CONSUMER BEHAVIOUR

CHAPTER -1 INTRODUCTION
PART A ABOUT INDUSTRY BREIF HISTORY
Modern electronics began with the invention of the vacuum tube by Dr Lee Deforest in 1907. The first vacuum tube was not an amplifier but the vacuum tube soon developed into a device with many functions, including the ability to amplify very small electrical signals. For the next nearly 50 years, the vacuum tube was king of electronicsby todays standards, it was not very efficient in the use of electricity. It generated a lot ofextra heat with the filament as the source of electrons..The transistor did not need a hot filament to generate electrons and was the first Solid State Device. The transistor was invented December 16t1 1947 at Bell Laboratory by the team of William Shockley, John Bardeen and Walter Brattain. This team was later awarded the Nobel Prize for this work. The first practical use of transistors was in the mid 1950s. The Integrated Circuit (more than one transistor on a single piece of Silicon crystal) was invented in July of 1958 by Jack Kilby. Mr.Kilby

received the Noble Prize in Physics-2000. The integrated circuit has adopted today to have many millions of transistors on a single Chip of and most all our modem computers electronic devices include a processor chip. 1 Microprocessor chip was invented by Dr. M. E. Ted Heflin 1968. The processor was introduced as a commercial product by Intel corporation in 1971. The microprocessor was designed for a Japanese u1ator company as the basis of a flexible calculator design. The idea thatmicroprocessor chip really had much use as a commercial success was understood until several years later.

CONSUMER BEHAVIOUR

MAJORPARTICIPANT
Samsung
The Samsung Group is a multinational conglomerate corporation head iartered in Samsung Town, Seoul, South Korea. It is South Koreas krgestchaebol and is the worlds largest private conglomerate by revenue with an annual revenue of US$172.5billion in 2009.

Videocon

TheVideocon group has an annual turnover of US$ 2 billion, making itone of the largest
consumer electronic and home appliance companies in India. Since 1998, it has expanded its operations globally, especiallyin Middle East.

Whirlpool

Whirlpool Corporation is a Fortune 500 company and a global manufacturer and marketer of major home appliances with its headquarters in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The company has annual revenue of approximately $18.4 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. ..

CONSUMER BEHAVIOUR PART-B ABOUT SUBJECT

The report is a study on Consumer Behaviour towards LG Lcd and Led in Kolar.

DEFINATION Marketing
Marketing is the process of determining customer demand for a product or service motivating its sales and distributing it into ultimate consumption at a profit.. -PhiIipkotler.

Marketing is so basic that it cannot be considered a separate asaction. It is the

whole business seen from the point of view of its final output.--Peter Drucker. Marketing is a social and managerial process by which individuals and ups obtain what they need and want through creating and exchanging ducts and value with others.

Modern marketing definition says that.

Discovering and translating consumer needs and desires into products and services . Creating demand for these products and services. . Servicing the consumer demand with the help of marketing channels, and in turn. . Expanding the market ever in the face of knee competition..

CONSUMER BEHAVIOUR

Marketing is defined as a social & managerial process by which individuals and group obtain what they need and want through creating and exchanging products and value with others. To explain this definition, we examine the following important terms. American marketing Association defines a market as the aggregate demand of the potential buyers of the commodity or services Prof. JEVONS defines a market as Any body of persons who are in intimate business relations and carry on extensive transactions in any commodity. Thus, market may be defined as a relationship between consumer and producer occurring or established at a time and place and at a value Mutually agreeable and acceptable to both the parties.

Classification of markets:.Markets can be classified in many ways. Generally

markets are classified on the following basis.

a) On the basis of area ..Local market .

National market ,World market

..b) On the basis of time .. Short period market .

Long period market

. c) On the basis of transactions . Spot market...

Future market

.,

CONSUMER BEHAVIOUR . d) On the basis of volume business. ..Wholesale market

. Retail market

e) On the basis of regulations .

. Regulated market
. Unregulated market

CONSUMER BEHAVIOUR .Importance of marketing in todays world:Marketing is considered to be the sole of

modern business and society. Marketing is the connecting link between the producer and consumers. Marketing process bring new and improved quality goods to consumers, marketing raises the standard of living of the people by satisfying varied and innumerable needs and wants of consumers. Marketing facilities mass production. It will lower the cost of production and prices to consumers. Lower price to consumers means a real rise in the national income.Marketing provides employment continuous production and continuous marketing offers wide employment opportunities to people it offers employment and income to about 3O/o-4O% of the total population.Marketing generates revenue to the firm. It is the art of earning profit through profitable sales. It gives up to date information to the top management about nature and character of demand. All management decisions are taken on the basis of marketing information. Tremendous changes have taken place around us. The tests, preferences and attitudes of consumer are ever changing. Therefore it becomes essential to introduce new products, to make necessary changes in the product and to find new uses for the existing product. Marketing is the channel of communicating the changing fashions, changing preference, changing styles, etc., to the top management.Even countries like Great Britain, Italy, Sweden, etc., are looking to modern marketing practices as a way to improve there economic health. Communist countries are advertising, pricing and other marketing activities to improve their domestic distribution system and to compete more ctively in international trade.

CONSUMER BEHAVIOUR Marketing concept:As business has come to know that marketing is virtually important to
the cess of a finn, an entirely new way of thinking in a new philosophy has solved, which is known as marketing concept. The concept is based one fundamental benefits. They are: All companyplanning and operation should be consumer oriented. The goal of the firm should be profitable sales and not volume for the sake of volumes alone. All marketing activities of the firm should be organizationally co-oriented. In its fullest sense marketing concept is a philosophy of business that states that the consumers want satisfaction is the economic and social justification for a firms existence. Consequently, all the company activities must be devoted to finding out what the consumer wants and then satisfying those wants, while still making profit over a long run. OPPURTUNITIESFORMARKETINGSUCCESS:
1. Opportunities to provide customers satisfaction, which is of paramount importance. It is ultimatejustificationMarketing represents discovery of consumer wants yet to be satisfaction2. Opportunity to innovate to develop new product, to device to find new ways of distributing products to discover new and creative means Ofpromotion. This can be regarded as best opportunity for developing meaningful marketing action. 3. Opportunity to improve marketing efficiency is also challenging. 4. Opportunity to create competitive difference is big challenge in all means of promotion. It gives individual status 5. Opportunity market, which is based on market segmentation and extremely useful and important device in modern marketing.

