Golden Tulip Southern Asia

India Development Presentation

STARWOOD CAPITAL GROUP
Starwood Capital Group
Starwood Capital Group (SCG) has a 14-year track record in the hospitality industry related investments Since
2005 the group has made an investment of approximately US$ 7.5 billion in the hospitality industry, with a realized
return in excess of 30%.
Starwood Hotels & Resorts: Starwood is perhaps best known for its 1995 acquisition, recapitalization,
reorganization and expansions of a troubled NYSE REIT to become what is today Starwood Hotels & Resorts Worldwide.
Barry Sternlicht founder, Chairman and CEO for nine years and led the transformation of the company froman US$ 8M
equity-value liquidating REIT into one of the largest hotels companies in the world.
Under Barrys direction, Starwood Hotels became an innovator in the hotel space, creating W Hotels, taking St. Regis
froma single hotel into a brand and introducing the Westin Heavenly Bed and Bath.
Westin: In 1995, Starwood led the acquisition of Westin Hotels & Resorts, culminating in the merger in January 1998
with Starwood Hotels & Resorts. Under Starwoods leadership, the RevPar propelled from an US$ 11 a night deficit in
1998 to a US$ 24 premiumin 2004.
Socit du Louvre: In 2005, SCG completed the US$ 3,2 billion acquisition of Groupe Taittinger and Socit du
Louvre which brought with it one of Europes largest hotel networks, as well as the legendary crystal company
Baccarat and Annick Goutal Perfumes.
Mridien : In 2005, SCG completed a US$ 1,2 billion off-market transaction of a portfolio of 32 Le Mridien luxury
hotels, located primarily across Europe.
Concorde Hotels & Resorts the luxury hotel group is also an affiliate of Groupe du Louvre, owned by the private
equity firmStarwood Capital Group.
29-03-14 P.2 Louvre Hotels Group A Subsidiary of Starwood Capital Group
Golden Tulip
Golden Tulip established in 1960s was acquired by Starwood Capital in
2009 and joined in an alliance with the Louvre Hotels group to formthe second
largest hotel group in Europe & one of the largest ten worldwide.
Golden Tulip Hospitality group entered into a joint venture with the Leyland
group in 2006 to form Golden Tulip, Southern Asia with the objective of
developing, franchising and managing hotels focusing primarily India, Pakistan,
Bhutan, Bangladesh, Sri Lanka & Maldives.
Golden Tulip Southern Asia aims to establish Golden Tulip Hotels Suites &
Resorts as a leading hotel chain in three to five star hotels segment in the
Indian Sub-continent. It has developed the necessary infrastructure to provide
support to franchisees and owners.
In India, the first Golden Tulip hotel opened in November, 2007 and currently
has 15 hotels under operation with 5 more opening by MID OF year 2014 at key
business and leisure destinations. The company aims at having 50 operational
hotels by the end of 2015.
We combine the strength of globally recognized brands with local support and
marketing. In particular, our local regional support teams provide valuable
local market intelligence and operational support.
10
th
2
nd
1140
47
95,271
Largest
in Europe
Properties
Across
Countries
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Largest
Worldwide
Rooms
Louvre Hotels Group
Louvre Hotels Group, is the 2nd largest hospitality group in Europe and 10th largest worldwide.
Louvre Hotels a Groupe du Louvre subsidiary
- Established in 1976
- Starwood Capital acquired the group in the year 2005.
In July 2009, Starwood Capital acquired the Golden Tulip Hospitality Group from KLM Airlines and thus formed a
merger of Louvre Hotels and Golden Tulip Hotels.
This acquisitions gave Louvre Hotels access to Asia, Africa and America.
A comprehensive portfolio of 7 brands, 1100 plus hotels in 1 to 5 star categories and a presence in 47 countries has
turned the Group into an important International player.
The strategic alliance of Louvre Hotels/Golden Tulip is harnessing its geographic breadth, comprehensive brand
portfolio and team expertise to consolidate its presence in Europe and venture into target territories such as
Morocco, India, Brazil, the Middle East and China.
