ASIA PACIFIC GREEN BUILDING LEADERSHIP PROGRAM

A Program of the World Green Building Council and Green Building Council Australia

Melbourne, Brisbane, Sydney

Report submitted to the Officers and the General Membership of the

Philippine Green Building Council

October 26, 2009

de la Cruz C.C.; Tungol A.G.; Ramos RC; Ferrer L. N.

secretariat@philgbc.org | http://philgbc.org

1. INTRODUCTION

The Asia Pacific Green Building Leadership Program (APGBLP) was organized by the World Green
Building Council (WGBC) and the Green Building Council Australia (GBCA) to develop leadership and
build partnerships and linkages with Green Building Councils in the Asia Pacific Region.
The Philippine Green Building Council’s (PHILGBC) participation was made possible through the
Australian Leadership Awards - Fellowships (ALAF), a component of a regional program of the
Australian Agency for International Development (AUSAID).

The APGBLP was hosted by GBCA at the

Melbourne Business School (MBS), Mt.
Eliza Campus, Melbourne from September
21 to 24, 2009; MBS Carlton Campus,
Melbourne from September 24 to 29 and at
the Grand Chancellor Hotel in Brisbane
from September 29 to October 2, 2009.

Joining the program were representatives

of Green Building Councils from
Australia, China, Indonesia, India,
Vietnam, Singapore, South Korea,
Malaysia, United States, Japan, New
Zealand, and the Philippines.

The Australian Leadership Award Fellows representing the Philippines were Christopher de la Cruz, Ma.
Anna Tungol and Rowena Ramos. Leovigildo Ferrer also joined the program with funding support from
GHD International.

The APGBLP focused on the following key areas critical to the development of GBCs in the region:

Market transformation strategies,

Green Building Council organisational development,

Government engagement strategies,

Rating tool development,

Business case for green building,

Strategies for education and training delivery,

International collaboration strategies.
Other participating organizations and government agencies joining the program are representatives from
Building Construction Authority Singapore, University of Sydney, Queensland Government, RMIT
University, and the Queensland Water Commission.

2. Day 0 - SEPTEMBER 20

APGBLP participants were invited by the GBCA to a welcome

dinner held at the Melbourne Business School in Mt. Eliza. Mr.
Lindsay Bevege gave the program overview, its goals and
aspirations. The participants were given an opportunity to introduce
themselves and the councils they represent. It was an opportunity
for the participants to network and learn about some of the key
developments in the area of green building happening in the region.

3. Day 1 – SEPTEMBER 21

THE IMPERATIVES OF GREEN BUILDING IN THE

ASIA-PACIFIC
Romilly Madew, Chief Executive Officer of the GBCA personally
welcomed and acknowledged the national GBCs represented in the
program. Ms. Madew shared the mission and vision of GBCA, their
role in development, the drivers for GBCA growth and outlined the A surprise didgeridoo performance was
importance of continuos interaction with the WGBC and the sharing held during the welcome dinner.
of information of GBCs in the Asia Pacific Region.

Kazuo Iwamura, representative of the Japan Green Building Council discussed the challenges,
opportunities and trends in the Asia Pacific. Mr. Iwamura highlighted key market transformation drivers
and shared rating tool development ideas from CASBEE. He also shared some of the key experiences of
the GBC in Japan and the draft proposal of a building consortium in Japan entitled Vision 2050:
Architectural Measures to Counteract Global Warming – Towards Carbon-Neutralization of Buildings.

Sabrina Morelli of the USGBC shared the experiences of the first green building council in managing its
rapid growth via pictures of the USGBC activities. Ms. Morelli joined the program to observe the
proceedings to be used as a model for use in the development of a green building leadership program for
the Americas.

DEVELOPMENT OF GBCS IN THE REGION

During this session national GBCs were invited to share
development efforts, challenges and opportunities facing the
green building movement in the region. Green Building
Rating Tool development was the focus of the presentation of
most national GBCs. Key developments in the green
financing and government incentives were also discussed.

Mr. Qingqin Wang, Deputy Secretary General,

China Green Building Council.
The following GBC representatives delivered country presentations:

Christopher de la Cruz, Chairman, PHILGBC;

Yannick Millet, Executive Director, Vietnam GBC;

Qingqin Wang, Deputy Secretary General, China GBC;

Varalakshmi Bogale, Counsellor, Confederation of Indian Industry;

Hyoung Tack Kwon, Korea Sustainable Building Council;

Tian Chong Tan, Executive Director, Singapore Green Building Council;

Prasetyoadi (Tiyok), Core Founder, GBC Indonesia;

ORGANIZATION DEVELOPMENT AND BUSINESS PLANNING SESSION

Romilly Madew, CEO, GBCA presented the
development of the GBCA and how its growth was
managed since it was founded in 2002. Ms. Madew
shared that the GBCA focused on the identification of
opportunities to maximise the growth potential of their
council. She further discussed the principles for
organizational development observed by the
organization and how the sharing of information
between the USGBC and GBCA accelerated the
Council’s growth. Richard Sebo, Member, Foundation
Board, shared the history of the GBCA.

