VivaLife Nov-Dec 2009

VivaLife
Nov - Dec 2009

Volume 1 - Issue 2
Living Life to the Fullest
Hamburg
The funky side of this famed city
Nobel Prizes 2009

Besides the Peace Prize
Motorvating
A look at super cars and more
Have your Say
On soldiers and journalists
How to make Money make Money

Part 2 of our guide to investing in stocks and bonds
Oats
Facts on this grainy meal
Copenhagen 2009
Climatic Conference on Climate Change
VIVALIFE 2 Nov - Dec 2009
CONTENTS
Editorial 5 29
6 10

Super Cars and More 6
Hamburg 10
14 Nobel Prizes 2009 14

20
Normaderm Promat 19
Tech Talk 20
Going Green 24 26
Copenhagen 2009 26
Have your Say 29
33 How to Make Money Make Money - Part 2 30
Oats - a healthy meal 33

36
Your Cosmic Calendar 36
Cover Picture by Andrey Rakhmatullin at Photoxpress
Managing Editor Sunil P’vee Senior Editor Yacoub Omar Editorial Assistant Marcel Assousi
Content Contributors Butros Shadly - Ken Rubin - Leena Ayyad - Martin Tobola - Rita Alshoaibi
Art Director Manuel Johnson Senior Web Designer Mohammed Abbas
Photography Ashraf Hassan
Sales Manager Shamsudeen HM Marketing Analyst Yasmin Mehdi
For Content ed@vivalife1.com For Advertisement ads@vivalife1.com For more info info@vivalife1.com
Website www.vivalife1.com
© MBS Group Publication - All rights reserved
www.vivalife1.com 3 Nov - Dec 2009

From the Stephen Webster Burning Rocks collection for De Beers

Exclusively at DE BEERS Stores in the region
An Editorial Note ...
O
ne of the occupational territories and consolidates its
perquisites of being in the presence in others, let us raise a
media profession is the toast to the digital pathway that
opportunity it gives us to travel has helped level the playing field
all over, meet people from every for millions of people around
walk of life and listen. If there is the world. With over one billion
any single trait that makes for a people interlinked to more than
good journalist, I would say it is a trillion pages, the internet has
the ability to listen. And, as you truly helped make the world a
listen, no matter where you are smaller place.
or who you are talking with,
invariably one thing becomes But can the internet also help
abundantly clear — it is a pretty create a smarter world — a world
small world out there. that overcomes obstacles to hu-
man development; a world where
Why? Simply that … as we look people are put at the center of
around it is obvious that the development? While bracing for
world we live in is changing at after-shocks from the recent
a rapid phase. And, no matter economic upheavals, the ques-
what people say, the confluence tion increasingly being asked
of ideas, thoughts and actions, was what the world economic
spurred and spread through var- scenario would look like once the
ious media, has helped create dust had settled.
far more similarities than differ-
ences between people of differ- Now, with signs of recovery
ent countries, cultures and back- emerging and talks of rebuild-
grounds. ing the infrastructure arising,
the critical question we need to
At the heart of this transition ask is, are we only going to ap-
is the internet network which ply plaster patches over our eco-
turned 40 in October, and which nomic and social fissures, or are
has changed forever the way we we going in for transformational
interact with one another and the changes? Are we only going to
world around us. Belying earlier repair what is broken, or are we
fears, the internet has benefitted going to rebuild for a brighter fu-
not only large enterprises, but ture and a smarter planet?
also individuals and communities
as well as small and medium en- The window of opportunity to
terprises that form the engine of transform the ways we man-
economic growth everywhere. age economic growth, measure
social progress and maintain
The internet could even further environmental sustainability, is
‘flatten the world’ if the intelli- fast receding. We need to act
gence, insight and knowledge, and act now, if we are to build
gained from crunching mountains a world where people can realize
of data by massive computation- their full potential, increase their
al powers and sophisticated ana- choices and enjoy the freedom to
lytics, currently available only to lead lives they value.
elite institutes, were more readily
P ’ v e e
Sunil
made available to everyone. As it
continues to encroach upon new

Super Cars and More
Porsche Panamera
I
n 2009, commemorating than other models in its seg- per litre, the Panamera S can
the 100th birth anniversary ment. The car’s overall length of accelerate to 100 km/h in just
Ferry Porsche, the auto- 4,970 mm gives it an unmistak- 5.6 seconds, and continue to a
entrepreneur responsible for able GT silhouette, especially top speed of 285 km/h.
creating the first Porsche car, with the short, sporting over-
the iconic brand introduced its hangs front and rear. It comes PDK also comes as standard on
fourth nameplate, the Pana- with highly individual, strongly the 4.8-litre, 400-hp Panamera
mera. Standing alongside the contoured air intakes instead of 4S, which also features Porsche
other sports models the 911, a conventional radiator grille. Traction Management (PTM) and
Boxster and Cayman and the Strong wheel arches and the an intelligent all-wheel drive
SUV Cayenne, the 4-seater, long and sleek bonnet typical of system. Like the S, it is capable
GranTurismo Panamera heralds the 911. The strikingly, mus- of producing 500 Nm of torque
Porsche’s entry into the luxuri- cular shoulders over the rear between 3,500 and 5,000 rpm,
ous sedan segment. wheels, the dynamic sweep of but the 4S can hit 100 km/h in
the coupé-like roofline and the just 5.0 seconds and is capable
The Panamera is a marvel of en- visible tailpipes continue to be- of a top speed of 282 km/h. Its
gineering and design excellence stow the feel of its forebears. economy rating is as impressive
that refines Porsche’s experience as its performance, achieving
and passion of last 60 years into The Panamera is a far cry from fuel consumption of just 11.1
an exclusive vehicle with unique Ferry Porsche’s initial design, l/100 km.
propositions. Packed with true the Porsche 356, with its air-
Porsche DNA and a wide range cooled, rear-mounted, 4-cylin- With a 500-hp, eight-cylinder
of innovative technologies, the der, 35 hp engine. The 4.8-litre engine and bi-turbo technology,
Panamera combines the looks Panamera S generates 400 hp the top of the range Panamera
of a coupé, the opulence of a through a strong, fuel-efficient, Turbo, comes with PDK as stan-
luxury car, four-seater space eight-cylinder motor that dard alongside all-wheel drive.
and Porsche’s distinctive driv- drives the rear wheels via a the It generates 700 Nm of torque
ing dynamics. The Panamera is Porsche-Doppelkupplungsgetrie- from 2,250 to 4,500 rpm and
available in three versions — the be (PDK) dual-clutch transmis- boasts a power output per litre
S, the 4S and the Turbo. sion with seven gears, which of 104.1 hp. The Turbo produces
improves the fuel consump- scintillating performance with
Through its proportions alone, tion to a mere 12.5 l/100 km. a top speed of 303 km/h and
measuring 1,931 mm in width With its 500 Nm of torque from a staggering time of only 4.2
and 1,418 mm in height, the between 3,500 and 5,000 rpm, seconds form 0 to100 km/h. In
Panamera is lower and wider and an excellent 83.2 hp output spite of the Turbo’s performance

potential, it still registers mea- functions, from ABS and anti- lored seats. Low seat positions
ger fuel consumption of just slip control (ASR) to engine give the driver and passengers a
12.2 l/100 km. drag-force control (MSR), auto- direct feeling of the road that is
matic brake differential (ABD) typical of Porsche.
To reduce fuel consumption and and Brake Assist with pre-filling
CO2 emissions even further, all of the brake system. It also The Panamera also sets new
versions of the Panamera come features a trailer stabilizing standards in its class in terms
with Porsche’s new auto start- system, start-off management of audio and communication
stop function that automatically and halt management. PSM is with its seven-inch, color touch
switches off the engine as soon designed to intervene in critical screen fitted with both the CDR-
as the car comes to a standstill driving situations when close to 31 audio system and Porsche
— for example at traffic lights the limit by applying the brakes Communication Management
or in a traffic jam — then auto- selectively in order to stabilise (PCM), including a navigation
matically starts the engine again the car, thus offering an ex- module. As an option, rear pas-
as soon as the brake pedal is tremely high standard of active sengers can enjoy their very
released. The result is a signifi- safety combined with the unique own personal entertainment
cant reduction in fuel consump- agility typical of a Porsche. The in the Panamera, with Porsche
tion, particularly in city traffic. driver however has the option to Rear Seat Entertainment, incor-
Porsche Active Suspension Man- deactivate the PSM. porating two consoles integrated
agement (PASM) is a standard in the headrests of the front
feature on the Turbo and an From a design perspective, the seats with swiveling seven-inch,
option on the Panamera S and Panamera was developed as a TFT color displays that integrate
4S. Its three manually adjust- four-seater right from the start cordless infrared headsets.
able control maps and frequen- and boasts a unique interior that
cy-specific damping provide a fits perfectly within the car’s With its focus on safety and
wide range of adjustments, from niche. Despite its unusually low the environment combining
extra sporting through to ex- and stretched silhouette, the with excellent performance and
tremely comfortable motoring. Panamera’s dimensions give absolute comfort, the Porsche
generous room for all four seats. Panamera has been well worth
Porsche Stability Management A centre console extending all the wait. This four-door grand
(PSM) provides an extremely the way along the interior from tourismo is a unique offering
higher level of supreme active front to rear highlights a per- that sets the standard within its
safety, and comes as standard sonal cocoon for each passen- segment. Porsche Panamera is
in the Panamera. This system ger, a feeling that is continued now available at Porsche Centre
comprises a whole range of with the four individually tai- Kuwait showrooms.
John Cooper Works — the small MINI with a big attitude

T
he MINI brand, which has exhaust system and a modi- special occasion was marked by
a rich tradition steeped in fied six-speed manual gearbox the MINI United event at Silver-
racing history, started way and a stylish exterior that give stone in the UK.
back in 1964, when Paddy Hop- the car a sporty edge, the MINI
kirk shocked the world by win- John Cooper Works oozes power,The MINI John Cooper Works
ning Europe’s most important performance and agility. accelerates to 100 km/hr in
and challenging rally in Monte just 6.5 seconds and has a top
Carlo in a MINI Cooper S. This Like other members of the MINI speed of 238 km/hr. True to its
heritage continues to this day family, the latest stage in the history, the MINI’s newly devel-
in the MINI CHALLENGE profes- evolution inherits some key oped four-cylinder power unit
sional race series and the MINI qualities that set it apart from and twin-scroll turbo charger
CHALLENGE race car. its peers. It boasts some of means the maximum output is
the most advanced automotive an astonishing 211 horse power.
In line with its racing heritage, technologies ever introduced in A first in the segment, the Dy-
the MINI John Cooper Works, a MINI and cleverly builds on namic Stability Control (DSC)
with components derived di- its predecessor model to deliver including Dynamic Traction Con-
rectly from the MINI CHAL- optimum safety, efficiency and trol (DTC) comes as standard.
LENGE race car, made its recent performance at all times. And, with the sports button, the
debut in Kuwait. Using exclusive The small car with a big attitude driver can activate a special gas
extra-light alloy wheels, ex- and substance in abundance pedal control map conceived for
tremely powerful brakes, a new turned 50 this year, and that more dynamic performance and

an even more direct response and sports suspension as well as available as an accessory, in
from the steering, guarantee- full leather interior and Comfort addition to a Bluetooth interface
ing the same enjoyable go-kart Access keyless entry/ignition for and USB port.
feeling the MINI is renowned for added dynamism. In-car enter-
and which MINI drivers enjoy. tainment on the MINI John Coo- The MINI just gets better with
Further customization allows per Works includes a 6.5-inch age, and its success in Kuwait
for enhanced comfort features TFT color display with optional shows that the brand is still
and a variety of special equip- navigation system and an AUX thriving. And, with this power-
ment options that include more port featured as standard. A ful latest addition to the MINI
sporting flair with Flame Spoke special interface for complete in- stable, its popularity is bound
light alloy rims, bonnet stripes tegration of an Apple iPod is also to increase.
LFA - Lexus’ super car