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR UNDER BUYING ROLES:

1) INITIATOR:The person who first suggests or things of the idea of buying a particular product. 2)INFLUENCER:A person, who views or advises, influences the buying decisions. 3)DECIDER:A person who ultimately makes a buying decision.
4)BUYER:A person who makes the actual purchase.

5)USER:A person who actually is a consumer or user of a product or services.

A customer is the most important visitor in our premises. He is &pended on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it and not an outside on our premises. He is a part of it. We are not doing him a favour by giving us the opportunity to do so.

IDENTITY CUSTOMER NEED NEEDS NEEDS

CONSUMER BEHAVIOUR
Business Process: Support process

Spare as important as our Core Business Process we have 6 Support ess as shown below:

Procurement& subcontracting process ( IMM ) process

Provide and manage information

Provide and manage People process

Customer support process Core business

Infrastructure provision & maintenance process

Monitor measure and improvement process

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR Consumer adoption process

The following are the stages in the consumer adoption process. When a consumer buys a product are:

1) AWARENESS:
The consumer in this stage becomes aware the product but he is not equipped are furnished the information.

2) INTEREST:
The awareness creates interest and paves way to seek information about the product.

3) EVALUATION:
The consumer considers the merit of trying the product.

4) TRIAL:
The consumer tries the product to judge its value and benefit.

5) ADOPTION :
Satisfied with the trial of the product the consumer becomes regular r and an over a period of time a brand loyal customer

FACTORS INFLLUECING CONSUMER BEHAVIOUR: 1) Cultural Factors 2) Social factors 3) Persona factors 4) Psychological factors

CONSUMER BEHAVIOUR

CHAPTER 2 RESEARCH DESIGN

2.1 TITLE OF THE STUDY

A STUDY ONCONSUMER BEHAVIOUR TOWARDS LG LCD AND LED

AT KOLAR
A customer may have a set of interest, belief attitude, Taste and life before purchasing the product. But there might be a major change in his Taste and preference after the purchase has been made so, in such a position it is difficult for the marketers to know the taste, attitude and behavior of the customer after purchase

With this view a research study was conducted to find out on the behavior of LG LCD and LED consumers in Kolar conducted on behalf of Ravi home appliances. Kolar

CONSUMER BEHAVIOUR

2.2 OBJECTIVE OF THE STUDY

Main Objective:
The main objective of the study is to analysesA STUDY ON CONSUMER

BEHAVIOUR TOWARDS LG LCD AND LED AT KOLAR

Specific Objectives :
1.To study the proportionate purchase of LG LCD and LED. 2. To compare the brand awareness Of LG LCD and LED with other competitors.

3. To compare the brand awareness of consumer about LG LCD and LED with others.
4. To understand consumer Perception towards LG LCD and LED. 5. To understand the factors considered by potential consumers before purchasing LG LCD

and LED.
6. To examine the factors that shifts the loyalty of the consumers. 7. To understand as to what turned the consumer to purchase the particular brand.

2.3 SCOPE OF STUDY

All progress is born of inquiry. Doubt is better than over confidence for it leads into inquiry and inquiry leads to investigation. The project aims to give information on LG LCD and LED about the nature of the study, methods used in the research methodology of the study comprehensive background of the study and the conclusions and suggestions inferred from the findings. It also aims to enable LO LCD and LED to implement the recommendations made by the researchers.

CONSUMER BEHAVIOUR
The study hopes to enable the company to gain an insight as to the areas where it has to make improvements. So as to increase its sales as well as its market share and consumer acceptance, the result of the study carriedout will enable the company to know the purchase behaviour of LG LCD and LED in the surrounding areas. .. Finally, this project will serve as foundation document based upon which follow researchers can plan their studies and also it will be useful to the management students and others who may want to broaden their horizon.

2.4Hypothesis:
Null hypothesis(Ho). The LG LCD and LED sales are more because of its quality and advertisement.

Alternative hypothesis(HI)

The quality of product and advertisement are not showing any impact any LG LCD and LED.

2.5Optional Defination of concepts: MARKETING:

Marketing is so basic that it cannot be considered a separate function it is the whole business seen from the point of view of its final result. That is from the customers point of view.

MARKET:
The term market is derived from the Latin word Marcatus whichmeans merchandise, trade or a place where business is conducted. In ordinary language the term market means a place where goods are bought and sold. Market need not necessarily means any particular place. It is wider in scope.

CONSUMER BEHAVIOUR MARKETING CONCEPT:

As business has come to know that marketing is virtually important to the success of a firm, an entirely new way of thinking in a new philosoph\ has evolved, which is known as marketing concept. The concept is based on three fundamental benefits.

MARKETING MANAGEMENT:
Marketing management is a functional area of business management it has some unique importance in the modem business. It plays a vital role in & developing strategies plans and programmes for each market segment in order to satisfy the customer wants.

MARKETING PROCESS
Marketing is a dynamic process involving a set of interdependent activities in the flow of commodity from the producer to the consumer. These activities are collectively called marketing process.

PRODUCT CONCEPT
The philosophy that consumers will favour LCD and LED that are available and highly affordable and that management should therefore focuses on improving production and distribution efficiency. The idea that consumer will favors LCD and LED offer the most quality, performance and features and that the organization should therefore develop its energy to marketing continuous product improvement. A detailed version of the new product idea stated in meaningful consumer terms.

CONSUMER BEHAVIOUR SOCIETAL MARKETING CONCEPT

The idea that the organization should determine the needs, wants and the interests of target markets and deliver the desired satisfaction more effectively than competitors in a way that maintains or improve the consumers and societys well being.

Brand:
Consumer views a brand as an important part of a product and branding can add value to a product.

Branding:
Perhaps the most distinctive skill of professional marketers is their ability to create, maintain protect and enhance brands. A brand is a name. term, sign, symbol or design or a combination of these intended to identify the LCD and LED or service of one seller in group of sellers and to differentiate them from those of compotators.

Brand awareness:
Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as arcentage of target market, brand awareness is the primary goal of advertising in the early months or years of a products introduction. Sampling is a systematic approach for selecting a few elements a sample from an entire collection of unit (population) is dices to make some inference about the total population it is small specimen or a segment of the whole population representing it general qualities as for as possible. A sample is the logical way of obtaining data it plays an important role in the research project the study was undertaken by convenience (random) sampling.

