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SARVAJANIK EDUCATION SOCIETY

S. R. Luthra Institute of Management M.T.B. College Campus, Athwalines, Surat NOTICE


SHIFT II SEMESTER II (MM) DIVISION - A/2
Date: 24th February, 2014

Assignment
Instructions 1. Select the brand for preparing the assignment. Register your brand on a paper along with 2. 3. 4.
your group no. & name. It will be registered on First come first serve basis. Submission of the assignment report is on the group basis. It carries 10 Marks per student. Date for the submission of the assignment report & Viva Voce are same as on the day fifth module presentation is schedule. It is already communicated via Notice Board for the subject of MM. Submission of the report for the same is in the form of Hard Copy with Spiral. (Use both side printing) Title page format is similar to given in first Semester.

5. 6.

Format for submission of the Assignment Report


1. 2. 3. 4. Introduction of Selected Industry (Your brand belongs to that industry) (3-5 Pages) Introduction of Parent company of the Brand (5-7 Pages) Theory on Marketing Mix (2-3 Pages) Product (5-7 Pages) a. Product variety b. Quality c. Design d. Features e. Packaging f. Size g. Services (if any) h. Warranties i. Returns

5. Price (3-5 Pages) a. Price of product to end user b. Price of product to various channel partners c. Discounts (if any) d. Payment Period (specially for channel partners) e. Credit terms f. Different prices based on different form of product, different size, and different variety, etc... 6. Place (5-7 Pages) a. Different channels used by brand b. Level of channels used by brand c. Assortments decision d. Inventory e. Transportation f. Margin of channel partner g. After sales services (if any) h. Terms of company for appointing channel partners for brand (wholesaler and/or Distributor) 7. Promotion (5-7 Pages) a. Different media that brand have used till now for promotion. b. Images of different tools c. Successful campaigns d. Promotional strategies 8. Conclusion (1 Page)

Harshesh Patel
Assistant Professor

SARVAJANIK EDUCATION SOCIETY


S. R. Luthra Institute of Management M.T.B. College Campus, Athwalines, Surat NOTICE
SHIFT II SEMESTER II (MM)
Date: 24th February, 2014 FIFTH (5th) MODULE PRESENTATION Instructions 1. Select the new product for Fifth (5th) Module Presentation. Register your product on a paper 2. 3. 4. 5. 6.
along with your group no. & name. It will be registered on First come first serve basis. Submission of the Fifth module presentation report is in the group basis. It carries 20 Marks. Submission of report for fifth Module Presentation for the subject of MM is already scheduled and communicated via notice board. Submission is in the form of Hard Copy with Spiral. (Use both side printing) Title page format is similar to given in first Semester.

Format For Submission of the Report for fifth module presentation

1. Executive Summary 2. Situation Analysis


2.1. Market Summary 2.1.1. Market Demographics 2.1.2. Market Needs 2.1.3. Market Trends 2.1.4. Market Growth 2.2. SWOT Analysis 2.2.1. Strengths 2.2.2. Weaknesses 2.2.3. Opportunities 2.2.4. Threats 2.3. Competition 2.4. Product Offering 2.5. Key to Success 2.6. Critical Issues 3. Marketing Strategy

3.1. Mission 3.2. Marketing Objectives 3.3. Financial Objectives 3.4. Target Markets 3.5. Positioning 3.6. Strategies 3.7. Marketing Program 3.8. Marketing Research 4. Financials 4.1. Break-even Analysis 4.2. Sales Forecasts 4.3. Expense Forecast 5. Controls 5.1. Implementation 5.2. Marketing Organization 5.3. Contingency Planning 5.3.1. Difficulties and risks 5.3.2.Worst-case Risks

Harshesh Patel
Assistant Professor