CHENNAI By ISRARUL HAQUE (Reg. No.:35080312) UNDER THE GUIDANCE OF MRS. R. SRIVIDYA A PROJECT REPORT Submitted to the department of MBA SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements For the award of the degree Of MASTER OF BUSINESS ADMINISTRATION
BONAFIDE CERTIFICATE
Certified that this project report titled A STUDY ON INVESTMENT BEHAVIOUR OF MBA STUDENTS IN SHARES & EQUITY MARKET WITH REFERENCE TO UNICON INVESTMENT SOLUTION Ltd. CHENNAI .Under the guidelines of Mrs. R. Srividya, SRM School of Management is Bonafide work of Md. Israrul Haque who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form a part of any other project reports or dissertation on the basis of which a degree or award was Conferred on an earlier occasion on this or any other candidate. Internal Guide (Mrs. R. SRIVIDYA) SIGNATURE OF Dean-MBA Dr. Mrs. Jayshree Suresh
DECLARATION
I, ISRARUL HAQUE, hereby declare that the project work entitled A STUDY ON INVESTMENT BEHAVIOUR OF MBA STUDENTS IN SHARES & EQUITY MARKET WITH REFERENCE TO UNICON INVESTMENT SOLUTION Ltd. CHENNAI. submitted in partial fulfillment of the requirements for the award Of the degree of Master of Business Administration is a record of work done by me during the academic year 2008-2010 under the guidance of Mrs. R. Srividya, Lecturer, Department of Business Administration, SRM UNIVERSITY, Kattankalathur. And it has not formed the basis for the award of any Degree / Diploma / Associate ship or other similar title to any candidate in any University. Signature of the Candidate ISRARUL HAQUE PLACE: DATE:
ACKNOWLEDGEMENT
If words are considered as symbols of approval and tokens of knowledge then the words play the heralding role to express my gratitude. I extend my deep gratitude to Md. U. Abdul Khader and all the staff for permitting me to undertake the providing the incessant guidance and support throughout the project. I am extremely grateful to Dr. Mrs. Jayashree Suresh, Dean (B.A., M.B.A., PhD), for her invaluable help rendered throughout the project. I would like to express my grateful thanks to my guide Mrs. R. Srividya, Assistant Professor, for her excellent guidance and suggestions to complete my project Words are inadequate to express my gratitude to my parents who have been pillars of strength and moral support to me. Above all, my heartfelt thanks to the Almighty God for His presence and guidance in every moment in completing this project successfully.
CONTENT
S.NO. 1 2 3 4 5 6 7 8 9 10 11 12 Particulars Company profile Product profile Objectives of the study Scope of the study Limitation of the study Research Methodology Analysis and Interpretation Findings Suggestions Conclusion Bibliography Questionnaire Page No. 7 16 24 25 26 27 37 55 56 57 58 59
LIST OF CHARTS
Chart No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Particulars Respondents by sex wise distribution Respondents by age wise distribution Respondents by income wise distribution Respondents opinion about online share trading Respondents opinion about IPOs of UNICON share Respondents awareness about UNICON securities Respondents objectives behind investing in shares Respondents frequent investment in shares Respondents felt dissatisfaction with services of UNICON Respondents satisfaction level for brokerage charges Respondents satisfaction level of the option Respondents awareness on demat account Respondents awareness of the absence of AMC Respondents awareness of PIB software Page No. 37 38 39 40 41 42 43 44 45 46 47 48 49 50
UNICON can boast of some of the most respected names in the private equity space like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.
MISSION: To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of team work, efficiency and integrity
VISION:
To provide the most useful and ethical investment solutions guided by values driven approach to growth, client service and development
MANAGEMENT TEAM
MR. GAJENDRA NAGPAL MR. RAM M GUPTA MR. Y.P. NARANG MR. SANDEEP ARORA MR. VIKAS MALLAN MR. SUBHASH NAGPAL MR. RAJEV B SHARMA MR. VIJAY CHOPRA MR. MANMOHAN TIWARI FOUNDER & CEO CO-FOUNDER & PRESIDENT HEAD - FIXED INCOME GROUP CHIEF OPERATING OFFICER CHIEF FINANCIAL OFFICER, HEAD DISTRIBUTION DIRECTOR - STRATEGIC PLANNING & IMPLEMENTATION COUNTRY HEAD, WEALTH MANAGEMENT NATIONAL HEAD, BUSINESS ALLIANCES COUNTRY HEAD , 8
EQUITY SALES MR. ANURAG NAYAR MS. ANJALI MUKHIJA CHIEF TECHNOLOGY OFFICER CHIEF COMPLIANCE OFFICER
where he provided leadership and direction for the overall financial management of the bank. Mr. Narang had headed the Treasury department of Punjab National Bank for almost two decades starting from 1986 and he pioneered the banks investment in new investment products such as Interest Rate Swaps, Floating Rate Notes, US Treasury Bonds etc. His areas of responsibility also included handling public issues of the bank. He was founder Managing Director of PNB Gilts Ltd. and held the position of Senior Executive Vice President, PNB Capital Services Ltd. where he handled Merchant Banking assignments, Inter-corporate Deposit & Investments. Mr. Narang possesses domain expertise in Dealing in Sovereign Paper, Money market/ Fixed Income instruments and Merchant banking. He has been a familiar presence at several prestigious Analysts meets both in India & Abroad. His expertise has also been utilized in his capacity as a member of various committees of IBA, NSE & FIMMDA. In recognition of his manifold contributions, the Association of Financial Planners (AFP) India awarded him CFP certification in February, 2004. In his spare time, Mr. Narang likes to read management books especially those pertaining to investing.
