0

PROJECT REPORT
ON
MARKETING STRATEGY & SALES
PROMOTION
IN
MOBILITY SOLUTIONS LTD.

Submitted in the partial fulfillment of the requirement for the award
of degree of

BACHELOR OF BUSINESS ADMINISTRATION

Session 2011-14


Submitted to: Submitted by:
Ms. Parkee Bhatnagar Ravinder Singh
H.O.D Roll. No:
BBA -6
th
Sem











Surya World Institution of Academic Excellence
Punjabi University, Patiala

1


CONTENTS

CHAPTER NO CHAPTER NAME PAGE NO
1. Introduction 1-13
2. Company Profile 14-25
2.A Customer 26-28
3. SWOT Analysis 29-30
4. Review of literature 31-33
5. Marketing Strategy 34-39
6. Sales Promotion 40-43
7. Objective of study 44-44
8. Scope of study 45-45
9. Market circle 46-47
10.
Analysis & Interpretation
48-52
11. Research Methodology 53-55
12. Limitation 56-57
13. Questionnaire 58-60
13. suggestion 61-61
14. Organization structure 62-64
14. Bibliography 65-66


2


DECLRATION



This is to certify that Mr. Ravinder Singh student of BBA Surya World
Institution of Academic Excellence, Bapror, Rajpura has worked in
Mobility Solutions Ltd. under the able guidance and supervision of Mr.
Prith Pal Singh Bajwa (Marketing Coordinator) Mobility Solutions
Limited.
The period for which he was on training was for 6 months. This Summer
Internship report has the requisite standard for the partial fulfillment of
BBA. To the best of our knowledge no part of this report has been
reproduced from many other report and the contents are based on original
research.




Signature
Ravinder Singh















3




ABSTRACT

The project is assigned to MOBILITY SOLUTIONS LIMITED. It is a
leading seat manufacturing company in India and is a subsidiary of JCBL.
The project develops a framework for marketing strategy and sales
promotion that is very important for the success of company. there are
specific strategy and techniques which are used by company for
marketing and sales of their products. With changing circumstances in
market, the company also uses various new marketing methods for
achieving their target plans.

__________________________
Signature of the Supervisor
NAME: DINESH DUA
PLACE: MSL (LALRU)















4




AKNOWLEDGEMENT




I am having my greatest regard for Mr. Dinesh Dua (AGM-
MARKETING) and Mr. Prith Pal Singh Bajwa of MOBILITY
SOLUTIONS LIMITED for helping me throughout my project personally
and provide me the necessary instruction and also helped me in the
successful completion of the project stated ahead.
And I am also thankful to Mr. Ramneet of MOBILITY SOLUTIONS
LIMITED who has given me the proper exposer to the organization.
Since practical knowledge is very important for every person whether
undergoing a diploma or degree course like BBA. I am thankful to all the
staff members of MSL for providing me such an opportunity to gain the
practical knowledge, which is a necessary part of my course.
I will also like to thank Ms Parkee Bhatnagar HOD Management for his
continuous support and Ms. who guide me about the project.


SUBMITTED TO SUBMITTED BY

Ms. Parkee Bhatnagar Ravinder Singh




5





INTRODUCTION

















6

INTRODUCTION OF
MOBILITY
SOLUTION LIMITED










7

Brief Introduction of the Company
(Formerly Known As Mobility Solution Limited)

Regd. Office:

Head Office: Plot No - 75, Ist Floor, Industrial Area Phase -1, Chandigarh-
160002, India.





8

Seat
Seat Production Capacity - 9,000
sets per year
FRP/GRP
Explore FRP/GRP
interior & exterior
components as MSL
Window & Doors
Best Aluminum Extrude
Powder Coated Window
Panels at MSL
Coach Components
MSL understands your
component
requirements



Mobility Solutions Limited (MSL) was incorporated in year 1998 as an
ancillary for manufacturing ready to use sub assemblies of window
frames, regular deluxe and semi-deluxe seats. The state of the art plant is
located on the Chandigarh - Ambala highway at Lalru, Distt. Patiala
(Punjab).

