Anda di halaman 1dari 100

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
We are now in an era, which is witnessing a drastic change in the consumer preference. Earlier people were interested in only the news and major happenings in the world, but now people wants many more things from the newspaper, information regarding each and every field from education to business, lifestyle, health and fitness, horoscope, religion, property, beauty and so many other things. The project undertaken is to know the perception and preferences of customers towards the different newspapers and to understand the Supply Chain Management of the newspaper, The Times Of India. Apart from this the study aimed at analyzing the market strategies and promotional strategies being largely adopted by the major players in the newspaper industry, and how far are these yielding results. Also it aims at knowing the total newspaper market by volumes, market share of companies, etc. The print media is fighting with both the Government and the electronic media. The newspapers are trying to imitate TV channels providing more entertainment content. It is said that even when the people had high expectations from newspapers, they wanted to buy them cheap. Why do they want newspapers so cheap? This is the only commodity which is sold at a price less than the cost of production. There is a big competition between different newspapers. In light of this, they are in dire need of new ideas, approaches and techniques for attaining a competitive edge. Many Indian organizations have started realizing the importance of Marketing management and new strategy to be adopted during the marketing of the products. They have realized that continuous improvement is the key to excellence. This requires regular development of their systems, techniques and people. Of late, Indian companies have realized that competitive improvement through quality improvement in the field of marketing the products by sales promotion, improving the distribution and many more elements of marketing mix can be achieved if they understand not only what the various strategy can be used during marketing options but also the time when a particular approach should be applied. Marketing management is creating a revolution in marketing of products and services providing to the market and consumers of the organization throughout the world. . Marketing management is a powerful tool for achieving organizational goals and gaining competitive advantage. Summer training project goal is to help students become effective managers in todays competitive, global environment. The fundamental unit of work in all organizations is processes; the focus of the project is on the different marketing processes in the field of marketing of the organization. Emphasis is given on discovering the challenge of both managing and understanding the interrelatedness of activities throughout the organization, and how the marketing functions fits into the organization. The success of any business entirely depends on the survey done about the particular product. This survey should be effective and it is very important to do it cautiously. My work is to increase the sales of times of India by understanding the distribution system and 2

by making daily sale calls and taking feedback from customers to know the companys present position in the market. Daily I met at least 7-8 customers and told them about the schemes of the company about newspapers and magazines and booked the orders if they were interested in it and also took feedbacks from them about the newspaper they were already reading and noted down the complaints and views of the customers. The newspaper sales involve distributing highly perishable products under severe time constraints. This project deals with the study of the distribution channel adopted by The Times of India (newspapers). Distribution is an essential element in the newspaper industry as the life time of newspapers are very short and thus a selection of proper channel and appropriate intermediaries is very important. The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers. This project also allows us to renew the subscriptions for the customer and also allows us to book new subscriptions which give us an experience to meet the customers and also to understand the customer satisfaction level and also to get an effective feedback from the customer with the help of a market survey. Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. The hawkers' remuneration is also normally based on the commission system and is generally the highest in the entire supply chain. A market survey is conducted with a sample population from Panchkula and the results are categorized based on the various demographic factors. The outcome of the survey is studied and based on which a report is prepared and submitted to the company. Responsiveness and efficiency play an important role in newspaper distribution channel. Responsiveness includes supply chain's ability to respond to wide a range of quantity demanded (due to demand fluctuations) and meet short lead times. On the other hand efficiency is the cost of making and delivering the newspaper to the readers. By meeting customers daily for making sale calls and for taking their feedback, I came to know about Companys strength and weakness. Scope of improvement in the newspaper. Where the newspaper is lagging behind? What are the strengths and weaknesses of its competitors that are The Tribune and The Hindustan Times?

In which area they should target to increase their market share. Who will be the main target segment? What they need to add in their newspaper? All the answers of these questions is given in this project All these results have helped a lot in increasing the sales of times of India. I have tried to put my best efforts to complete this task on the basis of skill that I have achieved during my studies in the institute. I have tried to put my maximum effort to get the accurate statistical data and to give maximum profit to the company.

OBJECTIVE

OBJECTIVE
To find the strengths and weaknesses of The Times of India. Consumer Behavior Preference in Indian newspaper Industry. To increase the sales of The Times of India. To understand the companys distribution system.

The summer training is an opportunity to all of the students to get the feel of the corporate world and to know the practical approaches of the organization in solving the business problems. The main objective of the project is to Increase the sales of times of India and understanding the distribution network. The objective of the project is to get the technical and practical knowledge to know about the procedures, processes and systems of the organization.

SPECIFIC OBJECTIVES: To study the market for newspaper in terms of the following parameters across competitors: Product range available, target segment. Distribution Structure (level of distribution in rural and urban sectors). Schemes and promotional activities undertaken. How delivery efficiency is measured across all distribution levels. To identify strengths and weaknesses. Implement the best practices identified into times of India. Monitor the results based on previous sales figures. This whole project will help the organization to find out areas in which they are lagging, areas which need improvements and the areas which if Worked upon, will show much better results in the form of improved performance, production, growth, quality of products and procedures and turn over. The study has been launched to have comparative view on the market share and sales promotion of times of India and other leading newspaper in the market of Panchkula region.

Objectives of the study are as follows: In-depth Analysis of Times of India and its marketing and advertising strategies Acceptability of The Times Of India products by the consumers and marketers. Identifying the competitors and positioning Times of India products in comparison to them. To research on consumer image, attitude, wants, needs, values, motives, desires, usages and other behavioral aspects useful in marketing of times of India products To know the impact of advertisement as a stimulus to sales. The study tries to determine preference of consumers for different newspaper and analyses the reason behind it. The study is also based on finding out the effect of advertisement as a mode of influence to the consumers over the companys product. It also includes analyzing market potential for existing products and estimate of demand and sale of times of India with respect to other newspaper. Much attention has been given on investigation of market share and sales promotion of Times of India and reason behind it.

COMPANY PROFILE

ABOUT THE INDUSTRY


India is the world's largest democracy. Its mass media culture, a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy of more than 1.18 billion of population. India's newspaper evolution is nearly unmatched in world press history. India's newspaper industry and its Westernizationor modernization as French would call itgo hand in hand. India's press is a metaphor for its advancement in the globalized world. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Sam char Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Sam char was published from Bombay, which is still extant. The first Hindi newspaper, the Sam char Sudha Varshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons being the marketing strategy followed by the regional papers, beginning with Eenadu, a Telegu daily started by Ramoji Rao. The second reason being the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live for e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and

gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises and the next reason being localisation of news. Indian regional papers have several editions for a particular State for complete localisation of news for the reader to connect with the paper. Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localised news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market. During the 1950s 214 daily newspapers were published in the country. Out of these, 44 were English language dailies while the rest were published in various regional languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in the country reached 35,595 newspapers by 1993 (3,805 dailies). The main regional newspapers of India include the Malayalam language Malayala Manorama (published from: Kerala, daily circulation: 673,000), the Hindi-language Dainik Jagran (published from: Uttar Pradesh, daily circulation in 2006: 580,000), and the Anandabazar Patrika (published from: Kolkata, daily circulation in 2006: 435,000). The Times of India Group, the Indian Express Group, the Hindustan Times Group, and the Anandabazar Patrika Group are the main print media houses of the country.

10

Bennett Coleman & Co. Ltd (The Times Group)


Owner- Bennett, Coleman and Co. Ltd. Founded-1838 PEOPLE

Mrs. Indu Jain, Chairman Mr. Samir Jain, Vice Chairman Mr. Vineet Kumar Jain, Managing Director Arun Arora, President Mr. Jaideep Bose, Executive Editor (2005-present) The Common Man, one of the papers best-loved personalities.

Political allegiance - Conservative Headquarters - New Delhi Regestered Office: Bennett Coleman & Co. Ltd 7, Bahadur Shah Zafar Marg, New Delhi 110 002. Tel: +91-11-23302000

Bennett, Coleman & Co. Limited, is the flagship company of The Times Group, which has a heritage of over 150 years and is one of Indias leading media groups. The activities of The Times Group also include publishing newspapers and magazines, television broadcasting, running internet portals, creating and distributing multimedia products and music publishing and retailing. Mrs. Indu Jain is the chairperson of India's second largest media group, Bennett, Coleman and Co. Ltd. Her net-worth is said to be U$3 billion, making her the 15th richest Indian in the world. She is widowed with 2 sons Samir Jain and Vineet Jain. The Times Group is the largest media services conglomerate in India. It is headed b both the brothers. The Times of India is not only Indias largest selling English general daily but also the leading English general daily broadsheet in the world. It attracts a daily circulation level of about 22 lakh copies. It is the largest selling English daily between Tokyo and Paris. The Times Group is one of the largest media services conglomerates in India. It is headed by Mr. Vineet Jain. It reaches out from:

11 publishing centers 11

15 printing centers 55 sales offices Over 7000 employees 5 dailies including two of the largest in the country with approx 4.3 million copies circulated daily 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel Turnover in excess of USD 700 million. (Figures as of 2010).

The Times of India publishes a daily newspaper in India. The company was founded in 1838 as The Bombay Times and Journal of Commerce and changed its name to The Times of India in 1861. The company is based in New Delhi, India. The Times of India is a subsidiary of Bennett, Coleman & Co., Ltd. The first edition of the newspaper appeared on November 3, 1838, then known as The Bombay Times and Journal of Commerce. The newspaper was published twice a week under editor J.E. Brennan. It was basically a city paper reflecting the interest of Bombays business community. Its major brands include:

The Times of India, Indias largest English daily. The Economic Times, Indias largest financial daily, and the worlds second largest after The Wall Street Journal. Maharashtra Times, Indias largest Marathi daily and Maharashtras No.1 Newspaper. Navbharat Times, the largest Hindi Daily in Delhi and Bombay. Mumbai Mirror Indias largest circulated compact newspaper. Pune Mirror. Bangalore Mirror, Bangalores first morning compact daily. The Times of India Kannada. Crest

Times Groups subsidiary companies include: Times Infotainment Media Limited (TIML) & Entertainment Network India Limited (ENIL) that together control:

Radio Mirchi National network of Private FM stations. 360 Degrees Event Management. Times Outdoors Outdoor Advertising & Billboard Marketing. Mirchi Movies Limited Movie production, Entertainment.

Times Internet Limited (TIL) which has:

12

Indiatimes portal Times of Money an online payments portal specializing in remitting money to India and other parts of the world.

Times Global Broadcasting Limited - This was a Joint Venture with Reuters until Reuters exited. The company heads:

Times Now A News Channel ZOOM A Lifestyle Channel A new business channel which is the broadcast version of Economic Times is planned to be launched early in 2009.

Times Business Solutions controls:


TBSL corporate website of TBSL. Times Jobs A jobs portal. SimplyMarry A matrimonial portal. (earlier known as TimesMatri). Magic Bricks A real estate portal. Yolist Free classifieds portal. Ads2Book Online classifieds booking system for print publications.

World Wide Media A magazine joint venture between BCCL and BBC magazines. WWM heads:

Filmfare Filmfare Awards Femina Femina Miss India A Beauty Pageant Top Gear India Hello BBC Good Homes Grazia Lonely Planet What to wear Zigwheels

TIML Golden Square Limited It purchased Virgin Radio (soon to be called Absolute Radio) in the United Kingdom. This company is a direct subsidiary of BCCL (not through TIML or ENIL).

13

HISTORY

14

BRIEF HISTORY OF TIMES


In 1838: The first edition of The Times of India appears on November 3, 1838, known as The Bombay Times and Journal of Commerce. The newspaper is published twice a week under Editor J.E. Brennan. It is basically a city paper reflecting the interest of Bombay's business community. 1846: The newspaper changes hands and Dr. George Buist is appointed editor. 1850: Shareholder decide to increase the share capital and the paper is converted into a daily. 1861: Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph and Courier to form The Times of India and gives it a national character. 1880: The Times of India Weekly Edition is launched to meet the need for a weekend paper. This later came to be known as The Illustrated Weekly of India in 1923. 1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane. 1892: Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Colemen and Co. Ltd. (BCCL). 1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4 annas to 1 anna, and circulation rises 5 times. 1946: For the first time, the paper transfers to Indian ownership. Ramakrishna Dalmia buys out Bennett, Coleman and Co. Ltd for Rs. 2 crores. 1948: Sahu Jain Group becomes the owners of the company. Shanti Prasad Jain is the first chairman of the group. 1950: Delhi edition is launched with K. Gopalswami as the first Indian editor. 1952: Filmfare launched. 1959: Femina is launched. 1961: The Economic Times is launched. 1984: Samir Jain and Mr. Vineet Jain join BCCL. 1987: Printing of the Times of India from Kandivili Press. 1990: The Times School of Marketing is established as an in house training school to feed the group 1991: BBC features The Times of India among the world's six great newspapers. 1993: BCCL starts production of television software. 1996: The Times of India crosses 1 million mark in circulation. 1998: BCCL enters into music market with Times Music. 1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M. 2000: The Times of India crosses the 2 million mark in circulation. 2000: Times of money - JV with Citibank. 2001: Radio Mirchi - Nationwide Private FM Broadcasting. 2001: 360 Degrees - Event Management Arm launched. 2002: Times Outdoor - Outdoor Advertising and Billboard Marketing. 2003: Times Classifieds www.timesclassifieds.com Classifieds site catering to web audiences, the group publications and also publications from other countries like Sri Lanka.