Lindsay Bevege, delivered a presentation entitled - “Creating a Business Model for GBCs”. This
presentation focused on the imperatives underpinning a potential business model that GBCs may select.
As most GBCs present were still in the early stages of development, principles of business planning were
delivered to assist the national GBCs in funding and running their respective councils. Techniques on
how to develop and communicate the value of the GBC to its members and other stakeholders were also
presented. Further, financial issues like identifying income streams and managing expenses were also
part of the presentation.

Tania Crosbie, Executive Director, Education and

Marketing, GBCA, facilitated the session on Marketing
and Branding of GBCs. Issues covered in this session
were the following:

Principles of Marketing;

Positioning the GBC;

Creating a “brand” for the GBC;

Marketing and promotion activities.

Ms. Crosbie further cited the GreenStar branding

experience to national GBCs and gave tips on how to strengthen branding efforts by these councils.

Trudy-Ann King, Manager, WGBC Asia Pacific Region, facilitated the discussions on organizational
development and business planning.
KARAOKE NIGHT

Representatives from the national GBCs were treated to a Karaoke and Entertainment Night, hosted by
the GBCA. The Green Building Council Indonesia engaged other GBCs in performing a series of song
numbers using a bamboo instrument known in Indonesia as the “Angklung”.

Leading the Karaoke was Lindsay Bevege. He invited the participants to deliver their favourite songs, to
the amusement of the group.

Robin Mellon, Trudy-Ann King, Romilly Madew, Hanna Anklung performance led by GBC Indonesia’s Bintang
Ditton, Sabrina Morelli. Nagruho

The event was an opportunity for everybody to establish camaraderie and friendship with the rest of the
GBCs in the region.

4. Day 2 – SEPTEMBER 22

Robin Mellon, Executive Director, Green Star, shared

rating tool development, operation and roll-out
strategies that GBCA implemented. The discussion on
rating tool strategies includes:

What to rate – types of buildings, different phases,

attributes, and operations;

Principles underlying building rating tools;

How to rate buildings;

Adoption and adaptation of existing rating tools;

How to operate a tool and incorporate ongoing
feedback; Robin Mellon, Green Star

How and when to involve industry in tool maintenances;

Avenues for involvement;

Maintaining rating tools;

Regional variations and weightings.
Further, a discussion on the need of building owners to
certify to gain market recognition as a leader in the
building industry was further highlighted and the
certification process of Green Star was outlined to
enable the participants gather insight on best practice
in rating buildings.

David Peebles, Director for National Policy and Public

Affairs, GBCA, delivered a presentation on
Stakeholder and Government Engagement Strategies

outlining the following: David Peebles, GBCA

Green Building policy instruments;

Creating a green building policy reform;

Identifying influencers and decision makers in government;

Relationship building;

Strengthening government engagement through industry groupings.

Mr. Peebles further added value to this presentation by sharing effective writing techniques to help further
the advocacy of GBCs.

Tania Crosbie led the discussion on industry engagement strategies and outlined the following topics:

The market structure of the building and property industry;

The needs of each segment of industry and what each could gain from membership with a GBC;

Strategies for attracting and retaining members;

Relationship building;

Member services;

Sponsorship strategies.

5. Day 3 – SEPTEMBER 23

To further assist national GBCs in the development of

education and training delivery Tania Crosbie shared GBCA’s
model to participating GBCs. The outline of the presentation is
as follows:

Examples of course program and their content;

GBCA’s marketing strategy for education and training
programs;

Costs and revenue for the programs;
Chris de la Cruz, Rowena Ramos, Anna

What are some of the programs and strategies that have and Tungol, Emmy Tagaza with Hon. Bob
have not worked; McMullan MP

Possible partnerships with universities and other educational institutions or with other industry
associations.

Lindsay Bevege, Business Outlook and Evaluation, delivered a presentation on Hyper-Urbanization and
Urban Infrastructure. The session enabled the participants to have a deeper insight into the magnitude
and speed of urbanization in the Asian region. Present government and development agency intervention
on addressing this issue is further highlighted and discussed in the session.

