ALAGAPPA UNIVERSITY KARAIKUDI SYLLABUS UNDER CBCS (w.e.f.2011-12) M.B.

A PROGRAMME STRUCTURE
Se S",-e.* .!/e 1MBA1C1 1MBA1C2 1MBA1C! 1MBA1C4 1MBA1C5 C!"#$e N) e C!#e I Management Theory and Concepts C!#e II Managerial conomics C!#e III Acco"nting #or Managers C!#e IV B"siness n$ironment C!#e V %rganisational Beha$io"r T!*)+ C#. 4 4 4 4 4 20 %#$.& 'ee( 6 6 6 6 6 20 M)#($ I0*. E1*. 25 25 25 25 25 -75 75 75 75 75 -T!*)+ 100 100 100 100 100 300

Se S",-e.* .!/e 1MBA2C1 1MBA2C2 1MBA2C! II 1MBA2C4 1MBA2C5 1MBA2C6 1MBA2+

C!"#$e N) e C!#e VI Mar&eting Management C!#e VII '"man (eso"rce Management C!#e VIII )rod"ction and Materials Management C!#e I4 Management In*ormation +ystem C!#e 4 #inancial Management C!#e 4I B"siness (esearch Methods Management +eminar and Comprehensi$e ,i$a I T!*)+

C#. 4 4 4 4 4 4 1 23

%#$.& 'ee( 4 4 4 6 6 6 20

M)#($ I0*. E1*. 25 25 25 25 25 25 25 -75 75 75 75 75 75 75 --

T!*)+ 100 100 100 100 100 100 100 500

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Se S",-e.* .!/e 1MBA!C1 1MBA!C2 1MBA!C! III 1MBA!)(

C!"#$e N) e C!#e 4II B"siness /egislations C!#e 4III )ro0ect Management C!#e 4IV 1"antitati$e Methods E+e.*67e I E+e.*67e II E+e.*67e III C!#e 4V +"mmer )ro0ect (eport T!*)+

C#. 4 4 4 4 4 4 4 28

%#$.& 'ee( 5 5 5 5 5 5 20

M)#($ I0*. E1*. 25 25 25 25 25 25 25 -75 75 75 75 75 75 75 --

T!*)+ 100 100 100 100 100 100 100 500

T9e $*"/e0*$ 9)7e *! $e+e.* *9#ee E+e.*67e :):e#$ f#!

*9e e0+6$*e/ .!"#$e$;

ELECTIVE PAPERS III SEMESTER <INANCE COURSES S.NO. SUB=ECTS 1. M"t"al #"nd Analysis 2. +ec"rity Analysis And )ort*olio Management !. 2or&ing Capital Management MARKETING COURSES S.NO. 1. 2. !. SUB=ECTS )rod"ct Management Cons"mer Beha$io"r +er$ices Mar&eting SUB=ECT CODE 1MBA! 3 1MBA! 1MBA! # SUB=ECT CODE 1MBA! A 1MBA! B 1MBA! C

%UMAN RESOURCE COURSES S.NO. SUB=ECTS 1. %rganisational 3e$elopment And Change Management 2. '"man (eso"rce 3e$elopment !. /a5o"r /a6s SYSTEM COURSES S.NO. SUB=ECTS 1. +o*t6are ngineering 2. +ystem Analysis And 3esign !. -Commerce Technology And Management SUB=ECT CODE MBA! 7 MBA! 8 MBA! / SUB=ECT CODE 1MBA! 4 1MBA! ' 1MBA! I

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Se S",-e.* .!/e 1MBA4C1 1MBA4C2 I, 1MBA4+ 1MBA4:M

C!"#$e N) e C!#e 4VI B"siness )olicy and +trategic Management C!#e 4VII +mall scale B"siness and ntreprene"rship 3e$elopment E+e.*67e IV E+e.*67e V Management +eminar and Comprehensi$e ,i$a II Career 4"idance and Co"nseling ;:on Credit Co"rse< T!*)+ G#)0* T!*)+

C#. 4 4 4 4 1 15 ?0

%#$.& 'ee( 6 6 6 6 6 20 120

M)#($ I0*. E1*. 25 25 25 25 25 100 --75 75 75 75 75 ----

T!*)+ 100 100 100 100 100 100 >00 2300

T9e $*"/e0*$ 9)7e *! $e+e.* T'O E+e.*67e :):e#$ f#!

*9e e0+6$*e/ .!"#$e$;

ELECTIVE PAPERS IV SEMESTER <INANCE COURSES S.NO. SUB=ECTS 1. #inancial Mar&ets and Instit"tions 2. #inancial +er$ices SUB=ECT CODE 1MBA4 A 1MBA4 B

MARKETING COURSES S.NO. SUB=ECTS 1. +ales Management 2. Ad$ertising and +ales )romotion SUB=ECT CODE 1MBA4 C 1MBA4 3

%UMAN RESOURCE COURSES S.NO. 1. 2. SUB=ECTS Managerial **ecti$eness Ind"strial (elations SYSTEM COURSES S.NO. 1. 2. SUB=ECTS In*ormation Technology *or Management 3ata Comm"nication and :et6or&s SUB=ECT CODE 1MBA4 4 1MBA4 ' SUB=ECT CODE 1MBA4 1MBA4 #

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I YEAR I SEMESTER COURSE CODE; 1MBA1C1 CORE COURSE I MANAGEMENT T%EORY AND CONCEPTS
U06* I
I0*#!/".*6!0; The concept o* management> de$elopment o* management tho"ghts schools o* Management tho"ght classical? neo-classical and modern> the process o* Management. Contri5"tion o* #.2.Taylors? 'enri #ayol? lton Mayo? )eter #. 3r"c&er. mergence o* modern management tho"ghts %$er$ie6 o* management *"nction.

U06* II
P+)0060@; :at"re and )"rpose o* planning> types o* plans? o50ecti$es o* plans )remises> decision-ma&ing> *orecasting and planning> planning process> limits o* planning. +trategic planning @ +"ccession planning implementation an introd"ction to MB%-MB .

U06* III
O#@)06A60@; :at"re and p"rpose o* organiAing> organiAation le$els and span o* management> departmentation line and sta** relations centraliAation and decentraliAation 3elegation o* a"thority> #ormal and in*ormal organiAation. Types o* emerging organiAation str"ct"re? organiAation design @ contingency *actors %rganiAational man"als Committee? Types.

U06* IV
S*)ff60@ )0/ D6#e.*60@; :at"re and p"rpose> an introd"ction to acB"isition? maintenance and de$elopment retention o* personnel in organiAation introd"ction to leadership @ moti$ation> comm"nication. C!0*#!++60@ The control process common types o* standards "sed in control )rocess control techniB"es Co-ordination :eed Types )ro5lems Approaches to achie$e e**ecti$e co-ordination

U06* V
KeB 6$$"e$ 60 M!/e#0 M)0)@e e0*; Managers and their eCternal en$ironment> social responsi5ility o* 5"siness and 5"siness ethics> corporate go$ernance.

Refe#e0.e$
1. 2. !. 4. 5. 6. 7. 3ale? Management Theory and )ractice. 2eihrich and &oontAD Management A 4lo5al perspecti$e? Mc4ra6 'ill :e6man and 2arren? The )rocess o* Management. 8oontA and %E 3onnel? )rinciples o* Management. )eter # 3r"c&er? the )ractice o* Management. Terry 4. (? Management arnest 3aleD Management theory @ )ractice ;Mc4ra6 'ill? :e6 3elhi?1==2<

190

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I YEAR I SEMESTER COURSE CODE; 1MBA1C2 CORE COURSE II MANAGERIAL ECONOMICS

U06* I
%$er$ie6D The economics 5ac&gro"nd to management> :at"re and scope o* managerial economics and its relationship 6ith other disciplines> +igni*icance in decision-ma&ing.

U06* II
3emand analysisD 3emand theory> %50ecti$es o* demand analysis and determinants o* demand> lasticity o* demand and its meas"rement methods> Importance in decision-ma&ing> 3emand *orecasting methods

U06* III
)rod"ction and cost analysisD )rod"ction concepts and analysis> )rod"ction *"nction> Characteristic o* $ario"s *actors o* prod"ction> /a6s o* prod"ction> Cost concepts and analysis> mpirical estimates o* prod"ction and costs> )rod"ction *"nction and its managerial "se? short-r"n and /ong-r"n A$erage costs c"r$es and its analysis.

U06* IV
)ricing decisionsD )ricing "nder di**erent mar&et str"ct"reD per*ect and imper*ect ;monopoly? monopolistic and oligopoly mar&ets<. )ricing strategies.

U06* V
)ro*it Analysis )ro*it policies pro*it planning and *orecasting Cost $ol"me pro*it analysis. MacroeconomicsD :ational Income concepts and $ario"s methods o* its meas"rement. In*lationD theories. Introd"ction to 5"siness cycles

Refe#e0.e$
1. 2. !. 4. 4"pta Mahes6ari and 4"pta )eterson 'C and /e6is (./.,arshney? 8./.Mahesh6ari 5. )./. Mehta 6. Tri$edi 7. 7oel 3ean Managerial conomics Tata Mc4ra6-'ill. Managerial conomics +"ltan Chand@+ons Managerial conomics 'imalaya )"5lishers Managerial Managerial Managerial Managerial FFFFFFFFFF conomics +"ltan Chand conomics +"ltan Chand @ +ons. conomics Tata Mc4ra6-'ill. conomics )rentice 'all o* India

191

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I YEAR I SEMESTER COURSE CODE; 1MBA1C2 CORE COURSE III ACCOUNTING <OR MANAGERS
U06* I
Acco"nting 3e*inition )"rpose Basic concepts con$entions Acco"nting standards )reparation o* #inancial statements Trial 5alance Man"*act"ring acco"nt Trading @ pro*it and loss acco"nt Balance sheet )ro5lems

U06* II
#inancial statement analysis Meaning types o* analysis proced"re and interpretations (atio analysis

U06* III
#"nd *lo6 analysis cash *lo6 analysis

U06* IV
B"dgetary control )rinciples methods types o* 5"dgets Gero 5ase 5"dget. +tandard costing and $ariance analysis

U06* V
Costing lements o* cost cost sheet Marginal costing and Brea& $en analysis

Refe#e0.e$
1. M.H.8han @ ).8.7ain Management Acco"nting? Tata Mc4ra6 'ill )"5lishing company /td. 2. (./.4"pta @(adhas6amy? Ad$anced acco"ntancy +"ltan chand !. +harma@4"pta? Management Acco"nting 8alyani p"5lishers 4. +.:.Mahes6ari? Ad$anced Acco"ntancy? ,i&as )"5lishers 5. 3r.+.).4"pta? Management Acco"nting? +ahitya Bha6an )"5lishers 6. (.+.:.)illai @ Baga$athi Managemnt Acco"nting +.Chand @ Co. /td.? :e6 3elhi? ;2002< 7. (.:arayanas6amy #inancial Acco"nting A managerial perspecti$e )rentice 'all India )$t.? /td.? :e6 3elhi. 9. Management Acco"nting +.: .Mahes6ari FFFFFFFFFF

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I YEAR I SEMESTER COURSE CODE; 1MBA1CC CORE COURSE IV BUSINESS ENVIRONMENT

U06* I
B"siness n$ironmentD concept? signi*icance and *actors n$ironmental in*l"ence on 5"siness n$ironmental a6areness and scanning *or 5"siness planning social and c"lt"ral en$ironment B"siness ethics social responsi5ilities o* 5"siness

U06* II
conomic @ )olitical n$ironment *actorsD 4lo5al @ :ational scenario Impact on 5"siness decisions +trategic response to emerging economic @ political de$elopments.

