How To Make The Perfect Presentation: 150p E-Book

H OW T O MA K E
T H E P E R F E C T P R E S E NT AT I ON
A P A C K A G E OF H I NT S F R OM
T H E P R E S E NT AT I ON E X P E R T S
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How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED 2013 ALL RIGHTS RESERVED How to make the prefect presentation by explireo.com
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This e-book is published by IREO Productions.
2.nd edition 2013
2013.
This publication is covered by international copyright and may be
used for the purpose of improving the presentation performance of
the downloader. Advice given in this book is without gurarantee.
It is not permitted to print and/or distribute this book in
paper format without the written permission of the
publisher.
You are welcome to list this book on free e-book websites if
the contents are not altered
the downloader can download at no cost
For queries and comments, please contact us on
i nf o@expl i r eo. com
US AND SWEDEN +46 708 76 55 00
UK 07747 315 762
DENMARK 26 90 28 15
May 2013
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G OI NG ON S T A G E T O
MA K E A P R E S E NT AT I ON
I S L I K E G OI NG
S P E E D D AT I NG
S I MU L T A NE OU S L Y
WI T H 2 0 0 P E OP L E
WH E R E Y OU A R E
T H E ONL Y ONE
NOT A L L OWE D T O
P A S S J U D G E ME NT S . . .
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I N F O R M
E X P L A I N
C O N V I N C E
S E L L
Very few people are talented speakers.
Not even the ones who impress you on
television count to this category, as
most of what is televised is either
taped made with many cuts or simply
read from a professional writers script
on invisible prompters.
This guide gives some direct advice, and
a lot for you to think about before
your next presentation.
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F O R E WO R D
People act on emotions, like the classic handshake
being hundred times more powerful than the CV and
diploma. Almost everyone feels reluctant about
speaking in public.
A survey showed that the fear of speaking before an
audience rates much higher than the fear of dying.
As Jerry Seinfeld so elegantly put, it must mean that
youd rather be inside the casket than standing next
to it, giving the commemoration.
With this little guide book, we want to underline the
importance of being prepared for the presentation.
We are not trying to be patronizing, as every
speaker, every topic, every area and every public is
unique. We just want to share some of our expertise
in the eld of presentations. To convince. Obviously.
Thats all you have to do.
Best wishes from us at Explireo.
Y O U P R E S E N T F A C T S
B U T D E L I V E R E M O T I O N S
Physical
attraction
30%
Good sense
of humour
20%
Solid
nance
15%
Pretty face
10%
Name
10%
My undivided
affection
My love
Facts always tend to
lead to a discussion,
where as emotions
usually end in
yes or no.
2013 ALL RIGHTS RESERVED How to make the prefect presentation by explireo.com
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How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED
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N I N E
P R E S E N T A T I O N S
O F T E N
A R E R U B B I S H
Excuse the ramsayish approach,
but to a professional like me, it is
utterly frustrating to see speaker
after speaker go on stage and
make spectacles of themselves by
substandard presentations. The
script is not adapted to the audience,
the speech is boring and the slides
are childish. Seeing so much time
being wasted and so many busi-
ness opportunities go down the
drain just breaks my heart.
LET US HELP YOU CONVINCE. explireo.com
T R E L I S O N
S E Z
T.R. Elison, Presentation Director
EXPLIREO
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There was a time when people were stunned by
motion picture and a music box with a spinning
ballerina.
Today with live TV in the cell phone, and animated
icons on the computer, you need a lot of power to
give a professional appearance at a presentation.
Many have mistaken professional for turbulence
using every available animation in the PowerPoint
to create hilarious presentations, where the presen-
tation effects completely overrule the message. This
is not a viable way.
We make wow
1
- presentations mainly using
PowerPoint since PowerPoint is editable by the
customer and the1 software is widely available.
Presentations bearing our signature have the
intention of helping you convince.
1 Wow* is an authentic expression by new customer, a world-leading manufacturer receiving their rst PowerPoint made by us.
S Y N O N Y M O U S T O B O R I N G ?
Too many have misused
PowerPoint to shred the message
and the topic. To some people,
PowerPoint presentations are
greeted with a sigh, thus making
people go back to using boards
and overheads. We would like
to show you a different version -
how to make your convincing
presentation with a PowerPoint.
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T H E M O N O L O G
The typical monolog is a
lecture
seminar
scientic report
You stand behind a rostrum, on the stage or
you sit by the presidium and give your
presentation with the slides shown on a
large wall screen.
the audience watches, listens and writes
the speaker is not interrupted by questions
the slides are sequential
T H E A U D I E NC E I S A L A R GE R NU MB E R OF P E OP L E
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T H E D I A L O G
The typical dialog is
a sales visit
a board meeting
You are a part of a small group, usually seated
around a table. The presentation can be given
sitting by the conference table or by standing by
the boardscreen or by the screen of the laptop.
The audience interrupts, asking questions
The slides are organized and you can move
back and forth among them.
Y OU A R E A PA R T OF T H E ME E T I NG GR OU P
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The typical solo is a runner for
the exhibit
shop window
The slides must do all the work themselves,
placing tremendous importance on logic
and making pictures speak.
The audience step in and out of the
presentation at any time
The slides become randomly chosen
Another type of solo is the download/
enclose, with narrator and music.
