specifically for the Asia-Pacific region. With a broad line of innovative, high performance Polyphase and Troysan dry-film preservatives, Mergal wetstate preservatives, and Performance Additives, Troy offers manufacturers the opportunity to exceed their performance goals and achieve cost savings at the same time, said Don Shaw, vice president and general manager of Troy Asia. Visitors to the Troy stand will find information on unique products and services that can add value to their paints and coatings, providing performance and financial advantages over their competition. Troy also presented Polyphase and Troysan preservatives at CHINACOAT, which address some of the biggest concerns of the paint and coatings industry in the Asia-Pacific region, namely low cost-in-use, long-lasting performance in tropical climates, and favorable environmental attributes. Troy is dedicated to Asia, and we will continue to develop the products that will enable our customers to succeed in their markets, said Shaw. Troy maintains multiple field testing sites in Asia for the evaluation of the full line of dryfilm preservatives to ensure dependable film protection in end-use coatings. Lonza Materials Protection offers Asian markets two new multi-active blends of Densil antimicrobial for use in exterior paint, coatings and related building projects. The Densil ZOD and Densil FAZ antimicrobials were developed to address the unique challenges faced by coatings formulators, particularly in tropical environments where mold, mildew, algae and other contaminants deface and damage painted surfaces. With regulatory approval in key Asian nations, Lonzas new Densil products are innovative blends of proven actives that offer broad-spectrum antimicrobial properties and other benefits, according to the company. The biocidal blends protect painted and coated surfaces from fungi, such as mold and mildew, as well as algae and many forms of bacteria. In addition, the additives are chemically stable, do not affect paint applications, such as viscosity and drying times, and deliver long-lasting film protection. They are also effective on a diverse array of substrates, including wood and stucco. Like Lonzas Zinc Omadine ZOE antimicrobial, the new Densil products contain Zinc Omadine antimicrobial and use a proprietary, color-stable technology. The concept behind the products is to complement the durable, long-term, controlled-leaching, low-water solubility properties of Zinc Omadine antimicrobial with a secondary, more water soluble fungicide. Solvay Novecare had a wide variety of new products on display at CHINACOAT2013, including its two new Rhodoline specialty paint additives. At this years show, we are showcasing two new innovations in our line of specialty paint additives Rhodoline OTE (Open Time Extender) and Rhodoline FT (Freeze/Thaw stability additive, said Marc Teo, Asia Pacific regional market director, Solvay Novecare Coatings. The OTE product extends the time before paint dries, enabling better control in achieving an even coat of paint, among other benefits. The Rhodoline FT product prevents paint from freezing in cold temperatures, which is a problem especially prevalent in China and other geographies with cold climates. Both of these specialty additives are APEfree and contain zero VOC. Apart from Rhodoline FT and Rhodoline OTE, Teo said that Solvay is showcasing two other solutions, Sipomer Cops 3 and ABEX DBR.

CHINACOAT2014 Guangzhou
CHINACOAT2014 Guangzhou will be held on Dec 3-5, 2014 in the China Import and Export Fair Complex (Canton Fair Complex). For more info on CHINACOAT visit CW
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January 2014