It was observed that GBCs could tap onto and initiate international programs that address hyper-
urbanization in their respective countries. The APGBLP is one example of a development agency
program that assists GBCs in delivering their mandate.

National GBCs had a table discussion and given an opportunity to report back their experiences of hyper-
urbanization. The national GBCs suggested schemes on how GBCs can intervene and assist in finding
solution to these phenomena.

Wayne Wescott, Former Chief Executive, Local Governments Sustainability (ICLEI), delivered a
presentation entitled “Managing Climate Change”. The participants were introduced themes that will
enable them to better understand the projections and ramifications for unavoidable climate change in
Asia. An overview of ongoing response strategies where further outlined and it was explained that GBCs
have abundant opportunities to promote awareness of risk management and adaptation strategies for the
built environment. In closing, Mr. Wescott presented, examples of communities implementing adaptation
measures for climate change.

Prof. Ed Blakely, Leader, post-hurricane Katrina

recovery program, New Orleans, presented
opportunities for the development of disaster proof
infrastructure. He shared that natural disasters were
good opportunities for us to learn how we can further
improve reconstruction efforts by incorporating
sustainable disaster planning, design and
reconstruction.

Later in the day, Mr. Bevege led the session on

“Country-Specific Needs Analysis” to enable GBCs
Prof. Ed Blakely
diagnose their respective strengths, weaknesses, opportunities and threats
(SWOT). Ideas for amending GBC structure and governance models were also presented. GBCs were
assisted by coaches in delivering the output. The following served as coaches to the GBCs:

Lindsay Bevege, Business Outlook and Evaluation, Australia;

Trudy-Ann King, Manager, WGBC Asia Pacific Region;

Jane Henley, CEO, New Zealand GBC;

Emmy Tagaza, Business Outlook and Evaluation, Australia;

Sabrina Morelli, USGBC.
6. Day 4 – SEPTEMBER 24

Representatives from the national GBCs toured a selection of leading-edge green buildings in Melbourne
to learn about key design features and
technologies/techniques applied to the buildings.

The following sites were visited during the tour:

CH2, Melbourne City Council House;

500 Collins,

Melbourne Market Relocation.

Later in the day, the participants transferred to the

Melbourne Business School, Carlton Campus to
attend sessions conducted by the following
resource speakers: Briefing at 500 Collins with National GBCs

David Young, Director for Development and Docklands, VicUrban – “Green

precints/Neighborhoods”;

Graeme Kaye, Project Director, Melbourne Market Relocation / Jeff Robinson, Aurecon
– “Green Industrial Development.

LEADING GREEN THINKERS FORUM

Lend Lease sponsored and hosted the “Leading Green Thinkers Forum” at the 6 Green Star As Built
rated The Gauge in Melbourne's Docklands.
Delivering the keynote at the forum was
Australian Parliamentary Secretary for
International Development Assistance, Hon. Bob
McMullan MP. In celebration of the World
Green Building Day, Tony Arnel, Chairman of
the World Green Building Council (WGBC)
officially launched the WGBC – Asia Pacific
Green Building Councils Network.

The Green Thinkers Forum followed with the PHILGBC Chairman Chris de la Cruz with GBCA CEO
Romilly Madew during the panel discussion at the Leading
following panellists:
Green Thinkers Forum

Scott Bocskay, Clinton Climate Initiative

Tian Chong Tan, BCA-Singapore;

Jane Henley, New Zealand GBC;

Varalakshmi Bogale, Confederation of Indian Industry;

Christopher Dela Cruz, PHILGBC;

Romilly Madew, GBCA.
7. Day 5 – SEPTEMBER 25

DESIGNING NATIONAL GBC STRATEGIES

The national GBCs benchmarked their current organization and operations with the WGBC Council
Creation Toolkit. This activity seeks to assist GBCs in fast tracking the creation of their country
strategies and rapidly deploy the necessary and very much needed programs. It also enabled GBCs to
streamline their internal Council development. This session was coached by the following:

Lindsay Bevege, Business Outlook and Evaluation, Australia;

Trudy-Ann King, Manager, WGBC Asia Pacific Region;

Jane Henley, CEO, New Zealand GBC;

Emmy Tagaza, Business Outlook and Evaluation, Australia;

Tania Crosbie, Executive Director, Education and Marketing, GBCA;

Wayne Wescott, Former Chief Executive, Local Governments Sustainability (ICLEI);

Romilly Madew, CEO, GBCA.

This workshop, under the direction of WGBC Chairman, Tony Arnel, enabled the new GBCs to learn
from the experiences of the already established GBCs. A feedback and sharing mechanism was built into
the program to further stimulate discussion.

