SYNOPSIS

Name: Title of the Project: Statement of the problem:

RUBY STUDY ON CONSUMER BEHAVIOR AND CUSTOMER SATISFACTION AT ICICI PRUDENTIAL LIFE INSURANCE The first step while c !"#cti!$ rese%rch is c%ref#l "efi!iti ! f Rese%rch Pr &le'( )T ERR IS THE HUMAN* is % pr +er& which i!"ic%tes th%t ! !e is perfect i! this w rl"( E+er, rese%rcher h%s t f%ce '%!, pr &le's which c !"#cti!$ %!, rese%rch th%t-s wh, pr &le' st%te'e!t is "efi!e" t .! w which t,pe f pr &le's % rese%rcher h%s t f%ce while c !"#cti!$ %!, st#",( It is s%i" th%t/ )Pr &le' well "efi!e" is pr &le' h%lf s l+e"(* B%sic%ll,/ % pr &le' st%te'e!t refers t s 'e "iffic#lt,/ which rese%rcher e0perie!ces i! the c !te0t f either % the retic%l r pr%ctic%l sit#%ti ! %!" w%!ts t &t%i! the s l#ti ! f r the s%'e( T $et %! e'piric%l +iew f the ICICI PRUDENTIAL LIFE INSURANCE T st#", the pr ce"#re f c#st 'er c 'pl%i!ts i! ICICI PRUDENTIAL LIFE INSURANCE T $et %! i!si$ht f %ll the c 'petit rs( T st#", the +%ri #s pr "#cts ffere"( T st#", the c#st 'er-s prefere!ce %!" percepti ! re$%r"i!$ ICICI PRUDENTIAL LIFE INSURANCE Rese%rch c%! &e "efi!e" t &e se%rch f r .! wle"$e r %!, s,ste'%tic i!+esti$%ti ! t est%&lish f%cts( The pri'%r, p#rp se f r %pplie" rese%rch is "isc +eri!$ i!terpreti!$ %!" The "e+el p'e!t f 'eth "s %!" s,ste's f r The %"+%!ce'e!t f h#'%! .! wle"$e ! % wi"e +%riet, f scie!tific '%tters f #r w rl" %!" The #!i+erse( Rese%rch Meth " l $, c%! &e "efi!e" %s1 The %!%l,sis f the pri!ciples f 'eth "s/ r#les/ %!" p st#l%tes e'pl ,e" &, % "iscipli!e2 The s,ste'%tic st#", f 'eth "s th%t %re/ c%! &e/ r h%+e &ee! %pplie" withi! % "iscipli!e r A p%rtic#l%r pr ce"#re r set f pr ce"#res(

Objectives of the study:

Methodology:

!planation of the Method: "ompany Name: R%!" ' s%'pli!$ 'eth " ICICI PRUDENTIAL LIFE INSURANCE

"ompany Profile:

I"I"I Prudential #ife Insurance "ompany #imited 34the C 'p%!,-5 % 6 i!t +e!t#re &etwee! I"I"I $an% #imited %!" Prudential plc of &' w%s i!c rp r%te" ! 7#l, 89/ 8999 %s % c 'p%!, #!"er the C 'p%!ies Act/ :;<= 34the Act-5( The C 'p%!, is lice!se" &, the I!s#r%!ce Re$#l%t r, %!" De+el p'e!t A#th rit, 34IRDA-5 f r c%rr,i!$ life i!s#r%!ce &#si!ess i! I!"i%( I"I"I Prudential #ife Insurance "ompany is % 6 i!t +e!t#re &etwee! ICICI B%!./ % pre'ier fi!%!ci%l p werh #se %!" prudential plc/ % le%"i!$ i!ter!%ti !%l fi!%!ci%l ser+ices $r #p he%">#%rtere" i! the U!ite"

