“Any act by which one person gives to or receives from another person information about
that person’s needs, desires, perceptions, knowledge, or affective states. Communication
may be intentional or unintentional, it may involve conventional or unconventional
signals, may take linguistic or non-linguistic forms, and may occur through spoken or
other modes.”
Or in simple words;
Business Communication
Business Communication is any communication used to promote a product, service, or
organization – with the objective of making sale.
Historical Background
Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet
written from left to right. After that, many books appeared on written communication
principles. In a result of this, Greek started her very first library.
When communism was ruling China, communication had become the biggest challenge
within the vast government as well as between government and people. 1st in China and
then in Rome postal service was launched. After that paper and printing press was
invented in china that made communication easier.
The arrangements between individuals and groups in human society that structure
relationships and activities (Business, Political, Religious or social).
In other words,
Lifeblood of an Organization
It is needed for:
• Exchanging information
• Exchanging options
• Making plans and proposals
• Reaching agreement
• Executing decisions
• Sending and fulfilling orders
• Conducting sales
1. Internal Communication
2. External Communication
Internal Communication
Communication within an organization is called “Internal Communication”.
a) Upward Communication
b) Downward Communication
c) Horizontal/Literal communication
a) Upward Communication
o Exchange information
o Offer ideas
o Express enthusiasm
o Achieve job satisfaction
o Provide feedback
b) Downward Communication
Information flowing from the top of the organizational management hierarchy and
telling people in the organization what is important (mission) and what is valued
(policies).
Downward communication generally provides enabling information – which
allows a subordinate to do something.
c) Horizontal/Literal communication
o Solving problems
o Accomplishing tasks
o Improving teamwork
o Building goodwill
o Boosting efficiency
External Communication
Communication with people outside the company is called “external
communication”. Supervisors communicate with sources outside the organization,
such as vendors and customers.
It leads to better;
o Sales volume
o Public credibility
o Operational efficiency
o Company profits
It should improve
o Overall performancee
o Public goodwill
o Corporate image
o Organizational goals
o Customer satisfaction