BRACT’S

Vishwakarma Institute of Management

Marketing Assignment
By
Vaibhav M Lokhande Roll no: 30(A)
Umesh B Siroya Roll no: 49(A)

Topic: Vodafone
Introduction:

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known
as Racal Telecom Limited, approximately 20% of the company's capital was offered to the
public in October 1988. It was fully demerged from Racal Electronics Plc and became an
independent company in September 1991, at which time it changed its name to Vodafone
Group Plc.
Vodafone Group Plc is the world's leading mobile telecommunications company, with
a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States
through the Company's subsidiary undertakings, joint ventures, associated undertakings and
investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United
States the Group's associated undertaking operates as Verizon Wireless. During the last few
years, Vodafone Group has entered into arrangements with network operators in countries
where the Group does not hold an equity stake. Under the terms of these Partner Market
Agreements, the Group and its partner operators co-operate in the development and
marketing of global products and services, with varying levels of brand association.

At 30 June 2009, based on the registered customers of mobile telecommunications ventures

in which it had ownership interests at that date, the Group had 315 million customers,
excluding paging customers, calculated on a proportionate basis in accordance with the
Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and the Company's
American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The
Company had a total market capitalisation of approximately £63.6 billion at 30 July 2009.

Vodafone Group Plc is a public limited company incorporated in England under registered
number 1833679. Its registered office is Vodafone House, The Connection, Newbury,
Berkshire, RG14 2FN, England.
Development of Vodafone:

2005

• December

Vodafone announces completion of acquisition of 10% economic interest in Bharti

Tele-ventures in India
Vodafone will be McLaren Mercedes Title Sponsor
Acquisition of the assets of Telsim in Turkey
Vodafone launches global Mobile TV
Sir John Bond succeeds Lord MacLaurin as Chairman.

• November

Vodafone announces new football sponsorship with the UEFA Champions League

• October

Sale of Vodafone Sweden

Acquisition of a 10% economic interest in Bharti Tele-Ventures in India

• July

Vodafone reaches 165 million proportionate customers

Vodafone announces new four year sponsorship of the England Cricket Team

• May

Vodafone completes acquisition of control of MobiFon in Romania and Oskar in the

Czech Republic
Vodafone launches Vodafone Simply

• January

Vodafone reaches 150 million customers - strongest quarter since December 2000
2006

• December

Sale of 25% stake in Switzerland's Swisscom

• November

Competition of sale of 25% stake in Belgium's Proximus

• September

Vodafone launches first Vodafone-only branded 3G consumer handset

Vodafone reports 10 million Vodafone Passport customers
Vodafone to deliver fixed-line broadband services in the UK

• June

Proposed Return of Capital via a B share scheme announced

• May

Vodafone announces completion of acquisition of the assets of Telsim in Turkey

Vodafone and Softbank agree to form mobile partnership

• April

Completion of sale of Vodafone Japan to Softbank

• March

The number of Vodafone live! customers with 3G reached 10 million

• February

Impairment review and update to outlook

• January

Completion of sale of Vodafone Sweden

2007

• December

A consortium led by Vodafone Group is awarded the second mobile phone licence in
Qatar
Indus Towers Limited, an independent tower company in India is formed between
Vodafone, Idea and Bharti

• October

Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication Services
SLU from Tele2 AB Group

• May

Vodafone announces completion of the acquisition of Hutch Essar from Hutchison

Telecommunications International Limited
Vodafone launches first ultra-low cost handsets

• February

Safaricom, Vodafone's partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete simple
financial transactions by mobile phone
Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a leading
operator in the fast growing Indian mobile market
Vodafone announces agreements with both Microsoft and Yahoo! to bring seamless
Instant Messaging (IM) services to the mobile which can be accessed from both the
PC and mobile handsets
Vodafone signs a series of ground-breaking agreements which will lead to the
mobilising of the internet. YouTube agrees to offer Vodafone customers specially
rendered YouTube pages on their mobile phones. With Google, Vodafone announces
its intention to develop a location-based version of Google Maps for. With eBay,
Vodafone announces it is to offer the new eBay mobile service to customers, With
MySpace.com Vodafone announces an exclusive partnership to offer Vodafone
customers a MySpace experience via their mobile phones

• January

Vodafone reaches 200 million customers

2008

• December

Vodafone completes acquisition of additional 4.8% stake in Polkomtel

• November

Vodafone to acquire an additional 15% Stake in Vodacom Group which will increase
Vodafone's shareholding from 50% to 65%. Vodacom Group will be listed on the
Johannesburg Stock Exchange and the remaining 35% of Vodacom Group will be
demerged by Telkom to its shareholders.

