10850 Marketing 100 Summer 01 !

01"

S#$%M ID &e'(rt )(*er S+eet

Name: WENDY HONG WEN LIN Student Number: 16709791 Tutors Name: Jeffrey Quak Tutorial Day: Thursday Tutorial Time: 9.00am-1 .00!m Student "omments to #e$turer%Tutor &if any' :(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( ((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( )lease read the follo*in+ and ele$troni$ally si+n *here indi$ated: De$laration: , de$lare the atta$hed assi+nment is my o*n *ork and has not been !re-iously submitted for assessment. This *ork $om!lies *ith "urtin uni-ersity rules $on$ernin+ !la+iarism and $o!yri+ht. &.efer to ***.!oli$ies.$urtin.edu.au%do$uments%unit(outlines-!la+iarism(state.do$ for $o!yri+ht and !la+iarism information. , ha-e retained a $o!y of this assi+nment for my o*n re$ords. /le$troni$ Si+nature of student:

Wendy Wenlin

.e$orded 0ark:(((((((((((((((((((((((((((((((((((((((((((((((((((( #e$turer%Tutor *ho marked: ((((((((((((((((((((((((((((((((((((((((((

CRICOS (Perth - 00301J) (Sydney - 02637B)

Marketing 100 Unit O t!ine

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%#,LE O- )ON%EN%S
Contents
"ontents..............................................................................................................................................................1 Situation 2nalysis%Tar+et 0arket ,dentifi$ation .e!ort for Nestl3 4oko 4run$h&44'....................................5
1%0Sit ati"n &na!y'i'(C rrent Marketing Mi)%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% * 1%1C rrent Pr"d +t%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% * 1%2C rrent Pri+e%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% , 1%3C rrent P!a+e%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 6 1%*C rrent Pr"-"ti"n%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 7 2%0Seg-entati"n .he"ry%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% $ 2%1/e#ine and e)0!ain 'eg-entati"n%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% $ 2%2.hree 1ene#it' t" 2e't!3 4"k" 4r n+h (44) #r"- 'ing 'eg-entati"n%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%$ 3%0.arget Market Chara+teri'ti+'(I-age'(Rati"na!e .a1!e%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 5 *%0Re#eren+e 6i't%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 17

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Marketing 100 Unit O t!ine

Situation Analysis/Target Market Identification Report for Nestl Koko Krunch(KK)

1.0 Situati(n #na/01i1$)urrent Marketing Mi2
1.1 Current Product 44 satisfies the $onsumers !hysiolo+i$al needs in order to sur-i-e for !ersonal $onsum!tion &6addell7 Jones7 and 8eor+e 0117 10'. 44 $onsists of 9 :itamins7 :itamin "7 ,ron7 ;oli$ 2$id7 ;ibers and is made *ith *hole +rain that $an lo*er do*n the risk of diabetes7 $an$er and disease. 4oala7 the mas$ot of 44 is easily identifiable to $ustomers for <ui$k !ur$hases in $on-enien$e stores. The in+redients are a$$urately labeled to enable $onsumers on informal de$ision makin+ on 44 and all additi-es of 44 are of !lant ori+in. ,nternational or+ani=ations and federal authorities re+ulate all the food additi-es stri$tly to ensure that 44 is safe for $onsum!tion. 44 is branded as >6hole 8rain7 thus it is -e+etarian-friendly and the >?alal by the ,slami$ Da*ah "oun$il of the )hils is another attribute to sho* that 44 is safe for the $onsum!tion of 0uslims. The $ountry of ori+in and e@!iry date is sho*n to !ro-ide more le+ally re<uired labelin+ information of the !rodu$t to the $ustomers &/lliot7 .undle-Thiele7 and 6aller 01 7 19'. 44 "om!any is stri$tly res!onsible for !ro-idin+ the $ountry in *hi$h the !rodu$t *as manufa$tured on the !rodu$t !a$ka+in+ a$$urately &6atson 009'. 44 should not be eaten after the e@!iry date as the nutrient $ontent may not be the same as de$lared on the label &"anadian ;ood ,ns!e$tion 2+en$y 01 '. A./S"B/ 0,SS,CND +ame !ro-ides more satisfa$tion to the $ustomers *hile $onsumin+ 44. /@tra ser-i$es su$h as $onta$t numbers and email addresses are +i-en to $ustomers for easy $ommuni$ation bet*een $ustomers and 44 "om!any for $onsultation if there are any !roblems en$ountered by $ustomers. Different lan+ua+es are labeled on the !a$ka+in+ for $on-enient to $ustomers from different $ountries to buy the !rodu$t. "ashiers at the retail stores also !ro-ide !lasti$ ba+ to the $ustomers for $on-enien$e and safety !ur!ose so to a-oid the !rodu$t from bein+ dama+ed. The many makes and models of 447 su$h as the s$hool-!a$k 44 as $hildren $an brin+ small !a$kets of 44 to s$hool for $onsum!tion7 thus !arents *ill also !ur$hase s$hool-!a$k 44 for the $hildren. 44 is a $onsumer !rodu$t that !ur$hased to satisfy a $ustomers !ersonal *ants so $onsumers $onsume 44 re+ularly and are a-ailable at most retailers7 thus in-ol-e only little en+a+ement of time for makin+ !ur$hasin+ de$isions &/lliot7 .undle-Thiele7 and 6aller 01 7 19'. 44 is $lassified as sta!le !rodu$t *hi$h usually not mu$h !romotion for 44 due to ine@!ensi-e !ri$e &/lliot7 .undle-Thiele7 and 6aller 01 7 19'. "ustomers *ill not a$$e!t other substitute !rodu$t if $ustomers $annot find 44 as it is $on-enien$e !rodu$t for $ustomers. 44 has been more than E years in the market of stron+7 $onsistent +ro*th history in Sin+a!ore due to the uni<ueness of its brand name >Nestl3 4oko 4run$h and brand lo+o *hi$h is >a mother bird nestlin+ t*o baby birds that hel!s foster the brand loyalty of $onsumers by its form of self-e@!ression and status. The uni<ueness of brand name and brand lo+o hel!s the $onsumer to identify s!e$ifi$ !referred !rodu$t for the redu$tion of !ur$hase risk and to differentiate bet*een 44 and other $ereal !rodu$ts and denotes its !rodu$t <uality to the $onsumers (/lliot7 .undle-Thiele7 and 6aller 01 7 19'. 9ar$ode and slo+an >8./2T "?C"C#2T/F T2ST/ are distin$ti-e as!e$ts for 44 to identify and differentiate 44 from $om!etin+ !rodu$ts &/lliot7 .undle-Thiele7 and 6aller 01 7 19'.