15

2004: Launch of the Jobs portal Times Jobs www.timesjob.com. Television Business launched with the launch of a lifestyle and entertainment channel called zoom. 2005: Launch of a Matrimonials website TimesMatri www.TimesMatri.com 2006:Launch of a television News Channel called Times Now www.timesnow.tv in collaboration with Reuters.

Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian stock markets. It is the first Times Group Company to List on the bourses. Launch of a Property services Portal Magic Bricks www.magicbricks.com. TimesMatri is reframed as Simply Marry. A new holding company by the name of Times Business Solutions is created. This company controls the brands Times Jobs Simply Marry (earlier called TimesMatri) and Magic Bricks. Times of Money launch Remit2Home, to cater to Global Remittance Market.

2007: Launch of The Times of India - Kannada Launch of Bangalore Mirror Launch of Ahmedabad Mirror

2008: Launch of SimplyMarryZine.com Launch of The Times of India, Chennai Edition Launch of Pune Mirror Acquisition of Virgin Radio (now known as Absolute Radio) in the UK Launch of Times of India - Goa, along with Goa Mirror.

2009: Launch of ET Now - A business news channel Launch of an online video network called Times Audience Network(TAN) in partnership with BigAdda.

16

TRADE PROFILE

17

TRADE PROFILE
MAIN BUSINESS THE TIMES OF INDIA is part of India's largest media and entertainment house, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. The group has its own image in market and also this group deals in many other businesses. The main business of The Times of India is to publish news. The Times of India is published by a media group, Bennett, Coleman and Co. Ltd. This company, along with its other group companies, also known as The Times Group, which also publishes The Economic Times, Mumbai Mirror, the Navbharat Times (a Hindi daily broadsheet), the Maharashtra Times (a Marathi daily broadsheet) and the Times of India.

VARIOUS NEWS SEGMENTS OF TIMES OF INDIA Business News Sports News News related to Health/Science InfoTech Education News related to Entertainment World News Classified News

MAIN SEGMENTS RUNNING UNDER TIMES OF INDIA GROUP Mumbai Mirror The Economic Time Navbharat Times Maharashtra Times

MUMBAI MIRROR Launched on Genre(s) Affiliation(s) Owned by May 2005 Compact Newspaper The Times of India BCCL

Mumbai Mirror is a compact newspaper in the city of Mumbai. Its first issue was published on 2005-05-30 by the Times Group, the publishers of The Times of India newspaper. 18

The newspaper was launched at the Gateway of India by Vilasrao Deshmukh, the Chief Minister of Maharashtra and Abhishek Bachchan on 2005-05-29. The Mumbai Mirror was launched by The Times Group after Hindustan Times and DNA announced plans to enter the Mumbai market. Mumbai Mirror was advertised and publicized in its own sister media networks like The Times of India, Bombay Times, and Radio Mirchi. The Times of India published a story in its business section which said that it had a circulation of 1.5 lakhs while Mid-day's circulation had dropped to 1.24 lakhs. This led to a counter attack by Mid-day claiming that Mumbai Mirror was an "Unqualified flop according to industry sources". It also filed a complaint with Audit Bureau of Circulation, (ABC) of which both Mid-day and Times are members. The Mid-day complaint says that the Times report has damaged its business interests. The Mid-day report also featured a newspaper agent who claimed that the Mumbai Mirror is being sold as 'radii' (scrap paper) since there are no buyers. The Mirror's main rival is the Mid-day newspaper. Through Times of India has successfully captured Mid-day's market by offering the Mirror free with their regular newspaper. The Times of India, of late, has itself been alleged to be going the tabloid way by indulging in sensational journalism rather than real news. THE ECONOMIC TIMES The Economic Times, launched in 1961, is India's largest financial daily and the world's second largest financial daily after The Wall Street Journal, with a daily print circulation of over 650,000 copies. It is published by India's largest media group, Bennett, Coleman and Co Ltd, (This company along with its other group companies are more popularly known as The Times Group), which also publishes The Times of India, the Navbharat Times, the Maharashtra Times, Femina, and Filmfare. The current Executive Editor of The Economic Times is Rahul Joshi. MAIN ADDITIONS OF TIMES OF INDIA

Delhi Edition Bombay Editon Chennai Edition Bangalore Edition Pune Edition Calcutta Edition Ahmedabad Edition Hyderabad Edition Chandigarh Edition Lucknow Edition

MAIN SUPPLEMENTS OF TIMES OF INDIA 19

Times Education is a weekly supplement for the students specially students preparing for competition. Times Ascent is for person searching for jobs, It gives information about the vacancies in the companies. Times Property is a weekly supplement which gives information about property, land rates, etc.

MAIN SUPPLEMENTS OF ECONOMIC TIMES ET Zig Wheels is a weekly all-colour supplement covering all aspects from the auto industry from new launches and trends to ancillaries and personalities. Brand Equity (Weekly) - this is a weekly colour supplement which covers marketing, advertising, media and market research. Corporate Dossier is a supplement of The Economic Times aimed at the CEOs of corporate India, with a special focus on management and strategy. ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at the burgeoning band of Indians who want to see and know about their country and the rest of the world -- through Indian eyes.

NAVBHARAT TIMES Navbharat Times is the largest Hindi Daily in Delhi and Bombay. It is published by Bennett, Coleman and Co. Ltd., the largest media group in India. This group is better known as The Times Group and is also the publisher of largest English daily The Times of India. MAHARASHTRA TIMES Maharashtra Times is owned by Bennett, Coleman and Co. or The Times Group, which is the largest media house in India. Its first editor was D B Karnik. In late 1960s, he was replaced by Govind Talwalkar. During Talwalkar's tenure, which stretched into 1990s, the newspaper acquired the status of a legend. Some of the best leading articles written by Talwalkar have been anthologised. Poet Kusumagraj said that the paper showed Maharashtra how to put together the main page featuring editorial and comment. But the paper's prestige is somewhat compromised by its toeing the establishment line, like most of other Times group newspapers. The internet edit The paper, in its heyday, could boast among its contributors the greatest Marathi writers of the day, like Durga Bhagwat, Kusumagraj and P L Deshpande.

ET CHANDIGARH

20

Formally launched in November 2004 The Economic Times Chandigarh edition has been immensely successful. Covering the business and political activity in Punjab, Haryana and Himachal, this edition's correspondent team is based in Chandigarh.

ANCILLIARY BUSINESS Apart from these newspapers The Times Group also deals in other business like: Times of Money Ltd. Indiatimes.com Indrajal comics(now not in publication) Femina Filmfare Radio Mirichi Timesjob.com Times education Zoom 360 degree Here the main ones are Indiatimes.com, two leading magazines, Indrajal comics. These are also promoting the Times Group. Mr. Vineet Jain says that in the country like India we can grow fast and fast. He is also of the opinion that we need to be well determined and keep our business according to the situation. So only they are having the news on internet which they consider as essential part of their business. Also they have started various other businesses.

TIMES OF MONEY LTD Times of Money, part of Times Internet Ltd, was incorporated in the year 2000 as a Public Limited Company under the Indian Companies Act. The company has its corporate headquarters at Mumbai, India. It is a leading financial portal and has emerged as the leader in electronic payments solutions. TimesofMoney.com serves consumers and financial institutions across the globe in facilitating Internet based money transfers. A team of experienced professionals from the Banking and Finance industry manage the company.

21

BUSINESS SEGMENTS

INDIA MONEY TRANSFERS India is the world's leading remittance receipt country. Remit2India.com, the flagship brand of TimesofMoney.com, is the global one stop destination for money transfers for NRIs across the world. Remit2India.com is the only portal to be adjudged the "World's No. 1 Independent Online Money Transfer Portal for NRIs" by ACNielsen ORG Marg. With presence in over 32 countries and serving lakhs of NRI customers, Remit2India is a noted success in the world of web-based money transfers.

BANK PRODUCT OUTSOURCING As a preferred partner of a bank or financial institution, Times of Money offers a one-stop solution for launching a branded online money transfer service. Times of Money is positioned to be the backbone of the Banking Industry, by being a Technology, Operations and Service provider to the banks. Times of Money has a number of illustrious alliances with banking and non-banking entities who have effectively employed Banking Product Outsourcing solutions. Click here to view our list of Partners.

PERSONAL FINANCE SERVICES Times of Money's Personal Finance Services is positioned and envisioned to provide a complete spectrum of services, customized and designed to cater to the diverse needs of the Global as well as the Resident Indian. Times of Money aims to provide a gamut of services in association with best-in-class service or solution providers making it a financial super mall. These include Equity, Mutual Funds, Insurance, NRI Deposits, to name a few.

NRI SERVICES There is a Global Indian takeover and with it are the challenges of catering to the diverse needs of a Non-Resident Indian. Window2India.com is a symbolic window to India, providing comprehensive services to overseas Indians. The portal offers exclusive NRI content, a facility for NRIs to send gifts to their loved ones in India and also shop online. Window2India is envisioned to be the one-stop community portal for overseas Indians, offering photo-sharing and prints, content and a social networking platform.

GLOBAL MONEY TRANSFERS 22

There are over 100 million expatriates with footprints across the globe contributing billions of dollars in remittances. Remit2Home.com marks the foray of the company into becoming a truly global player with international footprints. Remit2Home is positioned to serve Diasporas of ethnic communities across the globe in facilitating money transfers to their home country through new age access channels. The banking backbone for this service is provided by the world's most pre-eminent financial services company. Remit2Home is envisioned to become the largest global player in over 80 countries by offering online remittance and financial solutions to expatriates of diverse ethnicities.

E-PAYMENTS In keeping with its legacy for innovation, Times of Money introduced Wallet365.com, a revolutionary e-payments service for individuals as well as businesses facilitating businessto-business, business-to-customer and person-to-person money transfers. It is a bank neutral, virtual wallet that enables secure electronic payments between people and businesses easily and instantly. Times of Money has partnered with a leading Bank to bring forth a futuristic solution aimed to primarily drive ecommerce transactions within India. Wallet365 is currently integrated with over 200 leading merchants across the country.

INDIATIMES.COM Indiatimes is the most popular Internet and mobile value-added services destination for the global Indian.Covering everything from art to airlines, Indiatimes is taking the digital age into people's lives, influencing the way they live and respond to changing times, work and transact. In a short span, we have created multiple relationships with millions to users.

23

INDIATIMES IS NETPLUS With offers ranging from knowledge marketing, Indiatimes is more than a web entity. events, telecom, and integrated

Indiatimes continues to be the market driver in value-added services (VAS) for mobile phones and landlines. Setting up the first VAS messaging service, Indiatimes 8888 quickly scoped out to include multimedia messaging, dating, chatting and email on mobile. It recently launched Chikka, a PC to mobile free messaging service. 8888 is available with all service operators across India on both CDMA and GPRS phones, making it Indias largest operator-agnostic mobile short code. The portal now offers a bouquet of voice-based services on landlines too.

YOUR HOLIDAY BEGINS HERE Indiatimes pioneered airline ticket auctions in India. Not only have the auctions spurred air travel in India, they have become a flier's first port of call. Indiatimes also has great deals on hotel rooms and holiday packages across the world. NEWS 24/7 In its portfolio of content brands is two of the biggest: The Times of India and The Economic Times. Timesofindia.com specializes in breaking news and has exhaustive India-specific coverage with more than 1,000 stories every day. Economictimes.com differentiates itself through its 24/7 business reportage, besides being a career launch-pad. With minute-byminute pictures, audio and video, news on Indiatimes is truly a 360-degree live show.

THE BEST DEALS Ahead of the pack in online shopping, Indiatimes has more than 400 products to indulge in. With convenient payment options, including cash-on-delivery, and a secure credit-card payment system, Indiatimes has become a shoppers' favorite. Indiatimes in partnership with ICICI Bank has also launched a credit card which is designed to specifically address the needs of the e-commerce customer.

YOUR ONLINE IDETITY Whether you want to get a domain name for your business or a customized email for yourself, Indiatimes has the solution. And that's not all: Indiatimes even helps you design your website.