T H E S O L O
NO S P E A K E R E X P L A I NS T H E C ONT E NT S
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C A R E F U L L Y I D E N T I F Y
T H E T A R G E T G R O U P
If you are a professor, the chairman of the
board or a celebrity, people will pay attention
to your presentation, all for different reasons.
This target group rarely gives any useful feed-
back. If you talk to potential buyers, you are
bound to get severe criticism. If you are well
known to the audience, in the business or in
your school or company, you carry a baggage.
Your reputation will always precede you and
generate expectancies, positive or negative.
T O WH O M
A R E Y O U
T A L K I N G ?
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WH O A R E Y O U ?
You are either of four types:
The expert (above the audience)
A peer to the audience (level)
A general businessperson (level)
A student (below the audience)
WH O I S Y O U R A U D I E N C E ?
The typical audience in a monolog is
Students
Peers
Businesspeople in general
Experts
Media
Professional assessors
Potential buyers
The typical dialog audience is
Board/management members
Potential buyers
Staff
T O WH O M A R E Y O U T A L K I N G ?
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T O WH O M A R E Y O U T A L K I N G ?
H O W K N O WN A R E Y O U ?
On a scale of ten, are you well known
or never heard of to the audience. From a
well known person, much can be expected.
And from the unknown, a rst impression is
fundamental.
EXACTLY WHO ARE YOU?
AND EXACTLY WHO ARE YOU ADDRESSING?
THIS FACTOR ALONE
WILL HAVE A MAJOR IMPACT
ON THE SUCCESS OF YOUR DELIVERY.
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E V E R Y O N E
E X P E C T S T O
H E A R A S T O R Y
N O O N E
C O M E S T O
S E E Y O U
R E A D
A S C R I P T
People like stories.
And they listen to sto-
ries. As long as it is
interesting, they will
keep listening.
Reading will totally ruin
most of your credibility.
No one knows what you are
supposed to say, so no one
will know if you have forgotten
something. Facts, number and
vital information is on the screen
so you will not need to worry that
you get the facts wrong.
Pausing and eeehhhing is better
than reading.
P E O P L E
L I K E
S T O R I E S
IT IS ABSOLUTELY FORBIDDEN TO READ FROM A PAPER.
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2013 ALL RIGHTS RESERVED How to make the prefect presentation by explireo.com How to make the prefect presentation by explireo.com 2013 ALL RIGHTS RESERVED
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P R E P A R E
F O R
S U C C E S S
T O M A K E Y O U
F E E L M O R E S E C U R E
A N D T O G I V E
A G O O D P R E S E N T A T I O N
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D O N T M E M O R I Z E
To memorize the script is not a
good idea (unless you have
a photographic memory).
The anxiety alone can make you
lose track, and memorizing a
3045 minute lecture takes
a considerable time.
P R E P A R E F O R S U C C E S S
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33
K N O W Y O U R S U B J E C T
A T L E A S T S O U N D A S I F Y O U
K N O W Y O U R S U B J E C T .
You must feel comfortable enough with your
subject, and why should you not - you are
the master.
You may need script cards to ensure that you
dont miss on vital information. Every Tom, Dick
and Harry on TV uses worn-out script cards and
so can you. But... you may never read from them.
They are i your hand only to keep you on track.
U S E S C R I P T C A R D S
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M A K E M I N I - S L I D E S
Print minislides, like half letter size
and scribble your thoughts on these.
You will feel comfortable and more in
control over the presentation. If you
have the equipment, make a spiral
binding on the bundle, so that you
will not lose the order in case you
drop them.
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The tricky thing is to know what comes on
the next slide. If you use script cards, make
it a rule to change script card before
changing slide, so that you are prepared
as to what comes. It also gives you a
possibility go make a smooth and - above
all - logic transition from the previous slide.
M A K E L O G I C T R A N S I T I O N S
R E A L I Z E T H A T Y O U A R E A T A R G E T .
NE V E R
U ND E R E S T I MAT E
T HE OPPOS I T I ON
In the audience there are people
who will judge you, colleagues
and competitors who would want
to kill you, people with unsound
bonds to your opponents, pros
who are paid to assess your per-
formance and people who just
like to gossip and bad-mouth you.
If you are aware of this, you may
also prepare yourself mentally for
the situation and come to stand
above it. You are the master, you
are prepared and you have a
convincing presentation.
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41
40
N E V E R U N D E R E S T I M A T E
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H O W R E S I L I E N T A R E Y O U ?
Some people will be against you for various rea-
sons, and some will make this obvious by direct
criticism and foul play.
G E N U I N E L Y A G A I N S T I T
They truly oppose to your ideas
G E N U I N E L Y A G A I N S T Y O U
They oppose to you as a person
T H R E A T E N E D B Y Y O U R I D E A S
They are threatened by your progress
T I E D T O Y O U R O P P O N E N T S
They are pocketed to your competitors
Is your future riding on the delivery, or is it just
a part of your daily life. Foreseeing the oppo-
sition and unarming their arguments before-
hand will not only give you a radiating con-
dence, but also show the rest of the audience
that you have a water proof strategy.
In some cultures the criticism is made openly
at the meeting, but you may very well experi-
ence in other countries, that everyone seems
to be in-line with your thoughts, but kill your
ideas in your absence.
H O W D E P E N D E N T A R E Y O U ?