Over a period of time, MSL has registered a significant growth and
established its name as one of the best Coach ancillary in the country.
Today, MSL is a proud manufacturer of a wide range of Coach
Components.

9



HISTORY:

MSL was incorporated in 1998 to manufacture the window frames, bus
seats; MSL is a part of the JCBL groups. In starting it had one customer
in the market after that the company has started to supply its product to
different companies likes Tata motors Ashok Leyland, Globe Toyota,
Mungi Engineers, and Swaraj Mazda.
Early company was just do business with its group companies but after
some time company also started to export its output to other eminent
company. In the beginning company just produce some components after
this company started to manufactured variety of other products also.














10

Milestones
2009: Joint Venture with STRATIFORME
2008: TATA Approved MSL seats for their Buses, Awarded ARAI
approval
2007: Enlistment of MSL as approved vendor to GETS, USA for supply of
FRP parts for their locomotives & Formation of MGL in Joint
venture with Happich (Germany) and Ellamp (Italy)
2007: MSL India joint venture's with Group Happich Ellamp of Italy.
2006: 50% of MSL production sold to customers other that JCBL
2005: Export of Dash pads to USA
2004: Export of Suspension Components and PU Cushions
2003: TS: 16949 Certification, FRP Components to RCF
2002: First Supply to JCBL for Window Frames
2000: ISO: 9001 Certification























11

INFRASTRUCTURE
LOCATED ON THE CHANDIGARH - Ambala Highway north of India
STATE-OF-THE-ART FACILITY equipped with latest
Computer Aided Tools (CAD) Tools
Machines and Testing equipments
One of the most sophisticated and integrated plants for the manufacture of
complete seating system.
SIX MANUFACTURING SECTIONS, namely
PU Foaming
Tube Bending and Welding
Tailor made Seats and Assembly
FRP/GRP
Window Frames
Hat racks and other components
Sprawling 70,000 sq. ft. facility












12

BEST MANAGEMENT PRACTICES
In house design and manufacturing facilities.
Focus on training and development of staff.
ERP system Baan under final implementation stage.
Strategic Business planning.
Total Quality People.
Quality system ISO/TS 16949.
Flat organization structure.
Flexible Manufacturing Process.














13

MANUFACTURING FACILITIES
Well equipped Tool Room

Press shop consisting of Hydraulics Presses, CNC Plasma cutting, CNC
tube bending
Shot Blasting, Powder Coating machines and Painting Facilities
PU Machine for soft and rigid PU
Vacuum Forming and Resin Transfer Molding machine
Excellent Testing & Measuring facilities for seats
In-house manufacture of all critical components and sub-assemblies














14








Mobility Solutions Limited (MSL) was incorporated in year 1998 as
an ancillary for manufacturing ready to use sub - assemblies of window
frames, regular deluxe and semi-deluxe seats. The state of the art plant is
located on the Chandigarh - Ambala highway at Lalru, Distt. Mohali
(Punjab) INDIA. Over a period of time, MSL has registered a significant
growth and established its name as one of the best Coach ancillary in the
country. Today, MSL is a proud manufacturer of a wide range of Coach
Components. With a producer of over 7500 sets per annum, we supply
seats to the leading OEM's like Swaraj Mazda Limited, Tata Motors Ltd,
and Eicher & State Transport Undertaking, leading bus body builders and
luxury bus operators in the country.



Mobility Solution India Ltd. Is a industry producing bus components and
accessories in bulk which is further used by other allied industries to
make final products. MSL is basically related to manufacturing of the
15

windows, seats, roof hatch hammer needed for assembling buses, trucks
and tippers.

The company was incorporated as a Public Limited Company on
Mobility Solutions Limited (MSL) was incorporated in year 1998 as an
ancillary for manufacturing ready to use sub - assemblies of window
frames, regular deluxe and semi-deluxe seats.

The main objects of the company is to carry on business in mechanical,
plastics accessories, heavy transports vehicles accessories, specially for
buses accessories and railway coaches.

