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This course outline provides details about a 3 credit hour Business Communication course. The objectives are to provide students with knowledge of business communication and report writing, and to develop practical oral and written communication skills for different business situations. The course covers topics such as effective communication principles, business letters, business reports, oral presentations, and using modern electronic devices. It aims to teach students how to communicate clearly, concisely and correctly in business.
This course outline provides details about a 3 credit hour Business Communication course. The objectives are to provide students with knowledge of business communication and report writing, and to develop practical oral and written communication skills for different business situations. The course covers topics such as effective communication principles, business letters, business reports, oral presentations, and using modern electronic devices. It aims to teach students how to communicate clearly, concisely and correctly in business.
This course outline provides details about a 3 credit hour Business Communication course. The objectives are to provide students with knowledge of business communication and report writing, and to develop practical oral and written communication skills for different business situations. The course covers topics such as effective communication principles, business letters, business reports, oral presentations, and using modern electronic devices. It aims to teach students how to communicate clearly, concisely and correctly in business.
Course: ESME 503: Business Communication Credit: 3 Credit Hours Pre-Requisite: None
Course Objectives: To provide the students with a detailed knowledge of business communication and report writing enabling them to a- Acquire practical and oral communication skills, b- Use written Communication skilfully in different business situations
Course Outline
1: EFFECTIVE COMMUNICATION IN BUSINESS: Definition, characteristics, process, importance of communication in business, different kinds of communication, features of communication.
2: THE PROCESS OF BUSINESS COMMUNICATION Elements of communication, communication concepts. Non verbal Communication, process of preparing effective business messages, planning steps, basic organisational plans, beginnings and endings, composition of the message.
3. EFFECTIVE COMMUNICATION PRINCIPLES: Through styles: completeness, clarity, conciseness, correctness, concreteness, gestures: considerations, manners: courtesy, presentations and follow-up or feedback.
4: BUSINESS LETTER: Direct request, inquiries, claims and requests for adjustments, requests regarding routine business or public causes, invitations, orders, reservations, favourable replies, unsolicited favourable messages, request, sales letter, evaluating your achievements, market research, making preliminary career decisions, resume, job application letter.
7 Department of Economics GC University, Lahore
5: BUSINESS REPORT: Meaning and classification of business reports, preparation before writing reports, main parts of the report, organisation and outline of report body, visual aids, short reports, suggestions for short report, informational memorandum reports, analytical memorandum reports with graphs, informational and analytical report, formal report, working plans, prefatory parts: documentation and other notes, supplemental parts, presentation of the formal report.
6: ORAL PRESENTATION AND USE OF MODERN ELECTRONIC GADGETS: Oral presentations and successful listening, improving oral presentations, improving your listening. Successful informative speaking, purpose of informative speaking. Analysis of audience. Organisation and outline of the informative speech. Support for informative speeches, successful persuasive speaking. Purpose of persuasive speaking. Audience analysis. organisation of the persuasive speeches. Successful business meetings. Meetings in business leadership responsibilities. Participant responsibilities. Methods of solving problems in meetings.
Prescribed Text: Effective Business Communication by Herta A. Murphy. McGraw Hill Company Communication for Business by Shirley Taylor. Pitman publishing London. 8