HAIR OIL SURVEY (CLUSTER ANALYSIS)

Name: Gender: What age group do you belong to? 18-25 26-33 34-45 Above 45 Personal Information: Occupation Student Service Business Housewife Self Employed Other: Personal Information: Income less than 50,000 per year 50,000 to 100,000 100,000 to 300,000 300,000 to 500,000 above 500,000 Preference: Which attribute you prefer? Non Stickiness Cooling Effect Fragrance Bright n silky Preference: Which among the following would you prefer to buy? Parachute Bajaj Almond Hair Oil Dabur Amla Attitude: Which of these is important factor for you? Dandruff Scalp Hair Fall Roots Thinning & Damaged Attitude: How often you use Hair oil Don't Use Once in a week 3-4 times a week

Once a day Twice a day More than twice a day

Attitude: How much do you care about your hair? Casual Concerned Very much Concerned Obsessed Rate: Which of these is better Hair Oil? Parachute v/s Bajaj Almond Oil Bajaj Almond Oil v/s Dabur Amla Dabur Amla v/s Parachute

5 point Likert Scale questions (Strongly Agree to Strongly Disagree): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. I think its important to look good. I think hair is an important aspect of person's beauty. I think hair oil is must for strong hair. I never wash my hair without oiling. I put oil when I have to look studious. I usually get a head massage when I am tired. I do not think hair oil can give styling Hair treatment at salons spoils the hair I never step out of my home with hair oil applied Hair oil is needed for nourishment It is tough to maintain the effect of a salon treated hair I apply oil 3-4 times a week Hair oil cannot protect hair from salon treated hair hazards Applying hair oil regularly prevents my hair from turning white Nothing gives nourishment to hair as much as a hair oil Applying hair oil and going out makes me look geeky and I don't like it I look to my mother for hair oil advice. I do not generally change the brand of hair oil I use. I like to use hair oil while going out.

20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36.

Style is more important to me than nourishment. I prefer short hair because they are easy to maintain. I visit hair salons frequently. I party a lot. I like it when my oil smells good I think any oil is equally good for hair irrespective of what advertises say I oil my hair every morning to keep them manageable I hate sticky hair I dont care about price while buying hair oil I spend most of my free time hanging out with friends I often compare myself with other peoples looks. I love shopping. I try a hair oil if there is any new scheme or discount Our family uses the same hair oil for generations I buy what the retailer advises I believe hairstyle is the most important aspect of peoples' look I am adventurous and carefree