Opportunities in Corporate Social Responsibility (CSR) Fields

Fuzail Ahmad

The post liberalized and globalised Indian economy is witnessing shrinking role of state and growing role of Corporate and Business in overall development of country. Corporates with their wider reach, professionalism, innovation and wealth have the ability to influence the pace of growth and development. In recent survey by TERI it was found that the public expectations from corporate and business are growing. Indians feel that business sector must play a wider and more expansive societal role. In addition to providing good quality products at reasonable prices, companies should strive to make their operations environmentally sound, adhere to high labour standards, reduce human rights abuses and mitigate poverty.

What is CSR?

Corporate Social responsibility in the past few decades has intrigued not only the scholars but the practioners as well. It is ?essentially a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment? (European Commission, 2001). Companies consider themselves as an integral part of the society and act in a socially responsible way (EC, 2001). Till very recently it was viewed as philanthropic activity indulged into only when the firms were in jeopardy. But it is now viewed to be inclusive, broad and diverse. CSR is now viewed as integral part of business strategy to minimize the business risks linked to uncertainty. Though the critic are of the view, CSR is nothing but Corporate Conspiracy to Snatch Resources (CSR), in the name of CSR. Where are the jobs? Most of the multinational Corporate have their CSR wing and Deptt exclusively dedicated for doing community development and CSR activities directly or indirectly in the vicinity of their operations. In other companies CSR is running under HR or Environment Deptt.They recruit professionals from Social work,rural development and other developmental fields to undertake and manage the CSR activities of company. It is observed that companies whose operations directly impact the nature like mining, manufacturing, power generations etc have CSR wing quite active to tackle the

grievances of nearby population and engage the stakeholders. In green field projects we have seen corporate giant and Govt struggling hard to get the land acquisitions and Resettlement and Rehabilitation (R&R) issues solved, here also CSR professionals are in great demand. Due to the diversity of this career area, opportunities exist within the private, public and voluntary sectors. It is important to highlight that many CSR roles may not be titled as such but their job content may reflect CSR activities. Private Sector - Larger companies may have CSR departments or have CSR functions located within particular areas including marketing, communications, environmental management, public affairs, investor relations, finance, operations and human resources. Opportunities are also opening up in the large accounting and consulting firms, many of which are trying to compete with the niche CSR consulting firms by offering their own CSR client services. Public Sector - CSR career options can be found in national government agencies, PSUs and international organizations. Nonprofits and research - There are a wide variety of non-governmental organizations (NGO?s), industry associations, think tanks and academic institutions engaging in learning and/or advocacy within the CSR arena. Such groups promote and examine the use of CSR concepts within the private and public spheres. For example: CSR ? still an emerging profession? There is no such thing as a typical career path in CSR and there is no single professional body at present that represents the needs and interests of all those working in the field. This is due to the diverse disciplines involved and also the complexity of the roles and responsibilities of a CSR practitioner. The process of establishing and responding to the CSR agenda within an organization will require specialists with specific CSR competencies. What qualifications are needed for a CSR role? There are no specific qualifications required for this field but there are an increasing number of qualifications becoming available at Masters Level and as part of MBA courses. The professional courses like Master of Social Works (MSW) MBA in rural development and Post Graduate Diploma in Rural development offered by different universities and reputed institution may be right option for career in CSR. What skills or competencies would be required for a CSR role? This is hard to clarify due to the diverse roles and range of disciplines involved. Though the major skills required for successful CSR Professional are

Business skills (including building insight, communication skills, decision making, commercial awareness, IT, innovation, strategic awareness, leadership, handling complexity and problem solving)

People skills (including adaptability and empathy, developing others, influencing without power, open minded, integrity, political awareness, self-development and learning, building partnerships, team working and questioning "business as usual") Technical skills (including technical expertise, understanding impacts, stakeholder dialogue, internal consultancy, selling the business case, understanding human rights and understanding sustainability). From above three skills, following 6 core competencies are listed for managers involved with CSR in organizations:

Understanding society Building capacity Questioning business as usual Stakeholder relations Strategic view Harnessing diversity

How do I find out more about CSR roles? Browse relevant websites and job listings - build up knowledge of what skills, qualifications and experience are being asked for. Check out the following reference books in the ?Getting Started? section of the Careers Information Room: The Ethical Careers Guide - Business Ethics section The Sustainable Careers Handbook Consider joining a CSR network Organize an internship, work experience or voluntary placement.

