Running Head: BUSINESS PLAN

Introduction Different industries are facing numerous challenges ecause of the economic situation of the !orld" #he do!n!ard mo$ement of econom% of the !orld mostl% influenced % the !ar on terror ha$e created challenges that ha$e een difficult to face for man% organisations" #his is ecause of the c%cle in !hich an econom% s%stem rotates" #he economic challenges ha$e com&elled com&anies to focus on cost cutting strategies' !hich directl% affects the (o s of em&lo%ees and in fe! cases the )ualit% of the &roduct" #he lac* of em&lo%ment has decrease the u%ing &o!er of the customers' !hich directl% influences the o&erations and &rofit of usinesses" In this situation' the launch of ne! usiness ecomes e$en more difficult+ as there are alread% usinesses that are esta lished' and ha$e earn the trust of the customers" #he challenges for the ne! usiness are entirel% different from the challenges of an alread% esta lished usiness" It in$ol$es num er of reasons including' relationshi& !ith su&&liers' com&etition' trust of the customer' industr% d%namics' lo! &rofits' etc" In this scenario' the usiness that sur$i$es is the ones that ha$e a &ro&er strateg% and &lanning efore starting their usiness" #he role of the mar*et research in this case ecomes $ital' as it allo!s the sta*eholders to understand the situation and d%namics of the industr% ,-herne$' ./110" In the recent %ears' man% industries ha$e faced different t%&es of challenges de&ending on their nature of usiness" Ho!e$er' there !ere fe! industries that ha$e een least affected % the current economic crisis" It does not mean that the% did not face an% challenges' ut it means that demands of their *e&t on increasing gi$ing them the strength to face challenges !ith more $igour and con$iction" S&orts' #echnolog%' 1edia' etc"' are one of those fe! industries"

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#his document !ill &resent the usiness &lan for s&orts e)ui&ment manufacturing firm" An in de&th anal%sis of the challenges !ill e carried out !ith a detailed discussion that ho! firm can tac*le these challenges" #he core com&etencies that the firm might ha$e to achie$e in order to sur$i$e in the mar*et !ill also e loo*ed u&on" #he ma(or &art of the usiness &lan !ill re$ol$e around forming strategies for each challenge and field that the firm !ill e o&erating in"

Company Description Company Name #he o!ner of the com&an% has decided that name of the firm !ould e Bla2ing S&orts" #he source of the name is ins&ired from the intensit% of the modern da% s&orts" #he com&an% !ill start as sole &ro&rietorshi& !ith o!ner of the com&an% eing the sole in$estor in the com&an%" #he com&an% !ill start its o&eration in the UAE" Vision #o e the est and most &referred s&orts manufacturing com&an% of all to&3notch &la%ers Mission #o al!a%s' stri$e for im&ro$ement in order to achie$e the customer satisfaction that ma% hel& in ma4imi2ing the !ealth of stoc*holders" Short Term Objectives #o initiate the usiness o&erations !ithin ne4t si4 months #o co$er the 5/6 of in$estments at the end of the first 7ear from start of o&erations #o ha$e at least four to fi$e s&orts cele rities in contract !ith Bla2ing S&orts

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Long Term Objectives #o com&lete reach the rea* e$en in the third %ear of the usiness Start of s&orts hosier% usiness unit in the start of fourth %ear Ha$e three manufacturing units in surrounding 8ulf -ountries' one in USA and one in U9 % the end of se$en to eight %ears

Target Market #he com&an% intends to target e$er% s&orts lo$er !ho &la%s different s&orts" #his is ecause the com&an% !ill e manufacturing &roducts and accessories of games li*e foot all' as*et all' hoc*e%' cric*et' tennis' adminton' etc" #he ma(or target !ould e the customers' age et!een 1/ : ;/ %ears old' as the &eo&le of this age grou& are more enthusiasts to &la% different s&orts" 1oreo$er' the &eo&le around this age ha$e more &assion for the games the% follo!' and the% li*e to &la% these themsel$es" In addition' the us% routines com&el them to ha$e acti$it% that can freshen their minds and rela4es them" #his is !h%+ the% !ould al!a%s loo* to u% e)ui&ment and accessories of the s&ort the% &la%" #he other customer grou& that ma% e interested in the com&an% &roducts !ould e schools' uni$ersities' s&orts clu s' and organisations' !hich from time to time organise e$ents related to s&orts" #his grou& of customer can e e4tremel% &rofita le' as in most cases' the amount of sales is large' and the com&anies ma% enter into contract" #his !ill hel& the com&an% to uild &rofita le relationshi&s !ith customers"