Its new environment improvement programmed has significant
investments and it is actively working on ISO: 9001.















16


Location of the Plant

The companys manufacturing plants is located in Lalru, 220 km from the
national capital New Delhi on national highway 22 near the city beautiful
Chandigarh.

MSL has well laid out facilities & infrastructures in 4 hectares, the well
maintained facility has all the pre-requisites for fine bus components
manufacturing.

Some of the facilities are dedicated while some others follow
multiproduct approach.

MSL has an experienced and reliable team dedicated towards its
objectives.
The company Mobility Solution Limited (MSL) its group companies are
JCBL, CERITA, MGl and GLOBE TOYOTA.





17

BACKWARD INTEGRATION
SEATS
FRP COMPONENTS
WINDOW FRAMES
HAT RACKS
AIR SUSPENSION SYSTEM











18

BUSINESS PROFILE
MANUFACTURER OF BUS SEATS
MANUFACTURER OF WINDOW PANELS FOR COACHES
LUXURY SEATS
ORDINARY SEATS
DELUXE SEATS
WINDOW FRAMES
FOR COACHES
FOR EXCAVOTARS
MANUFACTURER OF ABS COMPONENTS FOR BUSES
HAT RACKS
ROOF HATCHES
DOORS

19




PRODUCTS















20








SEATS AT MSL




21

Unique Features of Seats

Ergonomically designed PU Cushion & backs

Unique Upholstery, stamping with lamination to provide extra comfort

Tested for endurance & rigidity on Fatigue Testing machine up to 22, 500
cycles at the rate of 15 CPM under 45 Kg. Load (Push and Pull)

Smooth Reclining Operations

Retractable Armrest

Long Lasting Magazine Holder

Excellent Powder Coating Finish



























22

FRP COMPONENTS


















23

COACH COMPONENTS








24

SOME SEAT MODELS














25



SOME WINDOW MODELS















26














CUSTOMERS











27

CUSTOMERS
ORIGINAL EQUIPMENT CUSTOMER
JCBL
SWARAJ MAZDA LTD
TATA MOTARS LTD
JCB
TOYOTA KRILOSKAR MOTARS LTD
ASHOK LEYLAND





28

GOVT.ENTERPRISES
APSRTC
RCF
G.S.R.T.C
R.S.R.T.C
M.S.R.T.C
OTHERS
PRIVATE FLEET OPERATIORS








29


SWOT ANALYSIS MSL

Strengths

Some staff have experience of
End-user sector.
Direct delivery capability.
Product innovations ongoing.
Products have required
Accreditations.

Weaknesses

Need more sales people.
Limited budget.
Lack of commitment in dispatches.
Over-dependent on a single product
Failure to communicate formally and informally, both cross-
functionally and within departments.
Not as much transport vehicles as required.
Inefficiency in offering new products to customers.







30



Opportunities

Could develop new products.
Can cater to requirement in South from plant in Dharwad.

Threats

Tax Increases.
Better performing competitors.
High product cost w.r.t, competitors.























31






Review of Literature






















32



Marketing strategy is a process that can allow an organization to
concentrate its limited resources on the greatest opportunities to increase
sales and achieve a sustainable competitive advantage.
[1]
Marketing
strategy includes all basic and long-term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a
company and the formulation, evaluation and selection of market-
oriented strategies and therefore contribute to the goals of the company
and its marketing objectives

Marketing strategies serve as the fundamental underpinning of marketing
plans designed to fill market needs and reach marketing objectives.
[3]

Plans and objectives are generally tested for measurable results.
Commonly, marketing strategies are developed as multi-year plans, with
a tactical plan detailing specific actions to be accomplished in the current
year. Time horizons covered by the marketing plan vary by company, by
industry, and by nation, however, time horizons are becoming shorter as
the speed of change in the environment increases.
[4]
Marketing strategies
are dynamic and interactive. They are partially planned and partially
unplanned. See strategy dynamics.
Marketing strategy involves careful scanning of the internal and external
environments.
[5]
Internal environmental factors include the marketing
mix, plus performance analysis and strategic constraints.
[6]
External
environmental factors include customer analysis, competitor analysis,
target market analysis, as well as evaluation of any elements of the
technological, economic, cultural or political/legal environment likely to
impact success.
[4][7]
A key component of marketing strategy is often to
keep marketing in line with a company's overarching mission statement.
[8]












