Under the patronage of:

Developed by:

2nd Abu Dhabi Global Road Safety Forum

11-13 May 2014 - Forum 14-15 May 2014 - Training Courses Book your place today at www.IRFnet.org

Building Capacity for Safer Roads Worldwide

Conference organisers:

BUILDING CAPACITY FOR SAFER ROADS

The 2ndAbu Dhabi Global Road Safety Forum is a unique meeting for road safety professionals interested in identifying the means to continuously improve road safety performance and achieve ambitious vision zero targets in fast-motorising countries. The event features high-level policy round tables addressing the strategic goals of the UN Decade of Action, training courses for road safety practitioners, and an international exhibition showcasing promising technologies and programs. The Forum is open to officials from national and local government as well as road research institutes, business actors, public health professionals and civil society stakeholders actively engaged in safety programs locally, nationally and worldwide.

1. The Forum will produce a final declaration encouraging

KEY EVENT OUTPUTS:

signatories of the UN Decade of Action to address capacity building and institutional strengthening across the five pillars of the Global Plan of Action in areas such as road safety institutions, traffic injury data collection, driver training, social marketing, enforcement, automotive safety, road engineering, urban planning, and emergency medicine & victim rehabilitation.

The Forum will also provide a platform for the launch of a Global Centre of Excellence on Road Safety based in, and spearheaded by, Abu Dhabi to develop road safety skills in beneficiary countries through targeted research, technical collaboration and training programmes. The Centre of Excellence will deliver training courses tailored to the needs of practitioners from countries most affected by road traffic injuries.

2.

CONFERENCE RATES
Registration Rates Activity UAE municipality and government package Government / association professional / professor package Standard corporate package On-site Registration

Student package

Abu Dhabi Global Road Safety Forum: 11-13 May 2014 Training Courses: 14-15 May 2014 Both Events (Abu Dhabi Global Road Safety Forum AND Training Courses): 11-15 May 2014

Complimentary

US$100

US$400

US$600

+20%

Complimentary

US$100

US$300

US$300

+20%

Complimentary

US$200

US$550

US$850

+20%

Your registration includes entry into all conference sessions, daily lunch and coffee breaks, delegate pack and certificate of attendance. *Please note that some restrictions apply to the subsidized rates.

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FORUM PARTNERS
HOST AGENCIES:

INTERNATIONAL ADVISORY BOARD:

SUPPORTING ORGANISATIONS:

Road Safety Support Chilean Association of Roads and Transport Argentine Road Association ERTICO ITS Europe The European Union Road Federation High Commission for the Development of ArRiyadh International Tunnelling and Underground Space Association

The Intelligent Transportation Society of America ITS Argentina The Intelligent Transport Society South Africa The Japan Road Association The Moroccan Association of Roads Qatar Mobility Innovations The Spanish Road Association

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PROGRAMME AT A GLANCE
PLENARY SESSIONS EXECUTIVE SESSIONS PARTNER SESSIONS 11-May-14
9:00 to 11:00 11:00 to 12:00 12:00 to 13:30 13:30 to 15:00 15:00 to 15:30 15:30 to 17:00 17:00 to 18:30 18:30 to 20:00
END OF DAY ONE Road Safety Strategies: Managing for Results Progress Report on the UN Decade of Action OPENING CEREMONY LUNCH Road Safety Trends & Challenges in GCC & MENA Countries Driver Training & Education Strategies (Emirates Driving Company) Emerging Market Vehicle Safety (GlobalNCAP) OPENING OF EXHIBITION Exhibition & Innovation Forum

EXHIBITION AREA

SOCIAL PROGRAM

WORKING GROUPS
Tracks 1 - 5

REFRESHMENTS SERVED Exhibition & Innovation Forum Interactive Poster Sessions Reception & VIP Dinner Working Groups Meet

12-May-14
9:00 to 10:30 10:30 to 11:00 11:00 to 12:30 12:30 to 13:30 13:30 to 15:00 15:00 to 15:30 15:30 to 17:00 17:00 to 18:30 19:30 to 22:00
END OF DAY TWO Designing Safer Cities Collaborating Across Sectors Mayors Round Table Assessing the Effectiveness of Road Safety Measures Safe Streets for Children (Emirates Traffic Safety Society) Road Safety in Tunnels (PIARC) LUNCH Safer Roads by Design (International Road Federation) Building Enforcement Capacity (Ministry of Interior Traffic Police) Exhibition & Innovation Forum Exhibition & Innovation Forum