• October

Vodafone launches the new exclusive BlackBerry® Storm™ smartphone from

Research In Motion

• August

Completion of the acquisition of a 70 percent stake in Ghana Telecom.

• July

Vittorio Colao succeeds Arun Sarin as Group Chief Executive

Vodafone acquires a 70% stake in Ghana Telecom for $900 million.

• June

Vodafone and Apple(R) announce the iPhone 3G will be available in Australia, Italy,
New Zealand and Portugal on July 11, and in the Czech Republic, Egypt, Greece,
India, South Africa and Turkey later this year.
Vodafone announces that Verizon Wireless, its affiliate in the US, has agreed to
acquire Alltel Corp. for a total enterprise value of US$28.1 billion in cash and
assumed debt.

• May

Vodafone announces that it has agreed to acquire the 26.4% interest in Arcor that it
does not already own from Deutsche Bahn AG and Deutsche Bank AG for a cash
consideration of €474 million.

• February

Vodafone carries out technical trials of 3G femtocells to assess how effectively the
technology is able to deliver wireless high-speed data and voice services inside homes
and business locations.
Safaricom and Vodafone announce that M-PESA, the innovative mobile money
transfer service launched in March 2007, now has 1.6 million customers.
2009

• June

Completion of merger between Vodafone Australia Limited and Hutchinson 3G

Australia Pty Limited.

• March

Telefonica and Vodafone announce milestone Pan European collaboration to share

network infrastructure in Germany, Spain, Ireland and the UK.

• February

Hutchinson and Vodafone agree to merge Australian telecom operations to form a

50:50 joint venture.

• January

Vodafone trials HSPA+ mobile broadband at speeds of up to 16 Mbps.

Meet the board:
Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having
previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior independent

director and his role includes being available for approach or representation by
directors or significant shareholders who may feel inhibited from raising issues
with the Chairman. He is also responsible for conducting an annual review of the
performance of the Chairman and, in the event it should be necessary,
convening an annual meeting of the non-executive directors.

The Company considers all its present non-executive directors to be fully

independent. Read the terms of appointment for non-executive directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief executives:
The chief executive officers of our subsidiary operations worldwide are listed
below. To find out more about each CEO, please click on each name.

CEO Albania Haris Broumidis

CEO Australia Nigel Dews

CEO Czech
Muriel Anton
Republic

CEO Egypt Hatem Dowidar

CEO Germany Fritz Joussen

CEO Ghana David Venn

Nikolaos
CEO Greece
Sophocleous

CEO Hungary György Beck, dr

CEO India Marten Pieters

Charles
CEO Ireland
Butterworth

CEO Italy Paolo Bertoluzzo

CEO Malta Inaki Berroeta

CEO Jens Schulte-

Netherlands Bockum
CEO New
Russell Stanners
Zealand

Antonio
CEO Portugal
Carrapatoso

CEO Qatar Grahame Maher

CEO Romania Liliana Solomon

Francisco (Paco)
CEO Spain
Roman

CEO Turkey Serpil Timuray

CEO UK Guy Laurence

What they do:
Mobile is always at the heart of what we do, but now we are moving into
integrated mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed
Download Packet Access), but also using fixed line broadband services like DSL
(Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their
homes and offices. They are notified about email with our consumer push email
service, access existing instant messaging services on the move, and share
images and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers
an alternative to a traditional fixed telephone line. Vodafone Zuhause in
Germany and Vodafone Casa in Italy, provide our customers with an easy-to-use
mobile service, combined with low-cost fixed line telephony and DSL (Digital
Subscriber Line) broadband.

We have extended our reach into the office by delivering richer business
applications and integrated fixed and mobile services, such as higher speed
internet access.

With developments in technology we can provide integrated mobile and PC

offerings to give our customers a consistent experience whether they are at
home or on the move.
Market partners:
Vodafone Group has entered into arrangements with network operators
in countries where the Group does not hold an equity stake. Under the
terms of these Partner Market Agreements, Vodafone and its partner
operators co-operate in the marketing of global products and services
with varying levels of brand association.