A
t the 41st Tokyo Motor and meticulous aerodynamics adds to the high body-rigidity
Show in Japan, Lexus achieves instantaneous total- while reducing weight. This
unveiled a prototype of vehicle response characterized unique cabin is 100kg lighter
LFA, their two-seater, super car by high-rev and seamless ac- than a comparable aluminum
scheduled to go into production celeration, which is echoed by a cabin.
at the end of 2010. According self-defining resonance from its
to Lexus only 500 units of LFA, 4.8-liter V10 engine. Relatively higher weight com-
the pinnacle of Lexus’ F-series ponents such as the engine and
premium sports cars, will be The newly developed 4.8-liter transmission are placed within
produced and sold worldwide. V10 engine, which uses light- the wheelbase. A low center of
weight materials (aluminum gravity is made possible by the
Ultra-responsive and extremely magnesium and titanium al- use of dry sump lubrication,
stable even when taken to the loys), and is smaller than a con- along with placing peripheral
edge, the LFA creates a sense ventional V8, boasts exceptional components behind the engine.
of reassurance that opens up a power, optimal weight distribu- Furthermore, optimal place-
new world of driving emotion. tion and an exceptional power- ment of the transmission and
The LFA, which combines high to-weight ratio. A carbon fiber the fuel tank in front of the rear
output, superb chassis design reinforced plastic (CFRP) cabin axle adds to this application of

centralized mass. This minimiz- ASG transmission features vehicle stability and preventa-
es weight shift during cornering a newly developed gearshift tive safety, especially when
and contributes to outstanding actuator, providing the driver sport driving, without interfer-
performance and stability. with a very direct shift feel. Four ing with the driver’s intentions.
selectable driving modes and a An acoustically tuned surge tank
Combined with a front-engine seven-stage shift-speed selector linked to 10 individual throttle
and rear-wheel-drive configura- provide a higher level of driver bodies creates a powerful induc-
tion, the short, wide and low control. tion sound. The coordination of
body allows the LFA to achieve Track-sized high-performance intake and exhaust sounds over-
its target front-to-rear weight (Carbon Ceramic) CCM brake lap at various RPMs to create
distribution of 48:52.The driv- discs and electronically a unique, exciting and inspired
er’s seat is positioned near the Controlled Braking system soundtrack.
LFA’s center of gravity. The cen- generates ultra-powerful yet
tralized seating concept is made stable braking. The light weight The exterior design includes
possible by the use of a rear and rigid CFRP cabin combined carefully tuned aerodynam-
transaxle and vertically stacked with a front double-wishbone ics and airflow management.
torque tube and exhaust pipes suspension and a rear multilink The use of CFRP, in addition
reducing the width of the center suspension, result in a very to strength and weight advan-
tunnel. The driver placement is stable controlled ride. Detailed tages, frees up the design of the
aimed to provide maximum car- aerodynamic engineering results exterior panels allowing a fresh
to-driver feedback, especially in elements such as a flat un- super car L-finesse design. The
under sport or high G-force driv- derbody, a diffuser and a speed- interior design combines state-
ing conditions. controlled rear wing, which al- of-the-art instrument-panel
low for precise vehicle response design and technology, along
Independent, electronically at all vehicle speeds. with a variety of custom-tailored
controlled throttle bodies ensure interior trim packages to suit
precise air-feed to each of the Vehicle Dynamics Integrated the most discerning driver.
10 cylinders, enabling immedi- Management integrates numer-
ate engine response from the ous vehicle dynamic functions, Any takers? Remember, only
accelerator pedal. The six-speed which provide a high level of 500 units will be available.

Hamburg
The city on the River Elbe has an alternative but no

less exciting scene to enjoy away from the beaten
tourist track: from arts and entertainment to shop-
ping, restaurants and cafés. In secluded courtyards
and unassuming side streets lie untold creative
potential, alternative lifestyles and inspiration.

F
unky, offbeat, alternative,
discover a new side to the
Free and Hanseatic City of
Hamburg. The city’s extended
name refers to its history as a
member of the medieval Hanse-
atic League and a free Imperial
City of the Holy Roman Empire
and also to the fact that Ham-
burg is a city-state and one of
sixteen Federal States of Ger-
many.
The Hanseatic League, often

shortened to Hanse or Hansa,
was an alliance of trading cities
and their guilds that established
and maintained a trade monop- The city takes its name from the other performances of cultural
oly along the coast of Northern first permanent building on the achievement in the city and
Europe, from the Baltic to the site, a castle ordered to be built had about 7.4 million overnight
North Sea and inland, during the by Emperor Charlemagne in stays in 2007. And, with 2300
Late Middle Ages and early mod- 808 AD. The castle was named bridges crisscrossing its many
ern period. The Hanseatic Cities Hammaburg, where burg means canals, Hamburg has more
had their own law system and castle but the origins of Hamma bridges within its city limits
furnished their own protection or the location of the castle than any other city in the world.
and mutual aid. The Imperial remain uncertain. Some super- The superlatives never seem to
Free City status was established latives associated with Hamburg cease with Hamburg.
through a charter in 1189 by include: Hamburg is the second
Frederick 1 “Barbarossa”, who largest city in Germany (after The port, the Alster Lake and
granted Hamburg tax-free ac- Berlin) and the sixth-largest city St. Michael’s church; no visit
cess up the Lower Elbe into the in the European Union, with 1.8 to Hamburg would be complete
North Sea, making it a major million people living in an area without taking in these three
port in Northern Europe. of 755 square kilometers. With a iconic sights. But Hamburg
GDP of Euro 88.9 billion, Ham- wouldn’t be Hamburg if that was
burg also has the highest GDP all there was to the city. There
in Germany, approximately is a whole other world to dis-
Euro 50,000 per capita. cover beyond what is listed in
With 9.8 million twenty- the guide books. The city on the
foot equivalent units (TEU) River Elbe has an alternative but
of cargo and 134 million no less exciting scene to enjoy
tons of goods in 2007, it away from the beaten tourist
is also the second-largest track: from arts and entertain-
port in Europe (after Rot- ment to shopping, restaurants
terdam) and the ninth- and cafés. In secluded court-
largest port in the world. yards and unassuming side
streets lie untold creative po-
With more than 120,000 tential, alternative lifestyles and
enterprises the city is both inspiration.
a business hub, and with
more than 40 theatres, 60 Anyone who embarks on a tour
museums, 100 music ven- of discovery through the “hap-
ues and clubs, Hamburg is pening” districts — Schanzenvi-
also a major tourist desti- ertel, Ottensen, St. Georg and
nation, both for domestic Karolinenviertel — will soon
and overseas visitors. In realize that Hamburg more than
2005, more than 18 mil- lives up to its reputation as a
lion people visited con- city that never grows old. There
certs, exhibitions, theatres, is a real buzz about these areas,
cinemas, museums, and for example at the Flohschanze,

produce exclusive collections.
Numerous emerging labels are
making a name for themselves
on the international stage and
turning heads with their fresh
ideas and imaginative products.
But secondhand stores are also
in vogue. Hot Dogs is one of the
best places in the city to find
fabulous vintage items, whether
it’s an original Adidas jacket
from the 1980s or unworn clas-
sic sneakers from yesteryear.
The coolest parts of Hamburg
offer everything the style-con-
scious heart could desire – true
to the motto “anything goes”.
one of the finest antique and
flea markets in Hamburg. Ev- Once the alternative shop-
ery Saturday, people flock to ping opportunities have been
its stalls to haggle, hunt for exhausted, however, there are
bargains or simply browse at plenty of other places to indulge
their leisure. Not wanting to in retail therapy. From the grand
throw things away is a philoso- boulevards of Mönckeberg-
phy shared by the Lockengelöt strasse and Jungfernstieg to
store, whose owners use solder- Germany’s largest shopping ar-
ing irons and welding torches to cade, Hamburg has it all, com-
conjure up one-off items from bining style and tradition with
materials that are usually con- that certain je ne sais quois.
signed to the rubbish: discarded
vacuum cleaners become floor The city’s Hanseatic heritage
From the grand boulevards of lamps and VHS cases become is also brought to the fore, for
Mönckebergstrasse and key racks. A visit to this extraor- example by the naval cap-maker
Jungfernstieg to Germany’s dinary shop is a must for those Lars Künzel. He is the last prac-
largest shopping arcade, with eclectic tastes. titioner of his trade in Hamburg,
and makes 18 different types
Hamburg has it all, combining Individual and unconventional of cap by hand using traditional
style and are words that also describe methods. Fashionistas should
tradition with that certain the up-and-coming talent driv- clear their schedule for Ham-
je ne sais quois. ing Hamburg’s fashion scene. burg’s inaugural Shopping Days
The city’s trendiest districts are Festival, which takes place from
packed with studios and show- Friday 6 to Sunday 8 November
rooms where gifted designers 2009. It is set to be an experi-