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45
G I V E M E
O N E R E A S O N
N O T T O S H O O T
T H E ME S S E NGE R
Going before an audience means
shouldering responsibility. Boring.
Wasting my time. Didnt under-
stand a thing. Knew it already.
Endless yada.
Failing to adapt the presentation to
the audience is not only rude, it is
a costly mistake. Rustling together
the presentation the night before is
equally a sign of unacceptable
irresponsibility.
T R E L I S O N
S E Z
EXPLIREO
47
D E A L WI T H
T H E Y E S B U T S
Never argue with the hostile. You will nd
youll come much further if you agree. By
agreeing, you take the edge of the asker and
can regroup your thoughts to advance.
There may be directs by people who are well
informed on your topic but you can play these
direct questions back to make them become a
yesbut. The yesbuts may have genuine concern
about your issues, and you have to treat these
carefully in front of the audience. Losing the
face is not the ideal exit.
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49
Reporters - among others - often are
very well prepared for your presenta-
tion and wait until the right moment to
re off their questions directly at you
before the audience or a camera.
You are forced to immediately choose
one or the other. If the asker is out of
line or lying, tell this person so.
If the asker is backing the question on
previous or someone elses statements,
dodge the direct by admitting that
you have changed your mind.
T H E D I R E C T I S A I M E D A T Y O U T H E D I R E C T I S A I M E D A T Y O U
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50
51
Remember always to agree, never to
argue. Even if you have no clue as to
the answer, make sure you have a
standard reply. Should you not have
prepared for a yesbut, you have two
options. To reply means delivering a
plausible explanation either direct or
at a later occasion. To deny, means
nding the strength and the believable
to re straight back.
T H E Y E S B U T S C A N B E A P A I N
53
I S T H E
E N G L I S H
L A N G U A G E
C A U S I NG
A
B A R R I E R
A lot of presentations are made in English. The
aid of simultaneous translation is rare. This is a
problem for both parties.
For the speaker, even in cases with excellent
English verbal skills, the excitement and
exhaustion may cause black-outs, pronuncia-
tion problems and errors, all spiraling into
worse.
The non-English listener has double trouble, as
he/she has to deal with native English (from
all continents) as well as substandard foreign
English.
N A T I V E E N G L I S H S P E A K I N G
N O N - E N G L I S H P E O P L E
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55
Y O U R L I N G U A L C A P A C I T Y
The voice is a substantial part of the
presentation. A thorough rehearsing before
a critic will strengthen your condence and
carry your presentation. Really good
audio/visual aids can help difcult parts.
T H E L I N G U A L B A R R I E R
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57
B R I T I S H , A U S T R A L I A N ,
I N D I A N O R A M E R I C A N
English as a mother tongue means having an
advantage over e.g. German, French and
Scandinavian. Or maybe not... The objective with
a presentation is to be understood, not to show a
perfect grammar and pronunciation. When part of
or the audience is non-English, the native English
can be too fast, grammatically too advanced or
using words with tones that are not detectable to
the international listener. Native British/Americans
do tend to take for granted that everyone under-
stands the hidden code in expressions and
synonyms.
N A T I V E E N G L I S H B Y 4 0 0 M P E O P L E
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I S E N G L I S H Y O U R S E C O N D
O R T H I R D L A N G U A G E
People with English as a foreign language,
speak slower and use easier, clearer words.
The pronunciation errors though may give
misunderstandings for both the non-English
audience, and the British-American.
S P O K E N E N G L I S H B Y 4 , 0 0 0 M
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T H E R E A R E T WO
T Y P E S O F E N G L I S H
Native English - spoken e.g. by native British,
Americans and Australians.
Spoken English - used by international business/
technical people adding quite a few home-made
translations and spiced with the incorrect use of
false friends, i.e. words that are the exactly the
same in their own language as in English, but
have a totally different meaning - a reality few
British-Americans are aware of.
60
Its very hot in
here. I think I will
take off my slips.
Slips is the Swedish word for neck tie
Actual experience from conference on senior management level
And for those of you who dont know it, slips in English is underwear.
SWEDISH EXECUTIVE FRENCH CUSTOMER
Oh my GOD!!
D A N G E R S O F F A L S E S Y N O N Y M S
A U T H E N T I C S I T U A T I O N
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H O W
R E C E P T I V E
I S T H E
A U D I E N C E
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65
In order to make a good presentation, it is
vital to know how receptive the audience is.
Receptive towards you as a person, your
topic and your presentation.
Very few are born speakers. Even TV celebri-
ties like major talk show hosts have scripts
and prompters so that they simply read a
text that someone else has written. And
actors are trained on stage, and they are
- just acting. Some famous comedians seem
very dull off stage. But you have to be your-
self, the one and the same, on both sides.
H O W R E C E P T I V E I S T H E A U D I E N C E
good
you
good
you
good
ppt
topic
less
good
you
ppt
ppt
topic
topic
High Low Medium
Response
Duration of presentation
Minutes
10
20 30 40
People get dis-
appointed or bored
and distracted
People start
texting
You have lost
them
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B E WA R E O F
Y O U R
B O D Y
L A N G U A G E
Beneath our verbal expressions, we are
like any other animal. Look at the dogs
and horses, to a large extent they rely
only on expressions they pick up in the
one they are looking at. And so do we,
often with-out knowing. You have like two
seconds to make a rst impression. And
that is easy. The hard part is having the
energy to keep your body language over
the entire presentation. Practice, rehearse
and perform. But above all, you must
really believe in what you are saying. Or
be a really good liar.
