Assignment
a) Identify the top 10 natural endowments in the world that are considered important for business. b) For each such resource, identify the top 5 countries in the world. c) For each resource, indicate Indias status as below:
i. Surplus, ii. Self-sufficient, iii. Deficient.
Associate Professor, Nitin Kumar 2014 3
Demographic Environment
Demographic basis of market segmentation: i. Age ii. Gender iii. Income iv. Family size v. Family life cycle (e.g., young, single, young married, no children, young married with children, etc.) vi. Occupation vii. Education viii. Social Class ix. Religion x. Race, xi. Nationality
Associate Professor, Nitin Kumar 2014 4
Demographic Environment
Demographic factors, as mentioned below, have very significant implications for business: i. Size of the population ii. Population growth rate iii. Age composition iv. Ethnic composition v. Density of population vi. Rural-urban distribution vii. Family size viii. Nature of family ix. Income levels, etc.
Associate Professor, Nitin Kumar 2014 5
Assignment
a) Find out the values of following Demographic factors for India and b) Indicate Indias relative position for each (in the world in descending order): i. Size of the population ii. Population growth rate iii. Age composition iv. Ethnic composition v. Density of population vi. Rural-urban distribution vii. Family size viii. Nature of family ix. Income levels, etc.
Associate Professor, Nitin Kumar 2014 6
08/01/2014
China India
Large Population
Economic Environment
USA
Brazil Pakistan Russia Low Income Japan Germany France UK South Africa Small Population Sweden
7
High Income
i. Nature & Level of Development of the Economy ii. Economic Resources iii. Size of the Economy iv. Economic System & Policies v. Economic Conditions vi. Trends in GNP growth rate and per capita income, vii. Nature of and trends in foreign trade viii.Domestic supply and demand conditions
Associate Professor, Nitin Kumar 2014 8
Economic Environment
i. Nature & Level of Development of the Economy Affects: Nature & Size of Demand Measured by: per capita income Countries are broadly classified as:
a. Low Income (Third World) b. Middle Income or c. High Income
9 Associate Professor, Nitin Kumar 2014 10