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Marketing 100 Unit O t!ine

1.2 Current Price 44 e@ists in mono!olisti$ $om!etition market *here there are a lot of firms $om!etin+7 but ea$h firm has some $ontrol o-er the !ri$e $har+ed due to the differentiated offers for different marketin+ se+ments on 44 for !rofit ma@imi=ation obGe$ti-e &/lliot7 .undle-Thiele7 and 6aller 01 7 19'. ,n mono!olisti$ $om!etition7 there is freedom of entry for ne* firms into the industry that any ne* firm is free to set u! business for 44 and ea$h firm !rodu$es 44 in some *ay different from its ri-als7 thus firms $an raise its !ri$e *ithout losin+ all its $ustomers7 thou+h elasti$ally demand +i-en to the lar+e number of $om!etitor to *hom $ustomers $an turn7 this is kno*n as !rodu$t differentiation &Sloman 00H7 1IJ'. 44 is elasti$ demand *hen a +i-en $han+e in !ri$e is a$$om!anied by a lar+e !ro!ortionate $han+e in <uantity demanded &Sloman 00H7 5J'. 6hen a +i-en $han+e in !ri$e of a !arti$ular !rodu$t is a$$om!anied by a small !ro!ortionate $han+e in <uantity demanded of the !rodu$t7 this situation is $alled as inelasti$ demand &Sloman 00H7 5J'. The $onsumer demand for 44 is elasti$ to the $han+es of !ri$e as there are many sellers in the mono!olisti$ $om!etition market thou+h there is !resen$e of !rodu$t differentiation. 9usiness $osts su$h as fi@ed $osts and -ariable $osts are -ery im!ortant for the firms to determine the !ri$e of 44. ;i@ed $osts are $om!letely inde!endent of out!ut7 and do not -ary *ith the !rodu$tion le-el7 su$h as the rent and $oun$il ta@ on !remises that sell 447 insuran$e on business e<ui!ment and *a+es !aid to administrati-e staff &?ut$hin+s 01 7 0'. :ariable $osts are dire$tly related to the le-el of out!ut and -ary dire$tly to the !rodu$tion le-el7 su$h as sales $ommission of 44 and the *a+es of $ashiers and sho!kee!ers in the retail sho!s &?ut$hin+s 01 7 1'. ;irms that sell 44 are in !rofit-oriented aim *hi$h means the !ri$in+ strate+y fo$uses on !rofit ma@imi=ation *hereby the $ondition is that the mar+inal re-enue of sellin+ 44 must be e<ual to mar+inal $ost of !rodu$in+ 44 &Sloman 00H7 159-1E '. 2 !rofit-oriented !ri$in+ strate+y is used by marketers in sales of 44 alike to attain the ma@imi=e total net !rofit to in$rease sales -olume at s!e$ifi$ time !eriod after all !rodu$tion and marketin+ $osts are dedu$ted rather than $om!ete *ith $om!etitors &#aura 9arten 01 '. The $urrent !ri$e of 44 is about the same as $om!etitors !ri$es. "onsumers !ur$hase 44 based on the !rodu$t ima+e7 features and <uality other than Gust $onsiderin+ the !ri$e of the !rodu$t7 thus !rodu$t $om!etition and brand $om!etition bet*een 44 "om!any and $om!etitors o$$urred. )rodu$t $om!etition means some !rodu$ts are broadly similar7 but ha-e different benefits7 features and !ri$es that distin+uish them from $om!etin+ !rodu$ts *hereas brand $om!etition is !rodu$ts *hi$h -ery similar and offers the same benefits7 features and !ri$e to the same tar+et market &/lliot7 .undle-Thiele7 and 6aller 01 7 E0'. 44 $om!any has already fostered the de-elo!ment of $onsumers brand loyalty *ith the !rodu$ts benefit on safe-$onsumer su$h as ?alal lo+o7 6hole +rain lo+o7 the e@!iry dates7 the koala mas$ot7 the +ames7 to satisfy the $onsumers needs and *antsK e-en the !ri$e of 44 is also reasonable and affordable for re+ular !ur$hase by $onsumers. ,n non-!ri$e $om!etition7 $om!etitors fo$us more on !romotions e@tensi-ely of the !rodu$t <uality7 lo$al $on-enien$e7 and $ustomer ser-i$e distin$ti-ely rather than $onsiderin+ lo*erin+ do*n the !ri$e of 44 &/lliot7 .undle-Thiele7 and 6aller 01 7 HI'.