Industry News

Dow Details Scope for $5 Billion of Commodity Chemicals Businesses

 Dows Global Chlorinated Organics production facilities in Freeport, TX; Plaquemine, LA and Stade, Germany;  Dows Global Epoxy business, including assets in Freeport, TX; Roberta, GA; Rheinmuenster, Germany; Pisticci, Italy; Baltringen, Germany; Stade, Germany; Gumi, South Korea; Zhangjiagang, China and Guaruja, Brazil; and  Dows brine and select assets supporting operations in Freeport, TX and Plaquemine, LA; and energy operations in Plaquemine, LA. In addition to these separation actions, the company also announced that it will shut down approximately 800,000 tons of chlorine and caustic equivalent capacity in Freeport, Texas. The capacity being shut down will be replaced with supply from new facilities that will come online with the start-up of the Dow Mitsui joint venture in early 2014. The shutdowns will help maintain Dows balances and will be coordinated with the start-up of the joint venture. Building on Dows track record of successfully completing complex carveouts, Dows executive vice president Jim Fitterling will oversee the separation and transaction activities. Due to the highly integrated nature of the chlorine value chain, we are conscious not to leave any stranded costs or create negative synergies, said Fitterling. Further, we anticipate that any related transaction or transactions will include supply and purchase agreements between these units and the company to support downstream products aligned with Dows strategic market focus. In addition, the following leaders with strong experience in the chlorine value chain will lead the carved out businesses, optimizing operations and ensuring business success in anticipation of transaction: Pat Dawson, president Epoxy  Clive Grannum, president Chlorinated Organics  Jim Varilek, president Chlor Alkali and Vinyl North America Dow has retained financial advisors to explore all separation alternatives for these businesses, including potential ownership structures and partnerships such as joint ventures, spin-offs and divestitures, and expects to execute transaction activities related to these businesses within the next 12-24 months. These transactions can be in pieces or on the whole of the announced scope. In the past 12 months, Dow has completed or announced transactions totaling $700 million, including the recently announced definitive agreement to divest its global Polypropylene Licensing and Catalysts business. In anticipation of this separation, the Company announced in October it had expanded its divestiture target to $3 billion $4 billion in proceeds over the coming 18 to 24 months. In line with the companys stated commitments, Dow expects to direct proceeds of these transactions toward increasing shareholder remuneration, organic growth investments and additional interest expense reductions.

The Dow Chemical Company detailed the scope of a separation of a significant portion of its chlorine value chain. These assets are being carved out for future transactions, and represent up to $5 billion of total annual revenue, inclusive of sales on the merchant market and sales to support Dows downstream, value-added products. The scope includes approximately 40 manufacturing facilities at 11 sites, and nearly 2,000 employees. Todays announcement represents a continuation of the shift of our company toward downstream high-margin products and technologies that customers value, and generate consistently higher returns than cyclical commodity products. We are committed to prioritize our resources such that we maximize total shareholder return, said Andrew N. Liveris, Dows chairman and chief executive officer. These businesses have served us well over decades, but are serving markets that Dow has exited over time, and we are therefore right-sizing our upstream integration to match the downstream focus that we started a decade ago, Liveris added. Separating these business units will allow us to further optimize the way they can be operated; and we believe different owners will be able to extract maximum value from these highly competitive assets and their related markets. The announcement outlines a clearly defined scope of businesses that are located in attractive regions and are backed by a low-cost energy position attractive for producers of chlorine-based chemicals such as caustic soda and PVC. Further, they are coupled with businesses that command industry-leading positions with world-scale assets and global capabilities. Assets included in this carve-out are:  Dows U.S. Gulf Coast ChlorAlkali and Chlor-Vinyl facilities in Plaquemine, Lousiana, and Freeport, Texas, including Dows interest in the Dow Mitsui Chlor-Alkali joint venture in Freeport, TX;

Wacker to Expand Dispersible Polymer Powder Production Capacity in Nanjing, China

Wacker Chemie AG plans to expand its production capacity for dispersible polymer powders capacity at its Nanjing, China site in 2014. By productivity improvement and debottlenecking measures in existing facilities, the Munich-based chemical company intends to essentially double its current capacity of 30,000 metric tons per year to meet increasing customer demand in China. Debottlenecking work is scheduled to start immediately upon issuing of the necessary permission by the local authorities. Wackers dispersible polymer powder production output in Nanjing is expected to reach up to
January 2014

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60,000 metric tons annually, depending on product mix. After the successful capacity expansion for vinyl acetate-ethylene (VAE) copolymer dispersions in Nanjing site earlier this year, we are now ready to increase our dispersible polymer powder capacity as well, said Arno von der Eltz, president of Wacker Polymers. The market demand in China is continually growing, in particular for residential construction. The increasing trend towards construction of pre-decorated housing is also driving demand for ceramic tile adhesives, which require high-quality dispersible polymer powders. This capacity expansion will support market growth and strengthen our position as the leading manufacturer of dispersible polymer powders in China. Located in the Nanjing Chemical Industrial Park, Wackers Nanjing site manufactures VAE dispersions and dispersible polymer powders for the construction, coatings and adhesives sectors,
CWM news you need.qxd 3/19/07 4:45 PM Page 1

as well as for a variety of other industries. Wackers backward-integrated polymer production not only ensures reliable raw material supply for dispersible polymer powders, but also enables synergies and economies of scale through a common infrastructure and energy supply.