U06* III
3emographic? +ocial? C"lt"ral n$ironment *actorsD 3imensions @ +igni*icance 4eographical @ nat"ral en$ironment *actors ndo6ments @ importance +trategic response to de$elopments.

U06* IV
4o$ernment @ B"sinessD 4o$ernment role in 5"siness policy ma&ing (eg"lations #acilitation ntreprene"rial /i5eraliAation )ri$atiAation @ 4lo5aliAation ;/)4< Iss"es @ implications %pport"nities @ Challenges T(I)+ T(IM+.

U06* V
4lo5al Competiti$enessD #actors @ *acets o* glo5al competiti$eness Competiti$e ad$antages o* nation @ *irms Core competency Technology @ competiti$eness '"man reso"rces @ competiti$eness 4o$ernance @ competiti$eness.

Refe#e0.e$
1. n$ironment o* 5"siness? As6athappa? 'imalaya p"5lishers 2. B"siness n$ironment #rancis cher"nilam? 'imalaya p"5lishers !. :.3.8apoor? lements o* mercantile la6 +"ltanchand and company? :e6 3elhi /atest dition

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I YEAR I SEMESTER COURSE CODE; 1MBA1C3 CORE COURSE V ORGANISATIONAL BE%AVIOUR

U06* I <OCUS AND PURPOSE
3e*inition? need and importance o* organiAational 5eha$ior nat"re and scope *rame 6or& organiAational 5eha$ior models.

U06* II

INDIVIDUAL BE%AVIOUR

)ersonality types *actors in*l"encing personality theories learning types o* learners the learning process learning theories organiAational 5eha$ior modi*ication. Attit"des characteristics components *ormation meas"rement. )erception importance *actors in*l"encing perception interpersonal perception. Moti$ation importance types e**ects on 6or& 5eha$ior.

U06* III

GROUP BE%AVIOUR

%rganiAation str"ct"re *ormation gro"ps in organiAations in*l"ence gro"p dynamics emergence o* in*ormal leaders and 6or&ing norms gro"p decision ma&ing techniB"es 4ro"p cohesi$eness *actors? in*l"encing gro"p cohesi$eness? interpersonal relations comm"nication control.

U06* IV

LEADERS%IP AND PO'ER

Meaning importance Characteristics o* /eadership /eadership styles theories leaders ,s managers so"rces o* po6er po6er centers po6er and politics

U06* V

DYNAMICS O< ORGANIDATIONAL BE%AVIOURS

%rganiAational climate *actors a**ecting organiAational climate organiAational c"lt"re importance. 7o5 satis*action determinants meas"rements in*l"ence on 5eha$ior. %rganiAational change importance sta5ility ,s change proacti$e ,s reaction change the change process resistance to change managing change. %rganiAational Con*lict Managing Con*lict? %rganiAational de$elopment characteristics o50ecti$es team 5"ilding. %rganiAational e**ecti$eness perspecti$e e**ecti$eness ,s e**iciency approaches the time dimension achie$ing organiAational e**ecti$eness.

Refe#e0.e$
+tephen ).(o5ins? %rganisational Beha$io"r? )rentice 'all o* India? =th edition? #red /"thans? %rganisational Beha$io"r? Mc4ra6 'ill Boo& Co.? /.M. )rasad? %rganisational Beha$io"r? +"ltan chand p"5lishers. +hashi 8.4"pta? (osy 7oshi? %rganisational Beha$io"r? 8alyani )"5lishers 4re*ory Moorehead and (.2. 4ri**in %rganisational Beha$io"r Managing )eople and %rganiAations? 7aico 6. 8eith 3a$is '"man Beha$io"r At 2or&? Mcgra6 'ill Boo&. 7. Ima +e&aran J%rganiAational Beha$io"rK JTeCt @ CasesK Tata Mcgra6 'ill )"5lishers /td.? :e6 3elhi? 1=9= 1. 2. !. 4. 5. FFFFFFFFFF

194

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I YEAR II SEMESTER COURSE CODE; 1MBA2C1 CORE COURSE VI MARKETING MANAGEMENT

U06* I
Mar&eting concept"al *rame 6or& mar&eting en$ironment c"stomer oriented organiAation mar&eting inter*ace 6ith other *"nctional areas mar&eting in a glo5alised en$ironment.

U06* II
)rod"ct planning and de$elopment prod"ct li*e cycle 5rand management? de$eloping ne6 prod"ct mar&et segmentation targeting and positioning? de$eloping mar&eting miC? pricing decisions channel design and management retailing and 6holesaling promotion methods. Ad$ertisement and personal selling? p"5lic relations.

U06* III
Inderstanding Ind"strial and indi$id"al 5"yer 5eha$ior in*l"encing *actors responding 5"yer 5eha$io"r 5"ilding c"stomer satis*action mar&eting to organiAation and mar&eting o* ser$ices.

U06* IV
Mar&eting (esearch Types? process tools and techniB"es application o* mar&eting research prod"ct la"nching? demand estimation? ad$ertising? 5rand pre*erences? c"stomer satis*action? retail stores image? c"stomer perception? distri5"tion? c"stomer relationship? competitor analysis and related aspects preparation o* mar&eting research report sample case st"dies.

U06* V
In*ormation Technology Impact %n Mar&eting 3ecisionsD %nline mar&eting 6e5 5ased mar&eting programmes emerging ne6 trends and challenges to mar&eters.

Refe#e0.e$
1. 2. !. 4. 5. )hlip 8ortlerD Mar&eting management? prentice hall o* India ) ;ltd<? Ar"n&"mar? :.Meena&shi? Mar&eting Management? ,i&as )"5lishers 3r.(./.,arshney? 3r.+./.4"pta? Mar&eting Management? +"ltan Chand )"5lishers. 7.C.4andhi Mar&eting Management? Tata Mcgra6 'ill. ,.+. (amas6amy @ :ama&"mari Mar&eting Management the Indian ConteCt? Mc Millan. FFFFFFFFFF

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I YEAR II SEMESTER COURSE CODE; 1MBA2C2 CORE COURSE VII %UMAN RESOURCE MANAGEMENT
U06* I PERCEPTIVE IN %UMAN RESOURCE MANAGEMENT

$ol"tion o* h"man reso"rce management the importance o* the h"man *actor o50ecti$es o* h"man reso"rce management role o* h"man reso"rce manager h"man reso"rce policies comp"ter applications in h"man reso"rce management.

U06* II

T%E CONCEPT O< BEST <IT EMPLOYEE

Importance o* h"man reso"rce planning *orecasting h"man reso"rce reB"irement internal and eCternal so"rces. +election process screening tests $alidation inter$ie6 medical eCamination recr"itment introd"ction importance practices socialiAation 5ene*its.

U06* III

TRAINING AND E4ECUTIVE DEVELOPMENT

Types o* training methods p"rpose 5ene*its resistance. Cec"ti$e de$elopment programmes common practices 5ene*its sel* de$elopment &no6ledge management.

U06* IV

SUSTAINING EMPLOYEE INTEREST

Compensation plan re6ard *ringe 5ene*its co$erage o* *ringe 5ene*its moti$ation Theories o* moti$ation career management de$elopment mentor protLgL relationships.

U06* V

PER<ORMANCE EVALUATION AND CONTROL PROCESS

Method o* per*ormance e$al"ation #actors in*l"encing-*eed5ac& ind"stry practices. )romotion? demotion? trans*er and separation implication o* 0o5 change. The control process importance methods reB"irement o* e**ecti$e control systems grie$ances ca"ses implications redressal methods -1"ality o* 2or&ing li*eD Meaning meas"ring determinants o* 12/.

Refe#e0.e$
1. 2. !. 4. 5. Memoria C.B. and Memoria.+.)ersonnel Management? 'imalaya )"5lishing Company. I$ance$ich? '"man (eso"rce Management? Mcgra6 'ill Bis6a0eet )attanaya&? '"man (eso"rce Management? )rentice 'all o* India. 3ecenAo and (o55ins? '"man (eso"rce Management? 2ilsey 2ayne Cascio? Managing '"man (eso"rce? Mcgra6 'ill FFFFFFFFFF

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M.B.A.

I YEAR II SEMESTER COURSE CODE; 1MBA2C2 CORE COURSE VIII PRODUCTION E MATERIALS MANAGEMENT
U06* I
P#!/".*6!0 <"0.*6!0; An introd"ction? 'istorical 5ac&gro"nd o* Modern Ind"stry? de*inition and types o* )rod"ction systems. %rganisational str"ct"re and its interaction 6ith other *"nctional departments. The role o* operations manager. An introd"ction to prod"ction planning and control. <!#e.)$*60@ e*9!/$D Basic concepts? methods and applications aggregate planning concepts and methods. <).6+6*6e$F +!.)*6!0 )0/ )##)0@e e0*$D #actors in consideration *or site selection and plant layo"t Material handling systems in shops 3isposal o* 6aste and scrap. P#!/".*F P#!.e$$ )0/ .):).6*B /e$6@0D Types o* processes? Choosing the ser$ice processes? capacity planning

U06* II
Me*9!/$F )0)+B$6$ )0/ .!0*#!+; Introd"ction to time and motion st"dy? 6or& meas"rements? incenti$e schemes in 6or&shops? de*inition o* standard times? 4antt charts? an o$er$ie6 to net6or& analysis.

U06* III
G")+6*B M)0)@e e0*; 1"ality control concept? B"ality circles @ the emerging concepts o* total B"ality control Control charts.

U06* IV
M)60*e0)0.e M)0)@e e0*; Maintenance concept? pre$enti$e maintenance ,s 5rea& do6n maintenance? maintaining system relia5ility. .

U06* V
I07e0*!#B )0)@e e0* !f M)*e#6)+$; ABC analysis? %1. +a*ety stoc& and (%/. 1"antity disco"nts. +toc& o"t policies and ser$ice le$el policies. 7IT and other emerging concepts. V)+"e A0)+B$6$; Importance in cost red"ction 5asic concepts and proced"res M)*e#6)+ #eH"6#e e0* :+)0060@; 3ependent in$entory models. M() str"ct"re? 5ene*its o* M() S9!#* *e# S.9e/"+60@; 7o5 shop sched"ling? seB"encing and applications.