Competitive dvantage -om&etiti$e ad$antage of an% firm !ill al!a%s hel& them to mo$e u& the ladder in the industr%" #his is ecause+ it allo!s the organisation to com&ete !ith others in the industr%"

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#he com&etiti$e ad$antage of the organisation hel&s it to out&la% the other com&etitors in the industr% ,9otler < Armstrong' ./1/0" In case of Bla2ing S&orts' uilding strong relationshi&s !ith surrounding clu s' schools' and uni$ersities could e the iggest com&etiti$e ad$antage" #here are alread% t!o esta lished com&etitors in the mar*et' i"e"' S&orts De$elo&ment -o" and Hattric* -o" #hese t!o ha$e een o&erating in the mar*et for a long time and esta lished strong relationshi& !ith the customers" It is im&ortant to note that the Bla2ing S&orts' ha$e the uni)ue o&&ortunit% to uild strong relationshi& !ith all these grou& of customers ecause of the una$aila ilit% of other manufacturers in the area" #herefore' strong relationshi& uilding !ith cor&orate customers can e the iggest com&etiti$e ad$antage of the firm if utili2ed &ro&erl%" #his !ill e e4tremel% hel&ful in the initial stages of the usiness"

!ositioning #he &ositioning strateg% sets the tone for the com&an%" #his is ecause it allo!s the com&an% to uild an image in the mind of the customers" 1oreo$er' this is one of the ma(or sources allo!ing the com&an% to set a&art from other com&anies" In case of s&orts industries' it is difficult to differentiate from others' as most games and s&orts are go$erned % set standards" Ho!e$er' the )ualit% is one element that is est source of &ositioning strateg% in the mar*et" #he est strateg% !ould e to use fe! s&orts cele rities from different games as rand am assadors" #his !ill hel& uild a strong re&utation for the rand' !hich can directl% influence the customers to u% Bla2ing S&orts &roducts" #he message of the &ositioning strateg% !ould e' =Bla2ing S&orts is a rand of >ualit% &referred % the to& s&orting figures?"

!roduct Strategy Bla2ing S&orts !ill offer its customers all the s&orting e)ui&ment and accessories to its customers" #he s&orts that Bla2ing S&orts !ill concentrate on in the start !ould e Soccer'

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#ennis' Badminton' 8olf' -ric*et' #a le #ennis' Bas*et Ball' Aolle% Ball' Rug %' and Hoc*e%" #he management &lans to offer all the e)ui&ment related to these s&orts !ith all the accessories" #his !ould e the initial &lan' and as the com&an% !ill co$er its rea* e$en and starts ma*ing &rofits' the &lan !ill e to e4&and the usiness and enter into the s&orts hosier%" #he minimum duration that !ould e re)uired to initiate the s&orts hosier% usiness unit !ould e three %ears" #his !ould further hel& the com&an% to stam& its authorit% in the industr%' and ecome one of the most trusted rands among the users" #herefore' it can e said that Bla2ing S&orts !ill concentrate on its main &roduct line for the first three %ears efore going for e4&ansion in the usiness o&erations" !ro"orma #a$ance Sheet and Income Statement
2014 Current Assets Fixed Assets 1,000,000 1,000,000 2015 1,800,000 1,000,000 2016 2,944,000 1,000,000 Owners !uit" Total Assets 2,000,000 2,800,000 3,944,000 Total 2,000,000 2,000,000 2,800,000 2,800,000 #,944,000 3,944,000 Current Liabilities Long Term Liabilities 2014 0 0 2015 0 0 2016 0 0

$et %ales Cost o) *oods %old *ross +ro)it O,erating x,enses -.T .nterest -T Tax $et .n/ome

2014 &,000,000 #,000,000 2,000,000 1,000,000 1,000,000 0 1,000,000 200,000 800,000

2015 &,'&0,000 #,240,000 2,&10,000 1,080,000 1,4#0,000 0 1,4#0,000 28(,000 1,144,000

2016 (,(12,&00 #,499,200 #,11#,#00 1,1((,400 1,94(,900 0 1,94(,900 #89,#80 1,&&',&20

