Final Assignment
Presented by:
JAB WE MET
MUHAMMAD HUSSAIN
ARSHAD KHURSHID
FAHEEM SHAHZAD
NAVEED AHMED
ADNAN SALEEM
HASEEB BUTT
DAUD ZAFAR
Presented to:
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SUPERIOR UNIVERSITY LAHORE
Our shorter, smarter name, crisper new colors and fresh new look are an insight to our views on
banking. We aim to provide innovative financial solutions to our customers, with the security of
knowing they are dealing with one of the strongest financial institutions in the country. Our new
slogan reflects our customer service philosophy – we’re Askari Bank, ask us!
E-mail: mobeen.aslam@askaribank.com.pk
In order to the better understand of strategic human resource management and to know the
integration of HRM with strategies of business, we have conducted this interview. Open ended
questions are asked. The manager is very cooperative, so we have learnt much from him. He is
not only answered the questions that we asked but also tell us his own experiences related with
business strategies of Askari Bank. Overall there was a healthy discussion and we have learnt
much about SHRM. The findings and over all summary of the interview is given below.
History:
Askari bank begins to operations in April 1992, as a public limited company. The bank is listed
on the Karachi, Lahore and Islamabad. Askari bank has expanded into a nation wide presence of
83 branches. A shared network of over 800 online ATMs covering all major cities in Pakistan
supports the delivery channels for customer service.
Business strategy:
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The bank basically works under three groups named as:
Strategically, perhaps the most important division at the head office is responsible for human
resource management. The division also handles matters relating to administration. This division
operates on future oriented strategy focusing on employee’s personal and professional growth.
Staff development activities are geared to enhance their capabilities for applying the knowledge
and the facts towards development of practical situations. Under our human resource
management policy,
Staff is given on the job as off-site training in diverse areas of banking and management.
Our hiring policy is based upon meritocracy and selecting the right person for the right
job.
Candidates are selected through well defined and systematic selection procedure.
Levels of strategy:
• Off-site ATMs
• Regulatory compliance
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Corporate level
strategy
BOD
Board
CEO of
director
CEO: Chief Executive Officer s
Construction
Electronics
Chemicals
Operating procedures
Vertical integration
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Horizontal integration
Vertical integration
Vertical integration is low. The extent to which HR’s activities are aligned with the over all
strategy of business (Askari bank) is low. Branch managers are responsible for these strategies
but HR’s activities are doing help in a way, these provide best personnel at all levels and
responsible for personnel management.
Separation
Target Branches
strategy
Branch managers
o North
o Center
o South
Annual planning conference is responsible for making these strategies and checking overall
progress. In this conference branch managers and upper level management review the activities,
do SWOT analysis and check the progress and take necessary actions.
Here HR Strategy is to provide best personnel for taking decisions, for this reason HR people
develop better techniques for recruitment and selection of higher management (CEO, CFO, CCO
and regional managers) and for improving their skills, continuously work on training and
development.
Horizontal integration
Horizontal integration is high or very high. The extent to which all HR’s activities and functions
are related to each others is high. Here the HR strategy is to target the business units for:
Annual appraisal
Performance management which is the function of HRM checks the performance of employee
and according to performance sets the goal like training of the employee or career development.
Is this way HR functions relate with each other
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Compensat Career
Appraisal forms
ion development
Goal setting for every
employee
Business
units
Target
M
H
R
Annual appraisal
The above diagram shows that HRM targets the strategic business units for performing its
functions include; goal setting for employees and annual appraisals. Training & development and
career development are involved in goal setting.
According to Porter, employers have three basic strategic options in order to gain competitive
advantage
- Cost reduction
- Quality enhancement
- Innovation
A. Recovery of NPLs (non performing loans) is the competitive strategy of Askari bank
which is a strategic option no.1 (cost reduction).
B. Askari bank is enhanced its quality by financing in new sectors like construction,
electronics and chemicals and give small loans to small enterprisers. Online access to
customers for transactions and paying bills and improving quality by handling complaints
and improving service qualities
C. ATM cards/ Debit cards and Credit cards are the innovation strategies of Askari bank.
Online shopping through visa card in almost all world and off-site ATMs are the
competitive strategies of Askari bank
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HR Practices Competitive strategy
Resourcing Hire a recovery team Proper recruitment & External sourcing for spark
selection
References:
http://www.scribd.com/doc/11554838/Askari-Bank-Internship-Report
http://www.askaribank.com.pk/about.php