REFRESHMENTS SERVED Exhibition & Innovation Forum

REFRESHMENTS SERVED Exhibition & Innovation Forum Interactive Poster Sessions Gala Dinner Working Groups Meet

13-May-14
9:00 to 10:30 10:30 to 11:00 11:00 to 12:30 12:30 to 13:30 14:00 to 16:00
END OF DAY THREE Joint Declaration: An Agenda to 2020 LUNCH Unleashing the Potential of Intelligent Transport Systems Post-Crash Responses (LLH Hospital Group) Exhibition & Innovation Forum Working Groups Meet

REFRESHMENTS SERVED Exhibition & Innovation Forum PRESS BRIEFING Technical & Cultural Program

14/5/2014 - 15/5/2014
9:00 to 16:30
TRAINING COURSES

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ABOUT THE PROGRAMME

The Forums programme will consist of three types of public sessions: plenary, executive and partner sessions. PLENARY SESSIONS
Plenary sessions set the stage, focus on the most important issues and feature global dignitaries and highest ranking officials.  Opening Plenary: Progress Report on the UN Decade of Action  Bringing Road Safety to the Fore: a Conversation with Local Government Leaders Closing Plenary: Joint Declaration an Agenda to 2020 Road Safety Trends & Challenges in GCC & MENA Road Investment Strategies: Managing for Results Assessing the Effectiveness of Road Safety Measures Collaborating across Sectors Designing Safer Cities Unleashing the Potential of Intelligent Transport Systems Driver Training & Traffic Safety Education Emerging Market Vehicle Safety Safer Roads by Design Safe Streets for Children Building Enforcement Capacity Post-Crash Responses & Medical Management

EXECUTIVE SESSIONS

These are policy round tables that identify the causes and solutions to the capacity gap between high performing countries and those countries where the majority of serious and fatal injuries are currently concentrated.

PARTNER SESSIONS

Partner sessions focus on specific intervention areas being developed in cooperation with stakeholder organizations.

FEATURED SPEAKERS
Keynote addresses: H.H. Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman, Abu Dhabi Department of Transport, and Member of the Abu Dhabi Executive Council H.E Khalifa Mohammed Al Mazroui, General Manager, Abu Dhabi Municipality Mohammed bin Sulayem, President, Automobile & Touring Club UAE, and Vice-President of the Federation Internationale de lAutomobile (FIA) Prof. Fred Wegman, Chairman, International Road Traffic Accident Database (IRTAD)

Confirmed speakers:
Ibrahim AL HMOUDI, Transport Planning Manager, Abu Dhabi Urban Planning Council, UAE Majed AL KATHIRI, Head of Road Safety, Abu Dhabi Municipality, UAE Khaled AL MANSOORI, Vice-CEO, Emirates Driving Company, UAE Mohammed AL OTAIBA, Editor-in-Chief, The National, UAE John ALDRIGE, Department of Transport, UAE Saul BILLINGSLEY, Executive Director, FIA Foundation, UK Dipan BOSE, Transport Specialist, the World Bank Michael CHIPPENDALE, Global Road Safety Partnership Jean-Francois CORTE, Executive Director, PIARC Said DAHDAH, Transport Specialist, The World Bank Mike DREZNES, Executive Vice-President, International Road Federation Gayle DI PIETRO, Global Road Safety Partnership Roberto FERRAVANTE, Deputy Head of Unit, European Commission Veronique FEYPELL , Administrator, International Transport Forum Atef GARIB, Abu Dhabi Traffic Police, UAE Siegfried GROSSKOPF, Parsons, UAE Trevor HALL , Director, Road Safety Support, UK Glenn HAVINOVISKI, Middle East Manager, Iteris, UAE Eric HOWARD, Road Safety Consultant, Australia Meredydd HUGHES, Executive Chairman, Road Safety Support, UK Britta LANG, Senior Scientist, TRL, UAE Alexandra ROJAS LOPERA, Accident Prevention Fund, Colombia Hala SAKR, Road Safety Coordinator, World Health Organization, EMRO C. Patrick SANKEY, President & CEO, International Road Federation Pierre SCHMIDTZ , Tunnel Safety T.C. Chair, PIARC / POLIS Marc SHOTTEN, Senior Transport Specialist, The World Bank Jennifer SMITH, Founder, Distracted Driving Network, USA Pieter VENTER, CEO, Global Road Safety Partnership David WARD, Executive Director, GlobalNCAP Jeffrey WITTE, President, Global Alliance of Road Safety NGOs

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PLENARY SESSIONS IN DETAIL

SUNDAY 11 MAY
PLS 1 Opening Plenary: Progress Report on the UN Decade of Action Time: 9:00 11:00 Location: Mezzoon Ballroom A The launch of a UN Decade of Action for Road Safety in 2011 has energised governments to develop national action plans and quantified targets. This roundtable will review global progress and present future political action ahead of and beyond the mid-term point of the Decade of Action. PLS 2 Opening Ceremony Time: 11:00 12:00 Location: Mezzoon Ballroom A The events opening features welcome speeches by host senior officials and civil society leaders.