ence to remember, with varied – yet another expression of the
programs of entertainment and city’s bohemian diversity. Mod-
mesmerizing light installations. ern design, entertainment and
an informal approach are the
After a day spent trawling the hallmarks of the 25hours Hotel
shops, Hamburg’s trendsetters Hamburg. Rooms at this three-
congregate in the Schanzen- star establishment have a cool
viertel district — the ultimate retro style and offer plenty of
insiders’ tip for a great night space as well as scope for fun.
Anyone who embarks on a tour
out. The many cafés and popu- The Superbude also offers a of discovery through the
lar little bars around Susannen- fresh take on accommodation “happening” districts —
strasse and Schulterblatt come as well as funky designs. It is Schanzenviertel,
alive as the night progresses. especially popular with younger Ottensen, St. Georg and Karo-
The latest place to see and be travelers who stay in single to
seen is the Bullerei – the restau- four-bed rooms and enjoy the
linenviertel – will soon realize
rant conceived by celebrity chef inclusive Xbox consoles and that Hamburg more than lives
Tim Mälzer. Nestling in the heart high-speed internet – perfect up to its reputation as a city
of the Schanzenviertel district, for sending messages to their that never grows old.
it serves contemporary Ger- friends back home about their
man cuisine within the histori- experiences of the Hamburg
cal cattle halls of the old Ham- scene.
burg abattoir. With stomachs
full and the night still young, The “Shopping in Hamburg”
people gravitate to neighboring package from Hamburg Tour-
exclusive Club Olympus Spa &
St. Pauli, home of the famous ismus GmbH starts at just
Fitness centre and 1 Hamburg
Reeperbahn: once notorious for €299.00 per person. It is a
CARD (free public transport,
its seedy strip joints, the former great combination of retail
discounted admission to attrac-
“street of sin” has long since therapy, luxury accommodation
tions etc.)
shed its previous image to at- and gourmet food. The price
tract a wide range of clubs, bars includes: 2 nights incl. breakfast
PS: shopping in Hamburg is
and venues. buffet in the 5-star Park Hyatt
great at any time, but it’s even
Hamburg hotel, 1 shopping
more exciting during the fes-
But even the wildest nights have voucher worth €30.00 for the
tive season. Browsing for gifts
to end at some point. Sleep- Alsterhaus department store,
is so much fun when the streets
ing off excesses is best done in 1 gourmet dinner in the hotel’s
are lit up by countless twinkling
one of the new boutique hotels Apples Restaurant, use of the
lights and the aroma of roasted
almonds and mulled wine wafts
through the air. And once the
high-street shopping is done,
there are Christmas markets of
all sizes to discover with an en-
chanting selection of stalls. The
stress and bustle of the run-up
to Christmas are soon forgotten
when baked apples, cinnamon
stars and glühwein are on offer.
Further information about shop-

ping in Hamburg and other
exciting packages is available
online at
www.hamburg-tourismus.de or
by calling +49 (0)40 3005 1300.
or +49(0)40-300 51 111
Fax: +49(0)40-300 51 220
E-Mail:
info@hamburg-tourismus.de
URL:
www.hamburg-tourismus.de

Nobel Prizes 2009
Economics: Elinor Ostrom, Oliver E. Williamson
“... annually distributed in the

form of prizes to those who,
during the preceding year,
shall have conferred the great-
est benefit on mankind. The
said interest shall be divided
into five equal parts, which
shall be apportioned as
follows: one part to the person
who shall have made the most
important discovery or inven-
tion within the field of physics;
one part to the person who
shall have made the most
important chemical
discovery or improvement; one
part to the person who shall
have made the most
important discovery
within the domain of
physiology or medicine; one
part to the person who shall
Literature: Herta Muller Peace: Barack Obama have produced in the field of
literature the most outstand-
ing work in an ideal direction;
and one part to the person
who shall have done the most
or the best work for fraternity
between nations, for the
abolition or reduction of stand-
ing armies and for the holding
and promotion of peace
congresses ...”
- Alfred Nobel

Physiology or Medicine: Elizabeth K. Blackburn, Jack W. Szostak, Carol W. Greider
Chemistry: Venkataraman Ramakrishnan, Ada E. Yonath, Thomas A. Steitz
Physics: Willard S. Boyle, Charles K. Kao, George E. Smith

I
t is unfortunate that the the Nobel Foundation an art- Medicine. Szostak of Boston’s
outstanding work done by ist who “with the concentration Harvard Medical School, Greider
recipients of this year’s other of poetry and the frankness of of John Hopkins University in
Nobel Prizes have been over- prose, depicts the landscape of Baltimore and Blackburn from
shadowed by the media hul- the dispossessed.” Born as a University of California, San
labaloo surrounding President member of a German speaking Francisco, were recognized for
Barack Obama winning the 2009 minority in Romania in 1953, their discovery of how telom-
Nobel Prize for Peace. Happily, Ms Muller together with her eres, which cap the ends of
on December 10th, the Nobel husband author Richard Wagner chromosomes, play an impor-
Prize award ceremonies will be migrated to Germany in 1987. tant role in their protection. The
held separately — for the Peace During a recent interview fol- long, thread like DNA molecules
Prize in Oslo, Norway and for lowing winning the Nobel Prize that carry our genes are packed
remaining prizes in Stockholm, in Literature, Ms Muller com- into chromosomes that are
Sweden. It is unclear why Alfred mented, “… And then I came to capped by ends called telom-
Nobel wished the Peace Prize to Germany and here in Germany eres. The scientists were felici-
be administered in Norway, but I was always the Romanian, and tated for discovering the unique
at least in this year’s case, it is in Romania I was always the DNA sequence in the telomeres
an ideal scenario. Otherwise, German. So somehow one is that protect the chromosomes
there was a strong likelihood always the other.” from degradation and for iden-
of the other prize presentation tifying the enzyme, telomerase,
ceremonies being overwhelmed The three men who shared this that make telomere DNA.
by media coverage of President year’s Nobel Prize in Physics
Obama and his Peace Prize. were recognized for achieve- In Chemistry this year’s No-
ments in fields that benefit bel Prize went to Thomas A.
In the 108 year history of the the way you are reading this Steitz of Yale University in the
Nobel Prizes, there have been online page now. The optical U.S. who shared the Prize with
829 Nobel laureates — 806 fibers along which this website Venkatraman Ramakrishnan of
laureates and 23 organizations. is coming to you and the digital Cambridge University in U.K.
Some individuals and organiza- imaging which underlies practi- and Ada E. Yonath, professor of
tions have received the prize cally all modern photographic structural biology at the Weiz-
more than once. This year 5 imaging, are the direct conse- mann Institute of Science in
women were honored with the quences of their work, done Israel, for their studies on the
Nobel Prize, a record achieve- over 40 years ago. Charles structure and function of the
ment for the Nobel committee Kao, of Standard Communica- ribosome using X-ray crystal-
seeing how since 1901, only tion Laboratories in the United lography. Ribosomes are cellular
40 women have been honored. Kingdom, first suggested that particles responsible for life’s
Marie Curie was the only woman glass fibers could be used for core processes of producing
to receive the prize on two oc- long range information transfer. proteins, which in turn control
casions. In 1970, when it finally became the chemistry in all living organ-
possible to fabricate optical isms. A better understanding
The Nobel Prize in Literature has fibers of pure glass, Kao’s work of the role of ribosome in life
been awarded 102 times to 106 paved the way for today’s ubiq- processes is crucial to the devel-
Nobel laureates between 1901 uitous, efficient, energy-saving opment of new antibiotics and
and 2009. This year’s recipi- optical cable networks. Start- other research.
ent, Herta Muller, is according to ing with a sketch in 1969, of an
image sensor based on Albert The Nobel Committee presented
Einstein’s photoelectric effect, the Nobel Prize for Econom-
William Boyle and his colleague ics jointly to Oliver Williamson
George Smith at Bell Laborato- of the University of California,
In the 108- year history of the ries developed the CCD (Charge Berkeley, and Elinor Ostrom, a
Nobel Prizes, there have been Coupled Device) sensor that political scientist from Indiana
829 Nobel laureates — 806 has become an integral element University. While traditional
laureates and 23 organizations. in modern digital imaging. economic theories have beaten
to bone the merits and limita-
Some individuals and
The Nobel Committee also tions of markets, the research
organizations have jointly awarded Jack W. of this year’s prize winners
received the prize more than Szostak, Carol W. Greider and demonstrates that economic
once. Elizabeth H. Blackburn, with analysis can help make sense of
the Nobel Prize in Physiology or most forms of social organiza-

tion. Williamson was awarded the holding and promotion of
the prize for analyzing economic peace congresses.’
governance, especially the
rules by which people exercise The gratuitous Peace
authority in companies and Prize given to Presi-
economic systems, while Os- dent Obama has
trom, who also became the first once again thrown
woman recipient of the Prize in the Nobel Peace
Economics, was recognized for Prize into a bout
her analysis of economic gover- of contention.
nance, especially the commons. The President, it
Both are considered masters, should be remem-
during the past several decades, bered, was sworn
in the relatively new institutional
in on January 20th
economics. of this year, nomi-
nations for the 2009
The five original Nobel Prizes, Peace Prize closed on
put in place through Alfred February 3rd. That left
Nobel’s will in 1895 and first the President barely two
awarded in 1901, were only for weeks, in the midst of a busy
literature, peace, medicine and schedule of reception balls
physiology, physics and chemis- and thank-you dinners, for pro decision by, ‘a speech Obama
try. The prize in economics, usu- moting peace congresses. And, gave about Islam in Cairo in
ally the last of the Nobel prizes as President of a country cur- June 2009, the president’s ef-
to be announced, is strictly rently engaged in war in Iraq forts to prevent nuclear pro-
speaking, not a prize of the No- and Afghanistan, the last thing liferation and climate change,
bel Foundation. The prize is ac- on Obama’s mind would be and Obama’s support for using
tually called The Sveriges Riks- abolishing or reducing his stand- established international bodies
bank Prize in Economic Sciences ing armies. On December 10th, such as the United Nations to
in memory of Alfred Nobel, and as Obama steps up to receive pursue foreign policy goals.’
was instituted by Sweden’s the Nobel Peace Prize, from the
Central Bank in 1968 and first Chairman of the Norwegian No- As one newspaper remarked in
awarded in 1969. Nonetheless, bel Committee, he might have its editorial: ‘a prize that, more
the prize in economics now has to do a juggling act in receiv- than achievements, honored
the same procedure of selection ing the award while waving the intentions and supports incen-
by the Swedish Academy, and olive branch and holding on to tives that have yet to bear fruit’.
the same cash award presented his reins as commander-in-chief Based on the above criteria,
at a similar ceremony as the of an army at war in Iraq and the President should also have
other Nobel prizes. Afghanistan. received the award for econom-
ics, seeing how he promised
The Nobel Prizes were intended The Nobel Peace Committee to create nearly 4 million jobs
to recognize contributions that awarded the prize to the presi- and keep unemployment below
enhanced the quality of human dent, “for his extraordinary ef- 8 percent with his highly ac-
life, through scientific advance, forts to strengthen international claimed Stimulus Plan. Also, to
literary creativity or efforts at diplomacy and cooperation the President’s credit, he spoke
bringing about peace. Alfred No- between peoples.” Ironically, of his intentions to slash bil-
bel’s will stipulates, that inter- during the whole of 2008, the lions from the national debt by
est from a fund, generated from preceding year for which he was reforming health care and to cut
his realizable estate, should be nominated, Obama was spear- costs by adding 46 million unin-
bestowed on “those who, during heading a divisive drive first sured to the mix.
the preceding year, shall have against Senator Hillary Clinton,
conferred the greatest benefit for nomination as the Democrat- As the Wall Street Journal put
on mankind.” The will goes on ic Party’s presidential candidate, it, quoting Sideshow Bob in a
to add that the Peace Prize shall and then, against Senator John 1994 episode of ‘The Simpsons,’
go, ‘… to the person who shall McCain for the presidency. “Hah! Attempted murder? Now
have done the most or the best honestly, what is that? Do they
work for fraternity among na- According to Thorbjorn Jagland, give a Nobel Prize for attempted
tions, for the abolition or reduc- who headed the Nobel Commit- chemistry?” Well, Bob, obvi-
tion of standing armies and for tee, it was influenced in its ously they now do.