24

ENTERTAINMENT XP Indiatimes gives you the total experience: From Bollywood to Cricket; from online Games to Astrology. The site provides multimedia micro sites, most-sought-after downloads, latest stories and rare pictures. MINDSPACE A pioneer in organizing knowledge seminars in India, Indiatimes has created a corporate buzz. Its Strategy Summits have brought CEOs face-to-face with Tom Peters, Michael Porter, Edward de Bono and Lester Thurow, among other gurus. CONNECT Indiatimes has created a vibrant web community, enabling users to connect through Email, Chat, Messenger, Blogs, Egreetings, Dating and Clubs. FEMINA Femina is a magazine, published fortnightly in India. It is owned by The Times Group.It is primarily a women's magazine and features articles on Relationships, Beauty and Fashion, Cuisine, and Health and Fitness. It also features articles on celebrities and various cultural facets of Indian women.Femina was first published in July 1959. It has organized and sponsored the Femina Miss India beauty pageant since 1964. In 2005 Filmfare and Femina, along with several minor brands were split off into a subsidiary. 50% of this subsidiary has been sold to BBC Magazines FILMFARE Filmfare is a magazine, published monthly in India. It is owned by The Times Group. It is primarily a film gossip magazine.Filmfare organizes and sponsors the Filmfare Movie Awards. In 2005 Filmfare and Femina, along with several minor brands were split off into a subsidiary. 50% of this subsidiary has been sold to BBC Magazines. RADIO MIRCHI The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators. In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi. 25

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, It launched recently in April in Bangalore, which has been a spectacular hit among the folks. It is giving a healthy competition to Radio City in the city.

26

COMPETITORS

27

COMPETITORS
A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio, television, and the internet. Recent developments on the internet are, however, posing major challenges to the business model of many newspapers. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of most newspapers' income, is shifting from print to online, resulting in a general decline in newspaper profits. This has led to some predictions that newspapers role in society will shrink or even disappear, although historically, new media technologies such as radio and television never supplanted print media. General-interest newspapers are usually journals of current news. Those can include political events, crime, business, culture, sports, and opinions (either editorials, columns, or political cartoons). Newspapers use photographs to illustrate stories; they use editorial cartoonists, usually to illustrate writing that is opinion, rather than news.

SIZE OF NEWSPAPER Most modern newspapers are in one of three sizes: Broadsheets: 600 mm by 380 mm (23 by 15 inches), generally associated with more intellectual newspapers, although a trend towards compact newspapers is changing this. Tabloids: half the size of broadsheets at 380 mm by 300 mm (15 by 11 inches) and often perceived as sensationalist in contrast to broadsheets. Berliner or Midi: 470 mm by 315 mm (18 by 12 inches) used by European papers such as Le Monde in France, La Stampa in Italy and, since 12 September 2005, The Guardian in the United Kingdom.

28

TYPES OF NEWSPAPER A daily newspaper is issued every day, often with the exception of Sundays and some national holidays. Saturday and where they exist Sunday, editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more. Typically, the majority of these newspapers' staff work Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or content that is syndicated. Weekly newspapers are also common and tend to be smaller than daily papers. MAIN ENGLISH LANGUAGE NEWSPAPER Let us now see the main English Language newspaper of India which are competitors of The Times of India. Accommodation Times Afternoon Afternoon Dispatch and Courier Asian Age Assam Tribune Business Line Business Standard Bharat Samachar - India's First Exclusive Online Newspaper Central Chronicle Daily Excelsior Daily News and Analysis (DNA) Dainik Sonar Cachar Deccan Chronicle Deccan Herald Financial Express Free Press Journal Free Press Journal Gomantak Times Greater Kashmir Kashmir Post Kashmir Times Lokmat Times Manipur Today Mid-day Mumbai Mirror National Herald Newstime Pioneer Ranchi Express Star of Mysore Statesman Tehelka The Assam Tribune 29

The Economic Times The Hindu The Hindustan Times The Indian Express The Morning Quick The New Indian Express The News Today The Satyam Times The Sentinel Assam The Sunday Observer The Telegraph The Times of India The Tribune

MAIN COMPETITORS The main competitors of The Times of India are: The Tribune Hindustan Times The Indian Express The Statesman The Hindu Business Standard The Pioneer The Telegraph

Beside these The Times of India also faces the competition from Hindi Newspapers. The main Hindi Newspapers are as follow Danik Jagran Hindustan Amar Ujala Danik Bhaskar In Mumbai only large no of newspapers are there which are flooding the city with so many choice for customer. Two new English newspapers - Daily News and Analysis (DNA) and Hindustan Times (HT) hit the stands in a metropolis where The Times of India (TOI) has had a virtual monopoly.

30

PROMOTORS AND BACKGROUND

31

PROMOTERS AND BACKGROUND


A Company or any organization doesnt runs on its own. It needs lot of money, machine and more important are the people who run any organization. They are the backbone of the any company. They are the persons who are risk taker, decision maker and in all they are one who plays important role in building any organization. They are the promoters of the company. PROMOTERS The main person behind The Times group, who run various business under The Times Group are as follow :INDU JAIN MR. VINEET JAIN SUMIR CHANDA SUNIL LULLA A.P.PARIGI VIJAY GOPAL JINDAL DINESH WADHVAN SURENDRA JAIN Chairman of The Times Group M.D of The Times Group M.D of The Times Group Director of Time Global Broadcasting Director of Entertainment Network Principal Secretary of The Times Group M.D. Of Times Internet Observer of The Times Group

INDU JAIN Indu Jain is the chairperson of India's second largest media group, Bennett, Coleman and Co. Ltd. Her net-worth is said to be U$3 billion, making her the 15th richest Indian in the world. She is widowed with 2 sons.

Mr. VINEET JAIN (MD) A hands-on leader, Mr. Vineet Jain, Managing Director, Bennett Coleman and Co. Ltd. (BCCL), is among the pioneer-believers in the future of the digital media. Vineets optimism and faith in Team Indiatimes has helped motivate each member to give his very best. His attention to details combined with a creative verve converts ideas into powerful implantation tools. His personal passion has helped create a unique combination of enthusiasm with entrepreneurship. An ideas man, Vineet has pioneered the Times Groups forays i nto new areas including the Internet (Indiatimes), radio (Radio Mirchi), retail (Planet M) and television (Zoom, Times Now). He is also credited with taking the groups flagship newspaper, The Times of India, to 32

younger customers, helping make it the largest-read English broadsheet morning daily in the world. Mr. Vineet Jain, managing director of Bennett, Coleman and Co Ltd, publishers of The Times of India, is unanimously elected chairman of the Press Trust of India.

Jain, 36, succeeds Vijay Kumar Chopra, Editor, The Hind Samachar group of newspapers. He was elected chairman at the 54th annual general meeting of PTI's shareholders here. A management graduate from Switzerland, Jain is responsible for his group's forays into the Internet, music retailing and FM broadcasting.

SUMIR CHADHA (MD) Sumir Chadha is a nominee of Sequoia Capital India, a foreign venture capital investor, and is a Managing Director with The Times of India. Sequoia Capital India has been formed with West Bridge Capital Partners which Sumir co-founded in 2000. Sumir has eight years of venture capital investing experience in India and focuses on services and software companies. Prior to co-founding WestBridge, Sumir was a key member of the Principal Investment Area at Goldman Sachs and Co, based in New York and Singapore, where he focused on venture capital investments in services and software companies in both the United States and India.He was a key member of the investment team for over 17 technology investments, including high-profile success stories such as FreeMarkets, webMethods and Techspan. His career began as a management consultant at Mckinsey and Co., based in New York and New Delhi, where he specialised in the Internet and wireless industries. Sumir is the co-founder and Chairman of the US-India Venture Capital Association (US-IVCA) and also a Charter Member of The Indus Entrepreneurs (TiE)s Silicon Valley chapter. Sumir received an M.B.A. from Harvard University with distinction and a B.S.E. in Computer Science from Princeton University.

A.P. PARIGI (DIRECTOR) A.P Parigi is the Managing Director and Chief Executive Officer of Entertainment Network (India) Ltd (ENIL). Parigis role and responsibilities include spearheading the Times Groups foray into FM radio broadcasting, event management, and out-of-home advertising and filmed entertainment. Parigi leads and manages businesses and brands like Radio Mirchi, 360 Degrees and Times OOH Media. Parigi is also the Managing Director and CEO of Times Infotainment Media Limited, which is a subsidiary of BCCL. 33

In the last three decades, he has held senior positions in various industries, including telecom. Prior to joining the Times Group, Parigi was the CEO of BPL Mobile, Mumbai. He has been an active member of the Confederation of Indian Industry (CII) and Federation of Indian Chambers and Commerce Industry (FICCI). He holds a Masters degree in Business Administration from the Faculty of Management Studies, University of Delhi and a Bachelors degree in Economics and a Masters degree in Sociology from the Delhi School of Economics.

SUNIL LULLA (DIRECTOR) Sunil Lulla is Chief Executive Officer of Times Global Broadcasting Company Ltd., the Times Groups foray into television news broadcasting. Sunil has extensive experience in the media sector, having been associated with the television media, entertainment and communication sectors over the last two decades where he has been involved in building brands from scratch. Prior to joining Times Global Broadcasting Co Ltd, Sunil has held senior positions with Sony Entertainment Television, MTV, J Walter Thompson (JWT), Diageo, HMV and Indya.com. Sunil has been responsible for the success of MTV in India; bringing vibrancy and growth to Sony and HMV and building many premium brands for JWT clients and for Diageo. Sunil holds a Masters degree in Management Studies from the S.P. Jain institute of Management and Research and has worked in India, Taiwan and China.

VIJAY GOPAL JINDAL (DIRECTOR) With long stints in senior management positions in organisations like The Times Group and Zee TV, Vijay Gopal Jindal is among the rare few media veterans who have straddled both the print and electronic media. Prior to joining Zee TV in March 1996, Vijay was the Executive Director of the Times of India Group. In his 12-year stint, he held several positions including that of the CEO of The Economic Times and Director - Corporate of BCCL. He was also the Director on the Board of the Press Trust of India. In 1996, Vijay became the youngest CEO of Zee Telefilms Ltd. And, in a short span of time, was appointed the Zee Worldwide CEO. During his tenure at Zee TV, the company grew manifold and soon became a success story 34

in the Indian media industry. He also steered the global expansion of the Zee group into Europe and USA. During Vijays tenure, not only did Zee become a brand to reckon with but also won several awards including the Emerging Company of the Year Award 1999. Little wonder then that the national broadcaster, Doordarshan, inducted him in as the Chairman of the Marketing Advisory Board. Vijay rejoined The Times Group in November 2002 as Principal Secretary and Member of the Board.

DINESH WADHWAN (MD & CEO) Dinesh Wadhawan is MD and CEO of Times Internet Ltd. Dinesh has over 28 years of varied experience, including his previous assignment at Microsoft USA - Servers and Tools division. He was earlier President and CEO of Paramark Inc, a Sunnyvale, California-based company which develops real-time optimization technology for online marketing campaigns. Dinesh has worked for Vicinity Corporation as Senior Vice-President, Worldwide Sales and Services. He was a key member of the executive team to take the company public on NASDAQ. He has also worked for companies like Systems Union, an enterprise software company in the US and Europe, and UK-based Systime Ltd, one of the largest OEMs of Digital Equipment Corporation. He has held management positions at Hindustan Computers Ltd. Dinesh is known for his strong business, technical and marketing background, joint venture and alliance proficiencies and significant global expansion experience.

SURENDRAJAIN(OBSERVER) Surendra Jain is a nominee of Sequoia Capital India, a foreign venture capital investor, and is also a Managing Director of that company. Sequoia Capital India has been formed with WestBridge Capital Partners, which Surendra joined in 2001. Prior to working with WestBridge, Surendra was co-founder and CEO of MeraNet, an application service provider offering contact management solutions to wireless service providers and portals. He has earlier worked with the Pentium Pro Design Group at Intel and the Semiconductor Product Group at Motorola. Surendra has also worked with Booz-Allen and Hamilton, a leading management consultancy firm. Surendra received an MBA from Indian Institute of Management, Ahmedabad where he was awarded the President's Gold Medal. He also holds a B.Tech. in Electrical Engineering from IIT Delhi as well as an MS in Electrical Engineering from the University of Minnesota. 35

POPULAR COLUMNIST

36

POPULAR COLUMNIST
Jug Suraiya (Jugular Vein), Swami Nathan Aiyar (Swaminomics), Rashmee Roshan Lal (View from London) and Chidananda Rajghatta are amongst its most popular columnists. Cartoons such as Dubyaman II by Jug Suraiya were also popular. JUGULAR VEIN

Jug Suraiya is the Associate Editor of the Times of India, Delhi, an author besides being a columnist. He writes the weekly column Jugular Vein which appears in all the Sunday editions of the Times of India, and the cartoon strip Dubyaman which appears daily. It covers everything from mundane to serious things that happen to people in everyday life, and to the travels of Suraiya and his wife Bunny to other places and countries. Khushwant Singh calls him "our own Art Buchwald". He is a writer distinguished for the satire, wit and humor in his writings. Suraiya reflects on his personal reminiscences while drawing astounding parallels of some of the most famous personalities or gently touching at the absurdities, which have become part and parcel of our lives. Post 9/11 Suraiya created a daily cartoon in the Times of India called Dubyaman with Neelabh Banerjee staff artist of The Times of India. It is loosely based on US President George W Bush. According to Suraiya, he first thought of Dubyaman as a kind of a superman type hero who would signify the military might and muscle of America, but unfortunately has the brain of a George W. Bush, thereby making him more dangerous. The idea was to show that far from being some sort of a super patriot; this man could be a potential danger, not just to his supposed enemies, but also to his friends and to his own country's people. Slowly but steadily Dubyaman has got a local flavor where Jug frequently makes fun of Indian politicians. He became the first Asian to win the Pacific Asia Travel Association gold award, in 1983, for travel writing.