Refe#e0.e$
1. B"**a? 7ohn 2iley-Modern )rod"ction Management. 2. 3onald 7. Bo6ersoC @ 3a$id. 7 Closs? /ogistical Management? Tata Mc4ra6 'ill !. 8 :agara0an? )ro0ect Management? :e6 Age International )$t. /td. FFFFFFFFFF

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I YEAR II SEMESTER COURSE CODE; 1MBA2CC CORE COURSE I4 MANAGEMENT IN<ORMATION SYSTEM
U06* I
Concept o* a system its components? 5o"ndaries? characteristics? data? in*ormation in*ormation s"pport *or decision ma&ing classi*ication o* in*ormation system organising in*ormation system? capt"re classi*ication? sorting.

U06* II
3ecision type and in*ormation system reB"irements in*ormation system *or strategic decisions +trategic roles li&e impro$ing operational e**iciency? B"siness inno$ation? reso"rce 5"ilding? $al"e chain? strategic in*ormation system in*ormation system *or tactical decisions transaction processing process control o**ice a"tomation decision s"pport system.

U06* III
3ata5ase management *"ndamental o* data processing logical data elements *ile organiAation? *ile processing and management pro5lems. 3ata5ase planning and de$elopment? data5ase organiAing? data5ase management and its "ses *or 5"siness applications.

U06* IV
+ystem st"dyD introd"ction? "nderstanding the *lo6 o* in*ormation and physical o50ects. #act *inding techniB"es? data *lo6 diagrams? and other aids. +ystem doc"mentation introd"ction to system analysis and design.

U06* V
In*ormation system planningD role? strategic and *actorial system planning. B+) approach implementation> AcB"isition o* 'M2? +M2 and ser$ices? $al"ation process? system testing and doc"mentation? maintenance controlD proced"re controls? *acility controls a"diting **ecti$e "se o* in*ormation and decision s"pport system importance o* comp"ter hard6are? so*t6are and telecom de$ices and "sers in$ol$ement 5asic considerations in comp"teriAation.

Refe#e0.e$
1. 2. !. 4. 5. 6. %EBrien? Management in*ormation system +adagopan.+? Management in*ormation system M"rd0c @ (oss? Management in*ormation system /"cas? Management in*ormation system +en? Management in*ormation system %ptner? +ystem analysis *or B"siness FFFFFFFFFF

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I YEAR II SEMESTER COURSE CODE; 1MBA2C3 CORE COURSE 4 <INANCIAL MANAGEMENT

U06* I
<OUNDATIONS O< <INANCE #inancial management An o$er$ie6? time $al"e o* money. Introd"ction to the concept o* ris& and ret"rn o* a single asset and o* a port*olio? $al"ation o* 5onds and shares option $al"ation.

U06* II
INVESTMENT DECISIONS Capital B"dgetingD )rinciples and techniB"es? :at"re o* capital 5"dgeting? Identi*ying rele$ant cash *lo6s? $al"ation TechniB"es? )ay5ac&? Acco"nting rate o* ret"rn? :et )resent ,al"e? Internal (ate o* (et"rn? )ro*ita5ility IndeC? Comparison o* 3C# techniB"es? )ro0ect selection "nder capital rationing? In*lation and capital 5"dgeting. Concept and meas"rement o* cost o* capital? +peci*ic costs and o$erall cost o* capital

U06* III
<INANCING AND DIVIDEND DECISION #inancial and operating le$erage? capital str"ct"re? Cost o* capital and re$al"ation? designing capital str"ct"re. 3i$idend policy? Aspects o* di$idend policy? practical consideration? *orms o* di$idend policy? practical considerations? *orms o* di$idends? share splits.

U06* IV
'ORKING CAPITAL MANAGEMENT )rinciples o* 6or&ing capitalD Concepts need> 3eterminants? iss"es and estimation o* 6or&ing capital? Acco"nts (ecei$a5les Management and *actoring? In$entory management? Cash management? 2or&ing capital *inance? Trade credit? Ban& *inance and Commercial paper.

U06* V
LONG TERM SOURCES O< <INANCE Indian capital and stoc& mar&et? ne6 iss"es mar&et /ong term *inanceD +hares de5ent"res and term loans? lease? hire p"rchase? pro0ect *inancing? $ent"re capital *inancing.

Refe#e0.e$
1. 2. !. 4. 5. I.M.)andey #inancial Management? ,i&as )"5lishing 'o"se )$t. /td. M.H. 8han and ).8.7ain #inancial management? TeCt? )ro5lems and cases Tata Mc4ra6 'ill )"5lishing company /td. +harma @ 4"pta #inancial Management 8alyani )"5lishers As6at 3amodaran? Corporate #inance Theory and practice? 7ohn 2iley @ +ons. 7ames C.,anhorne #inancial Management and policy FFFFFFFFFF

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M.B.A.

I YEAR II SEMESTER COURSE CODE; 1MBA2C> CORE COURSE 4I BUSINESS RESEARC% MET%ODS
U06* I
Introd"ctionD Concept o* research and its applications in the $ario"s *"nctions o* management> Types o* research. Types o* 5"siness pro5lems enco"ntered 5y the research> )ro5lems and preca"tions to the researcher in India

U06* II
)rocess o* researchD +teps in$ol$ed in research process> $ario"s methods o* research design.

U06* III
3ata collectionD +ampling proced"re> +ample siAe> 3etermination and selection o* sample mem5er> Types o* data and $ario"s methods o* collecting data> )reparation o* B"estionnaire and sched"le> )reca"tions in preparation o* B"estionnaire and collection o* data

U06* IV
Analysis o* dataD Coding? editing and ta5"lation o* data> $ario"s &inds o* charts and diagrams "sed in data analysis> 'ypothesis? Application o* statistical techniB"es *or analyAing the data? Application o* Analysis o* ,ariance ;A:%,A<? Ises o* 3ata Analysis Tools li&e +)++ and Ccel.

U06* V
(eport )reparationD Types and layo"t o* research report> )reca"tions in preparing the research report> Bi5liography and AnneC"re in report> 3ra6ing concl"sions> 4i$ing s"ggestions and recommendations to the concerned persons

Refe#e0.e$
1. (ichard /e$in? +tatistics *or management? )rentice 'all 2. mory and Copper? B"siness (esearch Methods? Ir6in !. C.(.8othary? (esearch Methodology? 2ish$a )ra&ashan? :e6 3elhi?

FFFFFFFFFF

1=0

M.B.A.

I YEAR II SEMESTER COURSE CODE; 1MBA2SE MANAGEMENT SEMINAR E COMPRE%ENSIVE VIVA I

The thr"st o* Management +eminar and Comprehensi$e ,i$a I is to de$elop oral comm"nication s&ills among st"dents. EVALUATION The st"dents 6ill 5e e$al"ated *or this co"rse *or a total o* 100 mar&s. %"t o* this? the #ac"lty in-charge o* this co"rse 6ill assess the st"dents *or a maCim"m o* 25 mar&s on the 5asis o* the per*ormance o* the st"dents in acti$ities assigned to them. The st"dents 6ill appear *or a comprehensi$e $i$a-$oce eCamination at the end o* the semester in 6hich they 6ill 5e assessed *or a maCim"m o* 75 *or their "nderstanding as 6ell as presentation o* theoretical inp"ts and c"rrent practices. The ,i$a-,oce 6ill 5e cond"cted 5y a panel o* ! eCaminers constit"ted as gi$en 5elo6. The a$erage o* the mar&s a6arded 5y the three eCaminers 6ill 5e ta&en *or this component o* e$al"ation. P)0e+ !f E1) 60e#$ 1. 2. !. Co"rse 3irector M '%3 #ac"lty in charge o* the co"rse %ne Cternal Caminer Chairman Mem5er Mem5er FFFFFFFFFF

1=1

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2C1 CORE COURSE 4II BUSINESS LEGISLATIONS
U06* I
Indian contract Act 1972D contract Meaning ssential lements o**er and Acceptance Consideration Capacity )re-consent /egality o* o50ect 1"asi contract discharge o* contract )er*ormance o* contract Breach o* contract (emedies.

U06* II
+pecial ContractsD contract o* Indemnity and 4"aranteeD 3e*inition rights o* +"rety 3ischarge o* +"rety BailmentD 3e*inition (ights and 3"ties o* Bailor and Bailee (ights o* #inder o* /ost 4oods )ledgeD (ights and d"ties o* )a6ner and )a6nee contract o* AgencyD de*inition o* Agent and )rincipal Creation o* Agency Types o* Agents (ights and 3"ties o* Agent and )rincipal Termination o* Agency.

U06* III
+ale o* 4oods Act 1=!0D Contract o* saleD ssential sale and agreement to sell Condition and 2arrantiesD Ca$eat mptor Trans*er o* )ropertyD sale 5y non %6ners )er*ormance o* the contract 3eli$ery o* 4oods (ights and 3"ties o* the B"yer and seller (ights o* an Inpaid seller.

U06* IV
Cons"mer )rotection Act? 1=96D %50ects (ights o* Cons"mers 8ey 3e*inition Cons"mer 3isp"te )roced"re o* #iling Complaint )roced"re *or redressal o* Complaints (edressal AgenciesD Cons"mer )rod"ction Co"ncils (edressal #or"ms (emedies Contract o* Ins"rance ssentials (ecent de$elopment in ins"rance.

U06* V
Companies Act? 1=56D Characteristics 8inds Incorporation o* Companies Memorand"m 3irector Association Articles o* Association )rospect"s Management and Administration 3irector Appointment? )o6er and 3"ties Meeting 8inds A4M and 4M Board Meeting Min"tes and (esol"tions. # MA.

Refe#e0.e$
1. :.3. 8apoor? Mercantile /a6? +"ltan Chand @ +ons? :e6 3elhi 2. M.C.+h"&la? Mercantile /a6? +"ltan Chand @ +ons Co? :e6 3elhi !. (ele$ant Bare Acts.

FFFFFFFFFF

1=2

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2C2 CORE COURSE 4III PRO=ECT MANAGEMENT
U06* I
P#e-607e$* e0* S*)@e 1. Ind"strial Bac&gro"nd in India 4o$ernment )olices? g"idelines @ in$estment proced"res Identi*ication o* pro0ect opport"nities Capital B"dgeting 2. )reliminary *easi5ility st"dy )reparation o* *easi5ility report @ Appraisal #acets o* appraisal Appraisal Criteria

U06* II
P#!-e.* E7)+")*6!0 Analysis o* )ro0ect (is& )reparation o* model pro0ect @ presentation

U06* III
P#!-e.* I :+e e0*)*6!0 :et6or& techniB"es M"ltiple )ro0ects @ +ched"ling (eso"rce +ched"ling )ro0ect Management +o*t6are

U06* IV
P#!-e.* .!0*#!+ ) (T C)M (eso"rce Monitoring @ Control Integrated reso"rce management.

