Aging gracefully is easier said than done.

When we reach 40 and beyond, we suddenly dont see the skin, eyes, lips or teeth that we are used to seeing. We lose hair where we need it and find it popping up where we dont want it. It can be shocking. The key to looking your most beautiful after 40 is taking care of yourself from the inside out. Its not about looking like youre in your !0s" its about pre#ention and maintenance. $mbrace your age, define your signature look, and incorporate my solutions to the most popular beauty and makeup concerns to begin the %ourney to pre#ent and re#erse the signs of aging.

Your Biggest Beauty Mistakes and Concerns #1 Beauty Concern for Women Over 40 & 'hange in skin te(ture) sagging and wrinkles" dull and
discolored skin" unwanted face and body hair" darker, stained teeth

#1 Beauty Mistake Made by Women Over 40 - *ot embracing your age. Trying to be fore#er
young to fit into what society defines +hot, se(y and beautiful.,

#1 Makeup Concern for Women Over 40 & -electing the perfect foundation for your skin tone and
finding the right long&wear formula.

#1 Makeup Mistake Made by Women Over 40 & Wearing too much makeup, which can settle into fine lines and wrinkles. When we start to age, our skin dulls so it can balance with our graying hair, so women wear too much makeup trying to bring that color back. .#er&40 women should keep makeup simple, sheer and luminous. 'oncentrate on one feature and play it up/ o!utions "nti-"ging kincare #ecommendations un $rotection Cream
-un protection is a non&negotiable part of your skincare routine, especially for anti&aging benefits. Its the first step in pre#enting the aging process. -elect a broad&spectrum anti&aging sunscreen for your face and body. It should block incoming 01A2013 rays. 4ou should also look for a cream that combines sun&protecting properties with antio(idants to also help pre#ent premature aging.

$rimer %Wit& $eptides'

The easiest way to take 5&60 years off maturating skin without surgery or a dermatological procedure is to use a makeup primer with peptides 7peptides are known as a safe, affordable and painless 3oto( alternati#e8. Aging skin benefits greatly from primers because the primer fills in the fine lines and wrinkles, which in turn fills in the area and plumps the skin, lea#ing fewer wrinkles and cre#ices, resulting in an e#en can#as to apply long&lasting makeup.

(ermato!ogica! $rocedures Boto)

This in%ectable is a great way to rela( the frown lines, which can make us look angry. An e(perienced dermatologist or plastic surgeon will also know how to raise the eyebrows and get rid of crows feet.

*i!!ers
As we age, we tend to lose #olume in our faces" %ust as a balloon is taut the day of a party, in the days afterward, it loses #olume. 9enerally, the loss of #olume becomes more noticeable in one:s 40s as nasolabial folds look more pronounced, and the chin area starts to de#elop ;marionette lines,; starting from the outer corners of the mouth. The lips also become thinner" loss of #olume in the upper lip line causes lipstick to bleed. With the cheeks appearing less lifted, the mid&face appears flatter. This is where in%ectable fillers can be <uite helpful. -ome fillers are made of calcium hydro(ylapatite 7a

substance found in bone8, which is better for deeper lines. .thers are made of hyaluronic acid, which mimics a substance found in the connecti#e tissue of the skin. Those made of hyaluronic acid are e(cellent for more superficial filling including the upper lip lines and the body of the lip, which should A=WA4- be naturally contoured. When done by an e(perienced doctor, all of these fillers should pro#ide natural results.

Maturing Comp!e)ion and Makeup *oundation

-elect a foundation that pro#ides long&lasting luminous co#erage, sun protection, and that is formulated with anti& aging2firming ingredients. The result will be the appearance of smooth, younger looking skin.

Makeup *inis&ing pray

After applying your foundation or complete makeup, its important to seal your makeup with an anti&aging makeup finishing spray. Its a setting spray that keeps your makeup surface dewy and glowing for hours, and its a great complement to any anti&aging routine. A blend of moisturi>ers, along with a uni<ue heat&control technology keeps makeup from drying out or settling into fine lines and pores. The final look is luminous and #ery natural.

Maturing +yes and ,as&es ,oose ,as& +)tension *ibers %,ike *a!se +ye!as&es in a Bott!e'
As you age, eyes begin to appear droopy, tired and puffy with #isible fine lines 7crows feet8. $yelashes start to lose color, length and fullness. An easy way for women o#er 40 to gi#e their eyes definition and a lift is by using a lengthening2#olumi>ing mascara with lash e(tension fibers to gi#e the eyes an e(tra boost. ?ibers gi#e you the appearance of the longest lashes possible without actually applying false eyelashes or enduring the cost of lash e(tensions. Its easy to remo#e with your regular eye makeup remo#er. @ust apply in between coats of mascara. -hould a few fibers fall onto the skin, %ust brush away lightly with a powder brush or cotton swab. The fibers are not wet, so they will not stick to or ruin your makeup.

-n.anted /air Concerns "t-/ome ,ong-term /air #emova! ystem Wit& ,/+ %,ig&t 0 /eat +nergy' 1ec&no!ogy
?acial hair, along with hair popping up all o#er the body, is a huge concern for women o#er 40. Why waste money on laser treatments and time wa(ing, twee>ing and sha#ing when you can treat your facial and body hair at homeA =B$ Technology 7=ight C Beat $nergy8 is a safe and effecti#e non&in#asi#e, non&abrasi#e treatment. Its used for a wide #ariety of applications) psoriasis care" acne clearance" skin tightening" skin re%u#enation" wrinkle reduction" collagen renewal" #ascular and pigmented lesion treatments" and hair remo#al. 0nlike laser treatments, women with #ery fair skin and #ery dark skin can use this treatment successfully.

Maturing mi!e ,ipstick

When you are o#er 40, the natural process of aging takes its toll on your teeth and mouth. We li#e #ery busy li#es and cant always get to the dentist for whitening or e#en do it at home. 3etween dentist #isits, to get the appearance of a whiter brighter smile, try wearing a red or berry lip color or gloss with blue undertones. -hades like wine, classic and cherry red can make your smile look da>>ling white. 'hoose a glossy2semi&gloss formula rather than a matte. The sheen from the gloss will reflect off your teeth making them appear whiter and brighter.

Ora! /ea!t& and $rofessiona! W&itening $rocedures

'osmetic procedures and whitening products ha#e little to no effect on your oral health. 3rushing, flossing daily and #isiting your dentist e#ery D months are needed to ensure a healthy mouth. The reality is teeth naturally get darker as we age" yet, lifestyle and diet contribute to the staining and discoloring of your teeth. A#oiding or limiting intake of coffee, tea, colored foods and especially smoking can help retard the process. 3rushing after eating or drinking will help minimi>e staining. If you ha#e tried this and are still e(periencing discoloration, try a professional whitening procedure. Erofessional whitening is safe, effecti#e and #ery fast, but must only be performed by a dental professional.