I.

Introductory Page

Name and Address of the business Dazzling Soap 5-A West Riverside SFDM Quezon City Name and Address of the Principals Mark Jayson L. Jarabe John Mark L.Monilla Katrina B. Anisco All Members lives in Quezon City Nature of the Business Our innovative new formula provides broad spectrum protection from harmful UVA and UVB sun rays.The business is a soap base that is filled with moisturizing emollients that leave skin soft, smooth and protected. But first, we consult a resident dermatologist and chemist for the safety of our product. We consult it and tested it many times for us to know that our product cant cause health problems to the consumers. Its a truly innovative bar formula that is perfect for incidental sun exposure or as part of your daily sun protection routine. Especially every summer having intense weather temperature that causes skin to be damaged.

Statement of Financing Need Planning php 10,000.00 for our 4 employee per a month. Management will be having surveys as the product goes under the market and how will it be in demand as it go along the industry. Statement of Confidentiality Report Starting a business is a natural risk for every entrepreneur. Having many competitors, the certain product should have different character, feature, and benefits or at least more innovated than others. Executive Summary Dazzling Soap is a product that lessen cost of costumers in buying many different cosmetics that gives the same results. With soap, cream, facial wash, moisturizer and lotion are all in one. Packed with anti-oxidant, anti-aging and skin lightening agent. Hand made from scratch, 100% Biodegradable, and only uses high quality ingredients, good fragrance and rich in vitamins, minerals and proteins. Giving protection from sun rays and giving the user a fresh and smooth skin all day long. Consumers seeking additional protection from harmful sun rays. This will also help the user look younger with its anti-aging cream that maintains the skins healthiness. Consumers seeking multifunction products that save money, time and effort.

III.

Industry Analysis

Industry Description Businesses exist in a competitive environment. Businesses compete in many ways. One of the most obvious ways is over price. But this product has affordable price that will make a name in the market. Due to its benefits and low price, consumers will surely be satisfied. Having many soap products in the industry, Dazzling Soap is an all in one benefits product that is why there is confidence in making sales in the market. Outlook and Industry Trends Being a common item that is used every day by individuals, Dazzling Soap will make its way to the market and show the consumer that all the benefits from different cosmetics can be achieved in one product with affordable price. Percentage of Outcomes& Expected Sales

80 70 60 50 40 30 20 10 0 Dec. 2013

CHART TITLE

Jan. 2014 Possible Outcomes

Feb. 2014 Expected Sales

Mar. 2014

Figure 1.
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Competitive Products Names of Competitors Silka Papaya Bar Soap is a whitening herbal soap intended for everyday use. Enriched with Papaya Enzymes and vitamin E, this soap helps improve the appearance of skin, making it softer and smoother. The Silka Papaya Soap has won the 2005 Consumer's Choice Annual Awards for Most Outstanding Papaya Soap Brand, according to its manufacturer's website.

Daisy Papaya Soap is an effective skin whitening / anti aging. Blemish free complexion good for sensitive skin. Specially made for Asian Skin.

KOJIC PAPAYA SOAP lightens the skin by inhibiting melanin formation. With its complete combination of active ingredients, kojic papaya soap helps remove pimples, mildly exfoliates, nourishes and rejuvenates the skin & lightens overall skin tone.

IV.

Industry Analysis

Products and Services This product is made up of finest ingredients that will help protect your skin. Moisturized and healthy all that. Dazzling Soap helps lighten skin pigmentation such as age spots, freckles, acne scars, pigmented skin due to hormonal imbalance and much more. Continuous use will helps reduce hyper pigmentation, and prevents spots from re-occurring, while giving you a fairer, brighter, younger and even looking skin tone. Dazzling Soap has this sun block effect that can protect your skin from the heat of the sun. See visible results in days! Innovation Dazzling Soap is developed to provide Sun Protection Factor (SPF). Our innovative new formula provides broad spectrum protection from harmful UVA and UVB sun rays. It has undergone extensive independent testing and has consistently achieved results of SPF 15 or higher. Unlike other soap, it has effects same as lotion or sun block. Quality Dazzling Soap created via cold process method, to ensure that valuable nutrients are retained. Delicately scented, ideal for all skin types. And guaranteed effective with no harmful side effects. We can honestly say that our soaps are far more superior in quality and effectiveness than others. Having good effects on your skin, whats also great about it is it has high quality with such an affordable price.