This strategy enables Vodafone to implement services in new territories

and to create additional value to their partners' customers and to
Vodafone's travelling customers without the need for equity investment
in these countries.

Similar agreements also exist with a number of the Group’s joint ventures, associated
undertakings and investments (the affiliates).

Region Country Brand name Website

Europe

Austria A1 http://www.a1.net

Armenia MTS http://www.mtsgsm.com

Azerbaijan Nar http://www.azerfon.az

Region Country Brand name Website

Belgium Proximus http://www.proximus.be

Bulgaria Mobiltel http://www.mtel.bg

Channel Airtel-
http://www.airtel-vodafone.je
Islands Vodafone

Croatia VIPnet http://www.vipnet.hr

Cytamobile-
Cyprus http://www.cyta.com.cy
Vodafone

Denmark TDC http://www.tdc.com

Estonia Elisa http://www.elisa.ee

Vodafone
Faroe Islands http://www.vodafone.fo/
Faroe Islands

Finland Elisa http://www.elisa.fi

France SFR http://www.sfr.com

Vodafone
Iceland http://www.vodafone.is
Iceland

Latvia Bité http://www.bite.lv

Lithuania Bité http://www.bite.lt

Luxembourg Tango http://www.tango.lu

Macedonia/FY
VIP operator http://www.vipoperator.com.mk/
ROM

Norway TDC http://www.tdc.com

Serbia VIP mobile http://www.vipmobile.co.yu/

Si.mobil-
Slovenia http://www.simobil.si
Vodafone

Sweden TDC http://www.tdc.com

Switzerland Swisscom http://www.swisscom.ch

Region Country Brand name Website

Ukraine MTS http://www.mtsgsm.com

Russia

Russia MTS http://www.mtsgsm.com

Americas

Caribbean Digicel http://www.digicelgroup.com

Chile Entel http://www.entelpcs.cl

Honduras Digicel http://www.digicel.hn

Panama Digicel http://www.digicelpanama.com

Asia, Middle
East and Africa

Afghanistan Roshan http://www.roshan.af

http://www.mtc-
Bahrain Zain
vodafone.com.bh/

Fiji Vodafone Fiji http://www.vodafone.com.fj

SmarTone- http://www.smartone-
Hong Kong
Vodafone vodafone.com.hk/

http://www.softbankmobile.co.jp
Japan Softbank
/en/

Kenya Safaricom http://www.safaricom.co.ke

Malaysia Celcom http://www.celcom.com.my

Singapore M1 http://www.m1.com.sg/

Sri Lanka Dialog http://www.dialog.lk/

Thailand Dtac http://www.dtac.co.th/english/

Turkmenistan MTS http://www.mtsgsm.com

UAE Du http://www.du.ae

Uzbekistan MTS http://www.mtsgsm.com

Vodafone around the world:

Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the
United States.

• Global footprint map

Supplier news:
Vodafone Supplier Awards
Each year Vodafone's Global Supply Chain Management team recognises those
vendors which have contributed towards the our ongoing success through their
continuous pursuit of excellence and provision of business benefits.
 Business integrity:
The Board supports high standards of corporate governance which are critical to
our business integrity and to maintaining investors' trust in our Company.

Board of Directors
Biographies of all Board members and information about the Board and director
changes.

Board Committees
Composition and activities of all three principal Board committees.

Executive Committee
Information on the Executive Committee and biographies of members.

Compliance
Details of Vodafone Group Plc's compliance with the UK Listing Authority’s
Combined Code, and information regarding the impact of the Higgs Review and
Sarbanes-Oxley Act.

Code of ethics
In accordance with SEC rules published following the Sarbanes-Oxley Act of
2002, the Company has adopted a written code of ethics applicable to the
Company's senior financial officers, including the Company's principal executive
officer.

Disclosure Committee Charter

The Company has a Disclosure Committee reporting to the Chief Executive and
Chief Financial Officer. The Committee has responsibility for reviewing and
approving controls and procedures over the public disclosure of financial and
related information.

Memorandum of Association
Full text of the Memorandum of Association of the Company.

Articles of Association
Full text of the Articles of Association of the Company, adopted at the AGM in
2009.