!

"#$%&'&()
*"%+,-" /0,%#$
1-&(-02 3456
7!*/1568
9#:,;-" 0 <;';#&% *0''") =;%>?"+
<@==AB 3456C <;';#&% *0''")C
!
D0';E&-%;0 F @<9
!"#$% '()*
TvLP is a Silicon valley immersion program on technology venture
creation that provides state-of-the-art training along with valuable
networking opportunities with Silicon valley investors, entrepreneurs
and service providers.
The program is geared for those seeking to start a technology venture,
whether they are scientists, young entrepreneurs, or managers as well
as for those looking for learning the Silicon valley venture capital model.
TvLP is delivered in English by Silicon valley instructors and with
contributions by investors, entrepreneurs, and professionals from
leading companies in the Silicon valley area.
lt combines lectures, case studies, group projects, networking events,
and site visits to notable incubators, startups, and large tech companies.
!"#$ &'
!"#$%&
!
ph credit: Christian Rondeau
+,-#./01 *2#123.4
To complement the two weeks of training and networking, there is an optional
third week of formal mentoring. This includes 10-hours with a mentor to continue
your training on building your venture and/or develop custom connections.
During this optional third week you can attend events, further build your
network, and follow up with any connections you made during the first weeks.
Of course, you can also take time to relax in the beautiful San Francisco area.
5,%/#036 %7/28 9::;
TvLP will be offered in Silicon valley on:
- <$6= >? @ !$1$4% >A >?BC (two weeksj
- Fall 2014
!"#$"%& ()"*+)*",
-., /"#$"%& 0( &%1, */ #2 ).",, &%03 /%")(4
5 03()"*+)#"56,1 +#*"(,( 789 .#*"(:
5 $"#*/ ;#"< 6,1 => % &,3)#" 7? .#*"(:
5 3,);#"<03$ ,@,3)(A
The courses are mainly in the morning, about 3 hours a day,
while the afternoons and evening are devoted to group work
and networking events.
As part of the networking, you will hear from startup entrepre-
neurs, former startups that now are large companies, as well
as investors.
Any free time will be used to complete your course assignments.




ph credit: Dell lnc.
!"#$%&
!
MON
SANTA CLARA
TUE
MOUNTAlN vlEW
WED
PALO ALTO
THU
MENlO PARK
FRl
SAN FRANClSCO
SAT/SUN
AM
PM
Students
land at San
Francisco
aiport





Group work










visit at vC

lNTEL
museum
visit















visit Stanford
Univ.


The evening is a good time for doing group work or for getting the assignments done



!"#$"%& ()*+,-.+
!"#$ #$ & '($$#)*+ $,"+-.*+/ !"+ &,0.&* '1(21&3 #$ $.)4+,0 0( ,"&52+ 6#0"(.0 5(0#,+ -.+ 0( 0"+ &7&#*&)#*#08 (9 #5$01.,0(1$: +501+'1+5+.1$: #57+$0(1$: ,(3'&5#+$: 9&,#*#0#+$ &5- 5+06(1;#52 +7+50$/
!"#$%&
!
MON TUE WED THU FRl SAT SAT/SUN
Moving to
Santa Clara
Settling in
Silicon valley
Program
overview
Bootcamp
Welcome
lunch with
Facuty
Groups
creation
Pitch deck
introduction
Entrepreneur
talk
SAN JOSE
3hr-CLASS
Lunch break
Group work Group work Group work
San Jose
incubator visit
Logitech visit
Entrepreneur
talk
Networking
event at
PayPal
3hr-CLASS 3hr-CLASS 3hr-CLASS 3hr-CLASS 4hr-CLASS 3hr-CLASS 2hr-CLASS 3hr-CLASS
Apple campus
visit and lunch
Lunch break
Cultural
differences
Eu/US talk
Company
accelerator
visit
Networking
event: dinner
with an
entrepreneur
Networking
event
SUNNYvALE
Entrepreneur
talk
Plug&Play
incubator
visit
Lunch at
Red Rock
Coffee
Google visit
Company
incorporation
and visa talk
Computer
history
museum visit
Napa valley
tour
Group work
and
assignments
STANFORD
Group work
Lunch at
Buck's of
Woodside
visit at
BlackBox
Mixer event
Lunch at
Coupa Cafe
visit at 2
startups
Group work
Startup
advisor talk
Group work
Group work
visit startups
Lunch break
lnvestor talk
about
fundraising
Networking
event at
Microsoft
Networking
event with
BAlA network
Presentation
coaching
Lunch break
Draper Univ.
visit
lDEO visit
Mind the
Bridge
incubator visit
TechShop
visit
visit at Studio
Fathom
Networking
event
Free time
Prepare for
pitching
Final Pitch
to investors
GREAT
CELEBRATlON
PARTY
!"#$"%& ()""*()+)&
!"#$ % &'(#)* +'#,
TvLPp!ovidesthebusinessfundamentals
necessarytosuccessfullylaunchatechnology
ventu!e.Classesa!etaughtbyafacultywho
a!e!enownedSilicon"alleyuniversity
p!ofessorsandtop-levelp!ofessionals.
Casestudymaterialswillbeprovidedto
studentsinadvanceoftheprogram, following
theAmericanbusinessschoolmodel. These
casestudieswillbeusedduringin-class
discussions.