37

Anthologies of his humorous writings Delhi Belly and other misadventures in the middle kingdom (1991) A Taste for the Jugular (1994)) The Great Indian Bores (1996) Juggling Act (2005)

Books on travel and non fiction The interview and other stories (1971) Homecoming (1977) Rickshaw Ragtime (1993) Word Is a Four-Letter Word: Selected Writings (1994) A Portable India (co authored with Anurag Mathur) (1994) Mind Matters (2003) Where on Earth Am I? - Confusions of a Traveling Man (2004) Calcutta: A City Remembered (2005)

Suraiya lives in Delhi with his wife Bunny and Brindle. SWAMINATHAN ANKLESARIA AIYAR Swaminathan Anklesaria Aiyar is a noted Indian economist and journalist. An alumnus of The Doon School and St Stephen's College, he earned a master's degree in economics from Magdalen College, Oxford, UK. He is currently consulting editor of The Economic Times, India's leading financial daily that is part of Bennett, Coleman and Co, the same company that owns The Times Of India. He is also a research fellow at the Cato Institute, a prominent libertarian think-tank in Washington DC, and an occasional consultant to the World Bank. Swaminathan Aiyar writes a popular weekly column titled, "Swaminomics" in the Times of India where he discusses economic and political issues pertaining to India and the world. Mr. Aiyar has prepared several reports and papers for the World Bank. He was also, in 1976-85 and 1990-98, the India correspondent of The Economist. Earlier, he was Editor of Financial Express (1988-90) and Eastern Economist (1980-82). He has two books to his credit: Towards Globalization (1992) and Swaminomics: Escape from the Benevolent Zookeepers (forthcoming, Times of India, 2007). Anklesaria is Mr. Aiyar's second wife's maiden name and he claims to have taken on this name to exhibit some sort of equality where men will take on their wives names if wives take on their husbands. His wife, Shahnaz, is a Parsi. Mr. Aiyar hails from Tamil Nadu and is a Brahmin Iyer. However he is an Atheist by faith. Mr Aiyar's elder brother, Mani Shankar Aiyar is a politician and serves as Minister for Panchayati Raj in the Indian government. Mr Aiyar has 3 children, Pallavi, Shekhar and Rustom.

38

R.K. LAXMAN R. K. Laxman was born in Mysore, now a part of the South Indian state of Karnataka. His father was a headmaster and Laxman was the youngest of 8 children, including six boys. One of his elder brothers, R.K. Narayan, went on to become one of India's best known English language novelists. Laxman was engrossed by the illustrations in magazines such as Strand Magazine, Punch, Bystander, Wide World and Tit-Bits, even before he could read. Soon he was drawing on his own, on the floors, walls and doors of his house and doodling caricatures of his teachers at school. Another early influence on Laxman was the cartoons of the world-renowned British cartoonist, Sir David Low that appeared now and then in The Hindu. Laxman notes in his autobiography, The Tunnel of Time: I drew objects that caught my eye outside the window of my room - the dry twigs, leaves and lizard-like creatures crawling about, the servant chopping firewood and, of course, and number of crows in various postures on the rooftops of the buildings opposite. Laxman was the captain of his local "Rough and Tough and Jolly" cricket team and his antics inspired the stories "Dodu the money maker" and "The Rega Cricket Club" written by his brother, Narayan.Laxman is best known for his daily one panel comic "pocket cartoon" series You Said It, which features The Common Man, and chronicles the state of Indian life. The strip began in 1951.

39

MARKETING POLICIES

40

MARKETING POLCIES
India is the only country where there's an upper middle class, a middle class and a lower middle class. All this hype about SEC A, B and C is the great idea of media planners" A. P. Parigri (Managing Director and Chief Executive Officer, Entertainment Network) Marketing is necessary part of business all over the World. No business runs without marketing. In this cut throat competition we see that there are various newspapers and the old one are still in the market due to the trust they achieve in the years. But the world is so that the fittest will survive. And this policy rules the Market. In market marketing policies must be so implemented so that we can get the maximum. The Times Group needs no introduction it is a name which is having its own image in market. Chairman Mr. Vineet Jain aims it to rule the market and he tries hard for its reputation. Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products, services and value are exchanged in order to fulfill individuals or group's needs and wants. These processes include, but are not limited to, advertising.

STRATEGIC MARKETING PROCESS Step 1: Develop a vision, mission and set objectives: Top management needs to determine what type of business to run and where the business wants to be in 15 - 20 years time. Step 2: To enable management to make well informed decisions, information needs to be gathered from the environment. The environment is divided into three main parts namely the micro environment (This represents the business itself and is also known as the internal environment), the market environment (this represents part of the external environment and engages those participants that closely interact with the business) and the macro environment (this represents political (policies and license) ,economical and social environment of the region). This is also part of the external environment but there is limited direct interaction with the business. An assessment of all three environments is known as a situation analysis. All data gathered during the situation analysis must be processed into a usable format so that the managers can use it (known as information). An aid in analyzing the information to support management in decision making is using a SWOT grid. A SWOT grid is a summary of the findings of the situation analysis in Strengths, Weaknesses (both from the internal environment) and Opportunites and Threats (both from the external environment). Step 3: Decision making: Once the marketing managers are in possession of suitable information, they embark on a process of decision making. The combined result of the decisions forms the marketing strategy. First the marketing manager will (in conjunction with the top management of the business) participate in determining the main strategic direction of the business. Based on the information available, they decide whether it is appropriate to grow the business, keep it as it is, turn it around or even get out of the 41

market (divest). After this decision has been made, the marketing manager must decide what competitive advantages a business possesses. A decision on segmentation follows, and from these segments a business can decide which and how many segments to select as target markets. Following the selection of target markets, a positioning sub strategy should be created for each and every target market selected to serve. Positioning consists of two steps. First, the positioning instruments (marketing mix variables) are employed to create in the mind of a consumer a favorable picture of the business when compared to rivals. Secondly, the position should be communicated to the targeted consumers by using one of the positioning instruments, namely marketing communication. Marketing communication consists of the communication mix (instruments), such as personal selling, advertising, publicity, public relations and sales promotion. Step 4: Implementation: Once all the decisions are made it is said that the strategy is created. It can be the best strategy ever, but if it stays on paper nothing will happen. Implementation is a two part process. The first is the development of the marketing plan. The second is the development of an action plan. A simplified example of an action plan: (Flowcharting can help here) Action i.e. Budget Responsible person Starting date Completion date Many influences exert pressure on the environment. Some of these include your own and your competitors' business decisions and the government. These pressures causes the environment to change, thus forcing businesses to revisit their visions, missions and objectives and the whole strategic process repeats itself.

OPERATIONAL MARKETING Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived from them. Also to satisfy the customer with prompt services and meeting the customer expectations. This includes the determination of the marketing mix, advertising execution etc. The Times of India newspaper is giving full value to its newspaper which is costing Rs.2.50 to Rs 4 according to place. A broadsheet newspaper with the news segments which include: City News News on Business Classified News International News Sports News Education news Health/Science News InfoTech news

42

The Times of India is a company under Mr. Vineet Jain with lot of other businesses. It itself is a name which is known for its conservative approach. The Times of India has a highest advertisement rate and also it is a largest selling English newspaper in India. Beside this in order to promote and market its newspaper it is adopting different policies and strategies. Let us see some policies or strategies used by it: Time Syndication Services. Times Internet Ltd. Indiatimes.com Buys Vijayanand Printers-Rural Marketing Radio Mirchi Zoom T.V Times Syndication Service- The Times of India Internet

Times Syndication Service (TSS) is the syndication division of The Times of India Group, which is India's premier company publishing leading newspapers and magazines since 1838. The group's main print properties include The Times of India, The Economic Times, Femina, Filmfare, Navbharat Times and Maharashtra Times. The Group has also diversified into internet (which includes the portal www.indiatimes.com), radio/television and other related media activities. Our business is distributing high-quality content for use in print and online mediums. Our world renowned brands are seen as authoritative sources of information and opinion on politics and current affairs, business and economy, science and technology, sport and culture... Our business is distributing high-quality content for use in print and online mediums. Our content offering is drawn not only from The Times Group publications but also from numerous external content providers who have partnered with us for the syndication business. We are therefore able to provide text and images of the highest standard spread across a comprehensive list of categories. Presently, TSS delivers quality content to leading print and online clients worldwide. Our customers include print publications, internet sites, content aggregators, libraries and research organisations. Some of our content is also available for personal use. We also service organisations/corporates that have a need for content to serve internal knowledge needs. TSS is based at New Delhi, the capital of India, and has its representatives in all the major metros.

43

Times Internet Limited Times Internet Limited, (TIL), is the Internet venture of Indias largest media house - The Bennett Coleman and Company Limited. TIL made its foray into the Internet with a mission to create world-class Web products and services. In a short span of time, the company has emerged as Indias foremost Web entity, with diverse portals and niche websites. Today, with more than 900 million pages views a month, TIL has established its presence as Indias most comprehensive Web entity seamlessly integrating content, community and commerce. It is one of the fastest growing web based networks in the world. Seen as the most preferred on-line destination for the Indians, who want rich and selfdirected online experience, TIL operates many premier web properties on the Internet including

www.indiatimes.com timesofindia.indiatimes.com filmfare.indiatimes.com economictimes.indiatimes.com femina.indiatimes.com www.timescity.com All TIL properties focus on innovating new product offerings, including frequent content updates, unique promotional offers for its surfers, personalised features and easy to use practical and entertaining utilities. Indiatimes.com is the flagship brand of TIL. Building on the rich content base, the website is organised into 64 topical channels, thus acting as the home base and primary web resource on India. From news to astrology, sports to entertainment, health to business, InfoTech to lifestyle, indiatimes brings forth the best from India. Through speedy and smart online services such as chat, messenger, clubs, e-mail and message boards, Indiatimes.com allows Indians with common interests to find, communicate and collaborate with each other. The interactive experience on the premier portal also offers an exciting new dating site, which reinvents the age-old appeal of traditional match-making. Times Internet Limited has been able to serve all the basic needs of its customers. This premier Indian Web entity has employed cutting edge technologies and the best of knowledge resources to enrich and simplify the lives of its user. In fact, TIL has taken a leadership role in developing the new interactive medium and will continue to do so in the future. 44

INDIATIMES.COM Indiatimes is part of India's largest media and entertainment house, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. It is the Indiatimes.com which is directly linked to the The Times of India Newspaper website timesofindia.com. Indiatimes has become the flagship online brand of Times Group. A mega portal for Indians on the Internet, it has also become a unique voice and forum for Indians all over the world. As the gateway to India on the Net, Indiatimes covers everything from Culture and Computers to Business and Entertainment you name it, and we have it. From e-greetings to free email, news updates, Indiatimes has it all. The portal is expanding Internet enabled services, into people's daily lives, shaping and influencing the way they live, work and transact. In addition to top of the hour breaking news updated day and night for surfers with a city-centric focus, Indiatimes.com also serves up city-wise portals through Times City, a conglomeration of city portals. At Indiatimes we constantly innovate, change rules of the game and create. thats our mantra for success. Talk Radio and Telecom are our two key success stories so far. WEBSITE USER FRIENDLY No more pop-ups on Indiatimes.com! Bennett Colemans portal has unveiled a new look, which is not only clutter free, but also easy to navigate. Designed by global consultancy Human Factors International (HFI), the website is the result of extensive research over a year into what online readers want in India and abroad. The revamped version has a lot of white space and the ads have been distributed evenly to reduce clutter. This is also a selling point for Indiatimes, which has hiked its ad rates post the revamp. When Indian masterpieces are being auctioned and snapped up at prices in the $5million to $8 million bracket, it's clearly time to pack away the cynicism and be a part of the action. BLOGS BLOGS provide commentary or news on a particular subject, such as food, politics, local news, or brands. Some even function as personal online diaries. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light. With virtual voices (blogs) leading a tirade against consumerism and brands, its worth sampling both sides of the coin. In a strategic move, Indiatimes and Mobio bring World class mobile mash -up application to Indian operators. In a strategic move, Indiatimes has announced an exclusive partnership with Mobio Networks, USA, to create and distribute new mobile mash-up applications. Mobio will work closely with Indiatimes and top Indian operators to provide a range of value added services. The applications from Mobio, will be designed for GPRS enabled handsets and will be accessible once an SMS with a particular keyword is sent to 8888, the most popular short code in India.