MONDAY 12 MAY
PLS 3 Bringing Road Safety to the Fore: A Conversation on the Role of Local Government Time: 11:00 12:30 Location: Mezzoon Ballroom A A number of cities have made remarkable strides in mobilising agencies, stakeholders, civil society, and the media around the shared goal of safer roads for all. Drawing on these success stories, this panel will discuss the enablers that can elevate road safety to a societal priority.

TUESDAY 13 MAY
PLS 4 Closing Plenary: Joint Declaration - an Agenda to 2020 Time: 11:00 12:30 Location: Mezzoon Ballroom A Drawing on the wealth of knowledge and experiences shared during the Forum, this panel will address means to remedy the persisting capacity gap in low- and middle-income countries within the next five years as they rapidly increase their fleet of motorised vehicles.

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EXECUTIVE SESSIONS IN DETAIL

SUNDAY 11 MAY
ES 1 Road Safety Trends & Challenges in GCC & MENA Time: 13:30 15:00 Location: Mezzoon Ballroom A When comparing indicators such as road crash fatality rates, healthy years of life lost due to crashes, and percentage of GDP lost, a number of MENA countries now rank among some of the worst performers in the world. This panel will discuss interventions, including targeted policies, sustainable funding streams and building capacity. ES 2 Road Safety Strategies: Managing for Results Time: 15:30 17:00 Location: Mezzoon Ballroom A A long-term road safety strategy is required to continuously improve road safety performance. This panel will discuss how national programmes can be designed to overcome capacity weakness, and the role of a supportive legislative framework in bringing targeted safety outcomes under control.

MONDAY 12 MAY
ES 3 Assessing the Effectiveness of Road Safety Measures Time: 9:00 10:30 Location: Mezzoon Ballroom A Weak road traffic injury surveillance systems and evaluating tools continue to plague effective decision-making. This panel will discuss what is known about successful road safety interventions, and how to prioritise interventions in fast-motorising countries. ES 4 Collaborating Across Sectors Time: 13:30 15:00 Location: Mezzoon Ballroom A The component problems of road traffic injury are diverse and institutional collaboration is needed to achieve effective interventions. This panel will address intervention models that leverage the skills and resources of a wide range of actors. ES5 Designing Safer Cities Time: 15:30 17:00 Location: Mezzoon Ballroom A Investments in public transit, safe biking and pedestrian infrastructure, coupled with demand management measures can all significantly improve traffic safety. This panel will discuss recommendations for integrating safety into urban planning and transport policy, while minimising risks to vulnerable road users.

TUESDAY 13 MAY
ES 6 Unleashing the Potential of Intelligent Transport Systems Time: 9:00 10:30 Location: Mezzoon Ballroom A In rapidly motorising economies, Information & Communication Technologies can play a catalytic role in creating safer driving conditions. At the same time, they can create a distracting environment leading to increased risk of injury. This session will discuss emerging technological trends and promising applications in the MENA region.

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PARTNER SESSIONS IN DETAIL

SUNDAY 11 MAY
PS 1 Driver Training & Traffic Safety Education Session partner: Emirates Driving Company Time: 13:30 15:00 Location: Mezzoon Ballroom B
Young and novice drivers are disproportionately represented in serious and fatal traffic injuries. This panel will discuss best practices in reducing high risk exposure among learner drivers and the potential offered by continuous traffic safety education.

PS 2 Emerging Market Vehicle Safety Session partner: GlobalNCAP Time: 15:30 17:00 Location: Mezzoon Ballroom B
In 2010 for the first time in the history of automotive industry, sales of light vehicles in emerging economies exceeded those of mature economies. Tomorrows emerging market will favour smaller, lighter vehicles which could compromise safety performance unless strict standards are adhered to.

MONDAY 12 MAY
PS 3 Safe Streets for Children Proposed session partner: Emirates Traffic Safety Society Time: 9:00 10:30 Location: Mezzoon Ballroom B
Long neglected by the international community, child injury prevention is now becoming recognised as an urgent priority. In a world designed for adults and road networks that have typically been designed for cars effective child protection requires a combination of policy shifts, local investments to protect school zones and stepped up communication campaigns tar geting parents.