Thecurriculumconsistsofclassescovering
bothstartupfundamentalsandfunctionalskills.
Thetopicswewillcoverinclude:

-*". 0(123145

(Leadership,cofounders,incentives,contracts,etc.j

6$#"$*517 8')1$1'4145

(Market research, product management, customer
targets, value, cost, price and revenue modelsj

!#'3(7$ 3*9*2'8.*4$
(Project management, agile/lean startup methodsj

:()14*)) 3*9*2'8.*4$

(Marketing, sales, partnershipsj

6$"#$(8 ;14"47*

(Bootstrapping, fundraising, income statements,
presenting/pitch decks, exit strategiesj
phc!edit:#ulanePublicRelation
!
!"#$%&
<
!"#$ % &#'() *'#+
The goal of the g!oup work is to develop a
pitch (a p!esentation of a business idea for
investors, customers, and partnersj.
An experienced p!ofessor with a startup
backg!ound will p!ovide the students with the
essential elements to c!eate and p!esent a
pitch. The mentor will guide the students in
small g!oups during the p!eparation of their
pitch materials. During this part you will lea!n
how to p!esent your business idea in about 10
slides:
,- .(/$'01# )#'23104
5- 6'(# /'3($7'84
9- :"#+1$ '))'#$(87$;4
<- .'0)1$7$7'8 "8= ;'(# =7>>1#18$7"$7'84
?- 6'(# /(/$"78"231 @'0)1$7$7A1 "=A"8$"B14
C- D1"0E0"8"B1018$4
F- !"#$81#/E78A1/$'#/4
G- H1A18(1 0'=134
I- &'J$'J0"#+1$ /$#"$1B;4
,K- L78"8@7"3/M
ph c!edit: lDEO
"ou could bring a business idea of yours
to be developed during the g!oup work
(although, depending on the number of ideas,
we can not guarantee that all the p!oposed
ideas will be developed during the p!ogramj.
ldea generators own their ideas coming
into the p!ogram.
At the end of the two-week long program,
the g!oups will p!esent their pitches
to a panel of p!ofessional investors.
!
!"#$%&
N
!"#$ & ' ()$*+#,-./
Networking events will take place during the afternoon and the
evening. This will include networking with entrepreneurs as well as
with investors and business students; site visits to startups, incu-
bators, and large companies; and special talks provided by lawyers,
investors, and successful entrepreneurs.
Each day you will be exposed to a key area of Silicon valley so you
gain a deeper understanding of the area. Events will take place in
Palo Alto, Menlo Park, Mountain view, San Jose, and San Francisco.
We will have site visits to startups that turned into large companies
(e.g., Apple, Google, or Facebookj, incubators that are shaping the
technology landscape (e.g., Plug & Play Tech Centerj, and facilitators
for European startups (e.g., M31 or Mind the Bridgej, and some of the
most promising startups of the moment.
The participants will also meet investors including angels and venture
capitalists on Sand Hill Road.
Breaks will occur in the most famous coffee shops, where you will
often find entrepreneurs coding at their computers or meeting with
prospective investors.
We will also attend famous networking events provided by organiza-
tions such as the Churchill Club, Sv Forum, Bay Bio, or Orrick Total
Access. The program will give you the opportunity to network with
local entrepreneurs, investors, and service providers to help with
building your business.
Social events will also be an opportunity to connect with valuable
networks of European talent in Silicon valley.

ph credit: Evan Bench
!
!"#$%&
ph credit: Chrisada
!"#$%&
!
!"#$%&'