33


Sales Promotion Strategy

Sales are the lifeblood of a business, without sales there would be no
business in the first place; therefore it is very important that if a business
wants to succeed, it should have a sales promotion strategy in mind. The
primary objective of a sales promotion is to improve a company's sales by
predicting and modifying your target customers purchasing behavior and
patterns. Sales promotion is very important as it not only helps to boost
sales but it also helps a business to draw new customers while at the same
time retaining older ones. There are a variety of sales promotional
strategies that a business can use to increase their sales, however it is
important that we first understand what a sales promotion strategy
actually is and why it is so important.

A sales promotion strategy is an activity that is designed to help boost the
sales of a product or service. This can be done through an advertising
campaign, public relation activities, a free sampling campaign, a free gift
campaign, a trading stamps campaign, through demonstrations and
exhibitions, through prize giving competitions, through temporary price
cuts, and through door-to-door sales, telemarketing, personal sales letters,
and emails. The importance of a sales promotion strategy cannot be
underestimated. This is because a sales promotion strategy is important to
a business boosting its sales.


When developing a sales promotion strategy for your business, it is
important that you keep the following points in mind.
* Consumer attitudes and buying patterns
* your brand strategy
* Your competitive strategy
* Your advertising strategy
* And other external factors that can influence your products availability
and pricing.

Sales Promotion Strategies
There are three types of sales promotion strategies:
* A push strategy
* A pull strategy or
* A combination of the two
A 'push' sales promotion strategy involves 'pushing' distributors
34

MARKETING
STRATEGY AND
STRATEGY OF
SALES
PROMOTION IN
MOBILITY
SOLUTIONS LTD.



















35

The company follows a constant, appropriate and feasible set of
principles with a sheer motive of achieving its long run customers and
profits objectives in bus components


Today, the company is maintaining good position in manufacturing bus
components in INDIA.

a) EXPANDING THE TOTAL MARKET
Mobility solutions Ltd. always keeps itself in readiness to gain any
increase in market size. The company is ever vigilant in expanding the
total market share. It keeps enlarging its share of market not only in
INDIA but also in broad like in Srilanka, Maurisous and more ever.
Company always looks for the opportunity when they can increase the
market share of company.
b) PRODUCTION OF MSL INDIA
The increasing trend of the production shows the relevance with the
increasing rate of buses. As it is a bulk seat, window frames, locks
Formation Company so according to the demand of the product in
market the market strategies are adopted by company
36

It follows the method of expanding the market in following ways:

1. NEW USERS:- The MSL. Has the potential to attracting the buyers
who are currently unaware of their vehicles or resisting them because
their prices. This objective of finding new users is achieved by the
consigning agents of the company by the following two strategies like,
new market strategies and geographical expansion strategy.



2. GEOGRAPHICAL EXPANSION STRATEGY: - The mobility
solutions Ltd. exports a large amount of seats, window frames, and
locks in India and other countries like Sri Lanka and Maurois etc.

They have divided the India into four geographical regions north, east,
west, south where their consignee agents have their agencies from
where the agents take the order of the product send that order to the
company with all information necessary and the order is fulfilled.

Most of the product is export by the company.

3. PROTECTING MARKET SHARE:- mobility solutions Ltd. is not
concerned with expanding the market but also eternally vigilant in
protecting its current market share. Due to availability of competitors
in India. Company also increased the credit period for the customers
according to their demand their credit period is from 0 30 days to
attract customer they varies the credit period.


The company used various pharmacopoeias to produce the bus
components whenever new pharmacopoeia is introduced in the market
37

they use that and produced the product according to that. They
produced most of their product according to the demand of the
customer produced customaries product.