The alliance establishments can be broken down into three categories:
- 24% fully-owned hotels (managed by Louvre Hotels),
- 27% hotels run under a management agreement (operated by Louvre Hotels within the framework of a hotel
owners mandate)
- 49% hotels run as a franchise (managed by the owner).
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47 Countries : 1140 Properties 95,271 Rooms
Royal Tulip hotels first appeared in 2006, as
five-star establishments offering full service
luxury accommodation, now present in 6
countries with over 2800 rooms.
Royal Tulip luxury hotels are exceptional
properties situated in extraordinary locations,
they provide elegant and luxurious facilities,
highly personalized services, ultra-modern
amenities and a deluxe level of comfort.
Rare. Faultless. Discerning.
Nothing about a Royal Tulip property is average
or run of the mill. Each one is a gateway into a
new world of discovery and personal enrichment.
Where every contact is a chance to create an
unforgettable memory.
Our Brand Royal Tulip
Where inspiring stays are rooted in the extraordinary
Where inspiring stays are our heritage
Golden Tulip hotels first appeared in Holland in 1962, and
today are 141 hotels in 34 countries worldwide with over
21000 rooms offering local appeal plus upmarket
comfort.
Every stay a fresh source of inspiration.
Four-star Golden Tulip establishments include hotels with upmarket
services, suites for longer stays, resort sites
and seminar centres with cutting edge equipment.
Full-service facilities address business and leisure
customers looking for a memorable stay with
international accommodation standards.
Upscale comfort with local flair
Golden Tulip 4-star properties cater to business and
leisure travelers who demand international standards but
seek authentic hospitality and local flair.
Excellence. Authenticity. Comfort.
Each Hotel is the embodiment of the Golden Tulip approach to
hospitality: excellent accommodation in a setting that's always
different but never foreign.
Our Brand Golden Tulip
Inspiration and simplicity.
Tulip Inn three star hotels and suites deliver refreshingly
uncomplicated quality accommodation with sparkle and
simplicity. The locations are convenient. The rooms are
comfortable. The people are friendly.
Comfortable, Welcoming, Value for money
These are the hallmarks of Tulip Inn.
Conveniently located in city centers and business districts,
they focus on providing the essence of great stay: unfussy,
friendly and functional accommodation where you can
recharge and relax. At last, experiencing quality
accommodation is delightfully simple.
Where inspiring stays are effortless
Tulip Inn hotels, eminently comfortable and
practical, first appeared in 1993, and today
are 80 hotels in 23 countries around the
world with more that 8000 rooms
Our Brand Tulip Inn
Our Brand Campanile
New Generation 3 stars Campanile.
Campanile opened its first hotel in 1976 with values of
conviviality, authenticity and an innovative full-fledged
restaurant concept, values to which the brand has remained
faithful ever since.
Today, the Campanile network consists of 388 hotels across
9 countries in Europe, making it a major player on the
budget hotel market in Europe. With over 9 million covers
and 6 million room nights, Campanile knows how to meet
the customers need for comfort and a good quality-price
ratio.
Consumer demands have evolved, and to satisfy its clients
Campanile has embarked on a modernisation programme
entitled New Generation, covering everything from lodging
to food service. To translate this modern, client-oriented
concept into change, Campanile called on two big names in
the design and restaurant businesses: Patrick Jouin and
Pierre Gagnaire. This upscaling will in no way undermine
the brands core values of conviviality and authenticity; it will
simply carry them into the 21st century.
Our Brand Premire Classe
Premire Classe was launched in 1989 to meet the needs of
customers seeking hotel accommodation offering both
comfort and very competitive prices.
Today the brand has 248 hotels in France, Belgium, the
Netherlands, the UK and Poland.
Since its launch in 1989, the Premire Classe chain has
shaken up the 1-2 star hotel sector by adopting a true low-
cost strategy
Its best price without sacrifice approach is a statement
about a new product that cuts no corners on comfort,
technology, atmosphere or service. New features include
flat screen TV, duvets and wireless internet for free.