CONSUMER BEHAVIOUR Convenience(Random)sampling:

Convenience (Random) samplmg is non - probability in a just hit and miss fashion ie.. interviewing people whom you happen to meet on a random basis,

Sampling Size:
The study is conducted on a sample size of hundred respondents who all the owners of LG LCD and LED like ,Refrigerators. etc.

Sampling Frame:
The target population for the study of LG LCD and LED owners m Kolar District and Scope of the study involved people from different walks of life and from different profession.

Research Instrument:
An interview schedule was used to conduct the study with the help of Questionnaire.

2.6 Methodology:
Research in common parlance refers to a search of knowledge. One can also define research as a scientific and systematic search for information on a specific topic. In fact research is an art of scientific investigation, where in you move from the known to the unknown.

CONSUMER BEHAVIOUR
Marketing research is defined as the systematic and objective approach to the development and provision of information for the marketing management decision making process, it is this function that links the marketers to consumers and public through information, refine and evaluate marketing actions, to monitor marketing performance. and to improve understanding of the marketing process. It is the specification of method and procedure for acquiring the information of the method and procedure for acquiring the information needed. It is overall operational pattern of frame work of the project that stipulates what information is to be collected from which sources using hat procedures. This type of study is factual and is very simple.

2.7Types Of Research Plus Tools For Data Collection

The tasks of data collection begins after a research problem is defined and research desiuns or plan checked out. It mainly consist of multiple choice questions so that respondents can mark one or more of the se era! choice of answer and the data collection used in the project is the Questionnaire

The two ways to collect the data are 1 Primary Data 2. Secondary Data

Primary data:
Primary Data are collected fresh and for the first time and this is original in character.

CONSUMER BEHAVIOUR
The primary data was collected through personal lnterviev. and questionnaire method which helps to elicit the opinion of the consumer.

Secondary data:
Secondary data means data already available which have already been collected and analyzed by someone else during an investigation.

Secondary data is divided into two:

1.Internal Collecting Data: Broachers. Publications and Reports 2. External Collecting Data: Internet, Journals and Literature.. 2.8 Plan Of Analysis: The data collected was classified and tabulated for analysis purpose and charts and graphs are used to find the conclusions. After collecting all the information was transferred to a worksheet the data relating to set of the objectives was then classified and the findings recovered after which the data was graphically represented.

2.9REFRENCE PERIOD:
The reference period of this study was 00 3

2.10 LimitationsOf the study:

Limited time, which restricts the exhaustive study in the field. Respondents were not enthusiastic to furnish details The study is limited to a small sample size of 100 consumers. It has a long time or get right information form right person. some respondents were unable to co-operate either us by giving Right information & their

CONSUMER BEHAVIOUR
personal bias considered while making the Project. I went to internet to collect those information but in the web site I did not get fresh information and full information. As there was time shortage the complete area could not be co ered and the complete infonnation could not be collected.

2.11 Chapter scheme: Chapter:1

Introduction:
It clearly shows the brief History and the Background Study of the Company.

Chapter:2 Research Design:

It clearly specifies the need for the development of their own Brands of the company.

Chapter:3 Company Profile:

It shows the detailed infonnation of the company and its Business Operations.

Chapter:4
Data Analysis And Interpretation: It defines the survey conducted with Graphical Representation of Company LCD and LED.

CONSUMER BEHAVIOUR Chapter:5

Summary Of Findings And Conclusions: Here, it finds the problems of the company & Justifies it.

Chapter:6
Recommendations And Suggestions: It helps to take out some unwanted informations by giving suggestions.

Chapter:7
Appendices And Annexure:
Its a copy of Questionnaire. It particularly represents the Merits and Demerits about the product.

Chapter:8
Bib1ioraphy:
It is the reference made from internets. web sites and the text books etc.

CHAPTER 3 COMPANY PROFILE

Inception

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG electronics, South Korea was established m January, 1997 after clearance m the Foreign Investment Promotion Board

CONSUMER BEHAVIOUR
(FIPB). 58 Gold Star (todays LG Electronics) established 59 Koreas first radio produced 62

65
66 68 69 71 77 .8 Radio exported to the US and Hong Kong as Koreas first Koreas first refrigerator produced Koreas first black & white TV produced Koreas first air conditioner produced Koreas first washing machine produced Gold Star Communications went public Color TV produced Exports surpassed US$100 million as Koreas first in the electronics industry 1980 First EU sales subsidiary in Germany (LGEWG) established 1982 Color TV plant in Huntsville in the US established 1984 Sales surpassed one trillion won 1986 European-standard VCR plant in Germany established

CONSUMER BEHAVIOUR
1989 Sales subsidiary and a joint production subsidiary in Thailand established 1990 Ireland-based design technology center established 1993 With the establishment of Huizhou subsidiary in China LGEHZ marketing in China took full swing 1995 Company name changed to LG Electronics and the US-based Zenith acquired 1997 40-inch PDP TV and the worlds first IC set for D TVs developed: India production subsidiary (LGEIL) established 1998 Worlds first 60-inch PDP TV developed 1999 LG. Philips LCD. a joint venture with Philips, established 2000 LG Information & Communications merged The worlds first Internet-enabled refrigerator launched Global sales of refrigerators reached the number one position

2001 Asynchronous IMT-2000 equipment commercialized:

the worlds first Internet- enabled washing machine, air conditioner.

andmicrowave oven launched: LG. Philips Displays. a joint venture with

Philips established 2005 Under the 1.0 Holding Company system, the Company spun off to LG Electronics (LGE) and 1.0 Electronics Investment (LGEI): the first home

network system commercialized in the global market

2006 Worlds first synchronous-asynchronous IMT-2000 mobile phone

developed; the worlds first 76-inch PDP TV developed: CDMA mobile

CONSUMER BEHAVIOUR handsets took the largest share in the US & world CDMA market 2007 EVSB. thenext-generation DTV transmission technology chosen to be the US/Canada DTV transmission standard by the US ATSC All- in-one LG 55 LCD TV, the worlds first and largest among LCD TVs. commercialized. The worlds largest and first 1.0 71 plasma TV commercialized. The worlds first terrestrial DMB phone developed 2008 Worlds first DMB (Digital Multimedia Broadcasting) notebook PC unveiled Worlds first DMB Phone with Time-shift function developed Network solution joint venture of LG-Nortel launched CDMA mobile.