45

Times Internet to deliver world class mobile solutions Buongiorno (MTAX STAR, Italian Stock Exchange: BNG), a leading multinational group operating in the digital entertainment market, today announced that, its subsidiary Buongiorno (Hong Kong) Ltd has signed a new, larger and more comprehensive agreement with Times Internet Limited (TIL) - the Internet venture of Indias largest media house, the Times Group. AGELESS ART A INDIATIMES AUCTION Indiatimes, the digital wing of the Times Group , is set to add colour to Delhi's art scene with an exhibition and auction of ageless masterpieces from Indiatimes Art. This exclusive, byinvite event, will mark the coming together of art lovers, buyers and collectors from across the globe. ART MEETS THE INTERNET There is a lot happening on the Indian art scene and Indiatimes seems to be the centre of it all. The well-designed and user-friendly site features biographies and paintings of established and budding artists, lets you view and buy their work online, and provides all you need to know about Indian art. INDIATIMES PARTENED WITH GOWEALTHY.COM In an exclusive tie-up Indiatimes Auctions has partnered with Gowealthy.com and forays into international property auctions. The tie -up has come at a time when real -estate is facing an all time boom and when people with high disposable income are ready to explore property opportunities beyond their home turf. THE INDIATIMES WORLD At I-World you can realize your long-term career ambitions. We provide you with an ideal cross - learning environment, expert guidance and several training programme. Indiatimes is an equal opportunity player and the remunerations offered are often considered to be one of the best in the industry. YOU@ INDIATIMES Innovation, Creativity and the Freedom of expression - you get acquainted with a diverse culture here.

46

THE TIMES OF INDIA GROUP BUYS VIJAYANAND PRINTERS AIM IS TO MARKET ITS NEWSPAPER IN LOCAL REGIONAL OFFICE Provide the best possible value to our new readership and advertiser base. The Times of India Group has reached an agreement with the promoters of the Bangalore-based Vijayanand Printers to acquire 100% of Vijayanand Printers (VPL). The agreement was signed in New Delhi on Thursday. The move marks the entry of the Times Group into a major regional market. VPL publishes two Kannada newspapers Vijay Karnataka and Usha Kiran and the English daily Vijay Times, all of which have 10 editions. Vijay Karnataka is the leader in the Kannada newspaper segment with circulation in excess of 5.5 lakh (July-December 05, ABC survey), while Vijay Times enjoys the number one position outside Bangalore and in all other districts of Karnataka in the English language segment. Vijay Sankeshwar, chairman, VPL, said: This sale will allow Vijayanand Roadlines, the promoters of VPL, to focus on the major expansion and diversification plans for its logistics business as well as develop other new businesses. The Vijay Group of newspapers have established a leadership position in Karnataka in a very short period of time and this position will now be consolidated in the hands of the Times of India Group. Readers, advertisers, employees and business associates have all played a vital role in building these brands and we are committed to keeping their interests at the centre of whatever we do. Mr. Vineet Jain, managing director, Bennett, Coleman and Co (The Times of India Groups parent company), said: This agreement highlights our strong emphasis on the fast-growing regional media markets in India where readers have new aspirations and mindsets.

We are thus committed to going local and further developing strong regional identities so as to provide the best possible value to our new readership and advertiser base.

47

PROBLEM AND NEED FOR MARKETING Two new English newspapers - Daily News and Analysis (DNA) and Hindustan Times (HT) hit the stands in a metropolis where The Times of India (TOI) has had a virtual monopoly. Suddenly, piles of newsprint are being dished out to readers, as newspapers compete with quantity as well as quality. For months, DNA kept up an aggressive hoarding campaign, raising curiosity before its launch. Its promoters, the Dainik Bhaskar and Zee media groups, did a pre-launch survey of over 3 lakh households which increased anticipation and helped it lay the ground for its distribution network. Hindustan Times, on the other hand, has been lower key, but has tried to get loyal readers by offering annual subscriptions which amount to paying less than Re. 1 a day. Why has Mumbai's lethargic newspaper industry suddenly become a `hot market' for new competitors? First, because it has the country's largest advertisement revenue of Rs.1,000 crores, of which only one player - The Times of India - has the lion's share. The new entrants are vying for a piece of the pie. The Times of India's advertising rates are the highest in the country. For long, advertisers have felt that they have been held to ransom as they have no choice but to pay exorbitant rates to The Times of India in order to reach Mumbai's up market consumers. Now, there are other platforms, but they will have to prove themselves before advertisers start considering them an option. "Advertisers are happy that there will be competitors. But, there won't be a dramatic shift in ad spends in the short term. Only when any of these newspapers cross 50 per cent of The Times of India readership, will they claim a place in any advertiser's media plan," says Himanshu Shekhar, Investment Director of Mindshare Fulcrum, a leading media planning agency. At present, DNA and Hindustan Times' advertisement rates are around one-fourth that of The Times of India. Both DNA and Hindustan Times are essentially competing for the No. 2 slot in the market. The Times of India is too old and established to be overthrown in the short term. With a six lakh circulation, it was far ahead of earlier competitors like Indian Express (58,000). In fact, it was The Economic Times (1.47 lakhs) and Mid-Day (1.40 lakhs) that trailed in second place after The Times of India in Mumbai. While there are varying estimates on how the new newspapers are doing, market sources estimate that DNA sells around two lakhs and Hindustan Times 1.40 lakhs. However, DNA claims that it is printing 2.90 lakh copies and Hindustan Times says it sells 2 lakh copies. Though The Times of India claims that its circulation remains the same, a newspaper agent says that its counter sales have reduced by 40,000 to 50,000 copies. "It's probably because other newspapers are half the price, while the content is not very different. Moreover, people are curious about the new newspapers," he says.

48

Months before DNA and Hindustan Times launched in Mumbai, The Times of India went on the defensive and started a new `compact' newspaper, somewhat like a tabloid, called Mumbai Mirror. But it did not sell much, so The Times of India started distributing it free with the main newspaper. Now, for Rs.4, The Times of India reader gets more than 100 pages. "We always knew that there was space for a second newspaper in Mumbai, and so we started an alternative to broadsheets - a compact. By including Mumbai Mirror with The Times of India, we are improving the price performance ratio of our brand," says Bhaskar Das, executive president of The Times of India group. "The Mirror is a newspaper for the new generation who want news-on-the-go like McDonalds. It's for the supersonic age where people want to scan news without going into too much depth." It is essentially a `blockading' strategy - you flood the reader with so much that he/she does not feel the need for another newspaper. "A normal reader spends 20-25 minutes on newspapers. Do you think he/she will spend more time reading just because there are new newspapers?" asks Das. The Times of India readers are suddenly seeing a lot more news in a paper that once gave news a back seat to fluff. "The TOI has also taken a lot of rear guard action by beefing up its coverage. New competitors have raised the bar," says Das. Moreover, both The Times of India and Mirror went on a massive recruitment of journalists and media executives at high salaries, mopping up manpower and making it more expensive for their competitions to recruit. But advertisement rates are as expensive as ever, around four times that of DNA or Hindustan Times. What seems inevitable; however, is that circulation will expand. "Around 40 per cent of Mumbai's population speak, read and write English, of which only 20 per cent are buying English newspapers," says Shekhar. As Girish Agarwal, Director of the Bhaskar group that owns DNA, points out, "We believe in widening the market, like we have in all the cities that we have launched newspapers and become the leader. Since the time we started Divya Bhaskar in Gujarat, readership there has increased by 49 per cent in two years and ad revenue also increased by 40 per cent." "In the next few years, Mumbai's market will expand by up to 75 per cent, with even The Times of India growing," says Meenakshi Madhvani, Managing Partner of Spatial Access media solutions. "Delhi has a slightly lower population than Mumbai, but there are 12 lakh copies of English newspapers sold there as compared to only 7.5 lakhs copies in Mumbai. There will be dramatic market expansion in Mumbai. But ad spend won't keep up, since it is already oversaturated. Mumbai has the highest ad rates in the country." Why has Mumbai's newspaper industry been stunted for so long? "The demand for newspapers is extremely price sensitive. Until now, The Times of India was way ahead of the competition. So, it had a high cover price and didn't push for greater sales, because that would increase their costs (since the cost of producing a newspaper is much greater than its market price). They didn't need to increase circulation, since they anyway milked all the ad revenue," says Madhvani.

49

THE new newspapers are priced much lower - Hindustan Times at Rs.2.50 and DNA at Rs.2 which have boosted initial sales. "Generally, the price of an English newspaper in every city is around Rs.2, only Mumbai was an aberration where The Times of India was priced at Rs.4. However, now they have tried to increase their value proposition by adding a second free newspaper to The Times of India," says Sandip Ghose, Vice-President, Marketing, Hindustan Times. DNA's vice president, Sales, N.B. Verma, says: "We want as many people as possible to sample our product, so we have kept the price low." The Bhaskar group, which has established several successful Hindi editions and the Gujarati Divya Bhaskar, has always followed the strategy of reaching out to readers through surveys, flooding the market, distributing freebies. Surprisingly, DNA's counter sales are giving the afternoon tabloid Mid-Day a run for its money. But, as a newspaper agent points out, a vendor stands to earn 45 paise more per copy if he sells DNA in the raddi (recycled paper) market, rather than selling it at the counter at Rs. 2. So, are the new newspapers really offering the reader anything different? Hindustan Times says it is targeting the `discerning' reader who wants more than `regurgitated headlines' and page 3. "We are trying to engage people in a dialogue, and create a product that is uniquely Mumbai. Hindustan Times takes up Mumbai's issues without dumbing down the content or making it tabloidish," says Ghose. With fewer pages than its competitors, Hindustan Times' layout, more classical and less cluttered, does look different. DNA, with different business, sports and lifestyle sections, says it is trying to make newspapers more accessible to readers. "Ours is a family newspaper that offers value for money. In our paper, we clearly differentiate fact from fluff. Readers want both, but they are not mixed together. We have recruited the best journalists for our team," says Agarwal. "We have a lot of city news which reach out to the younger but informed audience. In fact, we even have a page called `Speak Out' where readers can write in," says Gautam Adhikari, editor of DNA. The Indian Express is emphasising its USP - `Journalism of Courage'. As part of a campaign called "India Explained, India Empowered", it has got several prominent leaders including the President, Prime Minister, former Prime Ministers and film actor Shah Rukh Khan to write columns on the front page describing their idea of an `empowered' India. The Times of India, while maintaining some of its fluff, has become far more news-oriented and also more colourful. "Our newspaper is aimed at empowering the reader. We are not into crusading or agenda journalism, but are still doing investigative stories on issues that matter in our reader's life," says Das. "With all the new newspapers coming in, the reader is the ultimate winner because everyone is splurging to gain his/her attention." But is it merely a Hobson's choice? As Charudatt Dangat, Mumbai's largest newspaper agent, put it, "What choice does the reader really have? It's more in terms of price. Most of the stories in all of the newspapers are the same. The journalists keep shifting, from The Times of India to DNA and back again." Another industry insider added, "Even though the readers want better content, unfortunately, the competition is taking place on the marketing and sales front, rather than the editorial." 50

Radio Mirichi Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Hyderabad, Mumbai, Delhi, Kolkata and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators. In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi. In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licenses that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first wave of launches, It launched recently in April in Bangalore, which has been a spectacular hit among the folks. It is giving a healthy competition to Radio City in the city. It is through Radio Mirchi that they are able to cover the cities like Allahabad, Bangalore, Chennai, Patna, Hyderabad and Delhi.

Zoom TV Times Television is back. After a long spell of wandering in the wilderness, Bennet, Coleman and co, the country's biggest publisher, is spreading wings and taking off to the airwaves. The company's television is venture ready to go on air any time now. For those who came in late, here is the feed. The first to be beamed from Mr. Vineet Jain's media empire will be Zoom TV, which is set to reach Indian households. A perfunctory inauguration of Zoom TV channel has already been done, but the signals are yet to reach us. If Zoom sounds like a TV channel set up by wildlife photographers, you are wrong, like I was. Expect Bombay Times on telly. On Zoom TV, most probably, there will be fashion, lifestyle, events, glam and glitz and all other ingredients making the Bombay Times Masala Dosa. It will be non-fiction (no 'K' Serials like Kkusum and Ku Klux Klan) and will target urban viewers.

