A Project Study Report On Training Undertaken at

Dr.Reddys Laboratories

Market Sur ey o! P"ar#aceutica$ products%

Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted By: -

Submitted To:-

DEAN

ASHISH JAIN
(MBA - II Year) (MAIET-FMS)

2011-2013

PREFA E

Market Survey is very important for all organization .When company introduce a new product before this they survey about the product requirement in the market. Take necessary step for success of the product. In harma Industry market survey of products is necessary time to time. In pharma

industry there is to much competion among the different company so determine the position and demand of company product marketing survey is require after a time period. I do the marketing survey for !r."eddy#s $aboratories product %&.' (tocor %).' Telsartan* in +aipur city. and collect the data from different medical stores. (fter collecting the data we analysis it and determine the position of product in the market and also try to know the hurdle in market. and try to solve these . I do the marketing survey of pharmaceuticals product for which I got permission to work in marketing department at !r."eddy#s $aboratories. I have prepared this report in partial fulfillment of requirement of the degree of M,(

Ackno&$edge#ent

I e-press my sincere thanks to my pro.ect guide* !r. Ankur Rastogi* (ssistant rofessor* department of 'acu$ty o! Manage#ent Studies o! Ma"aris"i Ar ind (nstitute o! )ngineering and Tec"no$ogy* +aipur* for guiding me right from the inception till the successful completion of pro.ect. I sincerely acknowledge him for e-tending their valuable guidance* support for literature* critical reviews of pro.ect and the report and above all the moral support he had provide to me with all stage of this pro.ect

I would also like to thank of supporting staff of faculty of management study department of M(I/T for their help and cooperation throughout our pro.ect.

AS*(S* +A(, M.,.(0II1ear

/-ecutive Summary2
Traditionally* the Indian pharmaceutical industry has been characterized by a core competency in generics# manufacturing and relatively immature capabilities in "3!. This outlook has evolved substantially since the &445s and Indian companies have been making investments towards e-panding drug discovery and development capabilities. The acceptance of patent laws and the rise of contract manufacturing have led to the diversification of revenue streams* enabling Indian pharma companies to e-perience high market growth. My study emphasizes on evaluation on selling of pharmaceutical products effectiveness. /valuation of our 3 our competitor6s pharmaceutical product#s selling effectiveness is the most phase in not only assessing the quality of selling our pharmaceutical products in Indian pharmaceutical industry imparted but also to see what future changes in selling plan should be made to make it more effective. The target sample chosen for this study was &75 medical shops from different areas of the +aipur city. In this survey. (lmost all the respondents provided their full cooperation and participated enthusiastically. ( questionnaire was administered and their responses were tallied. The results of the study suggest that method of evaluating the selling0 8The medicine market survey can show visible and effective results and that* depending upon the nature of the medicine marker survey9 participants could be helped to improve upon e-isting qualities and develop new qualities. The study has helped me in developing my skills and in increasing my knowledge about working in field. It helped me in improving my communication skills and the intricacies of interpersonal interactions. The study also provide valuable insights into the effectiveness of survey programmers conducted in the +aipur city which is beneficial to the organization in making new and more effective market survey plans.

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Tit&e

Sub Tit&e

Pa'e %o$ 1-6 1-2 3 4-6 7-16 7-8 #-12 13 14-16 17-27

1$

(ntroduction to t"e (ndustry

Pharma History Word Pharma Industry Indian Indian Industry About Dr.Reddy ore !a"ue $ission%!ission Produ&t's (it"e o) (he *tudy Duration o) (he Pro+e&t ,b+e&ti-e ,. *tudy (y/e o) Resear&h *am/"e *i0e *&o/e o) *tudy 1imitation o) study

2$

(ntroduction to t"e Organi-ation

3$

Researc" Met"odo$ogy

($

Ana$ysis and (nterpretation

S.OT

28-76

Telmisartan (torvastatin
77-87

)$

*$

'acts and 'indings $ar2etin3 *ur-ey o) Pharma&euti&a"s Produ&t

88-#1

+$ ,$ -$ 10$

/onc$usion Reco##endation and Suggestions Appendi0 1ib$iograp"y

#2 #3 #4 #4