Following strategies are adopted in this regard:

a) INNOVATION STRATEGY:- The company undertakes research
and the development programs . Mobility solutions limited.
division plans its work with tow objectives:

1. Identifying and meeting the needs of market place, as such
those of the country.

2. Developing superior new materials reducing dependences on
imported raw materials. Developing new techniques to
manufacture the product so that the incurred less cost on the
raw materials.


b) PRODUCT FLAKING:- mobility solutions Ltd produce products.
Products of various types like luxury seats, ordinary seats, as per
the specific needs of the customers. This strategy is adopted by the
company to prevent the competitions from spotting uncovered need
in the market.


c) ADVERTISING STRATEGY:- The company spends a sizeable
amount on advertising its product. It uses all medias like
newspapers, magazines, journals, chemical weekly, radio, fairs etc.

d) SUPERIOR SERVICES:- The company has formed separate
system to maintain customer complain auction, if the customer has
38

complain about the product delivered to him he meet the customer
complain officer in company directly and tell him about the
problem or may send e-mail to the CCO, he then further do his
investigation. If the customer has make order directly to the
company then only he send e-mails directly to the company. If the
deal accomplished through the agents then the customer first tell
the problem to the agent. Rest of the thing is done by the agent he
himself make aware the company about the problem faced by the
customer.

The company delivered themselves the products to the customer
the transportation cost is of the company only.

The company gives maximum 30 days credit period to the
customer.

e) BRAND EXTENSION STRATEGY:- While launching a new
product.MSL exploits its good brand name of introducing new
product. Credibility and well known recognition of its brand name
relieve the company from bearing the higher cost on advertisement.

f) CUSTOMER MASTER:- We maintain a complete detail of our
customer including name, customer code, groups, address, e-mail,
phone, fax, contact person, tax structure, payment terms, insurance,
transporter, TDS rates, credit days etc. so, whenever we launch a
new product we send its all detail to our customer easily. If he is
interest in the product.

g) EXTENSIVE AND EFFICIENT LEADERSHIP:- mobility
solutions Ltd. has large number of agents located at the key points
39

in the country. Mobility solutions Ltd. agents focus all their
attention mostly on the need of the various bus manufacturing
company.
h) PRODUCT DIFFERENTIATION:- Since the psychology of the
customer is very difficult to understand as he is always interested
in change as and when a product is offered to him in lieu of the
existing one. Mobility Solutions Ltd. brings about the product
differentiation in following ways:

1. Various types: mobility solutions Ltd. offers various types like
luxury seats, ordinary seats, s/deluxe seats.

2. Variation in size:- mobility solutions Ltd. make products
according to the need of customer like seats for the college
buses ,luxury buses the
3. Grades: - mobility solutions India Ltd. spends a sizeable
amount on grade improvement.
40

SALES PROMOTION

In increasing sales of a particular product, advertisement, and sales
promotion have their respective role to play. Constant creative promotion
for along time will make brand financially tastier.

To maintain and renew brand vitality promotional measures are required
at two levels one at the level of internal customer and second at the
level of eternal customers.

The various sales promotion measures by mobility solutions Ltd. and
agencies are:

1. AFTER SALE SERVICE: - There is network of agents of the
mobility solutions Ltd. Which provide necessary after sale service to
the customer.

If customer has some problem with the product we replace the
product as soon as possible.

2. PHARMA FAIRS: - There are pharmacy fairs in different region of
country time to time, where there is many bus components formation
companies are established company give details about their products.

To maintain and renew brand vitality promotional measures are
required at two levels one at the level of internal customer field
and second at the level of eternal customers.

41

The 21
st
century has seen many revolutions. But there is still lot to
do in the field of the bus components.
The field force particularly in India continues to be and influence the
various bus manufacturing. Company has added database mailer
marketing and advertisings mix. Nevertheless, the field force is the
backbone of product promotional activities in a company. Hence,
what the field force does affects brands fortunes.

More as a rule than as an exception achievement of predetermined
sales target takes the front seat month end after month end
closing of the month sale premises during month end last minute
offers and special sanctions enrich stock lists while the company
tries to reach the holy grail of the sales target. Achievement of the
sales value and ensuring collection becomes the prime job of the
field force.