!"# %&'( )*(+,"-*.*
is a professor at Santa Clara University and teaches competitive
marketing strategy in the MBA program, ranked among the top
20 part-time programs in the U.S. He is also the founder of
Montermoso Associates, a high tech consultancy and training
firm. Previously, he spent 20+ years at Hewlett-Packard.
Dr. Montermoso holds a B.S. in Engineering and Applied Science
from Yale University, an M.S. in Applied Math and Computer
Science from Harvard University, and a Doctorate in Business
Administration from the Harvard Business School.
!"# )/(0 !# 1,&(0
is a professor at the Haas Business School at Berkeley
University where he teaches leadership in the MBA program.
Previously, he was a consultant at leading firms including
Booz & Company, Price Waterhouse Coopers, and Accenture.
Dr. Leung received his PhD in Organizational Behavior from
the Graduate School of Business at Stanford University, an
MBA from the Booth School of Business at the University
of Chicago and a B.S. from Carnegie Mellon University.
!"# 2,""/ 3"/44/+5
is Chair of the Management Department at Santa Clara University.
She is an expert on how to combine technology and organization
decisions - ranging from small cheese companies to Fortune 100
technology companies. Some of these ideas are outlined in her
award-winning book, The Plugged-ln Manager: Get in Tune with
Your People, Technology, and Organization to Thrive". Terri is
one of the 100 honored members of the 2012 Silicon valley
Women of lnfluence. She has written for the Wall Street Journal
and the Harvard Business Review Blog.
6',,- 7'4'"
co-founded and served as the CEO of Bitzer Mobile (Acquired by
Oracle in Nov. 2013j and he also teaches Entrepreneurship at the
University of California Berkeley. He is a serial entrepreneur and
has started or worked at six startups.
He founded Startup-advisor.com to educate entrepreneurs and
has published six books. Naeem served as the president and CEO
of three venture backed technology companies as a board member/
advisor to 35 companies. He holds degrees from Brown University
and the University of Minnesota, both in electrical engineering.
18(9' :-/+5
3/9,*( :5''('(
is a seasoned high-tech executive and entrepreneur with over 20
years of success in commercial software development, innovation,
and management. He has worked with large and small corporations
such as Apple, National Geographic Society, Santa Fe lnstitute,
Alchemedia, U3, vitro, and Soil Tech. ln recent years, combining
his experience and methods Gideon works as mentor for startups
and large companies. He has established the Entrepreneurial Studies
lnitiative at University of California Santa Cruz. He holds a B.S. Eng.
from the lsrael lnstitute of Technology, and a M.S. Eng. from Cornell.
!"# ;"'(</(, 3*"9*(
is a lecturer at Santa Clara University and at Stanford Continuing
Studies. lmmediately after earning her PhD from Yale she was
an assistant professor at Stanford Graduate School of Business.
Since then, she's held senior management roles at several high
tech firms, spent 5+ years with Boston Consulting Group as a
Global Organization Manager, and co-founded a professional
repertory theatre. Her focus now is helping companies become
more innovative through improving culture, leadership style, and
teamwork.
is on the faculty of Stanford University as a lecturer in Global
Entrepreneurial Marketing. She brings over 25 years of experience
in marketing, sales and general management across a diverse set
of industries and has spent the last 15 years working in the area
of high technology products and services. Lynda has been SvP
Marketing/Chief Marketing Officer for a number of companies
including Genesys Telecommunications Laboratories, Nuance,
Genpact, Jive, Wevideo and Twilio. She holds an MBA from the
Wharton School of Business at the University of Pennsylvania.
=/->,"?8 @/,4?/(0
Founder and President of Wiefling Consulting, and Executive Editor
of the Scrappy About Series, is a globally recognized author and
business leadership consultant specialized in helping people
achieve what seems impossible, but is merely difficult. She is the
author of one of the top project management books in the US,
translated in Japanese. A physicist by education, she worked for
10 years at HP in product development project management.
Kimberly has helped to start, run and grow a dozen small
businesses, some of which are still in business and profitable.
!"
!"#$%&
!"# %" &''()
TVLP |s ||m|ted to 20 part|c|pants
that are 18 years or older.
A good understanding of the spoken
and written English language is required.
Admission to the program is subject
to an application process.

App|y today to ho|d your spot |n th|s dynam|c
and va|uab|e program. It |s FREE
Program contact
For any question please email
http://app|y.tv|p.co
app||cat|ons@tv|p.co
App||cat|on Dead||ne and Not|f|cat|on
First application round Deadline Apr|| 12, 2014
Notification date Apr|| 19, 2014
Second application round Deadline* May 16, 2014
Notification date May 23, 2014
Program confirmation May 23, 2014
* The second application round will not take place in
case that 20 valid applicants are selected during the
first round. You are strongly encouraged to apply to
the first round.
5|||co| va||e, |s ||e o|ace w|e|e |a|e||s co0|d |0|| a o0s||ess |dea |o |ea|||,.
|| |s a 0||q0e m|x o/ e|||eo|e|e0||a| c0||0|e, cao||a|s, a|d o|ese|ce o/ |ooa| comoa||es.
!"#$%$&' )%*'+,-%$'. /#"0,&"$- 1 234 5-%+,%$ 670,$"00 1 5$8"0-9"$- 5$,-,%-,8". )3: ;4<=. >?@
!"#$%&
^o ma||e| w|a| ,o0| oac||o0|d o| exoe||e|ce, as a| e|||eo|e|e0| |ea||||
aoo0| 5|||co| va||e, /|om ||e ||s|de, ,o0'|| oe /o|||/|ed, e|e||zed, e||||a||ed
a|d ||0|,, e.e|-c|a|ed. O||||a||| /|om a| e|||eo|e|e0||a| ca|ee| || /0s||a||a,
| ca| sa, /|om /||s|-|a|d exoe||e|ce ||a| 7|e va||e, |s w|||o0| do0o| |o0|d ze|o
o/ |||o.a||o|, .e||0|e a|d .a|0e c|ea||o|. ...|| a|| oe||s |e|e
A,B" =C#,%D'7. 3$-#"*#"$"7# 1 5$8"0-'#. ?5E524) F@EE3;. >?@
7|e |ooa| eco|om|c c||s|s ooe|s |ew ma||e| ||c|es a|d c|ea|es |ew ooss|o|||||es
/o| o|a.e e|||eo|e|e0|s w||||| |o ||||| o| a|d so|.e |a|e o|oo|ems
G%"-%$' /"++,D%$'. /'+,-,D%+ @&8,0'# %- -H" >I?I 39J%00C. 5K@E;