MEDIA PARTNERSHIP OPPORTUNITY

PROMOTING [TOWN/REGION] AS THE PLACE TO LIVE WORK AND INVEST

[Council] welcomes [media organisation] to partner with us to promote [region] to over 8000 potential relocators to regional Victoria at the 2013 Regional Victoria Living Expo. This is an exceptional opportunity for [media organisation] to demonstrate its commitment to the community and promote the essential role it plays. This opportunity will ensure that [media organisation/paper] is positioned as the voice of the [region] community.

THE REGIONAL LIVING EXPO

The inaugural Regional Victoria Living Expo was held in in April 2012. Over 8000 Melburnians with a dream of making the move to regional Victoria visited the event at the Melbourne Exhibition Centre, which profiled each of the regional and rural councils of Victoria. The expo was created by the Victorian Government to enable Melburnians to visit all of Victoria in one day and under one roof to find all the information they need ed about job and career opportunities, education, housing and lifestyle in regional and rural Victoria. The 8000 plus visitors reflected a wide range of families, business people and couples with genuine interest in living in regional Victoria. Most were seeking detailed information about job, career and study opportunities. There were thousands of genuine enquires about real estate within the region. Visitors were keen to meet with locals and local businesses. [Council] was one of 48 regional and rural councils exhibiting at the event. During the three days we promoted [town/region] to [number] visitors. As a result [put any outcomes here including: number of contacts made, items distributed, people interested, families relocated, businesses bought, jobs found etc etc).

[COUNCIL/TOWN] AT REGIONAL LIVING EXPO

[Council] will be exhibiting at the 2013 Regional Living Expo. Exhibiting with us will be [put local businesses exhibiting along side you here]. We will be promoting [describe here how you will promote the region].

Visitors to the expo are most interested in employment, real estate, investment opportunities and the community. To inform them we will [describe how you will promote these aspects including provision of the local paper with information about jobs, realestate for sale/lease, businesses for sale/lease etc).

THE OPPORTUNITY
To promote [region] and encourage visitors to the expo to consider relocation to [region/town], [council] would like to create a 4 or 8 page wrap of the [name of paper] to promote the region, tell stories of relocation and advertise relevant jobs and real-estate as well as other attractions and features of [town/region]. The distribution of local papers were particular popular with vistors in 2012. They looked to local papers to inform them of the community and what makes it unique and to find information on available jobs and realestate for sale or lease. To promote the community as a great place to live, work and invest and [paper] as the voice of the community we invite [media organisation] to partner with [council] to create a community wrap. Through the partnership we seek [media organisation] inkind support for creation of a wrap to promote [town] including: Design & printing of a 4 or 8 page wrap of paper dated week commenc ing 15 April 2013 Inclusion of case studies and content about [region] provided by [council] (note: the extent of editorial control/influence would be agreed as part of partnership negotiations) Provision of writing/editorial support to ensure all content is consistent with editorial quality of the [paper]. Procurement and placement of advertising (appropriate to the wrap) Provision of [no] of local papers with wrap for distribution at the regional expo.

BENEFITS TO [MEDIA ORGANISATION]

Strategic Benefits Firmly position [paper] as the voice of the community Position [paper] as the leading local media outlet of [town/region] to both locals and potential locals and investors Demonstrate [media organisation]s support and commitment to the community Connect [media organisation] with prospective advertisers across a broad number of industries (ie: real estate, employment, attractions, services) Connect [paper] with some excellent content and relocation stories that tell the story of the community

Partnership Benefits [council] will promote advertising in the wrap to local businesses (with a focus on real estate, employment, attractions and services) [council] will book a [size] advertisement in the paper at the published rate of [$adv rate] [paper] logo and name will be promoted on: o [council] website page about Expo o [council] media releases about Expo [Paper] will be provided with exclusive access to the best relocation and investment stories resulting from the expo and Open Day (an invite-only famil program with potential relocators that will take place on a weekend after the Expo) Inclusion of a story that connects [paper] to the community Distribution and promotion of [paper] to over 8500 visitors to Expo Invitations to attend an Open Day function (other guest include potential relocators and key members of the [town/region] community including councillors, key employers, teachers, business community representatives, community groups representatives, etc) [add additional benefits here]

The Regional Living Expo 2013 takes place 19 21 April 2013. We would seek to ensure an arrangement is agreed by Wednesday 3 April to ensure time for advertising sales, provision of content, editorial and printing. For more information please contact [details here] Best regards,

[name]