E-Commerce Course Outline

E-COMMERCE COURSE OBJECTIVES

The Objectives of this course are three fold: I. To become familiar with state of the art Electronic Model, Payment Mechanisms. II. To understand the basic principal of E-Government, Securities, Supply Chain Management. III. To Evaluate and observe various online businesses.

COURSE OUTLINE:
IV. Introduction to E-commerce a. b. c. d. e. f. The difference between e-commerce and e-business Types of e-commerce Origins and Growth of E-commerce Impact of E-commerce on Consumer, Organization and Society Benefits and Limitations of E-commerce to Consumer, Organization and Society Barriers to E-commerce

V. E-commerce business models and concepts a. Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-Government (B2G) business models Business models in other emerging e-commerce areas How the Internet and Web change business, strategy, structure, and process

b. c.

VI. The Internet and World Wide Web a. b. Evolution of the Internet The Internet Key technology concepts i. TCP/IP ii. IP Address iii. Domain names and URLs c. Internet Protocols i. Email: SMTP, POP, and IMAP

Author Praful Daga

E-Commerce Course Outline

ii. FTP: File Transfer Protocol iii. Ping: Testing the address d. The Internet today i. The Internet Backbone ii. Network access points and metropolitan area exchange iii. Internet Service Providers iv. Intranets and extranets VII. Building an E-commerce website a. b. c. d. e. f. g. h. i. j. Planning Systems analysis and design Building the system: In-house vs. outsourcing Website hosting: In-house vs. outsourcing System Testing Implementation and maintenance Website optimization factors Choosing web server software Logistics and Order Fulfilment Overview of E-commerce website development tools i. Interactive tools ii. PHP, MySQL iii. Java, JSP, and JavaScript iv. ActiveX and VBScript VIII. Security and Encryption a. b. c. The E-commerce security environment Types of threats Technology solutions i. Protecting Internet communications ii. Encryption iii. Securing channels of communication iv. Secure socket layers (SSL) v. Protecting networks - Firewalls

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E-Commerce Course Outline

vi. Protecting servers and clients OS controls/Anti-virus software vii. Cryptography and Public key infrastructure (PKI), Certification Authorities and Digital Certificates, Digital signatures Technology IX. Web Payment Systems a. b. Payment systems Merchant Accounts, Payment Gateways, Credit Cards Processing & Third Party Payment Processors E-commerce digital payment in the B2C arena Electronic Check, E-Cash, SET based payment systems

c. d.

X. E-marketing Concepts a. b. c. d. e. The Internet audience Internet traffic patterns What consumers shop for and buy online Basic marketing concepts On-site Marketing Techniques customer feedback, links, banner ads, affiliate programs, newsletters, emails

XI. Social, Legal, and Ethical Issues of e-Commerce a. b. c. d. Impact of e-commerce on society Legal/policy issues in e-commerce Electronic Transactions Ordinance, 2002 in Pakistan Prevention of Electronic Ordinance 2007

XII. Auctions, Portals, and Communities a. b. c. d. e. Benefits of auctions Risks and costs of auctions The growth and evolution of portals Types of portals Online communities/social networks

XIII. Case Studies a. b. c. Small Projects New Business or e-expanding existing business Business Description

Author Praful Daga

E-Commerce Course Outline

d. e. f. g. h. i.

Competitive Analysis Product/Service offerings Architecture/Web Development Plan Marketing Plan Operations Plan Financial Plan

GET IN TOUCH
Praful Daga Email: dagapraful@gmail.com Cell: (++91) 99131 13499 Linkedin: http://www.linkedin.com/in/prraful

Author Praful Daga