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Y O U R E Y E S
We signal so much via our eyes and everyone we
meet is different. What your eyes are saying will be
received very differently depending on the other
person.
Y O U R F A C I A L E X P R E S S I O N S
Gestures and facial expressions can be interpreted
very differently from culture to culture. Yet, a frown is
a frown, a smile is a smile in all countries. When you
make a pause, like between slides,
Y O U R P O S E
The third non-verbal communicator is your pose. If
possible, when you rehearse, have someone acting
as a choreographer. It is quite simple to rehearse
how to move, how to stand.

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You place so much emphasis into
writing well, but this shows the
importance of the wording in your
presentation.
20%
80%
B E WA R E O F Y O U R B O D Y L A N G U A G E
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71
You place so much emphasis into
writing well, but this shows the
importance of the wording in your
presentation.
WH A T M A T T E R S I S
your appearance
the tone in your voice
your visual aids
Most people are never satised
with their looks. But eyes and
facial expressions are independent
of body volume and the brand of
clothing. Moving on the stage is a
matter of acting. Concentrate and
perform, and it will give you the
condence you need to get into a
positive spiral.
B E WA R E O F Y O U R B O D Y L A N G U A G E
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H O W T O
M A S T E R
T H E
S H O W
There are three stereotypes of seemingly
good presenter: the politician, the news
anchor and the stand-up comedian.
Let yourself not be impressed by neither of
them because they are all fake. People in
leading positions and teachers/professors
also tend to perceive themselves as being
better speakers than they actually are, as the
audience withhold criticism. We offer services
that include direction on stage, speech ther-
apy and rehearsals with video.
However, seeing yourself on video may be
a very intimidating experience.
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L I K E A P O L I T I C I A N
Politicians are experienced speakers,
often it is the same performance every
day. Getting appraisal from empty
promises is easy. By waving the arms
like a windmill, they generate a body
language that is meant to give them a
vivid look. The politicians you see on
stage are far from the person their fellow
politicians meet over conference tables
and behind closed doors. It is all an act.
H O W T O M A S T E R T H E S H O W
T H E M O N O L O G
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L I K E A N E WS A N C H O R
The news anchor is live on air. He or she
has a skilled voice, often aided by pharma
and electronically enhanced. The nice look
is perfected by make-up artists. The anchor
only reads a text he/she sees on an invisi-
ble screen. And the live time is frequently
interrupted by commercials, footage and
reports from the world, time for the anchor
to brush up.
T H E M O N O L O G
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79
L I K E A S T A N D - U P
The stand-up reporter is used to cut
whenever the words stumble and come
out wrong. The footage you see on TV
may very well be the tenth try and slacks
are cut out. The stand-up comedian
performs under deep concentration a
script that is rehearsed times over. Like
any other stage performer.
T H E M O N O L O G
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80
MAKI NG YOUR OWN
PRESENTATI ON I S L I K E
P E R F O R M I N G
H E A R T S U R G E R Y O N
Y O U R S E L F U S I N G
A M I R R O R A N D
A B O X C U T T E R
T R E L I S O N
S E Z
EXPLIREO
Most people lack the right tools,
dont have the perspective needed
and fail the skills to get a viable
result. Going on stage making a
winning impression is a job that
needs the help of professionals.
Help to adapt the story board to
the audience. Help to ne tune the
script. And help to make the
PowerPoint. Help from someone
like Explireo.
83
H O W T O
M A S T E R
T H E
M E E T I N G
Presenting the nancial result a a board
meeting, the new collection to your key
account, the new organization to your
subsidiary, scientic results to a demand-
ing sponsor these are only a few types
of dialog presentation. You have to be
prepared for interruptions and people
questioning your statements. You have
to beat erce rivals torpedoing your
performance and you have to meet the
goals you or your superior have given
prior to the presentation. Is your future
riding on this delivery?
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85
T H E F A U L T F I N D E R
Some people thrive on nding errors in other
peoples work, often a mental reaction to
their own shortcomings, of fear that others
will precede them in business. Spelling errors
and simple unimportant fact mistakes must
be avoided, as these can set you out of bal-
ance.
T H E Y E S - B U T T Y P E
These are people who agree in principal but
visualize problems with the solutions you
suggest. Anticipate these yes-buts and have
answers ready in your presentation for such
occasions. By doing so, you seem condent
and well-prepared and even if you dont win
the yesbuts, you may win the others. See p. 46.
T H E N O - WAY T Y P E
Some people believe you are wrong. If you
know who will be at the meeting, you may
also know who is against you. If you go into
an unfamiliar meeting, expect at least one of
four to be negative. By seeing your presenta-
tion from an opposing view, you can pre-
pare information for every negative aspect.
By stealing their arguments, presenting these
negatories and answering them before the
no-ways have had a chance to speak, they
have nothing to re at you. meeting
H O W T O M A S T E R T H E M E E T I N G
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87
D E A L I N G WI T H
T H E I R R I T A B L E S
Everyone will experience, sooner or later, an
irritable. The audience will be so distracted
that they drift into wonderland, feel the need
to answer the phone or check the mail. From
the stage making a monolog, you may not
even notice when someone leaves the room,
but it can be the devastating during a dialog.
Unless you are prepared, of course, to control
your emotions for these types of disturbance.