Bayer to Expand Production Capacity of HDI & IPDI Coating Raw Materials
The rising demand for polyurethane automotive coatings has prompted Bayer MaterialScience to expand the production of two important coating raw materials: hexamethylene diisocyanate (HDI) and isophorone diisocyanate (IPDI). After a construction phase of a year and a half, the company has now commissioned the multipurpose plant at Chempark Leverkusen. It is integrated in our existing production operations for isocyanates and designed for the manufacture of both raw materials, said Hanno Brmmer, head of Production and Technology

in the Coatings, Adhesives, Specialties Business Unit at Bayer MaterialScience. Its modern equipment also is a response to the demands of customers for faster and more flexible delivery. The company invested some 35 million in the expansion project. It is also in line with Bayer MaterialSciences new sustainability concept, the aim of which is to increase valueadded for the benefit of society, thereby enhancing the quality of life. The raw materials produced in the new plant fulfill this requirement in that they support the production of performance automotive coatings with good durability and resistance. HDI and IPDI are also used in industrial coatings and adhesives.

Arkema Starts Waterborne Emulsion Polymers Facility in China

Arkema has officially started its new 60,000 MTY emulsion polymers facility


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Industry News

on its Changshu platform. The plant, part of Arkemas Coating Resins business unit, will serve customers in the Asia Pacific region with a full line of waterborne emulsion polymers for coatings and adhesives applications. This new plant, which represented a $30 million investment, is located in Arkemas Changshu manufacturing complex, the companys largest manufacturing complex worldwide. The full startup of this new facility is an important event for our customers in the Asia Pacific region, said Richard Jenkins, global group president of Arkema Coating Resins. We promised our customers local manufacturing of innovative, marketleading products, produced in a modern, automated facility with a focus on consistent, repeatable quality, and environmental responsibility. Our new facility delivers on each of those commitments and helps place Arkema in the forefront of raw material suppliers, both in the Asia Pacific region, and globally. The plant produces a range of emulsion polymers used as binders for architectural coatings, building and construction products, adhesives and specialty coatings. The products include Encor acrylic and styrene acrylic latexes; SNAP nano-acrylic polymers; Celocor opaque polymers; and Encor Flex elastomeric latexes. In addition to the waterborne products produced in the new plant, the company markets a comprehensive line of coatings raw materials, including solventborne resins, powder coating resins, and additives.

for coatings and construction, personal care, pharmaceutical, food and beverage customers in China. The facility is located in Shanghais Caohejing Industrial Park and currently employs approximately 50 chemists. Within the coatings sector, Ashland offers analytical and testing resources to continually assess market trends and develop next-generation additives that help customers improve the performance and value of their paint and coatings products. In addition to architectural, industrial, specialty and wood coatings, Ashland provides functional additives for paint removers, universal colorants and emulsion polymerization. In construction, Ashland products perform in a variety of applications including cement-based tile adhesives, renders, concrete, external insulation systems, mortar cements and self-leveling compounds. They provide functional properties including thickening and rheology control, water retention, adhesive strength, binding power, film formation, conditioning and deposition, colloid stabilization, suspending and emulsifying action.

conventional BDO are natural gas, butane, butadiene and propylene. BASF currently produces BDO and BDO equivalents at its sites in Ludwigshafen, Germany; Geismar, Louisiana; Chiba, Japan; Kuantan, Malaysia; and Caojing, China. In July BASF announced to increase its global capacities for BDO to 650,000 metric tons and for PolyTHF to 350,000 metric tons within the coming two years.

