INTERNAL ASSESSMENT: JULY 2011

Progra : M!A S"#$%o& :P'o"&%( !a$#' : 2010 S)*+"#$: E&$r",r"&")r-'%, a&. I&&o/a$%o&Tr% "-$"r : I0 1)22 Mar3-: 100 T% " : 3'r-.

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks. Attempt all questions. 1. What types of behavioral traits do entrepreneurs have that might distinguish them from no entrepreneurs? Discuss [10] 2. Briefly discuss the contextual issues that influence the emergence and growth of entrepreneurship. [10] 3. Discuss the ma or schools of thought under the micro view of entrepreneurship. [10] !. Define entrepreneurship. entrepreneurship. Discuss the needs for corporate [10]

". What are the ma or sources of innovation? Briefly explain them giving example of each. [10] #. Briefly describe the stages of the creative process. [10]

$. What four environmental trends are most instrumental in creating entrepreneurial opportunity? %rovide an example of each environmental trend and the type of business opportunity that it might help create. [10] &. 'arefully read the case given below and answer the (uestions that follow. [4*7.5=30] )ne way new products are developed is to ta*e a current product and modify it in some way. +nother way is to determine how a previously developed product can be mar*eted or used by a particular group of customers.

,he 3- 'orporation is famous for many products. among them adhesives and abrasives. + few years ago one of the 3- managers. a member of a church choir. wanted to ma*e the pages of his hymnal so he could (uic*ly find them. + boo*mar* would not do because the piece of paper could easily fall out. ,he manager needed something that would adhere to pages but not tear it. Bac* at wor*. the manager as*ed one of the members of the research and development department if an adhesive existed that would do this. )ne did. but it never had been mar*eted because the corporation found that the adhesive was not strong enough for industrial use. +t the manager/s re(uest. a batch of the glue was prepared and applied to small pieces of paper that could be used as boo*mar*s. +s the manager who had re(uested the product began to thin* about the new product. he concluded that it had uses other than boo*mar*. 0ecretaries could use it to attach messages to files. and managers could use it to send notes along with letters and memos. 1n an effort to spur interest in the product. the manager had a large batch of these 2attachable3 notes. now called %ost4it 5otes. made and began distributing them to secretaries throughout the corporation. Before long more people began as* for them. ,he manager then ordered the supply cut off and told everyone who wanted them that they would have to contact mar*eting department. When the department became inundated with calls for %ost4its 5otes. it concluded that strong demand existed throughout industry for these notes. and full production began. ,oday %ost4it 5otes is one of the largest and most successful product lines at the 3- 'orporation. 4)"-$%o&-: a. 1n the development of this product. how did the thin*ing process wor*? 6xplain b. Why did the manager have the %ost4it sent to secretaries throughout the company? What was his ob ective in doing this? c. What type of innovation was this 7 innovation. extension. duplication. or synthesis? Defend your answer. d. Which of the innovation sources help account for this product/s success? 6xplain

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