The above actual scenario of many bus accessories company
becomes a real challenge to marketer whose duty is brand building
and brand renewal. More often, new introductions obsess salesman
and marketers to achieve primary sales, the secondary sales can then
be taken cater of the through care automobile company working. It
should be noted that a me too brand is a new introduction. For the
company, but the brand for the automobile company, so often,
new introductions themselves pose a challenge to marketers whose
goal includes ever greening of core brands.

With marketing representative focusing on user conversions for new
introductions, the marketing representative reminds and thanks the
customer with regard to the well established brands,
42



For a marketer to strengthen core brands in the above typical
scenario it is even more challenging. A marketer should hence come
out with creative approaches that can put impact on customer.


Ever greening of the old brands requires the brand to have freshness,
which can come through newness in the product promotion.

Post marketing is very important tool for the company to know about
the view of the customer about their company for this many
techniques are used these help in the brand renewal, brand
reinforcement. It will help in sales of the products clinic
effectiveness and overcoming prescribe fatigue towards old brands.

Positioning and repositioning exercises the excitement in a
marketers line of activity comes with product positioning,
repositioning exercises and creative promotional. The positioning
statement reflects how the brand fits into the customers mind,
reflecting customer perception of the brand. Based on the newer
dimensions of the product and changing market trends, repositioning
helps overcome prescribe fatigue and gives a new lease of life to a
product.

3. LINE EXTENSIONS AND PRODUCT IMPROVEMENTS: -
Marketing is often described as a value delivery process. Line
extensions and product improvements are long used strategies for
ever greening of brands and strengthening value delivery process.
Line extensions and product improvements values. Line extensions
43

have shored . Brand sales. Value additions through product
improvements and line extensions definitely one prescribes fatigue.

We see above the changing dynamics of market and regularly
environment makes it imperative to build solid and strong bus
accessories brands. Overcoming prescribes fatigue is one factor that
will contribute to ever greening of brands.

Some strategies have been discussed above.




















44


OBJECTIVE OF THE STUDY


To know the marketing strategy in sales promotion.


To study the best media of advertisement.


To know the option of the various persons about marketing
strategy.























45

Scope of Study


Promotions strategy
Policy of company to increase sale and total market
Policy regarding advertisement
After sale services
































46

MARKETING CIRCLE

Marketing of products done by:
1. Emails.
2. By adds in websites, magazines.
3. By their own website.
4. Newspapers.
5. Old contacts.
First, purchase order is taken from customer. Purchase order contains
requirement of customer whatever they require, and quality they want.
Once purchase order is accepted by marketing department. Order of
acceptance is prepared by marketing department.

5 copies of order of acceptance are prepared.







FINANCE DEPT. DESPATCH DEPT. PRODUCTION QUALITY
CONTROL QUALITY ANALYSIS


Dispatch makes bill according to the price of purchase order.
Production makes goods according to the specification on
order of acceptance.
Accounts release the payment on the basis of total payment
mentioned on order of acceptance.
Quality control checks the material according to specifications
in order of acceptance.46
47

Quality assurance checks and inspects material before
dispatch according to order of acceptance.
Material dispatched to customer ware house through various
transporters and transportation work is done by marketing
department by contacting various transporters.
When payment is due it is received through cheque and draft by
marketing department.





















48









DATA ANALYSIS &
INTERPRATION









49













0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
2009-10 2010-11 2011-12
SALES
SALES


SALES YEAR WISE


YEAR SALES


2009-10 31000000


2010-11 39000000


2011-12 60000000

50


SALES PRODUCT WISE
PRODUCTS SALES IN %
YEAR
SEATS 55%
2011-
12
WINDOW 27%
2011-
12
HAT RACKS 9%
2011-
12
ROOF HATCHES
9%
2011-
12
TOTAL 100%