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1.3 Current Place "onsumers buy 44 indire$tly throu+h indire$t $hannel by retailers to $onsumer *hi$h rea$hes +eo+ra!hi$al dis!ersed from the manufa$turer to *holesalers and retailers7 as it is more $on-enient to !ur$hase 44 from retail stores that are near to housin+ estate. /a$h manufa$turer only has to +o to intermediate7 and then *holesaler distributes 44 to the retailers7 thus $ontributes to a more effi$ient and effe$ti-e needs for $onsumers to !ur$hase 44 by redu$in+ the ne$essity of transa$tion and more $o-era+e of market &/lliot7 .undle-Thiele7 and 6aller 01 7 15J'. There are many lo$ations *here $onsumers $an !ur$hase 44 and is kno*n as intensi-e distribution. /lliot7 .undle-Thiele7 and 6aller & 01 7 159' state that intensi-e distribution is an a!!roa$h to the $o-era+e of market that distributes !rodu$ts throu+h e-ery suitable intermediary for the obGe$ti-e of a$hie-in+ mass-market sellin+ of the !rodu$t and 44 is distributed at e-ery !la$e that !eo!le *ould usually and reasonably e@!e$t to find and !ur$hase it *hi$h is kno*n as the $on-enien$e +oods-this is the !ur!ose of intensi-e distribution strate+y has many numbers of intermediaries of the intensi-e distribution &/lliot7 .undle-Thiele7 and 6aller 01 7 159'. "onsumers $an !ur$hase 44 from su!ermarkets like NTB" ;air)ri$e7 Sho! n Sa-e and "old Stora+e. "onsumers *ant a-ailability7 undama+ed +oods and <uality $ustomer ser-i$e for ma@imum satisfa$tion &/lliot7 .undle-Thiele7 and 6aller 01 7 1EE'. The a-ailability and fre<uently u!dated sto$ks on the latest information on the !ri$es and e@!iry dates of 44 in su!ermarkets makes it $on-enient for $onsumers to !ur$hase7 44 !rodu$ts are arran+ed in order on the ra$ks of ea$h su!ermarket and also !lasti$ ba+s !ro-ided to the $onsumers to !re-ent the 44 from dama+e7 also the mutual res!e$t bet*een *orkers and $ustomers7 $omfortable7 air-$onditioned and !leasant emotional en-ironment for $onsumers to sho! 44 in su!ermarkets. 44 "om!any has +athered the information of marketin+ $hannel fun$tion and distributed the marketin+ resear$h and intelli+ent-sour$e le-el of lo$al kno*led+e on the $onsumer beha-ior in the !arti$ular lo$ation and 44 is a $onsumer !rodu$t *hi$h defined as !rodu$t !ur$hased to satisfy the !ersonal *ants of an indi-idual &/lliot7 .undle-Thiele7 and 6aller 01 7 15I'. 44 is a non-durable and !erishable !rodu$t as food !rodu$t $annot last for a lon+ time for stora+e as the nutrients o@idi=ed after the e@!iry date7 44 *ill s!oilt and $han+e its te@ture and $han+e its te@ture be$ome not tasty to $onsume. ,ntensity $om!etition of the market7 su$h as timeliness7 minimal order effort and $onsistent deli-ery of 44 by the *holesaler of the !rodu$t also influen$es the distribution of 44 to the market &/lliot7 .undle-Thiele7 and 6aller 01 7 1H5'. Timeliness is *hereby $onsumers $an !ur$hase 44 at anytime be$ause retail sho!s su$h as 5 hours I-/le-en *ill ne-er $lose. "onsumer $an !ur$hase 44 *here e-er !la$e as the !rodu$t is al*ays on sto$k arran+ed in order on the shel-es of the retail stores7 the retail stores *ill ne-er out of 44 sto$k as there is a $onsisten$y of deli-ery by 44 "om!any to the stores. 0inimal order effort is defined as the lo*est amount of order a$$e!table to a seller on a !rodu$t7 and also $an be used in the !ur!ose for $onsumers to !ur$hase 44 on an easy-basi$7 as su$h most of the retail stores are near to housin+ estate7 $onsumers need not tra-el far to !ur$hase 447 this is a situation of minimal order effort and is one of the benefits of $onsumers *ants.

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Marketing 100 Unit O t!ine

1.4 Current Promotion ,nternet and ne*s!a!ers are used by 44 "om!any as marketin+ tools for sales !romotion7 sales !romotion in-ol-es any in$enti-e *hi$h is a basi$ benefit that !ro-ided by 44 "om!any to en$oura+e the sales for$e on 44 and en$oura+e $onsumers to !ur$hase 44 by $han+in+ the !er$ei-ed !ri$e of 44 tem!orarily &/lliot7 .undleThiele7 and 6aller 01 . 10J'. )romotion is a short-term business strate+y to influen$e $onsumers beha-iour *here marketers $an !romote sales throu+h neutrali=in+ the $om!etiti-e ad-ertisin+s and !romotions7 holdin+ $urrent users and in$rease !rodu$t usa+e &/lliot7 .undle-Thiele7 and 6aller 01 . 1'. 44 "om!any $om!ares and !romotes 44 *ith the $om!etitor !rodu$t by ad-ertisin+ 44 on ,nternet and ne*s!a!ers. 44 "om!any holds $urrent users by offerin+ dis$ounts on normal !ri$in+7 bonus !rodu$t on 44 to satisfy the $urrent $onsumers *ants and needs. 44 "om!any !ut effort on the $reati-ity and inno-ation on 44 *ith ne* ideas on in$reasin+ the usa+e of 44K 44 !ro-ides nutrients and enGoyments on +reat tasty $ho$olate fla-or and +ames for rela@ation to the $onsumers. Ne*s!a!er ad-ertisin+ is effe$ti-e on !romotin+ 44 as it has a mass audien$e $o-era+e thus has better lo$al market !enetration7 ne*s!a!er is distributed and sold e-ery day and e-ery*here and tends to be $hea!er than other media due to easy-!rodu$tion de!endin+ on number of -ariables7 ne*s!a!er is +ood for re!eat e@!osure to the $onsumers *hi$h is a -ital element of effe$ti-e ad-ertisin+7 thus $an rea$h to !ossible non-readers *ho mi+ht be !art of se$ondary tar+et readers *ho other*ise ha-e little a$$ess to other media.D &Jai+anseh- 011' ,nternet is also an effi$ient marketin+ tool for sales !romotion on 44 as it is dire$ted to a !arti$ular tar+et marketK es!e$ially mother is the main tar+et market of 44 &/lliot7 .undle-Thiele7 and 6aller 01 . 11E'. 2n en+a+in+ -iral -ideo on ,nternet about 44 mi+ht rea$h !otential $ustomers *ho share it *ith their friends and $reatin+ a*areness of 44 to the !ubli$ indire$tly throu+h the $onsumersK brandin+ is an ad-ertisement *ithin a $om!uter or la!to! by bro*sin+ ,nternet on 44 $an build the brand of the !rodu$t that o*ned by Nestl3 to foster the $onsumers loyalty to 44 &/lliot7 .undle-Thiele7 and 6aller 01 . 11E'. )romotional messa+e is used to deli-er emotional a!!eal on $onsumers *hi$h link to the hedoni$7 e@!erimental model &?/0' that su++ests $onsumers often !ur$hase 44 in the !ursuit of amusement7 fantasies or sensory stimulation su$h as the amusement of +ames that !romote by 447 and is in $ontrast *ith the $onsumer !ro$essin+ model &")0' !ers!e$ti-e that $onsumers is based on the e-aluation of alternati-es fun$tionality and <uality of the !rodu$t like the in+redients of 44 for makin+ !ur$hasin+ de$ision &/lliot7 .undle-Thiele7 and 6aller 01 . 115'. 2ll !romotions send the same messa+e to $onsumers by an inte+rated marketin+ $ommuni$ation &,0"' *hi$h $ombines and $oordinates marketin+ $ommuni$ation to a$hie-e $onsistent and effe$ti-e messa+e7 the !romotional a!!roa$h is kno*n as ,0" &/lliot7 .undle-Thiele7 and 6aller 01 . 99'. "onsumers !ur$hase 44 more on their !ersonal !referen$es and likin+s on the !rodu$t as ea$h indi-iduals are ha-in+ different lifestyle7 sli$e-of-life and also based on the testimonial e-iden$e of themsel-es on 44K !referen$es7 likin+s and !ur$hase are the themes of business obGe$ti-es &/lliot7 .undle-Thiele7 and 6aller 01 . E9'. The !ush and !ull strate+y is used to aimed at a$hie-in+ the themes in business obGe$ti-es7 !ush is +o after the intermediaries like retailers *ho !ush the sales fi+ures to the $ustomer of 44K and !ull is fo$us $ommuni$ation on end $onsumer of 44 to demand the !rodu$t from the retailers7 so if enou+h $ustomers demand for 447 the intermediaries *ill then sto$k 44 &/lliot7 .undle-Thiele7 and 6aller 01 . 109'.