Mentally prepared, you can move along your
presentation without impact.
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89
T H E T A L K E R
The talker can enter a discussion
with another at the meeting or
answer the phone, or even make a
call. Sadly, the manners today often
prompts this kind of behavior.
Kindly ask the person to go outside,
or ask if a recess is wanted. Take
charge.
T H E S U R F E R
The surfer is either not interested in
your presentation or so stressed
that he/she needs to check the
mail and text messages every
minute. Todays wi gives you little
power to control, unless you are in
an authority position. But then
people will be too intimidated to
behave badly. As they cause no
disturbance, just ignore them.
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91
T H E WA L K - O U T
When someone gets up to leave the
room, do not stop talking, but give
the person an eye to mark your
disapproval. Continue as if the person
did not exist.
T H E S L E E P E R
People doze off. To have someone
starting snoring in the middle of your
presentation can easily set the most
focus person off balance. After lunch is
a nightmare, and after 4 pm, when
blood sugar levels drop. Lack of fresh
air is another reason. But of course,
your presentation may fail in one or
more aspects:
- your speech is boring
- your presentation lacks
- your topic is not interesting
If you can, keep available: Water, cof-
fee and soft drinks sugar candy, fruit
and fresh air. Nod to the person sitting
next, with a glance at the sleeper, and
the sleeper will get a friendly bump.
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93
S O M E WH E R E T O
P L A C E
T H E I R E Y E S
Your audience must have somewhere to place
their eyes while you speak and you feeling
uncomfortable being stared at. If you do just a
stand-up without any audiovisual means, peo-
ple will be staring at you, and you alone.
Occasionally, peoples eyes will wander off
to the xtures and ttings. If you have a pro-
fessional PowerPoint, the audience will feel
comfortable being able to switch the view
from yourself to the silver screen.
1) your face and the eyes wander
downward
2) your hand and follow its movements
3) the pictures on the screen and
4) what is written
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95
Y O U R A P P E A R A N C E
People will scrutinize your dressing, looking for
aws or just mentally commenting your style so
you must feel condent in your being watched.
People look at, in this order:
1) your face and the eyes wander downward
2) your hand and follow its movements
3) the pictures on the screen and
4) what is written
Y O U R T I C S
People will be annoyed or
amused by tics, and tics may
absorb the entire attention. You
may remember teachers from
middle school through your entire
life, just because of their tics.
Verbal tics are also annoying
and you have to practice hard to
avoid aaahs between sen-
tences and you knows, that
often nish sentences. It is quite
simple to shake these frustrating
tics, yet it takes concentration
and practice with a tutor.
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97
T H E B A C K
It is a trick to read the screen
behind you without turning your
back to the audience. In a normal
case, you have your own laptop in
front of you. By looking at the pic-
ture on the silver screen, you may
be giving a sign of insecurity.
Looking at the screen is only ok in
a dialog. When you turn your back
to the audience, try to do so only in
T H E L O O K I N G
People have to watch. The focus will
have to move and can do so, if your
PowerPoint hasnt come to a complete
standstill. Or, on the other hand, you
may never let the PowerPoint compete
with yourself for the attention.
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99
WH E R E T O P L A C E
Y O U R E Y E S
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101
One of the hardest things is knowing
what to look at. Where to place the
eyes. Nothing will give away as
much as your eyes - the mirror of
your soul. When your total focus is
on giving a good presentation, dont
let your eyes wander off. Obviously,
the closer you are to the audience,
the more they can see. But todays
technology at larger events places
the speakers face on a large video
screen for everyone to see. Practice
over and over again, and teach your
eye reexes to stay focused.
D O N T L E AV E T H E R O O M
One of the most common mistake
is letting the eyes drift off and
focus, for instance, at a distant
point outside. Or at some xture
in the room. Try to make a frame
around the audience and dont let
the focal point leave this area.
If it makes you feel comfortable,
occasionally turn around and look
at the screen.
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103
Some old advice suggest the speaker to
visualize the audience as cabbage
heads. Another as if they were all nude,
however, we advice against the latter.
Why not see them the way they are -
people who are genuinely interested in
learning more about your subject.
I M A G I N E C A B B A G E H E A D S ? L O O K I N T H E E Y E O F P E O P L E
If you make a dialog, look people in
the eyes. Imaging each and every-
one is a camera lming your per-
formance. You are the actor and the
cameras are rolling. If you look them
in the eyes, you keep their attention.
Dont be intimidated if someone
avoids your eye contact, just proceed
to the next person.
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105
WH E R E T O P L A C E
T H E H A N D S
The eyes are controlled by the brain
and trained to instinctively follow
motions. The motions in this case
being your hands. That is how magi-
cians get away with their tricks. Hands
seem to have a life of their own many
times, and can go the most annoying
things without us being aware of it.
Especially when we get nervous or
frustrated, e.g. we drag the ngers
through he hair, as like a comb. We
nger with things on the table, click
ball point pens and play with God
knows what. The audience may be so
enchanted with this performance, that
the presentation message is lost.
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107
G E S T U R E S
If you have control over your hands,
utilize them like an American politician
to emphasize your message. Or like the
French, to express your emotions, how-
ever the body language may give you
away. Be careful if you use a laser
pointer, beaming the red point into the
face - or worse - of someone in the audi-
ence can become a costly mistake.