Chromao Technologies and CPS Colors Colorants Business Combine

Global supplier of pigment and chemical dispersions Chromaflo Technologies and integrated tinting specialist CPS Colors colorant business combine to create one of the leading independent global colorant system and pigment dispersion platforms worldwide, serving customers in architectural and industrial coatings as well as the thermoset plastics markets. As a result of the combination, the former CPS Color Equipment Business Unit will become a standalone company under the well-known brand name COROB. The new colorants and dispersions specialist will operate under the name Chromaflo Technologies and will be headquartered in Ashtabula, Ohio, with production facilities in the U.S., Canada, the Netherlands, Finland, Australia and China. Sales and technical support will also be provided throughout North and South America, Europe, Australia, China, India and South East Asia. Chromaflo Technologies will have global sales, manufacturing and technical capabilities with revenue in excess of $400 million annually. The CPS Color Groups Equipment Business, which includes dispensing, mixing and shaking equipment, is not included in the combination with Chromaflo and CPS Colorants and will become a standalone company operating under the name COROB. With an installed base of over 100,000 units, COROB generated 78 million of turnover in 2012 selling dispensers, mixers and shakers. COROB will continue to be owned by Nordic Capital Fund VI. CW
January 2014

BASF Produces First Commercial Volumes of Butanediol from Renewable Raw Material
BASF has produced its first commercial volumes of 1,4-butanediol (BDO) from renewable raw material, and is offering this product to customers for testing and commercial use. The production process relies on a patented fermentation technology from Genomatica, based in California. The fermentation process uses dextrose as a renewable feedstock. The quality of BDO based on renewable raw material is comparable to petrochemicalbased BDO. BASF plans to expand its portfolio with selected BDO derivatives based on renewable feedstock, including Polytetrahydrofuran (PolyTHF). BDO and its derivatives are used for producing plastics, solvents, electronic chemicals and elastic fibers for the packaging, automotive, textile, and sports and leisure industries, among others. The starting materials for the production of

Ashland Adds Coatings & Construction Lab to its Shanghai Technical Center
Ashland Specialty Ingredients, a commercial unit of Ashland Inc., has added a coatings and construction lab in its Shanghai Technical Center. With 20 additional chemists, the newly expanded technical center houses laboratory facilities for research and development, application technology and services

44 | Coatings World

Ross Large Capacity Dual-Shaft Mixers

Ross Dual-Shaft Mixers deliver an ideal balance of bulk flow agitation and high speed dispersion required in the processing of viscous pastes, gels, suspensions, slurries and emulsions. These machines feature two independentlydriven agitators than run at different speeds, imparting varying levels of shear and ensuring adequate turnover over a wide viscosity range. Production models are offered in many standard sizes up to 4000 gallons capacity. Pictured is a Dual-Shaft Mixer Model CDA-500 with a maximum working capacity of 500 gallons. An air/oil hydraulic lift raises/lowers the agitators from/into the mix can. NEMA 12 safety limit switches prevent operation of the drives when the mix vessel or agitators are not in the proper position. All product-contact parts are stainless steel 304 with mill finish and welds ground smooth. The heavy-duty Two-Wing Anchor Agitator and dual-blade High Speed Disperser are driven by 10HP and 100HP inverter-duty motors, respectively. Hinged Teflon scrapers are attached to the anchor for wiping of the vessel sidewall and dished bottom. A tungsten carbide coating on the saw-tooth disperser blades allows the mixer to be used with abrasive materials. The custom mixer cover includes appropriate connections for ingredient addition, dust collection and a delumping device. A thermowell with type J thermoprobe is also mounted through the cover. A 50-psig stainless steel two-zone dimpled jacket enables heating/cooling of the product. The flush tank ball valve mounted on the vessels bottom front features a 150# ANSI flange outlet connection, pneumatic actuator and air-powered open/close controls. The vessel is mounted on three legs suitable for use with load cells. A Ross SysCon NEMA 12 Dual Axis Control Panel houses the Variable Frequency Drives and PLC Controls. A separate NEMA 4 Operator Panel includes a 10 color HMI touchscreen for controlling speed, load and product temperature, as well as saving up to 10 recipes.

molecular weights and alternative uses with unsaturated or fully saturated backbones.