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Marketing 100 Unit O t!ine

.0 Segmentati(n %+e(r0
2.1 Define and explain segmentation Se+mentation is a marketin+ $on$e!t *hi$h di-ides $onsumers or !otential $onsumers from the o-erall market set u! into smaller subsets $om!risin+ of $onsumers *ith a similar taste7 demand and !referen$e in the $om!arable set of *ants and needs that $an satisfied by a marketin+ !ro!osition distin$ti-ely7 and is normally referred to as the 5)s *hi$h stand for !rodu$t features7 !ri$e7 ser-i$e and distribution !la$e7 and !romotion &0arket Se+mentation 01 '. There are four ty!es of market se+mentation7 *hi$h are +eo+ra!hi$al se+mentation7 demo+ra!hi$ se+mentation7 !sy$ho+ra!hi$ se+mentation and beha-ioural se+mentation &0arket Se+mentation 00J'. 0arket se+mentation is aimed for the obGe$ti-e of tar+et marketin+ on a !arti$ular !rodu$t and ser-i$es on the !arti$ular $ate+ori=ed +rou! of $onsumers &/lliot7 .undle-Thiele7 and 6aller 01 . 1J1'. 2.2 Three benefits to Nestl o!o runch " # from using segmentation 8eo+ra!hi$al se+mentation is defined as the $urrent !la$e of the !rimary tar+eted market for the sales of the !rodu$t 44. 9y ha-in+ +eo+ra!hi$al se+mentation7 44 "om!any has the ad-anta+e of market e@!ansion *hereby one the 44 "om!any are bein+ $atered to a $ertain territory of market7 the 44 "om!any $an then e@!and its territory to a nearby territory of the tar+eted market immediately &?itesh 9hasin 011'. Demo+ra!hi$ se+mentation is defined as $lassifi$ation on $onsumers based on $learly identifiable $hara$teristi$s of ea$h of an indi-idual so to di-ersify a lar+e +rou! of !o!ulation in the $urrent lo$ation into s!e$ifi$ $onsumer +rou!s &?itesh 9hasin 011'. Demo+ra!hi$ se+mentation brin+s benefit on hel!in+ the 44 "om!any to do market resear$h on $olle$tin+ and analy=in+ a +reat number of data in a shorter time and so to !ro-ide information to 44 "om!any for sale !romotion !ur!oses of the $urrent !romotion on 44 to the tar+eted $onsumers &?itesh 9hasin 011'. Thus7 demo+ra!hi$ se+mentation is -ery effi$ient and effe$ti-e use for mass marketin+ &?itesh 9hasin 011'. )sy$ho+ra!hi$ se+mentation is defined as the di-ision of $onsumers into subsets from a lar+e +rou! of !o!ulation based on the lifestyle of ea$h indi-iduals7 $onsumers a$ti-ities and interests &?itesh 9hasin 011'. 9y se+mentin+ the !sy$holo+i$al as!e$ts of $onsumers in their de$ision makin+ on !ur$hasin+ 447 44 "om!any *ill understand more on the needs and *ants of the $onsumers on buyin+ 44 at retail stores and to kee! tra$k the desired *ants of the $onsumers on the inno-ation and $reati-ity of 44 into more fun$tional usa+e for the $onsumers. Thus7 !sy$ho+ra!hi$ se+mentation enhan$es the 44 !rofits for business and $reates a better +ro*in+ $han$e of 44 "om!any &?itesh 9hasin 010'. 44 "om!any understand that different indi-idual ha-e different $ir$umstan$es7 and the $onsumers $ir$umstan$es $han+es *hen time !asses by7 $onsumers *ill +ro* older7 $onsumers form families7 $onsumers $han+es Gobs or +et a Gob-!romoted7 $onsumers $han+es their !attern on !ur$hasin+ the !rodu$t 44 that a!!eal to them at different sta+e of life-$y$le7 44 "om!any $an retain more $ustomers *ho mi+ht other*ise turn to other $om!etin+ !rodu$ts or brands by in$reasin+ the 44 sales !romotion on the $urrent !rodu$t or do more resear$h and de-elo!ment on the $urrent !rodu$t 44 for more ad-an$e !romotion so to *ithstand the $om!etiti-e !ressure &?itesh 9hasin 010'.

