BACHELOR OF BUSINESS MANAGEMENT (HONS)

COURSEWORK Individual Assign !n"

#!a$ Su,-!." W!ig0"ag! R!gula"i3ns A5 La"! Su, issi3n A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between to 10 days! results in a 0% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework. B5 4!liv!$a,l!s "tudents must submit all materials supporting their coursework listed in the deli#erable section. $he coursework must be done in a group and must be entirely your own work. %lease make sure that you are aware of the rules concerning plagiarism. &f you are unclear about them! please consult your program coordinator'lecturer.
Plagiarism is presenting somebody elses work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the university college.

%&'(

MONTH

)an * A+$il

INTERNATIONAL BUSINESS (BUS //'/) %12 Su, issi3n 4a"! /$d Ma$.0 %&'(

$he coursework should exhibit formal research skills i.e. with a table of content! proper citations! references! and appendices. $he coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you ha#e selected. "tudent may include additional rele#ant data'information apart from the proposed guidelines in con(unction to your research. Additional marks will be awarded for such attempt. A )* containing the softcopy #ersion of your coursework should be submitted as well.

BACHELOR OF BUSINESS MANAGEMENT (HONS) 1

Individual Assign !n" * 6u!s"i3n "elect a country of your choice and describe its customs! beliefs! #alues! culture! and legislations and discuss how an organi+ation would be able to employ this information on making decision on, (a) $ypes of products or ser#ices it could market, (b) &deal way to market the product or ser#ices (c) %rice segmentation (d) %roduct or ser#ice acceptance -our report should include. /xecuti#e "ummary $able of )ontent 0ain 1ody 2ecommendation )onclusion List of 2eferences'1ibliography Appendices (if rele#ant) 3rading "cheme

Guid!lin!s
(1) -our mark in this coursework will carry a %12 weight in the assessment of your o#erall performance in this module. (4) -ou will be working on this coursework in an individual ,asis5 (5) $he assignment will be in a $!+3$" format of not more than %71&& 83$ds. (6) Appropriate A9A will be employed where applicable.

( ) -our assignment should type written! 1 7 line spaced! font 14 $imes 8ew 2oman and (ustify aligned. %lease d3 .3 , ,ind5 2

(9) "tudents are to pro#ide an executi#e summary! table of content! page number! proper heading title for each part answered and references. (:) ;se an appropriate .3v!$ s0!!" 8i"0 "0! g$ading s.0! ! with the particulars of all group members. (<) $he assignment will be submitted in class in the 8!!: ; (/s" Ma$.0 %&'/< M3nda=)

A.ad! i. 4is03n!s"=
As stated in the faculty =andbook! cheating! including +lagia$is will not be tolerated. All work! including paper summaries! must be your own work. &f you wish to >uote a source! you must do so explicitly! and with proper attribution. Any work that does not meet the re>uirements set out abo#e will be treated as a #iolation of the academic honesty policy for the class! and dealt with accordingly. $he minimum penalty for a #iolation of the academic honesty policy is a +ero on the assignment. ?ther penalties may include a letter grade reduction! failing the class! or! in extreme or repeated cases! dismissal from the program'college

G$ading S.0! ! (C3u$s!83$:)

No. Description of criteria adopted that will be used for the assessment of the assignment Weightings Marks Allotted by Lecturer

1. 4. 5. 6. . 9. :.

&ntroduction $he discussion of )ustoms $he discussion of 1eliefs $he discussion of )ulture $he discussion of @alues $he discussion of legislations (a) $ypes of products or ser#ices it could market, (b) &deal way to market the product or ser#ices (c) %rice segmentation (d) %roduct or ser#ice acceptance

10% 10% 10% 10% 10% 10%

10%

<.

Auality of recommendations relating to contemporary challenges. 10% i. ii. iii. T3"al ?riginality of idea and approach, 2ecommendations. )onclusion 100%

Appendix A - Assignment Cover Page

Faculty of Business Accountancy ! Management "F#BAM$ %an &'() "Academic *ear &'()$

A++,-NM.N/ 0#1.2 3A-.

0ourse Details Unit Code/Unit Title Course of Study Lecturers Name !ssi$nment %etails Title of !ssi$nment : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
+tudent ,D6 777777777777777777777777 +tudent ,D6 777777777777777777777777 +tudent ,D6 777777777777777777777777 +tudent ,D6 777777777777777777777777

: : :

B4+ 55(5 ,N/.2NA/,#NAL B4+,N.++

MS.SU UN! S"NN"!#

Su'mission %ate Students %etails

Name6 777777777777777777777777777777 Name6 777777777777777777777777777777 Name6 777777777777777777777777777777 Name6 777777777777777777777777777777

Assignment o8erall marks6