PS 4 Road Safety in Tunnels Session partner: World Road Association (PIARC), Technical Committee on Road Tunnel Operations Time: 11:00 12:30
A number of important tunnel projects are being undertaken in emerging economies. The hard safety lessons learned by European countries have been applied in high income countries, and could also benefit emerging countries albeit at a high cost. Proper training remains the biggest obstacle. Projects are often well funded during the construction phase but leave scarce resources for training of personnel. As a result, a number of state-of-the-art projects have been completed that are not being operated to their full capacity. This session present a number of lessons learned that can be readily applied by emerging economies, as well as case studies of existing projects, ranging from guidelines established by PIARC to the new tunnels in the Middle East.

PS 5 Safer Roads by DesignTM Session partner: The International Road Federation Time: 13:30 15:00 Location: Mezzoon Ballroom B
Research has shown that around 80-90% of the social costs of death and injuries in country road systems can be traced to deficiencies in about 10-20% of the road network. Basic, well-known safety engineering measures on these roads can help mitigate these risks, protect vulnerable users and repay their investment. This session will discuss road hazards from a safe system perspective, emphasising the use of analytical methods to identify sites with the highest risk of serious injury frequency and select countermeasures based on cost-effectiveness.

PS 6 Building Enforcement Capacity Session partner: Abu Dhabi Traffic Police Time: 15:30 17:00 Location: Mezzoon Ballroom B
Sustaining high levels of enforcement and maintaining an equally high perception of enforcement among the motoring public are essential to the success of recently introduced legislative measures in the region that addresses the main traffic injury risk factors. This panel will discuss locally appropriate enforcement measures as well as the communication channels with the motoring public available to the police forces.

TUESDAY 13 MAY
PS 7 Post-Crash Responses & Medical Management Session partner: LLH Hospital Group Time: 9:00 10:30 Location: Mezzoon Ballroom B
This session will discuss how post-crash care can avoid preventable death and disability, limit the severity of the injury and suffering, and ensure the crash survivors best possible recovery and reintegration into society.

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ANCILLARY EVENTS
TRAINING COURSES (14-15 May):
The training courses will be taught from 09:00 to 16:30 on 14-15 May 2014, at the Jumeirah at Etihad Towers Hotel. The course registration rate includes all course materials, lunch and coffee breaks, and certificates. Full description of the courses curricula will be available on the official website: www.IRFnet.org beginning 1 April 2014.
Training Course 1: Traffic Law Enforcement Course partner: Road Safety Support Instructors: Trevor Hall, Meredydd Hughes Principles of Traffic Enforcement Emerging Traffic Issues Data-driven approaches to enforcement Conducting Traffic Stops Speed Control

Courses developed & certified by:

Attending these courses entitles participants to claim IRF Professional Development Hours. A certificate will be presented at the end of each course.

DWI & Drug Testing Training Course 3: Safer Roads by DesignTM Course partner: The International Road Federation (IRF) Lead Instructor: Mike Dreznes

Training Course 2: Traffic Injury Data Collection & Analysis Safety Indicators & Exposure Data Assessing the Quality of Crash Data

Crash Reports Crash Records & Investigation Effective Crash Data Systems

Forecasting & Simulation Tools

INNOVATION FORUM:

What Safe System means for safer road engineering Network screening & auditing tools Protecting vulnerable users Selecting countermeasures Preparation of detailed design and implementation plans Investment support tools Ex-ante and ex-post analysis

The Innovation Forum is the solutions counterpart to the policy round tables and will be located in a spacious atrium designed as a multipurpose auditorium, hospitality and exhibit space. Topics to be covered include: Innovation in reflective materials Advances in driving simulators Roadside and work zone safety applications Lighting innovations Night time driving innovations

Traffic incident management systems Barriers and crash cushions Bridge operations safety Tunnel construction and operations safety ITS solutions for safety

WORKING GROUPS:
There will be five Working Groups, each focusing on selected aspects of the five pillars of t he UN Decade of Action on Road Safety. Professionals from all sectors attending the event are invited to participate. The Working Groups have two main tasks:

Review and finalise the joint declaration to be endorsed at the closing plenary session: An Agenda to 2020. Analyse challenges specific to GCC countries and other fast-motorising regions of the world, as well as define associated research, education and capacity-building programmes to be addressed by a Global Centre of Excellence on Road Safety.