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".0 %arget Market )+ara3teri1ti31$Image1$&ati(na/e %a4/e

&This form is a-ailable in ele$troni$ form on 9la$kboard. Sin+le s!a$in+ 10!t font $an be used ,NS,D/ the table.' )(/umn ".1: S)/",;," "hara$teristi$s of your assi+ned brands !rimary tar+et market #ND e@!lanation of *hy they are rele-ant to your !rodu$t. 1.1.1 S6E)I-I) )+ara3teri1ti3: 2 3(untr0 is the !eo!le of a nation that +o-erned $ountry by a !oliti$al territory7 and Sin+a!ore is a $ountry *hi$h tar+eted by marketers of the !rodu$ts on +oods and ser-i$es. 8 / C 8 . 2 ) ? , " S6E)I-I) )+ara3teri1ti3: 2 '('u/ati(n is that all the indi-iduals that inhabits a +eo+ra!hi$al area-$ountry *hereby a statisti$al sam!le data is $olle$ted from a resear$h &Definin+ )o!ulations 01 '. 2 !o!ulation +ro*s by se@ually re!rodu$tion of the members in it7 the males and females interbreed to inter+rades the !o!ulation into a +reater de+ree &Definin+ )o!ulations 01 '. E2'/anati(n (7 5+0: The in$reasin+ !o!ulations of Sin+a!ore had been in$reased the sales of 44 as the !rimary tar+eted market is on the $hildren7 mothers in household !ur$hases 44 *hen the $hildren need the essential nutrients and minerals in 44 for meals es!e$ially the mornin+ breakfast $ereal. 2$$ordin+ to a resear$h study7 a statisti$ sho*s that there is an in$rease of .EM in the !o!ulation of Sin+a!ore in year 01 $om!ared to the !re-ious year &Sin+a!ore Ne*s 01 '. The statisti$s also !ro-ed that there is more female than male from the .EM +ro*th of the !o!ulation7 *hen the total of marria+es in$reases bet*een the male !o!ulation and female !o!ulation7 there is likely that more $hildren *ill be !rodu$ed7 thus total births of year 01 *ill in$rease as *ell &Sin+a!ore Ne*s 01 '. 6hen the total births in$reases7 the !o!ulation of the $ountry in$reases &Sin+a!ore Ne*s 01 '. E2'/anati(n (7 5+0: 8ross Domesti$ )rodu$t &8D)' in Sin+a!ore has enGoys the su$$essful of $ontra$tin+ a 1.EM in the third <uarter of year 01 $om!ared to the !re-ious <uarter &Sin+a!ore 8D) 8ro*th .ate 01 '. 2 +ro*th in 8D) in$reases the !ur$hasin+ !o*er of the $onsumers on the !rodu$t 44 *hi$h had been marketed in Sin+a!ore for more than E years of history. )(/umn ". : ,ma+e that illustrates $hara$teristi$ +i-en in "olumn 1.1 &,nsert !i$tures belo*'L 1. .1 )(/umn ".": /@!lain +(5 the ima+e !ro-ided in "olumn 1. illustrates the $hara$teristi$ !ro-ided in "olumn 1.1. 1.1.1 AThis ,s ?ome7 TrulyD is one of the national son+s of Sin+a!ore &8erald 8iam 011'. This son+ symboli=es that Sin+a!ore is a home for all nations in Sin+a!ore7 home is a !la$e *here food7 shelter for !rote$tion and lo-e is !ro-ided to ea$h indi-idual in the homeK and e-ery home has its o*n *a-e of emotion that e-ery member in it must take u! the role of res!onsible in order to maintain the harmony and se$urity of the home-the $ountry7 Sin+a!ore &8erald 8iam 011'.

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S6E)I-I) )+ara3teri1ti3: )/imate is referred as the a-era+e of humidity7 tem!erature7 sunshine7 !re$i!itation7 *ind -elo$ity and other measurement on the elements of the *eather *hi$h !re-ail $hara$teristi$ally in a $ountry and is o$$urred o-er lon+ !eriod of time a$$ordin+ to meteorolo+i$al $ondition &Jeanne .yba 00J'. 8 / C 8 . 2 ) ? , " S6E)I-I) )+ara3teri1ti3: 8r4an means that a !la$e *here it is !ertained to or it is lo$ated in a to*n or $ity7 *here the !la$e is de-elo!in+ into metro!olitan or emer+in+ into a denser !o!ulation of area by a +rou! of nation in the $ountry &0anali Cak 01 '. Brban areas are tend to be te$hnolo+i$al ad-an$ement and de!ri-ed in lu@ury items7 fa$ilitated *ith modern amenities like ,nternet7 satellite $ommuni$ation fa$ilities7 tele-ision7 tele!hones7 0.T and buildin+s &0anali Cak 01 '. E2'/anati(n (7 5+0: The fa$ilities and ad-an$ed te$hnolo+y of Sin+a!ore hel!s the marketers and 44 $om!any on sales !romotion of 44 as marketin+ tools to the !rimary tar+et market by ad-ertisin+ the !rodu$t on ne*s!a!ers and ,nternet &/lliot7 .undle-Thiele7 and 6aller 01 . 11E'. E2'/anati(n (7 5+0: The $limate in Sin+a!ore is *arm and hi+h humidity le-el and so the a-ailability of 44 in most of the retail stores and su!ermarkets of Sin+a!ore are in fully air-$onditioned to !re-ent the 44 !rodu$t from !erishes easily and that the !rodu$t is more durable in time for $onsum!tion &6eather and "limate in Sin+a!ore 00J'.

The or$hid7 :anda 0iss Joa<uim is the national flo*er of Sin+a!ore7 and it symboli=es that Sin+a!ore is a $ountry *ith *arm and humid $limate be$ause :anda 0iss Joa<uim only $an +ro* *ell under robust sun and hea-ily fertili=ed to !ro-ide the !lant for its -erti$al su!!ort so the !lant $an +ro* taller and strai+ht u!ri+ht &Cur National ;lo*er 01 '.

The dia+ram sho*s that Sin+a!ore is a de-elo!ed $ountry7 fully e<ui!!ed *ith modern buildin+s7 effi$ient trans!ortation system and $ommuni$ation tools that ea$h to*n is linked to one another7 from "hina To*n to "ity ?all7 Somerset7 6aterfront7 Tam!ines and Simei -ia the bus ser-i$e and 0.T ser-i$e of Sin+a!ore 0ass .a!id Trans!ort &S0.T' and also 6i;i ,nternet system *hi$h is a-ailable in almost e-ery $orner in Sin+a!ore7 this fa$ilities hel!s $onsumer to !ur$hase +oods and ser-i$es from *here e-er the $onsumer *ant.

