PETER LOSH Online Marketing

420 W. Stocker St., Apt. E

Glendale, CA 91202
909 706-8447
pklosh@gmail.com

ACCOMPLISHMENTS  Led corporate teams in all phases of web site / intranet development:
wireframing, content management, template design, and HTML
coding (Broadwing Engineering, NetQoS, FarStone Technology)
 Designed corporate web sites, business presentations, marketing
collateral, advertising graphics, and technical diagrams. Edited
product manuals and start-up guides (CDC, NetQoS, Broadwing
Communications, FarStone Technology)
 Managed all aspects of web site development and e-commerce
(FarStone Technology, Von Gonten Communications)
 Created e-mail promotions that generated record sales. Loaded e-
mail campaigns, segmented lists, and monitored results (iolo
technologies, FarStone Technology, iolo technologies)
 Designed e-mail promotions that generated record sales (iolo
technologies, FarStone Technology)
 Developed search-friendly web site content that led to a 500%
increase in organic traffic (FarStone Technology)
 Authored press releases, articles, directory listings, and blogs to build
quality inbound links and improve search rankings (FarStone
Technology, iolo technologies)
 Edited a published volume on the history of religion
 Authored search-friendly content guidelines for Disney Family
editors, and SEO guidelines to improve the rakings of legacy Disney
pages.
 Wrote SEO requirements for improved site architecture, internal
linking, keyword strategies, content development, web site redesign,
and online marketing (FarStone Technology, iolo technologies)
 Wrote and designed data sheets. Authored user set-up guides, white
papers, FAQs, press releases, articles, and GUI strings (NetQoS,
FarStone Technology)
 Edited business proposals targeting major corporations, quick start
guides, and product manuals (NetQoS, FarStone Technology)
 Reversed a one-year downward traffic trend on an established
corporate web site. Increased organic search traffic by more than
500% over a two-year period and doubled the number of site visits
(FarStone Technology)
 Designed landing pages for special promotions, pay per click
campaigns, affiliate sales, and e-mail offers (FarStone Technology,
iolo technologies)
 Realized record e-commerce revenue with limited advertising dollars
and no new product launches, while concurrently performing tasks
for web development, trade shows, business development, and
channel sales (FarStone Technology)
 Designed a new shopping cart that doubled the customer conversion
 rate (FarStone Technology)
 Reviewed new software for language and usability. Made detailed
recommendations for improvements (FarStone Technology)

SPECIAL SKILLS  Strong writing, editing, and communication skills. Ability to state
complex points simply, accurately, and concisely
 Thorough knowledge of HTML and CSS. Ten years of experience
designing and building corporate, government, non-profit, and small
business web sites
 Proficiency with a wide range of design software, including
Photoshop, Illustrator, InDesign, FrontPage, PowerPoint, and
DreamWeaver
 Expert knowledge of search engine optimization (SEO) to drive
organic traffic to web sites. Extensive experience with analytics,
including Google Analytics, WebSideStory, and WebTrends

EXPERIENCE Disney Family — North Hollywood, CA (March–May 2009)

Contract SEO Manager
Researched keywords and made content recommendations for Disney
Family editors. Authored guidelines for writing meta data, creating search-
friendly content, and optimizing legacy web pages. Handled all SEO for
Disney Family pregnancy, food, and travel pages.

iolo technologies — Los Angeles, CA (Dec. 2007–Oct. 2008)

E-Commerce Manager
Created e-mail campaigns, landing pages, and company newsletters.
Wrote search-friendly content for landing pages, press releases, and
special promotions. Built quality inbound links for SEO. Researched
keywords and wrote meta tags for web pages. Made ongoing
recommendations for web site usability, shopping cart click-through, and
search visibility. Managed company affiliate and pay per click programs.

FarStone Technology — Irvine, CA (July 2005–Dec. 2007)

Internet and E-Commerce Manager
Managed all areas of corporate e-commerce. Wrote, designed, and
managed e-mail promotions and HTML newsletters. Negotiated online
partner promotions. Led a corporate web site redesign targeting
aesthetics, usability, organic search, and customer conversion. Analyzed
traffic data, researched keywords, and applied ongoing search engine
optimization to the corporate site. Wrote copy for online use and print
marketing. Designed web pages, data sheets, business presentations,
and magazine ads. Reviewed product GUIs for language, presentation,
and usability. Redesigned the corporate shopping cart.

Von Gonten Communications — Bryan, TX (Jan. 2003–Jan. 2005)

Freelance Web Designer, Marketing Consultant & Copy Writer
Built search-friendly small business web sites. Wrote and edited copy for
web sites, brochures, information sheets, articles, and special
 promotions. Designed flyers, maps, brochures, t-shirts, and other print
material. Developed and implemented client marketing campaigns. Drove
traffic to client sites with search optimized content and inbound links.

Loop One — Austin, TX (May & June 2004)

Contract Interface Designer
Hand coded CSS-based HTML templates for an e-commerce shipping
application. Templates were in compliance with W3C XHTML guidelines.

NetQoS — Austin, TX (Jan. 2001–Jan. 2003)

Web Site Designer & Graphic Artist
Built and maintained the NetQoS corporate site. Wrote meta tags and
search-friendly copy. Created online demonstrations (Flash, HTML, and
PowerPoint), marketing collateral, business graphics, network diagrams,
and animated banner ads.

Broadwing Communications — Austin, TX (Oct.–Dec. 2000)

Contract Web Site Designer & Graphic Artist
Led a team project to build an intranet site for Broadwing Engineering.
Designed, wrote copy for, and built promotional web sites. Created Flash
presentations, posters, flyers, and Illustrator and Photoshop graphics.

Dell Computers — Austin, TX (July–Sept. 2000)

Contract Web Developer & Graphic Designer
Hand coded HTML and XML pages. Developed graphic content for the
Dell Online Small Business Division.

Centers for Disease Control — Atlanta, GA (Mar.1997–Nov.1999)

Web Site Designer, Graphic Artist
Built and maintained the Office of Genetics and Disease Prevention web
site. Created 2D and 3D graphics, logos, brochures, program covers,
illustrations, animated GIFs, and web-ready images. Wrote and edited
copy.

EDUCATION B.A. in French, University of Redlands, Redlands, CA. Minor in German,

concentration in Art and Spanish. Over 80 units of studies at the Art
Institute of Atlanta (Computer Animation, 3.97 GPA).