A Project Report On

Retailer Perception on Britannia Products

Submitted to the University of Rajasthan For The partial fulfillment of the requirement of ( Paper VI) for The degree of B.B.A.

SUPERVISED BY:Dr. Vaishali Purohit

SUBMITTED BY:Anmol Agarwal B.B.A Part II

Mahaveer College of Commerce, Jaipur. 2013-2014

CERTIFICATE
This is to certify that Anmol , student of Mahaveer College of Commerce , Jaipur has prepared his project report titled Retailer Perception on Britannia Products for the BBA degree Under my supervision.

Dr. Vaishali Purohit

STUDENT DECLARATION
I Anmol, student of Mahaveer College of Commerce, Jaipur declare that this project work presented in this report is My own work. This work has not been submitted to any other University for any other examination.

Anmol Agarwal
Mahaveer College of Commerce JAIPUR

PREFACE
Theory without practice has no fruit, and practice without theory has no root As a management student, we must have some practical knowledge regarding research and research methodology. The education institutions offering management programs play a significant part in inculcating the much needed managerial skills in their students, the aspiring managers. The real success of management lies in applying the professional management techniques in all managerial activities. Practical study is eminent, and plays vital role for the students of management, because classroom coaching and theoretical study alone are not enough. To survive in this highly competitive world, practicality outweighs theoretic. Students are supposed to learn the various principles of business administration conceptually but accuracy and efficiency in their implementation is possible only through exposure to practical environment. Through this project report work we can better understand the different aspects like research design, measurement and scaling techniques, questionaire and form design, data collection, analysis and interpretation. Through this report we can understand business research methodology in practical term. Hence, to attain this objective and to have the outlook of all intricacies of corporate world, we have undertaken the research project about "Retailers perception towards Britannia Products."

I have tried my best and have applied all my efforts, knowledge and sources available, in this project.

ACKNOWLEGEMENT
In corporate world practical knowledge does matter To take this sentence in our mind, we have started our project on Retailers perception towards Britannia Products. It is with profound indebtness that we acknowledge the efforts of all the well-wishers who have in some or the other way contributed in their own special way to the success of this project. We would like to express a deep sense of gratitude to Dr. Vaishali Purohit for her advice and constant encouragement and timely help throughout the course of our project. We would like to thank Dr. Vaishali Purohit for providing us this golden opportunity for preparing this report and providing us with a guideline regarding the project .We would like to thank all the respondents who give their valuable time for filling the questionaire and providing necessary information regarding our project. Last but not the least we thank all the persons who have directly or indirectly supported in this project.

Anmol