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  • Questionnaire

    Diunggah oleh

    Mayur Rathod
    974 tayangan4 halaman
    The document contains a 12 question survey about tea consumption habits. It asks respondents about the brands of tea they have consumed, how much tea they purchase in a month, how many times per day their family drinks tea, what factors they consider when purchasing tea, their preferences for tea varieties, and their experiences and ratings of different tea brands. Demographic questions are also included to gather information on respondents' name, marital status, gender, family income, age, education level, occupation, and number of family members.

    Deskripsi Asli:

    questionnaire for the tea industry

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    The document contains a 12 question survey about tea consumption habits. It asks respondents about the brands of tea they have consumed, how much tea they purchase in a month, how many times per day their family drinks tea, what factors they consider when purchasing tea, their preferences for tea varieties, and their experiences and ratings of different tea brands. Demographic questions are also included to gather information on respondents' name, marital status, gender, family income, age, education level, occupation, and number of family members.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    974 tayangan4 halaman

    Questionnaire

    Diunggah oleh

    Mayur Rathod
    The document contains a 12 question survey about tea consumption habits. It asks respondents about the brands of tea they have consumed, how much tea they purchase in a month, how many times per day their family drinks tea, what factors they consider when purchasing tea, their preferences for tea varieties, and their experiences and ratings of different tea brands. Demographic questions are also included to gather information on respondents' name, marital status, gender, family income, age, education level, occupation, and number of family members.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 4

    Questionnaire

    1. From the following which are various brands of tea you have consumed so far?
    Jivraj Nestle
    Wagh-Bakri Brooke Bond
    Tata Tea Others
    2. Generally, how much quantity of tea do you purchase in a month?
    Less than 200 grams 200-500grams
    500-1000 grams More than 1kg
    3. In a day, how many times your family consume a tea?
    Once Twice
    More than 2 times
    4. Which are the following factors did you considered before buying tea?
    Price Taste
    Aroma Color
    Availability Brand Name
    Package Size
    5. Rate the level of importance on above mentioned factors for buying tea on
    following scale:
    [5- Very Important, 4- Important, 3- Neutral, 2- Less Important, 1-Not Important]
    Attributes 5 4 3 2 1
    Price
    Taste/Flavor
    Aroma
    Color
    Availability
    Brand Name
    Package Size

    6. Which brand of tea you are currently consuming?
    Jivraj Nestle
    Wagh-Bakri Brooke Bond
    Tata Tea Others
    7. Rate the above mentioned brand according to your experience on following
    attributes of tea on following scale:
    [5- Very Satisfactory, 4- Satisfactory, 3- Neutral, 2- Dissatisfactory, 1-Very
    Dissatisfactory]






    8. On the basis of experiences of consuming various brands of tea, Rate the best
    brand on following attributes of tea. (Only for those brand you have consumed
    even at least once)

    9. Are you aware about followings varieties of tea?
    Black Tea Green Tea
    Herbal Tea
    10. Do you prefer to have experience of above mentioned varieties of tea?
    Yes No
    If Yes, Which of the following variety of Tea do you prefer to have experience?
    Black Tea Green Tea
    Herbal Tea


    Attributes 5 4 3 2 1
    Price
    Taste/Flavor
    Aroma
    Color
    Availability
    Brand Name
    Package Size
    Brands/Attri
    butes
    Jivraj Nestle Wagh-Bakri
    Brooke
    Bond
    Tata
    Tea
    Others
    ..
    Price
    Taste/Flavor
    Aroma
    Color
    Availability
    Brand Name
    Package Size
    11. Does Attractive Promotional Scheme (i.e. offering free gift on Tea, etc) on
    other brand affects your purchase decision of your preferred brand of tea?
    Yes No
    Cant Say
    12. How were your overall experiences with various brands of tea that you consumed?






















    Brands
    Very
    Good
    Good Average
    Not
    Good
    Worst
    Jivraj
    Wagh Bakri
    Tata Tea
    Nestle
    Brooke Bond
    Others
    ..

    Personal Detail

    Name : .

    Marital Status : Married Unmarried

    Gender : Male Female

    Family Income : Rs.15,000 or less Rs.15,000 - 20,000
    Rs.20,000 - 25,000 Rs.25000 30,000
    Rs.30,000 or more

    Age : 18 - 24 25 34
    35 44 45 54
    55 or more

    Education : .

    Occupation : Student Service/Job
    Business Housewife
    Retired

    Family Members : 1 2-4
    5-7 8 or more

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