%!" fi!%!ci%l stre!$th f ICICI B%!. %!" Pr#"e!ti%l-s I!ter!%ti !%l life i!s#r%!ce e0perie!ce( The c 'p%!, w%s $r%!te" % certific%te f Re$istr%ti ! &, the IRDA ! N +e'&er 8@/ 8999 %!" ei$htee! "%,s l%ter/ iss#e" its first p lic, ! Dece'&er :8( ICICI Pr#"e!ti%l w%s %' !$st the first pri+%te sect r i!s#r%!ce c 'p%!ies t &e$i! per%ti !s i! Dece'&er 8999 %fter recei+i!$ %ppr +%l fr ' I!s#r%!ce Re$#l%t r, De+el p'e!t A#th rit, 3IRDA5( Fr ' its e%rl, "%,s/ ICICI Pr#"e!ti%l see'e" t h%+e the wherewith%l f r % l%r$eAsc%le &#si!ess( B, M%rch B:/ 8998/ % little +er % ,e%r si!ce its l%#!ch/ the c 'p%!, h%" iss#e" :99/999 p licies tr%!sl%ti!$ i!t pre'i#' i!c 'e f %ppr 0i'%tel, Rs( :/899 'illi ! ! % s#' %ss#re" f +er Rs(8B &illi !( Che! the c 'p%!, &e$%! its per%ti !s/ the !ee" w%s t &#il" % &r%!" th%t w%s rel%t%&le t / s,'& liDe" tr#st %!" w%s e%sil, rec $!iDe" %!" #!"erst "( It l%#!che" % c rp r%te c%'p%i$! ICICI Pr#"e!ti%l %ls '%"e #si!$ the the'e f 4Si!" r- t epit 'iDe pr tecti !/ tr#st/ t $ether!ess %!" %ll th%t is I!"i%!2 e!"e%ri!$ itself t the '%sses( The s#ccess f the c%'p%i$!/ 4the c%lli!$ c%r" f the c 'p%!,s%w the &r%!" %w%re!ess sc res %l' st %t p%r with its @9 ,e%r l" c 'petit r( The the'e f pr tecti ! w%s %ls e0te!"e" t s#&se>#e!t pr "#ct %!" c%te$ r, specific c%'p%i$!s Efr ' chil" pl%!s t retire'e!t s l#ti !s Ewhich hi$hli$ht h w the c 'p%!, will &e with its c#st 'ers %t e+er, step f life( Fr ' "%, !e/ the c 'p%!, h%s #!fli!chi!$l, f c#se" ! &ei!$ '%ssA '%r.et pl%,er/ "e+el pi!$ pr "#cts/ cre%ti!$ % "istri&#ti ! !etw r. %!" "epl ,i!$ res #rces th%t w #l" f#rther its $ %l( Ap%rt fr ' r%'pi!$ #p th r #$hl, tr%i!i!$ its %"+is rs/ the c 'p%!, h%s twel+e 4B%!c%s#r%!cep%rt!ers Ethe l%r$est i! the c #!tr,( It swiftl, re+ise" %!" %""e" t its i!iti%l r%!$e f pr "#cts/ pi !eeri!$ '%r.etAli!.e" pr "#cts %!" pe!si ! pl%!s/ t ffer c#st 'ers the ' st fle0i&le life i!s#r%!ce p licies i! the c #!tr,( I! Fe&r#%r, 899@/ ICICI Pr#"e!ti%l i!cre%se" its c%pit%l &%se &, Rs( <99 'illi !/ its !i!th c%pit%l hi.e/ &ri!$i!$ the t t%l p%i" E#p e>#it, c%pit%l t Rs( =/F<9 'illi !( Cith the %#th riDe" c%pit%l f the c 'p%!, st%!"i!$ %t Rs( :8 &illi !/ ICICI Pr#"e!ti%l c !ti!#es t h%+e the hi$hest c%pit%l &%se %' !$st %ll life i!s#rers i! the c #!tr,( The ch%lle!$e ICICI Pr#"e!ti%l ! w f%ces is t ret%i! its t pA! tch p siti ! %!" c !ti!#e t "eli+er the fi!est life i!s#r%!ce %!" pe!si ! s l#ti !s t its e+erA$r wi!$ c#st 'er &%se( ICICI Pr#"e!ti%l-s e>#it, &%se st%!"s %t Rs( ::G< cr re with ICICI B%!. %!" Pr#"e!ti%l plc h l"i!$ F@H %!" 8=H st%.e respecti+el,( F r the ,e%r e!"e" M%rch B:/ 899=/ the c 'p%!, $%r!ere" Rs(8/ @:8 cr re f wei$hte" !ew &#si!ess pre'i#' %!" wr te GBF/;=B p licies( The s#' %ss#re" i! f rce st%!"s %t Rs(@</ GGG cr re( The c 'p%!, h%s % !etw r. f +er F8/999 %"+is rs2 %s well %s ; &%!c%s#r%!ce p%rt!ers %!" +er 899 c rp r%te %$e!t %!" &r .er tieA#ps( ICICI Pr#"e!ti%l is %ls the !l, pri+%te life i!s#rer i! I!"i% t recei+e % N%ti !%l I!s#rer Fi!%!ci%l Stre!$th r%ti!$ f AAA 3I!"5 fr ' Fitch r%ti!$s( The AAA r%ti!$ is the hi$hest cre"it r%ti!$/ %!" is % cle%r %ss#r%!ce f ICICI Pr#"e!ti%l-s %&ilit, t 'eet its &li$%ti !s t c#st 'ers %t the ti'e f '%t#rit, r cl%i's( F r the p%st fi+e ,e%rs/ ICICI Pr#"e!ti%l h%s ret%i!e" its p siti ! %s the N (: pri+%te i!s#rer i! the c #!tr,/ with % wi"e r%!$e f fle0i&le pr "#cts th%t 'eet the !ee"s f the I!"i%! c#st 'er %t e+er, step i! life( Be$i!!i!$ per%ti !s i! Dece'&er 8999/ ICICI Pr#"e!ti%l-s s#ccess h%s &ee! 'ete ric/ &ec 'i!$ the !#'&er !e pri+%te life i!s#rer withi! ' !ths f l%#!ch( T "%,/ it h%s !e f the l%r$est "istri&#ti ! !etw r.s %' !$st pri+%te life i!s#rers i! I!"i%/ with &r%!ches i! <@ cities( The t t%l !#'&er f p licies iss#e" st%!"s %t ' re th%! FG9/999 with % t t%l