Phones ranked first in the world in the 3rd quarter.

2009 LG Chocolate, the first model in LGs Black Label series of premium handsets.Sells7.5 million units worldwide Develops the first singlePage29
CI
F

. ..

2010 2012 scan 60 HD PDP module and 100-inch LCD TV Establishes strategic partnership with UL Acquires the worlds first IPv6 Gold Ready logo

CONSUMER BEHAVIOUR
Launches the industrys first dual-format, high-definition disc player and drive Launches 120Hz Full HD LCD TV Demonstrated the world-first MIMO 4G-Enabled technologies with 3G LIE Won contract for GSMAs 3G campaign Introduces new global brand identity: Stylish design and smart technology, in products that fit our consumers lives. Posted \o. 1 spot in US frontloading washers in 5 consecutive quarters Unveiled the worlds first Bluetooth headset combined mobile phone Unveiled the worlds first Blu-ray network storage Developed the worlds first LTE mobile modern chip Recorded over 100 million units of LG air conditioners in accumulated sales Became second-largest LCD TV provider worldwide Became third- largest supplier of mobile handsets market worldwide Became Global Partner and Technology Partner of Formula One 2011 LG s Vision is to deliver innovate digital product and services. That make our customers lives better, easier and happier throw increased functionality and fun
L 0 Electronics pursues its 21 century vision becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. Growth and prospects can come into existence by finding the Profits and loss from year to year and the introducing the new business or the new products in same brands.

CONSUMER BEHAVIOUR
Turnover for 1997 Rs. 25 Crores Turnover for 2000 Rs. 485 Crores Turnover for 2007 Rs. 1056 Crores Turnover for 2008 Rs. 2903 Crores Turnover for 2009 Rs. 4216 Crores Turnover for 2010 Crossed Rs.5315 Crores Turnover for 2011 Crossed Rs.6500 Crores Turnover for 2012 Crossed Rs.8000 Crores Turnover for 2013 Crossed Rs.8500 Crore LG has been able to craft out in eight years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment. Various studies have shown that the consumer is well informed on the health awareness front. LG was one of the first companies who recognized the emerging change in consumer needs and decided to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. Its vision was to become a Health Partner for its consumers worldwide and therefore formulated its corporate philosophy to make peoples lives better, convenient and healthier. The CTV range offered by LG has Golden Eye technology, which senses the light levels in the room and adjusts the picture to make it more comfortable for the eyes. The entire range of LG air-conditioners have Health Air System, which not just cools, but keeps pollution out. Similarly, microwave ovens have the Health Wave System, refrigerators have the PN System, which preserve the nutrition in food and washing machines have Fabricare System, which takes the health factor down to ones clothes. All the products offered by the company have unique technologies, developed by its R&D departments that give customers a

CONSUMER BEHAVIOUR
healthier environment to live-in. The year 2013 witnessed LG becoming the fastest growing company in the consumer electronics, home appliances and computer peripherals industry. The company had till the month of October 2013 achieved a cumulative turnover of Rs 8250 Crores in India since its inception in 1997, making it the fastest ever Rs 5000 Crores clocked by any company in the Indian consumer electronics and home appliances industry. Having achieved this milestone, LG achieved another benchmark with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year.

In Colour Televisions having set the sales target of one million units of Color Televisions for 2002, LG has already achieved the one million mark in the month ahead of its target. In 2003, LG has emerged as the leader in Colour Televisions. Semi Automatic Washing Machines.Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens.In the ear 2004. LGEIL achieved unprecedented sales efficiency both in Direct Cool and Frost Free segment and sold more than I million units of refrigerators outperforming industry expectations. LG Electronics India is the fastest growing company in the consumer electronics, home appliances and computer peripherals industry today. LG Electronics is continually providing superior technology products & value for money to more than 50 lakhs households in India. The company has achieved a turnover of Rs 6500 crore in 2004 and aims to touch a turnover of 10 Billion US Dollars by 2010 and commands an enviable position in the GSM mobile phone market. It has already started manufacturing of GSM phones in its plant at Pune. LG India has also been taking on a slew of initiatives as a part of Corporate Social Responsibility. LGEIL is proud to have adopted about 24 villages around our Greater Noida

CONSUMER BEHAVIOUR
facility. LG extends Free Medical Care. which comprises of free checkups and a free distribution of medicines on a daily basis. LGEIL is also generating self-employmen. people in the form of tailoring, knitting etc. in addition to all this. LG also sends veterinary doctors regularly to these villages. Besides all this. LG India is one of the very few companies in the country that has an mternal Energy, Environment, Safety and Health Department. This function caters to activities like Energy Conservation. Environmental Issues, Work Place Fire and Safety as well as Occupational Health for the benefit of the employees.

Type: It mainly deals with all types of Electronic Products.

Nature: LG Electronics. Inc. is the worlds major force and technology innovator in electronics, information and communications products. The company has more than 72M00 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the worlds largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners. Canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (consolidated ISD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance. Digital Display andDigitalMedia.

Tje C1iarvuin &Z. L C Henrric>

CONSUMER BEHAVIOUR
CFO of UI Electronics (Executive Vice President) Director CEO of LG Corp. (Vice Chairman) Director Lawyer Outsider Director Professor Yonsei University Outsider Director Advisor SK Research Institute for Super Management outside Director Professor Seoul National University Outsider Director

CONSUMER BEHAVIOUR
ORGANISATIONAL CHART

SHARE HOLDERS

STAFF

STAFF

BOARD OF

DIRECTORS

+
GENERAL

MANAGERS

FINAN WORK CE

OFFIC SALES E

HUMA N

PURCH ASE

RESOU MANA MANA GER GER

.