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)(/umn ".1: S)/",;," "hara$teristi$s of your assi+ned brands !rimary tar+et market #ND e@!lanation of *hy they are rele-ant to your !rodu$t. 1.1. S6E)I-I) )+ara3teri1ti3: Gen9er: 6oman is $ommonly used to refer as an adult human female. 6oman is normally $hara$teri=ed !hysi$ally in feminine by ha-in+ lon+ haired7 the fa$ial make u!7 the dressin+s on $lothes fashion *ith a$$essories su$h as ne$kla$e and earrin+s7 and the sittin+ !osture. D / 0 C 8 . 2 ) ? , " S6E)I-I) )+ara3teri1ti3: #ge: 2+e is defined as a !arti$ular sta+e of life $y$le in an indi-idual e@isted life. 8eneration N *hi$h is indi-iduals that born in the year of 19HH to 19IH7 or at the a+e ran+in+ from 1H to 5H is one of +rou!s tar+eted by marketers. E2'/anati(n (7 5+0: 8eneration N is the best edu$ated a+e ran+e of $onsumers as they are mostly ba$helor-de+reeholder. 2n indi-idual *hi$h are hi+hly edu$ated and hi+h maturity le-el tends to be more informati-e alerts in makin+ de$ision of !ur$hasin+ 44 by analysin+ the in+redients and other information *hi$h are !ro-ided on the !a$ka+in+ of the !rodu$t. E2'/anati(n (7 5+0: 6orkin+ mothers are mainly tar+eted for the 44 "om!anys market as *orkin+ mothers are the de$ision maker for !ur$hasin+ the !rodu$t to the needs of the $hildrens $onsum!tion in the family.

)(/umn ". : ,ma+e that illustrates $hara$teristi$ +i-en in "olumn 1.1 &,nsert !i$tures belo*'L 1. .

)(/umn ".": /@!lain +(5 the ima+e !ro-ided in "olumn 1. illustrates the $hara$teristi$ !ro-ided in "olumn 1.1. 1.1. The ima+e sho*s that an adult human female *ith lon+ haired7 $lothed in a modern feminine dress suite *ith the a$$essories of ne$kla$es7 earrin+s and make u! on li!sti$ks of her fa$ial feature and *ith an ele+ant lady-like sittin+ !osture *hi$h is $ate+ori=ed in the $hara$teristi$ of a *oman.

The ima+e sho*s that fi-e *omen in their a+e ran+in+ from 1H to 5H and all are hi+hly edu$ated as so to be em!loyed by D9S 9ank $om!any in mana+er status and senior staffs of the offi$e.

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S6E)I-I) )+ara3teri1ti3: Et+ni3it0: /thni$ity is the identity of a +rou! of indi-iduals *ith different ra$es7 $ultural7 beliefs and lan+ua+es. E2'/anati(n (7 5+0: 2ll ethni$s in Sin+a!ore $an $onsume 44 as 44 is -e+etarian-friendly be$ause 44 is made of *hole +rain and 44 is !ro-en to be safe$onsume food !rodu$t for the 0uslims7 thus all ethni$s are the tar+et of 44 marketers.

D / 0 C 8 . 2 ) ? , "

Sin+a!ore has a -ariety and *ide di-erse on the ethni$ity of the !o!ulation as the $onsumers $an be $lassified into different ra$es or reli+ions7 su$h as 0alays7 "hinese7 ,ndians7 Sikhs7 "hristians7 0uslims7 9uddhists7 :e+etarians and others. The >6hole 8rain lo+o and >?alal lo+o on the !a$ka+in+ has !ro-en that the $ultural and lifestyle of all different ethni$s in Sin+a!ore are bein+ $onsidered by the food !rodu$er.

S6E)I-I) )+ara3teri1ti3: H(u1e+(/9 )(m'(1iti(n: ?ousehold $om!osition is defined by the si=e of a family li-in+ to+ether and is determined by the relationshi!s bet*een members of a family. E2'/anati(n (7 5+0: 6hen a household $om!osition is lar+e and *ith youn+ $hildren su$h as the situation of youn+ married $ou!les *ith youn+ $hildren in ;ull Nest ,7 the !ester !o*er of $hildren is stron+ that !arents !ur$hasin+ de$isions on 44 are stron+ly influen$ed by the $hildrens needs and *ants &/lliot7 .undle-Thiele7 and 6aller 01 . 1 1'.

The !i$ture sho*s that a household $om!osition of a youn+ married $ou!le *ith fi-e $hildren7 this is $onsidered as a lar+e si=e of household $om!osition.

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)(/umn ".1: S)/",;," "hara$teristi$s of your assi+ned brands !rimary tar+et market #ND e@!lanation of *hy they are rele-ant to your !rodu$t. 1.1.1 S6E)I-I) )+ara3teri1ti3: :#LS 3/a11i7i3ati(n: 9elie-ers is one of the tar+eted market se+ments7 and is $ommonly kno*n as indi-iduals *ho are slo* and hardly to $han+e the habits of their li-es7 al*ays look for bar+ain7 +enerally interest in readin+ &/lliot7 .undle-Thiele7 and 6aller 01 . 19 '. ) S F " ? C 8 . 2 ) ? , " E2'/anati(n (7 5+0: "onsumers *ho are in 9elie-ers $ate+ory are more family and $ommunity oriented7 indi-iduals *ho has a-era+e in$ome or modest mean7 and brand loyalty to 44 as belie-ers are kno*led+eable of the benefits of 44 by readin+7 so belie-ers *ill took short time for de$ision makin+ on !ur$hasin+ 44 &/lliot7 .undleThiele7 and 6aller 01 . 19 '. S6E)I-I) )+ara3teri1ti3: #3ti*itie1; Intere1t1 an9 O'ini(n<#IO= : "onsumers $hoose the !rodu$t that they !refer to !ur$hase and $onsume based on the $ommunity that they are $ate+ori=ed in7 the ty!es of food they interested and the !rodu$t benefits them the best. E2'/anati(n (7 5+0: 6orkin+ mothers !ur$hase Nestl3 4oko 4run$h as breakfast $ereal for their $hildren to $onsume as 44 is a healthy $hoi$e of food to $onsume be$ause 44 !ro-ides the minerals and nutrients su$h as -itamins and fibers that an indi-idual needs for meal $onsum!tion.

)(/umn ". : ,ma+e that illustrates $hara$teristi$ +i-en in "olumn 1.1 &,nsert !i$tures belo*'L 1. .1

)(/umn ".": /@!lain +(5 the ima+e !ro-ided in "olumn 1. illustrates the $hara$teristi$ !ro-ided in "olumn 1.1. 1.1.1 Ne*s!a!ers are one of the marketin+ tools for marketers to !romote !rodu$ts as $onsumers *ho are in 9elie-ers $ate+ory +enerally interest in readin+ that $onsumers $an +et the information of !rodu$ts bein+ !romoted in the ne*s!a!ers.