U06* V
E7)+")*6!0 VI $al"ation "nder "ncertainty monitoring @ MI+ )ro0ect A"dit @ inter*ace 6ith ind"strial sic&ness.

Refe#e0.e$
1. )rasanna Chandra? )ro0ect Appraisal and management Tata Mcgra6 'ill. 2. :air? ,ani? )ro0ect Management +ched"ling Monitoring. !. ).4opala&rishnan and ,. .(amamoorthy? TeCt Boo& o* pro0ect management? Mcmillan India /td. 4. Ah"0a? 2iley? )ro0ect Management TechniB"es in )lanning and Controlling.

FFFFFFFFFF

1=!

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2C2 CORE COURSE 4IV GUANTITATIVE MET%ODS
U06* I
Basic Mathematical conceptsD:at"re o* B"antitati$e analysis in the practice o* management. )ro5lem? de*inition? models and their de$elopment? Concept o* trade o**? :otion o* constants? ,aria5les and *"nction? /inear and non-linear? simple eCamples. 4raphical representation o* *"nctions and their application> concepts o* slope and its rele$ance> plotting graphs o* *"nctions. Ise o* *"nctional relationships to "nderstand elasticity o* demands. )rod"cti$e *"nctions> costs o* operating a system. Meas"ring the le$el o* acti$ity o* a system in terms o* ,ol"me> $al"e and other parameters> (elationship 5et6een costs and le$el o* acti$ity? Costs and pro*its> rele$ance o* marginal? a$erage and total costs. Importance o* Jrele$ant costsK *or decision ma&ing> Brea&-e$en analysis and its "ses.

U06* II
Introd"ction to the linear programming> Concepts o* optimiAation> *orm"lation o* di**erent types o* linear programming> d"ality and sensiti$ity analysis *or decision ma&ing. sol$ing /) "sing graphical and simpleC method ;only simple pro5lems<. Interpreting the sol"tion *or decision ma&ing> other types o* linear programming Transportation #orm"lation and sol$ing methods.

U06* III
Introd"ction to the notion o* pro5a5ilityD concept o* e$ents> pro5a5ility o* e$ent> 0oint? conditional and marginal pro5a5ilities.

U06* IV
Introd"ction to sim"lation as an aid to decision ma&ing. Ill"stration thro"gh simple eCamples o* discrete e$ent sim"lation. mphasis to 5e on identi*ying system parameter? $aria5les? meas"res o* per*ormance etc.

U06* V
Introd"ction to 3ecision TheoryD )ay-o** @ /oss ta5les. Cpected $al"e o* pay-o** Cpected $al"e o* per*ect *ormation> 3ecision Tree approach to choose optimal co"rse o* action Criteria *or decision> Min-MaC? MaC-MaC? MinimiAing MaCimal (egret @ their implications.

Refe#e0.e$
1. 2. !. 4. 5. +harma %perations (esearchD Theory and applications ).8. 4"pta and 3.+. 'ira %perations (esearch ,.8. 8apoor %perations (esearch 'andly A. Taha %perations (esearch An Introd"ction :.3. ,ohra 1"antitati$e TechniB"es in Management FFFFFFFFFF

1=4

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2EA ELECTIVE COURSE <INANCE MUTUAL <UND ANALYSIS
U06* I
Introd"ction The Concept o* M"t"al #"nd %rigin o* M"t"al #"nds +iAe o* the Ind"stry 4ro6th Trends (ole o* M"t"al #"nds in #inancial Mar&et +tr"ct"re o* M"t"al #"nds M"t"al #"nd Cpense ntry /oad? Cit /oad :e6 #"nd %**er :et Asset ,al"e? ;:A,<D 3e*inition and stimation C"m 3i$idend :A, and C 3i$idend :A, 3i$idend 3istri5"tion and Its **ects on :A, (ein$estment o* 3i$idends In$estment and 2ithdra6al )lansD /"mps"m and +ystematic.

U06* II
Types o* #"nds %pen nd #"nds? Close nd #"nds? B"ity #"nds 3e5t #"nds Money Mar&et #"nds +ectoral #"nds Theme #"nds Cchange Traded #"nds Commodity #"nds #"nd o* #"nds.

U06* III
(et"rn and (is& Type o* (et"rns #rom M"t"al #"nd Meas"rement o* (et"rn Benchmar& +ystematic (is& Insystematic (is& Meas"rement o* (is& +tandard 3e$iation ,olatility Con*idence Inter$als Cponential Mo$ing A$erage o* (is& Trac&ing rror.

U06* IV
)er*ormance $al"ation Treynor 7enson IndeC +ortino (atio #amas 3ecomposition o* (is& Blac&s Appraisal (atio 'olding )eriod Analysis In$estor +election o* M"t"al #"nd. Comparati$e +t"dy o* M"t"al #"nd )er*ormance 5ased on :et 2ealth Basis.

U06* V
M"t"al *"ndsD (eg"lations and 4o$ernance + BI and M"t"al #"nds 1"ali*ications and %5ligations o* AMC 'o6 M"t"al #"nds are set "p +ponsor Tr"steeship (ights and (esponsi5ilities ;or %5ligations< o* (egistrar ;or Trans*er Agents<? Tr"stee and C"stodians Mar&eting and 3istri5"tion )articipants

Refe#e0.e$
1. Mar& Mo5i"s? M"t"al #"nds an Introd"ction to Core Concepts? 7ohn 2iley @ +ons? 2007. 2. 7ohn 'aslem? M"t"al #"nds (is& and )er*ormance Analysis *or 3ecision Ma&ing? Blac&6ell? 200! !. +amir Bar"a et al? )ort*olio Management? Tata Mc4ra6 'ill? 1==2. 4. )"nitha$athy )andian? +ec"rity Analysis and )ort*olio Management? ,i&as )"5lishing 'o"se 2006. 5. +adha& '? M"t"al #"nds in India? Mar&eting strategies? +age )"5lications? 200! 6. +"ndar? +an&aran? Indian M"t"al #"nds. 'and Boo& ,ision Boo&s? 2007. FFFFFFFFFF

1=5

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2EB ELECTIVE COURSE <INANCE SECURITY ANALYSIS AND PORT<OLIO MANAGEMENT
U06* I I07e$* e0* Se**60@

In$estment setting +ec"rities +o"rces o* in$estment in*ormation +ec"rity mar&et indications +ec"rity Contract reg"lation Act. In$estor )rotection.

U06* II

C):6*)+ M)#(e*$

%$er $ie6 o* capital mar&et? Instit"tional str"ct"re in capital mar&et? (e*orms and state o* capital mar&et? :e6 iss"e mar&et and pro5lems? +ec"rities and Cchange Board o* India ;+ BI<? 3e5t Mar&et.

U06* III

<"0/) e0*)+ A0)+B$6$

conomic Analysis conomic *orecasting and stoc& In$estment 3ecisions #orecasting techniB"es. Ind"stry Analysis Ind"stry classi*ication. conomy and Ind"stry Analysis. Ind"stry li*e cycle Company Analysis Meas"ring arnings #orecasting arnings Applied ,al"ation TechniB"es 4raham and 3odds in$estor ratios.

U06* IV

Te.906.)+ A0)+B$6$

#"ndamental Analysis ,s Technical Analysis Charting methods Mar&et Indicators. Trend Trend re$ersals )atterns Mo$ing A$erage Cponential mo$ing A$erage %scillators (%C Moment"m MAC3 (+I.

U06* V

P!#*f!+6! M)0)@e e0*

)ort*olio Theory )ort*olio Constr"ction 3iagnostics Management )er*ormance $al"ation )ort*olio re$ision M"t"al #"nds.

Refe#e0.e$
1. 3onald .#ischer @ (onald 7.7ordan? N+ec"rity Analysis @ )ort*olio ManagementE? )rentice 'all o* India )ri$ate /td. 2. ,.A.A$adhani N+ec"rities Analysis and )ort*olio ManagementE? 'imalaya )"5lishing 'o"se. !. ,.8.Bhalla? NIn$estment ManagementE? +.Chand @ Company /td.? +e$enth dition. 4. )"nitha$athy )andian? N+ec"rity Analysis @ )ort*olio ManagementE ,i&as )"5lishing 'o"se )$t.? /td. FFFFFFFFFF

1=6

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2EC ELECTIVE COURSE <INANCE 'ORKING CAPITAL MANAGEMENT
U06* I
2or&ing capital conceptsD components o* c"rrent assets @ lia5ilities 6or&ing capital policies determining *actors estimating the 6or&ing capital needs operating cycle analysis.

U06* II
Cost managementD (ationale cost 5"dgeting cash management models strategies *or managing mar&eta5le sec"rities.

U06* III
(ecei$a5le managementD credit terms credit analysis impact o* credit policy changes monitoring recei$a5le management.

U06* IV
In$entory managementD types o* in$entory in$entory costs in$entory la5els o$er$ie6.

U06* V
+o"rces o* 6or&ing capitalD Ban& credit Tandon @ chore committee recommendations commercial papers inter corporate deposits 5ills disco"nting certi*icate o* deposits *actoring control o* 6or&ing capitalD ratios *or controlling 6or&ing capital *"nd *lo6 and cash *lo6 analysis.

Refe#e0.e$
1. 2. !. 4. 5. 6. 7. 7ain? management o* 6or&ing capital? Academic p"5lications. (eddy @ Mohan? management o* 6or&ing capital? )ai @ sons. 3.(.Mehta? 6or&ing capital management? )rentice 'all inc. 8.,. (ao? 6or&ing capital planning and control in p"5lic enterprises. +harma @ Ima? management o* 6or&ing capital? )ai @ sons. 8han? A.A.6or&ing capital analysis? )ai @ sons. (adhe? +.)radhan? management o* 6or&ing capital? :ational 5oo& organiAation.

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1=7

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2ED ELECTIVE COURSE MARKETING PRODUCT MANAGEMENT
U06* I
3emand and )rod"ct )lanning Mar&et +egmentation and prod"ct di**erentiation )ositioning "se*"lness? elements? methods and prod"ct positioning 3e$elopment o* mar&eting planning The role o* prod"ct o* managers.

U06* II
)rod"ct li*e cycleD Ise as a strategic tool )rod"ct modi*ication prod"ct elimination 3e$eloping prod"ct plans. Mar&et )rod"ct +trengths and 6ea&nesses Mar&eting MiC Comm"nicating 6ith c"stomers )rod"ct port*olio analysisD Methods? criticisms? ne6 matrices.

U06* III
)rod"ct policy prod"ct miC :e6 prod"ct de$elopmentD :ed (is&s and Incertainty Classi*ication o* ne6 prod"cts :)3 )rocess ID 4eneration o* ideas )reliminary screening #easi5ility testing $al"ation 3e$elopment. :)3 )rocess IID )ilot prod"ction )rototype testing )reliminary prod"ct testing Mar&eting strategy *orm"lation Test mar&eting )rod"ction plant de$elopment :ational la"nchD Mista&es? types? characteristics.