0%
10%
20%
30%
40%
50%
60%
SEATS WINDOW HAT RACKS
SALES IN %
SALES IN %
51



SALES REGION WISE


REGION SALES IN %
YEAR


NORTH 40%
2011-12


SOUTH 25%
2011-12


EAST 15%
2011-12


WEST 20% 2011-12


TOTAL 100%













0 0.2 0.4 0.6 0.8 1 1.2
SALES REGION WISE
REGION
NORTH
SOUTH
EAST
WEST
TOTAL
M
O
B
I
L
I
T
Y

S
O
L
U
T
I
O
N
S

L
T
D
.
Series4
Series3
Series2
Series1
52



TYPES OF ADVERTISEMENT


CHANNELS OF AD. EXPENSES YEAR


PRINT MEDIA
500000 2011-12


ELECTRONIC MEDIA
1000000 2011-12


TOTAL EXP. 1500000







0
0.5
1
1.5
YEAR
2011-12
2011-12
E
X
P
E
N
S
E
S
5
0
0
0
0
0
1
0
0
0
0
0
0
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P
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S
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F
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V
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I
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E
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M
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S
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.
Series1
Series2
53

RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY

Meaning of research: Research is common parlance refers to a
search for knowledge. According to Redman and Mory
Systematized effort to gain new knowledge. And some people
consider research as movement, a movement from known to the
unknown.

Thus research is an original contribution to the existing stock of
knowledge making for its advancement. It is the pursuit of truth
with the help of study, observation, comparison and experiment. In
short, the search for knowledge through objective and systematic
method of finding solution to a problem is research.

Type of research: Our research is a fact - finding research. So for
the fact-finding we use descriptive research.

Descriptive research: Descriptive research includes survey and
fact-finding enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs, as it exists
at present.

Analytical research: The researcher use facts or information
already available and analyze these to make a critical evaluation of
the material.

We also use the analytical research to also the marketing strategy.





54


BASIC OF STUDY



Primary data: Interview with the officers of the corporation is
conducted to know the marketing strategy of the company.



Secondary data: Secondary data is be obtained from the
journals, financial statement sales records.


And other secondary sources are:
Books
Profit of the Company
Internet
55

SAMPLING PLAN


Sampling Unit:
We are doing research in mobility solutions limited.

Sample Size:
50 employees of administration block.

Sampling Area:
Administrative block.
















56





LIMITATIONS OF E-COMMERCE (E-BUSINESS)













Technical Limitations Non-Technical Limitations






TECHNICAL LIMITATIONS


Costs of a technological solution

Some protocols are not standardized around the world

Reliability for certain processes

Insufficient telecommunications bandwidth

Software tools are not fixed but constantly evolving

Integrating digital and non-digital sales and production information

Access limitations of dial-up, cable, ISDN, wireless.

57

Some vendors require certain software to show features on their pages,
which is not common in the standard browser used by the majority
Difficulty in integrating e-Commerce infrastructure with current
organizational IT systems

NON-TECHNICAL LIMITATIONS



Privacy issues

Customer expectations unmet

Vulnerability to fraud and other crimes

Lack of trust and user resistance

Fear of payment information being unsecure

Legal issues outstanding such as jurisdiction

Legal environment has many new and conflicting laws

Cultural obstacles

Limitations of support services

Financial cost

Sourcing tech support in foreign languages

Lack of critical mass in certain market areas for sellers and buyers

Accessibility outside of urban/suburban and areas effects universality

People's resistance to change

People not used to faceless / paperless / non-physical transactions



58

QUESTIONNAIRE
1. Does our management recognize the needs and wants of chosen
markets?
(a) no (b) somewhat (c)yes

2. Does our company develop different offering and marketing plans
for different segments of the markets?
(a) no (b)some what (c)yes

3. Does our marketing management work well with management in
research, manufacturing, purchasing, physical distribution, and
finance?
(a) no (b)some what (c)yes

4. How well organized is the new product process?
(a) no (b)some what (c)yes

5. How well does the management know the sales potential and
profitability of different markets segments, territories, products
channel and other sizes?
(a) no (b)some what (c)yes