Umetrics Launches SIMCAOnline 13.2

Umetrics has released version 13.2 of SIMCA-online, a Windows-based software solution, for multivariate process monitoring and predictions for continuous and batch processes. This latest release includes key features which continue to strengthen the capabilities of SIMCA-online including full visualization capability on portable devices such as tablets and smart phones and web browser visualization. Also new in version 13.2 is the ability to capture low frequency data at varying sampling times during batch evolution. In addition, interfaces for SIMCA-online have been certified for compliance by the OPC Foundation as the first and only multivariate software on the market.

New Monol Oligomer Technology Expands Applications for Cray Valleys Krasol Additives
Cray Valley has introduced Krasol LBH 5000M, the newest addition to its portfolio of liquid polybutadiene additives. The mono-hydroxyl functional oligomer (monol) is a versatile additive that supports new applications for reactive polybutadienes. The monol can also be hydrogenated to produce a clear liquid (Krasol HLBH 5000M). As a long-chain alcohol (C250), the monol retains resistance to acids and bases in harsh environments, is hydrolytically stable and is compatible with hydrocarbons. In composite systems the oligomeric chain can promote surface modification and adhesion, as well as hydrophobicity or rheological modification. Krasol is compatible with many substrates, including polyolefins. Krasol monols can be further modified for use as macromonomers, surfactants, compatibilizers, fluid additives and other value applications. Cray Valleys Krasol products are linear diols. The products are typically used in performance urethane applications that require excellent hydrolytic stability and chemical resistance. Commercial Krasol products are produced with a molecular weight range of 2,000-5,000 g/mol, contain 65 percent vinyl content, and have a glass transition temperature of approximately -45 C. Cray Valley is continuing to develop additional variants of the monol, which will create new technologies with various

WACKER Launches VINNAPAS CA 55 VAE Dispersion

The WACKER Group has developed a new dispersion based on vinyl acetateethylene copolymers (VAE) especially for the European carpet market. With VINNAPAS CA 55 as a binder, it is possible to formulate both precoats and secondary coatings to bond the backings of tufted carpets used as broadloom carpets in residential as well as in commercial buildings. The new VAE dispersion features low emission values, reduced odor and increased flame retardant properties and can replace traditionally used latex binders based on styrene-butadiene (SB). VINNAPAS CA 55 is an aqueous dispersion based on vinyl acetate-ethylene copolymers with a mid-range glass transition temperature. The new product offers excellent bonding and processing properties for tufted carpets. The dispersion supports the European standards and technical requirements for tufted carpets, including tuft bind and delamination properties. CW
Coatings World | 45

January 2014

Suppliers Corner


Archroma Names New COO

Cortazzo is a veteran of the building industry with more than 35 years of experience in building restoration in New York on some of the most high profile structures in the Cortazzo city, including two decades with Kemper System America as managing director. transmission operation. Prior to that, Traynor served as sales manager for Westinghouse Power Generation, an industrial OEM involved in the sale of large turbine power plants. Traynor will continue in his role as business development consultant for CeralUSAs joint venture partner, Liburdi Turbine Services of Dundas, Ontario, promoting its specialized line of erosionresistant compressor coatings and advanced repairs for turbine life extension. Traynors role at CeralUSA will strengthen the synergy between the companies complementary product lines.

Archroma, a global manufacturer of color and specialty chemicals, and the former textile, paper and emulsions businesses of Clariant, has named Stephan Sielaff chief operating officer. Based in Reinach, Switzerland, Sielaff will oversee the business global production, manufacturing and integrated supply chain activities, ensuring the highest level of performance and efficiency to meet the companys commitment to world-class standards and high service levels, it was reported. Sielaff has spent the past eight years with Symrise, most recently as the senior vice president Global Operations of the Flavor and Nutrition business. Previously Sielaff held various roles in supply chain, innovation and engineering, as well as marketing at Unilever.