Observers expect it will be a mix of lifestyle and current events programme already dished out by several television channels in India. Zooms TV's content will be 60% in-house and the rest from outside. Most of the programmes will be in Hindi or Hinglish, a language 51

spoken by those Bombay-born with poor command over English. Zoom TV's chief operating officer is Apurva Purohit, who recently quit Zee for the Bennet Coleman embrace. Zoom TV currently has 90 employees on board. After the lifestyle channel will come the spiritual channel from Times TV, slated for launch sometime next year. The guiding philosophy seems simple. After the spiritual aura of an alcoholic nature in one channel (Zoom TV) viewers may switch to another channel that deals with divine spirits. Mr. Vineet Jain's thinking is eminently laudable. It won't be a run-of-the-mill spiritual channel like Aastha or Sanskaar. The TV channel is being planned as a "mind, body and soul" channel. Since we would have already seen enough of body in Zoom, the viewers are expected to be conditioned for 'mind' and 'soul' in the second channel. Commendable business thought.

The last will be a business channel. Given Bennet Coleman's grasp of business, we feel this has the biggest chance of success. There is only one pure business TV channel in India CNBC. And business viewers stick to CNBC India due to a lack of choice. Lately, NDTV too has made attempts to woo some those viewers by infusing oodles of business news into their daily programming. NDTV's Arnab Goswami has already been brought into the Time sgroup's new business channel. The business channel will be headed by Partho Dasgupta, Times group guy. There is also talk that later, some foreign news TV network may be roped in as a partner. If Zoom TV becomes a success, it is expected that the formula will be immediately replicated by all the 'K' channels. There is little exclusivity that such programme can offer. To take a print comparison, Bombay Times, HT City and Telegraph City all look just the same. If the mastheads are removed, they are all birds of identical beaks. A similar fate may await Zoom TV. None of Times TV channels will be free-to-air (What did you expect!). Times will be bundling them together for better marketing synergies. Bennet Coleman is expecting its TV venture to reach the entire size of its business in 10 years. Mind you, Times group annual turnover currently is around Rs 1300 crore.

52

ATTRACTIVE FEATURES

53

ATTRACTIVE FEATURES
The Times Group needs no introduction it is a name in itself. It is a newspaper with its own code of conduct and ethics. It is a large group today with many other alternative businesses like that Radio Mirchi, Indrajal comics. The various attractive features of THE TIMES GROUP:The Times Group is one of the largest media services conglomerates in India. It is headed by Mr. Vineet Jain.

It is having 11 publishing centers 15 printing centers 55 sales offices Over 7000 employees 5 dailies including two of the largest in the country with approx 4.3 million copies circulated daily 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel Turnover in excess of USD 700 million. (Figures as of 2010).

MASTHEAD OF INDIA Bringing India to the world and the world to India, The Times of India is synonymous in being the "Masthead of India", an opinion-forming instrument for India and Indians. The Times of India is not only Indias largest selling English general daily but also the leading English general daily broadsheet in the world. It attracts a daily circulation level of about 22 lakh copies. It is the largest selling English daily between Tokyo and Paris. Its own history constitutes an authoritative slice of the history of journalism in India. Since its inception in 1838, it has witnessed and reported the making of the phenomenon called Modern India. It has been moulded by the doyens of English Journalism in India, in turn moulding public opinion in India, re-inventing itself along with the times to remain India's favourite English newspaper. The Times of India is nation's leading media conglomerate with 45 dailies and periodicals in 3 languages and 108 editions from 9 centres and a combined readership of over 40 million. In fact The Times of India Group accounts for 30% of the measured ad spend in the country. They include in our stable The Times of India, among the top 2 English broadsheets worldwide; and The Economic Times among the top 3 English business dailies worldwide.

54

The Times of India Group gives the highest reach among Indian decision makers, intelligentsia and the elite. The Group also has a range of 9 Business2Business publications from The Economic Times catering to industry segments as diverse as machinery and polymers. In addition its 16 Special Interest offerings are targeted at groups of consumers ranging from photography to education to annuals on beauty, fashion etc. Officers, executives, decision makers, businessmen, government executives, politicians, intellectuals and students form the highest percentage of TOI readers. TOI has highest percentage of sole readers indicating its leading position. It has eight regional editions - Mumbai, Delhi, Ahmedabad, Hyderabad, Pune, Bangalore, Lucknow and Patna. It is the Bennett, Coleman and Co. Ltd. the second largest media group in India. It is best known as the publisher of English daily The Times of India. This company, along with its other group companies, is more popularly known as The Times Group, which also publish The Economic Times (a leading financial broadsheet), Mumbai Mirror, the Navbharat Times (a Hindi daily broadsheet), Sandhya Times, and the Maharashtra Times (a Marathi daily broadsheet).

BROADSHEETLARGEST SEELING BROADCAST NEWSPAPER 600 mm by 380 mm (23 by 15 inches), generally associated with more intellectual newspapers, although a trend towards compact newspapers is changing this. The Times of India is not only Indias largest selling English general daily but also the leading English general daily broadsheet in the world. It attracts a daily circulation level of about 2.2 Million copies. It is the largest selling English daily between Tokyo and Paris.

55

THE COMMON MAN The Common Man featured in a commemorative postage stamp released by the Indian Postal Service on the 150th anniversary of the Times of India in 1988.

A 10-feet high bronze statue of "The Common Man" has been erected at the Symbiosis Institute, Pune. The Common Man has a wisp of white hair that is perpetually standing, leaving him with a bewildered look.

The Common Man has been used since 2005 as the mascot for newly launched low budget airline Air Deccan.

R.K.Laxman shows a great amount of genius and talent when he portrays the Common Man. He tackles various issues of national as well as international importance with wit and intelligence. Many readers of the papers in which the Common Man appear are more interested in the comic strip than in the actual news. When Laxman began to draw cartoons in the Times of India, he attempted to represent different states and cultures in India. In the rush to meet deadlines, he began to draw fewer and fewer background characters, until finally he found only one remaining - the nowfamiliar Common Man. The Common Man generally acts as a silent witness to all the action in the comic. The Times of India has a Conservative Political allegiance. Conservatism is a relativistic term used to describe political philosophies that favour traditional values, where "tradition" refers to religious, cultural, or nationally defined beliefs and customs. The term is derived from the Latin, conservre, to conserve; "to keep, guard, observe". Since different cultures have different established values, conservatives in different cultures have different goals. Some conservatives seek to preserve the status quo, while others seek to return to the values of an earlier time, the status quo ante.

56

It has two leading magazine. FEMINA FILMFARE

It has largest Advertisement Revenue it has the country's largest advertisement revenue of Rs.1,000 crores, of which only one player - The Times of India - has the lion's share. The new entrants are vying for a piece of the pie. The Times of India's advertising rates are the highest in the country. For long, advertisers have felt that they have been held to ransom as they have no choice but to pay exorbitant rates to The Times of India in order to reach Mumbai's up market consumers. Now, there are other platforms, but they will have to prove themselves before advertisers start considering them an option. It has organized many utsav famous world wide The Times Group has created a galaxy of stars of different genres from Femina Miss Worlds and Femina Miss Universes all by products of Femina Miss India contests; and played hosts to a galaxy of stars at the Filmfare Awards also saluted the best and the brightest at The Economic Times Awards for Corporate Excellence or the Brand Equity Quiz. It has touched the lives of its readers and consumers through Exhibitions and Fairs - a spectrum from Times Utsav Consumer fairs to Education Events. It is linked to internet-www.thetimesofindia.com and indiatimes.com www.thetimesofindia.com provides the complete newspaper on internet. Indiatimes is part of India's largest media and entertainment house, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. It is the Indiatimes.com which is directly linked to the The Times of India Newspaper website timesofindia.com. Indiatimes has become the flagship online brand of Times Group. A mega portal for Indians on the Internet, it has also become a unique voice and forum for Indians all over the world. As the gateway to India on the Net, Indiatimes covers everything from Culture and Computers to Business and Entertainment you name it, and it has it. From e-greetings to free email, news updates, Indiatimes has it all. The portal is expanding Internet enabled services, into people's daily lives, shaping and influencing the way they live, work and transact. In addition to top of the hour breaking news updated day and night for surfers with a city-centric focus, Indiatimes.com also serves up city-wise portals through Times City, a conglomeration of city portals. At Indiatimes they constantly innovate, change rules of the game and create. thats our mantra for success. Talk Radio and Telecom are our two key success stories so far.

It is Asia Pacifics first electronic newspaper 57

Asia Pacifics first electronic newspaper, epaper.timesofindia.com offers a viable advertising option, carrying the same benefits of the physical coupled with interactivity which offers instantaneous communication options unlike anything ever seen before. It can be accessible on http://epaper.timesofindia.com

58

GOVERNMENT POLICIES

59

GOVERNMENT POLICIES
Press Laws are the laws concerning the licensing of books and the liberty of expression in all products of the printing-press, especially newspapers. The liberty of the press has always been regarded by political writers as of supreme importance. Give me liberty to know, to utter, and to argue freely according to conscience, above all other liberties, says Milton in the Areopagitica. The Times Group mainly deals with the Newspaper. Here in all we will discuss five things in detail which are related to the press and also which need to strictly followed by The Times of India. Right to information. Censorship. Code of conduct need to be followed by the journalist who is not compulsory but they are compulsory to the large extent. we will discuss what are the laws which the Government has formulated if these rules are not followed. In general, the media operates in a free and open climate. There are several private publications, critical of the authorities, providing diverse views on issues. Nevertheless, there are problems; often these take more subtle forms than outright censorship and harassment. Certain reporters have been barred from press conferences and denied access to public officials. Moreover, during election time, the opposition-controlled press has been denied access to state-owned media. Those journalists working for private outlets have also been publicly accused by high-ranking officials of taking bribes in exchange for writing unfavorably about them. There are certain principles need to be followed and if not followed government can take action on it.

60

SUPPLY CHAIN
MANAGEMENT

61

TYPES OF NEWSPAPER:
While most newspapers are aimed at a broad spectrum of readers, usually geographically defined, some focus on groups of readers defined more by their interests than their location: for example, there are daily and weekly business newspapers and sports newspapers. More specialist still are some weekly newspapers, usually free and distributed within limited areas; these may serve communities as specific as certain immigrant populations, or the local gay community. Daily A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays. Saturday and Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more. Typically, the majority of these newspapers staff work Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or content that is syndicated. Most daily newspapers are published in the morning. Afternoon or evening papers are aimed more at commuters and office workers. Weekly Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there also are newspapers that are published twice or three times a week, these newspapers are generally still classified as weeklies. National Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. In India, there are numerous national newspapers, including The Times of India, The Hindu, Deccan chronicle, Hindustan times, The new Indian Express, etc. Large metropolitan newspapers have expanded distribution networks and, with this effort they try to expand themselves and become nationalized.

62

International There is also a small group of newspapers which may be characterised as international newspapers. Some, such as Christian Science Monitor and The International Herald Tribune, have always had that focus, while others are repackaged national newspapers or international editions of national-scale or large metropolitan newspapers. Often these international editions are scaled down to remove articles that might not interest the wider range of readers. As English has become the international language of business and technology, many newspapers formerly published only in non-English languages have also developed Englishlanguage editions. In places as varied as Jerusalem and Bombay (Mumbai), newspapers are printed to a local and international English-speaking public. The advent of the Internet has also allowed the non-English newspapers to put out a scaled-down English version to give their newspaper a global outreach. Online newspaper (e-paper) With the advancement of technology, the Internet is gaining more and more popularity every day, the newspaper industries have identified their prospects in this sector and started publishing their news articles in the form of e-papers, which allows the users to read the news online. The e-papers are given at free of cost by some sites and some sites charge their customers for the news, thus the e-paper has gained a large amount of popularity in the recent times. Some newspapers provide some or all of their content on the Internet, either at no cost or for a fee. In some cases, free access is available only for a matter of days or weeks, after which readers must register and provide personal data. In other cases, free archives are provided.

63

Employment There are special employment newspapers, which carry information about the opportunities available in the corporate and other companies; these are generally weekly magazines which are published once a week. There are also daily classifieds which also provides ads and employment information daily.

Zoned and other editions Newspapers often refine distribution of ads and news through zoning and auditioning. Zoning occurs when advertising and editorial content change to reflect the location to which the product is delivered. The editorial content often may change merely to reflect changes in advertising the quantity and layout of which affects the space available for editorial or may contain region-specific news. In rare instances, the advertising may not change from one zone to another, but there will be different region-specific editorial content. As the content can vary widely, zoned editions are often produced in parallel. Editioning occurs in the main sections as news is updated throughout the night. The advertising is usually the same in each edition (with the exception of zoned regionals, in which it is often the B section of local news that undergoes advertising changes). As each edition represents the latest news available for the next press run, these editions are produced linearly, with one completed edition being copied and updated for the next edition. The previous edition is always copied to maintain a Newspaper of Record and to fall back on if a quick correction is needed for the press. CIRCULATION AND READERSHIP The number of copies distributed, either on an average day or on particular days (typically Sunday), is called the newspapers circulation and is one of the principal factors used to set advertising rates. Circulation is not necessarily the same as copies sold, since some copies or newspapers are distributed without cost. Readership figures may be higher than circulation

64

figures because many copies are read by more than one person, although this is offset by the number of copies distributed but not read (especially for those distributed free). According to the Guinness Book of Records, the daily circulation of the Soviet newspaper Trod exceeded 21,500,000 in 1990, while the Soviet weekly Argumenty I Fakty boasted the circulation of 33,500,000 in 1991. In India, The Times of India is the largest English newspaper, with 2.14 million copies daily. According to the 2006 National Readership Study, the Dainik Jagran is the most-read, locallanguage (Hindi) newspaper, with 21.2 million readers.

ADVERTISING The bulk of newspapers' revenue comes from advertising - the contribution from sales is small by comparison. On average, a newspaper generates 80% of its revenue from advertising and 20% from sales. The portion of the newspaper that is not advertising is called editorial content, editorial matter, or simply editorial, although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. Newspapers have been hurt by the decline of many traditional advertisers. Department stores and supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but due to industry consolidation are much less likely to do so now. Additionally, newspapers are seeing traditional advertisers shift to new media platforms. The classified category is shifting to sites including craigslist, employment websites, and auto sites. National advertisers are shifting to many types of digital content including websites, rich media platforms, and mobile. In recent years, the advertorial emerged. Advertorials are most commonly recognized as an opposite-editorial which third-parties pay a fee to have included in the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press release than of an objective news story. 65

PROMOTION OF TIMES OF INDIA: Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. Promotion is the method of communicating the key features of a product to a target audience. The Times of India started its promotion in Chandigarh with a teaser, they displayed huge billboard with caption next change and news prints around it, which actually created confusion in the minds of people about what change is going to happen. Over a period of time they removed the caption next change and told about their launch in Chandigarh on 14th April, The best promotional step used by the times of India is its pricing about which we have already seen in the previous section. The Times of India to add on to its promotional pricing also gave free gifts to its customer which actually helps it to gain a large amount of market share. The introduction of the subscription scheme in the English daily industry gained popularity with the times of India subscription offers, The customers were pretty happy to pay in advance for their subscriptions because of the benefits offered by product. During its launch the times of India did the following as a part of their promotional campaign Used more than 100 billboards to advertise about times of India Employed over 1000 students for visiting homes and offices to promote the product. Made people dressed up with newsprints all around their dress and made them campaign for times of India They also advertised in call taxis and vans Installed stalls in corporate sectors to promote and sell the product Also gave free subscriptions to corporate companies and its employees to promote the product. Introduced subscription schemes with free gifts (when launched ) o 6 moths subscriptions free gift of vacuum flask 66

o 1 year subscription

- free gift of a travel bag or a vacuum flask

A year after its launch the times of India wanted to revise its subscription schemes, the company revised its price such that it was giving the offer at a much cheaper rate than its competitors, the customer have started getting use to the paper and thus despite no gift was offered about 3/4th total renewed this of year the

customers the

subscriptions, these were are the result of the promotions and advertisements which were done all throughout the year.

DISTRIBUTION CHANNEL Channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption. It is a trade channel covering the distance between producer and the consumer. A marketing channel can be defined as a group of exchange of relationships, which create customer value in acquiring consuming and disposing of products and services. The marketer uses distribution channels to display, sell or deliver the physical products or services to buyers or users. They include distributors, wholesalers, retailers and agents. The marketer also uses service channels to carry out transaction with potential buyers. Service channel include warehouse, transportation companies, banks and insurance companies that 67

facilitate transaction. Marketers clearly face a design problem in choosing the best mix of communication, distribution and service channels for their offering. FUNCTIONS OF A DISTRIBUTION CHANNEL The main function of a distribution channel is to provide a link between production and consumption. Organizations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important for marketing planning Promotion Contact Matching Developing and spreading communications about offers Finding and communicating with prospective buyers Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging Negotiation Physical distribution Financing Risk taking Reaching agreement on price and other terms of the offer Transporting and storing goods Acquiring and using funds to cover the costs of the distribution channel Assuming some commercial risks by operating the channel

All of the above functions need to be undertaken in any market. The question is - who performs them and how many levels there need to be in the distribution channel in order to make it cost effective. DISTRIBUTION DECISIONS: Distribution decisions are relevant for nearly all types of products. While it is easy to see how distribution decisions impact physical goods, such as laundry detergent or truck parts, distribution is equally important for digital goods (e.g., television programming, downloadable music) and services (e.g., income tax services). In fact, while the Internet is playing a major role in changing product distribution and is perceived to offer more opportunities for reaching customers, online marketers still face the same distribution issues and obstacles as those faced by offline marketers. 68

In order to facilitate an effective and efficient distribution system many decisions must be made including (but certainly not limited to):

Assessing the best distribution channels for getting products to customers Determining whether a reseller network is needed to assist in the distribution process Arranging a reliable ordering system that allows customers to place orders Creating a delivery system for transporting the product to the customer For tangible and digital goods, establishing facilities for product storage

DISTRIBUTION CHANNEL ADOPTED BY THE TIMES OF INDIA The distribution channel plays a key role in the newspaper industry, the newspapers have a very short life time and hence it is highly essential to choosing a proper distribution channel. The distribution channel adopted in the newspaper industry is not the same as the distribution channel adopted for other products, we have seen in the previous section how the normal products are distributed and now lets see the distribution pattern followed by the times of India. The normal distribution channel has intermediaries like wholesaler, retailer, agent etc. But you wont find them in the case of a distribution channel of newspapers. The reason is that the wholesaler stocks the products for some time and then passes the products to the next intermediary. In the case of newspapers, if the newspapers are stored and delivered then they become useless, as the paper reaches late to the customer and by the time paper reaches the customer the customer will get the news from various other sources. In this case of newspaper the channel is almost same but the process takes place bit faster than other products, in this case the wholesaler is replaced by the dealer and the retailer is replaced by the vendor. The papers are printed and they are passed to the respective dealers , the dealers generally receive the newspapers and supplements separately, the dealer after collection both the newspapers and the supplements passes on the number of paper to each and every vendor falling under him. The vendor receives both the news paper and the supplements and they he has to arrange the newspapers and supplements together, one 69

newspaper may have n number of supplements and thus the required supplements are to be inserted to each and veypaper given to them. The vendors have number of beat boys bellow them how actually deliver the newspaper to the customers. The above process explains how the distribution channel work in a newspaper industry. Now lets see the pictorial representation of the distribution channel followed in the newspaper industry The distribution process in times of India takes place on 2 phases one for the upcountry edition and other for the city called the mid night edition, the upcountry editions are first printed and distributed because they have to reach a longer distance. The upcountry edition is circulated to the outskirts of Chandigarh and the city edition is circulated with in Chandigarh. The concept is that the longest distance gets the first printed copy and the nearest distance gets the last printed copies. The reporters collect the information all round the day and then they are edited and made ready for printing, The early edition or the up country edition is edited around 10.00pm and the printing starts at 11.00pm and the mid night edition starts printing by 12.00am, thus the news are updated till 12.00 am for the mid night edition. After these papers are printed the papers are then sent to various dealers in the city, dealers then distribute the papers to the depots or the drop points, the vendors or hawkers in the depots insert the supplement into the main newspaper and then they are given to the beat boys or the delivery boys who deliver the paper to the customers in their respective houses. The entire process should end by a maximum of 7.30 am.

Distribution process

12.00 A.M----loading of news papers from the press


12.00 A.M----loading of news papers from the press

70

THE TIMES OF INDIA

Supplements

News paper

The Times of India

DEALER
Supplements
News paper
The Times of India

3.00 A.M REACHES THE DEALER

DEALER
Supplements
News paper

Depot
Supplements
News paper

THE BEAT BOYS COLLECT THE PAPERS FROM VENDORS AND DELIVER THE PAPERS TO THE CUSTOMERS

DEALER SENDS THE PAPERS TO DEPOTS WERE THE SUPPLEMENTS ARE INSERTED TO THE NEWSPAPERS (BETWEE4.00 A.M TO 5.AM)

71

DESCRIPTION OF THE PROJECT


The project deals with getting new subscriptions, a study on the distribution channel adopted by The Times of India and also to conduct a market survey in order to estimate the satisfaction level of the customer. GETTING NEW SUBSCRIPTIONS: The main challenging part of the project was to meet new customers and get orders from them. Most of the customers in Chandigarh were The Tribune readers, as The Tribune is the oldest paper in Chandigarh and which is being published for more than 100 years, as result of which lot of readers felt difficult to suddenly come out The Tribune and start reading The Times of India, These customers were made to understand the features available in The Times of India and also tried to explain them about the cost advantage what they gain by buying The Times of India. Though some customers were convinced by the basic step, some werent. In order to convince them free sample of the paper was given and asked them to go through the paper and then the customers were met the next day to get their opinion about the paper, this process actually fetched the customers who had no idea about the paper. The main idea of the company is to target the people of age group between 15 to 40 years, the reason behind this is that, the average population lies between this age group and thus over a period of time these customers would be more brand loyal to the product and will stick with the product for a longer period of time and more over its comparatively easy to attract these audience than the other.

72

REASERCH
METHODOLOGY

73

RESEARCH METHODOLOGY
Methodology is the key to any kind research. It helps to maintain a track of what to do and not to do. It has various approaches to it. A good methodology works as a strong plan for collecting both primary and secondary data. There are different ways of adopting good methodology. There are two main ways to collect data, which is, primary and secondary. In fact, both are necessary to provide a balanced study on any kind of research. STATEMENT OF OBJECTIVES Consumer Behaviour Preference in Indian Newspaper Industry. To find the strength and weaknesses of distribution channel of Times of India. Increasing the sales of Times of India. METHODOLOGY: Methodology consists of the collection of the primary source of data and suitable analysis of the collected data as well as the secondary data. A questionnaire is prepared and a survey conducted with individuals and households in various sectors of Panchkula. The sample size of the survey is around 389 samples, each households is treated as one unit. This survey will allow identifying the satisfaction level of customer and the necessary thing which are to be improved in the paper. For some data the secondary data is used, which are collected from previous survey, internet and other articles.

Primary research: Primary research (also called field research) involves the collection of data that does not already exist. This can be through numerous forms, including questionnaires amongst others. The term is widely used in market research and competitive intelligence.

May be very expensive because many people need to be confronted. By the time the research is complete it may be out of date.

74

People may have to be employed or avoid their primary duties for the duration of the research.

People may not reply if emails or letters are used.

Secondary research: Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in market research and in medical research. The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and metanarrative reviews, have been developed in recent years.

ANALYSIS OF THE SURVEY A survey is conducted with the times of India customers and the results obtained are analyzed. A sample of 389 newspaper customers are chosen from various sectors of Panchkula.

75

DATA COLLECTION METHOD

76

DATA COLLECTION METHODS


Data collection method is a detailed process in which the data collector only touches the physical aspect of data and not the conceptual aspects. Data is the foundation of all marketing research. Data or facts may be obtained from several sources. Data can be classified into two ways: 1. Primary data 2. Secondary data PRIMARY DATA Primary data is the data gathered for the first time by the researcher. If the secondary data is found to be inadequate or unavailable, the researcher goes for primary data. COLLECTION OF DATA Collection of primary data is a task demanding technical expertise. The provider or source of primary data is termed as Respondents. A respondent may give information actively or passively. SECONDARY DATA Secondary data is a data borrowed from secondary sources by the researcher. Secondary data can be internal or external means either from internal records of the company or from any other source or statistical origination. COLLECTION OF SECONDARY DATA Secondary data was collected from the sources available either from the magazines or from the records or from the material loaded on the internet. In market research field work has a very vital role to play. In a matter of facts, it is the backbone of any market research project. Field work basically consists of collection of primary data.

77

OBSERVATION AND FINDINGS

78

1.