Available at leading pharmacies throughout the region

NORMADERM PRO MAT
I
n this year’s Skin Health Centers which took place in UAE &
KSA, Vichy Laboratories found that 20 percent of people who
received a free skin diagnosis suffered from shiny, greasy and
oily skin. So to protect their skin from this oily effect, Vichy labo-
ratories presents a cosmetic breakthrough, “Normaderm Pro Mat”,
a skincare product that fights the sebum-activating effect of daily
UV rays with a non-stop matte effect hydrating care.
On its quest to rid women of skin imperfections Vichy Laboratories

has managed to expertly select and use the UV filters and mattify-
ing properties required to protect skin without leaving a sheen on
the skin’s surface. Normaderm Pro Mat, the latest innovation by
Vichy Laboratories, is characterized by a unique performance with
an ideal solution for shiny skin: allying protection and mattifying
efficacy.
Normaderm Pro Mat contains a suitable formula composed of

UVA/B protection without residual oiliness in order to limit sebum
production, in addition to mattifying microspheres for a “dry
touch” technology and a sebum-regulating active ingredient, Vita-
min Cg. The Normaderm Pro Mat has an exceptional efficacy, even
under extreme conditions.
The Normaderm Pro Mat is based on a new expertise by L’Oreal

Research that has demonstrated the impact of UV light, even daily
exposure, on sebum secretion and then, on shininess. In fact, the
production of squalene and triglycerides, leading fats found in the
composition of sebum, rises by 26% in areas exposed to daily UV
light, as compared to non-exposed areas.
With Normaderm Pro Mat, Vichy Laboratories once again sets itself
standards worthy of the pharmaceutical industry, responding to
the pharmacy’s principal skin concerns, coupling the very best of
technology with high safety and efficacy.
Probably one of the most im-

portant aspects in a woman is
her skin. Great looking skin is
a true
reflection of beauty, and that’s
why Vichy Laboratories strives
to find ideal solutions to help
women around the world with
their skin problems and com-
plications.

Tech Talk
Philips submits entry for first manufacturer to meet its Wataniya BlackBerry
very demanding requirements
L-Prize competition — ensuring that performance, ‘Pay as you Go’ Service
quality, lifetime, cost and avail-
ability meet expectations for
widespread adoption and mass W ataniya Telecom, has once
again reinforced its emi-
nent position in the marketplace
manufacturing. In addition to
the significant cash prize, the as the leading communications
first manufacturer to fully meet provider in Kuwait through the
the competition’s requirements availability of Wataniya Black-
will also be in consideration for berry Prepaid service to its
federal purchasing agreements, customers, aiming to boost the
utility programs and other in- customer’s experience to an-
centives. other level.
As the first Telecommunica-
The Philips submission will now tion Company to introduce the
undergo comprehensive evalua- Blackberry Prepaid service in
The U.S. Department of En- tion, including testing conducted Kuwait, Wataniya guarantees
ergy (DOE) announced that the by independent laboratories. all its customers the freedom of
Bright Tomorrow Lighting Prize choice by giving them the op-
(L Prize) competition has re- Required metrics for the 60- portunity to use the Wataniya
ceived its first entrant — Philips’ Watt incandescent LED re- services as they wish.
LED replacement for the com- placement, as laid out by DOE,
mon 60-Watt incandescent light include: The Blackberry Prepaid ‘pay as
bulb. Philips developed this you go’ service caters to cus-
product in response to DOE’s • Efficacy of more than 90 tomers who want to use mes-
challenge to spur development lumens per watt, which exceeds senger and chat applications
of high-quality, high-efficiency the efficiency of all incandescent as well as read and react to
LED replacements for the com- and most compact fluorescent their emails while on the move
mon light bulb. sources today, which range from with the ability to download
10 to 60 lumens per watt and receive files alongside GPS
Every year it is estimated that • Energy consumption of less and Blackberry maps’ planning.
more than 425 million 60-Watt than 10 watts as compared to a
incandescent light bulbs are 60 Watt incandescent.
sold in the United States alone, • Output of more than 900
representing approximately lumens, equivalent to a 60 Watt
50 percent of the domestic incandescent light bulb
incandescent light bulb mar- • Lifetime of more than 25,000
ket. According to DOE, an LED hours, which is 25X greater than
replacement for this could save a typical incandescent bulb
34 terawatt-hours of electricity • Color Rendering Index (CRI)
in one year, enough to power greater than 90, which is a high
the lights of 17.4 million U.S. measure of lighting quality
households. It would also avoid • Color Temperature between
5.6 million metric tons of carbon 2700 – 3000 Kelvin, which is
emissions annually. “warm” white light comparable
to that of incandescent sources
Established through the Energy
Independence and Security Additional details about the L
Act of 2007, the L Prize of- Prize competition are available
fers substantial rewards for the at http://www.lightingprize.org/.

‘Pay as you go’ service enables local usage; upon roaming,
customers to account for their roaming charges will be applied
spending each time a payment with additional 6 fils per KB.
is made thereby helping them Wataniya Blackberry Prepaid
to manage their expenses more service has been a long awaited
effectively. Wataniya’s Black- and much needed solution to
berry Prepaid service is afford- help boost the telecom industry
able, effortless and available on in the country and forge ahead.
all Blackberry® devices’ models
available at Wataniya. Samsung’s Pixon12
“With Wataniya Blackberry camera-phone
Prepaid service, Pay as you go,
it is now possible for our prepaid
customers to own a Blackberry S amsung Electronics Co. Ltd.,
unveiled Samsung Pixon12,
the world’s first 12-megapixel
and freely enjoy the benefits of
the new service. Our prepaid camera phone with full-touch
customers can now manage screen. With the launch of the
their expenses more efficiently new Pixon 12, Samsung rein-
and whenever needed to top up forces its leadership in the mul-
via phone, online, or any Wa- timedia market segment.
taniya retail outlet,” said Scott
Gegenheimer, GM & CEO of A response to today’s consum-
Wataniya Telecom.” ers who demand robust camera
features in their mobile phones,
The Blackberry software fea- the Pixon12 comes packed with
a host of functions which en- users can aim and snap, captur-
tures allow easy wireless access
able consumers to easily cap- ing images as fast as today’s
to email, phone, calendar, web,
ture, browse and share their advanced digital camera. Sam-
multimedia, real-time commu-
images on the move – all on sung Pixon12 also features fast
nications, messaging services,
a brilliant full-touch 3.1-inch image saving for next shot, so
mobile business applications
AMOLED screen. Mr. Sandeep users can move to next shot
and services, such as: Commu-
Saihgal, general manager of within around 2 seconds.
nications, Information Access,
mobile phones at Samsung Gulf The phone provides the best
Computing, and Business Pro-
Electronics commented: “The photo quality by adopting in-
cess Solutions. Customers will
Pixon12 is testament to how novative camera features. With
enjoy other unique lifestyle and
Samsung’s ongoing consumer Touch Auto-Focus (AF) tracking,
entertainment applications to
research enables us to develop users can simply select focus
play games, watch their favor-
ground-breaking products that point with the touch of a finger,
ite videos, listen to recent hits,
do not just meet but surpass after which the AF function will
chat, and stay in touch with
our customers’ expectations. automatically follow the object,
their friends on the move.
Speedy access to the camera keeping it in focus even as it
mode, fast shutter speed and moves across the screen. More-
“With Wataniya Prepaid service,
quick browsing are some of the over, Smart Auto feature allows
a first of its kind in Kuwait, in
key factors consumers are look- users to capture the perfect im-
addition to the premium smart-
ing for in their mobile phone ages as the camera automatical-
phone features of Blackberry
cameras. We are very pleased to ly changes the scene and mode
Bold 9000 and the Curve 8900,
introduce the world’s first 12- based on its object, background
Wataniya consumers will be
megapixel camera phone that and lighting.
able to enjoy a host of benefits
ranging from entertainment to holds the answer to these press-
ing consumer needs.” Images taken on the Pixon12
business. All of our Wataniya
are worth showing off to friends
customers are given equal
The Samsung Pixon12 enables and loved ones as they boast
preference and are treated with
users to take perfect pictures digital camera quality thanks to
premium quality,“ expressed
quickly and easily, thanks to a the phone camera’s superb lens
Abdul Aziz Al Balool, Pr Manager,
Dedicated Camera Power Key and Xenon flash. The 28mm
Wataniya Telecom.
which gives users fast one-touch wide angle lens also allows a
access to the camera function. better perspective and capture
Users are charged KD 13 on a
Once the camera is turned on, of a scene for consumers.
monthly basis to get unlimited

