Today, Ceasefire has a strong presence in more than 300 of Indias main cities and

towns.
Our manufacturing capability boasts technology and systems on par with the
worlds finest, with a number of proprietary manufacturing and quality processes
in place that are unique to Ceasefire. More than 250 employees man our plant and
our in- house R&D facility.
Our arsenal of over 300 products are totally equipped to tackle any fire solution
and security need.
Across the company, a team of 2,000 motivated employees man three distribution
verticals - fire solutions, security and large-scale projects.
FIRE SOLUTIONS
Fire Extinguishers
Specialised Fire Extinguishers
Watermist Systems Hydrants and Sprinklers
Gas Based Fire Suppression Systems
AMC
Training
Ceasefire System for Emergency
Evacuation (CSEE)
Ceasefire Fire Suits

SECURITY
Ceasefire Security System
Ceasefire Security Pro System
Ceasefire Video Door Phone System
Ceasefire CCTV System
Ceasefire Access Control System
Ceasefire Perimeter Security System

DETECTION
Wired Fire Alarm System
Analogue Addressable
Conventional
Firevac
Network and Graphic System
Wireless Fire Alarm System
Standalone Fire Alarms
Gas Leak Detectors
Smoke Detectors
Fire Extinguishers
With over 1,300 highly trained and qualified personnel manning over 70 branches across 30 cities, our Fire Solutions
Distribution Vertical offers a gamut of fire protection solutions. Powder MAP, Monnex, Clean Agent, CO2 and Foam
extinguishers form the staplebase of our range, complemented by state-of-the-art specialty extinguishers like Watermist
and Metal Extinguishers. Rounding off this offering is arguably Indias most comprehensive range of fire detection and
alarm systems, escape signage, escape equipment and fire suits.
The Ceasefire Fire Solutions Vertical has responsibilities well beyond sales. They educate customers on every aspect of
fire safety, conduct intensive training, carry out fire audit surveys to gauge each customers requirements, install
products in accordance with international norms, and maintain those products responsibly.
Ceasefires Security Distribution Vertical numbers 250 skilled personnel across the sales, technical and logistics
functions. This vertical offers a 360 degree, end-to-end security solution comprising Perimeter, Intermediate and Interior
components. The Perimeter Security System includes perimeter sensors and control panel. The Intermediate System
comprises of motion detectors and CCTV Cameras, to record any unusual activity.
And to provide a final ring of security, the Interior Security System contains infrared curtain detectors, Magnetic Door
Break Detectors and Glass Detectors, motion sensors connected to control panel. Plus VDP sytems. All of which add up
to the most comprehensive safety and security system, built at the very edge of technology
The market for our Projects Division spans large corporates and commercial establishments, malls and multiplexes,
hospitals and airports, factories, hotels, industrial kitchens and more. What all these institutions need is a one- stop,
single window service that offers complete protection against all threats. Ceasefires Projects Division is possibly the
only answer to that need.



In a market where many manufacturing units are little more than assembly
operations, our products are deeply researched, quality tested and engineered to
perform to the highest standards.
In a market where many manufacturing units are little more than assembly
operations, our products are deeply researched, quality tested and engineered to
perform to the highest standards.
OUR MANUFACTURING UNIT IS EQUIPPED FOR BACKWARD
INTEGRATION ON VIRTUALLY EVERY COMPONENT OF AN
EXTINGUISHER, FROM ITS OUTER BODY TO THE TINIEST VALVE. THIS
MEANS A GREATER COST TO US, BUT THE RESULTING QUALITY IS
FAULTLESS. AS A RESULT, EVERY SINGLE CEASEFIRE PRODUCT
COMMANDS BETWEEN A 20% TO 60% PREMIUM IN THE MARKET
TODAY.
And many of them are so unique in function and application, they have no
competition in the Indian market. To sell this arsenal of unique products, a unique
sales methodology. An educational, demonstrative direct sales approach, delivered
via 21st century technology. From salespeople armed with laptops to online safety
audit proposals to multimedia selling aids, our team reinvents the direct sales game
every day. Our after sales approach is equally unconventional. Unlike the usual
fixed time warranty, every Ceasefire extinguisher is replaced immediately after
use, at our cost. This again translates into a greater cost to company, but earns us
invaluable loyalty from our growing customer base.
How we identify and grow them.
We are in the business of market creation. We do this by identifying latent needs
and offering products that fill those needs. An ability born out of being active in
the market for years, understanding how it grows and evolves, and adapting
ourselves and our product offerings to suit those changing needs.
Even in those markets that already exist, we reinvent the rules of the game.
Distributing and selling products in brand new ways.
Not a conventional approach, but a deeply successful one: Take, for example, our
Wireless Smoke Detection system. Over 30,000 devices installed in 1,000 plus
establishments, this system was actually reconfigured from a wireless security
system. Another case in point: before Ceasefire, extinguishers were sold through
traditional retail channels. But because customers believed fires only happened to
other people, offtake was negligible. And the market minuscule.
A portfolio of more than 400 life saving products.
A Ceasefire product sold every 90 seconds.
More than 3,000 new customers a month.
A presence in over 300 cities and towns.
A fast growing blue chip client list.
Technology tie-ups with world leaders like Hochiki and Visonic.
Manufacturing, QC and R&D on par with the worlds advanced.
most A team of topithin. management grown largely from w
A thriving bottom line.

Today, we are the only organisation in India that provides
o A Professional 360 offering in fire safety and security.
More than 80 crores of assets are lost in fires each year
1,63,000 people lose their lives every year in a fire
Every hour, 4 burglaries and break-ins take place in metro cities alone

Our Products.
Fire alarm systems that detect and alert you of the faintest traces of smoke in your premises. Top-of-the-line fire
extinguishers that kill fires in seconds. Security systems designed at the very edge of new age technology to keep you
and your premises out of harms way. And a host of other products that make your life and property safer. Thats what
Ceasefire has to offer.

CEASEFIRE FIRE SOLUTIONS
Training
Fire Extinguishers
Specialised Fire Extinguishers
Fire Suppression Systems
Hydrants and Sprinklers
Fire Suits
Ceasefire System for Emergency Evacuation (CSEE)
CEASEFIRE DETECTION
Wired Fire Alarm Systems Analogue
Addressable
Conventional
FIREvac
Network and Graphic System
Standalone Fire Alarms
Wireless Fire Alarm Systems
FIREscape Emergency Lighting System
CEASEFIRE SECURITY
Security System and Security Pro System
Video Door Phone System
CCTV System
Access Control System
CEASEFIRE HOME
Gas Leak and Smoke Detectors
Fire Extinguishers
AMC
ANNUAL MAINTENANCE CONTRACT