Windows Ads in Apps 8 presents 101 Reaching new opportunities Audiences & for Making both Money developers

with Advertising and advertisers. Develo pers can use advertising to monetize their applications while presenting a rich, engaging and immersive advertising experience to their users. Advertisers can u tilize advertising within apps to deepen their engagement with their customers. Browse the document Terminology C:\Users\v-junyo\Desktop\MSFT_logo_rgb_C-Gray.png Anchor Ad below Size: forThe some size quick of the concepts ad unit on in Adspixels in Apps. (e.g. 300x250) that Ad developers Experience: include The ad their experience app. that launches from an anchor ad. With Microsoft Advertising, Impression: UUs: Ad Yield: Inventory: Unique Revenue most The users Volume generated number ad who experiences or see of number from views the ad the of launch of impressions advertising ad aninventory; ad from unit. any in impressions adgiven a often format. measured time available period. as revenue on your per app. imp Buying Models/Rate CPM: Cost Per Thousand impressions; advertiser pays when a use ression. r seesCost CPC: CPA: an ad. PerMicrosoft Click; advertiser Action; advertiser pays developers pays payswhen when on aauser CPM user model. clicks completes on the a specific ad. actionEnga gementClick-Through CTR: Metrics Rate; number of clicks on the ad divided by the number of deli vered Ad CVR: impressions Conversion, of typically that ad. represented as a percentage calculated by the numbe r of adAd Common conversions, FormatsBanner divided Ad: Most by the common number adof type clicks, that is multiplied constructed by 100. from GIF, Fla sh, Animation Expanding Video Interstitial Common Ad:SizesChoose Ad Ad:Ad: similar files Ad an size toad achanges popular banner that appears industry andexcept ad expands while sizes video out the tooriginal from plays create original instead higher destination size of advertiser a static loadsdemand:2 image Why advertising? 728x90 160x600 292x60 500x130 300x250 250x250 50x125 More and more, developers are turning to advertising to monetize their apps. Th e Microsoft Ad SDK delivers attention-grabbing ads that are not perceived as int Advertisers rusive.* When you create willan pay app towith reach the your Microsoft audience. Advertising SDK for Windows 8, you joi n the multi-billion dollar media marketplace. As the app publisher, you have the opportunity to attract unique and valuable audiences that advertisers will pay to reach. By connecting the advertiser to your app audience with relevant and en gaging experiences, you create value for advertisers and users, and revenue for Ad 101:for yourself. Skyadz *Source: Think Ads Windows in like Apps anfor 8 advertiser. Windows 8 Release Preview Pilot Research. Microsoft in Want C:\Users\v-junyo\Desktop\MSFT_logo_rgb_C-Gray.png Whats partnership toin learn it for with more? advertisers? Metrixlab. Please visit September The www.windowsadvertising.com. right content 2012. Sample and a relevant size: 300. audience. App devel opers create value for advertisers by providing a medium to reach an audience an audience that is likely to be interested in the advertisers product, service or b rand. Choose from a variety of anchor ads to enable ad experiences that consumers like and advertisers will pay forYoull want to make sure that your anchor ad is easily visible to users, but dont distract users from their core goal. Our motto is invite, dont interrupt. Make sure the ad fits with our overall app design and d elivers How advertisers a seamless measure experience. performanceAdvertisers measure engagement through a varie ty of metrics including: number of impressions delivered, number of users reache d, Click Through Rate (CTR), Conversion (CVR), time spent, and other interactions wi th the ad. The higher the number of clicks on an ad, the greater the level of en gagement. The combination of audience characteristics, CPM and CTR drives the de mand for Whats inan itapps for developers? inventory. Revenue! To drive the largest yield per advertisement , you need to attract as many eyeballs to the advertisement as possible. Ads pla ced in the upper half of the screen (above the fold) or in the first frame that a user sees, drive more ad impressions. When marketing the value proposition of your app, tag your app with the specific category of content it provides, such as gaming, finance, etc., to help advertisers easily identify what type of audience they may reach.Keep advertising in mind right from the start of development. De tails such as app content and context, where to place an ad, and how it looks in different viewing modes are extremely important. Bottom line: you want to place ads where users can see them, without intruding on the app experience.How you as the developer measure ad performanceYour ad revenue or yield is driven by how m uch advertisers pay per ad impression, and how many impressions are bought by ad vertisers. Advertisers will pay a certain cost per impression to reach their aud ience. This cost is known as CPM or Cost Per Thousand. Advertisers will have the o pportunity to buy your advertisements at this rate. The goal of the developer is to carefully monitor advertising campaigns to drive the best yield. Adjusting t he anchor ad size may help drive up the ad yield. Make sure to choose an ad prov ider that serves ad experiences that respect users and keep them engaged and wit hin the More With and Microsoft app. more, Advertising, developers are developers using advertising choose from to among monetize many their anchor app. ad sizes to identify a solution thats right for their app. Most of our ad experiences launch The frombest any ad anchor experiences ad format. follow the motto invite, dont interrupt. Microsoft Advertis ing delivers ads that are attention-grabbing C:\Users\v-junyo\Documents\Microsoft Summary Files\DesignTools\Brand but are not perceived Photos\Windows as intrusive. 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