8. Day 6 – SEPTEMBER 28

DEVELOPING A WORLDGBC ASIA-PACIFIC STRATEGY

The national GBCs collaborated on developing a foundation model for the Asia-Pacific operation of the
WGBC. Potential strategies that may be
deployed were discussed among the GBCs
present. Setting the scene is WGBC
Chairman Tony Arnel stressing on points
on what could be achieved by the newly
formed network. Wayne Wescott outlined
the challenges ahead and what are the
interventions needed to get this mandate
done. This workshop featured
opportunities and constraints analysis for
the operation of the network and a panel
discussion followed to further solicit
comments. Romilly Madew, thanked

everybody for the work done and looked forward to the WGBC and GBCA Chairman Tony Arnel
Asia Pacific Network working together to achieve WGBC
goals in the region.
9. Day 7 – SEPTEMBER 29

TROPICAL AND SUBTROPICAL BUILDING DESIGN

Andrew Aitken, Queensland State Manager, GBCA led the discussions on Tropical and Subtropical
Building Design. GBC representatives learned about the factors underpinning green building
performance in these regions and understand how these impact on rating tool effectiveness. Critical
issues for future actions by GBCs for accelerating uptake of green building designs, technologies and
operation in tropical and subtropical markets were identified. Joining Mr. Aitken in this sharing forum
were the following:

Nathan Groenhout, AECOM, “Principles of Tropical and Subtropical Design”;

Philip Follent, Government Architect, Queensland,
“Sustainable Design: Government Leadership”;

Mark Thompson, TVS Partnership, “Sustainable
Subtropical Design in Commercial Developments”.

10. Day 8 – SEPTEMBER 30

This day ran in two (2) streams. Stream 1: In-depth session for
rating tool development; and Stream 2: Inspection of Brisbane
Green Buildings. Andrew Aitken led the Stream 1 The program’s fellows at Viret at Clayfield
session. Table discussions were held with GBCs
interested in discussing and exploring in detail the specific interests and requirements for each GBC in
developing a rating tool.

Stream 2 includes the inspection of Viret at

Clayfield, a leading green residential development
designed by the TVS Partnership. The water crisis in
Australia has led the designers to focus on water
saving designs and technologies. The development
also featured energy saving strategies which includes
daylighting, breezeways and the deployment of
photovoltaics. Excess energy generated is fed back
into the grid to avoid waste. It is first sustainable
unit complex to be approved by the Brisbane City
Council.

Another featured project is The Kelvin Grove – an Andrew Aitken, GBCA/Greenstar State Manager-
Urban Village, a master-planned community that Queensland during a coaching session with
PHILGBC/BERDE representatives.
endeavours to achieve best practice in sustainable,
mixed-use urban development. Developed by the Department of Housing and Queensland University of
Technology in conjunction with a number of private sector partners, the site has connected with the
existing neighbourhoods to provide a new center for the area. This project further demonstrates the
principles of environmentally sustainable development, delivering outcomes through design, development
and operations, and minimizing the ecological 'footprint' of the Village. Strategies include incorporating
energy efficient design and reducing demand on town water through storm/grey water reuse initiatives.

LEADING GREEN THINKERS FORUM

Queensland Government hosted the Leading Green
Thinkers Forum entitled “Global Challenges, Global
Solutions: Meet Green Building Leaders from Asia
Pacific” at the Suncorp Stadium. Leading the forum
is Andrew Aitken, Queensland State Manager,
GBCA.

The Green Thinkers Forum followed with the

following panellists:

Yannick Millet, Executive Director, Vietnam

Trudy-Ann King, Yannick Millet, Tiyok, and Qingqin Wang
GBC; with Simon Cox of Colliers International

Qingqin Wang, Deputy Secretary General, China
GBC;

Trudy-Ann King, Manager, WGBC Asia-Pacific Network;

Prasetyoadi (Tiyok), Core Founder, GBC Indonesia;

Simon Cox, Colliers International.

11. Day 9 – OCTOBER 1

WATER MANAGEMENT IN TROPICAL AND SUBTROPICAL URBAN ENVIRONMENTS

Principles of holistic water management, covering potable water, waste water and stormwater as applied
in tropical and subtropical environment were discussed during this session. It also focused on
behavioural change to reduce water wastage and the potential of public campaigns in delivering these
programs. Further, the participants were briefed on the latest water saving designs, technologies and
products relevant to tropical and subtropical communities.