After they are done snapping, top and bottom of the screen. Cinema 21:9 is equally accom-
users can re-live and enjoy the Cinema 21:9 overcomes these plished with more-common 16:9
pictures on the Pixon12’s bril- issues and perfectly displays material from sources includ-
liant 3.1” AMOLED screen. The 2.39:1 movie material, giving ing broadcast television, gam-
screen boasts a contrast ratio of viewers an uncompromised and ing and DVDs, which courtesy
10,000:1 while providing power- absorbing cinematic viewing of best-in-class auto formatting
saving features which increase experience. technology can be resized to fill
battery life. the screen (note: auto format-
Cinema 21:9 is the first ever ting can also be switched off).
Finally, the Pixon12 enables us- TV shaped in the 21:9 cinema
ers to easily organize and man- aspect ratio and combines su- Cinema 21:9 is the fastest LCD
age photos with multiple ways perb picture quality courtesy of available in the world today,
of sorting - by tags, file names, Philips powerful 2009 Perfect with a refresh rate of just 1ms.
ratings, and time. In addition, Pixel HD processing engine (500 Even the fastest on-screen
the multi-selection feature en- million pixels per second pro- action is realistically life-like
ables users to pull up images in cessing power and 2,250 trillion and smoothly rendered thanks
groups rather than one by one, vivid colors) with immersive to 200Hz Clear LCD. In addi-
making viewing and editing pho- three-sided Ambilight Spectra tion, Perfect Contrast helps
tos much easier. technology. boost contrast levels to deliver
an 80,000:1 dynamic contrast
With Samsung Share Pix, the Ambilight projects ambient LED ratio. Picture quality is further
Pixon12 lets users easily upload lighting from the top and sides enhanced by Perfect Natural Mo-
images and videos to popular of the TV that absorbs the view- tion that ensures moving ob-
social networking sites such as er into the picture and expands jects glide naturally on-screen,
Facebook, Picasa, Flickr, MyS- the content beyond the confines eliminating the judder associ-
pace, Photobucket, Friendster of the screen. The color and ated with other LCD TVs.
– a breeze. Add to that, the intensity accurately change to
phone’s high-connectivity func- match the on-screen action and Consumers with multiple HDMI
tions including Wi-Fi and HSUPA lock your vision on the screen devices will appreciate the
capabilities mean that user’s to immerse you further in the versatile connectivity options of
photos can be shared to their movie. Cinema 21:9, which sports five
friends in no time. HDMI 1.3a ports, DLNA and Wi-
Completing the picture package, Fi connectivity.
Cinema 21:9 is equipped with a
Philips Cinema 21:9 Full HD 2560x1080p screen with Vincenzo Ventricelli, Director
8.3 million pixels that guar- Customer Marketing Manage-
Philips launched the ultimate antees crystal clear and razor ment, Sub-Cluster Middle East &
cinematic viewing experience sharp images with high defini- Africa, Philips Consumer Life-
at home with the world’s first tion sources. style, commented: “With our
cinema-proportioned LCD tele-
vision. Philips’ Cinema 21:9
lets you enjoy movies as you
would in the cinema, displayed
in the 21:9 aspect ratio – ex-
actly as the director intended
– on its 56” Full-HD screen.
Cinema 21:9 is the world’s

first TV to deliver a true cin-
ematic viewing experience
in the comfort of the home.
Traditional LCD televisions
compromise on the cinematic
viewing experience either by
changing the aspect ratio to
fill the screen — losing the full
scope of the original shot — or
by inserting distracting black
bars (letterboxing) at the

unique Cinema 21:9 we have
developed a television which
takes you as close to the ex-
perience that you enjoy at the
cinema as you can get without
buying a ticket. We believe that
to really become absorbed in
watching a film at home con- Accolades for the movie and
sumers are looking for a real Cinema 21:9 have flowed in
cinematic viewing experience, since their premiere. The Car-
so we have launched the world’s ousel movie received 2 awards
first cinema-proportioned TV at the 2009 Cannes Lions Inter-
screen perfectly complemented national Advertising Festival for
by our immersive Ambilight the cinematic viewing experi-
technology.” ence campaign - with the inter- the region in order to reinforce
active film as its centerpiece. its entertainment credentials
He added, “Philips new Cinema In addition to winning a Silver and collaboration with the Sony
21:9 takes enjoying movies at Lion in the Cyber category, Group.
home to an entirely new level, Philips won the Grand Prix in the
the advantages over a tradi- film category. Lions are widely Visually, Sony Ericsson will ex-
tional 16:9 ratio screen in side regarded as the most presti- pand the appeal of its globally
by side comparisons are truly gious awards in the advertising recognized ‘liquid identity’ logo
striking.” industry, and the film Grand Prix by adding seven new color vari-
is the most coveted of them all. ations plus a new ‘liquid energy’
To celebrate the much-antic- Philips’ campaign beat 3,500 flowing from the logo to make it
ipated arrival of the ground- other entries from around the more playful and visually ap-
breaking Cinema 21:9 LCD TV, world. Importantly, this is the pealing for the digital arena.
Philips launched a new website first time ever that an internet Through a greater emphasis on
featuring the exclusive ‘Carou- film has won the film Grand interactive digital and social me-
sel’ movie. Ventricelli added: Prix. dia channels, the company also
‘Cinema 21:9 now has an amaz- aims to adopt a more open and
ing on-line showcase, which is Also, hip-hop artist 50 Cent questioning attitude by inviting
packed with interactive content launched his new video last greater consumer participation
that users will find captivat- month featuring the Cinema in the brand.
ing and educational.’ The new 21:9 and the campaign film
website will act as the dedicated Carousel. The film is posted on A series of strategic marketing
online home of the world’s first hip hop sites all over the inter- campaigns in the UAE and the
cinema proportioned television net. www.thisis50.com. 50 Cent world will launch the realigned
screen. is the number 3 most power- visual identity and showcase the
ful celebrity in the world and is start of make.believe at Sony
The online site found by going one of the leading brands in the Ericsson, including a ‘spark
to www.philips.com/cinema is online world. something’ viral campaign for
host to the exclusive fully inter- the new Satio, Aino and Yari
active movie Carousel, directed phones and a global activation
by Adam Berg with music pro- Sony’s new visual identity
campaign as the official global
vided from Michael Fakesch. The and brand message handset sponsor for the 2010
2 minute 19 second cinematic FIFA World Cup to capture the
feature is filmed in one continu-
ous tracking shot and offers an
exploration into the world of
A s part of its ongoing busi-
ness transformation, Sony
Ericsson announced the re-
passion of football fans around
the world.
movies being made for the alignment of its external visual

cinema screen through the eyes identity and brand values to
of the director and the special deliver its vision of becoming a For FREE insertion of your
effects and lighting experts. Communication Entertainment latest products and other tech
During playback of the movie, brand. The company also con- news in TECH TALK send in
users have interactive touch firmed its adoption of the newly the material along with a .jpg
points in which they can access announced Sony brand message image to
additional content and feature ‘make.believe’ in all consumer
demonstrations. communication in the UAE and products@vivalife1.com

Going Green
E
coloBlue USA, a leader in partners in the ever-growing
the field of Atmospheric success of the EcoloBlue prod-
Water Generators (AWG) uct range. We look forward to
and Solar and Wind Energy has bringing to the market more
launched in Egypt and the and more innovations from
MEA region through its Official EcoloBlue that aid in the conser-
Authorized Distributor, United vation of the environment and
Trade Egypt. The launch of the provision of necessities that
the EcoloBlue Product Line is are becoming harder to find on
a first in the Egyptian market a day to day basis.”
and the region as a whole, of-
fering innovative and environ- The EcoloBlue 28 liter model
ment friendly solutions to the is tailored to fit the needs of
ongoing problems of pollution home, boat, adventure enthusi-
and the availability of 100 asts and other civilian consum-
percent pure drinking water. ers. Water volume production
is dependent on the humidity in
Pure, drinkable water is fast the air. A minimum 35 percent
becoming a scarcity in the humidity is necessary to pro-
world as a whole and the duce 9 liters of pure water per
region in particular. The main day. In the 28 liter model this
idea behind EcoloBlue prod- could effectively go up to 28
ucts is the fact that water is liters of pure water per day, if
available all around us. The the humididty rises in the range
genius is how to make it avail- of 80 to 90 percent.
able in pure drinking form.
EcoloBlue provides state-of- The EcoloBlue Industrial Line,
the-art AWG technology in which includes the 200L – 500L
condensing the humidity in - 1,000L - 3,000L and 5,000L,
the air and converting it into is designed with the special
pure drinking water. considerations required for
businesses, oil rigs, factories,
The EcoloBlue lines are avail- agricultural facilities, plants and
able in various capacities and the various types of industrial
are especially tailored to fit consumers that need the round
the needs of a wide array of the clock availability of pure
consumer segments. Whether the world’s pollution and fore- drinking water.
a home, business, office or most allows millions of people
factory, the EcoloBlue product access to pure drinkable Water EcoloBlue uses a multi-stage
range, from the 28L to the giant in the most remote and not so filtration system free of chemi-
5000L tanks, guarantees the remote areas of the world cals, using reverse osmosis and
availability of purified drinking ultra-violet and electrostatic
water on a daily basis through a Mr. Mohamed Makami, Chair- anti-bacteria and anti-fungus
man, United Trade Egypt said,
simple, safe, ecologically friend- filters, in both the home/office
ly condensation and purification “The technology and unparal- and industrial machines. The
process. leled benefits that EcoloBlue water ready for drinking can
provides to the environment also be hot or cold, 95°c or 5°c.
EcoloBlue, by providing an eco- and its efforts in finding inno- The industrial machines can be
logical solution, encourages ev- vative solutions to the growing connected to a city water main
eryone who wants to participate problems of pollution and water line, and “play the role” of filter-
in making a difference to reduce scarcity make us proud to be ing only the water.

M
asafi, a premium refer- Ms Natascha Edelmann, Head
ence across the Gulf of Marketing at Masafi, said:
for pure bottled natural “The new shrink-wraps are
mineral water, is also a lead- totally environmentally pref-
ing FMCG brand in the region erable, sustainable alternative
committed to social and envi- to current materials and have
ronmental iinitiatives. Recently, been comprehensively tried,
Masafi reinforced its commit- tested and proven safe for
ment to safeguarding the envi- food products.
ronment by becoming the first
company in the Middle-East to The new packaging is part of
introduce Oxo Biodegradable our endeavor to be a leader in
films in its shrink-wrap packag- all aspects of business – be it
ing for water bottles. products, innovation, technol-
ogy, environmental initiatives
Oxo Biodegradable films, which or supporting government
are expected to completely initiatives. To be introduced
revolutionize food packaging in in our 1.5 liter bottles in the
the region, can degrade, then initial stage, the packaging
biodegrade, on land or at sea, will be extended to our 500ml
in the light or the dark, in heat bottles and flavored water
or cold, in whatever timescale bottles at a later stage – all In October 2008, Masafi’s
required, leaving no fragments, these at no extra cost to our launched the Corporate Recy-
no methane and no harmful consumers.” cling Initiative, where it em-
residues. These films offer an ploys over 200 people to collect
unparalleled alternative to con- The introduction of Oxo Biode- plastic bottles from UAE-based
ventional non-degradable plastic gradable films is a major step in companies and sents them to
wraps, which can take up to 400 Masafi’s Carbon Action Plan — a Fujairah for recycling into non-
years to break down and pose key initiative aimed at reducing food plastic applications. Over
a major challenge to the envi- the carbon footprint in the UAE 437 metric tonnes of water
ronment and the eco-system. by cutting down on the carbon bottles have been collected till
For instance, over 60 percent of emissions from its manufac- date reflecting the growing eco-
litter on beaches is plastic and turing unit, product offerings, awareness among Masafi cus-
over 46,000 pieces of plastic de- systems as well as services. tomers.
bris float on every square mile Last year, as part of their com- Masafi, the first mineral water
on Earth’s oceans. mitment to safeguarding the company in the region to be
environment, Masafi introduced awarded the prestigious ISO
The Oxo Biodegradable films Brown Carton Box – a revolu- 14001 certification for Environ-
encompass a tiny amount of tionary new packaging concept mental Management, also won
pro-degradant additive, which which significantly reduced the the Idea of the Year award for
is introduced during the manu- amount of corrugated carton its environmental initiative at
facturing process to change used in terms of grammage and the Ideas.Arabia International
the behavior of the plastic. coverage. conference, in April 2009
Degradation begins when the
programmed-service life is over
(as controlled by the additive
composition) and the product is
no longer required. In Masafi’s
case it is planned for 2yrs. If you have a new product or service that you would like
featured on these pages, send in the details along with an
Besides being more environ- image in jpeg format. If you would like to link your product
mental friendly and reducing
plastic litter substantially, Oxo
or service back to your online presence, provide an url for
Biodegrable films, are recy- the website and we ensure your product is given the
clable, can be incinerated, are coverage and exposure it deserves.
stronger and versatile compared Send details to: products@vivalife1.com
to conventional plastics making
themuseful in a wide variety of
applications.