20 years after its creation, the forward-thinking approach
remains the key to the brand's success with a 6% average
rise in sales each year over the last four years.
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Operational
Upcoming
Prsence in India
Opening Shortly (5)
Golden Tulip, Jaipur
Golden Tulip Vasai
Royal Tulip, Kufri
Golden Tulip Suites, Vasundhra
Tulip Inn, Chandigarh Zirakpur
Opening Later
Golden Tulip, Ludhiana
Golden Tulip, Darjeeling
Golden Tulip, Jabalpur
Golden Tulip, Nainital
Golden Tulip, Kufri
Golden Tulip Suites, Noida Extn.
Operational Properties (15)
Golden Tulip Lucknow
Golden Tulip Ranchi
Golden Tulip Amritsar
Golden Tulip New Delhi
Golden Tulip Chandigarh
Royal Tulip, Navi Mumbai
Tulip Inn, Ahmedabad
Tulip Inn, Mussoorie Mall Road
Tulip Inn, Mussoorie Barloganj
Golden Tulip, Gurgaon
Golden Tulip, Goa
Golden Tulip, Udaipur
Tulip Inn New Delhi West
Golden Tulip Bangalore Electronic City
Golden Tulip, Bhiwadi
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India Portfolio
1. GTSA now has 14 trading hotels and have secured 9 more in addition to 20 properties under negotiation.
2. GTSA now targets to have 42 hotels and 3500 Rooms by the year 2016.
3. Strong pipeline to backup growth plans - in line with the momentum.
Growth Targets
Golden Tulip Southern Asia
Tulip Inn Ahmedabad is a contemporary 42 room boutique hotel located on S. G. Highway, the fast
developing business hub of the city, offering unparalleled convenience; it is just 18 kilometers from
Sardar Vallbhbhai Patel International Airport.
1. TULIP INN AHMEDABAD
2. GOLDEN TULIP AMRITSAR
Located on the main GT Road, hotel is a 15 minutes drive from the Airport and is 5 minutes away from
the Railway Station. Golden Tulip Amritsar is a 52 rooms hotel, each room equipped to suit the needs of
the business as well as the leisure traveller.
Louvre Hotels Group - Golden Tulip
3. GOLDEN TULIP CHANDIGARH PANCHKULA
Golden Tulip Chandigarh-Panchkula is located on the way to the beautiful Morni Hills amidst lush green
surroundings, 3 minutes away from the famous Nada Sahib Gurudwara. Its quiet ambience and exemplary
services makes it a perfect venue for a family celebration, conferences or relaxation.
Louvre Hotels Group - Golden Tulip South Asia
4. GOLDEN TULIP NEW DELHI CHATTARPUR
The hotel is located in the Chhatarpur farmhouse area and is ideal for family getaways, wedding
celebrations and corporate events. It is a 34 rooms hotel which opened in summer of 2011.
5. TULIP INN NEW DELHI WEST
70 Rooms Tulip Inn ,West Delhi adds to quality budget accommodation in the New Delhi. Located near
Harinagar Clock Tower, Distt - Janakpuri (West Delhi). Guest rooms and hotel interior are designed with an
emphasis on comfort and ease. The hotel location also allow easy connectivity to the rest of the capital.
47 state of the art , elegantly designed spacious rooms with a view of the pool and the greenery sprawling
behind. The hotel is located very close to the Candolim Beach in North Goa situated in a quiet, peaceful
location in this colorful and vibrant city. A 55 minutes drive from the international airport.
6. GOLDEN TULIP GOA
Louvre Hotels Group & Golden Tulip
24 State of the art , elegantly designed rooms with private lounge on each floor, this boutique hotel is
located amidst posh locality of sector 22-23 of Gurgaon, 12 kms from IGI International Airport
and just 4 kms off the National highway 8.
7. GOLDEN TULIP GURGAON PALAM VIHAR
115 rooms Golden Tulip Lucknow is located on Station Road and 10 minute's drive from the city's centre-
Hazratganj, the hub of commercial, business and shopping district; 30 minutes drive from Amausi
International Airport.