C L I N G T O T H E S C R I P T
With a script in your hands, you will have a natural
place to keep them. We recommend a script on hard
paper in A5 size that will t nicely into your palms
and the hard paper gives it a rigidity that will make
you feel comfortable. This is frequently used by TV
hosts.
C L I N G T O T H E R O S T R U M
In a monolog, you may have a rostrum, and many
rostrum have handle bars for this purpose. The down-
side is that the rostrum has one size to t all, and if
you are tall, you will bend over forwards. Should you
be short, the rostrum will make you even shorter. As
we have stated previously, if you feel unsure, go the
to area the day before and make yourself familiar
with the equipment and xtures.
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109
The core of the presentation is remembering what to
say. As we have pointed out before, dont be fooled
by the TV people seemingly knowing every word by
heart. It is difcult and the stress of standing before a
large, demanding, audience making a presentation
that your future may be riding on, does not make it
any easier.
H O W T O H A N D L E T H E S C R I P T
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R E A D I N G
It is absolutely forbidden to go onto the stage and
read out loud, the entire text of the script. Still, we
even see leading politicians do this. (We also see
news anchors and other high paid TV people, just
their text is invisible to the viewer...) Reading will
evidently solve the memory problem, but it will make
the presentation boring and you fail on all points.
It is better to get lost and make mistakes, than
reading loud.
WI T H O U T S A F E T Y N E T
If you have a good memory, are an expert and have
some practice, you can use the presentation as your
memory card. We have some special tricks for the
professionals. But it is better to have memory cards,
than to miss out on vital points or have to back, thus
losing in the logic ow of the presentation.
M E M O R Y C A R D S
No one expects you to remember exactly so cards are
a good solution. Keep the text large. The only problem
you will be getting is when changing slide, that you
either dont remember to change card or change twice
and get lost. Just be careful so that your hands are not
unknowingly playing with your cards and mix them.
Have a large number on each to keep track.
113
You only have one chance to make
a rst impression. In a previous
chapter, we asked you to assess
how known you are. For the
monolog, you may be introduced
by a moderator. But also in the
dialog, you may be introduced by
your colleague or your boss. Think
over how you will enter the stage
and remember that this is a very
vital part of your success. The
second you appear, you will be
visually inspected.
M A K I N G
A
S T A G E
E N T R Y
112
114
115
WH E N A R E Y O U O N ?
Are you connecting directly after another
speaker, or are you on after a recess?
If someone is before you, how is this
persons presentation cleared?
I N T R O D U C E Y O U R S E L F
Even if you have been announced and your
biography is printed in the pro-gram,, making a
personal introduction breaks some ice, and you are
getting into the presentation talking about something
where only you are an expert. Surveys show, that
we identify ourselves as:
Your name
Your age
Your domicile and birth place
Your experience (very short)
Your expertise
M A K E A S T A G E E N T R Y
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117
I S I T O K T O P R I M E
WI T H A S H O T ?
A great number of performers do it. Prime the
brains with a stiff drink, a little white pill, grass or
even snort a line, all in order to make a good
impression on stage. The natural question, if it is
OK and even necessary for international artists,
how about the amateur making a career turning
presentation. Everything is individual, but it may
very well give you away. And getting on stage
with a breath of vodka or noticeably inuenced
will certainly impact the most important thing you
have to do: convince.
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119
A R E L A X I N G B R A N D Y
Brandy will relax some people, yet some to
an extent where they start lacking in focus
and making mental and even clumsy mis-
takes, like knocking over the water glass. If
you are delivering a dialog, you are close
enough to invite the audience on your
breath. The effect of alcohol is different,
yet the risk of the blood pressure rising into
a sweat by the presentation alone is
propelled by the drink.
E N E R G Y D R I N K S
Downing a few cans of Red Bull will peak your
blood sugar and boost you with strength.
Overly consuming energy drinks may very well
make your performance exaggerated and you
come out as overly enthusiastic and unnatural,
or worse. Really falling for harder drugs than
energy drinks, grape sugar and coffee can and
will probably have a devastating effect on your
presentation. Where it may seem all right at a
cocktail invite with small talk and idle chitchat,
being examined in the spotlight for 45 minutes
is a different game. People sit close and the
question (is he on some-thing?) from one listener
to the other can soon go from being a question
to believed truth.
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121
F R U I T , C O F F E E A N D WA T E R
Avoid white bread, pasta and other wheat
products 24 hours before the event, unless you
are a professional athlete. Eat fruit, salads and
light meat and try to keep your stomach in shape.
A banana and an apple before the presentation is
a proper priming. Coffee will keep you alert and
always keep a glass of water handy. The air in the
room may lack of oxygen, try to go outside and
breathe for a few minutes, it will also cool your
nerves.
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123
H O W A R E Y O U A N N O U N C E D ?
When you name is called out, your pulse inevitably will rise.
Even in the minutes before, you may experience a mental
stress. In a situation where you are in a twosome, discuss
with your partner if she/he is to introduce you.
H O W A R E Y O U E N T E R I N G ?
For the monolog, you may enter from (preferably the front
row) the auditorium, from the stage presidium or from back
stage. Where is your computer and your script? How long
will it take to start the PowerPoint, and what will you say
during the startup. For the dialog, you are most likely
entering by rising from your chair by the conference table.