Need o" I%&S ' (

BUSINESS PLAN

#he form of the usiness selected re)uires the com&an% to use the ICRS < 8AAP &rinci&les" #here might e arguments that the small nature of the usiness might not re)uire the com&an% to use these standards" Ho!e$er' the com&an% intends to ma*e aggressi$e e4&ansion in the coming %ears' !hich !ould re)uire these standards to e im&lemented" #he nature of the usiness is manufacturing' !hich ma*es it e$en more im&ortant for the com&an% to ha$e the 8AAP < ICRS standards" #he trans&arenc% of the financial matters is e4tremel% im&ortant' !hich !ould e eas% to achie$e !ith these standards" 1oreo$er' it is also im&ortant to note that the s%stematic &rocess !ill allo! the com&an% to go &u lic in future if com&an% intends to do so" Collo!ing these standards !ill hel& com&an% to go glo al" It ecomes relati$el% eas% for the com&an% to start their o&erations !hen the% are follo!ing the international standards es&eciall% in accounting and finance o&erations"

Sarbanes)O*$ey ct o" +,,+ and -""ect o" Convergence o" ( #usiness

! andI%&S on our

According to Cass A ,.//50 Sar anes3D4le% Act !as de$elo&ed' to ensure that the financial reports are audited against the independent financial standards, in order to find any discrepancy. ,Cass A .//5' &&" 10 #he Sar anes3D4le% Act of .//. affected the accounting &rocedures in a &ositi$e !a% for the organi2ation" Collo!ing are the some effects: &estoring Con"idence #his act !ill lead to !in the trust of the customers and in$estors in our usinessEs accounting &ractices and &rocedure" #he confidence !ill de$elo& ecause of the ada&tation of ne! rules

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for auditor inde&endence < im&ro&er influence on them+ &ro&er storage of records' &rinci&les ased accounting and recognition of Cinancial Accounting Board standards" Improved %inancia$ &eporting #his act !ill force the accountants to &ractice &ro&er financial re&orting standards" #his !ill lead to the situation !here the accountants cannot e forced to &roduce the )ualified financial statements ecause an% discre&anc% !ill e &enali2ed strictl% in the audit" Disc$osure #he need of detailed disclosure in the financial re&orts !ill lea$e no &lace for an% unethical &ractice" #he accountants !ill ha$e to &ro$ide details of e$er% account in the notes and disclosure" Improved -*ecutive &esponsibi$ity #he act !ill im&ro$e the e4ecuti$e res&onsi ilit% factor' !hich is critical in the remo$al of unethical &ractices" #his act !ill force them to e certified from -ED and -CD' electronic filling of the data and &rohi ition on an% other ethical &rocedures"

-va$uation and Contro$ #he ma(or acti$it% in an% usiness &lan is the im&lementation' monitoring and controlling" #here are certain methods that can e used in order to measure the &erformance of the com&an% against the set &lans" It is also im&ortant to note that the ma(or measure used % most com&anies is the financial figures" Cor this' a &ro&er financial anal%sis !ill e carried out using techni)ues NPA' IRR' -ost Benefit Anal%sis' etc" #he management of the Bla2ing S&orts has setu& certain goals ased on !ee*s and months and %ear" #he goals are ased on sales' re$enue' and num er of customers" 1oreo$er' another im&ortant element to measure the effecti$eness of usiness &lan is the num er of ne! net!or*s that it has o&ened for the

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Bla2ing S&orts" #he last )uantifia le method that !ill e used is RDI' !hich !ill allo! de&icting a clearer &icture of the effecti$eness of the &lan" References -herne$' A" ,./110" The Marketing Plan Handbook" -ere ellum Press" Cass A .//5' =One year later, the impact of sarbanes-o ley' $ie!ed on 5/ No$em er ./15' htt&:HH!!!"for es"comH.//5H/FH..Hc2IafI/F..sar anes"html 9otler' P" J"' < Armstrong' 8" 1" ,./1/0" Principles of marketing" Pearson Education" Sorrentino' A"' < Parisi' A" 8" ,./150" #HE RDLE DC 1E8A SPDR# EAEN#S IN DES#INA#IDN 1AR9E#IN8 S#RA#E8IES: AN IN#E8RA#ED APPRDA-H BE#KEEN DE1AND AND SUPPL73SIDE PERSPE-#IAES"