The session was led by Lindsay Bevege with the assistance of the following resource persons:

Gerald Tooth, Queensland Water Commission, “Changing Consumer Behaviour to Achieve an

Urban Water Strategy”;

Dominic Xavier, Sustainable Solutions International, “Water Saving Design, Technologies and
Products for Tropical and Subtropical Urban Environments”;

David Lumb, Clearmake, Optimizing Water Savings Opportunities in Buildings Using Innovative
Technologies and Products”.

In closing, the APGBLP was formally adjourned and the participant’s impressions and comments were
collected by the WGBC and will be treated as valuable input into managing the Asia-Pacific Green
Building Councils Network.
12. APGBLP PARTICIPANTS

The following are the organizers, ALA Fellows and GBC representatives who participated in the
program.

Name Organization
Siti Adiningsih Adiwoso Green Building Council Indonesia
Andrew Aitken Green Building Council Australia
Tony Arnel World Green Building Council,
Green Building Council Australia
Lindsay Bevege Business Outlook and Evaluation Australia
Ed Blakely University of Sydney
Varalakshmi Bogale Indian Green Building Council
Seong Aun Chan Green Building Index, Malaysian Green Building Council
Tania Crosbie Green Building Council Australia
Christopher de la Cruz Philippine Green Building Council
Leovigildo Ferrer Philippine Green Building Council
Philip Follent Queensland Government
Nathan Groenhout AECOM
Jane Henley New Zealand Green Building Council
Kazuo Iwamura World Green Building Council
Sampath Kumar Kabothu Indian Green Building Council
Trudy-Ann King World Green Building Council,
Green Building Council Australia
Hyoung Tack Kwon Korea Sustainable Building Council
Ankur Kulkarni Indian Green Building Council
Cuong Vu Le Vietnam Green Building Council
Chuan Seng Lee Singapore Green Building Council
Sui Fung Lee Building Construction Authority
David Lumb Clearmake
Romilly Madew Green Building Council Australia
Robin Mellon Green Building Council Australia
Yannick Millet Vietnam Green Building Council
Sabrina Morelli United States Green Building Council
Thi Mai Hoa Ngo Vietnam Green Building Council
Bintang Nugroho Green Building Council Indonesia
David Peebles Green Building Council Australia
Prasetyoadi (Tiyok) Green Building Council Indonesia
Rowena Ramos Philippine Green Building Council
Richard Sebo RMIT University of Melbourne, Green Building Council Australia
Emilia Tagaza Business Outlook and Evaluation
Tian Chong Tan Building Construction Authority, Singapore Green Building
Council
Mark Thomson Green Building Council Australia
John Thwaites Green Building Council Australia
Gerald Tooth Queensland Water Commission
Ma. Anna Tungol Philippine Green Building Council
Qingqin Wang China Green Building Council
Wayne Wescott Local Governments Sustainability (ICLEI)
Dominic Xavier Sustainable Solutions International

13. GREEN BUILDING COUNCIL AUSTRALIA HEAD OFFICE VISIT

GBCA CEO Rommily Madew invited representatives of the PHILGBC to tour the GBCA Head Office.
The GBCA Head Office also known as the “GreenHouse” is an 800 square meter office fitout project
developed as a sustainability showcase that supports the GBCA’s expanding team. The fitout took less
that five months to complete, and delivered on a very tight budget. Sustainable initiatives incorporated in
the space includes, a grey water treatment system for toilet flushing; light shelves to manage heat loads;
raised floor provides a displacement air system; computerized lighting controls; reused and salvaged
materials; and reused office furniture.

The project was a collective effort of the GBCA staff and dedicated GBCA member companies who
donated their products, services, time and energy.

14. CONCLUSION

The program participants were able to build

networks across the region critical in developing
cross country ties and working relationships. It is
the intention of the WGBC to assist the
development of GBCs in the region and to treat
them as allies in addressing the plethora of
environmental crisis that is all before us.

The success of this program was largely due to the

time, resource, and effort committed by the national
GBCs. The program would not have been possible
without the support the GBCs have been extending each other in ensuring that GBCs will continually
provided relevant green building programs in the Asia-Pacific.

The fellows were also able to exchange ideas with senior industry and government figures who were able
to provide insights on how to increase the uptake of green building in industry.

The Philippine Green Building Council gratefully thanks the World Green Building Council and the
Green Building Council Australia for finding the funds and resources necessary to assist newly formed
councils, especially in developing nations.

Managing the program in behalf of the GBCA and the WGBC is Business Outlook and Evaluation,
Australia. The APGBLP is funded in part by the Australian Agency for International Development
through the Australian Leadership Awards Fellows.