COPENHAGEN 2009
W
ill there be a global cli-
mate deal at the UN cli-
mate conference to be
held in Copenhagen, Denmark,
from the 7th to 18th December
2009? With the clock ticking on
the environmental health of our
planet, will political leaders rise
to the occasion and cooperate,
or will they continue to haggle
over a host of unresolved is-
sues?
Copenhagen 7 - 18 December, 2009 Many of the effects of global

warming have been clearly
documented but it is the precise
Hundreds of millions of people

in 43 small Island States could
drown or be displaced — an
enormous cost to the political
stability of the planet.
50 million climate refugees are
expected in 2010, and 200
million by 2012.
extent that is difficult. World

over, more cases of droughts
and flooding, less ice and snow,
more extreme weather patterns
and rising sea levels have been
recorded. However, political
nitpicking and parochial vested
interest have harped on the lack
of precise data and clear linkage
between cause and effects, to
slow down the implementation
of solutions to what is essential-
ly the world’s common problem.
With the fate of our children

and the future of our planet at
stake let us take a look at what
is involved.
The United Nations Framework

Convention on Climate Change on developed
(UNFCCC or FCCC) is an inter- nations under
national environmental treaty the principle of
produced at the United Nations “common but
Conference on Environment and differentiated
Development (UNCED), infor- responsibilities.
mally known as the Earth Sum-
mit held in Rio de Janeiro from In 2012 the
3 to 14 June 1992. Kyoto Proto-
col to prevent
The objective of the treaty climate changes
was to stabilize greenhouse and global
gas (GHG) concentrations in warming runs
the atmosphere at a level that out. To keep
would prevent dangerous hu- the process on
man created interference with the line there is an urgent need gage in reducing their emissions
the climate system. The treaty for a new climate protocol to be and adapting to the impacts
itself sets no mandatory limits negotiated and ratified that can of climate change going to be
on greenhouse gas emissions for deliver the stringent emission financed?
individual countries and contains reductions the Intergovernmen- 4. How is that money going
no enforcement mechanisms. tal Panel on Climate Change to be managed?
Instead, the treaty provides for (IPCC) has clearly indicated are
updates (called “protocols”) that necessary. But even though greenhouse
would set mandatory emission gas emissions are expected to
limits. The major distinction The IPCC, a 2007 Nobel Peace slow down as a result of shrink-
between the Protocol and the Prize laureate, based in Geneva, ing industrial activities, due to
Convention is that while the Switzerland, is a scientific body economic activity going down,
Convention encouraged industri- set up by the World Meteorologi- de Boer does not believe it will
alized countries to stabilize their cal Organization and the United lessen the pressure on countries
GHG emissions, the Protocol Nations Environmental Program. to act and sign a new treaty. “I
commits them to do so. The IPCC was established to get the impression talking to
provide decision-makers and business people that they still
The Kyoto Protocol, which was others interested in climate want clarity from Copenhagen.
adopted in Kyoto, Japan, in De- change with an objective source If you’re making investments
cember 1997 and entered into of information about climate now, for example in the energy
force on 16 February 2005, is an change. At the conference in sector, in power plants that are
international agreement linked Copenhagen 2009 the parties going to be around for the next
to the FCCC. The Kyoto Protocol of the UNFCCC meet for the last 30 to 50 years, you can’t really
has been signed and ratified by time on government level before afford to keep waiting and wait-
184 parties of the UN Climate the climate agreement need to ing and waiting for governments
Convention. One notable excep- be renewed. to say where they’re going to go
tion is the United States. on this issue.”
Rather than getting every small
The major feature of the Kyoto detail of a new global climate The conference in Copenhagen
Protocol is that it sets bind- treaty done in Copenhagen, Yvo is the 15th conference of parties
ing targets for 37 industrialized de Boer, executive secretary of (COP15) in the FCCC updates.
countries and the European the FCCC, in a recent interview As incoming COP15 president,
community for reducing GHG hoped the world could agree to Connie Hedegaard, Danish Min-
emissions .These amount to an four political essentials: ister for Climate and Energy, is
average of five per cent against 1. How much are the in- faced with the daunting task of
1990 levels over the five-year dustrialized countries willing to getting delegates from differ-
period 2008-2012. Recogniz- reduce their emissions of green- ent nations, each with their own
ing that developed countries house gases? agenda, to swing the conduc-
are principally responsible for 2. How much are major de- tor’s baton and get them to play
the current high levels of GHG veloping countries such as China the same tune and end with an
emissions in the atmosphere as and India willing to do to limit accord. “Failure in Copenhagen
a result of more than 150 years the growth of their emissions? is not an option,” she says, “If
of industrial activity, the Pro- 3. How is the help needed the world fails to deliver a politi-
tocol places a heavier burden by developing countries to en- cal agreement at the UN climate

conference in December, it will finance, the better.” Hedegaard that? In kilos that would be 33
be the whole global democratic admits that the technicalities followed by 18 zeroes) of which,
system not being able to deliver of the negotiation process are the US emits about 8 gigatons,
results in one of the defining extremely complex, but that even though it houses only 5
challenges of our century.” should not be an excuse for not per cent of the world’s popula-
striking a political, binding deal. tion. This has to change.
Connie Hedegaard is hopeful of “We know what we ought to do
a successful outcome, basing on mitigation, on reductions, Many nations will agree to sub-
her optimism on the fact that on adaptation, on technology stantial cuts by 2050, this sets a
nations like China, India and and on finance. Well, yes, it’s good scene on the world’s stage,
others, after months of po- difficult. But my bet is, it’s not but we need action right now.
going to get any The stakes are high, because we
easier by post- procrastinated too long. Hun-
poning deci- dreds of millions of people in 43
sions.” small Island States could drown
or be displaced — an enormous
Professor Gra- cost to the political stability of
ciela Chichilni- the planet. 50 million climate
sky, who was refugees are expected in 2010,
the architect of and 200 million by 2012.”
the Carbon Mar-
ket, and lead Unless a satisfactory solu-
author on the tion can be reached between
Intergovern- the major parties involved,
mental Panel for there will be no serious climate
Climate Change change regulation, no carbon
which won the limits and no carbon trading.
litical stalemate, have brought 2007 Nobel Prize, believes that The professor believes that
new momentum to the climate nothing will happen until the Copenhagen has a mandate,
negotiation process. Also, the 11½ hour at Copenhagen. This the same way the Kyoto had the
27-nation European Union, at is because the stakes are so Berlin Mandate to achieve the
a two-day summit in Brussels high – involving the use of ener- Protocol — and it worked. “The
in October agreed to help de- gy and the economic growth of same will happen in 2009, and
veloping nations tackle climate nations – that no nation wants a deal to agree on principles will
change. It is estimated that de- to blink first. be reached in Copenhagen.
veloping nations will need $150
billion annually by 2020 to cope According to the professor, However, the question is, can
with climate change and deal “Copenhagen must cut global the world afford to wait for a
with consequences of global emissions by 60 - 80 per cent consensus to develop before im-
warming. But it was still unclear by 2020 to avert the worst risks plementing solutions on climate
how much of that money would of global warming. The world change and, more importantly,
come from Europe. currently emits 33 gigatons of can the world afford another
carbon per year, (How much is failure to act.
However, to effectively break
the deadlock, she feels, two
more requirements must be How countries compare on a carbon emission scale
fulfilled. Politicians, including
heads of state, need to be-
Cntry: China U.S. U.A.E. Kuwait
come more actively involved.
And developed countries need Pop: 1340 306 4.7 2.6
to come forward with specif- CO2/t 9375 11320 285 88
ics on finance. “They cannot t/p/y: 3.7 19.66 32.28 38.26
just continue to talk about
finance. They must show and
Legend:
prove to the developing world,
we know that we are going to Cntry = Country
pay, or there will be no agree- Pop = Population in millions
ment. And, the sooner the CO2/t = tonnes of carbon dioxide per minute
developed countries deliver on t/p/y = tonnes CO2 per person per minute

Have your Say ...
On soldiers and journalists
N
ew York Times journalist napped while covering a failed napped by the Taleban, a few
Stephen Farrell and his attempt by U.S. troops to cap- months earlier? They splashed
Afghan translator Sultan ture the city of Fallujah, Iraq in every little detail of the marine
Munadi were kidnapped by the April 2004. Luckily, he was freed across their papers. Again, more
Taleban in the Kunduz province unharmed after 8 hours of being recently, when Associated Press
of Afghanistan. In a subsequent held captive. published the picture of a badly
rescue bid by the British Army, maimed marine in Iraq (who
Sultan Munadi, two Afghan The New York Times (NYT) later succumbed to his injuries),
civilians and a British soldier, and other allied news media, against the express requests of
corporal John Harrison, were which always tout the mantra the soldiers’ father, they cited
killed. Stephen Farrell was res- “... the public have a right to
cued unharmed. It is not clear know” as the reason for their
whether the casualties were a action.
result of Taleban fire or killed
accidentally by British forces. What has not been made clear
is, why did the public have
Stephen Farrell and his col- no right to know of Stephen
league had gone to the area to Farrell or David Rohde’s kid-
investigate about an earlier US napping? Or, are there double
airstrike on two hijacked fuel standards when it comes to
tankers, which had resulted in reporting — one for journal-
a number of civilian casualties. ists and the other for the rest
The two were fully aware that of us?
villagers were angry about the
airstrike and that it was not Another question that arises
safe to visit the area. from these sad events is:
Would NATO or the US army
Following the event, blogs and risk their soldiers, had the kid-
news media were full of com- napped journalists been only
ments for and against soldiers Afghan or other third-world
risking their lives to save jour- NYT journalist Stephen Farrell journalists? Or, as a BBC mod-
nalists seeking stories in con- erator suggested on one of its
flict zones. Reading about the call-in shows, is it the respon-
event and the comments that sibility of the Afghan army to
followed a few questions come of “ ... the people have a right rescue Afghan journalists?
to mind: to know”, maintained a news
blackout throughout the kidnap- And finally, a question to all
News about the airstrike and its ping. The news media said the of us ‘the public’, what exactly
civilian casualties had already blackout was intended to pro- have we done with all the infor-
been covered by media outlets tect the lives of the kidnapped mation that we gleamed through
and people were already aware victims and to facilitate the “ ... our right to know”? The
about it. So, whatever it was rescue process. The NYT and al- Afghan conflict has now been
that Stephen Farrell hoped to lied papers had applied a similar going on for over 8 years.
achieve by digging around the news blackout when another
scene, was it worth risking the reporter of NYT, David Rohde, If you have any issues that you
lives of others? was kidnapped by the Taleban in
November 2008.
feel strongly about, we would like
Incidentally, Mr Farrell seems to to hear from you.
be singularly adept at getting So, why did NYT and others not Email us on:
kidnapped. In 2004, while work- show such consideration when feedback@vivalife1.com
ing for the Times he was kid- an American marine was kid-