8. GOLDEN TULIP LUCKNOW
9 TULIP INN MUSSOORIE
Overlooking the beautiful green Doon valley with its winding uphill road to Mussoorie
glistening in the morning sunshine and enveloped by misty cotton clouds by late noon,
Tulip Inn Barlowganj is ideal to just lose and then find a new self again!
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Tulip Inn Mussoorie Mall Road Overlooking the Doon valley and Mall Road, Tulip Inn Mall Road is
wellknown for its beautiful location, excellent quality of service and luxury that spoils every guest
10 TULIP INN MUSSOORIE
11. ROYAL TULIP NAVI MUMBAI
Located at Kharghar, Navi Mumbai and about 40 kms from Mumbai International Airport, this 5 star luxury
hotel with 97 rooms reinvents the grandeur of International Hospitality with Local Flavours. Royal Tulip Navi
Mumbai stands tall on its architectural features and demonstrates a fine blend of European and Indian
sensibilities.
Located on the main GT Road, the 63 rooms hotel is 25 minutes drive from the Airport and 15
minutes away from the Railway Station.
13. GOLDEN TULIP RANCHI
13. GOLDEN TULIP UDAIPUR
Golden Tulip is a chic 4-star down town property in Udaipur. 87 Rooms Contemporary in design, the hotel
offers luxurious facilities to its patrons and is in proximity to some beautiful local attractions. The hotel is
ideal for leisure travelers in the "City of Lakes".
Louvre Hotels Group & Golden Tulip
14. GOLDEN TULIP BANGALORE ELECTRONIC CITY
Louvre Hotels Group & Golden Tulip
Located in Electronics City Phase 1, near Hosur Main Road. Newly built, 72 rooms exquisitely deigned hotel
is a short distance from major IT Companies, well connected to the new elevated expressway making it
accessible to almost anywhere in Bengaluru city.
OPEN NOW
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15. GOLDEN TULIP BHIWADI
Golden Tulip Hotel Bhiwadi houses 56 spacious, luxurious and contemporary rooms, specially
designed for long stays offering the best of modern amenities, services and comfort. Bhiwadis
Club house, Golden Crest, is a perfect weekend getaway from Gurgaon and Delhi NCR.
OPEN NOW
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16. GOLDEN TULIP JAIPUR
102 Rooms Golden Tulip Jaipur is located in the heart of the City, situated at M. I. Road, a picturesque 9 km drive from
Airport, 1 km from main shopping Arcade & Railway Station. The Golden Tulip Jaipur offers some of the citys finest
accommodation, dining experiences, and comprehensive conferencing and banqueting facilities.
AT-YOUR-SERVICE SOON
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GOLDEN TULIP VASUNDHRA
160 Keys Golden Tulip Vasundhra is located East of Delhi about 1 KM from the Metro Station of Vaishali. This
beautifully designed mixed use development will soon be opening its door to esteemed guests of Golden Tulip.
Our business philosophy carefully balances guest experience, employee fulfillment, and owner return.
Being a hospitality management company, GTSA is committed to excellence of service resulting in maximized
profitability and asset value for our customers. We provide wide-ranging spectrum of services and facilities from
budget to luxury hospitality properties in the territory of Southern Asia:
Pre-Opening services
Hotel Operations services
Sales & Marketing
Human Resources
Financial Planning / Controls and Asset Management
Unlike large, bureaucratic management companies, we customize the terms and conditions of our management
services based on owner need, and provide a basis for maintaining this delicate balance. Our senior executive
teamare directly involved in delivering on our owners visions and long term goals for every property in our
portfolio.
Our team has a wide range of experience and knowledge in the hospitality industry as well as extensive
professional management practices
By utilizing all opportunities and synergies of leading multi-branded hotel chain we provide services and
facilities which result in maximizing financial performance
We open up relations with our clients, partners, and associates with a high level of integrity, dignity, and
respect
Our Services
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We provide extensive support services in the pre-opening phase to ensure your hotel opens successfully and has a strong
foundation to ensure continued success. With our knowledge and experience in hotel management and operations, we can
assist with every step from initial concept and site selection to obtaining the right operating equipment, supplies and staffing
for your hotel.