U06* IV
3i**"sion o* inno$ation %rganisation *or ne6 prod"ct de$elopment ,ent"re teams in :)3 Top management contri5"tion 7Es *rame6or& and its role in :)3 term 6or&ing :e6 prod"ct s"ccesses and *ail"res in Indian conteCt-)rod"ct research.

U06* V
BrandingD +electing the 5rand name Brand image Brands eB"ity Brand positioning Components Brand stretching (esearch techniB"es "sed in 5rand positioning )ac&agingD Methods? trends #"t"re trends in prod"ct management.

Refe#e0.e$
1. (aman"0 Ma0"mdar )rod"ction Management in India? )'I? :e6 3elhi 2. %.M.). 8a"shal )rod"ct Management? /al$ani? M"m5ai !. 7ohna @ +"elson +"ccess*"l prod"ct de$elopment Management practices in American and British *irms? Blac&6el. 4. 3ale /ittler Mar&eting and )rod"ct 3e$elopment? )hilip Allen 5. +tephen Morse? +"ccess*"l )rod"ct Management? MIA series. 6. +"5rato +eng"pta Brand )ositioning +trategies Competiti$e Ad$antage? Tata Mc 4ra6 'ill.

1=9

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2EE ELECTIVE COURSE MARKETING CONSUMER BE%AVIOUR
U06* I
Introd"ctionD Cons"mer Beha$io"r and 3ecision ma&ing Models o* Cons"mer Beha$io"r Importance o* Cons"mer (esearch.

U06* II
Cons"mer as an Indi$id"alD :eeds o* cons"mer Moti$ation )ersonality and Cons"mer Beha$io"r Cons"mer )erceptions /earning Attit"des Comm"nication and )ers"asion.

U06* III
Cons"mer in +ocial and C"lt"ral settingsD Cons"mer 4ro"ps The #amily +ocial class The In*l"ence o* C"lt"re Cross c"lt"ral cons"mer Beha$io"r.

U06* IV
The Cons"mer 3ecision Ma&ing )rocessD )ersonal in*l"ence and the opinion leadership 3i**"sion o* moti$ation process post p"rchase dissonance.

U06* V
Cons"mer 3ecision-ma&ing ModelsD 'o6ard sheth BM +heth *amily decision-ma&ing :icosia model. Applications o* Cons"mer Beha$io"rD Applications to :on-pro*it? ser$ice organiAations thics in Mar&eting Cons"mer (ights and Cons"mer Mo$ements (ecent ad$ances in Cons"mer Beha$io"r.

Refe#e0.e$
1. /eon 4. +hi**man and /eslie /aAar 8an"& Cons"mer Beha$io"r? )rentice 'all o* India /td. 2. 3a$id /. /o"don and Al5erton 7. 3ella Britta Cons"mer Beha$io"r Concepts and Applications? Tata Mc 4ra6 'ill. !. 7ames #. Ingel? (oger 3. Blac&6ell and )yatt 'armonds6orth Cons"mer Beha$io"r? CB+ International. 4. Mehta? +.4. Indian Cons"mer? Tata Mc 4ra6 'ill. 5. Galtman? 4. and 2allendor*? M Cons"mer Beha$io"r Basic #indings and Managerial Implications? 7ohn 2iley.

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1==

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2E< ELECTIVE COURSE MARKETING SERVICES MARKETING
U06* I
+er$icesD 3e*inition? characteristics? classi*ication $ol"tion o* ser$ices mar&eting (elationship mar&eting +er$ice mission +er$ices mar&et segmentation.

U06* II
+er$ices positioning and di**erentiation +er$ices mar&eting miC )rod"ct? price? place? promotion? people process? c"stomer ser$ice? physical e$idence Mar&eting iss"es (ole o* ser$ice sector in Indian economy ,s. that o* other co"ntries.

U06* III
Mar&eting plans *or ser$icesD )rocess? +trategy *orm"lation? reso"rces allocation and monitoring +er$ices comm"nications C"stomer *oc"sed ser$ices +er$ice B"ality. +er$ice enco"nterD To"rism mar&eting 'otel Mar&eting Tra$el and transportation mar&eting Cons"ltancy ser$ices Co"rier ser$ices.

U06* IV
#inancial +er$ices Mar&etingD )ort*olio? *actoring ser$ices? m"t"al *"nds mar&eting? 5an& mar&eting Comm"nications and in*ormation ser$ices mar&eting? Telecom? Comp"ter net6or& ser$ices Media ser$icesD )rint and 5roadcast ser$ices.

U06* V
'ospital ser$ices Ad$ertising and mar&eting research ser$ices (etail ser$ices mar&eting d"cation and training ser$ices +ocial mar&eting (eligio"s ser$ices mar&eting merging trends in ser$ices mar&eting.

Refe#e0.e$
1. 2. !. 4. 5. Adrian )ayne +er$ices Mar&eting? )'I? :e6 3elhi. 'elen 2oodr"**le +er$ices Mar&eting? Mac Millan +.M. 7ha +er$ices mar&eting? 'imalaya. ).8. +inha @ +?.C. +ahoo +er$ices Mar&eting? 'imalayas (a$ishan&ar +er$ices Mar&eting? /al$ani.

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200

M.B.A.

II YEAR III SEMESTER

201

M.B.A.

COURSE CODE; 1MBA2EG ELECTIVE COURSE %UMAN RESOURCE ORGANISATION DEVELOPMENT AND C%ANGE MANAGEMENT
U06* I O#@)06A)*6!0 E 6*$ E076#!0 e0*

Meaning o* %rganisation :eed *or eCistence %rganisational **ecti$eness Creation o* ,al"e Meas"ring %rganisational **ecti$eness Cternal (eso"rces Approach? Internal +ystems Approach and Technical approach '( implications.

U06* II

O#@)06A)*6!0)+ De$6@0

%rganiAational 3esign 3eterminants Components Types Basic Challenges o* design 3i**erentiation? Integration? CentraliAation? 3ecentraliAation? +tandardiAation? M"t"al ad0"stment Mechanistic and %rganic +tr"ct"res Technological and n$ironmental Impacts on 3esign Importance o* 3esign +"ccess and #ail"res in design Implications *or Managers.

U06* III

O#@)06A)*6!0)+ C"+*"#e

Inderstanding C"lt"re +trong and 2ea& C"lt"res Types o* C"lt"res Importance o* C"lt"re Creating and +"staining C"lt"re C"lt"re and +trategy Implications *or practicing Managers.

U06* IV

O#@)06A)*6!0)+ C9)0@e

Meaning #orces *or Change (esistance to Change Types and *orms o* change $ol"tionary and (e$ol"tionary change Change process %rganisation 3e$elopment '( *"nctions and +trategic Change Management Implications *or practicing Managers.

U06* V

O#@)06A)*6!0 E7!+"*6!0 )0/ S"$*e0)0.e

%rganiAational li*e cycle Models o* trans*ormation Models o* %rganiAational 3ecision ma&ing %rganiAational /earning Inno$ation? entreprene"rship and Creati$ity '( implications.

Refe#e0.e$
1. 4areth (.7ones? N%rganisational TheoryE? 3esign @ Change? )earson d"cation. 2. Madh"&ar +h"&la? NInderstanding %rganisationsE N%rganisational Theory @ )ractice in IndiaE? )rentice 'all o* India. !. Adrian Thorn'ill? )hil /e6is? Mi&e Millmore and Mar& +a"nders? NManaging ChangeD A '"man (eso"rce +trategy ApproachE? 2iley. 4. (o55ins %rganisation Theory> N+tr"ct"re 3esign @ ApplicationsE? )rentice 'all o* India. 5. (o5ert A )aton? 7ames Mc Calman? NChange Management> A g"ide to e**ecti$e implementationE? (esponse 5oo&s.

202

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2E% ELECTIVE COURSE %UMAN RESOURCE %UMAN RESOURCE DEVELOPMENT
U06* I
Introd"ction $ol"tion o* '"man (eso"rce 3e$elopment as a Management )hilosophy +cope and importance )ersonnel Management ,s '"man (eso"rce 3e$elopment '"man (eso"rces +ystem 3esigning '"man (eso"rce 3e$elopment C"rrent stat"s and #ail"re 3irections '"man (eso"rce 3e$elopment eCperiences in India.

U06* II
(ole analysis and '"man (eso"rce 3e$elopment (ole Analysis methods 8ey )er*ormance Areas Critical attri5"tes and (ole **ecti$eness 3e$elopment %riented Appraisal +ystem.

U06* III
)er*ormance Co"nseling and Interpersonal *eed5ac& 3e$eloping dynamic relationship thro"gh e**ecti$e co"nseling )otential Appraisal and 3e$elopment Career )lanning and Indi$id"al de$elopment.

U06* IV
Training Concept"al *rame6or& /earning )rinciples Identi*ication o* training needs Training o50ecti$es designing training )rograms Training methods $al"ation o* Training and (etraining.

U06* V
%rganiAational **ecti$eness %rganiAational c"lt"re '"man reso"rce 3e$elopment M %rganiAational 3e$elopment inter*ace '"man reso"rce 3e$elopment M Approach to Ind"strial (elations '"man (eso"rce 3e$elopment *or T1M @ I+% =000 '"man (eso"rce 3e$elopment in +er$ice +ector '"man (eso"rce 3e$elopment +trategies *or 'igher %rganiAational )er*ormance.

Refe#e0.e$
1. +il$era 3.M. '"man (eso"rce 3e$elopment The Indian Cperience? :e6 India )"5lications. 2. (ao? T.,. )er*ormance AppraisalD Theory @ )ractice? AIMA ,i&as. !. 8ohli Init and +inha? 3 ; d< '"man (eso"rce 3e$elopment 4lo5al changes and strategies. FFFFFFFFFF

20!

M.B.A.

II YEAR III SEMESTER COURSE CODE; 1MBA2EI ELECTIVE COURSE %UMAN RESOURCE LABOUR LA'S
U06* I
The #actories Act? 1=49 The 2or&menEs Compensation Act? 1=2!

U06* II
The )ayment o* 2ages Act? 1=!6 The Minim"m 2ages Act 1=49.

U06* III
The )ayment o* 4rat"ity Act? 1=72 The )ayment o* Bon"s Act? 1=65.

U06* IV
The Ind"strial 3isp"tes Act? 1=47 The Ind"strial mployment ;+tanding %rders< Act? 1=46 The Trade Inion Act? 1=26.

U06* V
The mployeesE +tate ins"rance Act? 1=49 mployees )ro$ident *"nd and Miscellaneo"s )ro$isions Act? 1=52.