Prices Matter Pricing according to a mix of the cost of producing the product and industry standard is easy, but lacks competitive strategy. The price of Dazzling Soap is conjunction with the other elements of the marketing mix. Having high quality ingredients, it is priced accordingly. The price of Dazzling Soap product varies throughout the products life cycle. We plan to sell it package type that consist a half dozen but if you buy it 1 by 1. We sell it php 45.00 and if package it costs php 225.00 only because one of it is discounted. VI. Operational Plan Location will be in 5A West Riverside SFDM Quezon City. We open at 10:00am 10:00pm it will be manage by one(1) one, four(4) four workers &(1) one cashiers. Two(2) two employees will endorse the product within the site.

VII.

Marketing Plan

Manufacturing Process

Gather ingredients of the product Check and sterilize materials Mix ingredient (making process) Form shape of finish product

Product Labeling

Figure 2.

Target Market Target places House selling, Market, Park Target consumer Male Female 17 years old and above Feasibility study We will be attracting costumers ages 17 years old and above avail the newly Dazzling Soap. As a starting business, we will offer free samples for charitable causes like raffle baskets and donations to those in need. We will sell at craft fairs, festivals and other events. TOWS ANALYSIS Harmful to achieving the objectives THREATS Fresh from the public eye Many competitors WEAKNESSES Managed by personnel Start putting in high investment New to public Helpful to achieving the objectives OPPORTUNITIES Can be known Can be in partnership Can be franchise STRENGTHS In demand Low Price No Tears Formula Health Benefits High quality

Figure 3. VIII. Organizational Plan

IX. Mission To give customer satisfaction by producing new, protective and refreshing product that will give smooth and protected skin. Vision To make a name in the industry and be able to compete with other soap brands.

Background of Entrepreneur Business Owner A Business Owner serves as the face of his business. He is the one who manages the flow of day to day marketing, Hes the one who negotiate to other businessman who wants to have partnership with the business. Business Partner / Production Manager The Business Partner he is the one who work for satisfaction of customer needs. He is the one who deals with customers. He make sure that the Business Owner is aware about the customer needs and expectations. And also, he is the one who orders the Sales Agent to go to their respected area and check if their job is being done properly.

Dermatologist/Chemist The one whos check at test the products if its safety and will have no harm to skin. This person is one of the most important person in this business because he/she will determine if your product cannot cause health issue to the product because its a soap. And he/she is the one who will give the go signal to the Business Owner that his/her product is ready to go.

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Organizational Chart

Mark Jarabe Business Owner

John Mark Monilla Business Partner

John Mark Monilla Production Manager

Katrina Anisco Dermatologist/ Chemist

IX. Assessment of Risks

Product The Product may not accepted in the energy because of his high price people who are in middle class or whose salary is exact for hi/her day-to-day needs cannot afford to buy our product. There are trusted names when it comes to watch industry-nowadays many watch manufacturers are well known for their good quality product. Services Another weakness that we have is that we are a micro-business that is new in the market. Our competitors have long been and positioned and establish hence, it is might be difficult for us

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to gain market share. Additionally, being micro-business we do not enjoy economics of scale, thus, our expenses are high. Consequently, having high operation expenses caused us to price higher than our direct competitors. Furthermore, because we are a micro business, we only have minimum staff and we have to do most of the work. By having minimum staff we might have problems in our production efficiency should there be a rise in market demand.

Size of the business General Partnership Our business does not only have one weakness that we detect. There are other sources of problems that can become a weakness for our business. First we are a general partnership. Hence, if our business results to loss every members property to the extent of our personal assets will be confiscated. Second because we are partnership, we might clash in our ideas, plans and strategies or as the distribution of profit and loss that could rift our business relation and affect the business. Also, by having a partnership, no single member can enjoy the sole profit of the business as it has to be divided into 3.

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X. Financial Plan

Start-up Expense / Pre-ordering Expense Legal Expense Business Registration Marketing Expense Brochure Tarpaulins Flyers Other Prepaid Expense Worker Compensation Delivery Charge Php 40,000.00 Php 5,500.00 Php 6,500.00 Php 5,000.00 Php 8,000.00 Php 10,000.00 Php 5,000.00

Total Expense

Php 80,000.00

Expected Profit per month Assuming that we will produce 10 half dozen Dazzling soup per month In one year

Php 67,500.00

Php 810,000.00

In a year we are forecasting to gain our investors for the Dazzling Soap.

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Total Investment Less expenses Balance

Php 2,000,000.00 Php 80,000.00 Php 1,920,000.00

Office Equipment and Personnel Dazzlings Financial Managers will incur the following start-up costs.

Couch and table Fax machine, Copier, Landline Internet connection Legal fees for the business formation Employees Construction Supplies

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