MANA GER

MANA GER

RCE MANA GER

MANA GER

CONSUMER BEHAVIOUR

[
I

FOREMAN1

1FOREMAN2

1
WORKERS

WORKERS

PlasmaTV LCD TV Flat TV LED TV

Home Theater InCar Personal Navigation Audio Head Units All in one DVD navigation Portable

CONSUMER BEHAVIOUR
MP3 Player

Zoom Color Module Cameras Zoom Color Complete Cameras Color C/CS Mount Cameras B&W C/CS Mount Cameras

Color Dome Cameras

Lens CS Mount Lens Zoom Lens

LCD Displays

OUR VALUES TOWARDS SERVICE PROFILE Customer Satisfaction:

We are dedicated to building a relationship with our customers where we become partners in fulfilling their mission. We strive to understand our customers needs and to deliver products and services that fulfill and exceed all their requirements.

Commitment To Total Quality:

We are committed to continuous improvement of all our activeness. We will supply products

CONSUMER BEHAVIOUR
and services that conform to highest standards of design, manufacture, reliability, maintainability and fitness for use as desired by our customers.

Cost And Time Consciousness:

We believe that our success depends on our ability to continua11 reduce the cost and shorten the delivery period of our products and services. We will achieve this by eliminating waste in all activities and continuously improving all processes in every area of our work.

Innovation And Creativity:

We believe in striving for improvement in every activity involved in our business by pursuing and encouraging risk-taking, experimentation and learning at all levels within the company with a view to achieving excellence and competitiveness.

Trust And Team Spirit:

We believe in achieving harmony in work life through mutual trust. transparency, cooperation, and a sense of belonging. We will strive for building empowered teams to work towards achieving organizational goals.

Respect For The Individual:

We value our people. We will treat each other with dignir and respect and strive for individual growth and realization of ever ones full potential.

Integrity:
We believe in a commitment to be honest, trustworthy. and fair in all our dealings. We commit to be loyal and devoted to our organization. We will practice self-discipline

CONSUMER BEHAVIOUR
and own responsibility for our actions. We will comply with all requirements so as to ensure that our organization is always worthy of trust.

Market Share:
LG is also one of the best Brands in the field of Electronic Products. they are New and it has become one of the Popular Brand in Electronic Products, they have achieved the Greater Scope in Marketing Share.

Competitors:
No business is free from the competition in this modern business era. Every business has to face heavy competition. This company is also not away from the competitors. Than main competitors of the company are as follows:

Videocon Onida BPL Akai Thomson Sansui

Global Top 3 by 2012

CONSUMER BEHAVIOUR
LG Electronics is pursuing its 21St century vision of becoming a true global digital leader who can make its customers happy worldwide through its innovative digital products and services. LG Electronics has set its mid-term and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2011 As such, we embrace the philosophy of Great Company Great People, whereby only great people can create a great company, and pursue two growth strategies involving fast innovation and fast growth Likewise, we seek to secure three core capabilities: product

Fast Growth:

Fast growth is the result of strategies designed to expand the market size and earnings quickly, in the process improving the growth rate in terms of monetary value rather than quantity.

Fast innovation:
Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can do. Fast innovation also means 30% more sales and improvement in our market share. new product development and unveiling these 30% faster, developing technology and establishing corporatc ;aiue three years ahead of our competitors.

Core Copablities

CONSUMER BEHAVIOUR Product Leadership:

Refers to the ability to develop creative, premium products through specialized new technologies

Market Leadership:
Refers to the ability to achieve the LG brand is No. 1 goal backed by its formidable market presence worldwide.

People Leadership:
Refers to talented people who perform excellently by internalizing and practicing innovations.

Corporate Culture Though a company implements perfect management strategies and boasts of outstanding and talented people, it should have an appropriate corporate culture to unleash the power of these capabilities.

No Excuses: We foster a corporate curer whereby we suggest an alternative before saying no and work hard towards fulfilling our goal. Wenot I: We pursue a corporate culture whereby we embrace strong teamwork.

Fun workplace: We create a workplace where individuals creativity and freedom are respected and working is made fun.

CONSUMER BEHAVIOUR

CHAPTER:4 DATA ANALYSIS AND INTERPRETATION

CONSUMER BEHAVIOUR

Title of the TABLE Classification:Classification is a process of arranging the data into sequence and groups
according to their common characteristics on separating them mt different related parts.

Tabulation:
It is the process, which inolves combining, and totalin of the collected data tabulation means the systematic representation of the information (data) in rows and columns features or characteristics.

ANALYSIS AND INTERPTRETATION OF DATA

After tabulation the data must be analyzed. Researcher often usesstatistical interpretation, which concentrates on what is average or what deviates from average. The data has been analyzed and interpreted by using statistical tools. Then the analyzed data is converted to percentage form graphs have been drawn followed by a table, which describes the number of the respondents from each factor and their percentage. This statistical interpretation shows how widely resources vary and howare distributed in relation to the variable being measured. The analysis and interpretation of data may lead the researcher to accept or reject the hypothesis being selected.

STATISTICAL INSTRUMENTS USED FOR ANALYSIS

CONSUMER BEHAVIOUR
For the purpose of finding the factors relating to consumer behavior & brand preference with regards of LG Products rank analyses and percentage analysis techniques are used to find optional factors. The graphs used in the analysis are Pie Charts Tally Bars / Bar Charts.

Rank Analysis:
The scores of the variables are derived by multiplying the frequencies with ranks. The highest score is placed at the top most variable.

Percentage Analysis
Percentage Analysis has been used to find out percentage of respondents in terms of factors influencing the consumer behaviour & brand preference with regards of LG LCD and LED.

Pie Charts:
Pie Charts are used to classify different LG users in terms of actors related to consumer behaviour & brand preference with regards of LG LCD and LED & show relevant sectorial classification.

Bar Diagrams / Bar Charts:

Bar Diagrams are used in the analysis to show the different factors or reasons given by sample consumers for the use of present LG LCD and LED.

TABLE-1

CONSUMER BEHAVIOUR

TABLE SHOWING ECO FRIENDLINESS OF THE RESPONDENTS

Analysis of the table:It is observed from the above table that the aggregate of the Respondents are 100% are
eco-friendly.

CHART-1

CONSUMER BEHAVIOUR
GRAPH SHOWING ECO FRIENDLINESS OF THE RESPONDENTS

PIE CHART:1

100%

Interference: It is inferred from the above graph that with a growing awareness of environmental hazards consumer are increasing ecology of the Respondents

TABLE 2 Table showing occupation of the respondents

CONSUMER BEHAVIOUR Sl .no occupations Number of respondents 1 2 3 4 Business man Student Professional Others Total 35 05 20 40 100 35 % 05 % 20 % 40% 100 percentage

Analysis of the table

Analysis the above table indicates that 35% of the respondents are businessmen. 5% of them are students. 20% of them are professionals & remaining 40% of them are others i.e. belonging to various other fields.