Refe#e0.e$
1. :.3. 8apoor Ind"strial /a6. +"ltan Chand @ sons. 2. )./. Mali& Ind"strial /a6? astern Boo& Company. !. (ele$ant Bare Acts. FFFFFFFFFF

204

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II YEAR III SEMESTER COURSE CODE; 1MBA2E= ELECTIVE COURSE SYSTEMS SO<T'ARE ENGINEERING
U06* I
Introd"ction to +o*t6are engineeringD 3e*inition o* +o*t6are and +o*t6are ngineering )hases in +o*t6are 3e$elopment +o*t6are 3e$elopment processD Models (ole o* Management in +o*t6are 3e$elopment (ole o* Matrices Meas"rement

U06* II
+o*t6are reB"irements +peci*ication ;+(+<D (ole o* +(+ )ro5lem Analysis (eB"irement +peci*ication ,alidation Matrices Monitoring and Control.

U06* III
)lanning a so*t6are )ro0ectD Cost stimation )ro0ect +ched"ling? +ta**ing and )ersonnel )lanning Team +tr"ct"re +o*t6are Con*ig"ration Management 1"ality Ass"rance )lans )ro0ect Monitoring )lans (is& Management

U06* IV
+ystem 3esignD 3esign o50ecti$es 3esign )rinciples Mod"le /e$el Concepts 3esign Methodology +tr"ct"red 3esign 3esign Methodology %50ect oriented Approach 3esign +peci*ication ,eri*ications Matrices Monitoring Control

U06* V
3etailed 3esignD Mod"le +peci*ications 3etailed 3esign and )rocess 3esign /ang"age ,eri*ication Matrices Monitoring Control. CodingD )rogramming practice $eri*ication Matrices Monitoring Control.

Refe#e0.e$
1. )an&a0 7aiote An Integrated Approach to +o*t6are ngineering? :arose )"5lishing 'o"se 2. (ichard #airly +o*t6are ngineering Concepts? Tata Mcgra6 'ill Boo& Company I+ FFFFFFFFFF

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II YEAR III SEMESTER COURSE CODE; 1MBA2EK ELECTIVE COURSE SYSTEMS SYSTEM ANALYSIS AND DESIGN
U06* I
Concepts o* systems analysisD The system concept> Characteristics o* system> lements o* system> )hysical and a5stract system> %pen and closed system> #ormal system? in*ormal in*ormation system> Comp"ter 5ased in*ormation system and management in*ormation system? 3ecision s"pport system> )ro5lem sol$ing s&ills> Interpersonal s&ills> (ole o* the Analyst> Mediation 5et6een con*licts

U06* II
+ystems de$elopment li*e cycle> +tages o* +ystems de$elopment li*e cycle? +ampling> Inter$ie6ing and 1"estionnaires> In$estigation> Inter$ie6ing> %5ser$ation ModelingD /ogical and physical data *lo6 diagrams> /ogical data models O ntities> Attri5"tes> and (elationshipsP. Three $ie6s o* a system>

U06* III
Introd"ction to systems design ;logical $ers"s physical design< D%50ecti$es o* design> Constraints on design> Concepts o* Modeling.

U06* IV
)rocess models and their importanceD 2ater*all Model> $ol"tionary 3e$elopment> (apid Application 3e$elopment ;(A3< Model> )rototyping Model> Incremental 3e$elopment> +piral Model> Comparison o* models and approaches 3e$elopment methods and techniB"esD +tr"ct"res Methods and TechniB"es ;+AM+3<? %50ect %riented Analysis And %50ect %riented 3esign ;%%AM%%3<

U06* V
+ystem implementationD +ystem testing con$ersion com5ating resistance to change )ost testing con$ersion )ost implementation re$ie6 +o*t6are maintenance 'ard6are M +o*t6are selection +ec"rityD 3isaster M reco$ery and ethics in system de$elopment.

Refe#e0.e$
1. 2. !. 4. 'o**er Modern +ystems Analysis and 3esign )earson d"cation 8endall and 8endall +ystems Analysis and 3esign )rentice-'all 2hitten? 7 /. +ystem Analysis @ 3esign Method Tata Mc4ra6-'ill A6ad M +ystem Analysis @ 3esign 4algotia 5oo&s.

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II YEAR III SEMESTER COURSE CODE; 1MBA2EL ELECTIVE COURSE SYSTEMS E COMMERCE TEC%NOLOGY AND MANAGEMENT
U06* I <"0/) e0*)+ !f E-C! e#.e

3ri$ing *orces 5ene*its and limitations o* e-commerce. Basics o* 3ata mining? data 6areho"sing and net6or& in*rastr"ct"re reB"irements. %$er$ie6 o* I)? TC)? 'TM/? %/A) and Cryptography.

U06* II

B"$60e$$ A::+6.)*6!0$ 60 E-C!

e#.e

(etailing in -commerce mar&et research on internet c"stomers e-commerce *or ser$ice sector Ad$ertising in e-commerce B2B ecommerce.

U06* III

E-C!

e#.e I0f#)$*#".*"#e

Intranet? Internet @ Ctranet +tr"ct"re? Architect"re? Applications @ B"siness Models.

U06* IV

E-C!

e#.e P)B e0*$ )0/ Se."#6*B

-)ayments and )rotocols-+ec"rity schemes against internet *ra"d. )rinciples o* e-*"nd trans*er? credit and de5it card "sage? -chec& and "ni*ied payment systems.

U06* V

Le@)+ )0/ P#67).B I$$"e$ 60 E-C!

e#.e

/egal? thics and )ri$acy iss"es )rotection needs and methodology - Cons"mer protection? Cy5er la6s? contracts and 6arranties. TaCation and ncryption )olicies.

Refe#e0.e$
1. 2. !. 4. 5. *raim T"r5an et al.? N lectronic Commerce A managerial perspecti$eE? )earson d"cation Asia 8ala&ota et al? N#rontiers o* lectronic CommerceE? Addison 2esley. +andeep 8rishnam"rthy? N -Commerce Management TeCt and CasesE? Thomson /earning. 4reenstein #irsman? N lectronic CommerceE? Tata Mc4ra6 'ill. :a5il Adam et al? N lectronic Commerce Technical? B"siness and /egal Iss"esE. )rentice 'all. FFFFFFFFFF

207

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II YEAR III SEMESTER COURSE CODE; 1MBA2PR CORE COURSE 4V SUMMER PRO=ECT REPORT
Pe#6!/ f!# P#!-e.* '!#(
+t"dents 6ill ha$e to ta&e "p a pro0ect 6or& *or 6 to 9 6ee&s at the end o* the II semester.

S", 6$$6!0 !f Re:!#*

A report o* the pro0ect 6or& sho"ld 5e s"5mitted to the 3epartment 6ithin 45 3ays a*ter completing the pro0ect 6or&.

V67)-V!.e
The per*ormance o* the st"dents *or the pro0ect 6or& 6ill 5e e$al"ated *or a total o* 100 mar&s? o* 6hich 25 mar&s *or internal ; $al"ation o* pro0ect< and 75 mar&s *or ,i$a-,oce and $al"ation. The ,i$a-$oce 6ill 5e cond"cted 5y a panel consisting o* the Co"rse 3irector? #ac"lty g"ide and an Cternal Caminer. +t"dents ha$e to sec"re not less than 50Q o* mar&s in the t6o components to get a pass in the s"mmer pro0ect. +t"dents 6ho *ail in the pro0ect 6or& or 6ho 6ere a5sent *or the ,i$a or 6ho *ail to s"5mit the pro0ect report 5e*ore the d"e date 6ill ha$e to redo the s"mmer pro0ect d"ring the s"5seB"ent s"mmer and attend the ,i$a-,oce d"ring the s"5seB"ent academic year.

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209

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II YEAR IV SEMESTER COURSE CODE; 1MBACC1 CORE COURSE 4VI BUSINESS POLICY AND STRATEGIC MANAGEMENT
U06* I S*#)*e@B )0/ P#!.e$$
Concept"al *rame6or& *or strategic management? the Concept o* +trategy and the +trategy #ormation )rocess A *ormal +trategic )lanning )rocess Corporate 4o$ernance and +ocial responsi5ility.

U06* II

C! :e*6*67e A/7)0*)@e

Cternal n$ironment )orterEs #i$e #orces Model +trategic 4ro"ps Competiti$e Changes d"ring Ind"stry $ol"tion 4lo5alisation and Ind"stry +tr"ct"re :ational ConteCt and Competiti$e ad$antage (eso"rces Capa5ilities and competencies core competencies /o6 cost and di**erentiation 4eneric B"ilding Bloc&s o* Competiti$e Ad$antage 3istincti$e Competencies (eso"rces and Capa5ilities d"ra5ility o* competiti$e Ad$antage A$oiding *ail"res and s"staining competiti$e ad$antage.

U06* III

S*#)*e@6e$

B"ilding competiti$e ad$antage thro"gh *"nctional le$el strategies B"siness le$el strategy +trategy in the 4lo5al n$ironment Corporate +trategy ,ertical Integration 3i$ersi*ication and +trategic Alliances B"ilding and (estr"ct"ring the corporation Choice o* +trategies Balance +core Card.

U06* IV

S*#)*e@B I :+e e0*)*6!0 E E7)+")*6!0

3esigning organisational str"ct"re 3esigning +trategic Control +ystems Matching str"ct"re and control to strategy Implementing +trategic change )olitics )o6er and Con*lict TechniB"es o* strategic e$al"ation @ control.

U06* V

O*9e# S*#)*e@6. I$$"e$

Managing Technology and Inno$ation ntreprene"rial ,ent"res and +mall B"siness +trategic iss"es *or :on )ro*it organiAations Cases in +trategic Management

Refe#e0.e$
1. /.M.)rasad? B"siness )olicy and +trategic Management? +"ltan Chand p"5lishers 2. Thomas /. 2heelen? 7.3a$id '"nger N+trategic ManagementE Addison 2esley /ongman +ingapore )$t.? /td. !. Charles 2./.'ill @ 4areth (.7ones N+trategic Management Theory? An Integrated approachE 'o"ghton Mi*lin Company? )rinceton :e6 7ersey? All India )"5lisher and 3istri5"tors? Chennai 4. Arnoldo C.'aC? :icholas +. Ma0l"* NThe +trategy Concept and )rocessE A )ragmatic Approach )earson d"cation )"5lishing Company? +econd dition 5. AAhar 8aAmi NB"siness )olicy @ +trategic ManagementE Tata Mc4ra6 'ill )"5lishing Company /td.? :e6 3elhi +econd dition FFFFFFFFFF

20=

M.B.A.

II YEAR IV SEMESTER COURSE CODE; 1MBACC2 CORE COURSE 4VII SMALL SCALE BUSINESS AND ENTREPRENEURS%IP DEVELOPMENT
U06* I
ntreprene"r meaning importance 1"alities? nat"re types? traits? c"lt"re? +imilarities and di**erences 5et6een entreprene"r and Intraprene"r. ntreprene"rship and economic de$elopment its importance (ole o* entreprene"rship entreprene"rial en$ironment.

U06* II
$ol"tion o* entreprene"rs entreprene"rial promotionD Training and de$eloping moti$ationD *actors mo5ility o* entreprene"rs entreprene"rial change occ"pational mo5ility *actors in mo5ility (ole o* cons"ltancy organiAations is promoting entreprene"rs #orms o* 5"siness *or ntreprene"rs.