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SPONSORSHIP AND EXHIBITOR OPPORTUNITIES

Hosting over 500 delegates, the 2nd Abu Dhabi Global Road Safety Forum offers organisations a platform that will create exceptional value and a long lasting impact with event visitors through a series of targeted sponsorship opportunities.
By identifying the sponsorship opportunities that suit your exhibiting objectives, you can enjoy an array of benefits that will amplify your return on investment and ensure your participation is a success.

Benefits of sponsorship include:

Raise your profile and strengthen your brand awareness Position your brand as a market leader Differentiate your brand from competitors

Maximise exposure of your brand to the media Maximise exposure of your brand to thousands of event visitors Gain maximum return on investment with exclusive access to a targeted audience Generate leads

Available sponsorship packages:

Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Conference Sponsor AED 200,000 AED 150,000 AED 100,000 AED 80,000 AED 50,000 AED 26,000

EXHIBITION PACKAGES
For the first time, the Abu Dhabi Global Road Safety Forum will host an exhibition area that will form the main networking hub of the conference.

Stand Rates:

Space only stands: US$350 per sqm (the exhibitor is free to design and construct its own stand) Shell scheme stands: US$400 per sqm (stand includes walls, carpet, lighting and power To discuss your bespoke package please contact: Within the United Arab Emirates Qaboos Khalid T: +971 (0)2 234 8414 M: +971 (0)50 329 2211 q.khalid@turretme.com Outside of the United Arab Emirates Gabriel Sanchez Project Manager T: +1 (202) 496 7934 Gsanchez@abudhabiforum2014.org Skype: Sanchez. Counterpointe

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TRAVEL & ACCOMMODATION

Abu Dhabi offers business travellers a unique combination of benefits the facilities and services of a leading international business centre coupled with the attractions and recreational possibilities of a luxurious tourist destination.

Where to stay in Abu Dhabi

Traditional hospitality and the highest standards of modern-day luxury and service come together in Abu Dhabi to offer guests an unmatched accommodation experience. From luxurious seven-star hotels and stunning beach resorts to affordable international hotel chains, the Emirate has an extensive variety of accommodation options to make you feel at home. The organizers have obtained a preferential rate at the venue hotel, the Jumeirah at Etihad Towers. Other hotels close to the venue include Emirates Palace, The Hilton Abu Dhabi, The Intercontinental Abu Dhabi and St. Regis Abu Dhabi.

Getting to Abu Dhabi

Situated half way between Tokyo and New York, Abu Dhabis geographical location ensures easy access from the worlds major trade centres. Business travellers can reach Abu Dhabi from London, Paris, Frankfurt, Shanghai, Cape Town or Moscow within eight hours. The Abu Dhabi International Airport is well served by over 30 international airlines such as Etihad Airways, British Airways, Lufthansa, Gulf Air, Air France, Qatar Airways, Air India, Singapore Airlines, KLM and Cathay Pacific. On the ground, Abu Dhabi benefits from a highly efficient road system. Journey time from the international airport to the main business district averages just 20 minutes.

Making your flight and hotel booking

Our recommended travel agent for the event is Planet Group who can assist with flights, transfer and visa arrangements. For more information and to initiate a consultation, please contact:

Mounir Hammoudy Planet Group Tel: +971 4 282 2199 Email: mounirhammoudy@pttcauh.com www.planetgrouponline.com

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CONTACT US
General Enquiries: Within the United Arab Emirates T: +971 (0)2 234 8400 E: info@AbuDhabiRoadSafetyForum.com Speaker Enquiries: Within the United Arab Emirates Nicola Davison T: +971 (0)2 234 8400 n.davison@turretme.com Sponsorship & Exhibitor Enquiries: Within the United Arab Emirates Qaboos Khalid T: +971 (0)2 234 8414 q.khalid@turretme.com Outside of the United Arab Emirates Gabriel Sanchez T: +1 (202) 496 7934 Gsanchez@abudhabiforum2014.org Skype: Sanchez. Counterpointe Outside of the United Arab Emirates Brendan Halleman T: +1 (703) 535 1001 Bhalleman@abudhabiforum2014.org Outside of the United Arab Emirates T: +1 (202) 496 7934 E: Gsanchez@abudhabiforum2014.org

Delegate Registration Enquiries: Within the United Arab Emirates Hayley Cartledge T: +971 (0) 2 234 8450 h.cartledge@turretme.com Outside of the United Arab Emirates Emilia Ninova T: +1 (703) 535 1001 Eninova@irfnews.org

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