How to Make Money Make Money
Part 2 By Yacoub Omar
I
n this ongoing series on
stocks and shares, we look
at some of the common
terms used in the investing
business and how we go about
forming a company to invest in.
There is nothing common about

‘common stock’ or ‘shares’; it is
the basic source of all corporate
business and the very founda-
tion on which the free-enterprise
You do not have the money, the banks do system is based. If you own a
not want to lend you the money - they do share of stock in a company,
you own part of that company.
not consider your patent sufficient collat- You, and other shareholders
eral to lend you money (banks, in case you like you, own the company in
didn’t know, exist to lend money to those common and each one of you
is technically a common stock
who already have the money) and you do holder or share-holder.
not have a rich relative, friend or venture
So, how does common stock
capitalist eager to invest in your patent. come into existence? Let us as-
So what do you do? sume that you have just written
a wonderful software to stop
spam from flooding emails. You
believe that your software called
‘Viva’ is going to be the next
great thing since Windows. You
have the software patents and
are ready to begin production,

except for one tiny thing called days and number of procedures the board adopts some policy
‘capital.’ You do not have the and hassles required to start a or procedure which they believe
$25,000 needed to rent a pro- business vary from country to is better for the company. All
duction space, buy the profes- country. It could be as simple as the shareholders get to vote on
sional CD duplication machinery two procedures and two days to the motion and if it is passed it
or hire the people needed to process it, as in Australia, or it becomes the new policy of the
market your product. could be 152 procedures and 17 company.
days to process as in Brazil.
You do not have the money, the Now let us see why would any-
banks do not want to lend you Anyway, to keep the explanation body want to invest their money
the money - they do not consid- simple, we will assume that you in the VivaLife Company?
er your patent sufficient collat- did not acquire a stock inter- One reason could be that they
eral to lend you money (banks, est in your company and that believe that Viva anti-spam
in case you didn’t know, exist you like every other shareholder software is going to be a great
to lend money to those who only owns shares of $10. Every winner and will make a lot of
already have the money) and person who buys a $10 share in money for them. If VivaLife suc-
you do not have a rich relative, the company is a part of VivaL- ceeds, the shareholder stands to
friend or venture capitalist eagerife, how big a part depends on make money in two ways: first,
to invest in your patent. how many shares they own. If through the payment of divi-
the person owns one share then dends and secondly through an
So what do you do? he or she owns 1 /2500 part increase in the value of VivaLife
You decide to form a company of the company, if they bought stock.
and sell common stock to the twenty-five shares they own
public. You draw up the neces- one percent of the company. Suppose that after one year
sary papers and file the incorpo- Every individual shareholder in of operation, and after paying
ration documents as demanded VivaLife (let us say there are 50 all bills and taxes, the VivaLife
by your local commerce ministry of them) is issued with a stock Company has profits or earn-
and voila the VivaLife Company certificate showing the number ings of $2,500, or 10 percent
comes into existence. You now of shares they own. on its initial $25,000 capitaliza-
find twenty-five ‘friends’ who tion. The board of directors then
are willing to throw in $1,000 The 50 shareholders of Viv- decides what to do with the
as venture capital and you give aLife then convene and pick a profit. They could decide to pay
each of them a share in your 5-member board of directors to the entire $2,500 as dividend to
company. Each individual now oversee the company on their shareholders or they could de-
owns 1/25 of VivaLife. behalf. Each director board cide to keep the entire amount
member is elected by share- in the company treasury to buy
That’s fine, except that every- holders on the basis of one vote more machinery to churn out
one cannot put up the $1,000. per share; the individual who more software discs and earn
One person can only spare $250 owns one share gets one vote more profit the next year. Or
for buying a share, while an- per member while the person the board could vote to pay out
other can come up with $2,500. who owns 10 shares gets 10 $1,000 as dividend and keep the
So you decide that rather than votes per member. Since the remaining $1,500 as retained
issue individual shares of $1,000 board members cannot give earnings for the business.
each, you will offer 2,500 shares their full-time attention to run-
at $10 a share. This would make ning the company they appoint With $1,000 available as divi-
your stocks more attractive to a CEO and other senior officers dend and 2,500 shares of stock
a larger number of people - not to do the actual operations of outstanding, the dividend per
only because they could afford the business. share is $0.40. The man with
to buy your shares, but also, if one share of stock will receive
they had to, they could dispose Once a year the VivaLife Com- $0.40 while the man with 10
of lower priced shares more pany board of directors will shares will receive $4, but
easily than a higher priced one. conduct a meeting open to all regardless of the number of
the shareholders at which the shares they own each share-
You sell all your shares and the management presents an an- holder would have got a 4 per-
VivaLife Company is up in busi- nual report on the state of the cent return on their investment.
ness. If everything was as sim- company. Every shareholder Besides the dividend, there is
ple as this, then everyone would has a right to voice his or her another intangible return that
have started their own busi- opinion during these meetings; each shareholder gets on their
ness by now. But the number of they can make a motion that investment.

However, book value has lost guide to good investing. The
much of its real meaning, even price of a stock takes on mean-
though ‘watered stocks’ have ing only when you consider it in
now become non-existent. relation to earnings and divi-
An investor usually has his Watered stock is where an dends per share.
eye on long-term gains to be unscrupulous operator might
pay only half a million dollars Whether it is IBM, General Mo-
realized over a period of years; for a company and then offer a tors, Microsoft each share of
a speculator is usually look- million dollars worth of stock in stock plays precisely the same
ing to short-term investment it. He might sell all that stock torole and each shareholder has
that will make a profit within a others and pocket a cool half- the same rights, privileges and
short period of time. The free- million dollar profit. Thanks to responsibilities as a shareholder
better business practices and in VivaLife. The only difference
enterprise system needs both stronger, improved government is that large companies which
kinds of risk takers. regulations, such watered stock have been established for a
issues generally no longer exist. long time usually have a verifi-
able and proven track record of
Investors and shareholders success which an investor can
have come to realize that book thoroughly study before decid-
Presumably that $1,500 which value – the value of its plants ing if the stocks are overpriced
the board of directors decided and machinery – does not mean or under priced.
to plough back into the business very much; what matters is the In the case of VivaLife, a poten-
will serve to increase the value earning power of a company tial investor has no benchmarks
of each shareholder’s share (or and its potential for growth. For to guide him, there is no finan-
their equity) in the company. instance, the stocks of many cial history to study or a record
If the original share of stock large companies, with very little of earnings to verify, and all the
in VivaLife was valued at $10, in infrastructure investment, investor has is an estimate that
each of the 2,500 shares will sells for double or triple its book Viva Software could succeed.
now be considered worth $10.60 value while the stocks of large, And that, is not true invest-
since the company now has an infrastructure companies like ing; it would be better to call it
additional $1,500 added to its airlines, sell for much lower than speculating.
original capital of 25,000. This their book value.
increase in price of their stock – An investor is someone who is
also called price appreciation is So how do you know what a willing to take a moderate risk
the second way that sharehold- stock in VivaLife or any other with his money for the sake of
ers can expect to make money company is really worth? There earning a moderate return. A
on their initial investment. is only one answer to that – a speculator on the other hand,
stock is worth only what some- is a man who takes large risks
As the years roll by and if the body else is willing to pay for it in the hope of making a huge
company continues to earn good when you want to sell it. profit as a result of an increase
money and each year the direc- If the product is not popular and in price of the stock. An inves-
tors continue to put a portion sales sinks, if the cost of wages tor usually has his eye on long-
of the profit back into the busi- and raw material is too high, if term gains to be realized over a
ness, the par value of $10 per the management is inefficient, period of years; a speculator is
share will bear no relation to VivaLife or any other company usually looking to short-term in-
the actual market value of the can fail. And if it goes into bank- vestment that will make a profit
stock. In relatively few years, ruptcy, your stock will be worth- within a short period of time.
the total assets of VivaLife – less.
everything it owns: its produc- The free- enterprise system
tion factory, its machinery and it That is the black side of the needs both kinds of risk tak-
products – might well be dou- picture if the risk you assumed ers. Without the speculator, new
bled without a corresponding in- in buying the stock proves to businesses would not be born
crease in its liabilities – the sum be a bad one. The price of a and without the investor a com-
total of what the company owes. stock, like everything else in this pany would not have the capital
In that case the book value of world, is determined by supply to carry on, much less grow and
each share of stock – assets and demand – what one man expand.
minus liabilities divided by the bids and the other man asks
number of stock outstanding – for his stock. But remember Next month we delve deeper
will also be increased. that price alone is not a reliable into the investment world.