CHART 2

CONSUMER BEHAVIOUR The chart showing the percentage of occupation of the respondents who prefer LG LCD and LED

Sales

others 40%

business man 35%

professional 20%

student 5%

INFERENCE

It is observed from the above graph that the majority of the Respondents who

possess LG LCD and LED

TABLE 3

CONSUMER BEHAVIOUR

The table showing the monthly income of

Sl .no 1 2 3 4 Monthly income < 10,000 10,000-20,000 20,000-30,000 30,000 & above Total

the respondents

No. of Respondents 23 27 20 30 100

percentage 23 % 27 % 20 % 30 % 100 %

Analysis of the table

From the above table it states that out of 100 customers 230o of the respondents earn an monthly income of <10000 Rs. 27% of the respondents earn an monthly income around Rs 10000-20000 whereas 2O0o of the respondents earn an monthly income of Rs 20000-30000 & the remaining 30% of the respondents earn monthly income >30000 therefore in clear specify that who have purchased and use the LG LCD and LED with ease.

CHART 3

CONSUMER BEHAVIOUR The below chart showing the monthly income of the respondents who prefer LG lcd and led tv

Sales
30,000 & Above 2%

20,000 30,000 28%

< 10,000 32%

10,000 -20,000 38%

Inference :
The above graph exhibits that 23% of the respondents earn monthly income < 10,000,27 % of the respondents earn monthly income around 10000-20000,20% of the respondents earn around 20000-30000 ,30% of the respondents earn 30000and above, so it clears that LG LCD and LED TV can be use by all kinds people .

TABLE 4

CONSUMER BEHAVIOUR
THE BELOW TABLE SHOWING THE MARTIAL STATUS OF THE RESPONDENTS.

Martial Status Sl.no 1 2 Single Married Total

No.of the Respondents 25 75 100

Percentage 25 % 75 % 100 %

From the above data it depicts that the survey conducted for the 100 customers of LG LCD and LED Users 25% belongs to Single Person & 75 % of the respondents belongs to Married people.

CONSUMER BEHAVIOUR
CHART 4

the below chart showing the martial status of the respondents who prefer the LG LCD and LED

Sales

single 25%

married 75%

INFERENCE

It is inferred from the above graph that all the LG LCD and LED in the given sample size are possessed by both single and married persons. But Majority are Married People.

CONSUMER BEHAVIOUR TABLE 5 The below table showing the information sources use by the respondents for the purchase of LG LCD and LED

Sl.no 1

Characteristics Dealers

no.of respondents 12

Percentage 12 %

Magazines papers Mass media

news 23

23 %

15

15 %

3 Friends / Relatives 4 Internet 5 Total 100 100 % 25 25 % 25 25 %

It is observed from the above table that the most of the respondents i.e. 12 % of the respondents getting information through dealers,23 % of the respondents were through magazines and remaining from friends, relatives, internet etc.

CONSUMER BEHAVIOUR CHART 5 The below showing the percentage reflecting information used by the respondents
30 25 20 15 10 5 0 dealers Magazines / news papers mass media friends /relatives intenet

Analysis of the chart

From the above graph we found that Majority of responds are getting the information about LG LCD and LED by mass media friends or Relatives. Remaining form magazines ,News papers ,Internet.

CONSUMER BEHAVIOUR TABLE 6 The below showing respondents on the cost of LG LCD & LED
Sl.no Price No .of the respondents 1 2 3 4 Too high High Reasonable Low 06 24 60 10 06 % 24 % 60 % 10 % Percentage

Total

100

100 %

ANALYSIS OF THE TABLE

It is observed from above the table that the most of respondents that i.r 60 % conclude that the price is reasonable, 6% of them conclude the price is too high,24 % the respondents conclude the price is high and at least 10 % of them conclude price is low cost on their LG LCD & LED TVS

CONSUMER BEHAVIOUR
CHART 6

The below chart showing the percentage of customer opinion on the cost of LG LCD & LED

too high 6% low 10% high 24%

resonable 60%

INFERENCE :

The majority of respondents say price is very reasonable, therefore it clearly proves that LG Branded Products have been purchased in future also.

CONSUMER BEHAVIOUR

SATISFACTiON NUMBER OF RESPONDENTS

From the above table the most of the respondents satisfaction towards LG Products i.e. 60% concludes its satisfied, 35% concludes its highly satisfied &5/a concludes its somewhat satisfied.

SL. NO

PERCENTAG E

1 2

SATISFIED 60 fO5 SOME WHAT SAISFIED

60% 05%

HIGHLY SATISFIED

15
100

35%

TOTAL

1000/0

60% 5%

CONSUMER BEHAVIOUR
35%

Satisfied Some What Satisfied

Highly Satisfied

The above graph shows that the majority of respondents has been satisfied by LG LCD and LED.

The above table shows that 75% of the LG LCD and LED users does not face any kind of problem with their LCD and LED. 25/a of the LG users says that they find some minor problem

SL.N 0

CHARACTERISTICS RESPONDENTS E 25

JNUMBER

OF

PERCENTAG

No 75 75% TOTAL 100 100%

Yes No The above graph shows the level of problem faced by the LG LCD and LED customers of LG Products. Majority of respondents say that they have not faced any major problem.

CONSUMER BEHAVIOUR
From the above table it indicates that 50% of the respondents expect from LG dealers is Guarantee, 27% of the respondents expect Discounts. 13% of the respondents expect credit facility & remaining 10% expect Home Delivery.

SLN CHARACTERISTICS
Cl
J

NUMBER OF PERCENTAG
DrCPf1ThL1%JT F
JL Y I .7 I LJ L I

t50 1 GUARANTEE 127 27%

r2
3 4

DISCOUNT

CREDIT FACILITY HOME DELIVERY

13

13% 10%

TOTAL 100 100%

_I______

d..

