Business Analytics

Course Catalogue

EduPristine

Business Analytics

EduPristine www.edupristine.com

Business Analytics

EduPristine

Business Analytics

Objective
Business Analytics is a specialized course designed to deliver knowledge on application of statistical concepts in real world scenarios. This course is designed to equip professionals working in Finance, Marketing, Economist, Statistical, Mathematics, Computer Science, IT, Analytics, Marketing Research, or Commodity markets with the essential tools, techniques and skills to answer important business questions. Participants will be able to: Explore data to find new patterns and relationships (data mining) Predict the relationship between different variables (predictive modeling, predictive analytics) Predict the probability of default and create customer Scorecards (Logistic Regression)

After completion of this program, the participants Understand a Problem in Business, Explore and Analyze the problem Solve business problems using analytics (in R) in different fields

EduPristine

Business Analytics

Pre-requisites
Pre-requisites for the course: The participants are expected to have the basic understanding of the following topic:

Basic Statistics*
*Edupristine provides comprehensive recordings of basis statistics concept along with its Business Analytics course ware.

Note: Office laptop doesnt allow to install some of the softwares , so please check and install the required software before coming to class. For any technical issues contact respective city co-ordinator.

EduPristine

Business Analytics

Training Snapshot
Training Highlight
10 Days Classroom Training (50 Hours)

50 Hours Virtual Lab Practice (On SAS Language)

Online Support through Webinar (Twice in a Month) Pre-requisite Video Tutorial on Basic Statistic and Data Forum to Discuss with Follow Students and Experts Lecture Handout

Downloadable Course Material

Tool used for Training MS Excel ; R package ; and SAS Language 24 * 7 Access to Online Materials Certificate of Completion / Excellence

EduPristine

Business Analytics

Day 1: Introduction and Data Analytics

Introduction to Analytics - Overview Analytics v/s Analysis Business Analytics Business domains within Analytics Summarizing Data Data Collection Data Dictionary Outlier Treatment Exploring credit card customer database to define the variable types and categorizing each type into relevant group. MS Excel R Software SAS Language

Data - Topic covered

Case: Categorization of data variables Tool for Practice in Class Introduction to Commonly used Tools in Analytics

Pre Class Requirement

Download and Install R from Install MS Excel (2007 or 2010) Check for your online Account details along with SAS Language Lab Hours Online Course Material Be familiar with Case study to be discussed in the class
Practice the case study discussed in the class and watch the video tutorials on Basic statistic (provided as pre-requisites material)

Post Class Assignment

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Business Analytics

Day 2: Multichannel Segmentation

Multichannel Segmentation Topic Covered Identify differences in behavior of online, in-store & multi-channel shoppers Identify the size of the opportunity for growth and begin to identify the methods to achieve it The value of the different shopper groups Key measures to look at: Spend per visit Spend per shopper Units per visit Units per shopper Frequency of Purchase (Visits per shopper) Case Synopsis : Understanding the value opportunity of focusing on the different shopper groups and framing analysis to better understand the multi-channel shoppers. Retail Industry

Case : Retail Analytics Domain Covered

Tool for Practice in Class

Tool for Demonstration Pre Class Requirement

R
SAS Language Ensure R is installed in your system Ensure MS Excel (2007 or 2010)is installed Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours required is 5

Post Class Assignment

EduPristine

Business Analytics

Day 3 & 4: Linear Regression

Linear Regression Topic Covered Correlation and Regression Multivariate Linear Regression Theory Coefficient of determination (R2) and Adjusted R2 Model Misspecifications Economic meaning of a Regression Model Bivariate Analysis ANOVA (Analysis of Variance) Multivariate Linear Regression Model Variable identification Response variable exploration Distribution analysis Outlier treatment Independent variables analyses Heteroskedasticity detection and correction Multicollinearity detection and correction Fitting the regression Model performance check Identify and Quantify the factors responsible for loss amount for an Auto Insurance Company Insurance Industry MS Excel and R SAS Language (Step wise details will be provided in PowerPoint) Ensure R is installed in your system Ensure MS Excel (2007 or 2010)is installed Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours required is 10

Case: Multivariate Linear Regression Domain Covered Tool for Practice in Class Tool for Self Practice Pre Class Requirement