Staffing
We creatively recruit, hire, and effectively train the right people to help you accomplish your goals and organize professional
training to bring your staff up to corporate standards.
Technical Support
Our technical teamprovides technical support for your project starting from its initial stage. We assist you with every step of
the way from initial concept to designing, obtaining the right operating equipment, supplies and facilities.
Pre-Opening Services
We provide extensive support services in the pre-opening phase to ensure your hotel opens successfully. Our pre-opening
activities will help to successfully launch your hotel into the hospitality market. As operator we coordinate all opening activities,
sales efforts, advertising and promotion necessary for the successfully opening of your property. The scope and style of the
opening activities need to be appropriately matched for the hotel itself, the surrounding community and the targeted markets.
Launch
You can be confident that before launch of your hotel it will be properly represented through all available distribution
channels, all of the Loyalty Programs of Golden Tulip Hospitality Groups will be launched from the first day your hotel starts
operation.
We recognize that selecting the right brand and appropriately leveraging that brand for your best interest can be the
cornerstone of the hotels overall success.
Pre-Opening Services
Ensuring Strong Foundations for Your Business.
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Hotel Operations.
Our main priorities in hotel operations are to provide exceptional experience to each and every guest who visits one of our
properties and to deliver the highest possible financial returns to our owners.
The Hotel Operations department is responsible for the overall profitability of each hotel operated and managed by Golden
Tulip by implementing Golden Tulip high quality standards.
Training
There is no substitute for excellence in training in a customer service environment and we believe Golden Tulips training
program is the best in the business. Time-tested employee training and motivational programs developed by Golden Tulip
Hospitality Group will be available to the hotels HR Departments from the very inception.
System Technology
Golden Tulip is firmly committed to providing hotels with the latest in high-end hospitality technology solutions and
recommendations to simplify procedures to increase the effectiveness of operations. Technological developments made
available to hotels include: revenue management systems, property management systems and much more.
Food & Beverage
The food & beverage team manages the restaurant, bar and banquet facilities offering high standards of services while
maximizing profit.
Procurement
Procurement has a major impact on a hotels success. Golden Tulip provides all hotels the necessary tools and services to
purchase the best quality products from indentified suppliers while guaranteeing the best cost savings
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Positioning
Golden Tulips international standard in terms of comfort, service & facilities maintaining individuality
that reflects local character of the destination, creates top brand experience
Par excellence international standards
State of the art conference and social events venue
Target and attract market segments by proving excellence in related services
Higher average rooms rates and REV PAR
Stronger occupancies through yield management
Stronger management focus towards guest satisfaction and team building
Promotion
Key focus on Public Relations
Repeated presence in quality publications
Brand building with exclusive events
Circulations of brand awareness collaterals
Co-branded sponsored events
Food and Beverage festivals to target city residents
Open house
Owner receptions and special invite cultural nites.
Brand Positioning & Promotion .
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Sales and Marketing.
Global Distribution
Access through all major world wide systems 45 global offices of Golden Tulip Hospitality group to
build leads and direct sales
Goldres to showcase the hotel, providing real time availability information, rates and photos galleries
to potential world wide guests and bookers.
Each unit exposed to over 500,000 travel agent terminals, 1220 Internet travel agency portals, 700
partner websites
System integrates seamlessly to third party Internet providers such as Expedia that provides the hotel
with exponential exposure to the travel market
Local Support / Field Marketing
Key cities support Sales office in India. Delhi, Chandigarh, Ahmedabad, Jaipur, Kolkata and Mumbai
Dedicated Sales team for comprehensive Banquet and conference sales
Parallel support from corporate sales team from head office
Golden Tulip South Asia Head Quarter in Gurgaon has dedicated technical & operation professional
besides sales and marketing professionals to market the hotels in India and abroad.
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Golden Tulip Southern Asia
Corporate office : A 25/11, DLF Phase 1
Gurgaon 122002, Haryana (India).
Phone + 91 124 4770300
dinesh.chugh@goldentulip.com