"onsumers need to $onsume the ty!es of food that they are interested in to satisfy their basi$ needs of !ersonal $onsum!tion in order to sur-i-e as food !ro-ides nutrients and ener+y to $onsumers.

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) S F " ? C 8 . 2 ) ? , "

S6E)I-I) )+ara3teri1ti3: &(0 M(rgan :a/ue1 Segment: "on-entional ;amily #ife is referred to as a res!onsi-e !attern from indi-iduals *ho are into both familyoriented and !ersonal -alues $entred. "onsumers *ho are in this $ate+ory tend to seek stron+er finan$ial se$urity and better li-in+ standardK they !ur$hase a mi@ture of +eneri$ and branded !rodu$t. &/lliot7 .undle-Thiele7 and 6aller 01 . 191'. E2'/anati(n (7 5+0: "onsumers !ur$hase both +eneri$ and branded !rodu$t7 44 is a +eneri$ !rodu$t as the !ri$e of 44 is ine@!ensi-e and affordable as 44 is $lassified in $onsumer !rodu$t and $on-enient !rodu$t.

The ima+e sho*s a youn+ married $ou!le *ith three $hildren7 the family *ho are into both !ersonal and family -alues $entred needs to balan$e u! bet*een finan$ial as!e$ts *ith li-in+ standards in order to su!!ort the $hildren li-es and the !ersonal life of youn+ married $ou!le themsel-es a +ood <uality of life *ithout ha-in+ se-ere finan$ial !roblem.

S6E)I-I) )+ara3teri1ti3: In3(me: "onsumers *ho earn medium in$ome is tar+eted market of the !rodu$t. 0edium in$ome is also kno*n as a-era+e in$ome7 $onsumers *ho are in medium in$ome $ate+ory7 they are in bet*een *ealthy and !o-erty life status. E2'/anati(n (7 5+0: 2s 44 is an ine@!ensi-e $ereal !rodu$t that medium in$omers $an !ur$hase 44 re+ularly for their mornin+ breakfast to satisfy the basi$ needs of nutrients for their healthy lifestyle.

The identified tar+eted $onsumers in Sin+a!ore market are bein+ $ate+ori=ed into medium in$omersK $onsumers earn neither a +reat amount of money nor a -ery small amount of money !er day.

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Marketing 100 Unit O t!ine

)(/umn ".1: S)/",;," "hara$teristi$s of your assi+ned brands !rimary tar+et market #ND e@!lanation of *hy they are rele-ant to your !rodu$t. 1.1.5 S6E)I-I) )+ara3teri1ti3: 81age &ate: Bsa+e rate is defined as the <uantity of a !rodu$t bein+ $onsumed or !atrona+e o-er a s!e$ifi$ internal !eriod. 0arketers need to study the resear$h on usa+e rate of $onsumers on that !arti$ular !rodu$t for sales !romotion. 9 / ? 2 : , C . 2 # S6E)I-I) )+ara3teri1ti3: #5arene11 Statu1: 2*areness is a measurement of a !arti$ular !rodu$t or brand in the market. ;irms normally set a de+ree of a*areness as a tar+et to attain the a$hie-ement of the sales on the !rodu$t by ha-in+ sales !romotion !lan and $arry out the !lan to rea$h out to the market and aim on the tar+eted $onsumers in the market. E2'/anati(n (7 5+0: "onsumers !ur$hase 44 based on their !ersonal interest and !referen$es of 44 by interested on Gud+in+ *hether the !rodu$t is benefi$ial to them for re+ular $onsum!tion su$h as referrin+ to the in+redient list of the 44 that $an !ro-ides $onsumers -itamins7 fibers and other minerals *hi$h are essential for the $onsumers health. E2'/anati(n (7 5+0: The usa+e rate of $onsumers on 44 is hea-y as 44 is an ine@!ensi-e and also +ood <uality of health $hoi$e on mornin+ $ereal !rodu$t.

)(/umn ". : ,ma+e that illustrates $hara$teristi$ +i-en in "olumn 1.1 &,nsert !i$tures belo*'L 1. .5

)(/umn ".": /@!lain +(5 the ima+e !ro-ided in "olumn 1. illustrates the $hara$teristi$ !ro-ided in "olumn 1.1. 1.1.5 The !ie $hart sho*s that the !er$enta+e of users is hi+her than the non-users of the !rodu$t after a market resear$h by the $om!any.

. "onsumers *ill only !ur$hase the !rodu$ts that $au+ht the attention of their eyes due to self-interests and self!referen$es.

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9 / ? 2 : , C B . 2 #

S6E)I-I) )+ara3teri1ti3: ,ran9 /(0a/t0: 9rand loyalty means the relati-ely !ossibility of $onsumers turn to other brand *hen a $han+e in of the !ri$e7 features or <uality of the !arti$ular !rodu$t o$$urred. "onsumers are loyal *hen they !ur$hase a !arti$ular !rodu$t on a $onsistent basis and is normally affe$ted on the $onsumers !referen$es and $onsumer beha-iour. E2'/anati(n (7 5+0: "onsumers of 44 are stron+ loyalty as they only re<uires a short time to make !ur$hasin+ de$ision.

The ima+e sho*s the *ords >/@treme ;aith *hi$h means the loyalty of a !erson to a $ertain thin+.

S6E)I-I) )+ara3teri1ti3: O4>e3ti*e1: CbGe$ti-es is referred as a +oal to aim of an indi-idual and often on based on the !erson o*n Gud+ments *ithout bein+ influen$ed by fa$ts re!resented on a !arti$ular matter or the feelin+s or o!inion of the !ersonal indi-idual. E2'/anati(n (7 5+0: "onsumers !ur$hase 44 for the !ur!ose of !ersonal $onsum!tion for meal on breakfast $ereal7 a basi$ need for a start of e-eryday.

The bull eye symboli=es the obGe$ti-e or !ur!ose of the $onsumer !ur$hase on the !arti$ular !rodu$t. The arro*bullets that tar+et on the bull eye re!resent marketers aim on the $onsumer beha-iour by doin+ market resear$h on the reasons of $onsumer de$ision makin+ to !ur$hase a !arti$ular !rodu$t.