6. What is the quality of current marketing strategy?
(a) not clear(b)clear but traditional (c)non innovative

7. What is the extent of contingency thinking and planning?
(a) no (b)some what (c)developments


59

8. Is management doing ineffective job with the marketing resources?
(a) no (b)some what (c)yes

9. Does management show a good capacity to react quickly and
effectively to on the spot developments?
(a) no (b)some what (c)yes




























60

CUSTOMER FEEDBACK FORM



1. Whether found user friendly it?
(a) Yes (b) no


2. Whether satisfied with e-marketing way of our company?
(a) Yes (b) no

If NO
1-why you feel it like so?
2-what are possible recommendations you will make for it?
3-whether found use full according to your company needs and
operations?

If yes
1-what feature do you like most of our company?
2-how you will go to rate it on the requirement meet level for your
company on scale of 5?
(a) (1) (b) (2) (c)(3) (d)(4) (e) (5)

3. should we provide you regularly update about our company products
and latest information?
(a) Yes (b) no



4. which way of our advertisement you found use full after internet ?
-TV
-magazine
-newspaper
-radio







61

SUGGESTIONS

1. Marketing strategy should be flexible which can be
implemented according to changes in the market.

2. Every HOD or departments should take participate in marketing
the strategy planning.

3. Management should know the competitors strategy
before making the marketing strategy planning.

4. Management does not depend only on one media for
advertisement.


















62






DEPARTMENTS













63

PROFILE OF VARIOUS DEPARTMENTS

Accounts and Finance Department:

This department handles the company account and finance, this
department makes the account statement of the company. give the cash
and cheque. It handles all matters relating to finance

Production Department:

Production department is basically relates to produce the products. These
departments get order from marketing department and produce the same.
In this department it is necessary to stay focus on products because a little
error can abstract whole products. MSL production unit produce
7000seats in a year.

MARKETING DEPARTMENT

Marketing department is responsible to sell the product to customer, to
get order from the customer and send to production to produce according
to order. Marketing dept makes relations with customer .kept their
records about order fulfillment and payment records. Marketing dept
receives payment from customer.

QUALITY DEPARTMENT:


Quality dept is responsible for checking the quality of products any lacks
can the cause sales of the products time to time it checks the products
64

.this dept is responsible for checking the purity & quality of the final
products as well as of raw materials. Any substandard found is rejected
immediately.

HR DEPARTMENT
The worker under this department appoint the various other employee
.this dept makes record of company employee, their salary leaves,
Provide better working conditions. Actually it takes care of the activity
relating to human being.

RESEARCH AND DEVLPOMENT

Worker under this department work to collect information relating to
company and other important matters. This dept makes study to bring
new inventions in products .to develops new products. They try to know
about customer view.

STORE DEPARTMENT
Worker of this department are responsible for to store the finished
products till the delivery. In this department record of inventory and raw
material is kept.





65

BIBLIOGRAPHY
JOURNALS
Alexender and Durai, Impact Of Effective Advertisements on
Consumer Attitude, Indian Journal of Marketing.
Mody Rutu, Advertising and Consumers, Marketing
Management Journal of ICFAI.

NEWSPAPERS

THE TRIBUNE
THE TIMES OF INDIA
THE HINDU
HINDUSTAN TIMES

BOOKS
Beri GC, Marketing Research, Tata Mc Graw Hill Publishing Co.
Ltd., New Delhi, Edition, 2003.
Gupta SL, Marketing Research, Excel Printers, New Delhi,
Edition, 2003.
Kotler Philip, Marketing Management. Prentice Hall, New Delhi,
Edition, 2003.
Aggarwal S.C., Marketing Management, Dhanpat Rai Publishing
Co., New Delhi, Edition, 2002.
Trehan Mukesh, Advertising and Sales Management, V.K.
Publications, New Delhi, Edition, 2006.

WEBSITES
www.mslindia.net
66

CONCLUSSION
Marketing system in MSL is very effective. They use some brilliant
techniques in marketing their products. But it face some problems due to
delay in production and during the transit of the products. So company
needs to work on these problems. Expect from this company is
performing very well.