How do I find a job in CSR? This very much depends on which area of CSR you are interested in and the type of organization you want to work for. Many direct CSR roles require specialist knowledge and business experience and therefore may not be open to those on graduate programmes or just starting out with a company. You may have to take a longer term strategy and build up your skills and experience in relevant areas first. However, there are jobs out there so here are a few tips:

Companies recruits professional both fresher and experienced through advertising in media or internal sources. Search-out the companies/foundations/trust of company owners doing CSR Works. Think hard about organizations you admire and research their values and culture. What is their stance on CSR? Is it embedded in their core values? Do they have opportunities for getting involved with CSR activities? Search out their Websites and CSR Sections. Most of the CSR Jobs are done by NGOs so search out the NGOs having linkages with big corporate. Some consultancies have CSR departments and take on people in this area. For environmental consultancies with a CSR interest check out these too. Get some CSR experience by securing an internship, work placement or by volunteering to assist an organization with their CSR project. Keep up to date with CSR developments. Monitor CSR websites and newspaper articles. Consider further study. Some consultancies for example, prefer graduates with business or NGO experience and/or a Masters level qualification in a CSR related area. Monitor online job listings or register with a recruitment agency that handles CSR vacancies .

Universities offering degree in Social work/Rural Development The premier institutes offering degrees/diplomas in Social work and Rural Development is as follows: Master of Social Work (MSW)/MA Social Work Tata Institute of Social Sciences (TISS), Trombay Road, Deonar, Mumbai - 400 088 Kurukshetra University, Kurukshetra - 136 119

Lucknow University, Lucknow

Devi Ahilya Vishwavidyalaya, Indore 452001

Vikram University,Ujjain 456010

Kashi Vidyapith, Varanasi 221002

University of Lucknow, Badshah Bagh, Lucknow 226007

Aligarh Muslim University (AMU) Aligarh 202002

Agra University, Agra 282004 .

University of Delhi, Delhi 110007

Jamia Millia Islamia, Jamia Nagar, New Delhi 110025

Punjabi University,Patiala 147002

Benaras Hindu University (BHU) Varansi UP

Rajasthan Vidyapeth, Udaipur 313001

Gujarat Vidyapeth,Ahmedabad 380014

Shivaji University, Vidyanagar, Kolhapur 416004

Nagpur University, MG Marg, Nagpur 440001

MS University of Baroda,Vadodhara 390002

Amravati University, Near Tapowan, Amravati 446002

University of Bombay, MG Road, Fort, Mumbai 400032

Nagpur University, MG Marg, Nagpur 440001

University of Poona,Ganeshkhind, Pune 411007

Marathwada University, Aurangabad 431004

Andhra University, Waltair 530003

Nagarjuna University, Nagarjuna Nagar 522510

Sri Venkateshwara University, Tirupati 517502 B.A.

Sri Krishnadevaraya University, Tirupati 517502

Karnatak University, Pavate Nagar, Dharwad 580003

Mangalore University, Univ Campus, Mangalagangothri 574199

Bharathidasan Palkalai Perun, Tiruchirapalli 620024

University of Madras,Chennai 600005

Bharathiar University, Maruthamalai Road, Coimbatore 641046

Osmania University,Hyderabad 500007

Sri Padmavathi Mahila, Vishavidyalayam, Tirupathi 517502

Bangalore University, Jnana Bharathi, Bangalore 560056

Madurai Kamaraj University, Palkalai Nagar, Madurai 625021

University of Kerala, University PO, Thiruvananthapuram 695034

Visva Bharati, PO Santiniketan 731235

Utkal University,P.O. Vani Vihar, Bhubaneshwar

Indira Gandhi National Open University, Maidan Garhi, New Delhi.

Post Graduate Diploma in Rural Development (PGDRD)/MBA (Rural Development)

National Institute of Rural Development (NIRD) Hydrabad Institute of Rural Management- Anand-388001. Xavier Institute of Social Service Purulia road, Ranchi. Xavier Institute of Management, Bhubaneswar-751013. Institute of Rural Management, IIRM Campus, Mansarovar, Jaipur, Gandhi Gram Rural Institute, Gandhi Gram, Dindigul. Xidas, 4th mile # 8, mandla road, village tihari, p.o. goraiyaghat, via rfrc, jabalpur482001. Indira Gandhi National Open University, Maidan Garhi, New Delhi.(distance mode)

(NOTE: Above List is indicative only) Most of the institutes now admit candidates through entrance examination for their Master of Social Work/MSW or Post Grad Author: