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STRATEGIC MANAGEMENT-MBM301-TERM PAPER TOPICS (suggested)

Students are encouraged to develop their knowledge in their area of interest. They may choose either to critique a paper published in a leading international journal, or write a Term Paper on a topic of their interest. In either case, the approval of the topic (or research paper) by the Mentor/Supervisor is required, before the student commences work on the topic.

Some topics for Term Paper are suggested below, which may be adopted with or without modification. M&A in IT industry Turnaround Strategy Guerrilla Marketing Branding Performance Appraisal- A critical study TQM Positioning Pricing strategies Portfolio Analysis E-Commerce Insurance Industry-Porters Industry Analysis Security in E-Commerce Modernization of Power Industry in India Corporate Restructuring Six-Sigma Glocal practices of MNCs M&A in Banks Celebrity endorsements Compensation strategy

Competency Mapping Debt to Equity--Implications Financial Gearing Employee Performance Measurement Variable Pay-Issues Incentives for higher Performance ESOP Training Effectiveness Head-hunting for CEOs ERP Retailing 360 degree Appraisal Working Capital Management Succession Planning as a tool for Employee Retention Credit Appraisal Models Stock Valuation in practice and theory Business Cycles- Impact on various Industry segments Agricultural Credit Appraisal Product Development Effective Communication Business Ethics Supply Chain Management Risk Management in Finance Organizational Development (OD) Management by objectives (MBO)

Entrepreneurship vs Management Leadership Lean manufacturing Computerization for cost cutting? Effect of Appraisal Review on Performance of employees HRM Strategy in non-profit organizations Employee Motivation and Engagement E-Banking Collective Bargaining CSR Takeover Strategies Marketing Strategy of Leadership Styles Role of Promotion in Marketing Strategy Failures of product Launches-Lessons Re-launching of failed products-Analysis Inter-departmental Conflict Management Advertising Strategies of selected Consumer Goods companies Marketing Warfare Strategies adopted by large Indian companies for going Global Brand Positioning and Extension Managing Organizational Conflict Modernization issues in Shoe Industry in India Investment strategies for young professionals Diversification-Is it De-Worsifi-cation?

Vertical Integration as a Growth strategy Valuation of Distressed Companies Cost of Technology Up-gradation / Modernization vs. benefits Valuation of Government Securities in India Comparative Study of Mutual Funds in India for --- Segment (Diversified equity / Sectoral / Bonds /) Forecasting in the context of Role of IT for gaining Competitive Advantage in Banking Industry in India Grievance Redressal System in Banking (or Insurance, ) Impact of IT on Transaction cost for payment and settlement in banks Talent Management Employee Turnover Management Job-related Stress Management Employee Motivation Strategies Funding Strategies of infrastructure companies in India Supply Chain Management-Dabbawalas of Mumbai Training and Development Corporate re-structuring Impact of Restructuring on employee morale Airline industry--Porters industry structure analysis Merchandising in Retail sector Strategy of HDFC Bank for rural penetration Comparative study of SBI and ICICI Bank Marketing strategies for economic recessions Comparison of Family-managed and professionally managed business Outsourcing

Competitive Strategies adopted by TV Channels Financial Bubbles Telecom Industry-Porters Industry Analysis Managing Waste Asset Allocation by Individual Investors CEO as Brand Strategies adopted by Bharti Airtel Resurgence of Radio Communicating organizational Vision in global companies Googles Advertising strategies Samsung Business model vs Apples Pricing strategies in FMCG Cause of employee attrition- A Study PPP-in Rural Healthcare Brittania-Brand management strategies HDFC Bank-Financial and marketing strategies HDFC Ltd.-Financial and marketing strategies CAMELS Framework for performance evaluation of Banks Financial risk management in banks Knowledge management Bancassurance Innovation management Disinvestment HR Scorecard Segmentation, Positioning and Targeting in the Indian Car Industry

Customization of software products Data Warehousing