S U M M A R I Z E Y O U R
P R E S E N T A T I O N
Describe the topic and what will be revealed
at the end of the presentation. This will build
some experience, and people who dont
bother to listen get an opportunity to leave
before you start. It will give you condence.
M A K E A S T A G E E N T R Y
124
125
THERE I S
NO SUCH
THI NG
AS A
DI SASTER
So everything went wrong. You screwed up when following
the script cards, you got lost among the slides and eventu-
ally the computer crashed. You started to stutter and your
face turned a redder shade of tomato. It happens.
I T S N O T T H E E N D O F T H E WO R L D
When your 7-years-old dies of cancer, thats a disaster.
Everything else is just bad ow. Rehearse possible bad
happenings.
A P O L O G I Z E O N L Y O N C E
Apologize only once, the rst time, and only for clumsiness
or technical problems. Laugh at yourself before everyone
else does, and always have a wise crack ready.
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127
C L U M S Y M E
Something happens on stage, like knocking
over the projector or dropping the memory
cards. If you are a woman, youre more likely
to get away with clumsiness. It requires a major
mental focus to restart. If you have tried and
rehearsed this situation, you will be more likely
to come out on top. A joke like ... it reminds
me of the vicar who dropped the communion
cup into the ladys cleavage... can salvage the
situation.
S P E E C H E R R O R S
You say the wrong thing, you read wrong from
the screen. Stay cool, - it happens even to the
most experienced news anchor.. Just reverse and
continue. You make a freudian slip-oops, say
what everyone is thinking anyway, like well now
youve read my mind. Save what is salvageable
on stage, and worry about any payback after-
wards. Tonguetwisters happen, now that is a
hard word, isnt it?... Do you have an odd
dialect, you can laugh and joke about yourself.
Never apologize for speech errors. An apology
will weaken your self condence. Instead say
no, this came out the wrong way... what I mean
is...
T H E R E A R E N O D I S A S T E R S
L E A R N F R O M T H E M I S T A K E S
Write down immediately afterwards things youd
like to improve. Oh no, you wont remember
tomorrow...and let alone the next time you are to
go on stage.
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129
T E C H N I C A L P R O B L E M S
Is it your own, or are you on someone elses
computer? A PowerPoint with our signature
will work on any computer. Otherwise, make
sure in advance that the PowerPoint presenta-
tion is compatible with the computer. Save
your presentation in various formats, to be
sure. Please note that several animations do
not work on older versions of PowerPoint. If
the show locks on the computer, start over
and fast-forward to where you stopped.
T H E R E A R E N O D I S A S T E R S
ITS NOT THE ACTUAL DROPPING THAT IS THE CRITICAL PART -
IT IS THE GETTING BACK ON TRACK.
130
131
A typical PowerPoint presentation consists of two
parts:
The slides
The happenings inside each slide.
Both are controlled the same way: by the click. When
the nal bullet has been shown, the next time you click
you switch slide, and watching a new chapter appear
on the screen comes as a surprise to many speakers,
missing to round off the previous in a correct manner.
There are three methods of maneuvering the
PowerPoint and they are very individual. A tip - they
can be used all together!
H O W T O
M A K E
SOMETHING
H A P P E N
132
133
T H E
T R A N S I T I O N
Making a grand transition to the next slide gives a
very good impression. Use the script cards with
mini pictures of the slides.
U S I N G T H E K E Y B O A R D
If you are slightly nervous, pressing the enter key
or space key is may not be the most stylish but
yet the safest way to move forward. These keys
are less sensitive than the mouse. You can use the
arrow up key to go back-ward if you need to.
Pressing the space key also avoid the sharp
clicking noise most mice generate.
H O W T O M A K E S O M E T H I N G H A P P E N
134
135
U S I N G R E M O T E C O N T R O L
The market offers several fantastic pieces that
allows you to elegantly stand a few yards from the
computer and click forward. As we have previously
written, the hands seem to live their own life when
we speak, you may very easily nger the buttons on
the remote, causing the presentation to switch pre-
maturely. If you feel very comfortable with a remote,
this is excellent. If it makes you nervous, stick to the
keyboard principle.
U S I N G T H E M O U S E
A loose mouse (as opposed to a mouse integrated
on the keyboard) means clicking moves forward.
The wheel in the middle of the mouse, however,
can accidentally be touched, moving you forward
or backward ten steps, setting you to off balance.
We would like to propose that the mouse is the
least suitable of the three alternatives. You are still
tied to the computer, even if you have an infra
red or cordless mouse, and you need a table to
support the mouse. If you have a menu where you
need to select and click, the mouse is the only
alternative.
H O W T O M A K E S O M E T H I N G H A P P E N
136
H O W T O
K E E P
T I M E
Most often, you have a
time slot that you are
supposed to/allowed to
ll. Typically, this is 30 or
45 minutes. Apart from it
being generally rude,
drawing over causes frus-
tration not only among the
organizers but also with
the audience. When people
start looking at their
watches and toying with
their phones, this is a
token that the time is out.
On the other hand, being
short may be interpreted
as very negative.
137
138
139
Finding the ruler that measures time
when preparing the presentation is
very individual. Compared to
rehearsing, the real-life presenta-
tion usually goes mush faster, as
you tend to speak faster due to the
nerves. If the room has a wall
clock, note the time you get on
stage. Have a large visible wrist-
watch handy on the table but dont
let the hands on the clock jitter
your nerves to speed up the
speech.
H O W T O K E E P T I M E
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141
T O O S H O R T
Making a too short presentation can be effective, but
your message is probably too thin to make an effective
short. In a world with male incentives, speaking long
means having something important to say. If you
dont have a set time frame, plan ahead to ll out at
least half an hour. Make provisions for you to elabo-
rate on some details if you nd that there is time left.
T I M E C R A S H
One nightmare a presenter can face is having the
time frame cut just before going on stage. Make a
plan how to handle such a situation by listing points
that can be left out if you need to speed up. Some
chapters need not to be shown in detail, e.g. and by
arranging the PowerPoint in a way that you can
choose detail or overview is a good idea.
T O O L O N G
When timing the presentation during rehearsal,
people have a tendency to yada-yada through boring
parts, thus causing the rehearsal to be too short. You
must also allow for questions and interruptions for
type 1 as well as type 2 presentations. One trick is
to have one nal bonus chapter that can be
unnoticeably omitted if you run out of time. In stead
of making excuses that you have too little time
(which implies you have planned improperly), one
usable phrase is saying I hope you will let me come
back soon and tell you more about if you need
to fast-forward one part.
H O W T O K E E P T I M E
143
142
WERE THE SPEAKER
A CHEF, T H E G U E S T S
WO U L D A L L B E
N A U S E O U S B Y
N O W
Please excuse the blunt language.
But really, the speech is raw, the
train of thoughts is badly pre-
pared, the PowerPoint is over-
cooked and avored with mis-
matching herbs and the presenta-
tion is gruesomely unappetizing.
No wonder the speaker has no
success with the audience; he/she
would be a complete failure as a
chef.
T R E L I S O N
S E Z
EXPLIREO
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144
As said before, your presentation consists of
two parts: you and your PowerPoint (slide show,
black board or whatever visual aid you are
having). You must carry the topic to the audience.
The distribution of importance between these
two is impacted by
the composition of your audience
the arena
P E R F E C T
147
146
Some people and some topics need
more explicit power to penetrate and
take effect. Whereas David Beckham
probably could enchant a boyish
crowd talking about new knitting
patterns.
S O M E T O P I C S R E Q U I R E
M O R E P O WE R T H A N O T H E R
P E R F E C T
Getting the message through
depends on the PowerPoint
and you. Making people
understand the topic and
asking them to buy the
message is a joint effort.
149
148
E X P L A I N - I N F O R M
Before selling, you need to explain. Based on the
know-how-level of the target group, the facts must be
given in an educational way. A logic ow aided by
photos, illustrations and motion picture will give the
audience the information necessary to form a buying
decision.
T H E A R E N A
People are more perceptive in some rooms than in
others. The light, the projector, the time of day and
the general ambience are important factors, giving
the perfect presentation
S E L L
You go on stage to sell. A result to the shareholders,
facts to the students or a new thingie to the customer.
C O N V I N C E - I M P R E S S I O N
Before selling, you must convince. The convincing is
made mainly by giving the right impression. The right
impression is obtained from a good PowerPoint and a
well performed delivery on stage. The right impression
generates trustworthiness and people will believe you
and believe in you.
P E R F E C T
151
150
P R E P A R A T I O N S
We need to get behind the topic to nd the
message, the essence of the presentation.
We look at the audience and even the
arena. If you need help with the script, with
rehearsals and choreography, we can help.
You may feel more comfortable rehearing
with us than in front of your secretary or col-
league.
E D I T I N G
Bullets and soft spots in the text are extracted
to interact naturally with your speech.
T R A N S L A T I O N
If you need translation, we can help adapt
the material into the relevant language.
H OW C A N
WE H E L P ?
153
152
P O WE R P O I N T
The shorter the presentation, the more
accurate the work. We combine texts with
pictures and make a vivid PowerPoint.
Some presentations are meant to be used
over and over again, where some are just
the one. Our PowerPoints can easily be
reused, combining some new slides, or
deleting inaccurate or obsolete slides.
WE P R O D U C E V I S U A L A I D S
Photos and video in studio and on location
Technical illustrations and animations
Cartoons
We put in whatever means necessary to convey
your message to the audience.
155
154
Contact us in good time for your next presenta-
tion. Because we can help you make a winning
presentation. Reworking the old PowerPoint or
making a new from scratch, we would be happy
to help.
We work across Europe and can accept assign-
ments in the USA.
WE A R E
P R E S E N T A T I O N S S P E C I A L I S T S
A N D E X P E R T S
I N P R O D U C I N G
P O WE R - P O I N T S .
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156
explireo.com
For queries and comments, please contact us on
i nf o@expl i r eo. com
US AND SWEDEN +46 708 76 55 00
UK 07747 315 762
DENMARK 26 90 28 15
B A C K E D WI T H A 3 0 Y E A R
E X P E R I E N C E F R O M
I N F O R M A T I O N A N D
A D V E R T I S I N G I N A N
I N T E R N A T I O N A L
E N V I R O N M E N T ,
WE D E L I V E R O N T I M E
A N D WI T H I N B U D G E T .
P L E A S E T E L L U S I F Y O U R A D V I C E H E L P E D .
A N D I F T H E Y R U I N E D Y O U R P E R F O R M A N C E ,
WE D B E I N T E R E R S T E D I N K N O WI N G T H A T T O O . . .

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