U06* III
)ro0ect managementD +o"rces o* 5"siness idea )ro0ect classi*ications identi*ications *orm"lation and design *easi5ility analysis )reparation o* )ro0ect (eport and presentation. #inancial analysis concept and scope pro0ect cost estimate operating re$en"e estimate (atio analysis in$estment )rocess B analysis )ro*it analysis +ocial cost 5ene*it analysis )ro0ect Appraisal methods )ro0ect (eport preparation.

U06* IV
)ro0ect *inanceD +o"rces o* *inance Instit"tional *inance (ole o* I#C? I3BI? ICICI? /IC? +#C? +I)C%T? Commercial Ban& Appraisal o* 5an& *or loans. Instit"tional aids *or entreprene"rship de$elopment (ole o* 3IC+? +I3C%? :+IC+? I(CI? :I3C? +I3BI? +I+I? +I)C%T? ntreprene"rial g"idance 5"rea" Approaching Instit"tions *or assistance.

U06* V
+etting small scale ind"stries location o* enterprise steps in setting ++I "nit )ro5lems o* entreprene"rs +ic&ness in small ind"stries reasons and remedies Incenti$es and s"5sidies $al"ating entreprene"rial per*ormance ("ral entreprene"rship 2omen entreprene"rship.

Refe#e0.e$
1. ,asanth 3esai Dynamics of Entrepreneurial Development and Management 'imalaya )"5lishing 'o"se. 2. :.).+rini$asan @ 4.). 4"pta JEntrepreneurial Development +"ltanchand @ +ons. !. ).+ara$ana$el" JEntrepreneurship Development s&apee p"5lications. 4. +.+.8han&a JEntrepreneurial Development +.Chand @ Company /td.? 5. +atish Tane0a? Entrepreneur Development> :e6 ,ent"re Creation

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210

M.B.A.

II YEAR IV SEMESTER COURSE CODE; 1MBACEA ELECTIVE COURSE <INANCE <INANCIAL MARKETS AND INSTITUTIONS
U06* I
#inancial instit"tions 5an&s @ non-5an&ing *inancial instit"tions genesis and de$elopment ne6 *inancial instit"tions li&e the disco"nt *inance ho"se o* India? stoc& holding corporation o* India limited? ind"strial leasing and *inancial ser$ices limited etc.? Indian 5an&ing system an o$er$ie6 recent de$elopments. (ole o* reser$e 5an& o* India? *inance ministry and control mechanism.

U06* II
3e$elopment Ban&sD Ind"strial 3e$elopment Ban& o* India? Ind"strial #inance Corporation o* India? Ind"strial Credit In$estment Corporation o* India? :ational Ban& *or Agric"lt"ral and ("ral 3e$elopment? Cport and Import Ban&? +mall Ind"strial 3e$elopment Ban& o* India? Ind"strial (econstr"ction Ban& o* India? +tate #inancial Corporations and +tate Ind"strial 3e$elopment Corporation. %50ecti$es and +cope o* 3e$elopment Ban&s.

U06* III
International #inancing Instit"tionsD International 5an& *or reconstr"ction and de$elopment. International *inance corporation? international de$elopment agency? Asian de$elopment 5an& and international monetary *"nd. %50ecti$es o* international *inancial instit"tions. +o"rce o* *"nds? priority areas.

U06* IV
In$estment instit"tionsD li*e ins"rance corporation? general ins"rance corporation? "nit tr"st o* India and other m"t"al *"nd instit"tions. #oreign ind"strial in$estments? pension *"nds etc.?

U06* V
#inancial mar&etsD primary? secondary and deri$ati$e mar&ets? relationship 5et6een them. (ole o* stoc& eCchanges and their *"nctions sec"rities and eCchange 5oard o* India and its role. Money mar&etD call money mar&et. Treas"ry 5ill mar&et options? *"t"res? etc.?

Refe#e0.e$
1. 2. !. 4. 5. /.'.Bhole #inancial Mar&et and Instit"tions M.H.8han Indian #inancial +ystem ,asant 3esai 3e$elopment Ban&ing Iss"es and %ptions? 'imalaya )"5. M.H.8han Ind"strial #inance? Tata Mc 4ra6 'ill )"5lishers. /.C.4"pta The Changing +tr"ct"re o* Ind"strial #inance in India? %C*ord Ini$ersity )ress. FFFFFFFFFF

211

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II YEAR IV SEMESTER COURSE CODE; 1MBACEB ELECTIVE COURSE <INANCE <INANCIAL SERVICES
U06* I
Me#.9)0* B)0(60@ historical perspecti$e nat"re o* ser$ices pro$ided 5y Merchant 5an&ers str"ct"re o* merchant 5an&ing *irm setting "p and managing a merchant 5an&ing + BI reg"lations on merchant 5an&s

U06* II
<60)0.6)+ M)#(e*$ capital mar&ets primary mar&ets methods o* raising *"nds *rom primary mar&et p"5lic iss"e + BI g"idelines *or primary iss"e and rele$ant company la6 pro$isions to primary iss"e secondary mar&et operations internet trading ;introd"ction to the concept< glo5al mar&ets iss"e o* American depository receipts and glo5al depositary receipts g"idelines on their iss"e emerging trends .

U06* III
<60)0.6)+ $e#76.e$D "nder6riting stoc& 5ro&ing depositories. Cons"mer *inance car *inancing *inancing o* cons"mer d"ra5les taC planning ser$ices and other ser$ices pro$ided 5y *inancial ser$ice companies. Le)$60@; Concept and classi*ication o* leasing present legislati$e *rame 6or& o* leasing lease e$al"ation ;lessors @ lesseeRs point o* $ie6< taC aspects o* leasing. %6#e P"#.9)$eD Introd"ction Concepts and characteristics legal aspects and taC implications *inancial e$al"ation

U06* IV
Ce0*#)+ E .! e#.6)+ ,)0(60@D de*initions *"nctions nationaliAation o* 5an&s (BI *"nctions @ 6or&ing

U06* V
I0$"#)0.eD role o* ins"rance in *inancial *rame6or& 4eneral ins"rance li*e ins"rance marine ins"rance medical ins"rance and others

Refe#e0.e$
1. /.M.Bhole #inancial Instit"tions and Mar&et Tata Mc4ra6-'ill )"5lishing company /td. 2. +harpe? AleCander and Bailey In$estmentsD !. I #riend M Bl"me? 7 Croc&et M"t"al *"nds and other instit"tional in$estors FFFFFFFFFF

212

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II YEAR IV SEMESTER COURSE CODE; 1MBACEC ELECTIVE COURSE MARKETING SALES MANAGEMENT
U06* I
+elling and Mar&eting concept theories o* selling :e6 5"siness ,s. ser$ing 5"siness Cons"mer goods selling Ind"strial selling International selling (etail selling Classi*ication o* sales people Characteristics o* sales people personal selling> %50ecti$es? )olicies? +trategies "nder competiti$e settings $al"ation o* personal selling ,is-S-$is other components o* promotional taC.

U06* II
+elling processD )rospectingD +teps )reapproachD %50ecti$es? +o"rces The ApproachD %50ecti$es? methods The )resentationD strategies? I de$eloping? sit"ational selling and sho6manship 'andling o50ectionsD Attit"de? +trategy? Methods? Types o* %50ections? +peci*ic sit"ations ClosingD tactics? methods *ollo6 "p.

U06* III
+ales %rganisationD Types? sales potential 3etermining the sales *orce pro*ile prod"ct mar&et analysis 3etermining the sales *orce siAe Territory managementD Acco"nts and sales potential? salesperson 6or&load designing territories? reasons and proced"res and assigning to sales persons ro"ting time management.

U06* IV
+ales *orce managementD (ecr"itment and selectionD 7o5 analysis? manpo6er planning? 0o5 speci*ication and 7o5 description? so"rces o* +ales recr"its? pro5lems in screening and selecting the application +ales targetsD 1"antitati$e @ 1"alitati$e methods. TrainingD )lanning sales *orce training methods? content? eCec"tion? training the dealer salespersons and e$al"ating the training programmes /eadership and s"per$ision.

U06* V
CompensationD %50ecti$es? rem"neration methods? incenti$es Moti$ating the sales *orce +ales meetings and +ales contests. $al"ation and ControlD )er*ormance Appraisal +ales 5"dget +ales 1"otes +ystems approach +ales Management a"dit Beha$io"rally anchored rating scale (%I +ales analysisD sales related? cost related? acti$ity related 3eterminants o* sales person per*ormance.

Refe#e0.e$
1. +till C"ndi** etal +ales Management 3ecisions? +trategies and Cases? )rentice 'all o* India? :e6 3elhi. 2. #rederic A. ("ssell et al +elling )rinciples and )ractices? Mc 4ra6 'ill? :e6 3elhi. !. Mi&e 2ilson Management o* the sales *orce? MIA +eries 4. Bill 3onaldson +ales Management? Macmillan. FFFFFFFFFF

21!

M.B.A.

II YEAR IV SEMESTER COURSE CODE; 1MBACED ELECTIVE COURSE MARKETING ADVERTISING AND SALES PROMOTION
U06* I
Introd"ction to Ad$ertisement Concept and de*inition o* ad$ertisement +ocial? conomic and /egal Implications o* ad$ertisements setting ad$ertisement o50ecti$es Ad$ertising Agencies +election and rem"neration Ad$ertisement campaigns case st"dies.

U06* II
Ad$ertisement Media Media plan Type and choice criteria (each and *reB"ency o* ad$ertisements Cost o* ad$ertisements related to sales Media strategy and sched"ling

U06* III
3esign and Cec"tion o* Ad$ertisements Message de$elopment 3i**erent types o* ad$ertisements /ayo"t 3esign appeal Copy str"ct"re Ad$ertisement prod"ction )rint (adio. T.,. and 2e5 ad$ertisements Media (esearch Testing $alidity and (elia5ility o* ad$ertisements Meas"ring impact o* ad$ertisements case st"dies.

U06* IV
Introd"ction to sales promotion +cope and role o* sale promotion 3e*inition %50ecti$es o* sales promotion sales promotion techniB"es Trade oriented and cons"mer oriented

U06* V
+ales promotion Campaign (eB"irement identi*ication 3esigning o* sales promotion campaign In$ol$ement o* salesmen and dealers %"t so"rcing sales promotion national and international promotion strategies Integrated promotion Coordination 6ithin the $ario"s promotion techniB"es %nline sales promotions case st"dies.

