Nokia envisions a world where connecting people to what matters empowers them to make the most of every moment
There are more than six billion of us on this planet. We are all different and we value many different things in life. To some people, what matters is staying in touch and sharing experiences; others want to provide for their families and get ahead in their careers; some just want to have fun and live for the moment. More often than not, what matters to you is a unique combination of all of these. At Nokia we increasingly see mobile communications helping everyone connect to the things that matter most in their lives. And because thats important in itself, that means being connected any time and in any place. Connecting people in new and exciting ways means giving everyone the power to choose when and how to stay in touch with those important things, so that they can make the most out of every moment. The majority of the people on this planet already have a mobile device, but we are entering an age where soon a whole world of smart services will be a part of each persons life. So imagine an entire planet where people, places and information are seamlessly connected; where communications devices and services are such an integral and indispensable part of our lives, they really do become second nature. This is how we see the world and the role of communications in making it happen. On the following pages we hope youll get some idea of how Nokia is making this come to life.
Smart services
SoLo, combined with micro-blogging tools, allows you to socialize and share by letting your friends know where you are, how you are feeling and what youre doing. This is just one possibility that comes from combining the real world dimension with the virtual world of the internet, digital maps and the contacts in your phone. Whatever you do, you will always be in control. You will be able to modify, engage or stop these features at will. You decide.
Nokia N97
The Nokia N97 instantly became a new benchmark for our industry. This mobile computer integrates our Ovi services with many unrivalled features, including 32 GB of onboard storage, a high resolution 3.5-inch touch screen and a fully customizable homescreen.
Nokia E71
The Nokia E71 is an impressive performer, which last year drove shipments of the whole Eseries range over the 10 million unit mark. The Nokia E63 continues with the same slender form factor and is available globally for the equivalent of less than 200. With IBM Lotus Notes Traveler and Microsoft Mail for Exchange, Nokia Eseries devices connect to 90 percent of the worlds corporate email systems without the need for additional middleware. Nokia Messaging provides the best connection to the worlds leading consumer email products.
Mobile solutions
Nokia is connecting people to what matters most to them most by seamlessly integrating devices and smart services. You will no longer need to worry about whether different features fit together, or when, where and how they can be used. All thats left is an irresistible consumer experience; a new and exciting way to connect people to what matters.
Since its foundation way back in 1865, Nokia has always steered a course based on a clear vision and strategy. The company has a long history of technological innovations and a leading role in enabling people to maximize the social and economic benefits from mobile communications. This led to mobile communications being the fastest-growing technology in mankind. We are proud of our heritage and the values that guide our thinking and everyday actions. They are the foundation of Nokias success.
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Our vision of the world is already becoming a reality. We are providing the gateway for people to join this connected world through popular services such as Ovi Maps, Ovi Mail and Comes with Music. And if you wish to use your Nokia device to access other navigation, email, social network, photo-sharing and other sites, you can. Corporate email inboxes are also on the device menu with ninety per cent of clients (Microsoft Mail for Exchange and IBM Lotus Notes Traveller) being fully compatible and easy to set up.
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Solid foundations
Nokia continues to invest in its own research and development while championing the use of open systems. We see our role as a catalyst for innovation. That is why we moved to establish the Symbian Foundation, one of the biggest contributions to an open community that our industry has ever made.
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Leading change
In 2008, we led the development of an industry-wide energy ranking for chargers, thereby helping consumers to choose the most efficient chargers and encouraging the industry as a whole to further increase energy efficiency. We are also creating environmentallythemed services and applications that will help you use your mobile device to make informed and sustainable decisions.
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Our strategy
Mobility and the internet continue to converge. As a truly consumer-led company, we create value by combining smart services and the best devices to deliver irresistible solutions, while growing our high-volume product business. Our strategic objectives are: Irresistible solutions and vibrant ecosystems Direct and continuous consumer relationships Best devices Smart services
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To achieve our vision, we will strengthen our trusted consumer relationships by moving from discrete transactions to a dynamic dialogue with the consumer. We are committed to building direct and continuous consumer relationships. We will drive for continued growth in our devices business and our goal is to broaden our geographic reach and to address all price points by creating the best devices. Our broad device base will be the bedrock of our growing Services business. We will invest in creating relevant, personalized services that blend the dimensions of people and places. Our target is to have 300 million people using our smart services by 2012. With our devices and services, we will be able to deliver irresistible solutions with seamless and delightful consumer experiences thereby connecting people to what matters most in their lives.
Group Executive Board Services Markets Devices Corporate Development Office Corporate Functions Nokia Siemens Networks NAVTEQ
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Vital statistics
The 10 markets in which Nokia generated the greatest net sales in 2008 were (in order of magnitude) China, India, the UK, Germany, Russia, Indonesia, the US, Brazil, Italy and Spain.
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www.nokia.com/corporate
Personnel
Dec. 31, 2008 49% Europe 17% Asia-Pacific 12% China 11% Latin America 7% North America 4% Middle East and Africa
Net sales
2008 37% Europe (% of net sales) 22% Asia-Pacific 14% Middle East and Africa 13% Greater China 10% Latin America 4% North America
Net sales
EUR million
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2004 29 371
2005 34 191
2006 41 121
2007 51 058
2008 50 710
Operating prot
EUR million
2004 4 326
2005 4 639
2006 5 488
2007 7 985
2008 4 966
Copyright 2009. Nokia Corporation. All rights reserved. Nokia and Nokia Connecting People are registered trademarks of Nokia Corporation.
Forward-looking statements Many risks and uncertainties affect whether the forward-looking statements we make will materialize according to our current expectations. For further information on these risk factors, please see Nokias annual report on Form 20-F for the year ended December 31, 2008, or our periodic earnings releases, all available on Nokias internet pages at www.nokia.com.