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What is binary opposition?

discuss with your partner a possible meaning tip: look at each word separately as well as together

LO
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To understand the media theory of Binary Opposition and apply it. To understand how shots, edits, mise en scene contribute to narrative and representation? To dene your own learning objective and steps based on the feedback from the working draft of controlled assessment 2a.

direct, condent, searching, purposeful, determined, secure


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Binary Opposition
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Binary - composed of two pieces or parts - in maths a numerical system of 0 and 1 Opposition - resistance expressed in action or argument, contrast or antithesis. The contrast between two mutually exclusive concepts or things that creates conict and drives a narrative e.g. good/evil, day/night, male/female, presence/absence, old/young

http://www.campaignlive.co.uk/thework/907755/

Discuss in pairs and define

Who and what is represented? What is the narrative? What stereotypes do you see? Is there binary opposition?

To understand the media theory of Binary Opposition and apply it. To understand how shots, edits, mise en scene contribute to narrative and representation?

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View second section http://www.campaignlive.co.uk/thework/907755/

Discuss in pairs and define


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Have the representations changed? Has the narrative changed? What stereotypes did you see? Is there binary opposition? What is the end of the story?

To understand the media theory of Binary Opposition and apply it. To understand how shots, edits, mise en scene contribute to narrative and representation?

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P .E.E.
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Write a paragraph explaining how the choice of shots, the mise en scene and edit between shots contribute to the representations and narrative. Use media terminology in your writing - you may refer to your books and notes. 5 mins

Peer Assess using the mark scheme above

http://www.campaignlive.co.uk/thework/907755/

How have the representation and narrative changed again? What is the ideology of the brand?

Using the words I gave you at the beginning of the lesson which ones do you think might apply? Challenge: look at the next paragraph in a pair can you pick out features of level 5 or 6 what could they improve?

CA2 drafts

Please read the notes carefully on your draft and discuss what you will need to do to improve your mark and level. Use the mark scheme to help in your discussion

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Define your learning objective


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Having looked at the notes design your own learning objective for the next stage in the lesson (25mins) This should be linked to the levels and realistic based on your feedback - if your work is currently level 5 then aim for level 6, if level 4 then look at what will make you level 5. Do the basics well FIRST.

View and annotate

Watch the advert again Focus on representation and how shots, mise en scene and editing contribute Is there binary opposition?

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http://youtu.be/7R1TDZtNq9g

REPRESENTATION

In pairs discuss Write a short paragraph about how representations are created and how Binary Opposition is created and used
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To understand the media theory of Binary Opposition and apply it. To understand how shots, edits, mise en scene contribute to narrative and

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Plenary

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What is binary opposition? How is representation and narrative changed by choice of shot/edit/mis en scene? How can you improve your levels?

Period 4

Working on CA2 developing your next draft using appropriate media terminology fullling your written learning objective

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direct address to the camera connotes condence and complicity with photographer

Closeness and physical contact connotes friendship or family relationship

Big smiles connote happiness, relaxation and friendliness

cleanliness and clothing suggests that they are well cared for Who is represented? How are they represented? 2 mins
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LO
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To work under Controlled Conditions on developing your next draft of CA2a To use the iMacs effectively to improve your work accessing Frog when necessary for resources and research. To save your draft to your folder
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HW

To complete typed draft for Next Friday 28th March

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