Oats - a healthy meal By Margaret Sawney
N
Samuel Johnson, the English lexicog- ot much is known about
the origins of this ancient
rapher described oat as ‘a grain, which grain that is thought to
in England is generally given to horses, have first appeared in the wild
along the Fertile Crescent in the
but in Scotland supports the people,’ Near East. The oldest known ev-
to which the Scots are believed to have idence of oat grains comes from
riposted ‘and England has the finest Egypt, where wild oat seeds
were found among 12th Dynasty
horses, and Scotland the finest men.’ remains that date back to the
2nd millennium BCE. Cultivated
oats, on the other hand, were
first found in Bronze Age caves
in Switzerland Probably, be-
fore its eventual domestication,
oats, like rye, was a secondary

crop derived from weeds of the then milled to form a variety of oat bran. It is available for sale
primary cereal domesticates like different products depending and can be eaten as a cereal or
wheat and barley. on the coarseness of the cut. added to recipes.
Steel-cut oats are the coars-
Samuel Johnson, the English est with a dense chewy texture Finally, there is oat flour which
lexicographer described oat as that is eaten as cereal or added is made by grinding whole oats.
‘a grain, which in England is to soups as thickeners. Next It can be used in baking but
generally given to horses, but in come Old-Fashioned oats which does not contain enough gluten
Scotland supports the people,’ are milled, steamed and rolled to make a yeast leavened bread
to which the Scots are believed to produce a flat yet substantial and must be combined with
to have riposted ‘and England oat. You can use Old-Fashioned wheat flour for bread making.
has the finest horses, and Scot- oats in many ways; just remem- You can replace up to one third
land the finest men.’ Scottish ber that it takes longer to cook of the flour in most baked good
settlers are also credited with these oats than their thinner recipes with oat flour.
taking oats to America in the counterparts.
17th century. In 1901, several Oats contain more soluble fiber
mills in America joined hands to Quick-cooking oats are pro- than any other grain, and, next
form The Quaker Oats Company, cessed the same way as Old- to maize, have the highest lipid
which continues to manufacture Fashioned oats, and then they content of any cereal. Oat pro-
oats to this day. are cut even thinner. And just tein is also found to be nearly
like their name, these oats cook equivalent in quality to soy
In manufacturing oats, the oat much faster. Instant oatmeal is protein, which has been shown
grain is hulled to produce oat made by partially cooking the to be equivalent to meat, milk
groat, which has a nutty taste oats before rolling thin. This and egg protein. And, the pro-
and can be used as a break- type of oatmeal is often sold in tein content of groat (hull-less
fast cereal or as an ingredi- individual serving packets with oat kernel) ranges from 12 to
ent in stuffing or as thickeners sugar and flavorings. The outer 24 percent, one of the highest
for liquid broths. Groats are coating of the oat hull is called among cereals.
Crispy Oatmeal Slices
2 cup Quick or Old-fashioned Oats

1 tsp Salt
3 1/2 cup Water
1/2 cup finely-chopped or crumbled cooked ham
Stir oats into briskly boiling salted water. Cook 1 minute for quick oats, stirring occasionally.
Cook 5 minutes or longer for old fashioned oats.
Cover pan, remove from heat and let stand 5 minutes. Stir in ham or bacon.
Pour into non-greased 8-1/2” x 4-1/2” x 2-1/2” loaf pan. Cool slightly.
Cover and refrigerate several hours or overnight.
Cut into 16 slices and pan-fry in small amount of butter until golden brown, about 10 minutes per
side.
Serve hot with butter and maple syrup.

Oatmeal Soup
Scot Oatcakes
3 cups rolled oats
1 teaspoon baking soda
1 teaspoon salt
2 tablespoons fructose
2 tablespoons canola oil
1/2 cup pecans — chopped
1/2 cup water
2 teaspoons vanilla
Mix all ingredients into a bowl and let sit a min-

ute. Though the rolled oats will just look like wet
oats at first, stir them and soon the moisture will
break down the grain. Begin to knead the rather
2 Tbsp butter or olive oil crumbly dough. It will very soon form a stiff
1 onion, finely chopped (about 3/4 cup) dough. Add enough flour to roll out like you would
1/2 cup uncooked Steel Cut Oats, plus 1 cup for skinny biscuits (about 1/4 inch thick. Cut with
cooked
6 cup chicken broth
Salt and pepper to taste
3 Tbsp parsley, finely chopped
Melt butter in large skillet or pot over medium-

low heat. Add onion and cook, stirring often,
just until onion is soft, about 5 minutes. Add
uncooked oatmeal and cook over medium-high
heat, stirring constantly and adding more but-
ter if needed, until oatmeal is slightly golden, 3
minutes.
Stir in broth and salt and pepper to taste. Bring

to simmer and add cooked oatmeal, stirring
until well mixed. Simmer 5 minutes. Add pars-
ley and serve.
Yield: 4 servings: Each serving: 175 calories;
1,329 mg sodium; 4 mg cholesterol; 8 .1 g fat;
19.1 g carbs (2.7 g fiber); 5.9 g protein.
Supplement for a complete meal with 2 ounces

of chicken breast, shredded, or 6 oz. cubed firm
tofu with each serving. cookie cutter (biscuit size), or make a rectangle
and cut them 4x5 for 20 biscuits or bars.
Bake 12 minutes at 350 degrees. Makes about 20

biscuits.
You may also have round biscuits by dividing the

dough evenly into 20 balls then press ing each
ball flat with the bottom of a glass.

Your Cosmic Calendar
ARIES GEMINI LEO
You may feel You may be You are able
that you’re in making chang- to stand your
the grip of a es in your job/ ground and
force beyond profession, in assert your-
your control, your relation- self more than
since it is a ships with usual. You want
time for great, colleagues, working condi-
perhaps even health and diet. tions that satisfy you in every
radical or drastic, changes in There may be some mental way, physically, technically and
your material as well as emo- strain, or perhaps financial dif- in the prevailing atmosphere
tional world. This is an espe- ficulties. This phase presents an and will take pains to achieve
cially introspective month dur- opportunity to get rid of what just that. There is a marvelous
ing which you have the chance doesn’t work in your life, while closeness built up with parents,
to truly uncover your personal also discovering what does. You older people, in-laws, who might
strengths and talents. This is could seek distinction and strive not always approve of your
a very expansive time when towards perfection in your work. eccentric and strongly differ-
you have lots of liveliness, but You have a tendency to act and ent opinions. You will do your
not necessarily self-discipline reflect automatically, and you best to make an impression
to match. Now such a careless could come across as an “open and these attempts are either
attitude may lead to undesired book” now. It’s a favorable time assisted or challenged by the
troubles. You take much more for solving problems and to circumstances in which you find
interest in play and pleasure! work on improving your skills. yourself and by others.
TAURUS CANCER VIRGO

One-to-one link- After a period All your mental
ing appeals to of self-pro- activity will be
you more than tectiveness, intensely per-
group activities you are now sonal, subjec-
or more casual more spon- tive and even
associations. taneous and egocentric. No
If single, you more willing carelessness
are more ea- to take risks. of any kind to
ger than usual A rich, fruitful be made if you
to enter into a and happy phase comes to you want to achieve your goals. You
devoted relationship. In general, and you’re enjoying it. Rashness are more curious and alert than
you are flexible when it comes in an affair of the heart might usual, and you could be quite
to your affections - very willing leave you hurt and scattered, if busy with errands, paperwork,
to negotiate and make harmony. not shattered. At this time, you phone calls, and light socializ-
You may have a greater than intuitively know how to position ing. As a result, fresh acquain-
before wish to rule the roost. yourself in the best light in order tances and friendships come to
Family-related conflicts and dis- to make a good impression on you, giving pleasure, inspiration
putes may arise; you may have others. Financial conditions and and ideas. You are especially
arguments with them, about related areas may see advances, good at mediating conflicts. Try
them, or on their behalf. It could with a boost in both resources smoothing over differences us-
also happen that now you’re so and possessions. You have more ing your diplomacy skills. Being
busy working for others that you oomph at your disposal to make clear-cut in your ideas and dis-
have no time for yourself and in money, but also to support your cussions this is an excellent time
the process you miss out a lot of ideals in a manner that high- to schedule interviews, meetings
good things of life lights your self confidence. and one to many discussions.

Our in-house astrologer gazes at planetary positions in the skies
to find out what the stars foretell about your health, wealth,
family, work and social life in the upcoming period ...
LIBRA SAGITTARIUS AQUARIUS

Financial mat- You are likely Your vision is
ters become to throw cau- practical right
important or tion to the wind, now, and you
at least the especially where want to see
main focus, boundaries be- tangible results
but good tween fantasy for your efforts.
moves have to and reality can More contact
be thought out. Back your own be blurred, so with authority fig-
judgment, but do so with cau- tread carefully. You will have a ures is likely during this period.
tion and restraint. The ability sense of awareness of your own Recognition is likely to come
to relate well with others might limitations this month, leading your way whether you ask for it
enhance your own personal up to your birthday phase, be or not. You are most charismatic
finances during this period. they physical, emotional or even and well-received on the job.
This is a stable position for love financial. You want more than You are socially go-getting right
matters and close relationships. what mundane reality offers, now, and success may come
Group activities and joint efforts but perhaps too much. Avoid though your good managerial
are the best way to accomplish secret dealings, especially the qualities or some form of artistic
your goals right now. In fact, ones that are not clearly legiti- talent. Try to work cooperatively
you have all sorts of ideas about mate and justifiable. It can be on relationship problems, and
what you want to do. You would better to be motionless and still, when differences arise show tol-
want to organize projects and and feel the wind change, than erance for minor issues as that’s
put things in shape to row in the wrong direction. the need of the hour.
SCORPIO CAPRICORN PISCES

The truly in- You reach out The preceding
timate and to people in a time span had
personal you, rare show of lots of highs
needs to be warmth, con- and lows for
examined nubial bliss you to reckon
minutely and and friend- with. The up-
where there ship. This is a coming pe-
is room for rather happy, riod reorients
improvement, goal-oriented period. Forming you to your lasting values, and
positive action be taken. There pleasant, affectionate social greater idealism is the result.
is a certain determination build- friendships, possibly related to You are confused about what
ing up within you to alter not activities within an organization/ future directions to take. You
just your life or circumstances, society, can figure. You may want both absence of worry,
but practically cast yourself in a meet someone through such and at least some, if not all, the
new image. People could literally group activities; consequently, good things of life. Imagination
approach you and appreciate your interests will be shared. and desires may fog your deci-
you for who you are. A mood This is a time when your best sion making capabilities and
of elation sustains you even as course of action is to recognize create confusion. Relationship
people question your values and that you need, or rely on, others ups and downs characterize this
your ability. The entire range for support. Cooperative efforts phase. Disputes with co-workers
from new contacts and ac- revolve around making the most are possible. If you are feeling
quaintances, to lifetime ties and of all the resources belonging to particularly annoyed, it would
bonds like marriage, are all very other people, organizations or be wise to find little projects and
important, indeed. groupings. things to do on your own.


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VivaLife

Nov - Dec 2009

Living Life to the Fullest

Nobel Prizes 2009

How to make Money make Money

Super Cars and More 6

14 Nobel Prizes 2009 14

Have your Say 29

33 How to Make Money Make Money - Part 2 30

Oats - a healthy meal 33

Cover Picture by Andrey Rakhmatullin at Photoxpress

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John Cooper Works — the small MINI with a big attitude

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LFA - Lexus’ super car

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The city on the River Elbe has an alternative but no

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The Hanseatic League, often

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Further information about shop-

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“... annually distributed in the

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Chemistry: Venkataraman Ramakrishnan, Ada E. Yonath, Thomas A. Steitz

Physics: Willard S. Boyle, Charles K. Kao, George E. Smith

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On its quest to rid women of skin imperfections Vichy Laboratories

Normaderm Pro Mat contains a suitable formula composed of

The Normaderm Pro Mat is based on a new expertise by L’Oreal

Probably one of the most im-

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Cinema 21:9 is the world’s

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movies being made for the alignment of its external visual

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Copenhagen 7 - 18 December, 2009 Many of the effects of global

Hundreds of millions of people

extent that is difficult. World

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There is nothing common about

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Crispy Oatmeal Slices

2 cup Quick or Old-fashioned Oats

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