Savour Foods Restaurant

Assignment No. 01 Subject : Advance Strategic Marketing Topic : Business Strategy of Pakistani Company Submitted By : Mushtaq Hussain Khan Registration No : MM133038 Section : 01 Submitted To : Arif Vaseer Sir

Savour Foods Restaurant Company Name : Savour Foods Restaurant Brief History: Mohammad Naeem Butt is a Business Icon of the business community of Islamabad and Rawalpindi. He started selling pulao at cart at Gordon College Road Rawalpindi in early 80s. Mohammad Naeem Butt as an owner of Savour Foods established a proper dining place with sufficient sitting place at the location of Gordon college road in 1988. This was the first branch of the owner bearing a proper selling name. The facility of take away was also given in packing. Established 2nd branch of Savour Foods in Melody Food Park on 7th august 2001 to meet the demand of the customers of Islamabad. On 24th March 2005, a new branch of Savour Foods was opened at Blue Area to meet the demand of officials of private offices located in Islamabad. Students were also targeted by them. Flourished 4th branch at Rawalpindi Cricket Stadium Food market on 14th august 2005. It was the first branch where a fast food sister brand was introduced with the name of Savour Krispo. Nature of Business: Savour Food is providing Pakistani as well as fast food. The Pakistani food includes Pulao kabab and Chicken roast while fast food includes Burgers and fries. Ice cream is also sold at savour Foods branches. Where do they compete ? As for as competitive position is concerned, Savour Foods Restaurant is outcompeting its competitors in rice product (Pulao Kabab) and also giving taugh competition in other products like Burgers and Fries. They are competing in the twin cities of Rawalpindi and Islamabad. The major competitors in rice foods are

Savour Foods Restaurant Baoo Jee Murg Pulao , Saeen Jee Murg Pulao , Kamran Pulao Kabab , Student Biryani and in fast foods rang KFC , McDonalds and Hardees. How do they compete ? They are competing through following strategies: a. Concentrating on Core Product: Savour Foods is concentrating on their main product Pulao Kabab. For this purpose they have purchased their own Rice processing plant near kamoki in Gujranwala. They also have installed a latest plant for making shami Kababs. These plants are maintained properly under the supervision of very competitive engineers. b. Coping with Changing conditions: Since 2002 with the introduction of mechanized rice plant system and rice combine harvesters; today they have latest rice milling and processing facilities based upon technology. They give importance to the state of the art technology to retain a lofty production level their rice mill is set up with the latest technology. They have very competitive engineers and technology system for the up gradation of plant. This system and the dedicated team of quality control managers work hard to bring the supreme quality rice to Savour Foods. c. Minimizing Cost: Since 2002 with the adoption of technology in the form of Rice processing plant they have increased their output and it has helped them to minimize the cost of production by controlling wastage. d. Faciliting Employees: Free Medical services: Free Medical services are provided to all the employes whether they are on duty or not.

Savour Foods Restaurant Provident fund is maintained for permanent employees: Those employees who are permanent on the pay roll of Savour Foods will get the facility of Provident fund at the time of retirement. Accommodation to the lower staff is provided: Lower staff of far areas those family is not settled in Rawalpindi and Islamabad can also get the accommodation facilities provided by the company. Transportation to the lower staff those use accommodation of company is also provided: Transportation is also provided to those workers who use the companys accommodation. e. Backward Integration: by purchasing rice farms.