Age group toi a(less than 25) 7 b(between 26 to 35) 25 (between 36 to 45) 19 d(between 46 to 55) 8 e(56 and above) Total 3 62

tri 16 44 32 20 10 122

ht 13 39 19 9 5 85

ie 0 5 3 3 1 12

As 8 18 17 4 8 55

dj 2 4 1 3 1 11

pk 0 1 1 2 0 4

Db 27 31 30 10 12 110

ajit 0 1 1 2 0 4

au 8 9 7 3 2 29

Total 81 177 130 64 42 494

150 100 50 0 10 20 32 5 9 19 3 8 19 44 39 25 7 16 13 toi tri ht 8 4 17 18 8 12 10 30 2 3 7 27 9 1 1 3 3 1 4 0 0 2 5 1 1 2 2 0 0 0 8 ie as dj pk db ajit au b(between 26 to 35) d(between 46 to 55) 31

a(less than 25) c (between 36 to 45) e(56 and above)

The maximum readers of THE TIMES OF INDIA are between the age group of 26-35 years and its nearest competitors are THE HINDUSTAN TIMES and THE TRIBUNE. THE TIMES OF INDIA group should focus on the age group between 36-45 years of age, their market share for this age group is very low as compared to its nearest competitors.

79

2. Occupation business House wife service student Others Total


140

toi 18 8 19 11 6 62

Tri 32 14 37 20 19 122

ht 24 11 24 20 6 85

ie 3 1 3 1 4 12

as 7 4 25 9 10 55

dj 2 0 5 2 2 11

pk 2 0 1 0 1 4

Db 24 12 24 36 14 110

ajit 1 0 2 0 1 4

Au 5 1 9 11 3 29

Total 118 51 149 110 66 494

120 19 100 20 80 6 20 37 60 6 11 40 19 8 32 18 0 toi tri business ht 24 4 1 3 1 3 ie 14 11 20 25 4 7 as 2 2 5 0 2 dj service 24 1 0 1 0 2 pk student 1 0 2 0 1 ajit Others 24 10 9 12 3 11 9 1 5 au 24 14

36

db

House wife

As per the above observation we could conclude that The Times of India group should also focus on the other sections of the society such as advocates, doctors, CAs, CS, retired persons etc.

80

3. Gender Female Male Total toi 12 50 62 tri 20 102 122 ht 23 62 85 ie 1 11 12 as 9 46 55 dj 2 9 11 pk 0 4 4 Db 33 77 110 ajit 0 4 4 Au 8 21 29 Total 108 386 494

140

120

100

80 102 60 62 50 77

40

46 33 11 1 ie 9 as Female 9 2 dj Male 4 0 pk db 4 0 ajit 21 8 au

20 12 0 toi tri ht 20 23

The customers of The Times of India are very less as compared to its nearest competitors such as The Tribune, The Hindustan Times and Dainik Bhaskar.

81

4. No. of newspaper reading by persons No newspaper at least 1 at least 2 at least 3 4 or more than 4

28 360 117 20 3

400 at least 1, 360 350 300 250 200 150 100 50 0 No. of newspaper reading by persons No newspaper at least 1 at least 2 at least 3 4 or more than 4 No newspaper, 28 4 or more than 4 at least 3, 20 ,3

at least 2, 117

We see a good prospect for the growth of newspaper industry in Chandigarh as 68% of the surveyed population reads at least 1 newspaper and only 5% of the population doesnt read any newspaper at all.

82

5. to i aji t 0 1 0 3 4 Tota au l 3 1 4 4 8 2 9 78 76 108 232 494

reading from

tri 4 7

a (less than 6 months) 8 b (between 6 months to 1 year) 4 c (1 year to 2 years) d (more than 2 years Total

22 23 28 88 12 62 2

ht 1 9 2 0 2 5 2 1 8 5

ie 3 2 0 7 12

as 2 5 1 6 2 1 2 5 5

dj 0 1 3 7 11

Pk 1 1 0 2 4

Db 15 10 29 56 11 0

90 80 70 60 50 40 30 20 10 0 toi tri 8 4 4 7 28 22

88

56

23

25 1920 21 32 0 ht ie 7

25 16 2 as 12 3 01 dj 7 1102 pk

29 15 10 3 010 db ajit 3 14 4 au 8

a (less than 6 months)

b (between 6 months to 1 year)

c (1 year to 2 years)

d (more than 2 years

The customers of The Times of India is less in Chandigarh but its a good sign for The Times of India that those who are reading this newspaper are very loyal and are reading it from a long time but the Tribune customers are much more loyal as compared to The Times of India customers. 83

6. Different newspapers that are purchased under any scheme or not Scheme toi tri ht as Dj Au Others yes 33 49 67 47 4 22 63 no 29 73 18 8 7 7 67 Total 62 122 85 55 11 29 130 Total 285 209 494

140 120 100 80 60 40 20 0 toi tri ht yes as no 29 67 33 49 47 7 4 Dj 8 7 22 au Others 63 73 18 67

The customers of The Times of India those who subscribed it under the scheme are less as compared to its nearest competitors like The Hindustan Times and The Tribune.

84

7. Design 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total


70

toi 58 2 0 2 0 62

tri 59 56 4 3 0 122

ht 21 54 6 4 0 85

as 14 13 7 21 0 55

dj 5 6 0 0 0 11

au 11 9 8 1 0 29

Others 18 29 32 51 0 130

Total 186 169 57 82 0 494

60

58

59 56

54 51

50

40 32 29

30 21 20 14 13 10 2 2 0 0 0 toi tri ht as dj au 3 (Good) 43 0 6 7 4 0 0 56 000 11 98 10 21

18

0 Others

5 (Excellent) 2 (Bad)

4 (Very good) 1 (extremely bad)

The design of The Times Of India is at the top most and well appriciated while comparing it with other newspapers in the Tricity.

85

8. Language 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total


120 100 80 60 40 20 0 toi 5 (Excellent) tri 6 11 1 1 0 54

toi 54 6 1 1 0 62

tri 105 11 5 1 0 122

ht 61 14 9 1 0 85

as 19 10 24 2 0 55

au 14 12 3 0 0 29

Others 23 38 42 38 0 141

Total 276 91 84 43 0 494

105

61 42 38 38 14 5 1 0 ht 3 (Good) 24 19 10 1 0 as 2 (Bad) 2 0 23 1412 3 0 0 au Others 0

4 (Very good)

1 (extremely bad)

Although market share of The Tribune is much more higher than The Times Of India but its language is much more appriciated by the readers of The Times Of India.

86

9. Editorial 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total

toi 56 4 0 2 0 62

tri 88 29 1 4 0 122

ht 55 22 4 4 0 85

as 19 12 4 20 0 55

au 12 10 4 3 0 29

Others 53 45 31 12 0 141

Total 283 122 44 45 0 494

90 80 70 60 50 40 30 20 10 0 toi 56

88

55

53 45

29 22 19 12 4 0 2 1 tri 5 (Excellent) 4 0 ht 4 (Very good) 3 (Good) 4 4 0 as 2 (Bad) 4 0 20 12 10 4 3 au 0

31

12

0 Others

1 (extremely bad)

Most of the renowned editors are associated with The Times of India and thus its editorial section is well appreciated as compared to other nearest competitors.

87

10. Sports News 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total

toi 30 13 15 3 1 62

tri 65 40 16 0 1 122

ht 40 24 16 5 0 85

as 16 12 14 12 1 55

Others 64 43 28 23 12 170

Total 215 132 89 43 15 494

70 60 50 40 30 20 10 0 toi 5 (Excellent) 13 15 3 1 30

65

64

40

40 24 16 0 1 16 5 0 ht 3 (Good) as 2 (Bad) 16 12 14 12 1

43 28 23 12

tri 4 (Very good)

Others 1 (extremely bad)

There is mixed response for the sports news for almost all the newspapers by their readers.

88

11. Business News 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total toi 30 27 3 1 tri 53 53 13 2 ht 26 45 11 3 as 13 14 14 13 Others 67 54 36 9 4 170 Total 189 193 77 28 7 494

1 1 0 1 62 122 85 55

70 60 50 40 30 20 10 0 toi 5 (Excellent) tri 4 (Very good) ht 3 (Good) as 2 (Bad) 3 1 1 30 27 13 2 1 53 53 45

67 54

36 26 11 3 0 13 14 14 13 1 Others 1 (extremely bad)

9 4

Business coverage by almost all the newspapers are of the same level when we talk in prospect of market share of the newspaper.

89

12. Over all coverage 5 (Excellent) 4 (Very good) 3 (Good) 2 (Bad) 1 (extremely bad) Total toi 34 26 1 1 0 62 tri 67 50 3 2 0 122 ht 26 50 9 0 0 85 ie 5 5 1 1 0 12 as 11 19 23 2 0 55 dj 3 6 2 0 0 11 pk 1 2 1 0 0 4 db 30 56 22 2 0 110 Ajit 2 2 0 0 0 4 au 11 8 10 0 0 29 Total 190 224 72 8 0 494

70

67

60 50 50 50

56

40 34 30 30 26 26 23 20 19 11 55 0 ht 00 110 ie 4 (Very good) as 2 0 6 3 2 dj 3 (Good) 11 10 8 2 00 1 100 pk 2 (Bad) db 2 0 22 000 au 00 22

10 110 0 toi tri 32

ajit

5 (Excellent)

1 (extremely bad)

Overall coverage of almost all the newspaper except Aaj Samaj, Panjab Kesri, Ajit and Amar Ujala were really appriciated by most of their readers. 91 people said yes by asking them ever subscribed TOI 90

13. Local content is very Price less 10 27 Over all content is less Others 0 0

Reason for newspaper Yes

change

of Scheme 54

Yes
60 50 40 30 20 Price, 10 10 0 Scheme Price Local content is Over all very less content is less Others Over all content is less, 0 Others, 0 Local content is very less, 27 Scheme, 54

We could conlclude that most of the readers of The Times of India has shifted their newspaper due to some schemes or due to less local coverge of TOI.

91

14.

future subscription yes no

122 183

Will non TOI reader subscribe in future?


200 150 100 50 0 future subscription yes no no, 183

yes, 122

The Tribune readership has good market share and The Tribune readers are very much loyal thats why most of the customer denied to shift to the The Times of India.

92

15. Popular Suppliments Education Times Times Property Times Life Times of Chandigarh Matrimonials Ascent 47 25 54 45 8 24

60 50 40 30 20 10 0 popular supliments

93

16. Magazines preferred most by people (language)


Language English Hindi both No. of response 98 30 11

120 100 80 60 40 20 0 english hindi both

language

94

17. Favourite area of reading magazine?


A area of magazine Fashion nad beauty Travelling Interioir Cooking General knowledge automobiles bollywood
70 60 50 40 30 20 10 0 fashion travelling interioir cooking GK automobiles

No. of responses 62 4 15 29 12 6 11

95

BIBLIOGRAPHY

96

BIBLIOGRAPHY
Management Research Methodology : Krishnaswamy K.N., Appa Iyer Sivakumar, Mathairajan M. Research. Methodology: Kothari C. R. Marketing Management: Phillip Kotler http://www.wikipedia.org http://www.google.com http://epaper.timesofindia.com www.timesofindia.com

97

QUESTIONNAIRE

98

Dear Sir/Madam, We are the students of 1st year B.B.A. Course of Chitkara Business School, Chitkara University. As a part of our research study we are conducting a survey regarding the perception of people for the subscription of Newspapers. Questionnaire 1. Name:_____________________________ Age _______ Mob. No. ________________ Address:________________________________________________________________ Gender: Male Female 2. Occupation: ( )Student ( )Service ( )Business ( )Homemaker ( )Others.. specify______________ 3. Which newspaper/newspapers do you subscribe daily? ____________________________ 4. From how long you are reading this newspaper? Less than 6 months 6 months to 1 year 1 year to 2 years more than 2 years 5. Have you subscribed this/these newspaper under any scheme? Yes No Yes No Yes No Yes No 6. Rate your newspaper/s from 1 to 5 (Where 1 is the worst and 5 is the best) a) Design of newspaper -----------------------b) Language used in newspaper------------------c) Editorial----------------------------------------------d) Sports News-----------------------------------------e) Business News------------------------------------------f) Pricing of newspaper------------------------------------g) Overall contents---------------------------------------------7. Do you read any magazine?) 8. In which language you prefer to read? English Hindi Both (specify)___________ 9. Would you like to buy any magazine? Yes 10. Which are your favourate magazines? Fashion & beauty Travelling General Knowledge Automobiles Yes , no Any others No

Interior decoration Bollywood

Cooking

11. Which are your favourate pages in times of India? Times appointments Tech Talk Times sport The Times of Ideas Times Global Times Nation

Times Business Special report on Sunday

12. What feature in The Times of India made you buy this paper? [ ] contents [ ] pricing [ ] editorial [ ] local and international news coverage [ ] Sports coverage [ ] others___________________

99

Thank You

100