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?.0&e7eren3e Li1t
Date #abellin+ on )re-!a$ka+ed ;oods. 01 . "anadian ;ood ,ns!e$tion 2+en$y htt!:%%***.ins!e$tion.+$.$a%food%$onsumer-$entre%food-safety-ti!s%labellin+-food-!a$ka+in+-andstora+e%date%en+%111 1EI5H95JI%111 1EIE5EH11 Deborah S. 6atson. 009. ?o* to determine $ountry of ori+in. 2$$essed No-ember 17 htt!:%%***.donaldson.$om%en%su!!lier%$om!lian$e%ori+in.!df Definin+ )o!ulations. 01 . 8eneti$s 2nd So$ial S$ien$e: /@!andin+ Transdis$i!linary .esear$h. 8eneti$ Di-ersity and )o!ulations. 2$$essed De$ember E7 htt!:%%***.n$h!e+.or+%bssr%inde@.!h!O o!tionP$om(k Q-ie*PitemQidP100:definin+-!o!ulationsQ,temidP11H /lliot 8re+7 Sharyn .undle-Thiele7 Da-id 6aller. 01 . Marketing. 6iley Q Sons 2ustralia7 #td.
nd

ed. 0ilton Qld7 2ustralia: John

8erald 8iam. 011. This ,s ?ome7 Truly-Stand B! 2nd ;i+ht ;or ,tR 6ord)ress. 2$$essed De$ember E7 htt!:%%+erald+iam.s+% 011%0 %this-is-home-truly-stand-u!-and-fi+ht-for-it% Sneed >didT ?itesh 9hasin. 010. Si@ .eason ;or 0arket Se+mentation. 0arketin+91.$om-0arketin+ Tutorials and 0arketin+ "on$e!ts. 2$$essed De$ember 17 htt!:%%***.marketin+91.$om%*hy-marketse+mentation% ?itesh 9hasin. 011. H 2d-anta+es of Se+mentation. 0arketin+91.$om-0arketin+ Tutorials and 0arketin+ "on$e!ts. 2$$essed De$ember 17 htt!:%%***.marketin+91.$om%H-ad-anta+es-se+mentation% ?itesh 9hasin. 011. Demo+ra!hi$ Se+mentation. 0arketin+91.$om-0arketin+ Tutorials and 0arketin+ "on$e!ts. 2$$essed De$ember 17 htt!:%%***.marketin+91.$om%demo+ra!hi$-se+mentation% ?itesh 9hasin. 011. )sy$ho+ra!hi$ Se+mentation. 0arketin+91.$om-0arketin+ Tutorials and 0arketin+ "on$e!ts. 2$$essed De$ember 17 htt!:%%***.marketin+91.$om%!sy$ho+ra!hi$-se+mentation% ?ut$hin+s7 8lenn. 01 . Accounting In Practice 2012. 2ustralia: John 6iley Q Sons 2ustralia7 #td. Jai+anesh-. 011. 2d-anta+es of Ne*s!a!er 2ds. 2$$essed De$ember 7 htt!:%%***.*arriorforum.$om%blo+s%Gai+anesh-%15EJ -ad-anta+es-ne*s!a!er-ads.html Jeanne .yba. 00J. 6hats The Differen$e 9et*een 6eather and "limateO N2S2s /arth-Sun S$ien$e Ne*s Team. 2$$essed De$ember E7 htt!:%%***.nasa.+o-%mission(!a+es%noaan%$limate%$limate(*eather.html #auren 9arten. 01 . Definition of )rofit-Criented )ri$e Strate+y. 2$$essed De$ember 17 htt!:%%***.eho*.$om%about(HE9 I01(definition-!rofit(oriented-!ri$e-strate+y.html 0anali Cak. 01 . Brban -s. .ural #i-in+. 9u==le. 2$$essed De$ember E7 htt!:%%***.bu==le.$om%arti$les%urban--s-rural-li-in+.html 0arket Se+mentation. 01 . the 0arket Se+mentation "om!any. 2$$essed De$ember 7 htt!:%%***.marketse+mentation.$o.uk%se+mentation(tms$.htm 0arket Se+mentation: 0eanin+7 9asis and Ty!es of Se+mentation. 00J. 0ana+ement Study 8uide. 2$$essed De$ember 7 htt!:%%***.mana+ementstudy+uide.$om%market-se+mentation.htm

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Marketing 100 Unit O t!ine

Cur National ;lo*er. 01 . National )arks 9oard7 Sin+a!ore. 2$$essed De$ember E7 htt!:%%***.n!arks.+o-.s+%$ms%inde@.!h!Oo!tionP$om($ontentQ-ie*Parti$leQidPI9Q,temidPHI Se+mentation. 000. 0arketin+ Tea$her.$om. 2$$essed De$ember 7 htt!:%%***.marketin+tea$her.$om%lesson-store%lesson-se+mentation.htmlU Sin+a!ore 8D) 8ro*th .ate. 01 . Tradin+ /$onomi$s: Statisti$s Sin+a!ore. 2$$essed De$ember E7 htt!:%%***.tradin+e$onomi$s.$om%sin+a!ore%+d!-+ro*th Sin+a!ore Ne*s. 01 . S!ore )o!ulation B! 2t E.11 0illion7 J M .esidents #i-e ,n ?D9 ;lats. 0edia"or! "hannel Ne*s 2sia. 2$$essed De$ember E7 htt!:%%***.$hannelne*sasia.$om%stories%sin+a!orelo$alne*s%-ie*%1 J5I1%1%.html Sneed >didT Sloman7 John. 00H. Economics. Hth ed. Bnited 4in+dom: ;inan$ial Times )renti$e ?all. 6addell Dianne7 8areth .. Jones7 Jennifer 0. 8eor+e. 011. Contemporary Management Asia Pacific. nd ed. North .yde N.S.6.: 0$8ra*-?ill 6eather and "limate in Sin+a!ore. 00J. 8uide 0e Sin+a!ore. J2NBS "or!orate Solutions. 2$$essed De$ember E7 htt!:%%***.+uidemesin+a!ore.$om%relo$ation%introdu$tion%$limate-in-sin+a!ore

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