CONSUMER BEHAVIOUR
10 13 27 50 0 10 20 30 40 50 60 Home Delivery Credit Facility Discounts Guarantee It is observed from the above graph that the expectations of majority respondents is Guarantee from the dealers of LG Products.

From the above table it indicates that 25% of the respondents expect 3Years Guarantee, 65% expect 5Years Guarantee and remaining expect 5 &above Years of Guarantee.

SL.N GUARANTEE 0 13YEARS 2 3 5YEARS 5&ABOVE TOTAL

NuMBEROF RESPONDENTS 25 65 10

PERCENTAG E

r65%

100 1000/0

CONSUMER BEHAVIOUR

3 years 5 years 5 years and abo

It is observed from the above graph that indicates that majority of the respondents expect 5 Years Guarantee on LG LCD and LED.

The above exhibits that the majority of the respondents. that is 97/a feels that their LG LCD and LED delivers real value for money and remaining 3% of the respondents feels that it does not deliver because of minor problems.

CHARACTERISTICS NUMBER OF SL.N RESPONEENTS 0 Yes 97 1 2 No 03 PERCENTAG E

97/o

--

03%

TOTAL

100

100o

(flSIjr4U

BEHi4VLOUf

Yes No

CONSUMER BEHAVIOUR
The above graph found that the majority of respondents feels about their LG LCD and LED deliver real value and worth for money

From the above table it confirms that 25% of LG LCD and LED buy due to Quality. 15% of the respondents due to reasonable price. 35% due to brand image.20% due to guarantee &remaining 5% due to sales service.

SL.N

CHARACTERISTICS NUMBER OFPERCENTAG RESPONDENTS E QUALITY t25 PRICE l5I5% BRAND IMAGE 35 35%

0 1 2 3
4 GUARANTEE 120 5 SALES SERVICE 105
-

20%

05% TOTAL 100 100%

CONSUMER BEHAVIOUR

Quality Price Brand Image Guarantee Sales Service

It is observed from the above graph that the majority of respondents

purchased LG LCD and LED based on Brand Image.

BRAND IMAGE

80

00

From the above table in shows out of 100 customers each have given the different ranking the question asked for 100 customers X 4 Questions respondents ranks are in the format in table

4
15

02

03

EXCEL SATISFA GOOD VERY

SL.RANKINGS NO

LENT CTION GOOD AINGS

ID

POOR

50 10 14

CONSUMER BEHAVIOUR
CHARACTERIST 1
ICS

01

QUALITY COST 2 15

50

07

iSERVICES 05 V

08 42 1

15

3O

From the above graph it clearly confirms the LG LCD and LED in quality, cost, brand image & also in drops down due to poor sales service. But from the above all the qualities e concluded by seeing the Brand Image.
160 140 120 100 80 60 40 20 0

Quality Cost

CONSUMER BEHAVIOUR
Service Brand Image

a
a

ta4 tt

ifr.d

L%

frI
&d

-?

IP.S

VG

The above exhibits that the majority of the respondents. that is 30% feels that their LG is best for Televisiom22% of them respondents feels it best for DVD Players. 10% for Monitor. 15% for Refrigerator. 10% for Washing Machine, 8 % for Air-Conditioner and remaining 5% for Mobile.

Page 85

SL.N

CHARACTERISTiCS

PERCENT

CONSUMER BEHAVIOUR
NUMBER OF 0 RESPONDENTS 1 TELEVISION 30 30% AG E

2 DVD PLAYER 2 22%

r1
MONIT OR 1 10% 0

REFRIGERAT 4 OR

1 5

15% 10%

WASHI NG 10 MACHI NE 5 6 AIR-CONDITIONER 8 8% 7 MOBILE 5 5%

CONSUMER BEHAVIOUR
*TOTAI 100 100%

of the respondents, 10% of the respondents were

._cl ____11_ ( 1_ C) ____ _. 1, 11 1

iiiiiueiiceuoyirienus&ieniaiinhig370 WC- tW% 39 30 Jj 251 22 201 15 = 15 10 10 I! 8 10 s aa op p TV DVI) Monitor Fridge W.MachineA.ConditionerMobUe From the above graph It is observed that majority of respondents are impressed and chosen

CONSUMER BEHAVIOUR
TV as a best LG product. PageS6

It is analyzed from the above that the respondents were influenced family influenced 60%

SLN CHARACTERISTICS NUMBER OF PERCENTAG O RESPONDENTS E 1 ENEED FAMILY 2 60% 10 10%

3

25 25%

FRIENDS

----------

U) UYYo

UIHLKS

TOTAL 100 100%

60 50 40

CONSUMER BEHAVIOUR
30 20 0 10 Need Family Friends Others 4 Need Family Friends Others From the above graph It found that a majority of respondents purchased their LG Product because of family satisfaction

From the above table shows that the different Brands contains different products but not good as LG Products i,e.39% of the respondents say LG LCD and LED are better and best. 10% of the respondents say Onida is the best. 1 O/o of the respondents say Philip is best. 21 o/ of the respondents say videocon is best. 17/o of them say Sony is best & remaining 13% of them say their own brand is best.

SL.N BRANDS

NUMBER OF RESPONDENTS PERCENTAG E TOTAL 100 100%

CONSUMER BEHAVIOUR
L

1 LG LCD AND LED

t39

t 39%

2 ONIDA LCD AND LED 10 3 10% PHILIP LCD AND LED 10 10%

\7IDEOCON LCD AND LED r21

21%

5 6

SONY LCD AND LED OTHER

17 13

17% 13%

t O\SI,MLR BEF U iOj 1i 13 -a10 o 5 10 15 20 25 30 35 40 LG ONDIA PHILP VIDEOCON SONY OTHER It is observed from the above graph that the different Brands contains different LCD and LED.

CONSUMER BEHAVIOUR

CHAPTER-5
SUMMARY OF FINDINGS AND CONCLUSION The study was undertaken on the consumer Behaviour towards LGLCD and LED in Kolar. In order to collect the data from the consumer, a questionnaire and a personal interview was conducted and information from Internet and also in Showroom and concluded in the following: 1. According to the survey all are Eco-Friendly. 2. The survey reveals that most of the respondents feel that a LG LCD and LED is very and is a must essential in todays world it start from Low standard of living people to the High standard of living people. 3. The survey reveals that most of the customers preferring a LG LCD and LED purpose of homely use.