Post Class Assignment

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Business Analytics

Day 5 & 6: Logistic Regression

Logistic Regression Topics Covered Identifying problems in fitting linear regression on data having Binary Response variable Introduction to Generalized Linear Modeling (GLMs) Logistic Regression Theory Logistic Regression Case Variable identification Response variable exploration Independent variables analyses Fitting the regression using SAS language Scoring equation Model diagnostics Analysis of results Check for reduction in Deviance/AIC Model performance check Actual vs Predicted comparison Lift/Gains chart and Gini coefficient K-S stat Score Card Development Case: Multivariate Logistic Regression Domain Covered Tool for Practice in Class Tool for Demonstration Pre Class Requirement Identify bank customers who will most likely default in making the payment on balance due. Banking Industry R SAS Language Ensure R is installed in your system Ensure MS Excel (2007 or 2010)is installed Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours required is 10

Post Class Assignment

EduPristine

Business Analytics

Day 7: Decision Tree and Clustering

Decision Tree & Clustering Topic Covered Data Mining and Decision Trees Decision Tree Example CHAID analysis Method and Algorithms Running the CHAID analysis and Interpreting the results CART Method and Algorithms Running the CART analysis and Interpreting the results When to use CART and when to use CHAID Defining Clustering Why and Where to use Clustering Clustering methods Clustering examples K-means Clustering Algorithm Case: CHAID & CART Analysis Case: K-means Clustering Domain Covered Tool for Practice in Class Tool for Demonstration Pre Class Requirement Identifying the classes of customer having higher default rate Identifying similar groups in database containing auto insurance policy records using Kmeans Clustering Insurance and Banking Industry R SAS Language Ensure R is installed in your system Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours require for practice is 5 9

Post Class Assignment

EduPristine

Business Analytics

Day 8: Time Series Modeling

Time Series Modeling Topic Covered Models of time series Moving averages Autoregressive Models The Box-Jenkins model building process Model Estimation Model Validation Model forecasting Identify the ARIMA model Estimate the best ARIMA models Validate the model Forecast the sales based on model Forecasting future sales based on historical data for an automobile company Automobile Industry

Case : ARIMA Modeling Domain Covered

Tool for Practice in Class

Pre Class Requirement

R
Ensure R is installed in your system Ensure MS Excel (2007 or 2010)is installed Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in R Expected hours require for practice is 5

Post Class Assignment

EduPristine

Business Analytics

10

Day 9: Logistic Regression

Logistic Regression Topic Covered Identify and develop Dependent variable Perform initial variable reduction and missing value imputation Perform extreme value treatment Prepare correlation matrix and VIF chart Variable reduction through Multicollinearity Perform Binning to prepare modeling dataset Perform sampling to prepare training and validation dataset Run the model Develop report for model outcomes Write the Scoring or implementation strategy Propensity Model for Up-Sell in Telecom Industry Telecom Industry R

Case: Up-Sell Model Domain Covered Tool for Practice in Class

Tool for Demonstration

Pre Class Requirement

SAS Language
Ensure R is installed in your system Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours required is 10

Post Class Assignment

EduPristine

Business Analytics

11

Day 10: Market Basket Analysis

Association Rule Topic Covered Affinity analysis to understand purchase behavior Understanding Apriori algorithm Capturing the insightful association available in the transaction records Analysis of output results to plan store layout, promotions and recommendations Understanding apriori algorithm to identify affinity among the purchase data in the basket based on historical transactions. Retail Industry R SAS Language Ensure R is installed in your system Properly plan your practice SAS Language Lab Hours Be familiar with Case study to be discussed in the class Practice the case study discussed in the class in SAS Language Expected Lab hours required is 10

Case : Market Basket Analysis Domain Covered Tool for Practice in Class Tool for Demonstration Pre Class Requirement

Post Class Assignment

EduPristine

Business Analytics

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See you in Class

Swapnil Sawant swapnils@eneev.com +91 9769397264

EduPristine 702, Raaj Chambers, Old Nagardas Road, Andheri (E), Mumbai-400 069. INDIA

www.edupristine.com
Ph. +91 22 4211 7474

EduPristine www.edupristine.com