1.

Sumrio Executivo
N 1.1 RESUMO DOS PRINCIPAIS PONTOS DO PLANO DE NEGCIO
Faa um resumo dos principais pontos do seu plano.
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N 1.2. Dados dos empreendedores, experincia profissional e atribuies

Scio 1
Nome:
Endereo:
Cidade:
Estado:
Telefone :
Perfil (breve currculo)
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Atribuies do scio 1 (papel a ser desempenhado na sociedade)
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Scio 2
Nome:
Endereo:
Cidade:
Telefone 1:
Perfil (breve currculo)

Estado:

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Atribuies do Scio 2 (papel a ser desempenhado na sociedade)
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N 1.3. Dados do empreendimento

Nome da Empresa:

N 1.4. Misso da empresa

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N 1.5. Setores de atividade

( )Agropecuria

( )Indstria ( )Comrcio ( ) Servios

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N 1.6. Capital Social
Nome do Scio Valor (R$) % de participao

Nome do Scio
Scio 1
Scio 2
Scio 3
Scio 4
Scio 5
Scio 6
Total

Valor $

% de Participao

100%

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N 1.7. Fonte de recursos
Descreva qual a origem dos recursos necessrios para a abertura da empresa.
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2. Anlise de Mercado

3.
N 2.1. Estudo dos clientes
Pblico-alvo (perfil dos clientes)
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Comportamento dos clientes (interesses e o que os levam a comprar)
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rea de abrangncia (onde esto os clientes?)
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N 2.2. Estudo dos concorrentes

962.2. Estudo dos concorrentes

Qualidade
Sua Empresa

Preo

Condio de
Pagamento

Localizao

Concorrente 1
Concorrente 2

Atendimento

Servios aos clientes

Garantias oferecidas

Sua Empresa
Concorrente 1
Concorrente 2

Concluses
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N 2.3. Estudo dos fornecedores

Ordem

Descrio dos
itens a serem
adquiridos
(matriasprimas,
insumos,
mercadorias e
servios).

Nome do
fornecedor

1
2
3
4
5
6
7
8
9
10

N 3. Plano de Marketing

Preo

Condies
de
pagamento

Prazo de
entrega

Localizao

N 3.1. Descrio dos principais produtos e servios

PRINCIPAIS PRODUTOS (a serem fabricados, revendidos ou servios prestados)
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N 3.2. Preo
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N 3.3. Estratgias promocionais
Descreva as estratgias de promoo e divulgao que ir utilizar.
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N 3.4. Estrutura de comercializao

Formas de comercializao e distribuio (descreva abaixo quais sero utilizadas).
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N 3.5. Localizao do negcio
Endereo:
Bairro:
Cidade:
Estado:
Fone 1:
Fone 2 Fax:
Consideraes sobre o ponto (localizao), que justifiquem sua escolha:
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4. Plano Operacional
N 4.1. Layout ou arranjo fsico
Desenhe abaixo um esquema de como ficaro as principais reas e como sero alocadas
mquinas, equipamentos, mveis, etc.

N 4.2. Capacidade produtiva/comercial/servios

Qual ser a capacidade mxima de produo (ou servios) e comercializao?
Qual ser o volume de produo (ou servios) e comercializao iniciais?
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N 4.3. Processos operacionais
Descreva como sero feitas as principais atividades do negcio.
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N 4.4. Necessidade de pessoal
Cargo\Funo

Qualificao necessria

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5. Plano Financeiro
N 5.1. Estimativa dos investimentos fixos

A Mquinas e equipamentos
Descrio
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Qtde. X Valor Unitrio = Total

SUB-TOTAL(A) $

B Mveis e utenslios

Descrio Qtde. x Valor Unitrio Total

Qtde. X Valor Unitrio = Total

1Descrio
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SUB-TOTAL(A) $

05
TOTAL DOS INVESTIMENTOS FIXOS SUB-TOTAL(A+B) $

N 5.2. Estimativa do faturamento mensal da empresa

Produto/Servio

Quantidade
(Estimativa de
Vendas)

Preo de Venda = Faturamento Total (em R$)

Unitrio (em R$)

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6. Avaliao Estratgica
N 6.1. Anlise da matriz F.O.F.A.
Fatores Internos (controlveis)
Pontos FORAS
Fortes

Fatores Externos (incontrolveis)

OPORTUNIDADES

Pontos FRAQUEZAS
Fracos

AMEAAS

7. Avaliao do plano de negcio

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