4. According to survey majority of married respondents use LG LCD and LED few+ of the
respondents are unmarried customers. 5. According to survey most of respondents are Businessmens, few of them are students, Professionals & remaining homely and others.

CONSUMER BEHAVIOUR
6. The customers reveal that they have purchased the LG LCD and LED as they are in need of it in the present fast changing world and stylish LCD and LED.

7. According to the survey majority of respondents exploited the various available information source from friends & relatives & mass media

8. Majority of the customers reveal that they have purchased their LG LCD and LED from
different exclusive & authorized showrooms.

9. On survey conducted majority of the respondents expressed it is satisfiedof the respondents

expressed it is Highly satisfied & very of the respondents expressed it is some what satisfied. 1O.On survey conducted majority of the respondents expressed that they would influence others to buy LG LCD and LED &remaining of the respondents expressed that they will not influence others to buy LG Products.

11. According to the survey most of the respondents expressed that LG Products does not face
any kind of problem whereas few of the respondents expressed that they find minor problem. 12.On survey conducted majority of of the respondents buy LG LCD and LED due to Brand Image. few of them due to Quality, ver few of them due to Guarantee & remaining due to Sales Service. 13.According to the survey majority of the respondents are male & few of the respondents are female. 14.According to the survey most of the respondents expect from dealers is guarantee & other respondents expect from the dealers is discount. credit facility & home delivery respectively 15.On survey conducted majority of the respondents expect 5 years guarantee. other respondents expect 3 years & above 5 years respectively.

16.On survey conducted majority of the respondents say the price is reasonable

CONSUMER BEHAVIOUR
17.On survey conducted majority of the respondents feel that their LG LCD and LED delivers real value for money 18.On survey conducted it indicates that the majourty of the respondents were using other brand like (videocon. Onida & other brand) and of the respondents were not using any other brand before LG Products into existence.

Conclusion
According to survey it confirms that the different brand contains different LCD and LED but not good as LG LCD and LED From the above survey it proves that the above data throws light on the facts that the most of the respondents that is 95% purchase the products within the Domestic i.e. India and remaining 5% purchased the product by importing.

CHAPTER:6
RECOMMENDATIONS AND SUGGESTIONS

There are some of the important suggestions to make on LG LCD and LED the best & can be help full to the company to increase their sales and improve their promotional activity. The company should come out with new models with additional features so. That it will look more attractive The company can come out with more different colours for the LCD and LED. Most of the consumers feels that to bring out different LCD and LED with same brand image. It should make all the products look sleek to attract the young and modern community more and more, The company should concentrate on the small problems like modernizing audio effects and

CONSUMER BEHAVIOUR
easy available spare parts of the TVs. Refrigerators etc.. Competition is the life of business, be competitive with brands in each & every aspect i.e., in pricing, new models, advertising, brand loyalty after sales and attract the customers. The company should make arrangements for service centers, which the customers can easily get their Products serviced.

APPENDICES AND ANNEXURE QUESTIONNAIRE

I am a Management student Conducting a survey towards consumer Behavior on LG Lcd and Led I am highly obliged for kind co-operation and for your valuable time and support. Thanking You,

Zameer pasha

CUSTOMER DATA
1.NAME

CONSUMER BEHAVIOUR
2. ADDRESS

3. SEX : Male ( ) Female ( )

4.AGE Below 20 ( ) 20-30 ( ) 30-40 ( ) 40-Above (

)
) Married ( )

5. MARTIAL STATUS: Single ( 6. OCCUPATION: Businessmen ( ) Student ( ) Professional ( ) Other (

6. MONTHLY INCOML l0000 ( ) 10000-20000 ( 20000-30000 (

) 30000 &Above( ) ) No ( ) ) No ( )

7. Are you Eco Friendly : Yes (

8. Do you have LU LCD and LED : Yes ( If Yes, a. Television ( ) b. DVD Player ( c. Monitor ( ) d. Refrigerator (

e. If other, Specify ________________________

CONSUMER BEHAVIOUR
9. How did you get the information about the Product Brand LG? a. Dealers ( ) b. Newspapers/Magazines ( c. Mass Media ( ) d. Relatives! Friends (

) )

10. Your opinion on Price of LCD and LED LG a. Reasonable ( ) b. High ( ) c. To High ( ) d. Low ( ) 11. Will you suggest others to buy LG LCD and LED? a. Yes (

) b. No ( )

12. Before buying LG LCD and LED sis you consider any other Brand a. Yes ( b. No (

If Yes. Specia1_____________________________________ 13. Do you have Brand loyalty towards LG LCD and LED, if Yes, Why a. Quality (

) b. Price ( ) )

c. Brand Image ( ) d. Durability (

14. How is performance of your LG LCD and LED a. Satisfied ( ) b. I-Lightly Satisfied ( c. Some What Satisfied (

) d. Not Satisfied ( )

15. Any kind of problem with your LG LCD and LED till today a. Yes (

) b. No ( )

CONSUMER BEHAVIOUR
16. The most I am impressed by LG LCD and LED is the a. Television ( c. Mobile ( ) If any other what is product is_________________________________________________ 17. What I expect from the dealers is a. Home Delivery ( c. Discount (

) b. Refrigerator ( )

) b. Credit ( )

) d. Guarantee ( ) )

18. How many years Guarantee do you required from LG LCD and LED a. 3 Years ( b. 5 Years ( )c. 5 Years & Above (

19. Do you satisfied with the price of the LG LCD and LED a. Yes (

) b. No ( )

19. How do you Rank these attributes in consideration of you LG LCD and LED Excellent Satisfaction Good Quality Cost Very Good Poor

Services

Brand Image

CONSUMER BEHAVIOUR
Performance 23. Any Suggestions on LG LCD and LED

PHILIP KOTIER, GARY M STRONG PHLIP KOTLER Marketing management

Principles of marketing

analysis planning, Implementation & control

DRAVID CRAVENS

Strategic marketing
Modern marketing

RUSTOM S.DAVES

management
I

S.A SHERLEKER, K.NIRMAL 5 PRASAD, S.J.SALVANDORE VICTOR. 6 INTERNET REDDY 7 KRISHNAMURTH V Methods APPANAIAH, Web Site: 1corn Business Research Principles of marketing

CONSUMER BEHAVIOUR