Munsch Joins Englert As Tolling Sales Manager

Michael Munsch has joined Englert, Inc., a leading supplier of coated coil products to the building products industry, as tolling sales manager. Munsch has nearly 30 years of sales experience in the coil coating industry with coil coaters including Brightsmith Coil Coaters and Pre-Finished Metals, Inc. and with coating suppliers including AkzoNobel Coatings and Valspar Corporation. In his new role, Munsch will be responsible for Englerts toll coating program for a wide variety of industries including building products, automotive aftermarket products, HVAC equipment, coil and sheet distributors and mills.

PolyOne Board of Directors Elects Kerry J. Preete as Independent Director

PolyOne Corporation, a leading global provider of specialized polymer materials, services and solutions, announced that its Board of Directors has elected Kerry J. Preete as an independent director. He will serve on the Environmental, Health and Safety committee and the Compensation committee. His election expands the number of PolyOne directors to 11.

Majewski Appointed Chief Executive Ofcer of ChromaScape

George M. Chase, chairman and CEO of ChromaScape, Inc., has relinquished the title of CEO. Chase will continue as ChromaScapes chairman of the board of directors, while focusing on company expansion through organic growth and acquisition. Joseph S. Majewski will assume the role of CEO for the company. Majewski currently serves as president and chief operating officer, and has fostered the organizational development, growth, and sustainability of ChromaScape since joining the leadership team in 2004.

CeralUSA Signs Traynor to Market Coating Product Line

CeralUSA, LLC, a manufacturer of environmentally friendly coatings for the aerospace, power generation and oil and gas industries, recently signed a representation agreement with Ted Traynor. Traynor is an industry veteran with more than 40 years of sales, marketing and business development experience in all aspects of the gas turbine industry. He has served as marketing manager for Pratt and Whitney Power Systems, an OEM involved in adapting aero engines for power generation and pipeline

Powder Coating Institute 2014 Board of Directors Announced

The Powder Coating Institute (PCI) has announced the 2014 Executive Committee and Board of Directors. The Executive Committee for 2014 will be Bob Allsop, Nordson, president; John Cole, Parker Ionics, vice president and John Sudges, Midwest Finishing Systems, secretary/treasurer. The rest of the 2014 PCI Board will be Barry Keating, PPG Industries; Chris Merritt, GEMA USA; Chris Reding, DSM Resins; Dean Edwards, Trimite Powder; Paul West, Sun Polymers Inc.; Ron Cudzilo, George Koch Sons; Steve Kiefer, Akzo Nobel, and Shivie Dhillon, Sundial Powder Coatings. CW
January 2014

Cortazzo Named VP Sales for Keim Mineral Coatings of America

Steven Cortazzo was named vice president of sales for Keim Mineral Coatings of America, Inc. His responsibilities include corporate branding and business development in the New York metro region including New York and New Jersey.

46 | Coatings World

Coatings for Concrete Conference in Las Vegas January 20

January 20 - 24, 2014 Latex Film Formation Workshop
Location: Orlando, Florida Contact: Emulsion Polymers Consulting and Education, LLC Phone: 603-742-3370 Email: Location: Bombay Exhibition Center, Goregaon, Mumbai, India Contact: PaintIndia Website:

May 13 - 15, 2014 JEC Americas 2014

Location: Atlanta, GA Contact: Thierry-Alain Truong Email:

March 11 - 12, 2014 Middle East Coatings Show

Location: Dubai International Convention and Exhibition Center, United Arab Emirates Contact: Quartz Coatings Ltd. Phone: +00 44 (0) 1737 855109 Website:

January 20, 2014 Coatings For Concrete Conference

Location: Planet Hollywood Resort and Casino, Las Vegas, Nevada Contact: American Coatings Association Phone: 202-462-6272 Email:

May 14 - 16, 2014 Coating Expo Vietnam 2014, International Coating, Pigment and Ink Exhibition and Conference
Location: Ho Chi Minh City, Vietnam Website: Email:

March 27 - 28, 2014 Custom Coater Forum

Location: New York-New York Hotel and Casino (Las Vegas, NV)

January 21 - 24, 2014 World of Concrete

Location: Las Vegas Convention Center, Las Vegas, NV Website:

May 18 - 21, 2014 Southern Society for Coatings Technology 2014 Annual Technical Meeting
Location: Marriott Hilton Head Resort & Spa, Hilton Head, SC Contact: SSCT Website:

April 7 - 10, 2014 American Coatings Show 2014

Location: Georgia World Congress Center, Atlanta, Georgia Contact: AC Show Management c/oNurnbergMesse North America Phone: 770-618-5830 Website: Email: info@american-coatings-show. com

February 24 - 28, 2014 41st Annual Waterborne, High-Solids, and Powder Coatings Symposium
Location: The Sheratorn Canal Street, New Orleans, LA Contact: School of Polymers and High Performance Materials at the Univeristy of Southern Mississippi Phone: 601-266-4475 Website:

June 2 - 5, 2014 Core-Shell Latex Particles Fundamental Aspects of Morphology Control

Location: University of New Hampshire, Durham, NH Contact: Emulsion Polymers Consulting and Education, LLC Phone: 603-742-3370 Website: Email:

April 28 - 29, 2014 Hybrid Latex Systems

Location: University of New Hampshire, Durham, NH Contact: Emulsion Polymers Consulting and Education, LLC Phone: 603-742-3370 Website: Email:

February 27 - 28, 2014 RadTech Annual/Winter Meeting

Location: Miami

March 3 - 6, 2014 Scale-up and Commercial Production of Emulsion Polymers

Location: San Francisco, CA Contact: Emulsion Polymers Consulting and Education, LLC Phone: 603-742-3370 Email: Website:

June 17 - 18, 2014 Powder Coating Summit

Location: Columbus, OH Contact: Powder Coatings Institute Phone: 814-833-0681 Website:

May 12 - 14, 2014 RadTech 2014

Location: Hyatt Regency OHare, Rosemont, IL Contact: RadTech International North America Phone: 240-497-1242 Website: Email:

September 3 - 5, 2014 Asia Pacific Coatings Show 2014

Location: Balai Sidang Jakarta Convention Centre Contact: Web: show/apcs/ CW
Coatings World | 47

March 6 - 8, 2014 PaintIndia 2014

January 2014



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48 | Coatings World

PA I N T & C O AT I N January 2014


Products & Services

Advertising Index

Company Name
American Coatings Show 2014 Chemark Consulting Conn & Company Eastman Chemical Company Hoover Color Corp McDaniel and Associates, PC Micro Powders Inc. Nubiola USA Reichhold, Inc.3 Shamrock Technologies Inc. Siltech Corporation SincolUSA Corporation Tiger Troy Corporation




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9 800-243-8148 29 973-443-4200

Coatings World | 49

January 2014

Final Coat

Sansin Wood Finishes on Bow River Bridge in Banff, Alberta, Canada

et over the Bow River in the town of Banff, the Bow River Pedestrian Bridge, with a clear span of 80 meters, is considered the longest timber bridge of its kind. Two specially selected Sansin Enviro Stains were chosen to protect the bridges wood structures. Wood decking was selected to allow drainage and reduce build-up of snow and ice in the winter. The 113 timber deck panels are removable for easy access to newly installed pipes running underneath them.

Sansin Products Featured on the Bow River Pedestrian Bridge:  First coat: Sansin KP11-S a ready-to-use, penetrating, low-VOC coating that provides a long-term protective undercoat for millwork and wood products that are subject to wet conditions. Sansin KP11-S is designed to reduce swelling, wood rot and moisture absorption.  Second and third coats: Sansin SDF Top Coat a high solids version of its flagship SDF product, which can be used as an impenetrable maintenance coat, offering maximum protection from discoloration, UV degradation and water staining.

The bridge was formed by two 40 meter tapered haunch girders, cantilevering from either side to support a central 34 meter suspended span.

50 | Coatings World

January 2014

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