/ Mutual Fund initiative and is supported by around 1100 dedicated employees nationwide.
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Wealth Management, Investment Banking, Corporate services, NRI and PMS businesses. He also oversee the Research, Product Development, Equity advisory, Investment Advisory and Business Strategy for the Unicon India group of companies. He was earlier associated with Motilal Oswal Securities Ltd. as Sr. Vice President & Head-BAG. Here he was spearheading the Business and Strategy of the Business Associate group (BAG). BAG constituted the business and distribution of all the financial products of the company i.e. Equity, Derivatives, Portfolio Management Services, Mutual Fund, IPO, Commodity through four distribution channel - Franchisee, e Franchisee, Remiser and IFAs. Under his leadership Motilal Oswal Securities Ltd has been awarded the Best Franchise In financial service sector for 2 consecutive years 2007 & 2008. Till early 2006, he was associated with Adecco India Limited as VP-Operations heading the SBU of Enterprise Learning business. Rajev has done some serious work in retail business, franchising and Institutional business for Aptech for 10 years. Here he was instrumental in developing & nurturing well known brands like Aptech Computer education, Asset International, Aptech Corporate training, Aptech Plus and Aptech University & Distance education. His earlier assignments include Mirc Electronics (Brand ONIDA), Crompton Greaves Ltd. and FAG Precision Bearings Ltd where he performed key roles at middle management positions.Rajev has been awarded the Best Franchise Professional of the year by Franchise World magazine and Indian franchise association in 2008.
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recognized and awarded. Additionally he was also the recipient of awards for developing the Process Database and for supporting TAPS Application implementation across Japan and Asia Pacific region. Mr. Nayars manifold contributions at NIIT were also recognised through the prestigious Excellence and US Business Unit Mercury Awards. Mr. Nayar has an open and engaging style of leadership. He believes in the importance of honesty, commitment, continuous learning and teamwork in achieving goals. In his spare time he likes to watch Hollywood movies, socialize with family and friends and spend time with his pets.
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GROUP COMPANIES
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EQUITY
Unicon offers a unique feature of a single Screen Trading Platform of NSE, BSE & Derivatives. Unicon offers both Offline & Online trading platforms. You can Walk in or place your orders through telephone at any of our branch locations
UNICON PLUS
Browser based trading terminal that can be accessed by a unique ID and password. This facility is available to all our online customers the moment they get registered with us.
UNICON SWIFT
Application based terminal for active traders. It provides better speed, greater analytical features & priority access to Relationship Managers.
COMMODITY
Unicon offers a unique feature of a single screen trading platform in MCX and NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in or place your orders through telephone at any of our branch location Online commodity internet trading platform through uniflex.
Live Market Watch for commodity market (NCDEX, MCX) in one screen. Add any number of scrips in the Market Watch. Tick by tick live updation of Intraday chart.
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Greater exposure for trading on the margin available. Common window for market watch and order execution. Key board driven short cuts for punching orders quicklyon Real time updation of exposure and portfolio. Facility to customize any number of portfolios & watchlists. Market depth, i.e. Best 5 bids and offers, updated live for all scripts. Facility to cancel all pending orders with a single click. Instant trade confirmations. Stop-loss feature.
DEPOSITORY
Unicon Depository Services offers dematerialization services as a participant in Central Depository Services Limited (CDSL), through its Depository operations. The company believes in efficient and cost-effective and integrated service support to its brokerage business. Unicon Securities Private Limited, as a depository participant, will offer depository accounts for individual investors as well as corporates which will enable them to transact in the dematerialized segment, without any hassles.
Depository offer a safe, convenient way to hold securities as compared to holding securities in paper form. Our service provides an integrated single platform for all our clients ensuring a risk free, efficient and prompt depository process. FACILITIES OFFERED BY UNICON DE-MATERIALIZATION: You can submit your physical shares at the Unicon branch for dematerialization into electronic form.
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RE-MATERIALIZATION: You can also request for Re-materialization which enables you to convert the dematerialized shares into physical form. TRANSFER: Inter and intra depository services are available through which you can transfer shares.