Refe#e0.e$
1. 2ells? Moriarty @ B"rnett? Ad$ertising? )rinciples @ )ractice? )earson d"cation 7th dition? 2007. 2. 8enneth Clo6. 3onald Baac&? Integrated Ad$ertisements? )romotion and Mar&eting comm"nication? )rentice 'all o* India? :e6 3elhi? 200!. !. +.'.'.8aAmi and +atish 8 Batra? Ad$ertising @ +ales )romotion? Ccel Boo&s? :e6 3elhi. 4. 4eorge Belch and Michel A Belch? Ad$ertising @ )romotion? Mc4ra6 'ill? +ingapore. 5. 7"lian C"mmings? +ales )romotion? 8ogan )age? /ondon 1==9. 6. .Betch and Michael? Ad$ertising and )romotion? Mc4ra6 'ill? 200!. 7. 7aishri 7e*h6aney? Ad$ertising Management? %C*ord? 2009. FFFFFFFFFF

214

M.B.A.

II YEAR IV SEMESTER COURSE CODE; 1MBACEE ELECTIVE COURSE %UMAN RESOURCE MANAGERIAL E<<ECTIVENESS
U06* I
Managerial e**ecti$eness :at"re and ,arieties o* Managerial 6or& 6or& en$ironment n$ironment In*l"ence and its impact.

U06* II
)ersonal e**ecti$eness? $al"e and moti$es )ro*ile o* e**ecti$e managers /i*e goals and %rganiAational Commitment interpersonal s&ills mpathy !60 degree *eed 5ac&.

U06* III
Trans*ormational leadership )articipation and empo6erment Top management +tyles %rganiAational (estr"ct"ring Cogniti$e styles political s&ill to managers.

U06* IV
Managing creati$ity and Inno$ation )ercei$ing sel* and impression Management Creati$e pro5lem sol$ing.

U06* V
%rganiAational c"lt"re 1"ality o* 6or&ing li*e Managing con*lict Introd"cing and Managing change /earning to 5e **ecti$e Managers.

Refe#e0.e$
1. 'enry Minting5erg The :at"re o* Managerial 6or&? 'arper 7 @ 7 (o6. 2. (osemary +te6art Managers and Their 7o5s. !. 7ai? B.). +inha The n"rt"rant Tas& /eader A Model o* The **ecti$e Cec"ti$e? Concept? )"5lishing Co. 4. Cha&ra5orty? 8. Managerial **ecti$eness and 1"ality o* 2or&ing /i*e Indian Insights? Tata Mc 4ra6 'ill. 5. A5raham GaleAni& Managers and /eaders Are they di**erent.

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215

M.B.A.

II YEAR IV SEMESTER COURSE CODE; 1MBACE< ELECTIVE COURSE %UMAN RESOURCE INDUSTRIAL RELATIONS
U06* I
/a5o"r mo$ement Concept o* /a5o"r mo$ement and Inion %rganisation Trade Inion Mo$ement and $ario"s phases o* mo$ement Trade "nions and policies Inion in relation to 6el*are and management Trade Inions and economic de$elopment.

U06* II
3e$elopment o* Trade "nionism in India A historical retrospect o* central %rganiAation o* 6or&ers in India. (ole o* internal Trade Inion Inter and Intra Inion ri$alries "nion recognition. International /a5o"r Mo$ement> IC#TI 2#TI I/% 'istory? o50ecti$e and *"nctions Con$ention and recommendations.

U06* III
Concept o* Ind"strial relations social o5ligations o* Ind"stry (ole o* 4o$ernment? employers and the Inionism in Ind"strial (elations Ind"strial (elations machinery 7oint cons"ltations 6or&s Committee Conciliation Ad0"dication? ,ol"ntary Ar5itration 2or&ers participation in Ind"stry 4rie$ance proced"re.

U06* IV
)rocess o* Collecti$e Bargaining )ro5lems and )rospects Bipartism in agreements Code o* cond"ct and code o* discipline 2age Boards (eports o* 6age 5oards Management o* stri&es and loc&o"ts.

U06* V
mployee sa*ety programme Types o* sa*ety %rganisation +a*ety Committee rgonomics. 3amage control and system? sa*ety employee comm"nication 'o"se 0o"rnals notice Boards s"ggestion schemes "p6ard comm"nication? )ersonal co"nseling and mental health d"cational and social de$elopment Modern Trends.

Refe#e0.e$
1. 2. !. 4. T.:. Bhagoli6al )ersonnel Management and Ind"strial (elations. Agra )"5lishers. Ar"n Monapa Ind"strial (elations. Tata Mc gra6 'ill. ,.). Michael '(M and '"man (elations? 'imalaya )"5lishing 'o"se. Mamoria @ Mamoria 3ynamics o* Ind"strial (elations in India? 'imalaya )"5lishing 'o"se. FFFFFFFFFF

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II YEAR IV SEMESTER COURSE CODE; 1MBACEG ELECTIVE COURSE SYSTEMS IN<ORMATION TEC%NOLOGY <OR MANAGEMENT
U06* I I0*#!/".*6!0

Managing in In*ormation Age. $ol"tion o* IT Management Types o* In*ormation +ystems Internet Based B"siness +ystems ,al"e Chain (econstr"ction *or -B"siness IT Management Challenges and iss"es Critical s"ccess #actors *or IT Managers.

U06* II

%)#/w)#e S!f*w)#e )0/ C!

"06.)*6!0

Comp"ting 'ierarchy Inp"t %"tp"t Technologies 'ard6are Iss"es +ystem Architect"re %perating +ystems :et6or& %perating +ystems 4rid Comp"ting Mo5ile Comp"ting I5iB"ito"s Comp"ting Application )rogramming Managing Application 3e$elopment 3ata (eso"rces Managing 3ata (eso"rces )ro5lem o* Change and (eco$ery.

U06* III

C!

"06.)*6!0 Te.90!+!@B

Comm"nication Technology 222 Intranets Ctranets ,oice :et6or&s 3ata Comm"nication :et6or&s /ast Mile 2ireless +ystem 2e5 'osting Application +er$ice )ro$iders.

U06* IV

IT A::+6.)*6!0$

nterprise (eso"rce )lanning nterprise +ystem Cpert +ystem 3ecision +"pport +ystem :e"ral :et6or&s Cec"ti$e In*ormation +ystem C"stomer (elationship Management +ystem +"pply Chain Management +ystems 8no6ledge Management 3ata 2areho"sing 3ata Mining ,ert"al (eality -B"siness and Alternati$es. B"siness Cpectations and C"stomer +atis*action.

U06* V

IT M)0)@e e0*

IT +trategy +tatements )lanning Models *or IT Managers /egislation and Ind"stry Trends. Independent %perations 'eadB"arters 3ri$er Intellect"al +ynergy Integrated 4lo5al IT IT in$estment stimating (et"rns IT ,al"e B"ation )ricing #rame 6or& 'ard6are and +o*t6are B"ying #actors o* IT Management Implementation Control +ec"rity 1"ality thical Iss"es Chie* In*ormation %**icer.

Refe#e0.e$
1. 4arroll 2. #renAel 7ohne. #renAel? Management o* In*ormation Technology? Thomson Co"rse Technology? Boston. 2. 'enry C. /"cas. 7r? In*ormation Technology +trategic 3ecision Ma&ing *or Managers? 7ohn 2iley @ +ons ;Asia< )$t. /td.? +ingapore. !. *raim T"r5an? (. 8elly (ainer 7r? (ichard . )otter? Introd"ction to In*ormation Technology? 7ohn 2iley @ +ons? ;Asia< )$t. /td. +ingapore. FFFFFFFFFF

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II YEAR IV SEMESTER COURSE CODE; 1MBACE% ELECTIVE COURSE SYSTEMS DATA COMMUNICATION AND NET'ORKS
U06* I
Types o* signalsD AM> #M> )M> )CM> )3M> T3MA> #3MA> +3MA> C3MA> A+8> #+8> )+8 #eat"resD rror detection and correction codes> 'amming codes> cyclic codes> 3ata compression

U06* II
/A: topologiesD 2or&station> +er$er> Ca5les> Types o* thernet> Broad5and and 5ase-5and> %ptical #i5ers> :et6or& Inter*ace Card :et6or&s and accessoriesD /A:? MA:? 2A:> '"5> Bridges> +6itches> (o"ters> 4ate6ays Cell (elay> #rame (elay> #33I> I+3:> B-I+3:

U06* III
+er$ices pro$idedD +er$ices> )rotocols> +er$ice Access )oints> %+I Model> Broadcasting> M"lticasting> )oint-to-point comm"nication> I) Addressing ConceptsD Concepts o* )ort> +oc&et> ATM> T"nneling> :et6or& Address Translation> ,irt"al )ri$ate :et6or&

U06* IV
:et6or& %perating systemsD IniC> /in"C> 2indo6s> :o$ell :et6are

U06* V
Comm"nicationD Mo5ile comm"nication> Applications o* mo5ile comm"nications> 2ireless comm"nication TechnologiesD 2ireless technologies> 2ireless /A:> 2A)> TM/> TM/ script

Refe#e0.e$
1. 2. !. 4. 5. 2id0a0a / 4 Comm"nication :et6or&s ;Tata Mc4ra6-'ill? 2000< Comer Comp"ter :et6or&s and Internets ;)earson d"cation? 4th edition< +tallings 2 3ata Comp"ter Comm"nication ;)earson d"cation? 7th edition 200!.< Tanen5a"m Comp"ter :et6or&s ;)rentice-'all? 4th edition< 2004. Blac& Comp"ter :et6or&s ;)rentice-'all? 2nd edition<? 1===

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219

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II YEAR IV SEMESTER COURSE CODE; 1MBACSE MANAGEMENT SEMINAR AND COMPRE%ENSIVE VIVA II
The thr"st o* Management +eminar and Comprehensi$e ,i$a II is to de$elop oral comm"nication s&ills among st"dents. E7)+")*6!0 The st"dents 6ill 5e e$al"ated *or this co"rse *or a total o* 100 mar&s. %"t o* this? the #ac"lty in-charge o* this co"rse 6ill assess the st"dents *or a maCim"m o* 25 mar&s on the 5asis o* the per*ormance o* the st"dents in acti$ities assigned to them. The st"dents 6ill appear *or a comprehensi$e $i$a-$oce eCamination at the end o* the semester in 6hich they 6ill 5e assessed *or a maCim"m o* 75 *or their "nderstanding as 6ell as presentation o* theoretical inp"ts and c"rrent practices. The ,i$a-,oce 6ill 5e cond"cted 5y a panel o* ! eCaminers constit"ted as gi$en 5elo6. The a$erage o* the mar&s a6arded 5y the three eCaminers 6ill 5e ta&en *or this component o* e$al"ation.

P)0e+ !f E1) 60e#$

1. Co"rse 3irector M '%3 2. #ac"lty in charge o* the co"rse !. %ne Cternal Caminer Chairman Mem5er Mem5er

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II YEAR IV SEMESTER COURSE CODE; 1MBACNM CARRER GUIDENCE AND COUNSELING (NON CREDIT COURSE)
This co"rse is designed to help the st"dents to identi*y their career opport"nities. It is a non credit co"rse. 6 ho"rs shall 5e allotted *or this co"rse and the st"dents may 5e g"ided in all possi5le 6ays. The total 100 mar&s *or this co"rse 6ill 5e pro$ided 5y the Internal Caminers.

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